Networking Archives - Page 3 of 8 - How to be Awesome at Your Job

Pete Mockaitis
Devora, thanks for joining us here on the How to be Awesome at Your Job podcast.

Devora Zack
My pleasure.

Pete Mockaitis
Now, Devora, I understand that you identify as a strong introvert and, yet, you are now doing all sorts of speeches and writing about networking. What is the story here?

Devora Zack
Networking is not exclusively for extroverts, I’ve discovered. So, it started off when I was teaching a lot of seminars, and building connections, and creating new relationships, and sustaining businesses. And I suddenly realized that all those so-called excellent networking advice didn’t work for me, and I started doing the opposite. And who would’ve ever guessed, it’s a whole new method of networking that works for many people. As a matter of fact, the majority of people, traditional networking advice does not resonate with them, and they do far better, myself included, by honoring who they are and accepting their natural temperament.

Pete Mockaitis
Okay. Well, so then that’s intriguing. And so, what would be an example of honoring your natural temperament versus violating it?

Devora Zack
So, traditional advice says get out there as much as possible, constant contact, never eat a meal alone, and that kind of advice makes most of us want to run and hide, crash and burn, and proclaim ourselves to hate networking and be terrible at it. So, instead, if you work with understand who you are and then create a system that honors how you get energy, for example, introverts get energy alone whereas extroverts get energy with others.

Pete Mockaitis
Certainly. Well, so then could we hear some cool cases stories associated with folks who tackled some of those approaches and saw fantastic results?

Devora Zack
Sure. I’ll give one about myself when I wanted to get my first book published for the first time. So, I was at a conference and there were about 40 different publishers there, and so traditional wisdom would say meet all of them because that’ll maximize the possibility that you’ll hit it off with one of them. But I knew as an introvert that that would drain me and that it would also feel really inauthentic so I wouldn’t be bringing my best foot forward.

So, instead, I did research in advanced, which I always recommend people do, found and identified one publisher that I thought would be a really perfect fit, had one meeting at the conference, and I was the only person they signed out of 16,000 people, and we’re working together 12 years later. So, it really shows, it’s one little example that instead of saying, “I should do something,” like, “I should go out there and meet with everyone, I should try and spend as much time with as many different publishers as possible,” instead to say, “I’m going to follow what feels authentic and seek out where I think there’s a real connection.”
Pete Mockaitis
That’s interesting, this notion. Let’s unpack that a bit when it comes to the “should.” Under what circumstances do you think we should violate our “shoulds” or ignore or overrule the should voice versus kind of run with them?

Devora Zack
Right. In my book I say, “You should never say should.” So, it’s hard to kind of get around that sometimes. So, there’s really three differences between introverts and extroverts, and my system of networking is really focused on this dimension.

So, introverts think to talk and extroverts talk to think. Introverts energize alone and extroverts energize with others. And introverts go deep, like deeper into fewer relationships, fewer interests, less activity around them. That does not mean less active. It just means less competing action for the brain. And extroverts are the opposite. They talk to think, they energize with others, and they go wide. They like a lot of people, a lot of action, a lot going on.

So, if I know that I think to talk, what I have to do is to prepare in advance some good questions, to practice what I’m going to say, to get familiar with typical topics people might raise at this event, and be prepared with answers.

Also, introverts tend to be more private and they don’t want to talk about themselves as much, they can spend more time thinking of great questions to ask other people. And, by the way, if you don’t like talking about how wonderful you are, you can show people instead by demonstrating an authentic interest in other people.

Pete Mockaitis
Right. And when it comes to some of these great questions, have you found some go-to winners that you love and are great again and again?

Devora Zack
Yeah. One is that you want to make them interesting, the questions that people want to answer, and that you’re actually interested in hearing their response to. So, avoid the kind of old questions, they’re a little dull, like, “What do you do?” Like, that’s really basic. So, with a slight twist you can say, “What’s your favorite part of your work?” And suddenly the person comes alive, they’re talking about something that they’re passionate about, it’s more interesting to listen to, so that’s an example of a good, well-formed question.

You want to be cautious with your questions, also, about making them initially not too personal because introverts, especially if they have a strong, what’s called, strength of preference, a strong identification with introversion, they tend to find more things private. So, something an extrovert might ask would seem perfectly an innocent question, and an introvert might feel on the spot. So, start with the general questions, and then let the other person, who you’re talking to, decide how specific to get, and they might get more specific and more comfortable, both of you are, in the conversation.

A corollary to that is people often ask me, when we’re in the context of conversations and questions, “How do you end a conversation? So, I maybe find a way to be really engaging, some people want to talk to me, but what if it’s time for me to move on in the event, or in the evening, or the daytime?”

So, it’s really quite simple to end a conversation in a networking event because there is an expectation that people are there to meet people. So, non-verbal certainly makes a big difference, tone, pleasant facial expressions, smile, say, “Well, it’s been really interesting talking to you. I promise myself I’d circulate.” Or, almost the reverse of that, “Well, I’m sure you want to meet other people. Here’s my card.”

So, it’s really very simple to end a conversation, but the key is when you’re in the conversation, to be entirely focused on that other person. A lot of times people are looking for the “right person” to communicate with and they’re not making good eye contact and they’re distracted. Instead, I encourage people to decide that whenever they’re in a conversation with someone, that’s the right person for that period of time, and your job is to find out why. Why is this person in front of you out of everyone at the event, or, indeed, everyone in the world?

