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578: How to Stay Calm and Productive Amid Uncertainty with David Lebel

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David Lebel says: "Fear can be adaptive."

Professor David Lebel shares tactics for overcoming the fear of the uncertain and building the courage to speak up.

You’ll Learn:

  1. Simple, but powerful ways to ease your anxiety
  2. The surprising cost of leaving things unsaid
  3. A handy script for when you need to disagree

About David

David Lebel is an award-winning teacher and researcher, currently serving as Assistant Professor of Business Administration at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. Dave has received multiple teaching awards and was the highest rated professor at the Katz school during the 2017-2018 academic year. His research focuses on proactive behaviors at work including voice/speaking up, innovation, and taking initiative.

Dave received a BS in Economics, an MS in Management, and a PhD in Organizational Behavior, all from the Wharton School of Business, University of Pennsylvania. Prior to pursuing a PhD, he was a management consultant with Deloitte, providing strategy and operations expertise to public sector clients, and an analyst for a large $15 billion privately held supply chain organization.

He lives with his family in Pittsburgh, PA.

Resources mentioned in the show:

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Pete Mockaitis
Dave, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

David Lebel
Thanks. I really appreciate being here. Looking forward to talking with you this afternoon.

Pete Mockaitis
Well, I’m looking forward to it as well and I think we’ll have a lot of good chats about being proactive, and facing fear, and speaking up, and initiative, and all that. But I understand your initial entrée into the world of work was not quite as illustrious. Can you tell us a bit about that?

David Lebel
Yeah. So, right after graduating from business school, I got my first job with a large wholesale grocer, and it was a relatively typical job in the sense that it was like a business analyst. I was going to be an internal consultant, helping them solve problems. But I remember going on my first day of work, having like an orientation, having a good day. At the end, they said, “We have a present for you.” And I said, “Whoa.” And then we opened it up and there was a box of steel-toed boots, and we were like, “What is this for?” And they said, “You’re going to be working in the warehouse for three weeks.”

And we had some inkling that we were going to be doing some stuff in the warehouse but we didn’t know we’d be working in the warehouse, like on the shop floor. So, we actually worked the night shift for three weeks, and it was 9:00 p.m. to 7:00 a.m. because that’s when you do most of the distribution for groceries, and it was a large wholesale grocer. It did most of the distribution for New England, in Pennsylvania, and grocery stores, so most of those trucks go out in the middle of the night, so we were working night shifts and we had to pick cases.

So, you’re in this gigantic warehouse and you had to go up and down the aisles, riding on these scooter things, and picking cases of cereal and snacks, and putting them on a pallet, and then getting them ready to go on the truck. And I remember getting made fun of. The workers, they would say, like computer hands, I would get callouses all over.

And so, it impressed my girlfriend, and now wife, at the time. I guess it was a little bit blue collar, like this tough guy. And it was a very interesting time because I remember me and my roommate and colleague at the time, we’d finish our shift about 6:30-7:00 o’clock in the morning, and we’d get dinner at the all-you-can-eat-buffet at the hotel. We’d watch the opening of the stock market at like 8:00-8:30 and we’d go to bed, and then repeat.

So, I was this hotshot business school graduate ready to solve problems, and here I was, we’re working on the shop floor for three weeks, but it taught me so much about the entire business. And then when I worked in procurement months later, I could talk to the warehouse guys much easier and totally understand what they were, what their perspectives, and like jointly solve problems that way. So, it actually ended up being a great way for me to see the entire organization, and then proactively come up with ideas. Because in procurement, I could say, “Hey, look, we could do this but that’s going to be an issue for the warehouse guys. Maybe we should do it this way where we both can gain.” And so, just seeing the whole organization, it actually ended up being a great first job for many ways.

Pete Mockaitis
Well, that is cool and I really dig sort of forward-thinking organizations that go there as well as humble people who are like, “Excuse me, I have a fancy business school degree.” So, that’s cool. Now, you’ve got a number of areas of expertise, and I’m really interested in talking a bit about fear, and speaking up, and having a touch of coronavirus influence when it comes to fear and workers in the mix. So, can you orient us in terms of what are you known for? What are you the expert in?

David Lebel
Yeah. So, I did my dissertation on different types of fear at work, especially in relation to speaking up. And we actually know quite a bit about this and it’s very, very pervasive leading people to remain silent. And you just see it now in the news. You speak up and someone gets fired. You see that at a very high level. And there’s a lot of research on this, and it really almost comes from our parents, from little kids, like you’re taught not to ask too many questions.

And so, there’s some good research on showing that this type of fear gets started when we’re very, very young, a fear of authority, so we don’t want to challenge them even when we’re older. There are other concerns like material concerns, just, “I don’t want to lose my job. Like, if I speak up, maybe my boss might demote me or even fire me.” And so, those are pretty heavy-rooted fears, and those are very difficult to overcome.

I also did some research on external fears. This is in a work setting so fears of economic downturn impacting the organization. That would be very relevant now. Like, let’s say if you’re working in a startup restaurant that might be fighting for survival. You’re just looking out at all these external problems going on, loss of consumers, and you might actually speak up with ideas to help go about that.

Now, that’s what my dissertation was on, and I found that when leaders really were supportive or when employees really identified with the organization, meaning they kind of saw the organization, themselves as one with the organization, they spoke up more even despite those external fears, those fears of losing business. And that was kind of the novel contribution because we know that fear often just really shuts down voice. And so, I was looking for some instances when a certain type of fear, employees might overcome and still be able to speak up.

Pete Mockaitis
That’s intriguing. So, then it’s the notion that when you identify with the business, or the organization, the employer workplace, then you’re more likely to experience those butterflies or tingles or manifestations of fear, and say that, “It’s worth it. I’m going to speak up because…” It’s kind of like, I guess I’m speculating, you fill me in. It’s sort of like, “This is a part of me. Like, the performance of this organization, what we’re doing, what we’re up to is something that I genuinely care about. And so, thusly, I am willing to make a bit of a risk or a sacrifice to support it.” Is that kind of the mechanism there? Or how would you articulate it?

David Lebel
Yeah, no, I think that’s a good way of articulating it. And kind of what I thought about in my dissertation was more about protecting the organization, right? And so, fear, when we feel fear, we’re protecting something, mostly ourselves. And what that identity was doing was making it more outward, protecting the organization.

And same thing with supportive supervisors. They were helping the employees, at least I was speculating that those supportive supervision helped the employees take that fear, channel it, move it away from an internal focus, and think about ways to channel the fear towards protecting the larger entity, it could be a team or the organization.

Pete Mockaitis
Well, yeah, so let’s maybe zoom out and talk about the experience of fear for workers more broadly in terms of kind of what’s behind it, so we’re looking to protect something, often ourselves. And then if we’re feeling fear, and let’s talk about the coronavirus context, like you think, “Uh-oh, I don’t know if I’m  going to be stricken with an illness, or if someone I love and care about will be stricken, or if my job is still going to be there, or if I’m going to get the government support, or I’m not going to get the government support, or I’m going to starve but it’s going to dry up.” So, in a world of high fear and uncertainty, how do we deal?

David Lebel
It’s really tough because a lot of our first reactions with protection are kind of very rigid, kind of the opposite of what you want during these times to be able to adapt. I mean, that’s a natural thing. When we get fearful, we constrict our focus, we narrow our focus of attention. And sometimes it’s very good if you already have an existing habit or routine to deal with a situation, but in this case, it’s not happening because we all have to develop completely new routines, right? We’re working from home, we have kids at home during work, and so your routine is completely disrupted so this makes it really, really difficult.

And I think, for me, even just starting at a basic level, simple things, like even articulating, “I’m afraid. I’m afraid of something.” I’m afraid of what is it? Losing my job? Is it coming down with the virus, of being depressed? It could even be, “I’m afraid of not seeing my coworkers, friends, family for a period of time.” And they think it may seem like such a small step, but articulating it, there are different protective measures that you need for each of those different types of fear.

And so, fear can be adaptive when you start to think about what it is and what’s appropriate for the situation, how you might be able to protect yourself. Or, in some ways, if you turn it outwards again, and I think I’ll use that a lot today, if you’re thinking about, “Maybe I don’t have to focus on my work. Maybe I can focus on protecting my kids, just making sure that they’re safe and that they’re happy.” And I think that’s something to do.

And if you’re alone working at home, I think if it’s work-focused, just develop some sense of efficacy. That’s another way to overcome fear. And so, take something that you’re very good at, start off with one goal a day and accomplish it. And, again, it might seem very small, but just that small act of accomplishing something, feeling like I did something today, recognizing that you are good at something, I think that can help, at least temporarily, distract you from those fears. And it’s like small wins, like goal-setting, small wins, do a little bit each day and kind of build the pile.

And I got to admit, and especially for your listeners, and I teach this stuff, in this situation, I thought it very hard, and I’m literally now on my desk, kind of lists of just start small, small wins, one thing a day, and then kind of check that off, and it feels good to check it off. And then I start to work earlier today, and then by 8:30, I was basically done with that task, and I felt really good about that. And so, I think, well, maybe I’ll add to my routine, like start work a little bit earlier, and then go help the kids with their lessons for a little bit.

Pete Mockaitis
Well, there’s a lot of powerful actionable stuff right off the bat there in terms of so the fear bubbles up when there’s something sort of at risk, like a loss may occur, lost of job, loss of income, loss of health, loss of fun times, seeing friends, family, and sort of that is kind of what’s behind fear. And, thusly, we want to respond via protection, taking a protective action, and so one tool is to just kind of shift the focus on who and what we’re protecting. Another tool is to just identify, articulate it clearly, “I’m afraid of this,” sort of unmasked, and then you can look at it straight on. And another one is efficacy, just get something done and feel good about what you’re capable of and how you work it.

So, those are some great tools right off the bat. And then, in the particular context of speaking up, it’s like are there extra considerations there in terms, or is it all just sort of the same guidelines apply?

David Lebel
So, overcoming fears of speaking up?

Pete Mockaitis
Right. So, you have an idea, you think, “Hmm, you know, this is going to maybe be upsetting to someone. It’s a different perspective. It can make me seem out there, or dumb, or offensive to the big boss who has the opposite point of view.” How do we manage that?

David Lebel
Yeah. So, I’ll start with what I think is the most intriguing way to overcome your fears of speaking up, and then I’ll kind of back into some of the more, what I figured are the more smaller steps. But the first one I think is another negative emotion, actually anger, one. And so, I’m picking it outside the context of coronavirus here, I’m talking about work settings here.

Pete Mockaitis
Sure.

David Lebel
A lot of times, in anger, maybe out of injustice or mistreatment is something that can really fuel overcoming fear and put it almost completely aside. But, again, there, it almost ties to something bigger, like almost some sense of injustice or mistreatment, and that is something that could often overcome that, can overcome the fears of speaking up. The caution there, of course, is if the impetus is a negative emotion, you may not communicate your idea very well, especially in a work setting. So, there, “Am I going to blow up about this in a meeting?” And kind of the better way might be to regulate the emotion in the sense of you recognize that you have it, table it completely but think about a better channel or a better time, especially maybe one on one as opposed to a meeting.

And so, it’s not easy to do with anger. It could often provide the fuel, and it’s really effective if the person has some control over that emotion. So, there’s always a caveat there. So, that’s one thing, is when you see things, and I encourage people. When they see things at work that they know aren’t right I mean, use that, recognize that, again, label it, and so that might help you…because you’re probably going to be wearing, “Well, will the boss get mad at me?” But use the anger as an indicator that there’s probably something strong here and worth speaking up about, maybe not right now in the moment, but maybe shortly thereafter, or maybe with the help of someone else, maybe form a coalition or something like that. But use that anger kind of productively as an indicator emotion that there’s something wrong that needs to be addressed.

Pete Mockaitis
That’s great. Well, hey, there’s one. Keep it coming. Lay it on us.

David Lebel
There are some other ones. I mean, there are some people who can just, again, develop an ability for this. I find myself either, if I know it’s going to be a contentious issue and I’m afraid about it, it’s almost like giving a speech. It’s not the length of the speech but it’s just for two minutes kind of hearing the idea play out even for myself. I mean, I’ll use my wife, trusted coworkers, just to hear it so it’s not all inside your head, because if it’s all inside your head, that’s usually how anxiety gets there.

So, just hearing yourself kind of articulate what you want to say can be really helpful because when you get in the meeting, and it may not be even like a big issue, but when you’re in the meeting and you start to say, “Well, maybe…oh, now is not a good time. I’m too nervous.” If you’ve already practiced it, the likelihood is much greater that you actually follow through on it. So, just hearing yourself speak that morning, the night before, on your commute to work, will greatly increase the likelihood you have the courage to speak up when the time comes.

Pete Mockaitis
Yeah, I like that. Boy, we jumped right to the how because I got so excited. Well, maybe I should take a step back and establish the why. You know, being afraid isn’t so pleasant. But could you really paint a picture in terms of what is the cost of this fear in terms of lost productivity, or great ideas that are not shared, or dissenting opinions that could preempt very bad decisions from being made but weren’t made. I mean, I’m sure it’s staggering even though, how you would begin to estimate that. But what’s your sense of what’s at stake here with regard to fear and not speaking up, and what’s it’s costing all of us?

David Lebel
When you go down so many examples in history, like recently coronavirus, the healthcare row a couple of years ago, examples of war where soldiers weren’t listened to about issues, and there’s some really, really important stuff. And then at work, I think this is one of the most important things, lost productivity, things like mistreatment at work go unaddressed, just people aren’t willing to speak up. And I understand, having been an employee for many years myself, having been in academia where I find myself many times saying, “I’m not going to speak up until I get tenure or until I have a protection.”

So, I’m very well aware of all these things but I think the organization really suffers, and a lot of times I end up speaking up because I realize that I’m suffering. Even if somebody else is being affected, I just don’t want to see somebody else treated that way. And I think you find, again, for me, again, just turning it outwards to realize it’s not just about me, it’s about something bigger. And I think people, I plead with people out there to have the courage to speak up, or at least share the idea with others to maybe hear others tell you that, yeah, you really need to speak up about this, or maybe they’re willing to speak up on your behalf, so go through channels.

So, there’s a caution here. Go to your peers for feedback. A lot of times that can lead to just kind of complaining about it, so there’s some good studies that just going to your peers leads to very low-quality voice. So, I think go to your peers for advice and say, “Hey, I really want to get your input on this. You’re a trusted confidante or an expert on this area,” and keep it about the idea because, otherwise, a lot of times going to your peers can lead to just more complaining about the situation, right? And then you’re just kind of bitching about it for 20 minutes and then no one gets anywhere.

But I think if you go to other people and get advice first, they may say, “Yeah, I’m facing the same thing,” and then it becomes more powerful and even more important to speak up, or you realize that there’s strength in numbers, so don’t keep it inside your head again. But I think the anxiety will just get much greater if it just stays inside your head. The rationale calculus of, “Is it worth me speaking up?” versus the benefits for others, if you stay inside your head, I’m going to guess that the fear and anxiety is going to overweigh that calculus most of the time. So, I think just articulating it to other people and asking them about it can go a long way.

Pete Mockaitis
Excellent. And I would love to hear some success stories in terms of folks who were fearful or not speaking up in the organization and their own careers for being held back, but then they did something and made it happen. Could you regale us with a tale or two of victory?

David Lebel
Yeah, so I think a lot of good examples, and I’ll stick to some generic ones, but a lot of people find they start off in their careers and they spoke up a lot, and then they get penalized in some way, and so they kind of go cold turkey and stop the other way. And there’s this great book Tempered Radicals which kind of talks about striking the balance there. It’s an organization, there are norms, and you can’t just always completely challenge things.

And so, what people learn is kind of how to dissent but within the intricacies of the system. And I think the ways to do that are, again, thinking about the organization, thinking about why you’re being affected, why you want to speak out. First, start there but also think about, “Well, is this my boss’ idea? Is it in line with the organization’s values or goals or metrics? How can I sell this issue a little bit better in line with the organization?” And that’s really where the success comes from.

So, I think if you say, even if it’s a really big issue about turnover, about benefits, or mistreatment, if you start off by saying, “Look, you know, I really care about the organization, or I care about this team, and we’re a high-performing team but we’re really suffering lately because of this. And I’m seeing these issues, and here are some suggestions that I have.” I think it’s hard for most reasonable bosses and supervisors to argue with that and argue against that.

And so, one thing, and this is advice for speaking up and being proactive, if you realize that it might be a challenging issue, well, one, always certainly raise problems but come up with suggestions too. Like, you have to do both. Articulate the problem and present a suggestion, but also think about the perspective of the other side, how they may react, and what’s something that might be of interest to them. Your interest might be other-focused but you might lean on their self-interest, right, in pitching the idea by sticking to the bottom line, or talking about the benefit to financial metrics.

