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642: How to Identify Your Career Season and Land Your Dream Job with Ramit Sethi

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Ramit Sethi shares how to find your career season and jobhunting insights for landing your dream job.

You’ll Learn:

  1. What makes a job the dream job
  2. The question you should ask your career role model
  3. How the briefcase technique can get you the job or raise

About Ramit

Ramit Sethi, author of the New York Times bestseller I Will Teach You To Be Rich, has become a personal development expert to millions of readers in their twenties, thirties, and forties. He started his website, iwillteachyoutoberich.com, as a Stanford undergraduate in 2004, and he now hosts over a million readers per month on his blog, newsletter, and social media. 

Ramit grew up in Sacramento, the son of Indian immigrant parents who taught him the art of negotiating. Ramit went on to earn a bachelor’s and master’s degrees in technology and psychology from Stanford University and has used this understanding of human behavior to create innovative solutions in self development. Ramit and his team build premium digital products about careers, personal finance, entrepreneurship, psychology, and personal development for top performers. The IWT community includes over 1 million monthly readers, 300,000 newsletter subscribers, and 35,000 premium customers. Follow Ramit on Twitter and Instagram.

Resources mentioned in the show:

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Ramit Sethi Interview Transcript

Pete Mockaitis
Ramit, thanks for joining us here on the How to be Awesome at Your Job podcast.

Ramit Sethi
Thanks for having me.

Pete Mockaitis
Well, Ramit, I’m excited to chat with you for several reasons. And one thing, you wouldn’t know it, but the very name of this podcast was inspired by you, I Will Teach You To Be Rich. I was chatting with my roommate in the bath, not the bathroom, in the kitchen, and we were thinking about different options, and he said, “You know what, I really think How to be Awesome at Your Job is where it’s at. It’s like ‘I Will Teach You To Be Rich.’” I was like, “Yes, exactly. It’s so clear this is what you’re going to get here. If some guys can teach you to be rich, I’m going to show you how to be awesome at your job. That’s what’s up.” So, thank you for that.

Ramit Sethi
Very straightforward. I love it.

Pete Mockaitis
Word. Well, straightforward is one of your specialties and you’ve got a whole lot of straightforward wisdom in your course Find Your Dream Job 2.0. Tell us, kind of what’s the big idea or thesis behind the whole thing here?

Ramit Sethi
When people talk about a rich life, it’s funny, you ask them, “What is your rich life?” and they almost always say one of three things. They say, “I want to do what I want when I want.” And I go, “Well, what do you want to do?” And then they just stare at me blank because they’ve never actually thought beyond that answer. So, that’s one.

The second one is they say, “I want to have a million bucks,” which is fine, but a million bucks, if you’re 60 versus 30 or if you live in Manhattan versus Topeka, Kansas is completely different. And the third and most haunting answer they give me is, “I just want to pay off my debt.” So, to them, their rich life is simply getting to zero.

Well, one of the things that’s been happening more recently, especially online, is people talking about freedom and looking down on jobs, basically saying, “If you have to work at a job, you’re a loser because only entrepreneurs are successful, etc., etc.” Now, first of all, I’m an entrepreneur but I’m personally offended when people say this because that’s just not true.

The majority of people make their wealth through a full-time job. There’s also lots of good reasons to work at a job. You can create something together that’s bigger than you can ever create alone. You can learn skills that you could never learn alone. You can have an impact, and on and on and on. And I happen to know this first hand because I have coworkers, employees who work with me to create an amazing business and help millions of readers.

So, I just want to first start off by saying let’s get rid of this misconception that a lot of people on Twitter are talking about, which is that if you have to get a job, you’re a loser. That’s BS. A job is a perfectly valid way towards a rich life, being an entrepreneur is a perfectly valid way towards a rich life. We choose.

So, with that said, I wanted to help people find a dream job, not just a normal job, not just a job where you’re like, “Oh, God, it’s Sunday evening. Ah, I have to take a deep sigh thinking about what I’m going to do tomorrow.” But, really, the tactics that top performers use to find jobs that pay them well, that challenge them, so that was the origin behind the Dream Job program.

Pete Mockaitis
Okay. Well, so finding dream jobs, sounds like a great thing to do. Tell us, there are a lot of career coaches and voices out there in the world, what’s kind of distinctive about your approach?

Ramit Sethi
Well, when I started out in college, I had an odd hobby which was I love to interview. And so, I got a small group of my friends together. This was our hobby, we love to interview, so we’d get together, we’d compare notes, “What did they ask you? What did you say?” And we started landing job after job. So, I received job offers at top-tier companies like Google, Intuit, a multi billion dollar hedge fund, and one of the key differences with many career options out there is there’s lots of people who can give you on a resume, you know, 1.25-inch for margins. Irrelevant when you’re looking at top-tier jobs.

