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KF #29. Demonstrates Self-Awareness Archives - How to be Awesome at Your Job

1122: How to Find the Work You’re Wired to Do with William Vanderbloemen

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William Vanderbloemen discusses how professionals can find both success and satisfaction in their careers.

You’ll Learn

  1. The one habit that puts you ahead of 90% of people
  2. How to learn what you don’t know about yourself
  3. The one skill to work on—regardless of your job

About William 

William Vanderbloemen has been leading the Vanderbloemen Search Group for 15 years, where they are regularly retained to identify the best talent for teams, manage succession planning, and consult on all issues regarding teams. This year, Vanderbloemen will complete their 3,000th executive search.  

Prior to founding Vanderbloemen Search Group, William studied executive search under a mentor with 25+ years of executive search at the highest level. His learning taught him the very best corporate practices, including the search strategies used by the internationally known firm Russell Reynolds. Prior to that, William served as a Senior Pastor at one of the largest Presbyterian Churches in the United States.

Resources Mentioned

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William Vanderbloemen Interview Transcript

Pete Mockaitis
William, welcome!

William Vanderbloemen
Thanks so much, Pete. Appreciate you having me here.

Pete Mockaitis
Well, I’m excited to talk about some of your wisdom. Your book, “Work How You Are Wired,” great title, great messages. I want to kick it off right at the beginning, I’m intrigued, we’ve got right off the bat, chapter one titled, “Almost Everyone Hates Their Job.” What a bummer! Can you tell us, what’s the underlying research data for this assertion?

William Vanderbloemen
If you do a pretty thorough search, and we did, of reputable surveys, of really honest looks at happiness and engagement in the workplace, the resounding conclusion is most Americans hate their job.

And it’s probably also true globally, but most Americans hate their job. Not we’re mildly dissatisfied or we’re a little bit unengaged or when is hump day or that sort of thing. They really don’t like their jobs. And life is just too short to spend the majority of your waking hours doing something you hate.

And to add onto that, most Americans hate their job, most managers say their team is just okay. Now that’s a really messed up world, where you’ve got people that hate doing what they do and managers thinking on your best day you’re okay. Is it possible to find work that you enjoy and are good at?

That’s like the alchemy we were trying to study from an empirical, data-driven method to figure out, “Who is happy at their work and good at it? And how do we distill that into a pathway for readers to be able to find work they’re happy with?”

We wrote a book on how to behave at work and get promoted. It did wildly well. It’s called, Be The Unicorn. It’s like, “Wow, if I just do all this, I’ll get promoted,” and it works. However, if you’re getting promoted within a workplace that you don’t enjoy, that’s really not the whole ball game, you know, “What does it profit a man if they gain the whole world, but lose their soul?”

Pete Mockaitis
Yes. Okay. Well, so now I’m intrigued by the almost part. So I know that we’ve heard about the Gallup Engagement Study many a time on the podcast. It’s a favorite research piece to cite. So with that and other sources, are we looking, William, at 2%, 6%? How many people are digging their job and flourishing in it?

William Vanderbloemen

Yeah, not many. Not many that I can find. If you look at who’s disengaged, you’re going to find a widespread of this percent, that percent, but the majority is more than half. Some will go as high as three-fourths. So I guess you could deduce that less than half of people are really enjoying their job. And then you get to, “And are they any good at it?” It’s pretty small.

I run an executive search firm, which means companies hire us to find their best talent. And we’ve been doing it a long time. We would do a pretty high volume of that, so we have lots of data at our fingertips. And we went and found the people that are the absolute best at their job and happy with it, that we know, and I mean, like 30,000 of them.

And we tried to draw some common denominators about, “What work did they choose based on what kind of personality they have? And is there a way to distill that so that somebody reading could pick up a book like that, and say, ‘I need to find work that’s going to be fulfilling and make me feel good and that I’ll be good at’?” Because it doesn’t have to be that way.

And, thank goodness, we’re no longer in a day where you get one job out of high school, you stay with the company 55 years, you get some form of watch at the end, and, “Yay! Yay!” No, there’s a lot of career mobility. If you’re not happy, it doesn’t have to stay that way.

Pete Mockaitis
Okay. Understood. Well, could you give us perhaps the overview mindset shift or perspective that we should take on as we’re exploring these kinds of questions?

William Vanderbloemen
Yeah, you need to get to know yourself. That’s it. Get to know yourself. Get to know what you’re good at and what you’re not. Get to know what you like, what you don’t. Get to know what gives you energy, what doesn’t. Know yourself. And that sounds so simple, but to go way back in the wayback machine, I don’t use my philosophy degree for a lot, but Socrates, maybe the founder of Western thought, his top teaching was, “Know thyself.”

And when we studied the 30,000, we called them unicorns because they just stand out in the crowd. They’re this kind of people. Pete, you ever get in an elevator and ride for 30 seconds with somebody on the elevator, and by the end of elevator ride, you’re like, “I want to know more about them. I want to sign up for their email list. I want to be a part of their…”?

Or, you run into them at a cocktail party, there’s something different about their countenance, right, and you want to engage. Those are what we call unicorns, and it bleeds over into work. They behave a certain way. They choose a certain type of work based on their knowledge of themselves. And what we found, when we studied these unicorns, is they have about 12 habits they follow that are not hard to follow, but very few people follow them. And one of them is the practice of self-awareness.

Now, this is a little long, so stay with me just for a minute. But we surveyed the 30,000 unicorns we had, and we said, “Force-rank these 12 habits, what are you really good at and what are you not?” And the “What are you really good at?” was different all across the board because some people like speed, some people like studying methodically, people are wired differently.

But the one common denominator, when they’re force-ranked what they’re good at, the unicorns, the best of the best said that their worst habit of the 12 is self-awareness. Like, across the board, they’re all like, “I got to work on that.” Now, hold that thought.

We also surveyed a quarter million people, just Gen pop, you and me, everybody out there. And when it came to self-awareness, the average people, like me, 93% of us said we were above average in self-awareness.

Pete Mockaitis
Ninety-three percent?

William Vanderbloemen
Now I’m not a math major, but there’s not a group on the planet where 93% is above average. Average is 50% and half’s above and half’s below.

Pete Mockaitis
It’s like Lake Wobegon going on over here.

William Vanderbloemen
Right, people think they’re exactly, exactly. That’s exactly what it is. And the best way I can describe it is, do you remember the first time you heard your voice recorded?

Pete Mockaitis
Oh, yeah.

William Vanderbloemen
Oh, it was terrible for me. I don’t know, how was it for you?

Pete Mockaitis
Yeah, well, it was not pleasant. It was a voicemail situation, and that’s a whole other thing.

William Vanderbloemen
Oh, and you heard, and you’re like, “That’s not me.”

Pete Mockaitis
It was disappointing, like, “Oh, really?”

William Vanderbloemen
Yeah, I mean, I was like, “Who’s this guy talking, and why is his voice so bad?” And it was me. It’s that disconnect. People are not willing to take objective, hard looks in the mirror and see what they’re good at. If you really want to find work that you’re wired to do, you need to spend some time getting to know yourself on a, “How am I wired?” basis.

And the good news is we’re living in an age where you can find that stuff out quicker than ever, whether you use an Enneagram, or a DISC inventory, or Myers-Briggs, or what have you. You can figure out how you’re wired easier than any generation in human history. And if you’ll start there, get to know yourself, “What do you enjoy? What are you good at? What drains energy from you?” if you start to get to know yourself, you’ll be able to find work that you’re wired to do.

In the book, we took the 12 habits that unicorns practice, which is in the Be the Unicorn book, and we said, “This sounds like 12 lanes of work.” And, sure enough, it is. So, like, one of the habits is speed, “Do you get back to people quickly? Do you do it intentionally? Are you driven to go faster and faster?”

There are types of work that are really good at that – sales, marketing, executive assistant. That is speed driven. Neurosurgery is not, right? So you can have good, talented, smart people with different wirings that don’t need to be in certain kinds of jobs.

I sat with a friend of mine who actually is a neurosurgeon, and we met years and years ago. It was the first time I’d met with him. We went to a nice restaurant he picked for lunch. And let’s just call him Pete to save the identity, okay?

So, Pete sits down next to me, and the table gets set. I looked at my watch, he spent three solid minutes, arranging his forks and knives and silver just perfectly. And I just kept watching and watching. And, finally, he looked up and saw me watching him, and he kind of smiled, and I said, “Pete, have you ever considered studying OCD?”

And he kind of laughed and he looked at me, and he said, “William, here’s the thing. You want your neurosurgeon to be OCD.” And I was like, “You’re right.” So he understands himself. He’s in a field of work that requires that. He’s in one of those 12 lanes.

And the book is basically a 101 guide to saying, “How do I figure out myself enough to know which of these 12 lanes I’m most naturally wired for? And what are the jobs that really show up in those 12 lanes?”

Pete Mockaitis
Well, William, to rewind a smidge, that notion of self-awareness, it’s fascinating. We had Dr. Tasha Eurich on the show, and that’s one of her big pieces, is you’re not as self-aware as you think. And that is the case for, I guess, 93% of those folks there.

And it’s intriguing that the unicorns think their self-awareness is worst. The rest think their self-awareness is great. And so, it kind of speaks to that notion of the true master recognizes that there is much more to learn in a given domain. And it is the sort of amateur or intermediate who thinks, “Oh, yeah, I got all that figured out.”

So, I’m intrigued about that very notion, is that sort of, I’m sure there’s a riddle or a quotable gem about this notion that, “If you think you’ve got it all figured out, you sure don’t. And it pays to have some humility and dig deeper into gaining a greater mastery of that thing.”

William Vanderbloemen
And if you’ll just commit just a little bit of time to it, learning a little bit about yourself, you’ll be ahead of 90% of everybody. It doesn’t take a lot of work.  That’s the good news about these statistics. Just learn a little. It’s like I’m a level two sommelier. And level one, I thought I knew something. Level two, it’s like, I don’t know anything.

But by just getting to level two, where I don’t know anything, if I’m at a dinner party, I know way more than most everybody around the table. It’s the same with self-awareness. We’re so bad at it. If you’ll just get a little bit better, you’ll have a competitive advantage in all of your human relationships and definitely in finding work that you’re wired to do.

Pete Mockaitis
Well, so let’s talk about the self-awareness notion in terms of what does good self-awareness look like such that we might have a wake up call, and be like, “Oh, wow, William, I guess I’m not self-aware at all now that you mentioned it”?

William Vanderbloemen
Well, how about we do a little, here’s a fun little exercise. Nearly everyone, I think, listening has probably interviewed for a job where one of the questions is probably the one out of the gate is, “So tell me about yourself.”

It’s a pretty paralyzing question, “Okay, I came home from the hospital. I was born on a Saturday. I came home from the hospital on a Tuesday, I didn’t walk till I was…” I mean, does it need to be that thorough?

Pete Mockaitis
Yeah, there’s a thousand directions you can take with that one. Yeah.

William Vanderbloemen
It’s so liberating, it’s paralyzing. How’s that? It’s not specific, right? So what if you did this instead? What if you said, “Tell me about yourself,” and I’m interviewing to work for you, Pete, and you’re running some really fast-growing podcast? I mean, Joe Rogan is nervous about you, right? So, like, you’re moving big time up the chart.

Pete Mockaitis
But more because of my ultimate fighting skills, William.

William Vanderbloemen
That’s right. Well said. So, you are interviewing me for a marketing position, and you said, “Tell me about yourself.” Well, this is very careful sentence, “Here’s what I’m learning about myself,” that’s interesting. Just steal that line, use it if you’re listening, “Here’s what I’m learning about myself.”

And that shows I don’t have it all figured out and I’m very aware of it. I am working on it. That’s great. Now what you can’t do is say, “Let me tell you what I’m learning about myself,” and then go into what you’re talking about with your therapist about childhood trauma, and, like, not that, right? That’s certainly something worth learning.

But in a job interview, what if you said, “Here’s what I’m learning about myself, Pete. I’m learning that, you know, on the Myers-Briggs, I’m a very high I. I like to plan the next party. And, you know, if you look at me on the Enneagram, I’m a seven. That’s like the social coordinator, the rush chairman. And what’s really interesting about people that are I’s and 7’s is they love trying new things. Okay, so that’s me.”

“If you look at my last three jobs, and where I’ve listed on my resume, the things I actually accomplished,” which, by the way, is a freebie thrown in there. Don’t talk about objectives in your resume. Talk about things you got done. “If you look at where I got the highest marks in my last three jobs, every single job, it was when the boss asked me to, ‘Go figure something out we’d never done before.’ That gives me energy, right?”

“What doesn’t give me energy is showing up at work and being told, ‘Do the same thing every day and make it a little bit better every day, same routine task and engineer it better.’ Like, I can do it, but I’m going to lose energy. You’re not going to give me a good review. Put me in a place where I’ve never seen it before and I have to. And I know that about me. I’m learning it. I’m a seven. I’m an I. I’m learning these things.”

“Let me tell you why I’m saying all this. I’ve looked at your company, Pete, you’re growing like crazy. It’s not just Joe Rogan. Mel Robbins is talking, too. They’re worried. And I’m guessing you, with all this world of algorithms and AI and marketing changing, you don’t need somebody who has a fixed playbook that’s going to come in and try and run it their way. You need someone who really enjoys the curiosity of trying to figure something out.”

“Someone who says, if you said, ‘Jump out of the plane and build a parachute on the way down,’ I would get excited about that. And I’m guessing that’s what your company’s facing. So what am I learning about myself? There’s a lot more to learn. But the way I’m wired might match the kind of challenges you’re facing with this job. And I’m super excited to dive into that with you today.” That’s a whole different way to answer.

And, by the way, you’ve just won the interview and you’ve prevented them from asking you the question, “Well, what is your greatest weakness?” I hate that question. So, does that help?

Pete Mockaitis
Certainly. So, it’s ongoing. We’re learning about ourselves and, in so doing, there’s great stories to be told and matches to be found and options to be ruled out based upon what you’re seeing there. That’s super. So you mentioned the DISC, the Myers-Briggs, the Enneagram, and those are cool. Do you have any other go-to approaches, methodologies, questions that are super impactful in terms of getting meaningful self-awareness upgrades?

William Vanderbloemen
Well, the main thing is do you have friends that will actually tell you the truth? I mean, that’s the ultimate test. And one of the ways you can look for that is, “Do your friends always tell you things you like or not?” My wife, I love her, there’s no one I’d rather spend time with on the planet than her. And I’m not saying that to be like saccharine or anything. It’s true.

And she tells me things I don’t want to hear every day. And it’s usually to pull something out of me, some self-awareness I need to develop. So, do you have friends who actually tell you things you don’t want to hear that you reflect back and say, “You know, they’re right about that”?

And then the second way is to use some of these inventories – DISC, Myers-Briggs, Enneagram. We developed one around these 12 lanes called the Vander Index, which will very quickly tell you, “Here’s my top lane of these 12, and where I probably ought to look first. And here’s my bottom one where I’m probably not going to be happy. And then some things in the middle that maybe are worth a look and maybe not.”

Pete Mockaitis
And I am digging the notion of you need friends to tell you the truth. You’re bringing me back to, in college, I was selected to be the student speaker at the College of Business Commencement ceremony at the University of Illinois, and that was kind of fun and cool and yay. But I played this joke on people, and they said, “Oh, you’re going to be the speaker. What are you going to talk about?”

And so I would do the shtick, and I’d say, “Okay, I got a crazy idea. All right, check it out. So people think graduation rite, it’s like the end? But, no, no, I’m going to flip it on its head and say, ‘No, check it out.’ Actually, it’s the beginning. And that’s why they call it commencement, right?” So that’s like super cheesy, been done way too many times speech.

And so, I like to mess with people by getting super fired up about it, right, just to see what they would do. And you could tell good friends, they’re like, “You’re joking, right?” That’s what a good friend says. And then the not-so-great friends are like, “Oh, interesting.” You know, they just sort of smile, nod, and move along.

So, I love that, is to have the friends and then to, you don’t have to subject them to joke tests. But I think it does pay to, and again, Dr. Tasha Eurich had a technique she called the Dinner of Truth, where you’re actually asking these good friends the key questions because they might not know that that feedback is welcome, needed, desired from you to go there.

William Vanderbloemen
And here’s a little secret, Pete. Maybe you’ve experienced it as well. I’ve had the chance to be around a lot of successful people, way more successful than I am. I’ve also been blessed to see this company grow more than I ever thought it would.

I think most uber successful people will tell you, “The more successful you get in life, the fewer people there are that will tell you the truth.” I have a friend who says, “The first day you’re the CEO is the last day you hear the truth because everybody wants to tell you how wonderful things are.”

My COO, and I hired her, said, “What’s the main reason you’re hiring me?” And I said, “To tell me the truth. Like, that’s all.” And she’s like, “That’s it?” I’m like, “That’s it.” So, as you, I imagine people were taking time to listen to your podcast are progressing in their career, they’re moving up.

Probably a lot of listeners, mid-30s or under, just realize, establish those friendships now before you hit the top of whatever ladder you’re climbing because once you get to the top, it’ll be very hard to find friends that’ll be honest with you.

Pete Mockaitis
Okay. So, good friends, ask questions, take the Vander Index. Can you give us the rundown? What are these 12 lanes?

William Vanderbloemen
Yeah, sure. They are, we can start with the fast, because it’s my favorite. But, you know, the fast is people who respond and respond quickly and love doing it. Like, I probably ought to be in therapy. If you text me, it really doesn’t matter what time of day it is, I’m probably looking at it.

And I know that’s on the way out and the Brick is the thing everybody’s putting their phone on, all my kids want it, to disconnect from the addicted phone and all. But there is still an art. Business is won by speed of response. And there’s all kinds of research in the book to talk about it. But that’s one.

Pete Mockaitis
Oh, yeah, Jay Baer, on the show, talked about this. It could be huge, in sales particularly.

William Vanderbloemen
And it’s not hard. The reality is it’s just not hard, but very few people follow through on it. Very few, but that’s one. If you’re one that’s like, “I just need to get back to them real quick,” if you find yourself constantly answering a text, that might be a sign that you’re one of the fasts.

And rather than run through all of them, I’ll give you just a couple others. The prepared is another one. And it’s almost the opposite of the fast. The prepared is someone who comes to work with everything neat. Like, my wife’s pantry is this way. She is prepared. Everything is in the same place. And if we rent a house for vacation, the pantry gets set up pretty much the same way.