Pete Mockaitis
Yeah, I think those are some great principles. Can you bring them to life by hearing about someone who used it and saw something happen?

David Lebel
Yeah, I think some good examples where I’ve always done this is where when I was a consultant. I always start off by saying, “This is something that the client is facing.” I almost put it through the eyes of the other person, right? Tell the story about the customer and the client. I almost always had good responses from bosses and supervisors. And even a crazy story about someone who got dragged…it was sort of a disagreement, and somebody said, “Hey, that’s not right,” it was an advisor, a mentor, actually, who got dragged out by the ear into the other office, but in the office they said, “Look, this was about my colleagues. It’s not about me.”

And that ended up having a good resolution because it ended up being a crazy situation where speaking up led to anger on both sides, and someone getting dragged into an office. But in the end, this focus on other people ended up leading to a solution afterwards. And, eventually, after the boss, crazy boss kind of calmed down, led to some success there.

Pete Mockaitis
Great. And so, you mentioned some particular approaches and practices and principles in terms of thinking about their interests and such. I’d love it, are there any particular words, phrases, scripts, fits of verbiage that you found just tend to be very helpful again and gain as you’re playing this game?

David Lebel
Yeah, I mean, I think the catchphrase, and these maybe very stock phrases, you know, things by saying, “This just might be me,” or, “This might come out of left field,” or, “Maybe I’m not the expert here.” I think what you find is that, especially in interdependent contexts where, “We’re all working together, and the actions I take impact the other members of the team,” what you find is that people who hedge just a little bit. By hedging, I mean like disclaimers. Use intonation when you speak for questions at the end as opposed to making declarative statements. Kind of hedge a little bit by taking the edge off at the end.

You can use uhm’s, maybe’s, stuff like that. And people in business tend to think, “I have to be powerful all the time.” But sometimes with these types of issues that could raise conflict, it’s good to use a little bit of hedges and qualifiers in your speech because that can kind of take the edge off and not create as much conflict with others.

Pete Mockaitis
And if we are in more of a leadership-influencer role, how can we encourage folks to have less fears in speaking up and speak up more often so we get the info we need to make great choices?

David Lebel
Yeah, one thing is just asking questions. If leaders sit down, if you’re a manager and you’re a leader, and we’re used to saying things, being assertive, trying to get our way, I mean, if you take a few minutes before a meeting and think about some questions you want to ask, I think most people, especially in the United States where we’ve very assertive and aggressive, it’s actually not that easy to ask good questions. It actually takes a lot more thought. And so, it takes some planning to think about, “What kind of information do I want to draw out? What kind of perspectives? What data do I need?” And just doing that, and I find this with myself even when I’m teaching that I’m often asserting rather than asking questions, and it always is the case that when I ask good questions, the conversation is much, much richer.

And so, I think as leaders, taking the time just to write a few questions rather than, you know, we’re all used to, “What’s the agenda for today? Here’s what I want accomplished in this meeting.” Adding some questions if you do in every meeting, you’re going to naturally get more communication, more feedback from people, so that would naturally spur voice.

Then, number two, I think is, and I see this in parenting all the time, how you react to other’s opinions and minor mistakes, and I see this with kids. But you see with employees because the minute the boss kind of even has a little bit of a blowup with a minor mistake, or someone else’s opinion, even if you built up a norm or a culture or kind of a climate within a team, that’s one of speaking up, one misstep like that from the leader can really create the cascade of fear not just among the person you’re dealing with but with the whole team.

So, you have to be really careful about that and how you respond because that’s really a cue of psychological safety. If the boss just blew up over this minor thing, how is he or she going to handle an even a bigger issue, right? And that will really flatten voice because they might think, “If I spoke about some little thing, and I’m getting a negative reaction, no way am I going to speak up about something that I think might be of more consequence.”

Pete Mockaitis
Right. And I think that How to be Awesome at Your Job listeners are so cool, and kind, and generous, and compassionate. I mean, I genuinely like all of you, which is cool. Some audiences are really weird, no offense, but ours is awesome. Anywho. So, I think that most of us are, you know, got things under control so we’re not going to start screaming or name-calling or swearing. I imagine there’s also a lot of more subtle ways that we can put the kabash on psychological safety and foment some more fear of speaking up. Can you highlight a couple things that maybe we don’t even know that we’re doing that we should cut out?

David Lebel
Yeah, and I think even from my own experience, especially early on, it’s actually not these over-the-top reactions, these extreme cases. It’s really the more everyday mundane examples. And so, I would speak up in that first job as a business analyst, I have a lot of ideas for procedures, better technology, and my boss wasn’t negative about it, but the boss, she was just like, “Okay, go ahead and just do it.” And I was very quizzical, like, “I don’t have a budget. Most of my coworkers are much older than I am. How do I have status with them? How am I going to convince them?”

So, it was that minor reaction that led me to stop speaking up because it wasn’t that they were like yelling at me or getting angry, there was no penalty, but they weren’t really considering it. They were like, “Just go and do it.” And I said, “No, I kind of need your help with this.” So, the issue was responsiveness to it. So, I think in a meeting, the boss may not even realize it, you cut off someone’s opinion. And so, when you might reflect later on about that meeting, if you think like, “Maybe I didn’t respond to that.” The boss or the supervisor should say, “Maybe I should follow up with that person just to make sure,” afterwards and take that extra step to say, “You know, you were talking about this and maybe I didn’t hear you. Let’s hear a little bit more about that idea.”

And I think if it’s a lot more subtle than that, and I think a lot of times even if you’re not going to take action, following up on it. And so, a lot of times you have lots of reasons and good reasons not to pursue an idea because you, as a leader, have a wider perspective. And so, just communicate that because I think employees, a lot of times, don’t hear that, and they think that their idea just got thrown in the waste basket. And I think they just want to hear that it was at least considered, and that goes a very, very long way.

Pete Mockaitis
You know, that’s a great point, and I think that might be counterintuitive to some leaders who think, “Oh, I don’t want to dump on him like, ‘Dave, let me tell you six reasons why that idea is not going to work.’” Yeah, of course, there’s better ways you could do that, like, “Hey, Dave, I really appreciate you bringing that up. I think that really would be effective in driving these particular results. At this time, we’re not going to move forward with it because of these other concerns, A, B, and C. Please keep it coming.”

And then I think that benefits you as well because you now have a greater context or an understanding of the broader situation, and so it’s like, “Huh, okay, I didn’t know that was the thing. Well, now, that I do, that’s going to sharpen my subsequent ideas and considerations moving forward.”

David Lebel
And most employees just want to have good process, so a lot of times employees are much more motivated, they’re much more satisfied just by hearing that you thought about their idea. A lot of times they understand that not everything can be implemented and changed, and so employees often, when they’re asked, actually don’t always care about the end results, sometimes they do, but a lot of times it’s just being heard, that’s enough for them, not the end change. So, bosses can gain, and supervisors, leaders can gain a lot of traction just by really taking extra time to communicate that you’ve listened, that you’ve heard, but also maybe give a reason you’re not able to implement something. And that really helps keep up employee motivation, not just to speak up again but their overall satisfaction at work.

Pete Mockaitis
All right. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

David Lebel
No, I think, well, one thing I want to say was for employees to be thinking about in these times. You know, if they want to be proactive, there’s generally three types of performance, adaptive, and core tasks performance. And so, I think in these times where we’re facing so many challenges, focus on, and I‘m just going to assume this, your core tasks. Get those done first. But there are two other types of performance. The proactivity part which is a speaking up part, and the adaptivity part.

And I think people are saying, “Should I still be proactive and doing all these things?” I’m not so sure. It requires a lot of energy to do these things, focus on the core tasks, and also focus on that adaptation part, especially during these times, and then maybe kind of look out into the future about what comes next. And so, I think people nowadays, I’m still hearing when I’m talking to some coworkers and others, even students, like, “Should I be looking out into the future and being proactive?” I’m not so sure in these current times. Normally, I say yes, but under these circumstances, we might not have the energy.

Pete Mockaitis
Yeah, that’s a great point. Like, you may not have the energy, yeah. If one of my colleagues said, “Pete, I got 10 great ideas. We got to optimize this podcast.” I’d say, “That’s cool. Maybe give me your favorite or maybe begin evaluating those on your own,” because it is, it’s kind of hard to just, you know, nail the basics right now.

David Lebel
Yeah, exactly. You might want to refrain some of that more group-oriented proactivity now. Focus on the self. If you’re going to do something proactive, make it skill development, like Zoom training or something else like that, or learning some new technology. There I’d make it for the self. But I think some of these other behaviors that really help organizations and teams function, I think now just getting the baseline setup first, and then making sure you get your core tasks and adaptive, especially for people who may be worried about job insecurity or something like that. I think that’s the best thing they can focus on. Think about those three different compartments of your job and focus on what’s most important on a day-to-day basis.

Pete Mockaitis
Excellent. Well, now, could you share with us a favorite quote, something you find inspiring?

David Lebel
Yes, my favorite quote is “Have a mind that is open to everything but attached to nothing.” And Wayne Dyer use that a lot, and I think it comes from an ancient monk, but I really liked that because I think you see leaders get attached to something or always feel the need to defend. And I see that in myself a lot, and I often reflect on, “How can I be more open-minded about things?” And I think for the challenges that we face in most industries, regardless of the present times, just with changing technology and increased competition, we need more open-minded thinkers.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

David Lebel
Yeah, my favorite stuff before I even went into grad school was on psychological safety within teams. Amy Edmondson’s work at Harvard, and she did stuff with nurses, and really important stuff that found that when nurses had high levels of psychological safety, they were more likely to report errors within hospital wards and units. And that research also kind of looked at how teams functioned a lot better and could adapt and learn a lot better when they had psychological safety within teams. And so, that kind of spurred my interest into speaking up, and the topics of fear and how we might address those things.

Pete Mockaitis
And how about a favorite book?

David Lebel
Probably something that you’ve heard on the podcast but definitely Switch. I mean, there’s always so many good things about how to change, again how to adapt, how to lead change. A book by the Heath brothers, I assign it, and I’m almost re-reading it, and re-highlighting things. And, also, the book Deep Work, which is especially important now I have it on my shelf to re-read to get focus to get a lot of good habits for dealing with distraction, especially with social media, online, internet.

Now, being at home, it seems even harder to get away from some of these, from social media distractions, and also to find like half-hour, an hour of concentrated time. So, Deep Work is another good book for tips on how to do that.

Pete Mockaitis
All right. And how about a favorite tool, something you use to be awesome at your job?

David Lebel
One thing that I found over the years, and I’m a big person in terms of data, and I really like to be tracking things. So, I have like a writing goal every day. And, really, what it is, it’s like a goal-setting chart. I remember over the last four to five years, it’s actually not that easy to set a daily goal. You start to realize they’re very broad at first. And five years later, I think I’m finally good at setting very specific smart goals every day that are very actionable and concrete. And I have a bunch of different columns I put in Excel spreadsheet, and track that daily.

And at the end of the year, I always kind of analyze it, and it’s really, really, helpful to both on a daily basis and at the end of the year reflect on some of that data because I can really, really uncover some personal trends about when I’m most productive, when I’m not, what’s working, and what’s not. So, at the end of each year, I’m able to come away with two or three things that have very boosted my productivity but also hindered it. Then that goes on my list of things to focus on for the next year. And it kind of creates a virtuous cycle.

Pete Mockaitis
Whew! Boy, you know, Dave, I could talk to you for an hour plus about goal-setting spreadsheet so I’m going to restrain myself, but got to get just a couple more details. So, all right, so what’s the row, what’s the column, what’s the units? How does it unfold?

David Lebel
So, the rows are just days by months because I’m teaching in certain terms and been doing research.

Pete Mockaitis
Okay, each row of that.

David Lebel
Yeah. And then the columns are really, you know, I have a setting for what’s the goal for the day. And, for me, it’s how many words. The main metric is how many words I wrote. Going back to grad school, when I was struggling to complete the program and my dissertation, and I realized, “What do I need to be doing more?” And I was like, “Oh, I need to write a dissertation.” And when I started to track it, I realized how little I was writing. So, that’s been a major metric.

And it really helped me to realize it doesn’t have to be good writing. It just needs to be writing. And so, over the years, I’ve seen just a very strong increase in the amount of words I write per day, and it showed over the last four years and how much I wrote in terms of book chapters, and articles published. It’s a really good leading indicator of future performance, at least in my job.

And then other things I’ve started to track, things that might be hindering that, and so I got a Monday. Yeah, Monday is just lower and I’ve always…I’ve tried to institute routines on Sunday night to get better performance on Monday so I start writing better. I found that if I forced myself to focus on two different projects and write about two things, obviously I’m writing more. It seems like a simple thing but now I try to build in…I don’t do that every day because I’ll get burned out but most days, two to three days out of a week, I try to say, “Okay, I need to be writing about two things.”

And then other aspects of my job, I found that when I’m doing certain types of projects that are very particular to academia, but I realized that those are increasing or decreasing my productivity so I’ve tried to shift some of the load so I can do more of those things that boost, and kind of put my hand down and not sign up for those other things that might detract from that productivity.

Pete Mockaitis
And how about a favorite habit?

David Lebel
Well, that’s one of them. The other thing for me now is actually just mindfulness. I use the Headspace app every day, even at work. I’m not afraid to admit that I take five to 10 minutes to do a mindfulness exercise, clear my head, do some breathing, because I found I’m in knowledge work, and I need the brain to be a little calm, quiet, and so I set a routine for that every day even at work.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

David Lebel
To my LinkedIn profile or you can just look me at the Katz School of Business at the University of Pittsburgh, my email is on there. And, really, I’m always happy to talk about these things.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

David Lebel
Kind of what we talked about today. And I find this when I’m talking to my students, is have the courage to speak about these things. Oftentimes, if you are feeling the fear or some anger, they are very important to bring up whatever that topic might be. And so, find the courage yourself. And it may not be you, it may not have to be you to speak up. It could be finding someone else who can hold the reins for you, somebody within your team, or somebody with more status, or something like that. But I think we need that in these knowledge-intensive industries that most of us work in now, and the challenges that we face. We need to have a wider array of ideas and also dissent. It’s okay to have dissent. We’re not always going to agree about things so I challenge people to speak up more.

Pete Mockaitis
Well, Dave, this has been fun. I wish you lots of luck in all of your adventures in speaking up and courage and more.

David Lebel
Thanks, Pete. I really appreciate this. Thanks for the opportunity.

567: Achieve More While Criticizing Yourself Less: The Power of Self-Compassion with Kristin Neff

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Kristin Neff says: "The drive to achieve doesn't come from the self-criticism... it comes from the fact that we want to do our best."

Professor and author Kristin Neff shares how self-compassion yields bigger results with less unpleasant self-talk… and how it can help manage anxiety during a crisis.

You’ll Learn:

  1. Why self-compassion is a better motivator than criticism 
  2. How to turn your compassion for others inward 
  3. The value of tone and touch in self-compassion 

About Kristin

Kristin Neff is a pioneer in the field of self-compassion research, creating a scale to measure the construct over fifteen years ago. She is author of the book Self-Compassion: The Proven Power of Being Kind to Yourself. In conjunction with her colleague Dr. Chris Germer, she has developed an empirically supported training program called Mindful Self-Compassion, which is taught by thousands of teachers worldwide. 

Kristin received her doctorate from the University of California at Berkeley, studying moral development. She is currently an Associate Professor of Educational Psychology at the University of Texas at Austin. 

Resources mentioned in the show:

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Pete Mockaitis
Kristin, thanks for joining us here on the How to be Awesome at Your Job podcast.

Kristin Neff
Oh, thanks, Pete. Glad to be here.

Pete Mockaitis
Well, we’ve got a lot of fun stuff to dig into. But one unique thing we learned about you in research is that you were featured in a documentary called “The Horse Boy.” What is this story all about?

Kristin Neff
Yeah. So, it was a crazy adventure my family took with my son. So, my son is autistic, and when he was very young, my ex-husband, his father, he had done a lot of work, Human Rights work, with various indigenous people. And so, we met some people like the bushmen from the Kalahari, and we noticed that my son kind of seemed to get better when he was around shamans, and they kind of worked on him, and he really seem to have an improvement in symptoms, and then my son also learned to talk on horseback, on the back of a horse.

“Okay, where in the world combines horses with shamanism?” And, of course, the answer was Mongolia because if that’s where the horse comes from and shamanism is in that region, so he got this crazy idea, “Why don’t we go to Mongolia and ride through, out of Mongolia, visiting shamans on horseback and see what it does for our son?”