So, I always have a philosophy which is study the best. And if I want to find a job, I want to find people who have gotten jobs at top companies because they understand the game at a completely different level than everybody else. So, after I graduated and I had these job offers, I wondered if it was just me. Sometimes you can just be very good at something, and I decided I wanted to help some of my friends to see if I could teach this to them.

So, I remember one of my early friends, she had dropped out of law school and she was feeling very despondent because her parents and family expected her to become a lawyer. She’s like, “What am I supposed to do? I have all this debt.” I said, “I’ll help you find a job but you have to do everything I tell you.” And she was like, “Okay.” And she didn’t think she had any transferable skills. Of course, we all do. We just don’t know how to position them. So, I helped her get a job at a top tier Wall Street company. And then two and a half, three years later, she came to me, and said, “Can you help me again?” She switched to technology and got another top-tier job there.

So, over the course of the last 10 years, I’ve helped thousands of people find their dream jobs, switch industries, get substantial raises from $10,000 to $80,000, and that’s really what separates the material that we teach from the average career coach out there.

Pete Mockaitis
Okay. So, one distinction you assured is, “Hey, we got some results. Shebam! That’s what it’s about.” That’s awesome. Well done. And so then, how was the approach towards those results different than maybe the mainstream?

Ramit Sethi
Let’s take the most common advice in the career space when you’re looking for a job. What do you it is? If people look for a job, what’s the most common advice that they run into?

Pete Mockaitis
I don’t know, follow your passion, see a bunch of things online.

Ramit Sethi
Yes. Oh, my God, both of them. It’s just drives everybody nuts, right? As if you’re supposed to go outside in the rain, open your mouth and lift it up towards the sky, and passion just rains down into your mouth. That’s not how it works, my friends. And then, “Oh, let me see. I don’t like my marketing manager job. Hmm, one day my boss finally says something disrespectful to me and I decide to leave, what am I going to do? I’m going to go to some random job search website. I’m going to type in ‘marketing manager’ the very job title that I don’t like and then I’m going to delegate my job search to an algorithm and upload my resume and wait.” What a passive approach to life. What a passive approach to the eight plus hours a day you spend in your job which turns into a career.

I want to propose a totally different approach. So, first off, if you are going for a $250,000 a year executive position, the way that you approach your job search, the companies, your informational interviews, is going to be completely different than if you are a lawyer transitioning to being a social worker. Completely different. So, I want to start by introducing this concept which you will not have heard anywhere else called career seasons.

Just like in life we have different seasons, we dress differently, we travel differently, we have the same in our own lives for our careers. So, let me give myself as an example. When I was in my 20s, I loved working hard, I was willing to work weekends, 60, 70 hours a week, no problem because why? I wanted to grow and more money, more responsibility, more skills. That was the growth season. And some of you listening right now, you’re in growth season. You’re like, “Yeah, pay me $15,000 more I’ll put in all the time you want.”

Okay, what happens as we get a little older in life? Some of us have families, elderly parents, hobbies, and we decide, “You know what, I think I want to focus on my lifestyle. Yes, I want to perform at work but I’m going to prioritize a job that lets me have a lifestyle outside of work, maybe pick up my kids at 3:00 p.m.” And then, for some of us, for example, the lawyer who decides they want to be a beekeeper, “I’m sick of being a lawyer. Okay, I’m out of here.” They want to completely reinvent themselves. They are in the reinvention season.

So, if you are going to a career coach or a random website, how can you expect to find your dream job if you’re getting the same advice as a lawyer reinventing themselves or a senior executive gunning for a half a million dollar a year job? You first start, as we teach in our dream job program, how to find your career season. And you can only choose one, not two. That’s the most common mistake. You choose one and then we show you exactly how to filter and find the right jobs for you.

Pete Mockaitis
Okay. And that was a handy framework right there in terms of those are three very different flavors. And so, let’s talk about growth then. Yeah, I got to pick one. That’s what I want to go for as the best fit for most of us listening, although, personally, I think I’ve recently emerged from growth into lifestyle.

Ramit Sethi
Wait, wait, before we go on. Can you just tell us, how did you know you switched because there are always telltale clues? How did you know you switched to lifestyle?

Pete Mockaitis
Well, I suppose it’s like, I guess, I think about it financially in terms of I don’t see any reason for me to work more to earn more. I could work less and earn less, but, fortunately, the way my business is working, I work less and earn about the same. So, it seems like I can do that and I’d like to do that and, you know, got two kids and a wife, and they’re toddlers. How did I know? I think it’s just more and more times bumping up against something, it’s like, “Why am I trading more hours of which are scarce for more dollars which are, hey, fortunately, these days, not as scarce? This doesn’t seem to make much sense to me.” And so, yeah, those kinds of things.