Pete Mockaitis
And so, you’ve made that point there before with regard to not trying to work the room and talk to absolutely everybody but instead make some of those deeper, more authentic relationships. And you’ve made reference, I understand, in your book to a couple of other old rules of networking advice. What are some of those and what makes things different now?

Devora Zack
Did you have any in particular that you wanted me to pound to pieces or…?

Pete Mockaitis
Oh, I would love for you to pound to pieces the one that is the most prevalent and the most wrong?

Devora Zack
There’s so many. I’ll start with one, it’s a popular saying which is to never eat a meal alone, that every meal is a networking opportunity. And, again, it’s about how you’re…

Pete Mockaitis
So, you’re saying, “Keith Ferrazzi, you’re dead wrong.”

Devora Zack
That’s right. That’s right. I really do disagree with that. Well, I should say that works for about 15% of the general population. That’s good advice for really strong extroverts, people that identify strong with extroversion. It doesn’t work for the rest of us and it allows us to not have time to reenergize. So, what I recommend is that if you need time alone to prepare for a program, before a presentation, when you’re on a business trip, to allow yourself to have a meal alone if that energizes you.

Pete Mockaitis
Okay. Well, I’m also curious to hear your take on the “Networking Survival Kit.” It seems like we’ve got some things in terms of advance preparation internally with thought. Are there some physical items here too?

Devora Zack
Yes, as a matter of fact. So, the networking events, I believe you’re referring in particular to, there’s a chapter in the book called that, and I have a three-piece strategy that helps us network more effectively. One is to prepare, the next is to percolate, that means to engage, and then to pace yourself. However, you asked an interesting question, “Are there any physical pieces in the survival kit?” And I would say yes.

And that is the first thing that’s important to have in your survival kit is a small mirror. When you get to networking events, take a moment and check yourself out. Make sure that you’re not disheveled, that you’re cleaned up. A lot of times we’re like rushing from one place to another and we’re like in a hurry and we might be a little bit late, so we just jump on in. It’s always worth the time to take a moment to focus yourself internally and externally.

So, it might mean that there’s a powder room or a bathroom nearby to get centered in or if you just have a slide, again, a small mirror with you. Take a moment, make sure you’re put together. Also, physically put together. So, take a couple of breaths and get centered. I also recommend, for your survival kit, an energy bar or a snack, something to have before the event so you don’t arrive starving. A lot of networking events involve food, often open buffet or pass-around food.

And so, one of two situations, it’s usually the case, it’s either you bought a ticket and you’re like, “I’m going to eat my money’s worth,” or someone else is covering it, and then you’re like, “Hey, it’s a free meal.” And I encourage you to not think of it as either one. Don’t arrive starting. It’s okay to eat a little bit, but there’s been many, many networking mishaps that I’ve been privy to, not necessarily always involved in, but sometimes involved in, that include food and being too eager to start eating.

Pete Mockaitis
Please, please regale us with a tale or two of some eager eating mishaps.

Devora Zack
You know, my memory feels faulty today. But, for example, having a mouthful of food when you’re introduced to somebody that you’ve been wanting to meet, spilling on yourself. Also, big types of food that you eat at networking matters too. If you love those everything bagels, that’s for Sunday mornings with your family but, otherwise, eat plain items such as crackers or bread without a lot of nuts and seeds that can get stuck in your teeth.

When I’m helping organize a networking event, I always forbid spinach dips even though it tastes good because that causes a lot of trouble as well. I do have a little saying, which nobody likes including myself, but it is a good rule of thumb for the most part, and it is, “Eat before, drink after.” That means eat something before the event, and then maybe a couple of simple things at the event, like carrots or things that are less likely to cause a mess. And then drink after the event in terms of alcohol. If you’re in an event and you like to drink alcohol, maybe one or two drinks is okay, but to put a lid on it at that. I hear a lot of people telling me, “But, Devora, I’m a better networker when I’ve had some drinks.” And to this I reply, “Says who? Should we poll the room?” Because we often think we’re better at networking after a few drinks.

Pete Mockaitis
Yeah, you might feel you’re a better networker because you’re having more fun but you might…

Devora Zack
Exactly. All of a sudden, I’m brilliant and hilarious and a real genius. So, you just want to be aware of that when you’re at an event, that it might feel like a party but it’s still a business experience.

Pete Mockaitis
Okay. And when we talk about physical items in the survival kit, I’m thinking a little bit about I really dig those little, I guess, they’re Listerine, it’s one of the brands, of pocket packs in terms of…

Devora Zack
Oh, great one. I love turning this around physical, like a real bag. I think we should definitely throw that in there. That’s a great one. And also, comfortable shoes if the bag is big enough. I really think, in any networking situation, comfort over flash. So, if you’re comfortable in walking shoes, pick that over your really fashionable but uncomfortable shoes. That’s my opinion.

Pete Mockaitis
Okay. And so, then I want to get your take, if you’re in the midst of things and you’re feeling anxious right then and there in the moment, how do you recommend overcoming that?

Devora Zack
So, it’d be okay with giving yourself a little time to yourself. Also, reframe your mind. Everyone is not focused on you. Like, we sometimes have delusions of grandeur that when I’m standing there, I’m not talking with anyone, the entire room is focused on me standing there not talking to anyone. Also, make yourself available to others.

So, for example, if I’ve got myself a very modest plate of some plain carrots and red peppers or something, again, that’s not going to make a disaster like handheld tacos or that kind of thing. Then if you have these little cocktail high-top tables to kind of just make yourself comfortable standing at one of them and have a friendly expression to allow other people who are wandering out to maybe come over and talk to you, that’s one thing you can do.