So there are some people like that and those are people that you want in compliance roles, train masters, brain surgeons, pilots. These are people that speed isn’t as important as quality control.

Another habit that I’ll just hit on real briefly is some people have a lane where their work needs to matter more than just what they get to do. Like, I love selling stuff. I always have. I am a salesperson at heart. However, if I were selling something that didn’t leave the world better than I found it, I’m not going to be as energized. We call it purpose driven. Are you driven by something higher than just getting the check?

And some people aren’t, or some people are, but just by little things. Some people are about giant things. If you are purpose driven and you go into a business with zero purpose, you’re going to be very, very unhappy. Authenticity is another one. Do you have to be authentic? Is that who you are?

And not to use too many personal stories, but we had one of our seven kids that didn’t pass the Driver’s Ed test when it was time to go get the license. Like, they just messed up one turn. Perfect on everything but that one thing.

And they’re like, “Oh, my gosh, I don’t know what I’m going to tell my friends.” “Well, just tell them you’re taking the test tomorrow.” But that’s a lie, “Well, are you taking the test tomorrow?” “Yes, but it’s not telling them I failed today.” Like, this particular child is very authentic, “I’m not going to hide the truth.” You know what she would be terrible at? Politics.

Pete Mockaitis
Politics.

William Vanderbloemen
She’d be horrible at it. Because there is, you say, “Well, politicians are disingenuous.” Actually, to run for president of the United States, you have to know how to talk to people in Yakima, Washington, which is way different than Seattle, Washington, and in Illinois, which is way different than in Texas. And so you have to mold and adapt and shift.

And people who are very driven by authenticity will not do well in that role, nor will they do well in a sales role. There are other jobs for them. And the cool thing about the book is we actually unearthed jobs that you would think all the jobs that are listed are CEO, CFO, COO. No, no, no, no, no.

Mailman is in here. Like, things, brick mason, which is a great career to go into right now for a whole lot of reasons, not the least of which is AI. But there are clear examples within each lane. You should read the chapter about a lane and say, “That’s me.” You don’t have to go take a test. “That is actually who I am. Okay, here’s the kind of work I need to look for. Here’s the kind of work that’s going to make me crazy.”

So, hopefully, within each, and you can read them in any order, but by the end of the book, you should find one, two, or maybe three of these lanes that are like, “I was made for that.” And one, for sure, and maybe two, I don’t know about three, that you’d say, “I don’t ever need to go near work like that.” Because you can behave well at work and be awesome at your job and hate it, and what’s the point if you don’t enjoy what you’re getting to do?

Pete Mockaitis
Well, William, I dig this. So fast, prepared, purpose-driven, authenticity. Could you share one that’s maybe surprising? Like, folks say, “Huh, that’s a strength, that’s a lane I can lean into? I thought I was just weird”?

William Vanderbloemen
Yeah, well, there’s something about curiosity that is a lane for work, it’s a habit of unicorns, and it’s a bit counterintuitive to how a lot of people were raised. I was raised, “Don’t ask too many questions. Do what you’re told and you’ll do well at your job.”

In today’s world, you need to always be asking questions. You need to always be curious, “Why are we doing it that way?” The greatest value add of a longtime employee is their institutional memory which cannot be transfused in a day, right? But the greatest gift of a new team member is their ability to look at how we do things, and say, “Well, why do we do it that way? Why don’t we do it that way?”

The curious, who are always looking and always shifting and always asking the why, that might have been out of favor in an old-school world. But now that we’re in an open source, AI-driven world, it is everything. And one other that shows up that it’s not counterintuitive, but there’s a counterintuitive piece to it is agility.

There’s a lane for people who want to try new things. They’re always learning a habit or a hobby or something. The unhealthy version of it is the person who you say, “So what’s your favorite book you ever read?” And they say, “Oh, I just finished it.” And you ask them six months later, “What’s your favorite book?” “Oh, I just finished it.” It’s almost like a shiny object thing.

But the agile are the kind that can…I hate this word. It’s been five and a half years since the shutdowns and I still can’t hear the word pivot without thinking it’s a four-letter word. But people who can pivot will own the future because the world isn’t just changing annually now. It’s changing minute by minute with technological advances and such.

And here’s the surprising piece about agility, okay, “Oh, William, that makes sense. Agility, that’s a no-brainer.” Agility atrophies. It goes away a little bit every single day. And here’s the living example of that. I’m a jogger or a runner, it’s probably a matter of opinion, but I got into my 40s and I had to start stretching so I didn’t get injured. I hate doing all this stretching and preparation and I just want to go run.

Well, the stretching turned out to be harder than the running. And one time I was stretching, trying to touch my toes, and our littlest one walked in, and she sat down next to me, she tied herself into some form of human knot, and she untied herself, looked up at me, smiled, laughed out loud, left the room without saying a word. Just making total fun of me, because little kids can bend more than super Stretch Armstrong, right?

And as she left the room, it dawned on me, “Little kids can stretch, old men can’t.” Every day I’m alive, I get less flexible. So even if you’re naturally wired for agility, you have to work on it or it goes away. Every day a team is alive, it gets less flexible. Every day a company is alive, it gets less flexible. This is like a law of thermodynamics.

So the surprise about agility is not that it’s one of the lanes that you’d be looking at. The surprise is, even if you’re good at it, you’ve got to keep working at it. And if you’ll work just a little tiny bit every day, you’ll be way ahead of people as you get farther down the career road.

Pete Mockaitis
Yeah, that’s interesting. In some ways, it’s sort of inversely correlated with wisdom because it’s, like, you do some things, “Hey, that worked great. Let’s do that next time,” “Hey, that worked not great. Let’s not do that next time.”

And so then, over time, you’ve got a series of associations and memories in terms of, “This is good. This is bad,” “That works. That doesn’t work.” And then you’re naturally, I felt it in myself. I’m naturally less inclined to go try that wild thing. It’s like, “Hmm, that seems a lot like these other four things I’ve tried that didn’t work. So I don’t think I want to do that.”

William Vanderbloemen
But the pace of change, I read a study some years back that said there’s been more change – this is pre-pandemic – more change in the last 10 years than in the hundred years prior technologically. And now we’re on the other side of a pandemic, and we’re into the AI world. And the study went on to say, “More change in the last 10 years than the hundred prior. And the next 10 are going to make the last 10 look slow.”

So even if you aren’t working in a job where agility is your main lane, everyone needs to work on their agility because the world, where everything stays the same, first of all, it never existed. But, secondly, if it did exist, it exists a little less each day. The rate of change is growing. My personal ability to adapt to change is shrinking. And no matter what kind of job I’m doing, I’ve got to do everything I can to narrow that gap.

Pete Mockaitis
All right. Well, William, tell me, anything else you really want to make sure to mention before we hear about some of your favorite things?

William Vanderbloemen
No, I would just say, if you’re interested at all in these things, you can just go to Vanderbloemen.com. You don’t have to know how to spell it. Just try in whatever search browser you use, and you’ll find us. And there are probably five or 6,000 resources on how to be awesome at your job, how to win at work, how to manage employees, how to ask for a raise. There’s lots of stuff there that might help people past the two books we’ve talked about.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

William Vanderbloemen
“Know thyself.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

William Vanderbloemen
The easy answer is go read Atomic Habits. There’s great stories in there about how to build habits. And I think probably 15 million people have done that now, so it’s doing all right as a book.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

William Vanderbloemen
I have made a switch to trying to write things down rather than type them, and to try and be more present with people. So I have ditched the laptop in meetings now and I’m using reMarkable. I don’t know if you know this device.

Pete Mockaitis
Oh, yeah.

William Vanderbloemen
It’s a Notepad that feels like paper and then it uploads straight. It digitizes everything and it uploads straight into my Google Drive. I have all my notes from all my meetings, and I’m writing. And it’s, like, if you don’t have that laptop open.

It’s like the Simon Sinek talk, where he’s like, “Hey, let me show you the difference between distracted and not.” And he talks to people, and he says, “Now, you in the front row, give me your phone.” And he just holds it, and he says, “I’m not looking at this. Do I feel more or less engaged with you right now?” And, of course, the answer is less.

So I’m trying to remove things that make me less engaged with people, and one of those is the screen. It makes it hard to get back to people with a text within a minute, but I use my little reMarkable in every meeting now.

And I’ve heard it, growing up, I’m actually believing it more than ever, “What’s written is what’s remembered.” So the actual slowness of writing out each letter instead of typing 120 words a minute, there’s something to that that ingrains it in my brain, and I’m hoping it makes me more engaged and present with folks in the coming years.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, you hear them quoted back to you often?

William Vanderbloemen
We have nine core values. They’re built around how we behave. One is called ridiculous responsiveness, and it’s just the power of getting back to people quickly and intentionally. And it’s in both books. You can read about it.

And I’ve had people say, “I took our whole staff of 500 people through the first chapter of Be the Unicorn and we built an entire strategy on getting back to people quicker, and it changed our business.” Like, over and over and over, I’m hearing people quote ridiculous responsiveness. I don’t know whether we came up with it or not, but it’s what I hear.

Pete Mockaitis
Beautiful. And if folks want to learn more or get in touch, where would you point them?

William Vanderbloemen
Try spelling Vanderbloemen into any search engine, you’ll find it.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

William Vanderbloemen
Yeah, just get to know yourself. And that sounds selfish. It’s not. Once you know how you’re wired, you’ll know where you’re going to flourish the best.

Pete Mockaitis
All right. William, thank you.

William Vanderbloemen
Thank you, Pete. Appreciate you having me on.

1120: How to Stop Living on Autopilot and Choose What Matters Most with Erin Coupe

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Erin Coupe discusses how to redirect your attention from the energy wasters to the things that matter to you.

You’ll Learn

  1. How to stop getting in your own way
  2. The trick to quieting your negative inner voice
  3. Two rituals to keep you in control of your day

About Erin 

Erin Coupe is a speaker, executive partner, and founder of I Can Fit That In, a movement helping high-achievers shift from imminent burnout to fulfillment through intentional living and self-leadership. After nearly two decades in global corporate roles, Erin embarked on a personal transformation that led her to integrate neuroscience, energy work, and spirituality into business and life. Today, she empowers leading professionals to trade autopilot for alignment, and design lives that feel as good on the inside as they look on the outside. Her work challenges hustle culture with a grounded, soulful framework for sustainable success and well-being.

Resources Mentioned

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Erin Coupe Interview Transcript

Pete Mockaitis
Erin, welcome!

Erin Coupe
Thank you, Pete. It’s great to be here.

Pete Mockaitis
Well, it is great to be chatting with you and I’d love to hear, for starters, so founding, I Can Fit That In and writing a book, I Can Fit That In, could you share with us a surprising discovery you’ve made about us humans while walking this adventure?

Erin Coupe
Yeah, I’ve made it about myself, first and foremost, and then with clients. We get in our own way. We have a lot of limitations in our minds by the way of thoughts we have repetitively, which become beliefs. And left unchecked, those do not serve us. Go figure. And in the long run, when we do start to check those thoughts and really reframe those beliefs, we can achieve so much and live a much more fulfilling life.

Pete Mockaitis
Can you give us some top examples for how we get in our own way?

Erin Coupe
Well, I would say one of the top ones is that we believe things for a very long time that are actually not necessarily our own truth. They are things that are picked up along the way through societal or familial structures and systems. And they are beliefs that maybe, at some point, did serve someone in our lives, but maybe they don’t necessarily serve us. So let me just give you an example.

Growing up, you learn when you are a young child that you need to look both ways before you cross the street. That is a belief that will serve you your entire life, no matter where you go on this planet, right? It is something that was ingrained in you and you act upon that every single day, right, whether you’re driving, riding a bike, walking, you name it.

A belief that you’re never going to be good enough to be this or like that or this kind of person or live in that kind of place or whatever, there is absolutely no truth in that. It is not grounded in any sort of reality or fact, but maybe someone has told you that along the way.

Maybe it was a teacher or a coach or a parent or a grandparent or an aunt, uncle, sibling. Someone maybe has told you something like that that is not your truth. And yet if you continue to believe that, it will hold you back from your own potential.

Pete Mockaitis
Well, so I’m intrigued. We got one belief that you shared that works great for the whole life. You have one that seems like rubbish nonsense from the get-go. Could you also give us an example of something that, hey, that worked great before, but now it’s no longer working for you?

Erin Coupe
I’ll just give you from just one of my own experiences with this stuff, is that I believed for a long time that there’s no way I could start my own business. Now, the reason I believed that is because I had the stability and the security of a corporate job for a very long time. And while I knew I was onto something and wanting to start my own business based on passions, I also didn’t feel like it was meant for me.

I sort of saw entrepreneurship as something that was unreachable and something that was meant for other people, but definitely not someone like me. And yet, no, that’s not true. Who was I to tell myself that every single day without ever even trying it, right? So, I would let my own mind hold me back for a few years of wanting to start my own business before I actually did it.

Pete Mockaitis
That’s really interesting. And could you elaborate on that notion that, “There’s no way I can start my own business. That’s for other people and not me”? I’m wondering, is that just sort of the open and shut of it, or are there some sort of particular subpoints on the outline of that belief, if you will, in terms of, because I mean, someone might just say, “Well, why Erin?” It’s like, “Oh, I guess there’s no reason. Silly me. And I chuck it behind.” But is there more sort of support under that belief?

Erin Coupe
There’s a lot underneath it. And the thing is I teach this in a lot of my coaching and in my book. If we don’t go inward and actually start to dig as to why we believe something that no longer serves us, or maybe it never has, but it certainly doesn’t serve our future self, if we’re not doing that, then we’re just letting these sorts of fear-based beliefs drive our actions, or as I say, our inactions. And the inactions are even more important, many times, than the actions.

Because if you know that there’s something that you’re after, but then you look at everyone else and go, “Oh, that’s meant for them, it’s not for me,” that’s just a victimhood mindset. There’s no one that’s going to come in and change that for you. It is a personal responsibility to take a look at it and shift it into something that feels more aligned and feels more true to you.

So, at the very bottom or the very root of that belief I just shared with you that I held for some time, it was that I didn’t believe I was good enough to start my own business, and that was rooted in fear that people wouldn’t want what I have to offer.

Pete Mockaitis
Yeah, and it’s intriguing, and I guess if you dig into it, you’ll find different things at the root. And I’ve heard, I’m thinking about this specifically, if I can’t start my own business, and one is that, “But, boy, I just don’t think I would have the discipline to do all the things if I didn’t have a boss to report to.”

And I think there’s sort of an answer to everything in terms of, well, you could run experiments, get a coach, get an accountability partner, or find a co-working space, or make some commitments, you put some money on the line, whatever. Like, that’s solvable. Or, one I heard often, so in the United States for international listeners, there’s a bit of a health insurance situation, which is tricky.

It can be rather pricey if you’re on your own to take care of health insurance. And I’ve heard some people say, “Oh, well, I got to keep the job because I need the health insurance.” And so sometimes that is just some exploration away in terms of getting some quotes, and say, “Whoa, that is pricey, but it’s not, you know, astronomical. Now it’s a number that could be contended with.”

Erin Coupe
Right, no, absolutely. They are very real realities in any country, right? But that said, these beliefs aren’t just about starting a business or not.

Some of these beliefs are also just like very basic stuff. Like, for example, busyness equals importance, and, “My self-worth is measured on my output and my productivity.” Like, is that true? Well, no, it’s actually not true. You’re worthy, regardless of how much you can crank out every day, right?

Pete Mockaitis
Yeah. Okay. Well, so tell us then, what’s a little bit of perhaps the process of, you notice, “I’ve got this belief that it’s not helpful. It may or may not be true, but it doesn’t seem helpful.” What’s our next step? What do we do with that?

Erin Coupe
Yeah, the first and foremost thing is, you know, self-awareness is something that has to be developed and cultivated. It is not something that is supernatural to us. And the reason it’s not is because we do have this thing called society, right? We are raised by people in cultures that are just doing the best they can with what they know.

So, if everyone is just doing the best they can with what they know, then we are going to be a byproduct, essentially, of what we’re raised within. So, that being said, self-awareness comes down to not to be confused with self-analysis. I’m very, very keen on the fact that people have to understand this is not about analyzing yourself.

What self-awareness is, is knowing your sort of triggers and what makes you emotionally feel distraught or not like yourself, but then also what are some of those thoughts that you have that you don’t really want to have, the ones that really do hold you back or feel like they’re heavy or they’re daunting, but you’re having them repeatedly. Self-awareness is about noticing those things.

And the real key, the key aspect of this is, you know, Harvard Business Review said, in a couple of different research pieces that I found as I was writing the book, 85% of people believe they’re self-aware, but only 15% are. And that was as of a few years ago.

Pete Mockaitis
Yeah, we’ve had Dr. Tasha Eurich on the show a couple times, yeah, discussing some of that.

Erin Coupe
Yeah. And so, that’s the thing. It’s, like, if that’s the case, and that means we all have some ability to improve, we all have the ability to improve our self-awareness. And if we don’t, like I said in the beginning, if we don’t start to check some of what’s happening inside of us, understanding the emotions and the reactions that we’re having, and then being more aware of the thoughts that we have so that we can start to direct those thoughts, some may call it choose thoughts, right? We do have the ability to choose.

If we’re not doing that, we’re not self-aware. If we’re not noticing our emotions and our triggers and processing that, not necessarily always in real time, but as much as we can. And if we’re not questioning some of the thoughts we have, which turn into beliefs, then we’re not self-aware because how can we be? We’re just running on autopilot reacting to everything coming at us.

Pete Mockaitis
And I’d love your take on the choosing or directing of thoughts. Let’s say, we’ve started to take some steps here. So, it’s like, “Okay, it looks like I’ve got some sort of a belief that my value or worth is contingent upon my output or my success or results.” And then I get a disappointment, I try a thing really hard. I don’t get the outcome I want and I’m bummed. And then, I’m talking to myself in a not so handy way, like, “Oh, I’m a loser. This will never work out.’”

Okay, so he’s like, “All right. Oh, okay. I listened to Erin, and I’m hearing this is some self-awareness I got about me and how I operate and some thoughts that are popping up that I would prefer to choose otherwise, and yet they’re there. I got either some thoughts, there are some emotions. Now what?”