Ramit Sethi
Well, that’s awesome and I hope everyone listening really think about if that resonates with you because, for example, when I was 22, everything you just said would’ve made zero sense to me. I’d be like, “What are you talking about trading? I have infinite time. Get out of my way. I want to grow my career. I want to get promoted,” all that stuff.

But you’re completely right. When you have toddlers, when you’re married, when you have the financial stability to really think about, “What do I want with my limited time every day?” Then, suddenly, you may recalculate, or you may say, “You know what, I love growth. I’m going to double-down on this.” So, anyway, thanks for sharing that. It’s very insightful.

Pete Mockaitis
Oh, sure. My pleasure. So, let’s say folks are in the growth season and they’re thinking, “Let’s do it up. Let’s find a new opportunity that’s going to mean more fun, more impact, more money, more responsibility, more learning, more, more, more,” how do they go about it?

Ramit Sethi
The typical way, as we know, is go update your resume and then put it on a website. That’s fine if you want to compete with five other million people who are doing the same thing. I prefer to narrow down my job search, and this is what we teach our dream job students, so that you can answer this question, “What is your dream job?” When I ask people that, they say things like, “I want to help people.” Okay, I do too. But what I really want you to be able to do is to answer that question with something like this, “I want to work at a B2C technology company in the Bay Area which has between 15 to 50 people, as a marketing manager or senior marketing manager.”

That is extremely focused. And when you have a crisp answer like that, suddenly, you can identify the 10 to 20 companies that match, and, like a shark, you can start circling it. And I’ll talk about what do you do when you circle those companies. But remember, you are a shark. You’re going after your target versus, “Let me throw my resume up in the wind and see where it lands.”

Pete Mockaitis
Certainly. And how does one arrive at that level of specificity?

Ramit Sethi
Well, you want to start off by saying, “What is my dream role? And what is my dream company?” So, dream role, a lot of people, again, they sort of just fell into the current job title they have. They graduated college, they became whatever title, and then maybe they got promoted or they just kind of got bumped along. And so, here they wake up, they blink their eyes, and they say, “Okay, I guess I’m a blank, blank, blank.” And then when they search, they search for the same title they have.

We want to start off by saying, “What skills do I have? And what do I want to be doing?” So, I’m a marketing coordinator, marketing manager, insurance salesperson, etc., and you can start by doing the research, which we show you how to find other people who have that title or had that title, and say, “Do I like what they do? Do I like their career trajectory?”

The best part about doing this research is you have a crystal ball into other people like you. So, if you are, I’m just using marketing manager, it could be any job title. If you are a marketing manager, you can look in the future and see what other people, who used to be a marketing, are three years from now. Senior marketing manager, maybe eventually CMO. Is that what you want? What does a CMO do? Okay, great. Now I’ve turned a job into a career and I’m looking forward. Awesome. That’s part one.

You walk out of there saying, “Great. I know my job title. Now, company.” Most of us sort of look around at the companies around us geographically and we go, “Okay, I’ll apply to a few companies and wait.” Again, that’s the approach that everybody takes. Nowadays, particularly if you want to work remotely, there are lots of opportunities and ways to do it. So, when we do our research and we show our dream jobs students, they start off with the companies they know I’ll just give you an example. We had a woman who worked at Guitar Center, you know, those places where you go and buy a guitar.

Ramit Sethi
She’s in some kind of marketing role. And then she got promoted, she ended up working at Disney, and then she went and got promoted and worked at some other entertainment company in L.A. And as I was following her career on LinkedIn, it occurred to me, “Wow! This lady, first of all, she’s a top performer. She’s gotten promoted every two to three years. Second, let me look at her trajectory.” For example, if I was starting out, I would’ve never thought of working at Guitar Center. It’s just not in my purview. But guess what? Someone who worked at Guitar Center then went to work at a world-class company like Disney.

And, suddenly, I’m saying, “Wait a minute. Can I work at Guitar Center? What other companies are similar to Guitar Center?” So, you can piece the puzzle together, as we show you how to do this research, and you end up with a spreadsheet of roughly five or so job titles and 20 or so companies, dream companies, and now you start putting them together and going out and circling your targets. That’s how you do it.

Pete Mockaitis
And so, now with Guitar Center, that turned up in LinkedIn sort of, I think about that Wayback Machine, you know, sort of like back in time at a previous phase. So, is the method by which we surface those Guitar Center opportunities thinking, “Well, what’s the super dream in terms of like long term?” and then say, “Well, who’s got it? And what did I do before?” Is that kind of the strategy?