And so, he talked me into it, and it was an amazing adventure. He actually did have a lot of improvements. Now, I don’t know why, maybe it’s just the family adventure and really new contacts that led to the improvements, but the whole idea was, “Can autism be an adventure as opposed to a death sentence?” And it really was an adventure.

And I have to say, you know, my son now, he’s 18, it’s just me and him now with us closed down in the pandemic, he’s the most amazing kid. He never complains. He’s so sweet. He’s so positive. He says things like, “Well, who knows, it may get better tomorrow.” He cleans up after me in the kitchen. He’s just such a wonderful soul. And part of me wonders, “Is that because when he was growing up, we never made his autism a pathology? We always just considered it a gift.” And, yeah, he’s truly amazing.

Pete Mockaitis
Oh, that’s good to hear.

Kristin Neff
That’s my other life.

Pete Mockaitis
Yeah. Well, so, that’s really cool, and thanks for sharing that. And a good perspective, I think, here, when your other life is as an expert on self-compassion. You sort of own that phrase or hyphenated word combo. So, what does that mean exactly and how is that helpful?

Kristin Neff
So, self-compassion is really just using the experience we have all the time of compassion for others, especially people we care about, doing a little U-turn, so we give ourselves compassion. So, it’s just treating yourself with kindness, support, care, concern, just like you would naturally do for others.

Pete Mockaitis
Okay. Well, that sounds like a good thing to do. Tell us, what is that in contrast to? If people were not self-compassionate, what are we?

Kristin Neff
Yeah. So, a lot of people are confused about self-compassion. They think it’s self-pity, or that it’s the same as self-esteem, or that it’s self-indulgent. It’s really none of those things, and there’s actually research to show that. It’s just simply a way of relating to yourself with kindness, care, and support. Now, most people actually, we show in my research, tend to be pretty self-critical, right? Most people, if you ask them, “Who are you more compassionate to, others or yourself?” a vast majority are more compassionate to others than themselves. So, really, self-compassion is a way of correcting that imbalance.

Instead of shaming ourselves because we aren’t perfect, or just feeling so isolated because our life isn’t going the way we want it to as if life is supposed to go exactly the way we want it to, we just kind of embrace our imperfection, we realize this is part of the shared human experience, and we support ourselves through.

Pete Mockaitis
Okay. So, can you give us some maybe real-world examples in terms of when we’re speaking to ourselves in a self-critical way versus a self-compassionate way? Well, we’ll start with that, and I’ve got much more to dig into there.

Kristin Neff
Yeah. So, motivation is a really good context to see the difference between self-criticism and self-compassion because most people very naturally think that self-criticism is an effective motivator. And the thing is it kind of is, it’s kind of like a steam engine that burns coal. It’ll get you up the hill but it spits out a lot of smoke, right? So, self-criticism, although it can motivate us, it has unintended effects like we develop performance anxiety, “Because if I don’t do as well as I’d like to, I’m going to beat myself up.” We often develop fear of failure which can lead to things like procrastination, right? Oftentimes, when we fail, we just give up because we can’t handle risking, our sense of self again by trying.

So, self-compassion, on the other hand, it’s also very strong leaning to motivation, and more effective motivation than self-criticism. So, we try not because we’re unacceptable as we are, it’s simply because we care about ourselves. We want to achieve our best. And so, with that sense of unconditional safety, in other words, the bottom line is if you fail, you’re still going to be okay, “I will still love myself but I will try again because I care and I want to do better.”

And so, people are less likely to procrastinate, they’re less likely to develop anxiety, they actually perform better for that reason, and they don’t give up as easily, they have more grit. So, again, there’s a ton of research on this showing that it’s a better motivator than self-criticism.

Pete Mockaitis
Oh, now, those are some nice benefits. So, more motivation, less procrastination, more grit, I think you said less anxiety, or maybe I just inferred that.

Kristin Neff
Yes. No, absolutely less anxiety, less depression.

Pete Mockaitis
Well, could you share, I love recent research and some data and some numbers, what is perhaps one of the most striking in terms of, “Ooh, those are really impressive results and numbers there” kind of study or research do you think folks who want to be awesome at their jobs would be impressed to hear about?

Kristin Neff
Yeah. Well, so here’s something pretty remarkable. Some people think that self-compassion is weak. Self-compassion, when the going gets tough, is remarkable source of resilience. So, I’ll just give you an example of the study looking at combat veterans who had come back from Iraq or Afghanistan. And so, they measured their self-compassion levels, these veterans, and they followed the veterans up for nine months. And they found that self-compassion, those soldiers with higher self-compassion, were much less likely to develop post-traumatic stress disorder.

But here’s the kicker. Self-compassion level was even a stronger predictor of how much action they had seen. So, in other words, in terms of how traumatized you are, more important than like how much action you saw, how much gore or violence you experienced, more important than that in terms of how traumatized you are, it’s, “How did you relate to yourself in the midst of that trauma. Were you an ally? Did you have your own back? Did you support yourself? Were you kind? Or do you tear yourself down?”

For instance, if you have shame, a lot of veterans, combat soldiers, have a lot of feelings of shame, like maybe what they’re doing is wrong, and they tear themselves down and they criticize themselves, and there’s a huge problem with attempted suicide among the veterans, but not those who have self-compassion. If you teach vets to have self-compassion, they’re much less likely to try to commit suicide. So, those are the types of really strong findings we get, really showing how strong it makes you. It makes you very strong.

Pete Mockaitis
Oh, that’s excellent. So, then with motivation, can you share one of those studies?

Kristin Neff
Yeah, I can. Okay. So, there’s a great study by a woman named, two of them, at UC Berkeley, my alma mater in California. And so, what they did is they had a group of undergraduates in their study, and they gave them a very hard vocabulary test that everyone failed. And so, they split these subjects, these undergraduates into three groups.

One group they told, they helped to be self-compassionate, “No, don’t beat yourself up about it. Everyone fails. It’s okay. We’re only human, right? So, just be kind to yourself.” Another group they didn’t say anything, they were just the neutral control. But the third group they said, “Hey, don’t worry about it. You must be smart. You got into Berkeley for goodness’ sakes,” so self-esteem boost condition.

And then the next step of the study was they gave the students a second test, and they said, “Okay. Well, here’s a second test. You can study as long as you want for this second vocabulary test.” And what they found was that the students who were told to be self-compassionate, they studied more, they studied longer, and they actually performed better on the test.

So, this kind of shows you, we talk so much about self-esteem, about self-confidence, it’s actually much more important just to be kind and supportive to yourself.

Pete Mockaitis
So, let’s zoom right into that example in terms of, okay, here I am, I took the test and it didn’t go awesomely. And I’ve got an opportunity to take another, and I am following self-compassion approaches. What would I say and/or do to myself?

Kristin Neff
Well, so first of all, what self-compassion does is it makes it okay to fail. And, more than that, it helps us recognize that we learn from failure, right? So, self-compassion allows us to have what they call learning goals as oppose to performance goals, “I want to do well so I can learn and grow,” as oppose to, “Because I need other people to like me.” Because when you have self-compassion, you don’t need other people to like you. Your sense of self-worth is a contingent another people approving of you, or you’re getting the grade you want, or the job performance evaluations you want, right?

And so, people might think, “Well, if I don’t care about my job performance evaluations, then why should I even keep trying?” The thing is you do still care about getting positive evaluations but your self-worth isn’t contingent on it. So, if you get a poor evaluation, or you fail a test, the idea is you can say to yourself, “Oh, first of all, hey, that hurt.” Kind of validating the fact that it hurts, “That hurt. But it’s okay. Everyone fails and everyone is imperfect. What can I learn from this situation? How can I grow from this?”

And then that orientation towards learning and growth because you want to do better, not because you have to be better to be a good enough person, but just because you want to do better because you care. That’s actually the engine that drives you to do better, and it’s more sustainable and it’s more effective.

Pete Mockaitis
Okay. Excellent. Well, so now, I don’t want to make this all about the coronavirus, but it’s top of mind for a lot of folks.

Kristin Neff
Sure, yeah.

Pete Mockaitis
And I think that’s kind of part of the context of why we thought your stuff would be just right for us right now. So, it was funny, just today as I was prepping, I read this Onion headline which just cracks me up, the parody newspaper there. It says, “Man Not Sure Why He Thought Most Psychologically Taxing Situation Of His Life Would Be The Thing To Make Him Productive.”

Kristin Neff
Right, yeah.

Pete Mockaitis
And then toward the end, it says, “I thought I’ll have all this energy and space to focus on my creative side, but I guess living with ever-present, crushing uncertainty and the knowledge that people all around me are dying wasn’t the stimulus I needed after all.”

And so, we had another guest, Liz Fosslien who shared a lovely graphic on LinkedIn about productivity, like, “Hey, how productive am I normally? How productive am I during an unprecedented global pandemic?” the bar chart is way shorter, it could fit. And so, I think that this is a common experience, I’m feeling it and others are as well, that, “Huh, here I have, in some ways, fewer obligations upon me,” this varies wildly person to person, but some people like, you know when plans get cancelled, you’re like, “Oh, hey, I guess I’m freed up well and away.” A lot of things have been cancelled, yet even those of us who are healthy and not attending to someone in a tough spot, physically, medically…

Kristin Neff
Or parents watching their kids.

Pete Mockaitis
Certainly, yeah, can find ourselves with a malaise, a reduction of energy, productivity, etc., and can be hard on themselves as a result, like, “Come on, man. Where’s the juice? Where’s all the stuff you were crushing before? It’s uncrushed.” Can you comment on how do we deal with this in a self-compassionate way and what results might flow from that?

Kristin Neff
Yeah. So, it’s really important, I’ve actually, again, several programs helping people use self-compassion to deal with the anxiety about the pandemic. So, self-compassion actually has three main components. The first is mindfulness. In other words, we have to be willing to check in with ourselves, “How am I feeling?” I think what’s happening for a lot of people is they’re making sure they have enough groceries, they’re kind of getting through each day, they’re making sure they’re wearing their masks.

They’re really focused on keeping themselves safe but they haven’t paused to say, “Hey, this is really hard. I’m really fearful. Maybe I’m grieving, or I feel really stressed, or I feel lonely,” whatever it is you’re feeling. We kind of don’t do that U-turn to say, “Wow, I’m having a really hard time right now.” And you actually need to be mindful first in order to give yourself compassion.

And then, maybe toward their friends, they’re being supportive, or maybe to your elderly parents you’re being supportive, but often we forget to be supportive with ourselves. If ever there was a time when we need emotional support, where we need kindness, it’s right now. So, again, and that may be in the form of warm language with ourselves, a warm tone of voice, kind of reminding ourselves that we have our own backs, we can depend on ourselves, that we’re here. And that’s especially important because most of us feel really isolated, right?

One of the real benefits of self-compassion, again, is it connects to other people, it connects to humanity. So, the difference between self-pity and self-compassion, self-pity is, “Woe is me,” self-compassion is, “Yeah, life is hard for everyone. Everyone is imperfect. Everyone struggles,” right? It’s a much more balanced state of mind.

And so, sometimes we’re feeling lonely because we’re all alone in our house perhaps, but then it’s very easy nowadays to remember, “Hey, it’s not just me. There’s actually about 2 billion other people, or maybe 3 billion at this point, who are also struggling with the same situation.” So, even though physically we may be alone, emotionally, as long as we remember this, “Not just me,” we can actually feel more connected.

And so, just going through these three little steps: be mindful of your pain, being kind to yourself because it’s hard, and just remembering that you aren’t alone, this is bigger than you.

Pete Mockaitis
All right. That is great. And I love it when you sort of talk of the internal mental self-talk stuff. Are there any really just like go-to, I don’t know, mantras, scripts, phrases that you love or you found to be work with love in terms of like breaking the pattern of, “You’re so stupid. Why did you do that? Aargh!” to quickly kind of regain control and put it on a better path?

Kristin Neff
Yes. So, everyone uses different language, and really the easiest way to find the language that works for you is to think, “What if I had a really loved close friend who was going through the exact same situation I’m going through?” And, actually, in this case, you probably do. “How would I talk to them?” So, me, I tend to be a little more, I don’t know, mushy, I guess you would call it, so I call myself sweetheart and darling, and my tone of voice is almost like a mother. I also have an autistic child so I’m very used to using that warm motherly tone.

But, for many people, that tone would make them gag, right? Some people maybe, “Hey, buck up. It’s going to be okay.” But there’s a difference between “Buck up. It’s going to be okay,” which is like, “You should be better,” and, “Hey, buck up. It’s going to be okay.” You know what it means?

Pete Mockaitis
So, the tone of voice of the voice inside your head matters.

Kristin Neff
It matters a lot.

Pete Mockaitis
All right.

Kristin Neff
And not only tone of voice but touch. So, the first two years of life we don’t have language, right? We can’t really communicate with our parents, so the two main ways we communicate with parents, that they communicate care to us is touch and tone of voice. And so, what we know is that warm tone of voice and soothing or supportive touch actually activates the parasympathetic nervous system, which means it calms us down, it makes us feel supported, it makes us feel safe.

So, you can put your hands on your heart, or on your stomach, or on your face as long as you wash your hands, or hug, or something like that, some sort of physical gesture that makes you feel safe and supported. And even if it seems a little odd at first and, I’ll admit it, it does seem odd at first, your body doesn’t really know the difference, right? So, it’s not that your body doesn’t know the difference between self and others, but your body reacts the same way when you give yourself supportive touch as when you give it to others, right?

And then, again, if you use a warm tone, that’s another way that your body just kind of naturally says, “Oh, okay. Relax, it’s safe.” So, really, just say, “What would I say to a dear friend?” and try that out, and that’s probably your best bet for language.

Pete Mockaitis
Well, yeah, and it’s funny, there are some different kinds of touch. I don’t know, in some of these interviews, I often go to humor, like The Onion. Now I’m thinking about a Key & Peele sketch where there’s a football player is really into patting people’s butts, but that might be it for you if you have that…

Kristin Neff
Maybe.

Pete Mockaitis
…career, or I’ve got one of those little headscratcher thingies, you know, these wires.

Kristin Neff
All right, yeah. That could be.

Pete Mockaitis
I think those feel awesome in terms of like, “Hmm.”

Kristin Neff
Headscratchers, or kind of fist bump on the chest, or something like that. Absolutely.

Pete Mockaitis
That’s good. Okay. Well, so I want to make sure we also hit the notion of, you know, for the gunners, the achievers who are all about having high standards, high expectations, demanding excellence. How do these things square and work together?

Kristin Neff
Yeah, so the research shows that self-compassionate people, their standards are just as high as everyone else’s because high standards comes from wanting to reach your full potential, wanting to be happy, wanting to do your best. The huge difference is what happens when you don’t meet your standards? Because we’re human beings, sometimes we reach our standards, sometimes we don’t.

And so, if you’re very self-critical when you fall short of your standards, you might be like, “That’s not acceptable. You have to do better or else.” The threat is kind of like, “Or else I won’t love you, or else I’ll say mean things to you, or else I’ll hate you.” We say these to ourselves. And, again, that actually undermines our ability to do our best because it creates a sense of anxiety, right?

So, in other words, the drive to achieve doesn’t come from the self-criticism. The drive to achieve comes from the fact that we want to do our best. And so, when we stumble, which, by the way, I’m sure you’ve had a ton of people on the show saying, “Of course, we learn from our failures. That’s the best way we learn.” So, when we’re kind and supportive to ourselves, we remember that. And when we fail, we pick ourselves up and try again.

Now, having said this, sometimes the right response is to give up. Sometimes we’re barking up the wrong tree. Sometimes it’s good to change careers, for instance, if it’s just not really working out for you. That’s a matter of wisdom. You don’t want to be stupid with this, and say, “I’ve got to achieve every single goal I set out for myself.” We need wisdom to say, “Hey, that’s an achievable goal.” Or maybe another goal would be better for you. And so, with wisdom and kindness and encouragement it works.

So, I’ll give you an example. My son, he was actually homeschooled for most of his life, and I finally put him into public school, and his testing was kind of like treasure hunts. It wasn’t standard testing. So, the first test he had, World Geography test, he came home, he got an F. I mean, just like flat F. And so, I couldn’t try to motivate him with the way we often motivate ourselves, which is, “You stupid loser. You’ll never amount to anything.”

If you think about this, what would the effect of that be on him? It’s not like making him say, “Yes, I can do it.” Of course not. That’s going to make him feel shame and want to give up. And the same thing with ourselves. Often, really harsh language makes us feel shamed, and shame is not exactly a “get up and go” mind state.

So, what I did was, first of all, I gave him a hug, “Hey, it’s okay. Everyone fails. It’s just part of the learning process.” But did I leave it there? Of course not. I care about my son. I don’t want him to fail in his class. So, I called all his teachers, and I figured out what was going on. We realized there were some study methods that weren’t working for him so we changed his study methods. We also changed the way he took his tests and now he’s doing great.