Erin Coupe
Yeah, thoughts create emotions, and emotions create thoughts, so it can be a very vicious cycle, right? I always talk about this kind of like a spiral, you know. And if it’s a funnel spiral and you start up here with a thought and emotion, eventually you’re going to keep going down that spiral.

And that’s why it’s called spiraling, and I’m sure you and your listeners, myself included, have all had that experience of what it means to feel a certain way and then think more of those things that make you feel that way again and again and again.

So, the awareness piece is about understanding when you are super reactionary, and creating a pause, an intentional pause, to take a look at what’s happening. And then this is not something that you can do by talking to another person, and saying, “Hey, what is happening within me right now?” This is something that only you can do with you.

Now people do things like therapy and what have you, in hindsight, yes, that could be helpful. But in your own self, what are you saying to you that you just no longer want to believe? What are you thinking that you no longer want to think? And what are you feeling that you want to shift? The awareness piece is the very first conscious step to making those shifts.

And without the awareness piece, those things are not going to shift on their own. Yeah, you might get a good night’s sleep and feel a little better the next day, but you’re still going to have the thoughts and the emotions and they’re going to keep rising up, right?

So, first of all, emotions are not a bad thing, and a lot of people want to only hold on to the really good ones, the excitement, the joy and the happiness and all that stuff, and they want to shine everything else that they feel.

Now, jealousy, envy, anger, irritability, all of it is just information. It’s just information. Where are you thinking about things that don’t serve you? Where are you believing things that don’t serve you? Where are you putting your energy or your focus or your attention that actually is not moving the needle in the way that you want to, or that is focusing on something that is just negative or not worth your time and attention, right? So, this is where that awareness piece is first and foremost.

And then the second thing is, and I like to give people this tool, one of the things that you can do that is so helpful is start to name that voice that talks to you in a way that you don’t like being spoken to. So, it’s like, would you talk to a friend the way that you talk to yourself in your own head? Would you go tell a friend to believe that they’re not worthy unless they have produced X amount per day? Or would you go tell a friend that they should equate their importance in life or how much they matter based on how busy they are?

Like, no, you would never do that, right? So, talk to yourself in a way you want to talk to. And one of the ways that you can start to make that distinction or delineation is to give that voice a name, that voice that likes to talk down to you. It likes to be mean, demean you, demoralize you. It likes to sabotage you. My own voice, her name is Erica. Lovely name, but it just works.

Like, Erin is who I am in my heart. That is my truth. That is my authentic self. That’s my essence, my core. But Erica is that person in my head who is literally just my ego. We all have one. And she likes to do things and say things that are just not so kind, right?

So, I can notice when she’s speaking up and I can choose to listen and to follow what she says, or I can choose to speak back to her and say, “Erica, I get what you’re doing. I understand. I totally know you’re here. I’m not going to shun you. I’m not going to act like you’re not here. But I don’t have to listen to that right now. I’m going to choose this direction or this thought instead.”

Pete Mockaitis
And I’m curious, how did you settle on the name Erica?

Erin Coupe
It felt like it was very similar to my name and it just felt right, yeah.

Pete Mockaitis
It’s like an alter ego.

Erin Coupe
Yeah. I mean, I’ve heard people be like, “Oh, it’s the devil,” “It’s Poseidon,” people give it whatever name they feel some sort of, I would say, a visceral response to most of the time. Some people pick up some terrible boss’ name or something like that, but, whatever.

Pete Mockaitis
Well, that’s interesting. In a way, I think that kind of matters, well, you tell me, because if you think it’s like the devil or a boss that you couldn’t stand, then it almost feels like this is an enemy that must be conquered, pushed against, vanquished, as opposed to a helper, like, “Oh, I see you’re trying to keep me safe or point out some watchouts, and thanks for your input…”

Erin Coupe
I agree.

Pete Mockaitis
“But I want to take a different path here.” So, I don’t know, do we want to dominate the alter ego or do we want to placate them, or what’s our optimal strategy?

Erin Coupe
Well, here’s the deal, it’s never going to go away, right? So, I’m a big friend to it. Like, I believe that we have to accept that it’s there. It has a purpose, right? Like, its purpose is that it likes to create predictability. It likes knowing what is going to happen.

The problem is, there’s no way to know what’s going to happen. It doesn’t know the future. It cannot predict the future. It only can decide and tell you things based on the past. That is very, very important to understand. Why listen to this voice in your head who has no idea what is going to happen?

Now, keeping you safe and all of that, yes, I mean, if you’re near a cliff and it’s slippery, like there’s some real scenarios there about keeping you safe. And so, fear will kick in and you need to listen to that voice. But if it’s just kind of your everyday life and it comes to making decisions and choices in your everyday life, I mean, how much do you need to just stay in that comfort zone, which is many times just familiar, and that’s why it’s comfortable, even though your growth lies outside of that?

We choose sometimes that predictability and that safety zone, that comfort zone, because anything outside of that is scary to our ego.

Pete Mockaitis
Okay. Very good. Well, you also talk a lot about rituals, so I’d love to get your pro take here. How does that fit in to I Can Fit That In?

Erin Coupe
Yeah, so “I can fit that in” is a mindset shift, essentially. Going from, “I don’t have time for that,” or, “I never have time for myself,” or, “I never have time for the things that matter to me,” to, “I can fit that in because it matters to me,” “I can fit that in because I want to give energy to it,” or, “I can fit that in because I want to receive energy from it.”

This is a complete 180, right? When we tell ourselves that we don’t have time for something that matters to us, all we’re doing is slipping into resentment, deep-seated anger, and a victimhood mindset. Versus, if we start to ask ourselves, “Is it worth fitting in?” if it matters to you, you’re going to find a way.

Just like if you think about, I don’t know, like dating, anyone who’s ever dated before, right? Like, most of us who are adults have. If you really want to see someone, you’re going to find a way to put that into your schedule. You’re going to find a way to fit that into your day, right?

Same goes for how we care for ourselves, how we care for others, how we show up with others, whether that’s our communities, our families, our friends, our colleagues, our clients. Rituals are the answer, from my perspective, on how you start to fit in what matters to you. You ritualize certain things that otherwise may just be an afterthought, or may just be things that kind of fall by the wayside in your everyday life when you don’t want them to.

Pete Mockaitis
Okay. So, “I can fit that in,” as a reframe, is almost the affirmative positive opposite of, “I don’t have time.”

Erin Coupe
Exactly. Not about time management, whatsoever.

Pete Mockaitis
And so then, in a way, it also has, I guess, the contrary or opposing point. If there’s something that doesn’t matter to say, “I don’t have time,” is not really truthful, so much as it’s like, “That does not actually matter to me enough for me to choose to fit that in.”

And so, I don’t know, you probably want to use different language when you’re declining opportunities presented to yourself by others. But if you’re being real with yourself and how you’re choosing to deploy your time on this earth, I mean, that’s what’s really going on there.

Erin Coupe
That’s absolutely right. I mean, that’s why on the cover of the book, there’s a Luna Moth, which symbolizes transformation and growth, and there’s a pair of scissors inside of it, right, that are shown within the Luna Moth.

The scissors mean cut out the stuff that doesn’t matter. Cut out the stuff that drains you, right? That requires radical responsibility. Because a lot of people squander away so much time, energy, and attention on things that literally do not move the needle, do not add value, and bring absolutely no energy to them. In fact, they siphon energy from them.

And until they take stock of what those things are and start to put something else in place of them by way of a ritual that is meaningful, something that feels good, something that adds value to your life, brings vibrancy and vitality, something that delivers energy, which ultimately increases productivity, efficiency, and effectiveness.

So, I’m big on this productivity, time management thing. I’m like, we’ve kind of had this all wrong all along. We’ve been thinking about things about, “How much can I habit stack and productivity hack my way to effectiveness and to efficiency?”

And in the long run, a lot of that way of being, which is oftentimes very autopilot, very reactionary, very routine, what that ends up doing is draining us of the very life force that we’re trying to get more of.

Pete Mockaitis
Well, could you give us some examples of some top things that people do a lot that we might be better off getting the scissors to and cutting right out?

Erin Coupe
Well, first of all, we talked a little bit about it, but the way we talk to ourselves, that’s a big one. In the book, I call it like tending to your inner garden, right, the garden in your mind. If you think about a garden, when weeds grow, what do they do?

They actually keep the nutrients from the flowers or the bushes or the trees that are trying to grow, right? So, we got to get rid of the weeds in our own minds so that the stuff we want to really feed can start to really take root and grow and we can feed those seeds and nurture them.

I would say, there’s a lot of stuff that people do. So, there’s like kind of, I’ll just call it like the top few that I’ve seen over the years, again, myself included. So, for me, it was a daily 5:30 glass of wine for a while, which just became an unconscious habit. I just thought I needed to take the edge off every day, you know, “Oh, just take the edge off.”

Well, a couple of years of that, why didn’t I check myself and say, “Well, why do I need to take the edge off? Edge off of what?” So, starting to be very responsible with myself around, “Why am I choosing that rather than just choosing to be present with my toddlers at the time, and just be in the moment?”

And I needed, instead, to escape or go elsewhere for just a little bit, which one glass of wine would do. But you know, that is a big thing that people do. Substances, of course, that’s a thing.

Netflix or TV every night. There’s nothing wrong with choosing something that is mindless to just let your mind kind of wander and just do nothing, but if you’re going straight from work into managing your household into just letting something like TV news, etc., social media, take over, where is the time with yourself?

Where is the time where you actually get to know what’s happening in your own mind? Where is the time that you actually sit in stillness or allow yourself to be maybe more meditative or more reflective or to journal, those kinds of things, right?

So that’s where a lot of people choose something to keep themselves busy, even though that might not be productive, per se. And then other things, gaming, gambling, stress eating, all that kind of stuff. Those are the major ones that people end up kind of choosing unconsciously.

Pete Mockaitis
Yeah, and you talk in your book about autopilot, and I think that’s really eye opening because I’ve had this happen to myself in which I end up, you know, I’m clicking all over social media or the news or something. And it is, it’s just autopilot because you know it’s there. And I think if I actually stop and assess like, “What am I trying to get from this experience?”

And so, sometimes I could pinpoint it pretty precisely, it’s like, “Oh, what I want is to be utterly fascinated by something that engages the whole of my attention in an interesting, energizing way.” And every once in a while, social media will do that, it’s like, “Oh, my gosh. Wow, check this out. This is fascinating,” or, “Whoa, look at this article.” And so, every once in a while, that happens, but most of the time it doesn’t.

And so, you mentioned gaming, but I think that I actually have noticed that if I choose to do another activity, it can be recreational, but let’s say I’m going to do, I don’t know, a game like some chess puzzles or a Tetris battle, you know, it could be short, discrete, and accomplish that more reliably, and have an actually more clear exit ramp than, “Oh, this story goes on endlessly and links to many other questions” and delivers what I’m after with a better success rate and lower amount of time. And I feel better afterwards.

So, in terms of, and I like what you said. You could do something mindless but make it a winning mindless choice instead of just a default mindless choice.

Erin Coupe
I love how you framed that and it’s so true, because think about how you feel different after playing Sudoku, or doing a puzzle, or playing cards, or a board game with your family. Think about some of those things that you do versus getting sucked in where your energy is just siphoning away from you.

The mind is literally doing something different. All of the social media stuff is designed, very, very intentionally, to take from you. It’s why it’s free, you know? It’s just taking, taking, taking. Whereas, all these other things, you’re actually giving to yourself. You’re actually pulling energy back in because you’re using your mind in a completely different way that is more reflective and that is more intentional and conscious.

So, yeah, that default mode, look, we’re all going to do it, and it’s there for us anytime we want it, right? There’s no such thing as perfection here. But what this is about is realizing, like, look, if there are things in our lives that we want to go differently, or we want to create, or we want to get after, or we want to achieve, whatever that is, it’s up to us to make these shifts in our day-to-day where we start to feel better or feel different about the choices we make.

And I don’t know about you, but when I feel good energetically, when I’ve slept well, I’ve eaten well, I feel good about the work I’m doing, I feel good about how I’m showing up with my family, like how I’m showing up for myself, all those things, I am capable of so much more and I see way more possibility. And this is true for everybody I’ve worked with.

But when we are the opposite of that, when we’re just completely on autopilot, totally reactionary, I mean, I used to wake up going, “Ugh, another day,” you know, and I look back at that woman and think, “Geez, I can’t even believe that was the same person.”

But that’s the cycle I was in for so long where I just made all these choices that matched that energy. I came at life from that place and nothing ever felt like it was possible. Everything felt hard and heavy and distant, right?

Pete Mockaitis
Yeah. Well, I’d love to get some of your perspective work with so many people. When it comes to some of these rituals, what are a few that have been super transformational? Like, a lot of people have found, by spending just a few minutes doing X, Y, or Z ritual, presents a tremendous return on the backside?

Erin Coupe
Yeah, so what I’m not big on is like join the 5:00 a.m. club. Like, this isn’t about a routine. However, what I will say is that people do find, when they give themselves, just themselves, a little time in the morning, they start to feel way different about their lives overall. So, it doesn’t mean it has to be 5:15 or 5:30 in the morning.

But think about, like, if you have children, what time are your kids up and moving? Where else are you alone in your day? Where else do you have time for just you with you? And this isn’t even just about like, “Okay, I’m going to go to the gym,” right, because even that, like you’re doing a different activity, which could be a ritual, it could be something that you’re intentionally putting in your life, very much so.

But where do you get time, just you with you, to set an intention for your day, to think about, “What do I want to feel today? How do I want to experience life today?” And making a choice, “Today I’m going to feel calm. Today I’m going to feel excited. Today I’m going to go into that meeting and I’m going to be this person because I know this is me and this is what I want, or I know that I’m capable of working with this client,” or whatever it is.

But setting an intention is really, really powerful because what it does, neuro-scientifically, it will prime your brain to actually notice that you are being that or feeling that, right? So that’s a really important thing that I see a lot of people do that is a game changer.

Pete Mockaitis
Setting an intention. So, what are the ABCs of pulling that off?

Erin Coupe
Literally, to tell yourself what you want to feel. It is very simple.

Pete Mockaitis
Okay. Like, in terms of in advance, like, “As I enter this conversation with Erin, I want to feel curious and positive and presence.” It’s like, “As I pick up my kids from school, I want to be optimistic and supportive and patient.”

Erin Coupe
And even, “I will be. I will be.”

Pete Mockaitis
“I will be.” Okay.

Erin Coupe
Yes, affirm to yourself.

Pete Mockaitis
And so, by maybe visualizing myself, doing, feeling those things, or just saying some words.

Erin Coupe
You are more likely to experience those. If you tell yourself that that’s what you will feel, you are more likely to experience that in that moment. So that’s key.

Pete Mockaitis
And I’m also thinking about, we had a Shirzad Chamine of Positive Intelligence, great app, great program. And he says that even the opposite is sort of true. We’re not setting an intention to be grumpy.

But you realize when you step in, “Okay, I’m about to step into a situation where it’s likely that I am going to experience some skepticism, some critiques, some, you know, squinty looks from folks who aren’t quite buying what I’m selling. “And that might make me feel self-conscious, defensive, whatever. My classic saboteurs might respond to that.”

So, just having a heads up, like, “Watch out. This is a thing that can happen. And, instead, I’m going to,” or, “I will feel or respond in these ways,” can be surprisingly very handy to not falling into the traps.

Erin Coupe
Yeah, well, what intention is, essentially, is momentum behind your actions. So, if you are not intentional, you are in a cycle of firefighting all the time, just putting out fires, right? You’re just reacting to everything around you. Instead of being the director or being in the driver’s seat, you’re sitting in the passenger seat. You’re just letting life happen to you instead of believing that it happens through you and for you.

So, these are two very different, again, distinctive mindsets, right? Coming at things from a place of, “This is what I intend and, therefore, it is more likely to happen,” versus, “I’m going to be completely unintentional and just absorb whatever comes at me and react to it as it does,” right? Like, very, very different forces, if you will.

Pete Mockaitis
Understood. Well, Erin, tell me, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Erin Coupe
You know, I feel like you asked me a little bit more about other rituals that people like to practice.

Pete Mockaitis
Oh, yes, yes, please. Lay them on me.

Erin Coupe
And so, we talked about setting an intention. Another one that I like to mention is breath, I mean, the importance of breath. And not to sit here and teach breath work. But there’s a game changing technique called the 4-7-8 that I have used with hundreds and, at this point, probably thousands of people. And it literally does change the way that you respond, not react to life.

And so, we all have situations, right? We all have things that go on, whether it’s someone that cuts us off on the road, or we get an email from a client that’s not so nice, or our mom texts us something about our crazy brother in the middle of the workday, and it totally derails us or distracts us.

If you breathe in this certain way where you spend about 90 seconds focused on your breath, and you inhale for four seconds, you hold for seven, and you exhale for eight, and you do that on repeat, like six times, like it’s you at about 90 seconds, it is proven that 90 seconds is what it takes for an emotion to dissipate.

Now it doesn’t mean the situation goes away, but it means the emotion that was reacting within your body will start to calm down. And when that does, you can respond from that place. So, think about it, again, if you’ve got children, or if you’ve got some crazy partner, or a crazy neighbor, or whatever it is, something is going on and you just react to that, you’re more likely to spill fuel on the fire, right?

And things are probably going to be tense and stressful and emotional and all the things. Versus, if you can create a little bit of space, 90 seconds for yourself to just breathe through it before you choose a response, then you are going to be able to respond in a way that maybe you wouldn’t be as stressed out, maybe you wouldn’t cause as much tension, maybe you wouldn’t have as much aftermath to deal with from whatever that situation was and how you reacted to it.

Pete Mockaitis
Okay. Well, let’s talk 4-7-8 breathing. So, Andrew Weil, I believe, is the popularizer of this. Whenever I watch his videos about this, he talks about my tongue placement and making a whoosh sound. Is that important, Erin?

Erin Coupe
No

Pete Mockaitis
Or is there anything to focus on, like my diaphragm, or just, hey, 4-7-8, it’s all good?

Erin Coupe
There is no right way to do this, just like with meditation. There’s no right way to meditate. Like, I’m very big on let’s remove a lot of the myths and just use what works. The reason this breathing technique works is that your mind is actually focused on the breath. It can’t focus on two things at once.

So, think about it. If you don’t focus on something when something triggering is happening, what is your mind going to focus on? The emotional reaction. That’s what it’s going to focus on. It’s going to think and think and think and overthink about that reaction to the emotion that it’s experiencing, versus allowing yourself to breathe through that experience will bring the energy down your body where the emotion will move through you. You will experience the emotion, but you won’t overthink it because you’re focused on something different.