Also, to be looking around with a pleasant expression on your face, and you’ll have those questions prepared, and to keep an eye on people’s nametags. Often nametags have interesting information, you know, what someone does or where they’re from. If you’re there, I always recommend that if you’re uncomfortable at networking events to do something counterintuitive, and that is to get to the event early instead of late because early on, it’s fewer crowds, less noisy, easier to get into conversation, and it’s a little calmer.

So, if you get there on the earlier side, you have another benefit of looking at usually there’s a nametag table setup somewhere, to see who’s coming. If there’s someone you want to meet or someone you haven’t seen in a while that you didn’t know was coming, that’s something to get you centered and occupy yourself for the first few minutes when you arrive.

I also recommend, before the event, if you have the opportunity to see if you could be helpful in some way, either volunteer formally or informally. That not only positions you as a helpful person, but it also gives you something to do and something to talk about at the event as a volunteer.

Pete Mockaitis
Well, what would be some examples of informal volunteer roles that are handy?

Devora Zack
So, I arrive, and I’m a regular participant, and I might know the person who’s organizing the event, and maybe she’s running around like crazy, or he’s running, so I can over and say, “Hey, what can I do to help? I’d love to be of assistance. Do you need these flyers put on all the tables?” Like, make some suggestions. And then also remember to thank them for all their hard work and you’ll be surprised at how often people will give you something to do. It’s helping you as much as it’s helping them because suddenly you have a purpose.

Pete Mockaitis
Yeah, okay. That’s true. It makes sense that you’re naturally shifting your attention away from yourself and that subconsciousness and onto completing something, and so then you’re more in the groove right there and it just feels a little bit like the expression, “Act like you own the place.” In a way, you kind of do. You own that piece of the experience in that moment, and there’s just sort of a power that comes with that.

Devora Zack
Yeah.

And, also, something to be cautious about is when someone who’s more introverted meet someone that they feel a connection to, a potential hazard is that then they’ll want to stick with that person the rest of the program because it feels such a relief, like, “Oh, my gosh, here’s someone I can connect to because I’m going to connect to so many people,” then it’s like, “Oh, well, Pete, let’s walk around the rest of the evening at the program.” And so, I have a special advice for those introverts, and it’s if you love someone, set them free. Even though it’s been lovely, end the conversation before everyone has gotten run out of topics, or has gotten weary of each other.

A little side advice for extroverts when you’re in conversation, and actually I got this advice from a client who’s an extrovert so it comes a real-live extrovert. He said something he thinks in his brain when he’s concerned, maybe there’s an imbalance of conversation when he’s meeting people, is he says to himself, “Wait. W-A-I-T.” And it stands for, “Why am I talking?” So, he asks himself that to make sure. to serve as a reality check like, “Maybe it’s time for me to stop talking.” So, different advice for different folks.

Pete Mockaitis
Right, yes. Well, let’s talk a bit more about when you’re in the thick of it, that conversation. So, we’ve had some openers, and we’re sort of in the mix, and you’re watching out for dominating, if you’re preferring extroversion and have a lot of fun. And what are some other pro tips with regard to keeping the conversation going in some cool and interesting ways?

Devora Zack
So, I would always favor asking questions and, given the opportunity, open-ended question as oppose to close-ended questions. Also, to make sure that what you’re saying is in the positive. It’s really astonishing how often people attempt to bond over what’s wrong, like it’s incredibly prevalent. So, just take note of it the next time you’re out and about. And, unfortunately, I think you’ll probably find that to be the case, “Oh, my gosh, the weather is terrible. The parking was bad. There’s so much traffic. They downscaled this year. It looks like the cheese has been sitting out too long. I think they skimped. Some people didn’t show up that were supposed to show up.” I can go on and on and on because there’s so many examples.

So, it’s really trying to take a moment before you speak and think, “Is this positive?” Like, not to be fake, but, “What’s something positive I can say? How can I be positive and helpful and be someone that people want to be around as oppose to someone who’s looking at what’s wrong all the time?” so, be careful about that in conversation.

And, also, when you are meeting with people, it might be easy at the end of the conversation to just delve into another conversation. If you just spoke to someone you really do want to keep in touch with, then get their card if they have one, and take a moment to just jot down a couple of notes to yourself on the front of the card about where you met them, what you talked about, what you might be able to follow up on. It’s a great gift to give yourself because we forget about half of what we hear within two days.

So, I may think, “Oh, Pete was so great. It was wonderful talking with him. I’m definitely going to follow up and see if he wants to get a copy.” And like a few days later, I have a bunch of cards and I don’t know which one was that person that I intended to follow up with. So, give yourself a little time out to focus your brain.

Pete Mockaitis
Well, let’s hear some of the other perspectives on the follow-up. So, one is making sure that it doesn’t go too long because it can be forgotten. And what are some of the other, I’d say, common mistakes and best practices there?

Devora Zack
So, be specific and remember to value connecting over collecting. So, it’s not about how many cards you collect, it’s about who you connect with and how deep these connections are. To that end, I think that people will sometimes, at the end of a conference, send out a like a Blind CC or a group list to everyone saying, “Hey, it was great meeting you at that industry conference. Let’s stay in touch.” And that reads as phony, it’s not specific, it’s going to get deleted.

So, instead of reaching out to everyone who you touched base with in the conference, pick a couple of people, authentic individuals, specific follow-up, and in the follow-up, make it short. I think email is a good way to follow up also with different personality styles. And to see right away what you can do to offer the other person, maybe an article you think they’d be interested in based on the conversation, maybe a connection you can make for them in their work, as opposed to right away thinking, “What can they do for me? What am I asking for?” Try and offer something in your follow-up.