And so, that’s what compassion gives you. It’s like bottom line, “It’s okay to fail. I still love myself. It’s unconditional. And, yet, because I care, I want to do my best so I’m going to use my wisdom to figure out how to do my best.” It’s not like, “I have to do my best or else.” It’s, “I really want you to do your best. How could I help?” And that supportive attitude is actually much more effective.

Pete Mockaitis
Okay. Excellent. And so, I think I’m picking up what you’re putting down there, and I think the tone is really interesting in terms of to just really…even though the voice inside your head is not audible, it has a tone.

Kristin Neff
Like, the self-critic does, doesn’t it? Some people say, “Oh, it seems so strange to talk to myself,” but it doesn’t seem strange when you beat yourself up, does it? It’s just that we’re used to that voice so we don’t even notice it, what’s going on in our head all the time. So, we’re just learning to have a second voice.

And, by the way, the self-critic does not want to get rid of that. Often, our self-critical thoughts point out places where we’re going wrong. It’s just ways that we’re trying to actually help ourselves to do better. It’s just not effective. So, we can say to our inner critic, “Oh, thank you for trying to help me. Got it. I hear you. And, now, how am I going to go about achieving that goal in a way that’s actually a little more conducive to success?”

Pete Mockaitis
Well, Kristin, tell me, anything else you want to make sure to mention regarding self-compassion and related subjects for those wanting to be awesome at their jobs?

Kristin Neff
Right. So, just, for instance, one of the things we know is that self-compassion enhances creativity. So, if you want to be awesome at your job, it’s important that you’re creative. But if you beat yourself up all the time, what we know is that negative mind state actually gets in the way of being creative and thinking out of the box. But, again, when the bottom line is, “I’m safe. I care about myself. And if I were to fail, it’s okay,” that sense of safety gives you more freedom to think out of the box and think creatively. So, it’s really useful in all sorts of ways, on the job, off the job. Really, any time you might experience challenge.

Pete Mockaitis
All right. Lovely. Well, now, can you share with us a favorite quote, something you find inspiring?

Kristin Neff
Okay. Well, there’s a quote from Helen Keller that I love, and she says, “When one door of happiness closes, another usually opens. But we usually spend so long staring at the closed door, we don’t even see the one that has been opened for us.”

Pete Mockaitis
Thank you.

Kristin Neff
And so, self-compassion, that’s when we’re optimistic because we don’t just stare at the closed door, we kind of feel safe and then we can look around and say, “Oh, well, what other opportunities are here for me?”

Pete Mockaitis
And I think that’s excellent in the coronavirus context because, it’s true, some doors are closed and it sucks.

Kristin Neff
Exactly. It does suck.

Pete Mockaitis
And, yet, some other doors have opened. And so, you got to make sure you’re being fully aware and honest and making some prudent calls about where you’re pointing that attention, so thank you.

Kristin Neff
That’s right. On the other hand, it’s important also to give yourself compassion for the fact that it does suck. We don’t have to be chipper and positive. We can just take some time and say, “This is just really, really hard. This sucks. Oh.” And then that will actually help us get through it.

Pete Mockaitis
Well, thank you. And how about a favorite study or experiment or bit of research?

Kristin Neff
So, a favorite study, experiment, or a bit of research. So, here’s one, very simple in terms of the fact that you really can change your self-compassion level. So, one study had people write a self-compassionate letter to themselves, which is just basically using mindfulness and kindness, and reminding themselves of their humanity. A letter for seven days straight. And they found that just that simple act of writing yourself a compassionate letter decreased depression for three months and increased happiness for six months. So, it had really long-term effects, a very simple practice like this.

So, this is something you can fold into your everyday life. You don’t actually have to write a letter. Just remembering these three components, just remembering mindfulness, common humanity, and kindness can make a huge difference in your life.

Pete Mockaitis
And how about a favorite book?

Kristin Neff
A favorite book. Well, I’m going to pick a book called “Radical Acceptance” by Tara Brach. She’s one of my favorite teachers. She’s actually a Buddhist meditation teacher. It’s just a beautiful book talking about, yeah, what happens, the transformation that happens when we just radically accept ourselves.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Kristin Neff
SPSS.

Pete Mockaitis
Oh, great.

Kristin Neff
Which is a statistical program.

Pete Mockaitis
I’ve used it before. Oh, man, memories. Select cases. All right.

Kristin Neff
That’s right, yeah. So, you can calculate your P values. And P value doesn’t mean your enemy is like probability values, yeah.

Pete Mockaitis
I was always terrified if I clicked one setting a little bit off it would ruin everything.

Kristin Neff
Yeah, yeah.

Pete Mockaitis
And how about a favorite habit, something you do that helps you be awesome at your job?

Kristin Neff
Well, I do yoga. I do Ashtanga yoga. So, I do that three times a week. And I find when I do that, it just really helps my energy out in more productive way and keeps me flexible. And so, I think that helps me, even though I sit in my chair all day for my job, I think it helps that I get out of the chair at least three times a week to do some Ashtanga yoga.

Pete Mockaitis
You know, we had a previous guest say Ashtanga yoga was amazing for making bodily pain disappear. Has that been your experience?

Kristin Neff
Well, it’s funny. I mean, I’m 53 and my body is in pretty good shape, and I don’t have a lot of chronic pain so I don’t know if that’s just good genes or what. But it’s worked out for me. It also makes you strong which is nice.

Pete Mockaitis
Cool.

Kristin Neff
Yeah.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate and get repeated back to you frequently?

Kristin Neff
Yeah. So, one of the nuggets I like to share, actually, along with my colleague Chris Germer, we developed something called The Mindful Self-Compassion Program. But the nugget is the goal of practice, whatever practice, meditation practice or just life practice, the goal of practice is simply to become a compassionate mess. If you make sure that’s your goal, that you don’t have to not be a mess, your goal is just to be a compassionate mess. Well, that’s an achievable goal, right? And so, if you start framing things that way, you realize, “Okay. Well, maybe my goal should be more about compassion than about getting everything perfect or right.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Kristin Neff
Well, just Google self-compassion. Like I say, I got in early so if you Google self-compassion, you can spell it any way you want to, you’ll find my website. And I have research on there, hundreds of articles. You can test your own self-compassion level with my scale I developed. You can practice exercises, there’s videos, so it’s really a one-stop shopping resource for self-compassion, and it’s all free.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Kristin Neff
Yes. So, really, I think it is around motivation. So, the next time you have a big work task, a big work challenge, just really pause and say, “How can I encourage and support myself to get this done?” especially if your habitual way of encouraging yourself is using the whip approach. See if you can change from the whip to support. Try it out and just see what happens.

Pete Mockaitis
That is lovely. And could you give us just a couple examples? Like, how can I support and challenge myself? Part of me, what I’m thinking, is I will decide a celebration after this is done, or I will break this task into a dozen tiny tasks so they feel more manageable, and I’m just like, “Okay, I can pull up that email. I can identify the three deliverables, and so forth.” So, anyway, those are my examples. What else do you see works?

Kristin Neff
Yeah. So, a lot of strategies are kind of more concrete strategies which are really great and really important in terms of actually how to do your work more effectively. But don’t underestimate your emotional state of mind and how that affects your ability to do your best, right? So, if you’re really tense, and you’re kind of like, “Oh, I’ve got to get this right.” That tension, that anxiety is actually going to undermine your ability to do your best.

But if your attitude is, “Hey, I got your back. I know you can do it. But, you know, if you make a mistake, that’s okay. That’s how you’re going to learn.” And that’s really the kind of self-compassionate mind state, “How can I learn from my mistakes?” And then if you try that, it actually will help you be less anxious, and you’ll actually be less likely to make mistakes. But if you do, you’ll be more likely to pick yourself up and try again. So, it’s really more how you relate to what you’re doing as opposed to what you’re doing.

Pete Mockaitis
Beautiful. Well, Kristin, thank you. This has been a treat. I wish you lots of luck in all your adventures and much kindness to yourself.

Kristin Neff
Ah, thank you, Pete. Be well and be safe.

564: Tapping the Motivational Forces of the World’s Most Successful People with Marco Greenberg

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Marco Greenberg says: "Some of the brightest people... see their professional life as an adventure rather than just a job."

Marco Greenberg shares how primal drives can be the key to unlocking your motivation and potential at work.

You’ll Learn:

  1. Why the world’s most successful people are “primitive”
  2. How to tap into your primal drive using the ROAMING framework
  3. How to weaponize your insecurities

About Marco:

Marco Greenberg has spearheaded marketing communications and public affairs campaigns for an array of Fortune 500 corporations, healthcare organizations, and notable venture- and angel-backed startups, and has served as a senior advisor to foreign governments, democratic movements, and NGOs. Previously a managing director at global PR giant Burson-Marsteller, he sees his role as a creative catalyst for breakthrough communications. An in-demand speaker and facilitator, he has written opinion pieces for a range of publications, including Business Insider, Entrepreneur, NY Daily News, Tablet Magazine, WeWork’s Creator.

He holds a BA from UCLA and an MA from Columbia University’s School of International and Public Affairs, and taught as an adjunct professor of Innovations in Marketing at NYU and entrepreneurship and PR at Fordham University. He splits his time with his wife and three grown children between the upper west side of Manhattan and Great Barrington, Massachusetts.

Items Mentioned in the Show

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Pete Mockaitis
Marco, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Marco Greenberg
Hey, terrific to be on your podcast, Pete.

Pete Mockaitis
Well, before we hit record, I learned that we shared a pretty cool connection, and that’s Mr. Hugh O’Brian with his HOBY, Hugh O’Brian Youth Leadership Organization, and a client of yours. I know he’s generous and loving and also cantankerous and, well, he will be missed in this world. So, could you tell us a noteworthy Hugh story to kick us off?

Marco Greenberg
I’d be happy to. I was introduced to Hugh O’Brian by, literally, the most legendary figure in the history of public relations, Harold Burson, who, sadly, passed away a couple of months ago just shy of his 99th birthday. And Harold called me into his office, and he said, “Look, I have a really important client to introduce you to who I love, but I want to give you a little bit of warning about Hugh O’Brian. He can be incredibly intense, so much so that we’ve had other people running in the account who ran for the hills or started crying because they couldn’t deal with him. He is absolutely messianic about what he wants to accomplish. He will act as if you have no other clients. But he’s someone that makes a difference. He’s someone that makes an impact. I think you’ll be great to run the account.”

And, sure enough, I was the young 20-something account executive on the Hugh O’Brian Foundation account running the gala, the awards, etc., and I learned a tremendous amount from him. And the fact of the matter is, and I hadn’t thought of this, Pete, until you made the connection between Hugh O’Brian in my own career. But, in my lexicon, Hugh is a classic primitive, meaning he marches to his own drum. He’s an iconoclast. He was non-conventional. He threw out the civilized rulebook. And, for some people, that didn’t jive well with their attitude of what you’re supposed to do in the workplace. But for other people it was actually key to his success. It was key to his ability to move the ball forward like nobody else.

Pete Mockaitis
Okay. Well, that is good. And, boy, I’ve got a lot of these Hugh memories coming back. I’ve learned a ton from him. And I remember he once shared with us that…so, he was an actor, for those who don’t know. Hugh O’Brian played Wyatt Earp back in the day on a TV series was his big role, and he started this great organization that kind of got me started in this leadership development world. But I remember he said that Gregory Peck left him a voicemail, another famous actor from back in the day who my mom loves, and he didn’t get around to returning the call before Gregory passed away. And I’ve thought about that many, many times in terms of like, don’t be too busy to reach out to your people, and it’s a good reminder. But, anywho.

the human touch doesn’t go out of style. And I think in this world of AI, and big data, and globalization, and outsourcing, and all the trends that we see, I would argue that human factor is more important than anything.

Pete Mockaitis
Yeah, I hear you and I’m with you. So, let’s dig into the topic du jour there. We had a little Hugh time. Let’s see, we’re talking about, so you got this book here, “Primitive: Tapping the Primal Drive that Powers the World’s Most Successful People,” so it sounds helpful. Tell us, what is that primal drive? First of all, what is that thing?

Marco Greenberg
Right. Well, there are a lot of people today that are described as disruptors, mavericks, rebels, non-traditional hires. There are all kinds of different adjectives that are thrown out there. But I think when you get down to it, when you do a reality check, when you do a gut check, it’s really about, “What is that primal drive in our core? What are the instinctive, inborn, natural traits that oftentimes society says, ‘You shouldn’t do that. You must not do that’?” But if we honor what’s primal, and obviously what’s primal can often be childlike, right? And that can be a loaded attribute.

But I found in the people that I’ve worked with who have risen to the top, whether they are the CEOs of Fortune 500 companies, whether they are the founders of tech unicorns, whether they are the executive directors of NGOs, whether they are actually secretaries of state, and I’d be happy to share a few stories of anecdotes that I had with two secretaries of state that were very instructive for me in my career. I think a lot of the time, you find that they are honoring their primal instincts, that which comes naturally, that which is organic, rather than trying to bury it like most people are taught to do. Most people think, “Well, that’s not appropriate. I’ve got to cross my Ts and dot my I’s. I should follow the more conventional path.” But what I’ve discovered is the most successful people out there are those that, in the words of a famous book, take the road less traveled.

Pete Mockaitis
Okay. So, that’s an interesting theory. So, then what is the primal drive? I mean, so they do things differently, they march to the beat of their own drum, and they aren’t afraid to kind of shuck or disregard certain civilized norms as necessary. And so then, kind of what’s kind of getting them fired up and in motion?

Marco Greenberg
There are a lot of dynamics going on with these primitive characters. Let’s take an uber primitive in my book, someone like Elon Musk. And when you look at Elon Musk, he’s not someone that plays by the conventional rules, right?
And, originally, my book was supposed to be on marketing and how do you get it out there. And, thankfully, I have a more primitive agent, and I’ll explain why, meaning a literary agent, who said, “You know, marketing books are a dime a dozen. Why do you want to do that? Why don’t you do something more unique?” And he asked me, “What separates the most successful people that you worked with, and currently work with, and in the past worked with, and want to work with?” And the first answer that I had is, “They’re friggin’ nuts. They’re crazy.” They are out there. They are eccentric. They throw out the rulebook as we said. Sometimes they’re inappropriate, not in an offensive or illegal way, but just doing things in a bizarre, off-beat, free spirit kind of way.

So, if we go back to Elon Musk, he’s certainly nuts, right? And when I say nuts, I mean crazy in a good way, in a positive way. And that same nut spirit allowed him to launch PayPal, allowed him to get into the space business when people said, “You have no business doing that. What do you know?” And he got into that. And look at Tesla, flying high as of the beginning of the year in a way that no one would’ve thought. So, I would argue that it’s not necessarily the conventional way of following, with all due respect, the Harvard Business School case study of how a CEO should act, but rather someone who writes his own script.

And I think with Elon Musk, he does that. And I’d be happy to explain how, and how listeners can also, in my words, make a couple primitive moves. In other words, even if you’re quite civilized, quite conventional, more in the lane, more in your own world, your own box, sometimes it’s important to get out of that comfort zone and make a primitive move, be a little more nuts, and I can go through different prescriptions on how to do that when it makes sense with you, Pete. But I wanted to throw that out as just a paradigm.

But whether it’s Elon Musk or Steve Jobs or Oprah Winfrey, there are many, many leaders that exhibit these kinds of extraordinary traits that we talk about in the book.

Pete Mockaitis
Okay. So, they’re nuts and they’re unconventional. And so then, what is their primal drive? Like, what is their fuel source that gets them moving? It’s unique.

Marco Greenberg
I think it comes down to how they measure success. And, obviously, you can define success in a myriad of ways. But from the research that we’ve done in the book, from the over 60 interviews, from talking to neuropsychologists and others who, frankly, have expertise that I don’t, most of my expertise, as I’ve mentioned, is in the trenches, is in the weeds, I think the primal drive comes in four areas.

One is certainly they want to be well-compensated, right? That’s not a trivial thing. They want to be appreciated. And, for good or for bad, in our society, often that comes down to the almighty dollars they say, but I think it’s a lot more than that. I think it’s also about making an oversized impact in their own world and on the world at large. I think it’s retaining their sense of independence. These are not women and men who follow orders.

My dad was a classic primitive. He was a modern architect who died way before his time. But he was in the US Air Force Reserve between Korea and Vietnam. And he entered as a third-class private, and six years later, he left as a third-class private. And he said, “Make me a general or leave me a private, but I refuse to pass on silly orders.” So, we actually have that quote in the book and for good reason, because in my view, that kind of captures the spirit of why independence is everything. And you hear the term, and I hope I can use this on your podcast, Pete, “F you, money.” And that is another way of talking about a way to get independence.