Pete Mockaitis
Okay. Thank you.

Erin Coupe
Yeah, you’re welcome.

Pete Mockaitis
Well, now could you share a favorite quote, something you find inspiring?

Erin Coupe
Probably one of my favorites is that, “You don’t have to be great to get started. You just have to get started to be great.”

Pete Mockaitis
Okay. Very good. And a favorite experiment or study or piece of research?

Erin Coupe
One thing I’m very interested in is the stars, the universe, the planets, you name it. And there’s a guy named Gregg Braden who kind of calls himself a scientist turned, I forget, like spiritualist or something. But he explores kind of the metaphysical, kind of quantum mechanics side of things and how the universe works from a very human perspective.

He’s got, like, seven books, and I, very kind of slowly, dig through them. And I like to learn, I like the experiments that he works with in these.

Pete Mockaitis

And could you share a favorite tool, something you use to be awesome at your job?

Erin Coupe
Well, meditation. I’m an intuitive person and I’ve developed that intuition over time. So, one of the things I use is, before I say yes to working with a new client or yes to an opportunity, I meditate and I ask my intuition basically, “Does it serve me? Is it aligned with me? Am I meant to serve the people that I’m being asked to serve?” Those kinds of questions.

Pete Mockaitis
All right. And is there a key nugget you share that folks really resonate with and will quote back to you often?

Erin Coupe
I would say, “You are the architect of your life” is something that I use a lot, and also, “Your well-being is a reflection of your mindset.”

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Erin Coupe

ErinCoupe.com, so that’s E-R-I-N-C-O-U-P-E.com. I am also at @authenticallyec on Instagram.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Erin Coupe
Rituals, not routines. Input rituals, fit in the things that matter most to you, and cut out the things that are draining you out of obligation or just autopilot routines.

Pete Mockaitis
All right. Erin, thank you.

Erin Coupe
Thank you, Pete.

2025 GREATS: 1066: How to Thrive When Your Resilience Runs Out with Dr. Tasha Eurich

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Tasha Eurich shares why pushing through sometimes isn’t enough–and how to bounce back stronger than ever.

You’ll Learn

  1. The hidden costs of “grit gaslighting”
  2. How to know when you’ve hit your “resilience ceiling”
  3. The three needs that unlocks the best version of yourself

About Tasha

Dr. Tasha Eurich is an organizational psychologist, researcher, and New York Times best-selling author (Shatterproof, Insight, Bankable Leadership).

She helps people thrive in a changing world by becoming the best of who they are and what they do. With a PhD in Industrial-Organizational Psychology, Tasha is the principal of The Eurich Group, a boutique consultancy that helps successful executives succeed when the stakes are high.

As an author and sought-after speaker in the self-improvement space, Tasha is a candid yet compassionate voice. Pairing her scientific grounding with 20+ years of experience on the corporate front lines, she reveals the often-surprising secrets to success and fulfillment in the 21st century.

Resources Mentioned

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Tasha Eurich Interview Transcript

Pete Mockaitis
Tasha, welcome back.

Tasha Eurich

It’s so great to be back, Pete. Thanks for having me.

Pete Mockaitis
Oh, well, it is great to be chatting with you. I am excited to talk about the insights of your book, Shatterproof. I listened to it in its entirety and then had to get the text as well. And there’s so much good stuff to get into. Maybe, could you orient us a little bit? You’ve mentioned that this is the book that you needed as well, and that’s the first time this has happened for you in your author journey. Can you expand a little bit about the health backstory and how that plays into this?

Tasha Eurich

Yeah, I mean, I think my last book I needed. I needed to become more self-aware, even though I didn’t know it when I first started out. But when I say I needed this book, in the context of becoming shatterproof, it was literally, it felt like a matter of life and death. And I look back and I know that it was.

And basically, the very, very short story is I’ve had a lifetime of mysterious health ailments that nobody could diagnose, that nobody really thought was real, like all the tests would come back normal. And I did my best to manage, resiliently, to push through, to power through, to be the fifth-generation entrepreneur that I am, and suck it up and keep going.

And starting in early 2021, when the world was starting to recover from COVID, I started getting very, very sick. And within a couple of months, I was bed bound. I had 10 out of 10 pain every day. My resting heart rate was 150 beats per minute. I was fainting all the time. I couldn’t remember what I had done 10 minutes ago or even the names of my family or my longtime friends.

And the way I started to cope with this was what I’ve always done, right? Which is, you and I were joking about our resilience spreadsheets. I had my list of practices: gratitude, yoga as much as I could, social support, reaching out, telling my husband at the time what I felt and what I thought, trying to reframe challenges as opportunities, and active coping.

I went to every single specialist under the sun, and I couldn’t help but feel like I was having more anxiety than I’d ever had before. I was more depressed than I ever was before. And, eventually, I had the experience that I eventually uncovered, as a researcher, kind of along right around the same time, where I hit my resilience ceiling, which means I sort of lost all ability to cope, and the tools that I’ve been using my entire life stopped working.

And so, I was in a position where I knew there was an alternative because we had this in our data. Some people are able to take the hardest things that happen to them and become better, stronger, wiser. And finding that answer was so personal to me that, you know, I probably spent longer on it than I would have.

I think I was able to dig into, like, the complexity of the solution and tried to make it simple. So, simplicity on the other side of complexity. But the point there was, I think no matter what all of us are facing, we all need this book. We all need an alternative to resiliently powering through, being mentally tough. There’s a point at which that doesn’t help us anymore. And if we keep trying to do it, it hurts us.

Pete Mockaitis
Yes. Very well said. You had a lovely quote. It’s ascribed as a Chinese proverb. Can you give it to us about when the wind blows?

Tasha Eurich
“When the winds of change rage, some people build shelters and others build windmills.”

Pete Mockaitis
And I think that just viscerally paints a picture of what’s unique and fresh and lovely about your work here. Because we just recently had Dr. Aditi Nerurkar on sharing about the five resets, and that’s all very good. Yes, indeed, exercise is great. Breathing is good.

Tasha Eurich
And if it helps, yeah, keep doing it.

Pete Mockaitis
Gratitude journaling and such. Like, these are all great, great uses of things to do to feel better, to overcome some stuff. But that shift from shelter to windmill, I think really, really captures it. Because that’s how it can feel sometimes, like, “Oh, man, I’m getting battered. Well, I got to exercise more. I got to breathe more. I got to do some more yoga.” Yeah.

And as you identify, sometimes that just runs out, it’s like, “Oh,” and that’s a spooky feeling, just like, “Uh-oh.”

Tasha Eurich
It is. It is. And what I’ve found, in talking to high achieving-people, you know, of kind of all walks of life, is it is the most distressing for the strongest people because we look back, and we say, “Gosh, maybe this isn’t even the hardest thing I’ve ever been through,” which was the case for me. I’m like, “Why can’t I just show up with my gratitude journal and do my meditation and find some relief?”

And then you start to do something that I called grit gaslighting, right, which is where we blame ourselves for struggling under the weight of the very real difficulty of living in this world in the year 2025.

And so, yeah, I think, especially for high-achieving people like your listeners, part of what I want to do with this conversation is normalize that you are not failing at resilience. You are hitting your resilient ceiling, and everyone has one.

Pete Mockaitis
And, boy, the grit gaslighting is something sometimes I even do to myself, it’s like, “Oh, come on, Pete. Like, I mean, your business is like stellar. Compare this to, like, seven years ago, man. Like, this is great. You’ve got three wonderful children, a wonderful wife, a nice house.”

It’s like things seem like they’re rocking here, and I have been through some tough stuff, and then, throughout history, it seems like folks had it way tougher. You read about the folks fighting the Revolutionary Wars, like, “Oh, jeez.”

Tasha Eurich
Yeah, “What am I whining about, for God’s sake?”

Pete Mockaitis

And yet, and I don’t want to linger too much here because it’s kind of like the nonfiction, the obligatory nonfiction book intro, “Today is, like, so difficult and unprecedented, and that’s why this book is exactly what you must buy.” So, I mean, in a way, that’s quite obvious.

Tasha Eurich
And yet it is.

Pete Mockaitis
So, if we could maybe briefly hit us with, “Okay, why could we be okay with being not okay in the current climate? And why are we not just weenie babies who can’t tough it out? Like, the folks fighting the Revolutionary War or dealing with ‘real hardship’”?

Tasha Eurich
Yeah, like Marvel characters and business casual, right? So, there is a thing, so I’m a scientist. I am a quantitative scientist at heart. And when I first started this research program five years ago, I wanted to answer that question. Because what I was seeing all around me, and I’ve been coaching CEOs for 20 years, was a completely new level of exhaustion, chaos, stress, demands, and not just professionally, personally, in all of their lives, and in my life, too.

And so, what I wanted to see was, like, empirically, was that true or did it just feel that way? And I stumbled upon this excellent, very, very sort of scientific metric called the World Uncertainty Index. And it uses a variety of factors to come up with every year, basically, and it plots the level of uncertainty.

And what I thought I would find was kind of crazy, like, after 9/11, it went down; went kind of crazy during the Great Recession, maybe went down; COVID, it spiked, went down. But what I found was, like, a pretty consistent high level of uncertainty until 2023, 2024, and it went like this, “Boop!” exponentially higher.

And when I show it, when I get to speak about this book, and I show it to audiences, people’s eyes get wide, and they go, “Oh, it’s not just me.” And so, I think you’re right. There is always the sort of drama of the beginning of a nonfiction book. But, for me, as a scientist, like, it’s real. You’re not imagining it. It’s real.

Pete Mockaitis
So, the Uncertainty Index, and it’s intriguing. So, 2023, 2024, it doesn’t seem like anything happened. Or, am I overlooking something that happened?

Tasha Eurich
Well, it’s worth going to their website to look. It really gets crazy this year, which is interesting, right?

Pete Mockaitis
With AI, that’s kind of wild.

Tasha Eurich
AI is pretty wild. In the business world or organizations, a lot of sectors are being disrupted that people never thought would be disrupted because of a lot of external factors, and the effects of COVID are still being felt. I think all of that together, along with just the pace of life. Like, think about right now, at this moment, the number of people that need something from you.

Pete Mockaitis
Oh, geez, I don’t want to.

Tasha Eurich
Right? Like, if I think about that too hard, I start to flip out because it’s like, “Oh, well, this thing I was supposed to have to them a month ago, and this other thing.” And so, even something as “simple” as the cumulative demands, they don’t stop. Like, nobody’s saying, “Well, I’m going to just really need all this stuff from you, and then I’ll go away, and you can go on vacation for three weeks.” So, that’s the piece of it, is the chronic compounding stress across multiple areas of our lives.

Pete Mockaitis
That really gets me. And I’m thinking about the email inbox, which I struggle with. My buddy, Brent, shout out, listener, sent me one of those Someecards, it said, “Congratulations on hitting inbox zero. Oh, sorry about that.”

Tasha Eurich
Brent for the win. That’s awesome.

Pete Mockaitis
That’s how it is, like, “Oh, yeah. Oh, at this very moment, I am caught up. Oh!” And it lasted about nine   seconds.

Tasha Eurich
That is such a great example of this, right? It’s, like, this is Sisyphean, for anybody who’s into philosophy. We’re pushing that boulder up and the boulder rolls right down, and we’re back to zero.

Pete Mockaitis
Okay. So, I guess we got that in terms of modern humans. The folks who had their own challenges of poverty, starvation, war, extreme challenges, no doubt that is brutal. We, however, have our own flavor of brutality being waged upon us that they did not. And it’s so unprecedentedly high levels of uncertainty. And you mentioned in your book that we humans have a real hard time with a lot of uncertainty. What’s that about?

Tasha Eurich
Yeah. So, human beings were not designed for the world that we live in right now. If you think about it, our ancestors were, you know, their lives were difficult. They’re sort of hunting and gathering. They don’t have the comforts that we have now. But they were punctuated by danger, but things would sort of go back to normal.

So, you imagine you’re out hunting, and you see a tiger, and your stress system goes crazy, your cortisol goes up, all of your stress hormones, your fight or flight, and you’re able to escape the tiger. And then you go on with your day, and you go back home, and you have a nice night by the campfire. But the way that we are living now is our bodies actually are built to perceive a passive-aggressive email from our boss, for example, as that tiger running towards us.

And then if you multiply that email with all of the other emails just in your inbox, we have stress hormones coursing through our bodies all the time. So, we were sort of designed to have that danger, go back to normal, and our bodies can restore themselves. But what I say in the book is living in perpetual fight or flight mode isn’t just stressful, it drains the very resources we need to cope with stress.

Pete Mockaitis
That’s brutal. So, the traditional resilience practices are useful. They have their place and they do some things, and yet they can run out. And you reveal there is another path for us. What’s the path?

Tasha Eurich
So, the best way to think about it is to contrast it with resilience, okay? So, resilience is about putting our heads down, powering through so that we can bounce back. And that’s really important. So, resilience is the capacity to bounce back after hard things. That’s kind of the agreed upon consensus in, at least, for researchers.

What becoming shatterproof means is proactively channeling adversity to grow forward. And we don’t do that by powering through our pain. We do it actually by harnessing the broken parts of ourselves to access the best version of ourselves. And there’s a great analogy, like conceptually, and we’ll talk about what that looks like practically, but, conceptually, have you ever heard of the Japanese art of Kintsugi?

Pete Mockaitis
I have a couple of times. Why don’t you paint the picture?

Tasha Eurich

Yeah, so it’s this beautiful art form where the artist repairs a broken piece of, usually, it’s like pottery or ceramic, with lacquer and precious metal. It’s usually gold. And, basically, like, mending broken objects with precious metal. What that does is it creates a whole new object that is stronger at its broken places.

And the question I always ask is, like, “Instead of powering through our pain and our cracks and our breaking points, what if those became fodder for us to identify what in our environment is tripping us up?” to understand, “What are the needs that we have that are going unmet? What are the self-limiting patterns that we’re showing up with that are making things worse for ourselves? And then how can we actually use that opportunity to pivot?”

And not change everything about who we are, but to try to find new ways of getting our needs met? That’s the idea, is kind of leaning into those cracks, not in a way where we’re pain shopping or anything of that nature, but to lean into those cracks as an opportunity for, you know, I say it’s self-awareness walking.

It’s finding those moments in our worst times where we can find unique insight about ourselves, how we interact with our environment, how we make our choices, how we live our life, so that we can access that best version of ourselves. And I think that’s what we all do, right?

All we want is to be happy and to enjoy our lives, and to find that version of us that we know is there, but that feels like it’s being, you know, it’s handcuffed to a furnace somewhere, and, like, locked up because of all the chaos that can’t come out.

So, that’s kind of the contrast between resilience and shatterproof is don’t just grit your teeth and push through to gain back a status quo that probably wasn’t that good anyway. Use this as fodder for self-examination and self-improvement. And that’s the contrast I make is it’s bouncing back for resilience. When you’re shatterproof, you grow forward.

Pete Mockaitis
Now, when you say needs, you’ve identified the three to thrive. Can you share what are these needs? And how, of all the needs we might have, Tasha, do we know these are the three to thrive?

Tasha Eurich
Yes. Well, the good news is it is not I who has uncovered these needs. It is hundreds of researchers over more than a half century that have been researching this theory, that it’s actually my favorite theory in psychology. It always has been, and I’ve worked with it, gosh, 20 more years ago in grad school. It’s dating me. It’s called self-determination theory.

And the theory itself asks a really simple question that I think is so unbelievably practical, it’s, “What brings out the best in humans? And what brings out the beast in humans?” And what they’ve identified, and the main researchers are Richard Ryan and Edward Deci, is that there are three biologically programmed psychological needs that every single human existing on earth is programmed to seek.

I’ll tell you what they are, and then I’ll tell you what happens when we get them and when we don’t get them. So, the needs are, number one is confidence, and that’s the need to feel like we’re doing well and we’re getting better. We’re kind of showing up. We’re meeting challenges.

The second is choice. And what that’s about is feeling a sense of agency in our lives, as well as authenticity, “I can be who I am. I can be centered around my values. I don’t have to pretend or fake.” The third need is connection. And that’s a sense that we belong, and that we have close and mutually supportive relationships.

And what they found, these researchers in self-determination theory, is when these three needs are met, we are the best version of ourselves. No matter what is happening in our lives, no matter what fresh chaos is erupting around us, we can rise to the occasion.

But when any one of these needs are, especially, actively frustrated, not just unmet, but being frustrated by the situation we’re in, that’s what brings out the worst version of ourselves, the reactive version, the person that falls back into comfortable but self-limiting habits in the face of these sorts of triggers all around us.

And so, it’s so interesting because, when I was doing this research, it took me a couple of years. It took our research team of 12 people a couple of years to finally figure out that that was what separated shatterproof people from everyone else, was this idea that, “If I’m not getting my needs met in my environment, I need to find new ways of crafting them myself.”

And it sounds so simple. But if you think about the world we live in, that’s sometimes cast as selfish, right? Like, “Well, why are you meeting your own needs when everybody needs something from you?” And it’s the opposite, right? When our biologically programmed psychological needs are met, we become better for ourselves and better for everyone. We can be a better spouse, a better parent, a better employee, a better leader.

So, I think we sort of get it wrong. It’s like the idea that, “I’ll finally be happy when…” It’s like, “I can finally focus on my needs when…” But you have to reverse the equation. That’s where you have to start.

Pete Mockaitis
Well, I think this is so powerful, and I find it reassuring. It took y’all a couple of years to get into it. It’s because I think that many of us have probably dealt with that question, like, “Man, what’s my deal? Like, why can’t I just be awesome like I was last year or whenever?”

Tasha Eurich

Yup.

Pete Mockaitis
I mean, it’s sort of like mysterious. And yet, when you just look very clearly, it’s like, “All right. Well, let’s see. Well, how well are my needs, these needs being met – my needs for confidence, my needs for choice, my needs for connection.” It’s, like, “Oh, well, that’s my deal. That is my deal. There it is, right there.”

Okay. And so then, I would love to hear, within the research, because I’ve heard different typologies for needs. So, we got Forrest Hanson and his resilience book, talking about safety, satisfaction, and connection. So, I see some overlap. And I remember my teenage idol, Tony Robbins, had a rundown of, like, six. Like, certainty, uncertainty, significance.