Pete Mockaitis
And I’d love to get your take there. What are some of the great ways that are broadly applicable that we can be generous and proactive givers there?

Devora Zack
Make sure it really is something that the other person might want. So, again, it all goes back to what happens at the event. Listen closely to what they’re saying, pick up on what they’re interested in. Because you’ve asked questions and because afterwards you’ve jotted something down on their card before you left, you’ll have specific offers to make. It doesn’t have to be something professional. It could be, “Oh, you said you were coaching your son’s soccer team. I read this hilarious article that I think you’ll find funny about parents coaching their kids or whatever.” Maybe it’s offering them a laugh.

But one thing to be careful about is to not think you’re offering someone something when it’s, really, you’re asking for something. Like, some of these people will say to me after meeting me, it’s superficially, “Hey, I’d love to treat you to lunch and pick your brain.” Like, that, all of a sudden, it sounds like I’m getting something but it’s really that you want to pick their brain. So, you want to make sure that it’s really focused on what the other person is interested in.

Also, to that end, you say, if you want to follow up with someone and maybe have more time with them, make it easy for the person to say yes. So, if someone says to me or I assume maybe to you, “We’ll have lunch,” that’s a hard thing to say yes to because we’re super busy professionals and have a lot of demands. However, if someone wants some advice and it’s really concrete, and they say, “I’d love 10 minutes of your time to ask you some questions. I could come to your office or we could do it by video conferencing. Would that be possible?” Then that’s pretty easy for me to say yes to. So, make it easy for people to, when it does come time to ask something, to say yes to you.

Pete Mockaitis
All right. Well, Devora, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Devora Zack
Well, there’s a couple new sections in the second edition of Networking for People Who Hate Networking, one we’ve been talking about a little bit, which is follow up a new chapter in that because so many people are interested in that. There’s also a new section on interviewing skills. But the one I want to mention in particular is cultivating connections in non-professional environments.

So, I think it’s important for us, in our lives, many of us are a little bit isolated in between our work and our home life, to find what I call, and other people call as well, the third space, like a community outside of work. So, I have a lot of tips which you can read about but also, just in general, to be on the lookout for, ways to connect with people in a socializing way to enrich your life beyond work.

Pete Mockaitis
Yes. Any of those leaping to mind with regard to those other social-connecting ways?

Devora Zack
Well, it’s to find hobbies or interests that are already inherently interesting to you. So, pursue maybe there’s something when you were in college or in your younger years when you had more time that you did. Look at those old interests you had and see if you can find ways to revive them as you get older and busier. So, to reawaken things that you enjoy doing. So, it’s not just about, “I’m going to meet people,” which is lovely, but it’s also about cultivating an interest that you authentically have and would like to learn more about or become more proficient in.

Pete Mockaitis
Okay. Well, now, could you share with us a favorite quote, something you find inspiring?

Devora Zack
Really, my favorite quote is by a philosopher named Philo of Alexandria, and it is, “Be kind, for everyone you know is fighting a great battle.” And I love it because we might see someone who seems like they have it all going on but we can’t really know. And to assume everyone is fighting their own battles, we’ll be extra kind to each other.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Devora Zack
So, actually, I think my favorite quote of a scientist, a neuroscientist who did research, is actually from a different one of my books, Singletasking, about how to be more focused in your interactions. And there’s a neuroscientist named Douglas Merrill, and he says, “Everyone knows kids are better at multitasking. The problem – everyone is wrong.” And he did studies to show that no matter what age you are, you’re always more effective and efficient and productive by focusing on one thing at a time.

Pete Mockaitis
Okay. And how about a favorite book?

Devora Zack
My favorite book of all is The Phantom Tollbooth. It’s a children’s book but it’s really for all ages.

Pete Mockaitis
I remember that one, yes. And a favorite tool, something that helps you be awesome at your job?

Devora Zack
A really nice pen. As a writer, I write every day for hours a day and I also do speaking, of course, but in between I’m writing, and I love a great pen so I have a little collection.

Pete Mockaitis
And what are you loving these days in the pens?

Devora Zack
A variety. Just some are fountain pens, some are ballpoints, some are different sizes, different styles. I guess it’s like if a musician has as favorite instrument, I go through different phases with different pens. And it’s nothing like handwriting. I do a lot of writing on computer too but I still handwrite as well.

Pete Mockaitis
Could you share with us a couple favorite ballpoint brands and models?

Devora Zack
Let’s see. What am I using right now? It’s Visconti, it’s an Italian pen. They have a lot of beautiful versions. I don’t want to favor one over the other because I’ll change my mind next week and then feel guilty that I said a different brand on your show.

Pete Mockaitis
And a favorite habit?

Devora Zack
Getting up really early. This is going to make everybody hate me but it’s true. Getting up really early in the morning to exercise. I’m a morning person and I love to wake up and move around. So, that’s my favorite habit, exercising early in the morning.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Devora Zack
My website MyOnlyConnect.com. My company is called Only Connect Consulting, so MyOnlyConnect.com. You can find all, also, any of my three books Networking for People Who Hate Networking, Managing for People Who Hate Managing, and Singletasking through the website or through bookstores

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Devora Zack
Well, my final call to action in this context of networking is this, is to absolutely, everything else gets pushed aside, you must follow up. You can be a brilliant networker, you can talk to anyone about anything, if you’re not following up, you’re not networking. It doesn’t matter if you’re great at speaking off the cuff. What matters is what happens the next day. Are you in touch afterwards? Did you build a meaningful relationship with that person? Is it mutually beneficial? So, nothing can happen if you’re just having a good time at the event or maybe dreading the event, and then it just vanishes into a black hole. So, it’s the key. There’s a lot of other tips but the key to anything happening is follow up.