But I think, on a primal level, it’s, A, that impact, B, that independence, and it’s also something that I’ve heard you talk about in past podcasts, and it’s something that other people in business, in my view, don’t discuss enough, and that’s the ability to have fun. I have a former client in Boston, his name is Mike Iacobucci, he has a great startup that’s now very mature, called Interactions. They do amazing, amazing work on the voice recognition side. Apple is one of their big clients. And he says to me, “You know, it’s now my, what, third, fourth startup, and I ask myself every day, ‘Am I having fun? Am I still having fun? If I’m having fun, I’m going to do it. If I’m not having fun, I’m not going to do it.’”

So, the primal drive certainly comes from being recognized, and often that’s from my point of view, but it also comes from, “Am I making an impact? Can I retain my sense of independence? And am I having fun?”

Pete Mockaitis
Okay. Well, so then, so we get there, well-compensated, making an oversized impact, have fun. What’s the other one?

Marco Greenberg
Maintain that sense of independence. It’s certainly about the independence but a lot more. And the good news is that you don’t necessarily have to be an uber primitive like Elon Musk to capture that kind of spirit in your work. You can tap into that. Hence, the subtitle of the book “Tapping the Primal Drive That Powers the World’s Most Successful People.”

Pete Mockaitis
And so then, I would love it if you could share a story or two, particularly professionals would be ideal, of those who, indeed, they were untapped into their primal drive, and then they did something that tapped it, and then the cool result they saw as a result.

Marco Greenberg
I’d love to. And speaking of love, I’m going to start with a former coworker and friend who actually goes by the name of Love. Love is his first name, and his full name is Love Whelchel, III. And I met Love when he was running talent development at Young and Rubicon, one of the big advertising agencies out there.

And what I realized about Love and his career, both before I met him and after we had stopped working together, was that he was a classic agnostic primitive. What I mean agnostic, not someone who specializes, not someone who is all about focus, but rather someone who jumps from field to field, job to job, a true renaissance man, renaissance figure, who makes that the essence of his DNA. So, Love started out working as a roadie for NWA. Remember the rap group?

Pete Mockaitis
Right.

Marco Greenberg
He went on to selling books for Deepak Chopra. He then got onto Madison Avenue where I met him. And we feature him in the book at a crucial crossroads in his own career when he got a conversation going with Sean Combs, none other than P. Diddy. And he met with P. Diddy on a Friday afternoon about taking over his head of HR and operations at Bad Boy Entertainment. And he’s going home, and he’s thinking about his conversation with Sean, and whether he should leave Y and R. And Sean calls him on the phone as he’s driving, and he says, “Love, I got to know if you’re taking the job.” And Love says, “Mr. Combs, we just met. I need time to think about it. I need time to process it.” He said, “Love, I’m not going to have a good weekend unless you tell me you’re taking the job.”

And in a heartbeat, his whole life went before him, and rather than being…

Pete Mockaitis
You can’t ruin P. Diddy’s weekend. You can’t have that.

Marco Greenberg
You can’t ruin P. Diddy’s weekend.

Pete Mockaitis
That’s just not acceptable.

Marco Greenberg
Exactly. And, Pete, what do you think Love said?

Pete Mockaitis
“Yes, I’ll do it.”

Marco Greenberg
He said, “Yes, I’ll do it.” And he did it for several years and helped take that company to a new level. And, FYI, he’s now at Vera Wang, working for another total primitive in the fashion world. So, here he goes from entertainment, to advertising, to fashion. And we have a great quote from Love in the book, he goes, when he gets a new assignment, he feels like he’s been dropped in the jungle with nothing but his loincloth, a pen knife, and has to fight his way out.

So, for me, that kind of captures the spirit of it. And, no, you do not have to be a guy. I’ve gotten great feedback from a lot of people who say that this book is actually more appropriate for women than men, and I can explain why in a moment if that’s of interest. But that’s an example of a pure primitive. I do think there are people that are really hypercivilized. Again, that’s the kind of other side of the coin in terms of these archetypes.

There’s a woman named Bonnie who I’ve worked with over the years, probably more to the book, a conservative, risk-averse, works her way up the hierarchy, has been in the same industry for years. She worked with me at BBDO, she was there for a quarter of a century, she said that she made a primitive move by going to her boss and saying, “No, I do not want that promotion.” And the reason she said no, which took a lot of courage, it was the kind of offer that you couldn’t refuse, that 99% of her colleagues would’ve said, “Yes, I’m taking that job,” and unlike Love, she said, “No, I’m not taking the job.” And part of it, she traced back to kind of making a primitive move and being oppositional, which is one of the key traits to being a primitive that I think is worth talking about, in having the courage to say no, having the courage to say, “I don’t see it that way,” especially in a world in corporate America that, a lot of times, there’s a lot of group-think going on out there, and we all shake our head, “Yes, yes, yes,” even though in our hearts and our minds we’re thinking something else.

Pete Mockaitis
Okay. So, then I’m curious, for those who are conservative and then they are…we want to tap into the primal drive, how is that done?

Marco Greenberg
I put a prescription together. And one of the books on PR that I suggested all my students read was “Made to Stick” by the Heath brothers. Have you ever read that book?

Pete Mockaitis
I have it on my shelf, and we interviewed Dan Heath recently.

Marco Greenberg
Oh, he’s just amazing. And, for me, that teaches us the value of the unexpected, but it also teaches us the importance of picking the right acronym, something that sticks, no pun intended, that’s memorable. And I was inspired by them, and after I came up with the premise for the book, I sat on my couch one morning, and I wrote “primitives are roaming,” kind of like our ancient ancestors, right? And I’m not talking about roaming on our cellphone. I’m talking about getting out there and exploring unconquered territory.

And I started with that theme, and then I worked backwards, and said, “What does roaming stand for? And how can it help people out there that feel stuck in their career, that feel burnt out, that feel underappreciated?” And you know how many people that describes, right? We’re talking in the millions. So, for me, and I’ll go through it very quickly, and then I’d be happy to dissect it. For me, people who are roaming are, A, relentless, that’s the R, and it doesn’t just mean working hard. It means sometimes stopping and then restarting or jumping lanes, but it means not forgetting what our big goals are, what those big targets are.

O, as we mentioned earlier, is for oppositional, the courage to say, “You’re wrong, and here’s why,” rather than just shaking our head, “Yes, yes, yes,” and engaging in more destructive group-think. The A is for agnostic, being able to roam from field to field rather than just being one occupation your whole life. A lot of people were typewriter repairmen in the day. That job has gone by the wayside along with a lot of other occupations. M is one of my favorites, Pete, and M stands for messianic, not necessarily being religious, but it does come from the word messiah, and it’s seeing that you have a divine calling, that’s it’s more than a job, it’s even more than a career. And I’d love to tell you about some people that represent that messianic fervor. I think Elon Musk certainly is one, but there are tons of others that do.

I is a bit of a counterintuitive one, it’s insecure. Yes, insecure. We’re told to be confident and have that swagger. I would argue some of the most successful people I’ve worked with are actually insecure. I have some anecdotes that Richard Branson as an example of that, and it’s not ignoring your insecurity like some do. It’s embracing it. It’s weaponizing it. N is for nuts. Yes, you’ve got to be a little crazy in the good sense of the word. And G is gallant, being noble, not just thinking of yourself but looking out for the other.

So, together it spells roaming. And I think you can give a prescription for people who want to tap into this primitive drive but, understandably, don’t want to get fired, don’t want to be so out there that they’re an outcast. They want to be team players but, at the same time, they want to maintain their independence and be that contrarian out there that actually can take an organization to new heights.

Pete Mockaitis
Well, so, yeah, I’d love to hear, I guess, each of these, R-O-A-M-I-N-G, has some things you can do to tap into it. So, why don’t we start with insecure and Richard Branson while we’re there? And then maybe you can share any of the other kind of most accessible and powerful means to tap into that power. So, how do we weaponize insecurity in a helpful way?

Marco Greenberg
Right. Well, it makes me think of my own career when I was working for BBDO, the big advertising giant in their Israeli office, and I met with a wonderful guy who was the former chief rabbi of Ireland, and he was in Israel at the time, Rabbi Rosen. And he looked at me and he said, “Marco, just because we’re paranoid doesn’t mean they’re not trying to kill us.” So, it was the first time I’ve heard that, and you guys, and viewers out there, probably heard of Andy Grove from Intel, and only the paranoid survives, so it kind of derives from that. But the idea is here we are in a world where I can’t tell you how many millennials have worked for me. And what’s one of their favorite expressions? “It’s all good.”

And sometimes it’s not all good. Sometimes it’s really messed up, so I think the all good kind of mindset comes from a position of chill, let’s just be relaxed, go with the flow, it is what it is. But, oftentimes, in business, we have to be more primal and think like cavemen and cavewomen that, “Yeah, we’re being attacked right now, and this is a time where we might want to tap into that primitive mind as oppose the cerebral mind, and be more instinctive, and be more quick, and be more fast.”

There was a time where neuroscientists thought, “Oh, the primitive mind has no meaning. We should be cerebral. We should be rational. We should be logical.” But recently, including MIT scientists discovered that actually there’s a lot to do with the primitive brain. So, on that insecure front, I think it relates very directly to that, back to Richard Branson, weaponizing your own insecurity.

There is a wonderful podcast on Freakonomics where Stephen Dubner interviews Richard Branson. And Branson admits, in front of his executives, when they’re talking about financials at Virgin, he stopped them and he wasn’t clear, and his top lieutenants didn’t want to embarrassed him, but they realized that, here, a billionaire, Sir Richard Branson, a legend, didn’t know the difference between net and gross. And he admitted it.

And he admitted that he had learning disabilities as a kid and was never very good at math, so they literally drew a figure of a net, like a fisherman, and they said, “Richard, the fish that you keep, that’s the net. The fish that go in the net and then jump back in the water, that’s your gross.” And he said, “Thank you. I got it.” So, in other words, here’s a great executive who doesn’t try to put the wool over people’s eyes and act, “Whoa, I got this,” right? He says, “No, I don’t got this. I’m insecure.” And there are plenty of other examples.

There’s one in the book that I’m very fond of, a former colleague who’s now running all of marketing for YouTube in EMEA, Europe, Middle East, Africa, etc. Her name is Riki Drori. And we have an anecdote with her that she proudly says, “I’m the most insecure person I know.” And she says it with glee. And part of that is it keeps her on her toes, it keeps her always moving forward. It’s not taking things for granted. Instead, it’s always trying to, yes, take it up a notch.

Pete Mockaitis
Okay, I hear you there. So, then with the insecurity, it can be quite powerful for, hey, Brene Brown and others, talking about the power of vulnerability, for letting other people be honest and psychologically safe and contribute great ideas, as well as you have some paranoid hustle that can emerge when you’re thinking, “Okay, this is about to be taken from me.” Okay, that’s helpful. Then let’s talk about oppositional. I can see the others kind of maybe more intuitively. But if you’re feeling uncomfortable about being oppositional, but even though you think there could be quite helpful and powerful, what do you do?

Marco Greenberg
It comes down, I think, and I’m saying this as a PR guy, you don’t necessarily need media training for this but it doesn’t hurt. I think it’s how you say it. If you say it in a disrespectful way…

Pete Mockaitis
“Marco, you’re dumb and that’s never going to work.”

Marco Greenberg
Exactly. If you say it in a demeaning way, you’re not going to get what you want, right? But if you’re able to say, “Look, I hear what you’re saying. In fact, I used to think that way myself, but I got to tell you I disagree. Respectfully, lovingly, I disagree. And here’s why.” So, it’s what you say but it’s also, even more important, how you say it.

I got to say, one of the most influential people, not just in my business life but in my life, who I dedicate this book to, is the late Danny Lewin. Danny was the cofounder and chief technology officer of Akamai Technologies. Without going into all the details, tragically, Danny was the first person killed on 9/11. He was a former commando in the Israel Defense Forces. He stood up against the hijackers, and he was killed before the plane went into the first tower.

Danny was a classic oppositional primitive, and not just because he fought back on 9/11, it’s how he did business.
Pete, I might be the first person that ever says a phrase in Hebrew on Awesome at Your Job, but I’m going to do it with your permission, [Hebrew 31:52], “You’re not correct and I’m going to explain why.” That’s what Danny did in a charming, loving way that people thought was irresistible. And, guess what, it took him to new heights. And we have an anecdote in the book on when he went head to head with Jefferey Skilling. Do you remember that name?

Pete Mockaitis
Oh, yeah, with Enron.

Marco Greenberg
Totally. So, Danny was brought down by Enron to meet in Houston with the Enron team. This was at the time when Enron, these were the smartest guys in the world. They could do no wrong. No one have heard of Akamai Technologies. And Skilling had a certain idea for him getting involved in the content-delivery business over the World Wide Web, and Danny said, “Jeff, that’s a horrible idea and I’m going to explain to you why.” Needless to say, the meeting didn’t last long. But the point there is that when people at Enron were just saying, “Yes, yes, yes,” to Jeffrey Skilling, who was later indicted and sent to jail, as you well know, that’s not a good thing.

So, I think, like anything, it’s the happy balance between, “Yes, we want to be team players,” but part of our responsibility as a team player is to also indicate when we think things are headed south in the wrong direction.

Pete Mockaitis
Yeah. I think there’s a lot of fear associated with being oppositional, and there are some ways that you can be diplomatic and helpful as you do so. But I think what’s fascinating is there are times when, boy, when you’re oppositional, it goes fabulously well. Like, I think there was…I remember I had a friend who was a relationship therapist, and she had some hotshot executive who was unaccustomed to having people disagree with him and kind of show him what was inconsistent or blind spots in his thinking and logic and approach. And so, he was just like amazed by this relationship therapist, like, “You need to come work for me.”

And I had an encounter in college, one of my good friends, Anne, she was dating a guy who I thought was kind of funny but also kind of mean. And so, I remember I think I was a little more wildly out there in my youth, and I said, “Oh, yeah, he’s really funny and smart. Although, sometimes has he ever kind of strike you as maybe just a little bit of a-hole.” I said the real word.

Marco Greenberg
Right, right.

Pete Mockaitis
And she laughed and said, “Yes, he very much does.” Later they broke up, and we’re still great friends and she really appreciated that candor. I think it’s largely why we hit it off and kick off such a great friendship is that there can be tremendous gains associated with being oppositional when I think a lot of times we only maybe fixate on the downsides.

Marco Greenberg
You’re so right. By the way, the research bears that out. A lot of people think that nodding your head yes is going to get you ahead in your career track when, many times, it’s the exact opposite. And a lot of research has been done with C-level executives that they actually respect people who argue a position persuasively and can convince them to question their own POV. For example, take Eric Schmidt when he was at Google. He said, “We run this company on questions not answers.”

And I think part of being oppositional is being able to ask questions. And the sad truth of it, and this gets back to the advantage of sometimes being more like a kid. Kids ask a lot of questions. But what happens with society? We beat it out of them, right? Like we say, we’re breaking a horse. We’re teaching a horse to be civilized. A lot of the spirit within kids is broken down. And in the book, we talk about research that the average five- or six-year old asks hundreds of questions a day. Do you know what happens, Pete, when they become teenagers?

Pete Mockaitis
Tell us.

Marco Greenberg
It comes down to asking maybe two or three questions a day. So, they don’t want to rock the boat anymore. They’ve been taught to stay in line, to do as they’re told, to be a good little boy and good little girl, to be excellent sheep. By the way, that’s a great book written by a Yale professor talking about how we’re doing a disservice to our young people today of saying, “Hey, we want you to be physicists, we want you to be poets, we all want you to start the next great NGO,” but sometimes we’re giving them the kind of message that, “We’d rather have you be Big Three consultants and just get in line to do what others do.”

Pete Mockaitis
I was a Big Three consultant but I left. I got out of line in a big way. So, I remember people who say, “So, Pete, what are you thinking about doing?” I was like, “Yeah, I want to go write books and speak and coach.” And they’re, “Oh,” and they all said the same thing, “Well, now is the time to do it. When you’re 25 and don’t have kids or a wife,” which was not an endorsement of, “You’re going to be great.”

Marco Greenberg
Totally. Totally.

Pete Mockaitis
It’s just, “Let me encourage you without rendering a judgment on your success.” But it worked out.

Marco Greenberg
So, I think giving ourselves permission to be a little more out there, in however we define that phrase, can often be the key to our success. The good news is you don’t have to jump outside your organization. I was on the phone with a client from one of our largest academic institutions that we represent that I’m wearing their T-shirt, they’re based in Columbus, Ohio, and she loves the fact that she has the reputation of being someone who, in a respectful way, asks the right questions rather than just following the pack. And for her, that’s been key to her success within a large organization. So, you don’t just have to be an entrepreneur, you can make some primitive moves within a huge bureaucracy and benefit from it.