So, could you maybe expand a bit about, so self-determination theory, what’s some of the most compelling evidence that, “Yup, these are the three as opposed to not nine, not maybe this other thing over here. But, no, no, focus on these three”?

Tasha Eurich

So, I want to differentiate between self-determination theory and every other theory of human needs.

Pete Mockaitis
Okay.

Tasha Eurich
Self-determination theory. The first paper was published the year I was born, 1980. And if you go to Google Scholar, and you type in self-determination theory, it is article after article after article where, and it’s, actually, it’s not even a theory. They call it a meta theory.

There are so many facets to it that have been rigorously empirically supported that it sort of rises above any theory of needs as a meta theory. So, Abraham Maslow’s Hierarchy of Needs. Everybody sees that as like the end all, be all, of human needs. There is almost no empirical research to back that up. So, it’s one thing to have a model. It’s another thing to have 50-plus years of rigorous empirical research being done by hundreds and hundreds of well-respected academicians.

And from my standpoint, there’s just no comparison. And, again, it doesn’t mean that we can’t pull from multiple theories. But I think about, you know, I talk about this in the book, a CEO I was coaching as I was writing the book, was leading his company through this massive organizational transformation. He and his wife were caring for aging parents. There was so much going on, and he didn’t have a sense of confidence.

His board was at his throat all the time. His employees were unhappy. Everyone was just saying, like, “Why can’t you be doing this better?” He had very little choice, which is strange as a CEO, but he was constrained by so many things. He was constrained by the health challenges that he was helping to manage.

And then connection, you know, it’s lonely at the top. It’s shockingly lonely. And he would always say, “I’m fine. I’m fine. I’m fine,” and I knew he wasn’t fine. And one day, he called me and, he was like, “Guess what happened? I just got on a call with my team and, like, through the most minor thing that just happened, I started screaming at them. So, I guess I’m not fine, right? I guess I’m not fine.”

And he said, “I don’t know what’s wrong with me.” And my response is the response that I would give all of your listeners and that I try to remember myself, which is, “There’s nothing wrong with you. You are a human being whose biologically programmed needs are under threat. And what that’s telling your body is you’re being chased by a tiger.”

So, the good news is there are ways to move through that. But the way, one way to not move through that is to resiliently power through.

Pete Mockaitis
Perfect. Thank you. You mentioned Nietzsche said, “Whatever doesn’t kill us makes us stronger.” And you mentioned in Nietzsche’s, in fact, very own life, he disproved that shortly after writing it. Can you tell us that tale? And then unpack, well, what does determine whether or not an injury makes us stronger or weaker?

Tasha Eurich
I love that question. It really gets to the heart of it. So, this is probably my favorite story in the book. Nietzsche, what I tried to do is trace that expression, “What doesn’t kill us makes us stronger,” as early as I possibly could. And I found in one of his books that was published in the late 1800s

And so, he published “That which does not kill me makes me stronger.” A month later, he was strolling through a square in Turin, and he came across a horrible scene, a man beating a horse. And for some reason, something snapped in Nietzsche at that moment. Something just snapped. He started hysterically crying. He rushed over.

He threw his arms around the horse. People started gathering. The crowd started gathering. The police were called. Someone was sent to, like, escort him home. And the next day, he was taken to what they called, at the time, an asylum and basically went mad, and he never emerged again. So, what I think is so powerful about that story is saying things, saying things that sound right or that sound good, doesn’t always make them true.

And I think we have to start pressure testing some of this commonly held wisdom about navigating adversity, “Does it sound good or is it actually the right advice?” And I think that, to answer the second part of your question, if I boil it down, the difference between resilient people and shatterproof people, the most fundamental difference is instead of powering through, they use that opportunity to proactively reinvent themselves.

In other words, pausing, observing, looking at some of the things within themselves that might not be the best things, and then intentionally pivoting to find, as we were talking about, new ways of meeting our needs. But I think it’s this orientation of, you know, “There’s got to be a better way. And even if I don’t know what it is, I’m going to set out on this path.”

And, by the way, I give four steps of the shatterproof roadmap in the book, “I’m going to set out on this path to build a better me and what might be one of my worst moments.”

Pete Mockaitis
Well, we love bettering here at How to be Awesome at Your Job.

Tasha Eurich
Better is great.

Pete Mockaitis
And you mentioned that personal growth, self-betterment, is just about the tops, a way that we can find positive psychological outcomes. Can you expand on that?

Tasha Eurich
Yeah. So, I talk about, I call it the shatterproof six. And there, in the book, is a list of empirically supported goals that if we start however small, like whatever small step we take, but if we start to pursue them, we’ll meet our deepest psychological needs. Those three to thrive needs that we talked about.

And self-development is one of them. Especially, if our need for confidence is being frustrated, if we commit to personal growth, to expanding our horizons, what the research in self-determination theory shows us is, just by pursuing that goal and by asking, “What’s one step I can take today to get a little bit closer to feeling confident and, like, the best version of myself?” that feeds our needs no matter what’s happening in the situation around us.

And I don’t say that lightly. There’s been research showing that three to thrive need satisfaction works for people who are living in extreme poverty or who are refugees. There’s one really compelling study that was done with Syrian refugees, that showed that a really simple intervention where they pursue these sorts of need-based goals, their entire lives get better. And not in a sort of toxic positivity way, but you start to feel real fulfillment that feeds you during these tough times.

Pete Mockaitis

So, let’s walk us through this four-part process.

Tasha Eurich
So, the first step is to probe your pain. And what that means, in a nutshell, is to pause and say, “Pushing through my pain or avoiding it is going to give me temporary relief, but there’s two problems.”

Number one is this thing researchers have called negativity rebounds, which means that when we sort of deny the emotional reality that we’re experiencing, especially when it’s really negative, we’re okay for a minute, and then it comes back in full force. So, that’s the first problem.

The second problem with not paying attention to our pain is we’re missing really valuable data, right? So, the question to ask is, well, there’s two. The first is, “In the last week, what are the negative emotions that I’ve been experiencing that are kind of higher than my baseline? So, maybe I’ve been feeling a lot more shame recently, or I’ve felt anger, or I felt sadness.”

And then the second question is, “What is that pain trying to tell me?” So, for me in my health journey, I sort of, I hit my resilience ceiling, I gave up for a couple months, it was not pretty. But one day, I kind of woke up and I started asking myself this question, like, “What am I feeling? I’m feeling helpless. I’m feeling powerless.”

And what I realized was my pain is trying to tell me that I have totally lost control over my life, right? There’s no cavalry that’s going to come save me. I have to save myself. So, that leads us to the second step, which there’s so much richness to this, but again, I’m going to try to boil it down, which is trace our triggers.

So, we look internally first at our pain. Then the next thing we have to do is say, “Okay, what is happening in the world around me that is sort of creating this internal state?” And sometimes we don’t help, but almost always there’s going to be some kind of external trigger. So, it might be, and there’s different triggers for different need frustration.

Someone might have criticized us, hurts our confidence. We might have a micromanaging boss, which hurts our choice. We might have recently ended a relationship, which kills our connection. And so, once we have that trigger, we’re not done. We don’t just get to blame it on everything external. We have to go back inside and say, “Okay, what need is that trigger getting in the way of?”

So, for me, what I realized was the trigger was sort of just being pushed through this healthcare system that is designed for patient volume and not patient helping, right, and being told over and over that what I was experiencing wasn’t real. And that was triggering my choice need. I was massively undernourished in the choice department, and I wasn’t helping myself.

So, that’s actually what leads us to step three, which is to spot your shadows. What happens in the face of triggers, what happens in the face of need frustration, is we have these instinctive responses that feel helpful, but that are actually pushing us further and further away from our need. So, in my example, I was, and I talk about different ways these shadows can show up in the book, but just as an example, I was giving up.

So, there’s some of them that are really counterintuitive. Like, “Why would I, when I’m totally powerless, when by the way, I make a living bossing around CEOs, why would I give up? It makes no sense.” But what I’m doing there is sort of, like, assuming that I’m not going to be able to fix it, and conserving energy, and saying, “I’m not a doctor, I can’t diagnose my rare disease, so I’m just going to sort of go along to get along.”

But what that shadow was doing was leading me further away from a solution. So, the question I always tell people to ask if you’re trying to spot your shadows is, “How is my behavior right now different from when I’m at my best?” And the example that I just gave is a good one, of like, “Normally I do this, but right now I’m doing this.”

So, that brings us to step four, which is pick your pivot. Pivoting means proactively moving away from these familiar shadows that make us feel better, and towards new paths to need fulfillment. And we do that through something called need crafting. And the good news, for step four, is we sort of already talked about this, right? These shatterproof six or the goals, where if we say, for me, like as an example, instead of letting myself give up, my number one goal in life is maximizing my physical health.

And that’s one of the goals that’s been shown that if we pursue, we will have greater need fulfillment, specifically in this case with choice. So, what did I start to do? I changed the way I was showing up. I changed the way I was engaging with doctors. I spent 30 minutes, this is pre-ChatGPT, I spent 30 minutes a day researching rare diseases.

And, eventually, it took me a minute, a couple months, but then I had a list of these are the diseases that I might have. And then I finally had like the one that I knew I had, and I started changing the way I engaged in doctor’s appointments. I would show up with a summary, with a list of objectives. And they would open their mouth and I would say, “Thank you so much for being a participant in my care. Here’s what I would like to accomplish in this appointment.”

And some of them didn’t like it and I had to find new doctors, but I had to become the CEO of my medical journey. And the beauty of this process, just to kind of put a period on the end of a sentence, is, it wasn’t right away, because I had to find the right specialist, but within a few months, I finally had the diagnosis that I knew that I had through my research, which is something called Ehlers-Danlos syndrome, which is a genetic connective tissue disease where your body can’t produce the two proteins that are in every system of your body.

And so, it leads to these really kind of unrelated, confusing symptoms that usually show up as normal in diagnostics. And I can say with 100% certainty, that if I had not discovered this in our research, I certainly wouldn’t be here talking to you. I’m not sure I’d be here at all. And if I was here, I would be a shadow of my former self.

And so, when I tell people this works, there is no better way for me to share that than to say, “You know, I didn’t sort of find this as a dispassionate researcher. I found it as a human being whose life felt like it depended on these solutions.” So, that, my friend, is the shatterproof roadmap.

Pete Mockaitis
That’s beautiful.

Tasha Eurich
So, there are six kinds of overall objectives. And then, for each of them, there’s a couple of options. So, the first is to rise. And that is making myself better. We already talked about self-development. That’s a perfect example of a shatterproof goal. And those, again, are largely geared towards building confidence.

The second kind of category is to flourish. And that’s making my life better. The health goal that I mentioned is in that category. Something as simple as joy, like rediscovering the love of the game by immersing myself in something I like to do. The third is to activate. Oh, and by the way, sorry, flourish mainly focuses on rebuilding choice, as does the third, which is activate, and that’s kind of making things happen around us.

And I’ll give a couple of examples, because this kind of has different flavors. One of them is advocacy, right, speaking up for myself, making my needs known. Another one is agency, making my own choices, being my own person.

Then we’ve got another choice-based aim, which is to align. And that’s kind of making authentic choices. The best example of a goal under this is authenticity. It’s not going along to get along. It’s not sort of pretending to be something that I’m not. It’s expressing my values and showing up as who I really am.

And then the last two shift over to connection. So, if your connection is thwarted, you might decide to relate, which means that you’re making meaningful connections. I’ll give you a couple examples under this because I think it’s so rich.

One is closeness. So, that’s kind of deepening close relationships by giving and getting support. It might be reactivating a connection that you’ve kind of let slide because of your busy, stressed out, striver lifestyle. Or you might choose forgiveness. Letting go of old grudges, not for them, but for my own wellbeing.

And then another one I really like under this is spirituality. Whatever that looks like to you, religious or not religious, connecting to something greater than ourselves is kind of a powerful but underutilized way of maximizing connection.

The sixth, and final shatterproof kind of category, is contribute, making the world better. And when we engage in service, we’re actually powerfully meeting all three needs. So, you think about Adam Grant’s work when he wrote Give and Take, his first kind of big mega hit book.

There is so much behind that, where when we give, when we contribute to the greater good, when we try to make positive change, it’s satisfying our deepest fundamental human needs. So, when we give, we get. And I think that’s why it’s the one objective that meets all three needs.

Pete Mockaitis
And is it your recommendation that we pick a single goal?

Tasha Eurich
Yes. My goodness, yes. Sometimes people are shocked when I tell them that, in my job of coaching CEOs, we pick one behavior to work on, one high-impact behavior for an entire year. And everyone’s like, “Well, I mean, could that possibly be helpful? Why don’t you do more?” And the reason is, in my experience, if we have any more than one thing we’re trying to focus on developmentally, we’re not going to do it.

I’m coaching a CFO right now who brought me his development plan that we were going to kind of blow up and rethink, and he’s like, “It has five components.” And I covered up the paper, and I said, “Name them.” He couldn’t name a single one. And we both laughed. We said, “Uh-oh.” So, that’s why making your growth and development easy isn’t a crime. It’s a present to your future self.

So, one shatterproof goal, even break it down to one shatterproof habit. Like, for me, it was those 30 minutes a day researching rare diseases. Start there. Keep it something that you can regularly focus on. And that’s something that you go crazy on for a week and then get so overwhelmed that it becomes the last thing on your list.

Pete Mockaitis
And could you give us some more examples of a single behavior of a senior executive for a whole year, just so I get a sense for the scope of a “behavior”?

Tasha Eurich
So, I’ll give you one from someone I just got off the phone with who is doing an amazing job. He’s killing it. His CEO is thrilled, which is improve collaboration with open-mindedness and empathy.

And sometimes it’s even simpler than that. Sometimes it’s, “Listen better.” But if you think about it, if you’re a CEO and you’re not very good at listening and, all of a sudden, you start listening to people, the ripple effects are endless, right? So, I think it’s counterintuitive, but as long as you’re picking something that, in this case, like, your stakeholders are saying is limiting you, it can have a bigger impact than we think.

And I think we just try to overcomplicate development because we’re all type A overachievers, but that’s not how breakthroughs happen, in my experience.

Pete Mockaitis
Okay. And just to follow this through a little bit more, if we did pick listen better or whatever, what might that mean in terms of, is it a daily behavior that we settle in on next or what’s the very next step?

Tasha Eurich
Yeah, so this is kind of getting away from the shatterproof framework, but I think this is a great way of operationalizing it. Usually, what we’ll do is we’ll come up with that development goal, and then we’ll have an action plan that is 10 to 12 specific behavioral elements that they’re going to try to do every day.

So, it might be specific to a certain relationship. It might be how to show up in meetings. Like, the executive I just mentioned, his goal of improving collaboration is asking a question before he provides his opinion. Like, that level of specificity. Or, “Making sure that I find something to agree with before I disagree with someone.” So, it’s 10 to 12 things like that, and then we actually track them.

Most of my clients have a checklist every day. And this is from the Marshall Goldsmith School, “Did I do my best to listen before I talk?” “Did I do my best to amplify others’ contributions?” So, yeah, breaking it down into that level of detail, I think is, again, it feels tedious. It feels something. But that’s how change happens.

And the data are there, like, that process on its own. There’s a reason I have a money back guarantee. If I’m coaching a senior executive and there isn’t quantitative improvement in their targeted behavior as rated by their stakeholders, theoretically, never had to do it, they get their money back. So, that is how serious I am about this process and how much it works.

I think there’s going to come a day when it’s going to happen, right? And that’s what it’s going to be, but I’ve been doing this for 20 years now.

Pete Mockaitis

Well, so then, when we were talking about the operationalizing, so if we’re zeroing in, it’s like, “Okay, betterment is the thing.” And then I’ll maybe take another step of specificity into, it could be fitness, it could be listening. You sort of, then, identify a sort of specific daily thing that you’re going to be getting after.

Tasha Eurich
That’s it. And it is not a crime to make it simple, easy, and fast. For me, 30 minutes a day, that’s all I had to do. And I talk about other examples in the book of people who maybe had a little bit more, like, resources mentally and physically at the time. Like, I talk about one woman who had five sort of daily habits, but they were really simple.

It was, like, “Wake up.” She had just gotten out of a really toxic marriage. And one of the things on her list was, “Wake up every day, grateful for the freedom that I now have,” right? Or, “Make sure I ping one or both of my sons and tell them how much I love them.” And all these things to kind of reconnect with herself and her life beyond her ex. I think if we keep it simple, it’s even easier.

Pete Mockaitis
Yeah. And that’s just the magic. I’m thinking now about the 80/20 Rule, in general. So, in terms of, if we have in the entire universe of what’s your malfunction, what’s your deal in life, it’s like, “Oh, okay. Well, hey, it’s within the zone of the psychological needs of confidence, choice, or connection.” It’s like, “Okay, we’re already eliminated a lot of noise.”

Tasha Eurich
We have.

Pete Mockaitis
But even further, we got, “Okay, hey, it’s choice. Choice is the thing.” And then we can get even, even further, it’s like, “By golly, I’m going to be renovating this house I hate,” or whatever.

Tasha Eurich
Whatever, yeah.

Pete Mockaitis
And that, in fact, can become transformational.

Tasha Eurich
Over time, like, think about it. If you get one percent closer every day to a full sense of confidence or choice or connection, and if you do that most days, I’m a realist, not all days, most days, you’re going to see some pretty significant improvement in a shorter amount of time than you think.

Pete Mockaitis
Fantastic! Well, Tasha, anything else you want to make sure to mention before we hear about a few of your favorite things?

Tasha Eurich
Oh, one thing that I want to mention, because it’s very cool and it’s in service for your listeners, is if anybody is curious about that idea of my resilience ceiling and how close am I to my resilience ceiling, for the launch of Shatterproof, we put together, it’s a really cool tool. It takes about five minutes. It’s an online survey.

You actually have the option of sending it to someone who knows you well, if you want their perspective on how you are kind of showing up, and you get a report back showing you your overall, like, how close you are. You get dimension scores. You get tools. So, if anybody wants to take that, I’m sure you’ll put it in your show notes, but it’s totally free, no strings attached. It’s Resilience-Quiz.com.

Pete Mockaitis
All right. Thank you. Now can you share a favorite quote that you find inspiring?

Tasha Eurich

“Whatever you do or dream you can, begin it. Boldness has genius, power, and magic in it.” And I love this quote so much by Goethe, it is tattooed on my body. So, that’s my favorite quote.