And one other thing, being gracious. Also being gracious to people. So, I’ll demonstrate. Thank you so much, Pete. It’s been such a treat talking with you.

Pete Mockaitis
Oh, thanks, Devora. It’s been fun.

Pete Mockaitis
Vanessa, thanks for joining us on How to be Awesome at Your Job.

Vanessa Van Edwards
Oh, thanks for having me.

Pete Mockaitis
Well, I’m excited to dig into this conversation. I’ve seen you appear in all sorts of places, so I know you’ve got the goods and a lot of great research behind your insights. But I want to hear about your experiment where you stared up at nothing.

Vanessa Van Edwards
The Look Up experiment. Oh, my goodness. Yeah, I love doing street experiments and I was dying to try this one, which is, you know, a lot of the time I teach about eye contact and I talk about body language. And one of the kind of interesting things about eye contact is we cannot help but look where other people are looking, right? If they’re looking at something that might be interesting, which we like, or it might be threating, which we need to know.

So, I wanted to test it, a very simple experiment. I stood outside on the street and I looked up at nothing and I counted how many people stopped and looked where I was looking while they walked by. And it was almost every single person, unless they were on their phone. In fact, I was looking up and a lovely lady stood next to me for quite a long time. And I’m standing there and she’s standing there, we’re both looking up at nothing, and I wonder, “Who’s going to break first?” And she kind of leans over and she says, “Is he going to jump?”

And I was like, “Oh, my goodness.” And I just laughed, and I said, “Oh, my goodness. I’m so sorry but it’s actually a social experiment. There’s no one up there.” And she had made up this whole story that she thought that she saw a man in a window and that’s where I was looking and, really, it was a great experiment because, one, it told me that, yes, we are absolutely very attuned to where people look, but, second, our brain makes up stories for things we can’t explain.

Pete Mockaitis
Oh, that is perfect. Thank you. Well, that’s a juicy takeaway and I’m sure you’ve identified many such takeaways. But I’d love to hear what’s perhaps the most surprising and fascinating discovery you’ve made in all your years of investigating people behavior?

Vanessa Van Edwards
Ooh, that’s like asking to pick a favorite child. Hmm, but I only have one child so that’s pretty easy to do for me at this moment. Most surprising or interesting? Probably learning about personality. So, I’ve always been interested, I’ve always been that person who signs up for every personality quiz, “What Harry Potter house are you? What Disney character are you?” I just love personality quizzes.

And I was really interested to find out that there really is only one personality science that’s reliable, and that’s called The Big Five.

Pete Mockaitis
Intriguing, yes. And so, reliable just in terms of when the same person takes it, it shows up again and again and again the same way.

Vanessa Van Edwards
Yeah, and not only that but also that across genders and culture and races, everyone has the same vibe traits, and that’s pretty surprising because we usually think about culture shaping our personality and it definitely does. But in terms of these five personality traits, we can measure everyone on these same five traits. And that creates kind of a universality which I like. I am always looking for universals. I want to find the things that apply to all of us because if we learn them, they help us in every situation.

Pete Mockaitis
All right. Well, so I want to dig into the particular practicals when it comes captivating folks, you’d put a lot of your efforts in that dimension. And so, why don’t we start with hearing what are the keys for making a fantastic first impression?

Vanessa Van Edwards
Yeah, so first impressions are really important and we kind of know this but we don’t exactly know how it works. And what’s interesting is, for my introverts listening, so there’s actually a common misconception. Introverts often think that their first impression happens the moment they open their mouth. So, an introvert will often go into an event and kind of survey the room, and then once they decide to approach someone and say, “Hi. I’m Vanessa,” that’s their first impression.

But, actually, your first impression happens the moment someone first sees you. And that’s good and bad news. So, it’s bad news because we can’t always hide in a corner until we make our first impression, until we’re ready, it actually happens the moment we walk in. The good news is all you really have to worry about is that grand entrance. Once we make the first impression, it actually stays pretty permanent.

So, the one thing that you really want to focus on when you’re entering into a room is having some kind of purpose or intention. The worst that we can do in our first impression happens by accident a lot. So, let’s say that you’re out at a networking event, you walk into the room, and you’re not sure what you’re going to do first. Should you get a drink? Should you go to the bathroom? You’re carrying your coat and your purse and your briefcase and that coffee that you just got at Starbucks, and you just need a few minutes to kind of calm down for a second. Your first impression has just been made from everyone who’s seen you right as you walk into the room.

So, what I would rather have you do is think about, “Okay, what’s the very first thing you want to do when you walk into a room?” For me, it’s almost always, if I can, trying to get something in my hand. So, that could be a name tag, that could be a pen, that could be the free pamphlet they’re giving out, it could be a drink at the bar. That has a secret affect of making you very purposeful and that also makes you look more confident.

It makes you walk more confidently. It makes your eye contact more focused. It also gives you a kind of purpose when you’re mentally walking in. If you’re a recovering awkward person like me, it’s nice to have a sense of purpose. So, the very first thing you want to do is figure out, “What are you going to do the moment you walk in a room?”

Pete Mockaitis
And so, I am confidently, purposefully acquiring that name tag or that beverage, or placing my items down.