Pete Mockaitis
Right. Okay. So, now, I want to get a quick take from you in terms of we’re talking about conventions and how we can break them. Do you have any just real quick do’s and don’ts in terms of, hey, convention you probably want to break, and convention you probably don’t want to break?

Marco Greenberg
Let me give you some ideas on conventions that you can break, and we talk about this in the book.
Another anecdote and rule that I think you can think about is sometimes you got to be the craziest dog in the fight. I learned that from an esteemed venture capitalist Todd Degres who ran Spark Capital. He’s invested in everything from Twitter, to Tumblr, to Square, to 1stdibs, etc. And the idea there is you do, sometimes, have to be nuts. You have to be more out there, more daring, more willing to ride the tiger and live on the edge. And that’s something that oftentimes we’re taught not to do. We’re taught to do the analysis-paralysis thing, but we know where that gets us. Not very far.

Pete Mockaitis
Okay. Well, now, tell me, Marco, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Marco Greenberg
I think we want to remind listeners that some of the brightest people out there are people that see their professional life as an adventure rather than just a job, rather than just showing up. So, I’ll give one of my favorite examples of an author that I’ve learned a ton from, and the reason I mentioned, he’s more than just an author. He’s also an MIT professor. He’s also a social entrepreneur, and I’m talking about Alan Lightman.

If you look at his Wikipedia, it’s like mind-blowing. The guy writes textbooks on astrophysics, then he became the first professor at MIT to institute a writing requirement that you have to actually learn and understand the English language and literature. He then became a writer himself, and he’s written many bestsellers. And then he went to Southeast Asia and started a nonprofit to take a new generation of women leaders to new heights.

So, the reason I mentioned it is, forget about focus, forget about domain expertise. Alan is an example of someone who lives on the edge and has that childlike curiosity, and it’s been his jet fuel. So, for me, a lot of us are playing it too damn safe, and we need to start roaming and jump from field to field. And we have some great examples, including some rocket scientists out there like Alan Lightman from MIT.

Pete Mockaitis
All right. Thank you. Now, could you share a favorite quote, something you find inspiring?

Marco Greenberg
one of it comes from Troy Anderson who wrote a book about the Chinese game Go. Did you ever play Go?

Pete Mockaitis
Oh, yeah.

Marco Greenberg
With the little pebbles, right? So, one of the things he says about the book, applying it to business, and with Stanford Business School, is “Don’t get too attached to your first moves.” And I think a lot of people, whether they’re starting a business, whether they have a new job, and they look at the job description, and they say, “Well, I’m going to be doing A, B, and C,” and then they might realize they have to shift gears very quickly, and they’re doing W, Y, Z. So, I think being nimble is something that a more primitive mind feels comfortable with as opposed to someone who is more circumscribed, who is following the exact recipe according to the cookbook. The primitives improvise. They’re more spontaneous. They throw a little bit of basil in, a little bit of pepper in, and out comes something great.

Pete Mockaitis
Okay. Thank you. And, now, could you share a favorite study or experiment or a bit of research?

Marco Greenberg
Yeah, we talked about some of the research that connotes the importance of being childlike and being oppositional. And I want to touch on that oppositional point and really bring it home. When I was in college way back when, the best airline in the world, Swissair. Well, back around 2001, Swissair, like a lot of airlines, had a challenge. They brought in consultants, no offense to your former colleagues at the Big Three, and they said, “Swissair has got to do what we say. Read the best practices. We did the benchmarking. You got to do this,” and all the nice, very polite, diplomatic people in Geneva and in Zurich said, “Yes, yes, yes, we got to do this.”

Well, what happened? They went out of business. Part of why they went out of business, the research said, is there was no one really presenting that alternative point of view. What’s another way that we can do this? So, there was group-think, and that group-think brought down one of the most successful airlines of all time.

Pete Mockaitis
Okay. And how about a favorite book?

Marco Greenberg
It’s about the 1940 Cincinnati Reds.

Marco Greenberg
And it’s written by Brian Mulligan, and it’s about the various challenges that the team that had the first ever suicide of a player during a major league season, and how people reacted to that suicide. And part of the reaction was these hardened players, many of which emerged from the Depression, many of which went on to fight World War II, after the suicide of one of their colleagues, a kid named Hershberger from southern California, what they learned is, “Don’t make fun of people. Don’t boo people because that has consequences, and bullying is not cool.” And they learned that back from a 1940 episode. We see plenty of examples of that with cyberbullying.

If I can just get a little plug to one of the books that made a big impact on me over the last year. It’s called “In Praise of Wasting Time.” And guess who wrote it? Professor Alan Lightman of MIT. “In Praise of Wasting Time” came from an amazing TED Talk that Alan gave about two years ago. And here we are in an age where everyone is trying to maximize every minute, be billable, I’m sure a lot of your listeners can relate to that billability phrase.

And what Alan says is, “Let’s do the opposite. Let’s just sometimes zone out, have a great idea in the shower.” Speaking of research, it shows why sometimes great ideas happen in the shower, or on a long walk, or when we’re not forcing ourselves to think of something and come up with a solution. We just let our mind wander. We let our mind roam and great things happen.

Pete Mockaitis
All right. Good deal. Thank you. And how about a favorite tool, something you use to be awesome at your job?

Marco Greenberg
Let me connect it to another favorite book. “Deep Work” by Cal Newport from Georgetown. Have you had him on?

Pete Mockaitis
Soon.

Marco Greenberg
Yeah. You know, being productive in a distracted age, and I quote him in the book. Everyone is, I like to say, in 911 mode, like the 911 operator. We’re always reacting. We’re always going on someone else’s agenda rather than our own. How fast can we respond to that email? How fast can we spend to that text message? Am I looking at my Slack 24/7? Etcetera, etcetera. Wrong, wrong, wrong. We need to, instead, give us time, as Alan Lightman says, “Step back and actually think.”

So, here’s my tool. I start with the simplest app on my iPhone which is the Memos app. And that’s the first thing I do in the morning after meditating, and a hot bath because I wake up without a need for coffee. I just start with a blank slate and I create. It might be a memo to a client. It might be an idea for an opinion piece. It might be the chapter of a book. It might be an email that I want to write a colleague. But I think if you set the agenda at the start of the day, then that’s your agenda as opposed to following other people’s agenda. So, be more of a goat that climbs the top of the mountain rather than a sheep following the flock. And part of that starts with you write what you want to start the day with rather than consuming what other people want to start the day with.

Pete Mockaitis
Okay. Thank you. Now, could you share with us a key nugget, something that you share that you’re known for, that resonates with folks?

Marco Greenberg
Getting back to insecurity, I’m a shrink-going Upper West Side, middle-aged Jewish guy, and I like to tell a lot of people who work for me, not just “only the paranoid survives” as Andy Grove said, but that a little bit of anxiety is underrated, right? I want people that show a little fear in their eye. I want people that are given an assignment and say, “Wow, how am I going to pull this off?” I want people who don’t think they know it all, right? They don’t think that just because they aced the SAT and went to an Ivy League school that they figured it all out. Quite the contrary. I want people who are hungry.

And, especially, amongst the venture capitalists that I’ve worked with. A lot of them like Todd Degres, they don’t care what school you went to. He went to Trinity, which is a great school in Connecticut, but he didn’t go to Harvard, he didn’t go to Yale, he didn’t go to MIT, he would’ve gotten in in a million years.
He also has a chip on his shoulder, which is another thing that I talk about in the book. Yes, have a chip on your shoulder. We’re told that that’s a bad thing. I think that’s a good thing. So, whether it’s having a chip on your shoulder, or whether it’s realizing that anxiety is underrated, I think it’s time that we interject into the business nomenclature some stuff that’s often counterintuitive but can help people leapfrog in their career rather than stand in line and wait for someone to tap them on the shoulder and promote them, or tap them on the shoulder and tell them they got to move on.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Marco Greenberg
It’s easy to remember, PrimitiveBook.com. You’ll find information on the book. You’ll find some information on me. I’m also really active on LinkedIn.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Marco Greenberg
one of my favorite psychologists is a guy named Albert Ellis who really started the behavioral school of psychology.

Marco Greenberg
So, one of his great books is how to stop making yourself miserable about anything. Yes, anything. And I want to share his wisdom, which is what I said at the beginning of our show, you got to stop should-ing on yourself. Stop should-ing on yourself. A lot of people put themselves in a corner and say, “Well, I should go to business school,” or, “I should be more left-brain and quantitative,” or, “I should do what my parents have been telling me to do, and take the MCAT.” F all of that, and you listen to what that little boy and little girl in you always wanted to do.

And, for me, I always wanted to write, and I always wanted to speak, and I wasn’t courageous enough, like you, to do it in my mid-20s. I’m not leaving my day job anytime soon but I’m finally doing it at 55 so it shows that it’s never too late, and you can honor that inner spirit, that primitive spirit, that can often tell you a lot more than your more cerebral mind.

Pete Mockaitis
All right. Marco, thanks so much for spending this time. I wish you lots of luck in all of your primitive adventures.

Marco Greenberg
Really appreciate the opportunity, Pete. And continue the great work that you’re doing at Awesome at Your Job, and I will continue to be a loyal listener.

Pete Mockaitis
Oh, thank you.

557: How to Outthink Fear with Dr. Mark McLaughlin

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Mark McLaughlin says: "Fear comes when something is unknown. The more you know... the less fear or stress or anxiety one has."

Neurosurgeon and author Mark McLaughlin shares the science of fear and what to do about it.

You’ll Learn:

  1. How fear affects our decision-making
  2. How to manage your fears effectively
  3. The two techniques to help you outthink your fears

About Mark:

Mark McLaughlin is a practicing board-certified neurosurgeon, a  national media commentator, author of the book Cognitive Dominance: A Brain Surgeon’s Quest to Outthink Fear, and acclaimed keynote speaker.

He is the founder of Princeton Brain and Spine Care where he practices surgery focusing on trigeminal neuralgia and cervical spine surgery. McLaughlin is also a thought leader in performance enhancement and physician hospital relations.

Items Mentioned in the Show

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Pete Mockaitis
Mark, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Mark McLaughlin
My pleasure to be here.

Pete Mockaitis
Well, I’m excited to dig into your stuff. And, first, let’s hear, so you currently work as a neurosurgeon, but before that, you wrestled so well, you made the Hall of Fame. Tell us the story here.

Mark McLaughlin
Well, I’m from northern New Jersey and I took up wrestling as a young boy, had some very influential coaches along the way who helped me, gave me the tools to succeed. Wrestling kind of let me wet my whistle in terms of concentration and intensity, and as I got older and wanted to move onto medicine, I went on to become a doctor. And I picked neurosurgery because it’s the closest thing to wrestling that I could get after wrestling.

Pete Mockaitis
Well, that’s so intriguing. Please explain, what’s the crossover or similarities?

Mark McLaughlin
Well, it’s intense, it’s grueling, it’s extremely personal, there are high risks, and it just gave me the same pump and the same exhilaration that wrestling did, so I thought I got to go for it.

Pete Mockaitis
All right. Well, so then in the midst of operating in that, literally, operating in that capacity, you made some discoveries about how to deal with fear. Can you tell us the story of how that came about?

Mark McLaughlin
About 10 years ago, I got invited up to West Point to give some talks to the cadets, and so, I began to compile stories about patients and stressful events during surgeries or during my decision-making processes in taking care of these patients. And so, as I began to compile the stories, I’d start sharing with them things that I used to keep myself out of trouble and to save lives.

And so, those would be different techniques that I had in neurosurgery but I realized that they were real-life skills that you could use in the military or you could use in your personal life or your business life. So, I began sharing some of those things with the cadets, like the rules of neurosurgery, for one. So, rules of neurosurgery are things like never cut what you can’t see, always leave a drain, never worry about a patient alone, measure millimeters in miles. These are things that are drilled into your head during your residency, but you can apply them to anything in life.

Like, never cut what you can’t see is one of those things in neurosurgery that you never want to close your scissors unless you know exactly what’s between those two blades. But, similarly, that’s an allegory for life, isn’t it? You never want to make an important decision or make a move unless you know exactly what’s up in front of you. So, that’s how it all started.

Pete Mockaitis
Well, that’s intriguing. So, you say they keep you out of trouble in terms of these are just kind of best practices during the course of conducting a brain surgery. And then I want to know, kind of what the West Pointers wanted to know, what are you saying to yourself during the course of doing these surgeries?

Mark McLaughlin
So, those rules are ingrained in you, so you’re following steps through a surgery, but usually what I try and do is get into a mindset. So, before I start a surgery, I have a very specific routine, I call it my 5Ps. I take a pause, I think about that exact patient I’m operating on, I’ll say to myself, “This is a 42-year old accountant. He’s been suffering from severe sciatica for five weeks. He’s in excruciating pain. This is the most important day of his life. Let’s get him fixed up.”

Then I move onto my plan and that’ll be my exact step-by-step passage through the surgery mentally. Then I’ll put out a positive thought and that’s, “This is why you’re here today. This is what you trained your whole life for. You’re in the right spot. You’re ready to go.” And then, lastly, what I’ll do is I’ll say a prayer. And a prayer for me, one might say it doesn’t affect the outcome of a surgery, but it always affects me. It always calms me and it always helps me perform better.

Pete Mockaitis
Okay. Cool. So, that’s the process and so you’re working with that and that is getting the job done for you. So, then let’s zoom into the typical professional who’s listening here, they’ve got a different job. It might be less high-stakes in terms of its immediate consequences in the moment. If you screw up, most of our jobs, if I butcher this podcast, no one’s going to die. We’ll have 20,000 people mad that we destroyed that hour or 45 minutes of their life, that’s less than a full lifetime though if you multiply it out. But, anyway, regardless, the stakes are probably, for most of us, lower hour to hour. But what is at stake with regard to us when we are dealing with fear, when the mind is on fear, what to do?

Mark McLaughlin
That’s important. Everything is important in work and in life and in your relationships, and they are life and death in some respect, they’re your life, and so they’re important. And I would just say that fear is a universal experience that we all have. I mean, we’ve all experienced fear every since we started looking under our bed before we went to bed at night, right? And it’s something that we have to manage in our lives. Some people do it better than others, but we could all improve on it.

So, it’s important to understand that fear, it’s just an alarm bell going off in your mind. So, what I see it as, it’s almost Pavlovian. We’re moving along, things are going great, nothing unexpected happens, we’re calm, we’re homeostatic, or we’re even feeling confident or assured or secure. And then something unexpected comes to us and that’s the first inkling that we might have something different or something interfering with our goal in life. And so, that unexpected event can do some type of anticipated anxiety or stress. Or let’s say it’s something real, something dangerous jumps into your way, like an intruder in your house, then it’s real fear. That’s real terror.

But fear is not the solution to the situation, it’s only the alarm bell. Figuring out what to do about the alarm bell is what you need to focus on. And that’s what I talk about in my book, is, “How do we look at fear and unpack it into its structural components and literally map it out in our minds so that we can outthink, so that we can know what the problem is, and attack the problem?” And, immediately when we start doing that, our fear level goes down. It dials itself down a little bit.

Pete Mockaitis
Well, so that sounds cool and appealing. And so, can you maybe let us in on perhaps the why behind that a bit? Is it okay to be afraid and to experience the fear or is it counterproductive or harmful at some level?

Mark McLaughlin
No, having fear is a good thing. You never want to be free of fear. Imagine the stupid things we would do if we didn’t have fear. It’s absolutely essential, and for survival in our earlier stages of development in life on earth, I mean, we wouldn’t have survived without it. But the thing about it, as far as the brain goes, and neurophysiology and neuroanatomy is, is that it’s almost like there’s an operating system that’s been built on an operating system, that’s been built on an operating system, and all the earlier operating systems are still running in your brain.

So, the fight or flight response is still very real in your mind and in your brain and in your neuroanatomy, the circuitry. You have to be careful about that. That’s great when someone is stalking you in a dangerous confrontation. But it’s not helpful when somebody says something that might be insulting to you in a business meeting. So, you need to know where your neocortex is working and how your executive function can override that.

Pete Mockaitis
And so, if we are not overriding that and we just sort of allow our earlier lizard operating systems to run wild and do what they want to do, what could be the consequences?

Mark McLaughlin
Well, you’re going to blurt out something that you probably would regret or you’re going to act in a way that’s not becoming of a leader, and you’re not going to have the most optimal outcome. And that’s the goal. The goal is to perform at your very best, so you have to recognize this. So, for instance, like if I’m at a business meeting with my partners, and one of my partners says something that I get very irritated about, and I can see that he’s anxious and irritated, what I try and do, one of the things I try and do is just identify.