Pete Mockaitis
And a favorite study?

Tasha Eurich
Well, I would go, just because it’s fresh in my mind, but that study that I talked about with Syrian refugees and need crafting, this whole idea of crafting our own needs is so new in the research. It took a brilliant young woman named Nele Laporte to kind of introduce it in 2019. But there’s so much promising research around that. I just think it’s so powerful.

Pete Mockaitis

And a favorite book?

Tasha Eurich
I would say nonfiction is Doris Kearns Goodwin’s A Team of Rivals. And I would say fiction, without question, number one, The Great Gatsby.

Pete Mockaitis

Okay. And a favorite tool?

Tasha Eurich
Favorite tool, ooh, we didn’t talk about this, the 222 tool. So, when you are super overwhelmed, you feel like you’re hitting your resilience ceiling, you take a deliberate time out. You ask yourself, “What do I need in the next two minutes, two hours, and two days?” So, the two minutes is psychological first aid. It’s breathing. It’s splashing cold water on your face. It’s saying out loud, like, “I am struggling and I feel overwhelmed.”

Two hours is something that is just for you, something that makes you happy, that relieves the pressure a little bit. Netflix marathon, happy hour with a friend, going to the gym. Two days is a deliberate pause on ruminating, analyzing, and problem-solving, as much as possible, with the thing that’s pushed you to this point.

I use this tool all the time and what I find is, because our subconscious mind is still working on it, but if we give ourselves the space to just relax and be, when we come back to it, not only have we helped a little bit with our need satisfaction, we usually have a better perspective on the problem. So, again, the 222 method, I use a shockingly large amount of days. I think I’m on, like, three by now, so. yeah.

Pete Mockaitis
Okay. And a favorite habit?

Tasha Eurich

My favorite habit is drinking water.

Pete Mockaitis

And is there a key nugget you share that people really resonate with, they respond to, they retweet in your speeches and such?

Tasha Eurich

Yeah, the grit gaslighting idea seems to be really resonating with people. It’s giving language and permission to experience something that, I think, we shame ourselves for.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Tasha Eurich
Oh, goodness, I’m everywhere. TashaEurich.com. Every social media. I’m trying to build my Instagram, so if anybody wants to come hop on there with me, that would be amazing. But, yes, very findable.

Pete Mockaitis
And a final challenge or call to action for someone looking to become awesome at their job?

Tasha Eurich
Two-part question, “What would the best version of you do? And what if you could be you, but better?”

Pete Mockaitis

All right. Tasha, thank you. This was fantastic.

Tasha Eurich
Thank you so much. Great to be here again with you.

1093: How to Become Powerfully Likeable with Dr. Kate Mason

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Kate Mason shares how to be both powerful AND well-liked.

You’ll Learn

  1. The common phrases that undermine your influence
  2. How to ask questions while boosting your credibility
  3. How to overcome the fear of saying no

About Kate

Kate Mason, PhD is a communications expert and world-champion debater who has spent her career working with founders and executives from tech startups to major global brands. She coaches executives on actionable skills to become the leaders they wish to be, and to amplify their voice, reach, and impact at work. Kate lives in Sydney, Australia.

Resources Mentioned

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Kate Mason Transcript

Pete Mockaitis
Kate, welcome!

Kate Mason
Thanks so much for having me, Pete.

Pete Mockaitis
I’m excited to be chatting, and I want to hear, first and foremost, about you being a world champion debater. What’s the world champion of debate look, sound, feel like?

Kate Mason

Well, it’s a nerd convention that I went to when I was in high school, and I continued debating in university, and it’s basically the best people in the world come together and debate together. It’s brilliant.

Pete Mockaitis

That’s cool. And so, I’m thinking, back in high school, I did some speech individual events and I thought it was a ton of fun. But world sounds so hardcore because I didn’t even make it to the state finals. So, what do world champion debaters, what’s the vibe like when you’re in their midst?

Kate Mason

It’s pretty intense. You tend to study up on global affairs and lots of issues in the months preceding debates, and you know that there are going to be different categories of topics. So, there’s one like on sports and one on politics and one on social justice.

There’s usually categories and then you just practice as many at-bats and practice debates as you can in the lead up. And then it’s actually just a ton of fun. You meet people from all over the world and you get to of compare and contrast your different cultural styles and ways of doing stuff. It’s really fascinating.

Pete Mockaitis
Well, I think it’s a fascinating backdrop to, we’re talking about your book, Powerfully Likeable, in terms of being a world champion debater. That’s something that seems pretty helpful there because you need to be powerful. Like, you’ve got very persuasive points, they’re hard hitting, they are data-driven, they are logically sound and cogent, they fit together, and they got some oomph. But, also, there’s human beings and judges that you kind of got to win over and have think, “You know, I like this person.”

Kate Mason
Absolutely. So, debate is always marked on your matter, so what you present; your manner, how you present it; and your method, the way you’ve structured and made your arguments sort of cut through. And I’ve always taken that perspective through all my corporate work as well. Even though it’s not marked in exactly the same way, I think about those same components always operating together.

And you can feel that, too, if you’re in a meeting that’s really well-run by someone. Chances are they’ve structured it really well, they’ve said something really well, but they’ve also said it in a way that’s persuasive or sort of spoke to you. So those are the three things I always keep in mind and have always been pretty ingrained in me for a long time.

Pete Mockaitis
Well, being powerfully likable sounds like something that I want and many of us want. Can you share with us, for starters, a particularly fascinating discovery you’ve made about humans who are powerfully likable? What’s going on there? Any key surprises that you’ve uncovered?

Kate Mason

Yeah, so I think when you think about leadership, or when many of us think about leadership, it feels like you can only choose through two options, right? It feels like there’s the powerful one, where I can be high authority and no friends, or I can be the likable one, which is low power, or low authority, and maybe lots of friends.

And I think I often work with people who feel a little bit stuck between those two doors, or it feels like that’s a one-way choice, right, that once you make it, then you’re sort of bound to it forever. And what I wanted to do with this book was to say, one, those doors and that artifice doesn’t really exist, but, more importantly, there’s tons of ways to show up in between those.

And, in fact, sometimes bringing those two seemingly dissonant ideas together can make for a much more generative interesting version of leadership.

Pete Mockaitis

Well, could you perhaps paint a picture for what a powerfully likable person might look, sound, feel like in person when they are presenting some things?

Kate Mason

Yeah, so one of the things I think about a lot when I’m coaching folks is, “Where does your own power or your own energy feel highest?” So, it’s going to look really different for all of us. So, annoyingly, I don’t have one answer for you in this, but I encourage you to think, “Where are those moments where I think I come out of a meeting or an interaction or conversation, and think, ‘That went exactly as I hoped it went. I really landed my point or I really made able to convince somebody else of something.’”

Those are the moments in which we feel that there’s something going on in our connective or relational currency, there’s something going on with our own power, and we’re probably cottoned on to our likeability in the sense that we’re feeling people resonate or come with us. That’s the moment for you where you’re probably embodying that.

And why I say for you, is that it’s a little bit subjective, it looks a bit different for all of us, but I think you know it when you have that feeling of like, “Yes, that went exactly as I hoped it would, and it resonated with the people in the way that I hoped it might.”

Pete Mockaitis
That sounds super. Well, could you share a story of a professional who saw transformation along these lines? They used some of your stuff and became more powerfully likeable and they saw some cool results in their side.

Kate Mason
Yeah, a lot of people either come to me, they come to me on both ends of the spectrum. So, they either come to me saying, “I kind of need more quote ‘executive presence.’ I’ve been told I need to be more confident,” or they come to me at the other end of things, which, “I’ve been told I’ve been, I’m too abrupt or I’m too aggressive or too transactional.” Feedback I’ve certainly received both ends in my career as well.

But I’ll give you an example of someone who came to me from the lower end, right, “I want to step into my power and I’ve been told I need to work on that.” She was using a lot of really undermining language, really subconsciously. She wasn’t sure making, she didn’t intend to. But it had the impact of making her own work and, by extension, kind of herself not seem very important.

So, she would do things like she would often minimize what she was saying by saying things like, “I’m not an expert, but…” or, “I’m not an engineer, but…” so she would give these caveats. She would say things like, “It’ll just take two seconds,” or, “No worries if not,” or, “I’ll just pop by your desk,” right? Everything was very small and minimal.

And what she was, by extension, saying, like if someone says to you, “Pete, can I grab two minutes?” it’s probably, you’re not expecting that I’m going to tell you about some epiphany I’ve had, right? Like, it doesn’t seem very important. She was sort of couching her language in these ways that were subtly undermining her own importance and, by extension, I guess the work, the importance of her work.

So, we sort of did a bit of an audit, like, “Hey, do you notice these things are going on?” She often uses the phrase, “Does that make sense?” at the end of everything she said. She would often explain something to me perfectly, super rationally, super intelligently, and then say, “Did that make sense?” And I said, “What you’re actually asking for there is consensus. You’re asking.” Or, “Are you ready to move on?” or, “Have what I said actually made sense to you?”

And so, we worked on a number of these, and she started eliminating some of them. And, over time, she said it would really change the way her team saw her. They gave her feedback like, “We really appreciate how decisive you’re being.” She was getting feedback that she said she hadn’t actually changed the direction of her work. It was just the couching of her language was slightly different and it was landing really differently too.

Pete Mockaitis

Well, that’s really interesting. The small minimizing, undermining kind of language there. I’m reminded of, I think there’s a lot of little vocal pauses in this department, “kind of like,” “sort of,” “you know,” that really diminishes it. And my buddy, Connor, and I, we have this joke. I remember this is one of my first work experiences. I was at an internship and we were all out to dinner and it was kind of fun, like, “Ooh yeah, corporate money. Yeah, this is fun.”

And I remember someone said, “So do you guys want to get some appetizers or…?” and he trailed off with an ‘or.’ But the people were kind of in conversation, no one was really tuned in, but I sort of noticed him, and I was thinking, “Well, I very much want lots of appetizers because they’re free,” and I am still in college and I’m unaccustomed to this experience.

Kate Mason
This bounty.

Pete Mockaitis
Yes. But I didn’t want to speak up because, yeah, I didn’t quite know the rules of the game here. And then I noticed he said it again in the exact same way, “So do you guys want to get the appetizers or…?” And I just thought about how trailing off with an ‘or’ really diminishes the power or the vibe of what you’re saying.

And so, my buddy, Connor and I, we used to joke about, like, what’s the most powerful sentence you could say and then undermine with ‘or’ such as, “So are you guys are inspired by my vision, or…?” And, “So, are you guys are ready to go into battle and put your life on the line for freedom, or…?”

And so, it’s just sort of a little joke, but I think it calls into stark relief how we are often saying some fairly high-stakes things for people with regard to lots of investment or lots of time people are spending on a thing, and the little minimizing words and phrases are out of place.

Kate Mason
Yeah. Well, they’re just not doing us any service, right? And so, if they’re not helping us or, worse, they’re undermining us actively, I think it’s worthwhile thinking through what they might be and, whether you might want to change them or at least play around with it, right? You might experiment and think, “What about I don’t use this thing? Or, what about I use this other thing?” and see if there’s a shift or a change in the way that you are feeling at work, which I think is really interesting.

Pete Mockaitis
And I want to zoom in on “Does that make sense?” because I’m thinking about consulting. I remember I heard that a lot from our team. I even commented once, like, “Boy, it feels like we say that a lot when we’re in these client meetings.” And someone joked, “What we’re saying is, ‘Do you got it or do I have to slow down for you dumb-dumbs?’” It was like, “Ha, ha, ha.”

Kate Mason
Yeah. I mean, that’s another point, which I think a lot of people take rightly some umbrage at that, which is like, it can sound really patronizing, right? Like, “Does that make sense to your small, infantile mind? Or, you know, like, because I’m so brilliant.” So, it can be kind of offensive in a number of ways.

But I think what the person is trying to say is, “I’ve just given you a lot of information. Are you with me? Like, are you ready to move on?” Or, you’re asking for a show of understanding in case you’re not getting any audience feedback. If you’re not getting a lot of nods and smiles, for example, sometimes you tend to ask that, “Does that make sense? Have I gotten through to you?”

And a great way to do that is you can just pause and, say, you’re presenting to a group, and you can say something like, “I’ve just gone through a lot of information. Does anyone have any questions before we move on?” And it’s just a very different way of saying the same thing, or having the same meaning come across, but not look like you’re sort of either insulting everybody else’s intelligence or undermining your own, because we assume you make sense, right?

Pete Mockaitis
Yeah. Well, Kate, I love these quick little swaps like, “Say this, not that.” Do you have any more for us? So, instead of, “Does that make sense?” we’ve got, “Hey, we’ve covered a lot of information. Before we move on, are there any questions?” I love it. Any other instant substitutions you recommend?

Kate Mason
There’s tons. So, a great one, or a common one I often hear, is someone will say, “Can I just pop by your desk?” or, “It’ll only take two seconds.” And this is a really interesting one because what you’re trying to say on your side when you’re asking it is, “I don’t want to cause any trouble,” or, “I promise this won’t take long. This won’t be painful.”

But what it actually says to me is like, “My work isn’t that important. I’m not that important.” If it’s only going to take two seconds, it must be some sort of irritant. So, you could actually say, “Hey, Pete, I really want to walk you through,” whatever it is, “I’m going to put 30 minutes on your calendar next week. Feel free to move it around if that time doesn’t work.”

By extension, you’ve sort of said, “This is important and I want to take time and sit down with you.” And you’re being warm and friendly by saying, “Find a time that actually works.” So, I call the feeling of not wanting to make those impositions, imposing syndrome, that we, it’s not so much imposter syndrome that’s the problem here, which we’re all pretty familiar with, but it’s imposing.

We don’t want to make it imposition, and so we sort of shrink down the ask. And, actually, sometimes the ask is usually a very valid and legitimate one, so I’m really encouraging folks to make the ask.

Pete Mockaitis
That’s good. Okay. Any other substitutions you recommend?

Kate Mason
A really common phrase that people often use in that same vein of not wanting to make an imposition is that they’ll ask for something. So, “Hey, Pete, would you be able to get me those notes by the end of today?” And then they’ll end it, even though they’ve made a perfect ask, they’ll end it with, “No worries if not.” Right? And it’s such a common one.

And we find it’s coming out of our mouths before we even thought about it. And, “No worries if not,” sometimes there actually is a worry, sometimes I need those notes by the end of today, like, “Our boss needs it,” or, “I need to send it to someone else.” So, the, “No worries if not” is a really one I get people to just catch and say, like, you could just actually say what’s true, which was like, “I appreciate it. It’s such a tight turnaround. Thanks so much in advance. I have to get this to, you know, so-and-so by this evening.”

So, you’re actually explaining what’s going to happen or, like, the reason that you need the thing. And, like, “Thanks again.” Again, it’s subtle but it’s important when, if I see a “No worries if not,” there could be a feeling of, like, “Oh, maybe it’s not that important if I get back to them today.” And, in fact, it often really is important.

Pete Mockaitis
Yes, that’s good. I’m also thinking about the use of the word “obviously,” which can be a bit of a crutch or a self-confidence thing that I find kind of problematic.

Kate Mason
Give me the context. Tell me about it.

Pete Mockaitis
Well, so someone says, “Well, and obviously these numbers include something, something, something.” And so, I’m thinking, “Well, if it’s not…” I guess I’m just like, I mean, I’m a former competitive speech person, too, so maybe I’m just really judgmental and critical. It’s like, “Well, if it’s obvious, I suppose it didn’t need to be said. So that’s unnecessary.”

But, also, I think it’s potentially offensive in the case of, “Oh, well, that was not obvious to me. I guess I’m just an idiot.”

Kate Mason
Right, “Now, I feel stupid because I’ve got to clarify what you mean.” Yeah.

Pete Mockaitis
But I think most often people say “obviously,” kind of from a similar place of diminished confidence, they’re like, “Okay, I’m saying this thing, but, I think, maybe that people are going to say, ‘Well, duh.’ So, I’m sort of trying to head that off at the pass.” So, I bring that up because I feel like it’s coming from a similar place of, well, Kate, you tell us. Like, what is this psychological place of smallness? What’s up with that?

Kate Mason
Yeah. Well, no one wants to say the stupid thing, do they? Right? Like, there’s that feeling of. And the other way you might hear it, “obviously” is a great example, but the other one you might hear or be familiar with is someone saying like, “You’ve probably already thought of this,” or, “This is probably something that someone’s already said before,” right? They’re giving that preemptive caveat to say, “Please don’t hate me.”

Pete Mockaitis
Yes, “Please don’t hate me.”

Kate Mason

And, oftentimes, it’s like a perfectly reasonable thing to say. And it may be, “I have thought about it before, but that’s fine for you to tell me again.” So, yeah, just thinking through, and I don’t want people to get paranoid about all of their language in every single word.

But if you’re noticing, take a little audit, right? Just through the week, “Oh, I noticed I’ve said this. Oh, I noticed somebody else said this. What was the effect of it? How did it feel? Is there a substitution here I could make that maybe gives myself a little more credibility or I liken myself a little bit more? It could be interesting.”

Pete Mockaitis
I think your “Please don’t hate me” is the perfect articulation of what seems to be, from my perspective, a little bit of a psychological root of all this stuff. It’s almost like a fear of stepping on toes or being seen as dumb or rude or inconsiderate. So, what do you recommend we do to just kind of get our mindset and our heads right with this whole thing?

Kate Mason
Yeah, so, exactly what you’re talking about is one of the threat responses that we can exhibit when we feel under threat communicatively. And so, if you think about those, there’s four of them I talk about in the book, but one of them is fight, so someone gets really aggressive.

One of them is flight, they want to leave the conversation or sometimes you see people on stage halfway out of their seat, right? That’s a flight response. A freeze response, they go blank or they don’t know an answer. And the one we’re talking about here is the fawn response, right, to make yourself small in the face of, like, a threat.

And it’s so fascinating, because once you start recognizing these patterns, either in yourself or others, it’s a really helpful code almost or a language that you can start realizing, “Oh, I need to kind of bring them down or deescalate that threat.” They’ve perceived something here and we need to kind of help them regulate or work out how to be more normal in the face of something that feels threatening.