Vanessa Van Edwards
Yeah, exactly. And that seems like a silly thing but, actually, what we are looking for in other people when we’re trying to gauge our first impression, is the very first thing we’re looking at is, “Is someone a threat to me?” So, luckily, in the modern business environment, most of the time people are pretty safe. And one way that you can make sure that people know that you’re safe is actually showing your hands.

So, the more items you’re carrying, the more distracted you are, if you’re still on your phone when you walk into a room, and someone can’t see your hands, it actually is a little bit of a red flag for people in their brain. When we can’t see someone’s hands, it’s as if we can’t see their intention. You know, that cliché about hiding hands, or, “He isn’t showing me his hand.” That actually has a lot of real truth. When we can’t see someone’s hands, we’re just slightly nervous. It’s like you have a hidden intention.

Pete Mockaitis
You can have a weapon. You could be a threat.

Vanessa Van Edwards
Yes, exactly. So, from caveman days, if we couldn’t see someone’s hands, we wonder if they’re carrying a rock or a spear. Are they going to reach out and punch us or are they going to reach out and handshake with us?

So, this other reason why I want you to purposeful is if you are going in ready to take your first item, you’re going to be hands-free, right? You’re not going to still be on your phone. You’re not going to be carrying a bunch of items. Hopefully, you can leave them in the car if you can. That actually helps also people see you as a friend not foe.

And the second thing that people are doing is they’re trying to gauge, “Are you someone who we’d like to get to know?” And we like to get to know people who are purposeful, right? No one likes to have someone who is distracted or wandering. And so, interestingly, even just having something as simple as, “I’m going to get my name tag,” or, “I’m going to get a warm tea because I’m cold,” even those two things give off an air of confidence that’s very easy to get.

Pete Mockaitis
Okay. Super. So, that’s the first impression side of things. I think perhaps the most captivating piece of your table of contents for “Captivate” was how do we become ridiculously likable?

Vanessa Van Edwards
Yes. So, likability has always fascinated me. And I’m a recovering awkward person but I joke about it in the book and I was always fascinated by the cool kids at school, right? Like, they would walk into the cafeteria and just everyone wanted to look at them and know them. And I always wondered, “What’s going on there? They weren’t necessarily more attractive, or smarter, or even the best athletes. So, I wonder do they have this quality that was kind of a secret magical charisma dust?” That’s kind of what I always wondered.

And then I studied, I come across a study by a researcher named Van Sloan and he actually studied this. He looked at high school students across a variety of high schools looking for patterns of why the popular kids are popular. And I’ll have you guess. I don’t know if you read the study in the book yet. But can you guess what made the most popular kids popular?

Pete Mockaitis
Vanessa, my guess is that they were quite interested in other people, what they were interested in, what they were up to, and they kind of seemed genuinely curious and ask follow-up questions and such.

Vanessa Van Edwards
Ah, Pete, curiosity is a very good guess but, actually, what it was and, by the way, there was a number of variables in this so it could’ve been GPA, it could’ve been athleticism, it could’ve been, first, the athlete, it could’ve been attractiveness. So, what he found was very clearly the students who were the most popular actually liked the most other people.

So, when they asked them, “How many people do you like?” The most popular kids actually had the highest number of people that they liked. So, what’s interesting about this is that it puts you in control of how likable you are, that if you go into interactions, and typically we would hold our likability. And what I mean by this is we are so afraid that people won’t like us. We’re afraid that they’re going to judge us or they’re not going to accept us for who we are, or that we’re too weird or too awkward, right? I can absolutely speak to this, feel this.

And so, we think, “Okay, I don’t want to like them first just in case they don’t like me.” And, actually, that is the thing that kills our likability the fastest. When we withhold our likability, when we’re assessing for longer than they are, it actually makes us even more unlikable. And so, the greatest way, the fastest way that you can become more likable is actually to work on your own ability to like faster and to like more deeply.

And I was so relieved to hear that because I genuinely am a very curious person, and curious is something you mentioned in your guess. I genuinely assume the best in people. In fact, sometimes I feel that’s burned me in the past. But I realized that carrying that fear, that history with me actually was contributing to a negative spiral, right? The more I withheld my liking, the more afraid I was, the less likable I became.

Pete Mockaitis
And so, how does one work on one’s own capacity to like more and more readily?

Vanessa Van Edwards
So, I think this is an absolutely a mental game. And the great thing about this is you are in control of it, right? You’re not going into a room hoping other people like you. You are actually in control of how you do this.

So, the mental reframe is if you were about to introduce this person on stage, what would you have to find out about them, about how important they are, or how impressive they are, to be able to introduce them? That is a nice kind of mental reframe of asking questions that are searching for good. And this is something that I talk about in my TED Talk about how I think that we have to assume good in people. And when you assume good, all different kinds of amazing things happen.

If you assume that you’re going to like someone, and you’re looking for reasons to like them, you ask completely different questions especially if you like them with a purpose. So, liking them with a purpose means, “If I had to introduce this person on stage, if I had to introduce this person to my boss in a second because they wanted a job working next to me, what would I have to find out about them to say that?” Or, “If I knew I was going to about to spend a month with this person alone on a cruise ship, what would I want to know about them or find out about them to like them so that we have a nice month together?”

That’s a very, very different kind of mindset than, “Is this person is going to be my client? Should I pitch this person? Who is this person?” Right? It’s a very, very different kind of assumption. And I think, actually, our assumptions can help us.

Pete Mockaitis
And so, within that search, are there any sort of go-to questions you found valuable again and again?