I’ll say, “Listen, I know you’re raising your voice, and I am too, and that means that this is important and we care about this and that’s a good thing. But that’s not going to help us solve the problem that we need to solve. So, let’s talk about what the specifics are. Let’s break this down and line up possible solutions. Let’s start thinking about it.” So, identifying that is very helpful in this process.

Pete Mockaitis
So, certainly, there’s some interpersonal consequences there that you might really damage the relationship if you scream or tell them exactly what you think in that moment. And then, I guess I’m curious, even internally, what does the research have to say about how we go about thinking, processing, problem-solving, creativity, decision-making, when we’ve got the fear OS at work?

Mark McLaughlin
There’s a lot of cross-chatter among the higher functions of the brain and the lower functions, and it’s really interesting how we can map out the neurophysiology and thought patterns of fear and see what it looks like on functional MRI scan. And there’s some good studies that show that meditative mindfulness practices can decrease some of that chatter, some of that crosstalk that we have that creates anxiety and stress in our minds. So, it really is an important practice to perform and I’m a big believer in meditation for part of controlling and managing fear.

Pete Mockaitis
And is crosstalk a bad thing? Is that like concerning when you’re seeing that on the FMRIs?

Mark McLaughlin
Yes, I mean, generally it is because it means you don’t have like a focused pathway. So, the brain, when we do things, it creates connections, neural networks. So, you have a neural network for riding bike, that’s why you can jump on a bike 20 years after you’ve jumped on a bike the last time and you can still ride a bike. That neural network is that pattern of firing is all set. But if you have patterns of firing that are disrupted or they’re not clean and clear, you’re going to not think properly, you’re not going to react the way you’d like to react in a situation when you need your best.

Pete Mockaitis
Okay. Well, so then let’s get into the particulars of how this is done. So, you say you can deconstruct and look at the patterns and structures of fear and go after them and effectively outthink it. So, how does this work in process and practice?

Mark McLaughlin
Well, I talk about a technique of using lateral thinking. So, lateral thinking is a concept where we try to dislocate the normal thought patterns that we have when we solve problems. So, normally, people think linearly and logically about how to solve a problem. A good example of lateral thinking is the King Solomon story. When the two mothers come to King Solomon and say, “Will you please…this is my child,” “This is my child,” and he says, “Okay, we’ll solve the problem. We’ll cut the baby in half, and you’ll each get half of the baby,” because he sort of knew that the real mother would say, “No, no, no, she can have the baby.” That’s how he knew who the real mother was.

It’s like thinking differently about things. So, I’ll give you an example in medicine. So, in medicine, you may have somebody that comes in and they’ve got a pretty straightforward problem, let’s say. Let’s say they have a headache and a stiff neck and a fever, and their roommate had meningitis two days ago, and you immediately jump to the conclusion, “Ah, they’ve got meningitis.” Okay, that’s one, that’s a logical step-wise progression. But a lateral thought process would be, “What are three other things that could be causing this that I haven’t thought of?” And that’s really important to do in medicine, and I think in business too.

So, we usually jump to the first solution but the first solution isn’t always necessarily the right solution or the best solution. So, if you can sort of train your mind to think of other solutions, and even if they don’t seem the best one right away, just get them on paper, talk about it with other people. You can sometimes come up with better solutions than you initially thought of. So, lateral thinking is another technique that I talk about, and it’s very important in medicine, but I think it can also help in business.

Pete Mockaitis
And so, that helps you in getting more ideas. Does it also help with the fear?

Mark McLaughlin
I think so because, again, fear comes when something is unknown. The more you know, in general, the less fear or stress or anxiety one has. So, in my opinion, that would be another way of just using your brain to sort of dial down the fear measure in your brain, definitely.

Pete Mockaitis
Okay. And then what are your pro tips in terms of staying calm in high-pressure situations? Maybe you’ve got some fear associated with entering them or maybe just the stakes are high, whether or not you’ve got butterflies in your stomach?

Mark McLaughlin
Right. The most important thing is really to be yourself. I always try and say, “Be yourself. Don’t be anybody, try to be anybody else.” I use a technique called narrating the room. So, when I’m flummoxed with something, I’ll start with, “Okay, I need to think this through, everybody.” And I’ll speak aloud, “All right. I was expecting to see this, but I don’t see this right now, so let’s take a step back. I’d made an incision over the frontal area, I’ve got down through the skull,” and I just, literally, will talk myself through exactly where I was and where I went.

And, it’s funny, because I had a chance to interview Sanjay Gupta for this book, and when I was telling him about this, he said, “Oh, yeah, I do that all the time. That’s I narrate the room. I narrate the room.” And so, that’s his process of talking things through. Even, again, acknowledging, “Okay, a little stressful here right now, everybody. I understand we’re missing…”

Let’s say, during a surgery we oftentimes have to count for the sponges. The sponges have to be exactly correct at every moment during the surgery, and sometimes the sponge count is off, and so that needs to be checked very carefully. And people are getting worked up about it, I’m like, “Okay, we’re going to find it. I just looked through the wound, I don’t see it there. Let’s look through all the collection, the papers that we have, the collection bags. We’ll get through it. It’s standard process.” So, just talking about it, I think, is a very important part of it and being one’s self. Those two techniques are helpful.

Pete Mockaitis
Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Mark McLaughlin
Well, it’s been interesting writing a book. It took me about four years to do this, and, gosh, it was such a huge effort, but I’m thrilled that it’s done. I feel like I’ve got a frame around a body of knowledge and I feel like being a neurosurgeon has helped me think about fear and stress in a different way. I have a lens on the world that other people don’t have, but I think the techniques to solve it are really transferable to anyone. In fact, I talk to my young wrestlers about it sometimes. I told them about sometimes when I feel overwhelmed and I feel like I’m in over my head, and I just step back and I say, “No, I’m not. Go to your basics. Just talk about it. Talk about your exact basics.” For wrestlers, that’s like risk control and control the tie-ups and things.

So, I say, “Whenever you feel like you’re out of your league, you’re wrestling somebody too good, go back to your basics. Risk control, control the tie-ups, focus on what you do, get back to your referee’s position.” And I think everybody feels it, and the better we cope with it, the better we’re going to perform.

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Pete Mockaitis
Well, now, could you share with us a favorite quote, something you find inspiring?

Mark McLaughlin
My favorite quote of all time is Julie Andrews’ “Some people regard discipline as a chore. For me, it’s an order which sets me free to fly.”

Pete Mockaitis
Thank you. And how about a favorite study, or experiment, or bit of research?

Mark McLaughlin
I talk about this in the book, the story of the invisible gorilla. When everybody’s focused on the task of counting basketballs and passing, and how they literally missed a gorilla 50% of the time that walks across the screen. I just think that’s such an interesting concept to understand that we all have blind spots. Everybody has blind spots. And when you know you have a blind spot, you’re less likely to miss something.

Pete Mockaitis
And how about a favorite book?
Mark McLaughlin
I love the “Traveler’s Gift.” That’s a book by Andy Andrews. It’s a story of a person that goes through time and meets a number of famous individuals: King Solomon, Abe Lincoln, Christopher Columbus, Anne Frank. And it’s just literally like getting a summation of their philosophy in a very short time. And it’s a book that I gave my father, and we shared a lot of discussions over that book, so I really love that.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Mark McLaughlin
I use an app called Ten Percent Happier which is a great meditation app. Dan Harris wrote a book called “10% Happier,” a guide to meditation for fidgety skeptics. And the only app I’ve ever purchased on my phone is Ten Percent Happier. It’s a beautiful compilation of guided meditations, and it works to help you sleep, to help you think more positively, and have more gratitude. I’m thrilled with it. I’ve been using it for over a year, and I highly recommend it.

Pete Mockaitis
And how about a favorite habit? Sounds that might be it, or maybe you’ve got another one.

Mark McLaughlin
My morning habit is very important to me. I do three things. And that’s I meditate, I file. I have an old-fashioned David Allen filing system with 31 files for the days of the month, and then 12 files for the months, and the one extra fie which I call my someday maybe. So, I file, I look at my file for that day. And then, lastly, I’m a Franklin Planner guy. I use a paper book because I can’t see the month and the week as well as I can on my phone so I work on my Franklin Planner, and I plan my day out. I call it my triple threat. My triple threat is if I do those three things, five to six times a week, I’m going to really do a lot of good work.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks as you’re sharing your wisdom here?

Mark McLaughlin
One of the moms and friends of mine in our wrestling club, she has a great quote which I love too, and that is, “Gentle pressure applied relentlessly.” I’ve always loved that. “Gentle pressure applied relentlessly,” and I think that’s truly how you get better. That’s how I’ve worked on myself and over the years, and that’s what works.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Mark McLaughlin
My website MarkMcLaughlinMD.com has a number of videos, talks about the book, and I have a blog that talks about a number of these topics.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Mark McLaughlin
I would say just be present, be yourself, and keep getting a little bit better every day. Gentle pressure applied relentlessly.

Pete Mockaitis
All right. Mark, this has been fun. Thanks, and good luck in your adventures.

Mark McLaughlin
Thank you. It was a pleasure, Peter.

547: Finding Greater Success and Fulfillment with an Infinite Mindset with Simon Sinek

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Simon Sinek says: "There's no such thing as winning or losing in the infitine game, there's only ahead and behind."

Simon Sinek discusses the crucial pivot in thinking that professionals need to thrive in their careers.

You’ll Learn:

  1. What most professionals get wrong about work
  2. The five key practices for thriving in an infinite game
  3. How to keep your confidence during setbacks

About Simon:

Simon is an unshakable optimist who believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

Resources mentioned in the show:

Thank you Sponsors!

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Pete Mockaitis
Simon, thanks for joining us here on the How to be Awesome at Your Job podcast.

Simon Sinek
Thanks for having me.

Pete Mockaitis
Well, I’m so excited to dig into so much of your wisdom. You’re known a lot for talking about your why and starting with why. So, just some folks can orient to you, if they’re not as familiar, can you share what’s your why?

Simon Sinek
To inspire people to do the things that inspire them so each of us can change our world for the better.

Pete Mockaitis
All right. Well, I’m all about that, so we got a good fit here. And so, I also want to talk about your latest book. It’s been a couple months, but still new, The Infinite Game. Can you share, what’s the big idea here?

Simon Sinek
So, in the mid-1980s, a philosopher by the name of James Carse theorized that if you had at least one competitor, a game exists, and there are two types of games: finite games and infinite games. A finite game is defined as known players, fixed rules, and an agreed upon objective – baseball, football – there’s always a beginning, middle, and end. And if there’s a winner, there has to be a loser.

Then there are infinite games. Infinite games are defined as known and unknown players, the rules are changeable, and the objective is to perpetuate the game. This means new players can join in at any time, it means we can play however we want, but there is no finish line so there’s no such thing as winning or losing.

And if you think about it, we are players in infinite games every day of our lives. There’s no such thing as winning in your career, no one’s declared the winner of careers. There’s no such thing as winning business or winning global politics. And, yet, when we listen to so many of our leaders, they talk about being number one, being the best, and beating their competition. Based on what? Based on what agreed upon objectives? Based upon what agreed upon timeframes? There’s no such thing. There’s no finish line.

And the problem is when we play in an infinite game with a finite mindset, in other words we play to win or be number one in a game that has no finish line, there’s some predictable and consistent outcomes: the decline of trust, the decline of cooperation, and the decline of innovation.

Pete Mockaitis
Well, let’s dig into a lot of that. So, in the infinite game, the goal is to continue playing, so I guess then the infinite game would need to be fun or worthwhile, just kind of basically if that’s something worth perpetuating.

Simon Sinek
It has to be worthwhile. I think that’s a good way of putting it. Yeah, it has to exist and that’s something bigger than each of us so that we want to contribute something that will outlive us. We also play for the good of the game. And you can see this in business all the time. Finite-minded companies, if they have anything that works, any system that works, they hoard it like it’s a trade secret because they don’t want anyone else to know about it because it should only benefit them.

Some of the more infinite-minded companies, companies like Costco or The Container Store, if they figure out different systems and better ways of doing anything, they talk about it. They talk about it out loud. They share their systems so that other companies may benefit. In other words, it’s for the good of the game.

Pete Mockaitis
Boy, I love that. When I was consulting with the Bridgespan Group, that was a paradigm shift for me, doing for-profit consulting then nonprofit consulting, it’s like, “Oh, wait. We want the insights we come up with to be known by everyone in the social sector so that more people can do the good thing to bring about benefits for everyone.” So, it was night and day from, “Ooh, we got some competitive insight. Don’t share that because we need to keep our edge.” But your point is some for-profit entities are doing that. What’s their thinking?

Simon Sinek
Oh, the infinite-minded companies are trying to protect capitalism and advance capitalism and take care of the economy, and they want other companies to do well because they want other companies to protect and look after their employees. It’s not just a short-term finite game where maybe we win and everybody else loses. There’s no losers in this game. There’s no winners in this game. That’s the point. There’s no such thing because the game has no agreed upon metrics, timeframes, or objectives. So, we play to advance our cause and, of course, we want to build healthier, stronger companies, but two companies can do well at the same time because it’s not a winner-take-all model.

Pete Mockaitis
Yeah, understood. Okay. So, well, then you mentioned that there are some particular outcomes associated with trust, cooperation, and innovation when you’re working things in an infinite-game mindset, you get more of those good things than when you have a finite mindset, you have less of it. Can you give us a couple powerful examples of folks who were reaping those really cool benefits, kind of what they did, and the results they saw versus those who were not because they were thinking about things too finitely and suffering the consequences?

Simon Sinek
Well, if you take trusting teams, one of the things that infinite-minded organizations do is they strive to build trusting teams. And every single one of us knows what it’s like to be in a trusting team. It means that we can raise our hands and say that we made a mistake, or that we don’t fully understand the job that we’ve been given and we need more training, or that we need help, without any fear of humiliation or retribution. We don’t fear that we’ll be in some shortlist at the end of the year, but rather we say these things with confidence, that our boss or our colleagues will rush in to support us and help us.

Unfortunately, too many of us know what it feels like not to be in a trusting team, where admitting a mistake could get you in trouble or get you fired, where if maybe you don’t know something, it would be a sign of weakness, it will restrict your ability to get promoted or, worse, get laid off at the end of the year, and so we keep these things for ourselves. We never, never say these things out loud and, eventually, mistakes compound, and people who don’t know what they’re doing, things start to break and, in the extreme, it can collapse or end up in scandal.

And so, what you find is that those infinite-minded companies, they believe desperately in building trusting teams, and so the people who benefit are the ones who love working there. And you look at the best companies to work for, WD-40, The Container Store. You talk to people who work there, they love working there. They love their jobs, and it doesn’t matter if their product isn’t glamorous. Well, WD-40 makes lubricants, so basically a one-product company. How can you love working in a company that makes lubricant? Well, the people do, not because of the product, but because of the company, because of their colleagues, because of the leadership, because they have an infinite mindset.

Pete Mockaitis
And so, you said the word scandal, and that’s triggering for me. I stalked all the reviews of your book before this interview, and someone said, “You did the best job of actually describing what went down with the Wells Fargo fake accounts than anybody, and I work there.” So, can you kind of draw that connection there between the story of that scandal and how finite thinking is part of the key cause there?

Simon Sinek
Sure. I mean, many of us know what happened to Wells Fargo, about 5,000 employers were held responsible for opening 3.5 million fake bank accounts, and they did so because the pressure on them to meet their sales goals was so extreme that you could get fired if you didn’t play by the rules and you could get big bonuses if you did, that it led something called ethical fading where good people started to do things that were highly unethical believing that they were well under their own ethical frameworks and they were rationalized, “I got to put food on the table. This is what my boss wants. Everybody is doing it.”

And the amazing thing was they fired 5,000 people for doing it, but they didn’t hold the senior people accountable at all. The CEO eventually lost his job not because the company decided to fire him, but because of public pressure, because of Congressional pressure, and still walked away with multi, multi, tens of millions of dollars in pay. I mean, these are backward systems. These are backward systems. At the end of the day, they created a culture that was more obsessed with making money than doing the right thing. So, guess what happened? Everybody works to make money in the short term and it came at the great expense of knowing our ethical standards, but at the end of the day, it actually hurt the company more than all the money they were making. This is the irony of the finite game. The benefits actually only benefit you in the short term.

Pete Mockaitis
Okay. Well, thank you, well-said and well-illustrated. So, then let’s maybe zoom into the realm of an individual professional, and you say that the mindset and thinking can really vary day by day, it’s like you’re not 100% infinite mindset or 100% finite mindset, but it’s, in a way, a choice that you make with how you choose to put your thoughts day after day. So, can you maybe give us some examples of typical maybe mental reactions or self-talk, and what sort of finite-thinking self-talk versus infinite-thinking self-talk sounds like?