So. in the sense of that smallness one, there’s often a sense of like, “I’m not worthy,” or, “I’m worried about something,” or, “I’m afraid of this not being good enough,” and just thinking through and isolating exactly what that is, and just interrogating it a little bit can be a very helpful way through that to work out, “What is it that I’m actually afraid of?”

Most people are afraid of looking stupid in front of somebody else. And, actually, asking a clarifying question or a powerful question in the face of not knowing an answer is often very helpful to the rest of the group. It’s often not, you know, annoying to others in the way that you might think it is.

Pete Mockaitis
Oh, I like that a lot. So, these diminishing words and language are part of the fawn branch of a stress response — fight, flight, freeze, fawn. And then when you phrase it that way, we could see that there are other folks who will just go very differently. They’ll fight, they’ll get defensive, like, “Well, that’s because we didn’t get the information in time, and so our team wasn’t able to…” And so, they’re going off in another direction.

And that also doesn’t inspire a lot of confidence in terms of, “Now here’s someone who’s really on top of things and a rock star professional.” So, it seems like part of the game is just really getting clear. Like you said, interrogate what’s up in terms of what is it that we fear, and how are we manifesting that in terms of, maybe we’re defensive on the fight.

Maybe we are just like, “Get me out of here. I don’t want anything to do with this project or this person,” on the flight. Or, the freeze, they just sort of say nothing, over the course of the meeting.

Kate Mason
Or, you blank on an answer or something.

Pete Mockaitis
Oh, yeah. So, how do we get to a place beyond the interrogation of our fears and worries, where we’re able to say, “Yeah, it’s quite possible that I’m going to embarrass myself or someone’s going to hate this idea, and I am not bothered”?

I find that fascinating. That seems to be like some people seem not at all troubled by saying things that are false or offensive. And, in a way, I don’t want to be like them. I’d like to be accurate and I’d like to be respectful. But I also kind of envy, it’s like, “Man, you really just don’t give a flying F about how you’re coming across right now. I would like a little bit, but not a full portion of what you have.”

Kate Mason

Yeah. Well, that’s it, right, “God grant me the confidence of a mediocre person.” Like, there’s some sort of liberation there. I think part of this is self-aware folks are usually the ones making these sorts of questions of themselves. They’ve thought so deeply, and, in fact, their own awareness of their perceived, say, likeability, is so high that that’s why some of these threat responses come in, because they’re so deeply concerned and mindful of their place in the organization.

So, it’s usually people who are already pretty self-aware that are having these questions. And they are, for better or worse, and I think it’s better that they’re the folks that I tend to work with, because they’re the ones who are like, “Oh, I think I’d like to work with a communications coach.”

I think the thing that is really interesting to reframe, if you ask somebody who’s feeling like, “Gosh, I would like to ask this question but I’m worried about it,” or, “I’m new to this team,” I have a whole section in the book talking about repositioning questions which can feel deferential or junior in there because we ask a lot of questions when we’re starting out at a job, to think about asking a powerful question.

So, there’s a range of different powerful questions you could use in those sorts of situations, which is like, “Am I right in thinking we’re looking at the X versus the Y?” or, “I want to get up to speed quickly here. Can you just clarify the acronym here so that I know we’re on the same page?”

These are ways of actually asking a really smart question or just showing your engagement on something but getting the information you need. And you don’t need to cave it with like, “Ugh, I’m such an idiot. I don’t know what this acronym means,” but you’re just being mindful and moving things forward. And I think most people appreciate that trajectory and that pushing forward.

When I was debating, I was in a team with this wonderful guy, and it took me a long time to realize, but his code for when he didn’t know something, and we were in a prep room together, his code was, “Talk me through,” whatever the topic. And for a long time, I’d be like, “Oh, great. Well, this is how that works.” And it took me a long time to realize, “Oh, he’s actually saying ‘I don’t know anything about this topic.’”

And it was such a funny realization to me because it always felt very authoritative, and he said it in a way that was very unruffled, very calm, but he meant that, “I need you to talk me through and I need you to help me understand this issue.”

And so, there’s different ways that we can ask for that information, still get what we need, but not necessarily be like, “I’m so sorry for being an idiot,” and “Mea culpa” our way into sort of a deferential position if we didn’t really want to be there.

Pete Mockaitis
And I think it’s also handy when you’re new just to list all the questions. I remember being in some meetings where I felt so clueless, but it was so handy to just write down all of my questions and then I could find out a chunk of them via, whatever, Google, ChatGPT, internal documents, and then only a few were left and that felt great in terms of I am getting up to speed very quickly. And then that just builds natural confidence.

And the questions that you have left, typically are pretty good. It was like, “Yes, of course, it would make sense that you’re asking that. And, in fact, you seem smarter because you’re asking that and you’re being proactive and taking care of things.”

Kate Mason

I think you’ve come to a really interesting point, which is like, I’m saying asking questions can be powerful. Asking thoughtful questions can be powerful. Like, the fact that you’ve done your homework and tried to get as much of it together yourself is really great demonstration that you’ve got in some way there.

I think if it’s like a question like, “What’s this meeting about again?” or something that demonstrates that you just don’t care or haven’t been listening at all, it’s probably going to work in the opposite way. So, I love that, that you’ve gone and sort of done some homework and then come back with the remainder is a great way to think about it.

Pete Mockaitis
Well, yeah, this reminds me of grade school. I’m thinking, when you can ask a great question of a teacher, and they really appreciate it. And they say, “Oh, thank you so much for that. I guess I wasn’t so clear the way I explained how this scientific concept works.”

But then when, I remember, some people would ask the question, it’s not even a question, it’s just like, “I don’t get it.” And you could tell, you could see the teacher’s frustration, it’s like, “I don’t…Well, what is it that you don’t get?” It’s like, “I don’t even know where to begin with this.” So, yeah, you can upgrade your questions, certainly.

Kate Mason
Yeah. I still remember someone who, I don’t know, maybe three semesters into learning Latin, asked the teacher, “Where’s Latin?” And that was a revealing moment.

Pete Mockaitis
Oh, well, yeah. Certainly. Yeah, and they probably asked that to someone else elsewhere, is the best move there. Well, I want to get your perspective as well on when we need to be all the more powerful in terms of, we’re pushing back or disagreeing or challenging folks but they’re worried that we’re going to seem like, “Oh, we’re difficult. We’re not a team player. We’re not really committed,” what are your pro tips for dealing with that situation?

Kate Mason
One of the ways, I think, is to demonstrate what part of you is aligned before you’re talking about what’s difficult. So, you could say something like, “Pete, I really want us, I know both of us want to make sure that we can launch by Friday.” So, you’re emphasizing a shared goal.

Or, “I know we both need to get these numbers ready by end of week,” or whatever it is. “In order for us to do that, I’m really going to need, like, this is the area that I’m really going to need help on,” or, “I have found it really challenging to be able to get this data from your team. Is there any way we can work together and work out a way or a better process for doing that or something?”

Emphasizing that shared goal at the beginning, and then sort of showing that you’re actually aligned together to try and do the thing, is a really nice way for that person to not feel like you’re sort of pointing them out and like being, “Pete, your team has let me down again.” But really that like, “I’m in this with you, and I’m trying hard to work with you, not against you.”

Again, it’s quite subtle but it can be received so much more generously than sort of finger-pointing or, you know, bulldozing your way through. And, of course, it depends on the context and all sorts of other things but I think, as a general principle, that shared goal is a very, very good strategy in those sorts of situations.

Pete Mockaitis
And how about when we just need to say no?

Kate Mason
Yeah. I mean, there’s a lot of sorts of Instagram wisdom, right, “No is a full sentence.” And it’s like, no, that’s actually just not true at work. Right? No is very rarely a full sentence at work. Like, if someone asks you to take something on, you really can’t just turn around and say no, and expect to be respected collegially.

So, I think one of the ways, and again, it depends who’s asking and what it is. So, if it’s, say, your boss and you feel pretty beholden to do that, one way is just thinking through, “How do I show the transparency of what I’m currently working on? So, my boss has asked me to take on this other thing,” and you say, “Great. Here are the other four things that are on my plate for this week. How would you like me to prioritize that in relation to those?”

As in, “I’m just, again, reminding you that there’s a lot happening,” and then they might say, “You know what? Actually, it’s not that important compared to the other four. Put it here or put it number one,” and it gives you clarity but you’re also showing visibility and transparency about what’s happening.

If they then say, “Look I want you to do all five,” and you still don’t think that’s going to happen, then you say, “Look, I’m going to need to be able to drop one of these to get it all done by Friday.” So, like that’s a good way of sort of just showing capacity.

Sometimes it might be somebody from another team sort of putting something on your team or where you don’t really report into them, but they’re trying to push something onto you. Sometimes that’s really simple as, well, it’s not simple in practice, it feels really hard. But the simple rule could be like, “That’s just out of scope for our team. We don’t handle those types of issues. That’s probably better with this other function for these reasons.”

So, saying no is something that we often really fear because it feels like we’ll be unlikable or difficult or all of those things. But I’m much more about being clear about your capacity and being very transparent about that. What’s a goal and a non-goal is actually, ultimately, quite a likable quality because people understand and kind of see what your capacity is and can also demonstrate to build trust because you will deliver on the things you say you’re going to deliver on.

Pete Mockaitis
And your chapter four is called “Kill Your Confidence, Find Your Power.” Confidence is one of the top things we want. So, what do you mean by kill your confidence?

Kate Mason
Yeah, I’m trying to be a little deliberately provocative with that one. But I think when you tell somebody, “Hey, Pete, just be a little bit more confident,” it’s supremely unactionable and unhelpful advice to give anybody, because it’s a little bit like saying, “Just be healthier,” right? We sort of know what it looks like in the end as an outcome, but we don’t necessarily always know the process or what we need to do to get there.

And, counterintuitively, when someone’s told to work on their confidence, they immediately become deeply self-conscious because they’re hyper-aware of it and wondering, “Am I sitting in a confident way? Did I say that confidently? Did it look confident?” So, it takes them out of the actual interaction and makes them an observer of themselves, which, for many of us, can be quite debilitating.

So, what I say in the chapter is much more about, if you are concerned about your confidence and if you want to be more confident, the best way of doing that is focusing on your connection and your relational abilities. So, thinking about in that meeting with the person you’re about to show up with, “Are you actually listening to them?”

We say we’re listening, but we’re often sort of thinking about what we’re going to say next. So, are you actually listening and connecting? Are you being of service to them? Are you working out what they need and working out how you might be able to help them? Are you calm? Have you regulated your own threat responses that we talk about in the book such that you’re ready and open and creative and sort of nimble in those sorts of conversations?

If you can do all of those things, you’re actually ultimately demonstrating a confidence, but you’re not hung up on, “Is this confident? Was that a confident meeting?” and all those types of things. So, you’re actually doing, not thinking about. And that’s a very liberating thing for a lot of folks who actually find a lot more power in doing that.

Pete Mockaitis
All right. Thank you. Well, tell me, Kate, anything else you want to make sure to mention before we hear about some of your favorite things?

Kate Mason
I think that’s a great summary. Really, this book is very much an invitation to try out different strategies and tactics. It’s filled with stories and anecdotes and my own experiences. And the idea is, if you see something there that feels like interesting or that resonates with you and might change your own way of leadership, to give it a try and see what works if you try to incorporate it.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Kate Mason
My favorite quote is by a British artist called Rob Ryan, and he did an artwork many years ago that I have a copy of, and the quote is, “My adventure is about to begin.” And I think of it all the time because it seems to be relevant daily, right? There’s always something else that’s happening and beginning and feels exciting.

Pete Mockaitis
Okay. And can you share a favorite study or experiment or bit of research?

Kate Mason
I often find myself quoting the potential and gender promotion gap research, which shows that women are promoted on experience, what they’ve actually accomplished, and men are often promoted on potential, what they might be able to achieve. And I find myself quoting that a lot to my clients and talking about what that means.

Pete Mockaitis
And a favorite book?

Kate Mason
That’s like asking me to choose a favorite child, but one of my favorite books is In the Skin of a Lion by Michael Ondaatje.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job.

Kate Mason

I would probably say I have an AI email assistant that helps sort email, which is extremely helpful at the moment.

Pete Mockaitis
Well, tell us all about that.

Kate Mason
It’s Fyxer.

Pete Mockaitis
Well, I’ve got Sanebox and I’ve got Superhuman, but Fyxer is new for me. So, thank you. That’s exciting to check out.

Kate Mason
Nice.

Pete Mockaitis
And a favorite habit?

Kate Mason
Probably, trying to be healthy, trying to move my body.

Pete Mockaitis
And is there a key nugget you share, a Kate original quotation that folks are really vibing with and they quote back to you often?

Kate Mason
Yeah, I often share that good communicators can impart information, but gifted communicators can change the room that they’re in. And what I mean by that is that they can really influence and persuade and change the feeling of a room really effectively.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Kate Mason
Yeah, KateMason.co is my website, and you can find a link to my Substack or my socials from there.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Kate Mason
I’d love to think about doing a bit of a communications audit, right? Where did you get energy this week? Where did you spend it? Why might you want to mitigate the bad areas? And what might you want to do to amplify the way you’re feeling good?

Pete Mockaitis
All right. Kate, thank you.

Kate Mason

Thanks so much for having me.

1082: How Driven People Can Achieve Success and Inner Peace with Gino Wickman

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Gino Wickman reveals how high achievers can find inner peace while still maintaining their drive.

You’ll Learn

  1. The foundational disciplines that lead to inner peace
  2. How to teach your ego to chill
  3. Why to shift to thinking in 10-year timeframes

About Gino

Gino Wickman is a renowned entrepreneur, speaker, coach, teacher, and author, best known for founding EOS Worldwide and creating the Entrepreneurial Operating System® (EOS®), a comprehensive framework that has impacted over 250,000 businesses worldwide. Gino is also the author of the award winning, best-selling book, Traction: Get a Grip on Your Business, along with seven other books. 

Gino is deeply committed to helping entrepreneurs achieve their vision. Through his books, coaching, and the EOS® framework, he has equipped hundreds of thousands of entrepreneurial business leaders with the tools and insights needed to get everything they want from their business and life. The five pieces of content that Gino created helps entrepreneurs and leaders wherever they are on their journey—from start up to sale to inner peace.

Resources Mentioned

Thank you, Sponsors!

Gino Wickman Transcript

Pete Mockaitis
Gino, welcome!

Gino Wickman

Thank you, Pete. I am thrilled to be here.

Pete Mockaitis

Well, I’m thrilled to be chatting. I’ve heard your name many times and you have done a lot of stuff, written a number of books, and I’m fired up talking about your book, Shine. And could you kick us off by sharing any particularly surprising and fascinating discoveries you’ve made about humans, professionals, leaders while putting this together?

Gino Wickman
Well, the big idea is that it is possible to be driven and have inner peace. And so, what we teach are 10 disciplines that will maximize your energy, impact, and inner peace. And we teach three discoveries to help you free your true self. And so, you and I were talking a little bit before we started, and so a great word is, you know, how to stay in flow, how to be more productive, make more of an impact on the world while experiencing more peace.

And you use the word flow, we actually have a word in the book we call “flowt,” which is spelled F-L-O-W-T. It’s the combination of two words – the word flow and the word float, because the reality is, when you implement what is in this book, you will be in a better state of flow while working and making the impact and doing the stuff that you do in your work-life, while, at the same time, feeling like you’re floating through life, and that’s that inner peace. And it’s this beautiful combination of making an impact while having inner peace.

Pete Mockaitis
Gino, that almost sounds too good to be true.

Gino Wickman
I love that.

Pete Mockaitis

So, tell us how’s that done?

Gino Wickman
Yeah, you bet. All right. Well, let’s do that. I’m going to create a big picture context and then I’m going to follow your lead in terms of how deep you want to go. But the big picture context is this. It starts with understanding these 10 disciplines, and these 10 disciplines have evolved. They started with what I call an outer-world focus.

And so, in this conversation we’re going to have, we, human beings, we all have an outer world and we have an inner world. And those two things are very different from each other. And so, when I created the 10 disciplines originally, it was all about outer world focus, being more successful in your outer world, only to discover, over time, they also help you in your inner world.

And so, what the 10 disciplines are is they create a foundation that allows for time and space to do what I call inner work, which then takes us to the three discoveries for freeing your true self, which is where the real fun work goes, it’s where we really go inside. And there’s one of the discoveries that I’d really love to focus on in our time together. But, again, they’re called the three discoveries for freeing your true self.

Now what I’d like to do, that’s the big picture, I just want to take it down a little bit and just get really specific in terms of what the discoveries are and what the disciplines are so that there’s a high-level understanding because then I’d love to just kind of drill down on one or two with the limited time that we have.

But, very quickly, the 10 disciplines for maximizing your energy, impact, and inner peace are, number one, 10-year thinking; number two, take time off; number three, know thyself; number four, be still; number five, know your hundred percent; number six, say no, dot, dot, dot, often; number seven, don’t do $25-an-hour work if you want to make six figures; number eight, prepare every night; number nine, put everything in one place; and number 10, be humble.

So, that’s a mouthful, but I wanted to share those because I want to put as much out there as possible. But when you implement those 10 disciplines in your life, you create this incredible foundation, like I said, that creates space and time to then do the inner work, which is where flow really happens. And those are the three discoveries.

And so, again, the three discoveries for freeing your true self, discovery number one is, “I am driven.” And so, for us driven people out there, it’s a blessing and a curse. It’s important to understand exactly what we are. Discovery number two is that all decisions are made out of love or fear. And we take you to the root of fear- and love-based decisions. And that’s where I’d love to kind of drill down on today with your audience.

And then discovery number three is where we started. And that is, that it is possible to be driven and have peace. And so, there’s the big picture, if you will, and we can drill down on any of that wherever your gut is taking you.

Pete Mockaitis
Yeah. So, with regard to the flow, which of these 10 disciplines or discoveries gives us the most of that?

Gino Wickman

So, I wanted to start with discovery number one, which is 10-year thinking. And with each one of these discoveries, I always love to do three things. Number one, I’m going to start with a bold statement, that if you’ll just give me blind faith and do this, you will get all the benefit from the discipline. Second thing I want to do is share all the benefits. Third thing I want to do is give you an action that, if you do this, you will start to get the benefit.

So, with 10-year thinking, the bold statement is, if you just do this, and that is, shift your mind from short-term thinking to thinking in 10-year timeframes. Now the benefits. If you do that, time will slow down for you, a peace will come over you, you make better decisions, you will actually get to where you want to go faster, you will have more clarity, more alignment.