Vanessa Van Edwards
Yeah, I actually think, but first, before I answer what works, I would love to answer what I think doesn’t work. So, I have found that the question, “What do you do?” is one of the worst questions for likability, and there’s a couple reasons for this. One is that it immediately engages what I call a social script. So, the moment you ask someone, “What do you do?” it’s like you’re saying to them, “I’m going to stick within the norms, I’m going to stick within the comfort zone, and I’m going to ask a comfortable question.” And, of course, you’ve answered that question a million times before         so your brain immediately clicks on to autopilot and you go into the rote, “Oh, well, I’m an author and I research human behavior blah, blah, blah.”

What I found, if you listen to people when they answer this question, they actually answer it as if they’re apologizing to you or as if they are reading a boring excerpt from their school textbook because they’ve said it so many times that it doesn’t interest them anymore. And the problem is that it begins this cycle of autopilot that goes like this, “So, what do you do?” “Uh-huh. And where are you from?” “Great. Yeah. So, ah, great talking to you. Yeah, I’m going to go get some more wine, and have a good night.” Right? Like, it’s the same over and over and over again.

And so, I would challenge you to go on a “What do you do?” diet of never asking that question again. And the second reason why I don’t like that question is because sometimes people don’t like their answer to that question. If you ask someone “What do you do?” right out front, it means or it implies that you are going to define them by what they do.
And so, what I found is that if people really love what they do, they will find a way to work it into the conversation without you asking. If someone doesn’t mention what they do after 10 to 15 minutes of speaking with them, it means that they not only don’t feel it defines them but they might not even like it. And not knowing that might actually allow you to discover other things about them.

So, when you go in that “What do you do?” diet, I would highly recommend other kinds of questions. So, you can ask a slight variation of that question which is so comfortable, which is, “Working on anything exciting these days?” So, the reason why that one is really nice is, it’s still comfortable, it’s not like too crazy, it’s not like, “What’s your biggest worry?” Like, that can be a little deep. And it allows someone to say, “Oh, you know, I’m learning to garden.”

Or if someone isn’t working, if they don’t have a traditional job, they can say, “Oh, you know, my daughter is starting kindergarten next month.” So, it’s a way of opening up the conversation to let them talk about something positive, and this is something I really truly believe in interacting for good, is that it also assumes good.

If you ask someone “Are you working on anything exciting recently?” it asks their brain to search for anything in their life that’s exciting, which is a wonderful experience mentally, right? If you’re thinking about, “Argh, my parking, and the weather, and the food, and this networking event, and got to work on that project. I have so many emails. I have a long to-do list,“ that’s just mental trap after mental trap.

But if someone invites you to talk about anything you’re excited about, that could be a vacation you have coming up, that could be a side hustle, that could be a work project. It’s a much more pleasant mental experience, and, in that way, I feel like it’s giving a gift to the people we’re interacting with.

Pete Mockaitis
And I’m thinking now in advance as I’m headed to the podcast, to the conference, and I’m thinking about there’s lots of times I’ll just be meeting all this people in different contexts. But if you are interacting positively and searching for something good and exciting, well, then there’s all sorts of safe yet also positive openers like, “Oh, what’s the best thing you’ve seen so far? What are you really looking forward to, to go into? Did you hear anything that’s surprising?”

And then we’re all at the event, that’s kind of what’s on our minds, and so they’re going to share, “Oh, yeah, I heard this really cool speaker who mentioned this. I had no idea that that even existed.” And then there we go.

Vanessa Van Edwards
Right. And so, by the way, you just did it exactly, any variation   of that question is exactly what you want to do. So, maybe it’s, “Are you working on anything exciting recently or coming up?” It can also be, “Did you hear anything exciting from the speaker?” It could be, “Hey, do you have any exciting episodes coming up?” It could be, “Is this an exciting season for you?” Whatever. You can do a variation of that for whatever you’re from. The whole point is to ask someone to look for good and that totally changes the dynamic of your interaction and it also helps them give you reasons they are likable.

Pete Mockaitis
Lovely. Well, so I also want to get your take on you mentioned there are seven universals, you like universals, facial expressions. I’m curious, what are they and how can they help us?

Vanessa Van Edwards
Yeah, this is actually the science that hooked me in the very beginning of my career. So, when I read this research, I was absolutely flabbergasted that it wasn’t taught in schools. I mean, I was like, “How was I not taught this? How does not everyone know this? It’s such applicable, easy science.”

So, the research done by Dr. Paul Ekman, and Dr. Paul Ekman, I don’t know if you’ve seen the show “Lie To Me.” It’s a great show on Netflix if anyone wants to go watch it, which was based on his research. And he is a researcher who discovered that facial expressions are universal. And this was a really big surprise in the research community.

They used to believe that babies, that they learned facial expressions, that a baby was born and looked at his father and mother’s face, and then mirrored it or mimicked it. But, actually, what he found is that congenitally-blind babies, babies who’ve been blind since birth, show the same facial expressions as seeing children at the same time, meaning there’s something innate, there’s something coded in our DNA that causes us to make these faces.

And so, Dr. Ekman discovered seven universal expressions. They are happiness, my favorite of course, sadness, fear, disgust, contempt, anger, and surprise. When I learned this, whenever I teach this, I teach this in our online course, I warn all my students, “This is a blessing and a curse. Once you learn this facial expressions you will never be able to unlearn them, and it’s kind of like someone just switched your television set to HD, high definition. All of a sudden you’re seeing things you never noticed before and those can sometimes be uncomfortable truths.” But I would always rather live in real truth than ignorant bliss.

Pete Mockaitis
And could you contrast for me disgust versus contempt and say what they look like?