Simon Sinek
these are not either/or, it’s both. maintaining an infinite mindset is not the rejection of finite, it’s the context within in which the finite exists. So, the problem is we all use sports analogies. We treat business or careers and politics like it’s a finite game, like there’s a finish line. We talk about winning at the end except there is no winning. We just keep going and going and going. We need to change the mindset to think more of it like a lifestyle.

Think of it more like an exercise. There’s nothing wrong with having a finite goal if you want to do exercise. You want to lose X amount of weight by X date, that’s fantastic. Goals are motivating, they’re easy to measure, we feel good when we make progress, and if we hit the goal, we feel amazing. The problem is if we hit the goal, we have to keep exercising for the rest of our lives. We can’t stop. It’s a context. Again, there’s a broader context.

But, at the same time, if we miss our goal, nothing happens. Nothing happens. And we might make the goal a month or two later, but the most important thing is we’re way healthier now than we were before we started working out, and we just keep at it. So, the goals are motivating, finite is good, but we have to remember that if we miss some of these goals, literally nothing happens and we may be better off simply because we tried. So, that’s a better way to think about approaching anything in the infinite game. Think of it more like a lifestyle rather than a game.

Pete Mockaitis
Boy, that is quite a turn-of-a-phrase, literally nothing happens. I think that could bring a lot of peace to me.

Simon Sinek
You want to lose 10 pounds in five months, and if you lose 8 pounds, you know what happens? I mean, you set the arbitrary goal and you set the arbitrary date. It’s the same in business. We set the arbitrary goals and we set the arbitrary dates, and we create incentive structures to drive people to hit a number on a certain date, but the reality is nothing happens if we miss those numbers. Nothing.

Pete Mockaitis
Ooh, boy, that is getting my wheels turning. I mean, in a way it’s like, “Well, hey, what happened,” past tense, “is you lost 8 pounds instead of 10.” But in terms of, like, you’re not dead, you’re still…

Simon Sinek
People, organization, won’t collapse, you know.

Pete Mockaitis
Yeah, I’m with you. Well, that’s fun. That’s fun to chew on a bit. Okay. So, that’s the view in terms of so you mentioned sometimes that you can think about things not so much in terms of “I’ve won” or “I’ve lost,” but maybe “I’m ahead” or “I’m behind.” Can you talk about some of that language?

Simon Sinek
That’s 100% correct. There’s no such thing as winning or losing in the infinite game, there’s only ahead and behind. So, I’ll give you a great example. My nephew is eight years old, super competitive little kid, and does not like to lose, gets very, very angry when he loses. He played a football game and his team lost. And because my poor sister is subjected to all of my ideas as I’m writing them, she knew about this idea of being ahead or behind rather than winning or losing.

So, my nephew was very upset, and my sister didn’t dispense the standard parenting advice, “It doesn’t matter who wins or loses. What matters is how you played the game.” That’s usually what we tell our kids. My sister said, “It’s okay. Today, you had a behind day. On another day, you’ll have an ahead day.” And she asked him, she said, “What do you want to do?” He said, “I want to be a professional football player.” And she said, “Okay. Well, there’s going to be a lot of ahead days and a lot of behind days, and you want to work hard to have more ahead days, but you’re going to have behind days.” So, he didn’t think of these things as final. He started to learn that it’s a journey.

And so, he lost another game recently, and my sister asked him, “How did today go?” And he said, “I had a behind day.” And so, he’s learning that the short-term wins and losses we have in our lives, they’re just part of the journey. They’re not final. And I thought that was such a healthy way of looking at the world.

Pete Mockaitis
That is handy and it’s a nice little nudge that ahead or behind is relative to a bigger scale in terms of, “It’s not over. Here’s one snapshot in time and we’re going to have another one the next day, and we’ll see how that one looks.”

Simon Sinek
Exactly. And, remember, there are still finite games. You can still go out to play baseball, you can still go bowling. But we have to ask ourselves what we’re there to play to do as well. It’s okay to be competitive but we just have to remember the larger context.

Pete Mockaitis
Okay. And so then, when it comes to leading an infinite game, you’ve spelled out five key ingredients that have got to be there. Can you give us a bit of a walkthrough of those?

Simon Sinek
Sure. The first one is you got to have a just cause. You have to believe in a vision that’s bigger than yourself, something you want to work to advance, an idealized thing in the world. The founding fathers in the United States imagined an idealized future, a world in which all men are created equal, endowed with inalienable rights, which is life, liberty and the pursuit of happiness. And America will never get there. We will never get to the point where all people are equal but we will die trying. And that’s the point, to commit our lives to advancing towards the cause, and some of the finite victories we have rule us towards that ideal.

And when we have a sense of just cause, when we have a sense that our work, and the energy we invest, is contributing to something bigger, it’s what gives our lives and our work meaning. So many people work simply for short-term numbers and after a bunch of years and a bunch of bonuses, you start asking yourself, “What’s this all for?” We need to have a just cause. We need to have a clear idealized vision for the future that we can help build.

We also need to build trusting teams, I talked about that one already, and we need to change our mindset away from seeing the other players as competitors, because competitors are people you want to beat, but rather to see them as worthy rivals. Some others players, whether individuals or other companies, do things better than we do. Well, we can learn about them. Instead of getting angry or insecure, we need to look at ourselves and say, “Where can we improve?”

We’ve all had the experience at work where someone we work with gets a promotion and we got angry. Think about that for a second. We got angry at someone else’s good fortune. Well, that’s because their strengths are revealing some sort of weakness in us. And instead of getting angrier and competitive with them, we can look at ourselves and say, “Where can I improve? What nerve are they touching?” That’s really important in the infinite game.

And then the ability to completely change the strategic course to advance that cause, and, most importantly, the courage to do all these things. Because the pressures on us from almost every direction are overwhelmingly finite. The incentive structures in companies are usually finite-driven, the pressures we get put on by our parents or our guidance counselors are always pushing us to be the best, to be number one, but there’s no such thing really. Nobody wins education. And so, we have to have the courage to build and maintain this at the onset. It’s very hard.

Pete Mockaitis
Okay. Boy, there’s a lot here. Can you share with us what have you found, as you researched and worked with folks, are some of just really top do’s and don’ts, best practices and worst practices, associated with each of these things that professionals should start doing or stop doing right away to bring them about?

Simon Sinek
Well, as I said, the easiest one to do is stop seeing the people we work with as competitors, like age-old competition is unhealthy, but internal rivalries are very healthy. You don’t have to like the people, you don’t have to agree with them, but we do have to respect people who are better at things than we are, and we can learn about ourselves and we can learn from them. That, I think, is the easiest one and one of the best things we can do. And also just appreciate that there are these different types of people, that not everything fits the same rule, not everything is about winning or losing when there’s no finish line. So, just to appreciate the fact that the way we think the world works is actually not the way the world works.

Pete Mockaitis
Understood. Okay. And let’s talk about existential flexibility a bit. I think that one might be harder to conceptually grasp. Can you expand on that a smidge?

Simon Sinek
So, existential flexibility is a capacity to make a profound strategic shift in order to advance a just cause. This is not the daily flexibility that’s required but rather the profound strategic shift. My favorite example happened to Apple. Steve Jobs and Steve Wozniak, the founders of Apple, they had a just cause. They want to empower individuals to stand up to Big Brother, they were revolutionaries. And so, this is the reason they found appeal in the personal computer. It was always a tool that could empower individuals to do just that. They imagined a world where one day an individual could actually compete with corporations.

Apple had already had success with the Apple I and the Apple II, those were already in big companies, Steve Jobs is already, then, a CEO, and they go off, Jobs and a few of his senior executives, go off for tour a of Xerox PARC, this was Xerox’s internal R&D department. And Xerox showed them something they invented called the graphic user interface which allowed computer users to use the computer by clicking a mouse and moving a cursor to work the computer rather than having to learn code. This was a profound innovation. Jobs saw this as way more powerful to help individuals learn and take advantage of computer technology.

He left that tour and said to his senior executives, “We have to invest in this graphic user interface thing.” One of those executives, the voice of reason, said, “Steve, we can’t. We’ve already invested millions of dollars and countless man hours in a completely different strategic direction. If we walk away from that, we’ll blow up our own company,” to which Jobs actually said, “Better we should blow it up than someone else.”

That decision led to the Macintosh, a computer operating system so profound that it really changed the way computers exist in our lives today. The entire software of Windows is designed to act like a Macintosh. The reason that computers are a household appliance and on every single desk was because of Jobs’ willingness to make this existential flex, to walk away from the money they invested and the time they invested because he found a better way to advance his cause.

Pete Mockaitis
Okay. So, existential, I’m hearing you there. It’s like we’re saying the very stuff that you have held, like, practically as sacred, as core to who we are, what we’re about, and what we fundamentally do, it’s like, “Well, we can be flexible with that and go in a totally different way.”

Simon Sinek
Exactly. And what a lot of companies do in the face of cultural change, or technological change, or political change, is, because they fear having to completely change the way they view things, they double-down. We’ve seen this happen over and over again. Why is it that Netflix invented itself and not the television and movies? Why is it that iTunes was invented by a computer company and not the music industry? How is it that Amazon invented itself and the e-reader and not the publishing industry? It’s because they were so short-sighted and so preoccupied with maintaining their finite game that they literally missed the opportunity to advance any kind of cause because of the technological change that they were facing. Now, they’re all playing defense.

Pete Mockaitis
Okay. That’s good. That’s good. Well, so let’s see, I’ve got a couple other things I want to touch on beyond the infinite game. Tell me, any kind of critical things you want to make sure that we get out there so that this part of the conversation feels complete?

Simon Sinek
No.

Pete Mockaitis
Okay. All right. That feels good. So, a friend of mine told me that I must ask you, because I first saw you do this spiel on Tom Bilyeu’s show Impact Theory about millennials, I don’t know if that was the first or just sort of what seem to go viral in my feeds but it was quite thought-provoking so we’ll definitely link to that. And so, I had a friend who said, “You have to ask Simon, ‘Do you have any key solutions for folks who are trying to facilitate the development of emotional maturity in millennials?’” So, you got solutions, tips, tricks, tactics? Lay them on us.

Simon Sinek
Well, number one, have empathy. Every single generation is formed by the experiences they had when they came of age. If you have grandparents who lived through the Great Depression or the Second World War, very many of them are a miser, they’re frugal. There’s nothing wrong with them because they lived through the Depression or the War.

Well, every generation is the same way, and the millennial generation was the first generation to come of age where cellphones and social media were ubiquitous because that’s their worldview. They also came of age in a time where mass layoffs at companies had become completely embraced and normalized. When you talk about getting a gold watch after devoting your entire career to one company, there’s an entire generation that has no idea what I’m talking about when I talk about the gold watch.

And so, when we complain that they have no loyalty, we have to consider how they grew up. They grew up in a world where they watched their parents getting laid off because of nothing that their parents did. The company happened to miss its arbitrary projections at the end of a year. And so they’re cynical. They don’t trust companies because companies have never shown them loyalty. So, we have to have empathy, that’s number one.

And, number two, we have to teach people the skill they’re missing, and that goes to the leaders as well. Do leaders that are overseeing millennials, do they even have the ability to listen? Are we teaching people listening skills? Are we teaching people how to give and receive feedback? Are we teaching people how to come to terms with their own limiting narratives? Are we teaching them about effective confrontation? These are the basics of leadership. If we don’t teach the basics of leadership, we don’t get leaders, we get managers. So, I think we need to teach leaders how to lead, and we need to help all generations to learn these skill sets

Pete Mockaitis
Okay. Well, so that’s handy. And then I also want to get your view, when it comes to this why stuff, you’ve been playing that game for a while. So, I’d love to hear, have you noticed any patterns or insights in terms of, “Boy, it really seems that when folks engage in these questions of reflection, or these processes of introspection, it really seems to be delivering insights with a high probability and reliability”? So, what’s the latest greatest in how to come up with your why effectively?

Simon Sinek
Well, first, we have to ask for help. None of us is objective about our own lives and our own careers. We need somebody who has an impartial outside point of view. But there’s a fun way to do it that gets you in the ballpark. I call it the friend’s test. Basically, what you do is you go find a friend you love, someone whom you can call at 3:00 o’clock in the morning and you know they would take your call, and vice versa, you would take theirs. Don’t do this with a spouse, don’t do this with a sibling, don’t do this with a parent. Those relationships are too close. Do it with a close friend and ask them the simple question, “Why are we friends?” And they’re going to look at you like you’re crazy they’ll say things to you like, “I don’t know. Why are you asking me this?”

And so, you have to keep peppering them, but you should, ironically, stop asking why because it’s an emotional question, and you switch to, “What?” which is a rational question, “What is it about me that I know you would be there for me no matter what?” And they’ll start describing you, “I don’t know. You’re funny. I can trust you. You’re loyal,” and you have to play devil’s advocate, you kind of help them, you kind of let everybody else help them. You have to go through the process. You say things like, “Well, that’s the definition of a friend. That’s generic. What is it specifically about me that I know you’re there for me no matter what?”

And, again, they’re going to go through this process, it might be multiple times, it might be torture, but at some point they’re going to give up and they’re going to start describing themselves not you, and you’re going to get goosebumps, you’re going to have some sort of emotional reaction, you’re going to well up. My friend said to me, “Simon, I don’t even need to talk to you. I can just sit in a room with you and I feel inspired,” and I got goosebumps. In other words, what they’re finally able to articulate is the value you have in their lives, and that value you have in their lives is your why, the thing you give to the world, the reason people want you in their lives.

And, by the way, if you do it with multiple friends, they’ll tell you the same thing. If not the exact same words, they’ll tell you very, very similar words. It’s kind of amazing.

Pete Mockaitis
That is awesome and sounds like fun. I’m looking forward to doing exactly that. Well, Simon, tell me, anything you want to make sure to mention before we shift gears and hear about some of your favorite things?

Simon Sinek
No.

Pete Mockaitis
All right. Well, can you share with us a favorite quote, something you find inspiring?

Simon Sinek
There is a great quote by Henry Ford that I love, that goes, “If you think you can, or if you think you can’t, you’re right.”

Pete Mockaitis
Well, that’s good. And how about a favorite study or experiment or bit of research?

Simon Sinek
I think the Whitehall Studies are pretty amazing, that I wrote about in Leaders Eat Last, where, basically, we believe that people who go higher up in a company, the more stress you have because you have more responsibilities, etc. And what the Whitehall Studies revealed is actually the stress levels go down as you get more senior, and stress levels are actually the highest on the front lines because the more control and discretion you have, the higher you go up, it actually reduces stress. When you move control away from people, or you don’t give them discretion, it actually increases stress to a very, very high degree. So, one of the best ways to keep people healthy, you give them choices on how to do their jobs.

Pete Mockaitis
And how about a favorite book?

Simon Sinek
Well, Finite and Infinite Games is pretty amazing by James Carse, and, also, I’m a big fan of Man’s Search for Meaning by Viktor Frankl.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Simon Sinek
Maintain friendships. Look after your friends. Look after the people you work with because when stress is high and the chips are down, you get many people in your corner who rush to your aid without being asked. So, the way that that happens is you’ve got to be a good friend to other people too.

Pete Mockaitis
And how about a favorite nugget, something you share that really seems to connect and resonate, and they quote it back to you often?

Simon Sinek
I think the quote that people say back to me most often is when I said, “Working hard for something you don’t believe in is called stress. Working hard for something you love is called passion.” And I think when you think passion as an input. It’s not. It’s an output. People say, “I only hire passionate people.” The problem is passion is not an input. We’re all passionate for something but we’re not passionate for the same thing. Passion can be amplified if we’re working for something that we believe is bigger than ourselves. So, I think that’s a big one.

Pete Mockaitis
And if folks want to learn more or get in touch with your organization, with what you’re up to, where would you point them?

Simon Sinek
So, we’re in all the usual places, SimonSinek.com, and LinkedIn, and Twitter, and Instagram, and Facebook. Not TikTok. We don’t do TikTok channels.

Pete Mockaitis
And do you have a final challenge or call to action for folks who are looking to be awesome at their jobs?

Simon Sinek
Be the leader you wish you had. So many people complain that they work in companies that have bad leadership and that their bosses or their boss’ boss doesn’t get it. Well, we don’t have to quit, we don’t have to complain, and we can be the leaders we wish we had. We can show up every day and work hard to ensure that the people we work with, including our own boss, feel inspired when they come to work in the morning

Pete Mockaitis
Simon, thank you. This has been a joy and keep up the great work.

Simon Sinek
Thanks very much and thanks for giving me a place to help share my ideas.