And then the action I urge is a great little exercise to get the neurons in your brain to shift, because that’s what it’s all about, is to simply write the date, your age, and a goal 10 years from now. So, write the date 10 years from now, how old are you going to be, and what’s the number one most important goal. And just doing that starts to shift your brain.

But then there’s a fun little secondary exercise, is when you look at that goal, think about all of your actions and decisions right now, here today, and are they all in alignment with that goal? For most people walking the earth, we’re short-term thinkers.

We want everything now, now, now, now, now. And if we can shift that to thinking in 10-year timeframes, I discovered it at 35 years old and it changed my life, all of a sudden, like I said, time slows down and, ironically, you get there faster. And there’s a great quote that says, “We tend to overestimate what we can accomplish in a year, but we greatly underestimate what we can accomplish in 10 years.”

So, there’s a whole bunch of stuff we can accomplish in one good decade, we just got to shift our mindset because we tend to be making short-term decisions.

Pete Mockaitis
Intriguing. Well, could you give us an example of someone who was doing some short-term thinking, they shifted to a 10-year horizon, what that 10-year goal was, and how that ended up being transformational for them?

Gino Wickman
I think about myself, all through my twenties and my early thirties, and I just was very impatient and I wanted everything immediately. And I set way too many goals and I wanted everything really fast. And so, as a result, I was making bad decisions. I was making these short-term decisions.

So, for instance, in its simplest form, if you want to be healthy 10 years from now, today, if you eat that piece of cake or drink that soda, that’s an action that is not in alignment with where you want to be. And so, the shift to that is exercising, eating well. And so, you want examples, and I’m trying to give you the best ones I can, but when I shifted to what I really wanted out of my life – relationally, physically, business-wise, income, net worth – I started making decisions today.

So, it’s as simple as how much I saved every single day, week, month in the short term. Again, how I took care of myself, how I treated my loved ones. So, if I want to be in a great marriage, if I want to have great relationship with my friends and family, today, that thing I’m about to say, I say it a little bit better, a little bit different than I would have just kind of living in the now and short-term thinking. So, does that help?

Pete Mockaitis
Yeah. So, you can see more, I guess, weight, importance, consequence, implication of your action when you are beholding the compounding, aggregated, multiplicative effect of the thing over many years.

Gino Wickman
Exactly. Yeah. Well, I’ll stop there, so I think you’ve got it, but please ask if you want to dig deeper.

Pete Mockaitis
So, then when it comes to the flow, tell me more.

Gino Wickman
And so, we’re talking about energy and managing energy, which is certainly flow. So, like I said, when you shift to 10-year thinking, all of a sudden, your body calms down. You’re no longer having angst and feeling that urgency and that impatience, because now you realize there’s a lot you can accomplish in 10 and 20 years. When you lengthen that time horizon, all of sudden, your body calms down.

And in that calm state, just imagine what that just did to your energy. Now, all of a sudden, you’re making better decisions. You’re thinking better. You’re clearer. So, just the difference between feeling that urgency and feeling a calm in that state of calm, you are making much better decisions.

Pete Mockaitis
Well, that’s interesting. And sometimes I can think about these states just naturally arising when I’m trying to crush the email inbox, you know, like all these messages, “Let’s go, go, go, go, go. Move, move, move. Send, send, send. Archive, archive, archive. Forward, forward,” all that. So, there’s that state, which is fast, rapid, and can conjure up some angst along the way.

As opposed to if you’re at a strategic planning retreat and you’re just staring out the window and pondering what are the strategic goals and visions to be done over the years. And so, I could feel that emotional contrast and it is more fun and enjoyable to be in the big dreaming vision, strategy retreat, setting.

I guess I’m wondering, it could be easy to fall into old habits. And in the heat of battle, in the moment of urgency, do you have any pro tips on pulling it back up?

Gino Wickman
Well, actually, your example that you just gave was perfect in helping me give a clearer answer about that. Because, when I say shift to 10-year thinking, I’m not talking about going to a strategic planning retreat and sitting there staring out the window.

I’m talking about when you are sitting and ripping through those hundred emails that sucks, quite frankly. Two mindsets. One mindset is you are short-term thinking, you’re worrying about all your short-term problems, you want everything now, now, now, now, now, you are not looking past next week, compared to you are thinking in 10-year timeframes.

You clearly know what you want your life to look like 10 years from now, and you know you can get it because in 10 years you can accomplish anything. When you rip through those hundred emails, the answer, the response, the tone, the quality of the answer will increase with long-term thinking than short-term thinking.

So, that email is a great example, but now let’s go to every interaction and touchpoint between all the people you interact with on a day. Your friends, your family, your loved ones, your coworkers, your boss, whatever it is, when you are thinking in longer-term timeframes, when you get your body to calm down and see life in a longer timeframe, you respond better to people. You make a better decision in that moment, just like you would in answering those emails.

Pete Mockaitis
And I suppose I’m thinking about the actual internal physical state there. It’s good to have that perspective, and that does influence the state itself right there. I guess I’m just saying, it seems that it’s quite possible to get caught up in the moment all the time, any kind of context, whether you’re talking to somebody or you’re irritated by something.

Gino Wickman
Yeah, absolutely. And I’m not talking about something you’re going to snap your fingers in one minute and shift to 10-year thinking. This is a discipline. That’s why they’re called disciplines. You’ve got to change your neurons. Ninety-five percent of the planet’s neurons are only capable of thinking short term. And so, they’re making all these short-term decisions that most of them are not great.

To shift those neurons to thinking in long-term timeframes, you’re going to make better decisions. The other thought that comes to mind is, like, when I’m sitting in a meeting, whether that’s on Zoom or live or wherever it is, I just have this ability to cut through everything and see everything so clearly because I’m so calm in the moment. I’m not feeling any urgency. And for some reason, better answers come.

You’re tuned in more to everything going on because, again, you’re taking a long-term outlook. You’re not feeling like you have to accomplish everything right now. And so, it’s like, I feel it in my body right now, both sides of it. For the people that sit there in angst, feeling so hurried, they’re just not making great decisions for the long-term.

Pete Mockaitis
Yeah. Well, that’s a lovely statement there. It’s like, “I feel no urgency,” which is wild to hear from Gino Wickman, because I think a lot of us in entrepreneurial world, we think, “That’s one of the top things a leader entrepreneur needs is sense of urgency in order to execute and make things happen.” And you’re saying, “Well, quite the opposite.”

Gino Wickman
Yeah, exactly. And so, I like the word driven. So, you’re still going to be as driven as ever and you actually become more driven when you find this inner peace and have this calm. But absolutely, you don’t feel that urgency. And I get that it’s hard to believe if you’re sitting there in an urgent state right now, but I’m here to tell you, it’s possible and that’s why it’s one of 10 disciplines. There’s only 10, and when you apply all 10, look out, baby, because they have a synergistic effect on each other as well.

Pete Mockaitis
Well, do you have your pro tips, sort of like a stop, drop, and roll? If you find yourself getting hooked, sucked into the urgency, how do we shake it off?

Gino Wickman
Step one, take a deep breath. Just take a deep breath. It takes less than 10 seconds. Number two, remember your 10-year thinking. Remember your 10-year vision. Remember what you want. And then, all of a sudden, the right answer is going to come out. So, take the deep breath and shift to 10-year thinking and the right answer is going to come out.

Pete Mockaitis
All right. Understood. Well, let’s talk about being still.

Gino Wickman
You bet. Well, so this is a nice little tie to the deep breath I just talked about. So, driven people, by design, most really struggle with being still. And so, the discipline is being still. It’s discipline number four. Again, I just want to start with that bold statement, then the benefits, then the action. And so, the bold statement, if you will just simply sit in silence for 30 minutes every day.

The benefits, you will get more energy, more clarity, more creativity. more ideas, stuff comes up and down, I like to say, I’ll explain that to you in just a second here. You get downloads, you shed layers, you experience true freedom, calm, and your nervous system calms down. And so, the action is simply do it tomorrow morning.

So, tomorrow morning, we urge you to just maybe start with 10 minutes if you really struggle with this, but this is really hard for most people. Because, when we get still, when we truly get still, now this is one of four things. It’s meditation, it’s contemplation, it’s prayer, or it’s journaling. Those are the four we recommend. There’s a hundred other ways to do this, but start with one of those four.

For me, it’s mostly meditation, but I do all four of them, but it’s just being in stillness. And so, in meditation, in silence, the reason it starts to get uncomfortable for people is when we get still, all the stuff starts to come up. In other words, our bodies start to talk to us. So, the angst that we tend to feel, there’s stuff going on inside of us that happened through our life. It’s trauma that we’re carrying around.

And so, for me, most of them, when it’s in my chest, it has something to do with the past. When it’s in my stomach, it’s something about the future, but you will have sensations that come up, and your job is to pay attention to those sensations. Your body’s telling you something, and things will come down. I call them downloads.

When you really are in stillness and it’s a practice, you will get downloads. You will get answers to problems you’re trying to solve. You will hear things, see things. You will literally get downloads. And the net effect of all of it is your central nervous system calms down. Now we’re back to that flow state, being more calm when things are very intense, you’re making better decisions, you’re seeing everything where most people aren’t.

And so, I’ll shut up and let you ask your questions.

Pete Mockaitis
Well, that’s intriguing. So, sitting in silence, 30 minutes, prayer, meditation, contemplation, journaling, so I suppose, let’s cover all the things that we’re not doing. I suppose we’re not looking at any form of a screen along the way.

Gino Wickman
You got that right.

Pete Mockaitis
And we are not eating. We’re not talking to another human. So, that’s the idea, is that there is silence and we are, in a way, we’re mostly not doing much at all.

Gino Wickman
Right. Well, you’re not doing anything. So, yes, yes, yes to everything you said. So, total stillness, total silence, uninterrupted, so you are locked in some room that is silent and quiet. It’s okay if you’re hearing birds chirping or wind blowing, things like that, but, yes, you are uninterrupted. This is time for you and yourself to connect to your body in a big way. But, yes, yes, yes to every statement and question you just asked.

Pete Mockaitis
And so, then do you start with a question, or a prompt, or an intention, or it’s just nothingness, just blank-slate opening.

Gino Wickman
Yeah. And it depends on which form of stillness. So, let’s take them one at a time, okay? So, meditation, you know, there are a thousand meditation apps. There are a thousand meditation books. So, meditation, there are so many ways to do it. So, I’m going to give its simplest form, but just know there are many ways to do this.

But meditation is all about, again, sitting in silence, sitting in a chair, whether your back is leaning against it or sitting up, that’s okay, you’re going to hear a lot of different philosophies around that, but it is absolutely silencing your mind. And so, for me, it takes about 10 minutes for my mind to stop racing and go ultimately completely calm. And I get to a place where I can literally go 20 minutes without a single thought.

So, that’s where you want to get to. But believe me, if this is new for you, your mind is going to race for a while so just stay with it. So, yes to your question there because it is absolute nothingness in meditation. The goal is to have no thought, and when thoughts come up, you just stay aware of those thoughts and they pass. They come and they go and they pass. You’re just observing those thoughts. So, that’s meditation.

Contemplation is different because contemplation is you’re really contemplating something. You might be trying to solve a big problem. When I’m doing writing or solving, I will spend time in contemplation. A lot of great answers will come to me. In prayer, you’re talking to a higher power, whatever you believe in. So, yes, you’re saying words either out loud or silently.

And then in journaling, you’re sitting there writing. And the goal there is to just, it’s called hot-penning is just to write. You don’t want to do too much thinking, but you’re just literally writing. So, that’s where they’re each very different. And it’s, ultimately, about finding your own formula. I spend the most time in stillness and meditation, but I absolutely contemplate, pray, and journal when necessary.

Pete Mockaitis
And I’m intrigued, as we talk about flow, I’m thinking about Mihaly Csikszentmihalyi, and finding that balance associated with not being too lethargic, low energy, bored, dragging, and not being too anxious, hyped-up, whatever, as well as finding an appropriate difficulty, like, “This is not so easy, I’m bored. And not so overwhelming, I’m freaking out.”

So, we talked about a couple of approaches here along the lines of taking the 10-year perspective, taking a breath, having some silence to sort of bring it down, which is probably more necessary as you’re working with a very driven entrepreneurial population so often. I’m curious about the times when we need to pump it up. It’s like, “Oh, we’re feeling sleepy. Not into it. Just one of them days.” It’s like, “Ah, there’s a hefty dose of I don’t want to,” going on for whatever reason. How do we crank it up if we need to?

Gino Wickman
Well, if we’re still on the subject of stillness, because I can give you a couple other answers, but I want to stay on stillness with that, is sit silent for 30 minutes. So, when the race horse is burnt out and tired, sit in stillness for 30 minutes. It will, literally, recharge your batteries. It will re-energize you. You are burnt out.

Now, all of the 10 disciplines applied to your life will avoid all the burnout. So, I want to be careful not to teach all of them in answering your question about feeling burnt out, but start with 30 minutes of silence, and just do that for the next seven days, and you are going to feel your battery recharged. You’re burnt out because you’re going so fast and hard and you’re not taking a break. The 30 minutes of stillness is that wonderful break that recharges your batteries, and again does so many other things that I’m describing but it will recharge your batteries.

Pete Mockaitis
All right. Well, Gino, tell me, any other top do’s or don’ts you want to make sure to mention before we hear about some of your favorite things?

Gino Wickman
Well, I would jump to the three discoveries now. Discovery number two, all decisions are made out of love or fear. And what I want to teach there, it’s a very deep, heavy topic, but it’s so powerful and simple when you understand it, and it gets to what I was just talking about. And it’s understanding that our egos have been trying to protect us for a lot of years. And as a result, it has created protective layers that are not serving us well.

And so, every decision, emotion, thought, feeling we have is coming from love or fear. And that angst that I talked about, most of my decisions were coming from fear. Most of them now come from love because I went to the root of what was causing that. And what is at the root is to understand that your ego is hanging onto stuff from the past, protecting you from it ever happening again, and you can shed that.

It’s simply known as an energetic block inside of you that you need to remove. And when you remove that block, you start making better decisions because you don’t feel the need to protect yourself anymore. And so, it’s all about getting the ego to relax. Again, very deep topic. It’s the lengthiest chapter in the book, but a very, very powerful concept to remove the angst and to start to shift to more love-based decisions.

And then we go back to the emails you talked about, and the meetings that you’re in, and all these things going on. When all of those responses are coming from love, you are going to have a better life. You are going to have people that want to follow your lead. You’re going to get a better response from people in your life. And so, that would be the last little nugget I would throw out there.

Pete Mockaitis
And so, that’s a nice sort turn of a phrase, the ego relaxing, like, “Hey, chill out, dude. It doesn’t need to be all about you and being impressive, or winning, or shining, or performing, or dominating, or standing out, like, whatever, so just chill.” So, that sounds very useful. I’m curious, do you have any top perspectives, prompts, pointers that can get that ego chilled when it’s flaring up?

Gino Wickman
You bet. So, we offer 30 resources for shedding in the book. There are thousands of resources for shedding, as we call it. And so, again, now that you’ve grasped the concept that our ego has us hijacked and held in a prison, and it’s just simply trying to protect us, so, please, its intentions are good. It is still trying to protect us from saber-toothed tigers because it thinks every threat now in business and in life is a saber-toothed tiger, so it’s trying to protect us. Its intentions are good.

And so, great disciplines are to be aware. So, just be aware. That’s the final root of that second discovery that I’m talking about. When you start to become aware that this decision, thought, feeling, emotion came from fear, or this thought, feeling, emotion, decision came from love, it’s just an awareness thing. And when you notice the ones that are coming from fear, you can start to chase it back to what’s really going on.

And so, awareness is the first thing I would suggest. This takes practice. But, you know, assuming talking to your audience out there, on average, you’re going to be around for another 40 years. Invest a year in this. Invest a year in just being aware of watching your ego operate, and it will start to relax. Become aware of when it’s trying to protect you.

When you find yourself being reactive to someone else, something they said, that is your ego. You should never react to anything. You should and can respond to things. But when you’re reactive, then they’ve got a hold of something going on inside of you. So, just be aware. That would be the first tidbit I would offer.

Pete Mockaitis
All right. Well, now let’s hear a little bit about your favorite things. Can you start us off with a favorite quote, something you find inspiring?

Gino Wickman

Yeah, so my favorite quote is, “You get everything out of life if you help enough people get what they want.”

Pete Mockaitis
Oh, Zig Ziglar, very nice. And a favorite study or experiment or piece of research?

Gino Wickman
We talked about stillness. And there was a study done with hundreds of people that would go into a room and there was a button that, if they hit the button, it would give them an electric shock that hurt. And so, what they were told to do is sit in stillness and silence for 30 minutes.

And if they didn’t hit the button, they receive some financial reward. And so, in that study, most people hit the button, and they all received the shock before the study so they knew the pain of the study. So, all agreed they do not want to feel that pain again. But sitting in stillness for 30 minutes, most hit the button because it was more painful for them to sit in stillness, like we talked about where things come up.

And one particular, I wish I could remember the number, but one particular subject, hit the button something like 63 times. I mean, some ridiculous number. So, just that really powerful insight in how we human beings struggle with being with ourselves.

Pete Mockaitis
All right. And a favorite book?

Gino Wickman
Letting Go by David Hawkins.

Pete Mockaitis
Okay. And a favorite tool?

Gino Wickman
My legal pad. I’ve been running everything in my life from a legal pad for 37 years.

Pete Mockaitis
And a favorite habit?

Gino Wickman
Favorite habit is we talked about, is stillness meditation.

Pete Mockaitis
And is there a key nugget that you’re known for, a Gino sound bite that gets quoted often?

Gino Wickman
Probably the most common one is “Vision without traction is hallucination.”

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Gino Wickman
Yeah, I would say two directions. So, if you love what you heard and Shine is appealing to you, I would pick up the book Shine. You can get it at any retailer. But if you go to our website, The10Disciplines.com, you’ll find out about all things 10 disciplines. But you could also go to my website, which contains all of my content that I’ve created, GinoWickman.com.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for someone looking to be awesome at their jobs?

Gino Wickman
Well, what I would suggest is go to the website, The10Disciplines.com, and just download the free chapter and read those first 27 pages and see if it pulls you in.

Pete Mockaitis
All right. Gino, thank you.

Gino Wickman
My pleasure.