Vanessa Van Edwards
Yeah, I mean, it’s a little hard on audio. I have a whole free guide you’re welcome to look at on my website, it’s ScienceOfPeople.com/face, and you can see in video and in action. But you can try this with me as you’re listening. So, you asked for disgust and contempt. Were those the two?

Pete Mockaitis
Mm-hmm.

Vanessa Van Edwards
Okay. So, contempt is a one-sided mouth raise. So, if you just raise one side of your mouth, it’s the simplest microexpression. It kind of looks like a smirk. So, if you try that with me, just one-sided mouth raise, you kind of begin to feel a little better then, a little like smug, a little scornful. It’s actually a very negative microexpression. Whereas disgust, think of smelling something bad. So, crinkle your nose up and flash the upper whites of your teeth, so like, “Uggh!” that face you make. So, your lip is pulled up as high as possible. That is the face we make when we’re disgusted by something. And, by the way, it’s not just smelling something bad or tasting something bad, we make that face if we hear something we don’t like too.

Pete Mockaitis
All right. And so, then when you have it switched on HD like that, you can suddenly see everyone’s reactions to stuff, even your own stuff, like, “What I’m doing disgusts you.” Or is that with contempt?

Vanessa Van Edwards
Yeah, and I think what’s really important is I like to think of it as like reading between the lines. So, oftentimes, I give a couple of examples in my book of scenes or reality television shows where there’s a scene that plays. And if you just look at the verbal, it seems like everything’s fine. One of my favorite examples, I’m obsessed with “The Bachelorette” – “The Bachelor” and “The Bachelorette.” I joke with my husband that I watch them for work, that’s how I’m able to get the TV from him, of course. And I play a Bachelor Fantasy League and I always win every year because if you look behind the words, you’ll see the real emotions there.

So, in one of the examples I give is she says, “Yeah, I love that you did that. Everything’s great. That sounds like it’s going to be really fun.” But she actually shows a flash of contempt, she shakes her head, “No,” and then she flashes sadness at him. And, sure enough, he ends up going home. And on the verbal, on the surface, people think, “Oh, yeah, she liked that.” But if you actually know what to look for, you can see he had an opportunity at that moment. He had an opportunity to see those emotions and address them.

So, instead of taking just the words, he could’ve said, “Let me explain more about it. Let me talk to you what I do. Are you okay with that? How are you feeling with that?” He had an opportunity to dig deeper and, possibly, I think, address it and then he maybe could’ve stayed.

Pete Mockaitis
And so, when they’re always saying, “I feel like Vanessa and I have a real connection,” if they really mean that or they don’t mean that, and that’s how you come out on top.

Vanessa Van Edwards
Exactly. Exactly. And it seems like you’ve been watching some “Bachelor.”

Pete Mockaitis
Just a little.

Vanessa Van Edwards
Gotcha. I got you.

Pete Mockaitis
Small doses go a long way for me.

Vanessa Van Edwards
Sure. Sure. Sure. “Sure,” that’s what my husband says to me. My husband says, “I only watch it in the background.” Okay. He’s also grabbing a glass of wine with me on Monday night. So, okay.

Pete Mockaitis
All right. Well, we’re in our final few minutes so I want to hear a couple of your favorite things. Could you give us a favorite quote, something you find inspiring?

Vanessa Van Edwards
Yeah. so, I have a quote that I have on my computer, I read it every day, and it says, “May anyone who comes into contact with me, whether they hear about me, or they see me, or they think about me, experience a benefit and happiness.”

Pete Mockaitis
Lovely. Thank you. And how about a favorite book?

Vanessa Van Edwards
Oh, man, I’ll say the book that kind of changed my life was “Why Men Don’t Listen and Why Women Can’t Read Maps.” It’s by Barbara and Allan Pease, a couple. And it was the first self-development book I ever read. It was on my mom’s nightstand when I was a teenager and I looked at it and I wondered why she was reading it, and I kind of snuck the book, read it without her knowing.

And it was the first self-help book I had ever read, and it was the first time I ever realized there were scientific differences between the genders and, therefore, there could be other scientific differences between people. And I remember reading that book and understanding my dad better, understanding my brother better, understanding my crush better, and just feeling so empowered with the knowledge, and it made me get into self-help. It made me want to write a self-help book.

Pete Mockaitis
Oh, that’s cool. Thank you. And if folks want to learn more or get in touch, where would you point them?

Vanessa Van Edwards
Oh, with me? Oh, I would love to get in touch. ScienceOfPeople.com is where everything is. We have all my YouTube channel, and my research, and, of course, “Captivate” is wherever books are sold.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Vanessa Van Edwards
Yeah, I would say the most important thing you can do is assume the best. And I don’t just mean in others, and that’s great too, assume that people are likable, assume they’re interesting, but also assume the best for yourself. There’s a very, very powerful scientific principle called the expectancy effect, which is that what you expect is more likely to happen. So, if you expect to be good at something, you’re more likely to be good at it. If you expect of something to go well, it’s more likely to then go well.

And so, I know that it’s very common to say, “No expectations. No expectations,” or, even worse, “Going with low expectations so I don’t get disappointed.” And I know that we’re afraid of being disappointed or disliked, but if you assume that you’re going to be liked, and if you assume the best, then that actually sets you up for greater success, and it also sets up this nice idea of sweet anticipation, that sometimes hoping is a great exercise in itself.

Pete Mockaitis
Well, Vanessa, thanks so much for sharing this good stuff, and I wish you all the best of luck in all the ways you’re captivating folks.

Vanessa Van Edwards
Thanks so much for having me.