Ramit Sethi
Yeah, that’s absolutely one part of the strategy. Yes, you want to look at where people are today. Everyone has got two or three dream companies in their head, and Disney tops the list for a lot of people. Great. Let’s look at what marketing managers or senior marketing managers at Disney do and what did they used to do. Now, we can start to trace it back. So, that becomes a very powerful reverse-engineering technique.

But there’s also more to it, right? We can sit at our computers and Google around LinkedIn. But what if we actually talked to this person who now works at Disney or the next company? We’ll say, “Hey, can you give me 15 minutes of your time? I’ve studied your career. It’s fascinating to me. I dreamed of one day working at Disney.” And this is a classic informational interview.

First of all, people are terrified of doing this. They get all in their head, “Oh, why would anyone talk to me? I don’t know what to say.” Well, guess what, we just decided to show you the exact script for when you have these calls. This is exactly what you say. It turns a lot of people will take your call, especially if you approach them in the right way.

And so, you get on the call with this person, him or her, and you can do it through Zoom, and you say, “You know what, I wonder if you could just tell me how did you go from here to here? What was the thought process? Why this company not that?” And, suddenly, you’ve looked at their LinkedIn but now you’re going so much deeper. They’re going to actually tell you why they made those decisions.

And, of course, if you impress them, which you can in not too difficult of a way, those people often say, “Hey, if you decide to apply, let me know. Send me your resume. I’ll make sure it gets to the right person.” So, suddenly, we’re completely side-stepping everyone applying through the front door and just waiting for the black hole doom to reject them, and you’ve got someone who either works or used to work at the company who’s recommending you for an interview.

Pete Mockaitis
And that’s good. What I like about that informational interview approach is it’s a bit different in terms of we’re zooming into the thought process and decision-making of that person and modeling a potential career after them as oppose to merely gathering fundamentals about their current job, which I guess you could do at the same time, like, “What’s it like working there? What do you like about it? What do you not like about it?” It seems like there’s another level of richness there associated with, “How are you thinking about the career game in ways that can inform how I’m thinking about the career game?”

Ramit Sethi
Well, I love how you described those layers. You see, when people think about informational interviews, as I said, a lot of people are afraid to even pick up the phone. But when you really understand how to use all the layers of an informational interview, it’s almost a no-brainer that you need to be doing these in your job search.

I’ll give you an example. So, let’s say that I’m in the lifestyle season, okay? I need to pick up my kids at 3:00 p.m. every day. And so, I’ve narrowed it down to three dream companies and I call somebody who used to work at the company, I say, “You know what, I’ve followed your career. I’m thinking about applying to this company and I just wanted to understand what’s it like to work there?” And they say, “Well, first of all, nobody ever takes any vacation.” And I say, “Oh, really? Why is that?” He says, “Well, it’s a really hard-charging culture, and they bonus you heavily but nobody takes a vacation. And I would say I worked two Saturdays a month.”

Well, guess what. If I’m in lifestyle season, “Thank you so much. I really appreciate the feedback.” That’s an instant no on your spreadsheet. Think about it. So many of us never even get clear about what our career season is so we start off just arbitrarily applying to all these jobs and then our application doesn’t match up with the culture of the company. How could it, right? Because if this company is hard-charging, and you’re talking about, “Oh, I’m looking for work-life balance,” they’re just like, “Get out of here.” And, of course, you never hear back why you got rejected.

So, following the dream job approach lets you unpeel all these layers and, yes, you’re frontloading the work. You’re doing more work on the front-end and it’s going to take you a little bit longer. But I would rather spend two times the amount of time and get eight times the results, then arbitrarily send out my resume and just wait to get back a flood of rejections or arbitrary interviews.

Pete Mockaitis
Totally. Yeah, so that’s great stuff. Let’s just keep rolling through the process here. So, we’re getting some great clarity, and we’re doing the informational interviews, and in so doing, we’re zeroing in, getting a clearer and clearer picture of what’s up. And let’s just say our dreams have come true or partially true, and we’ve got an interview scheduled at a promising opportunity, what do we do?

Ramit Sethi
You need to have the perfect answers for the obvious questions you’re going to get. So, let’s start at the very beginning. Most people walk in with the mental model of, “I’m going in the interview to answer questions.” Wrong. If that is your mental model of walking in, you’ve already lost. Your job is to communicate your key messages in an interview. Now, yes, of course, you’re going to answer questions. Of course. But if you don’t communicate your key messages, then all you are is just a random person. You’re like a puppet answering questions.

Pete Mockaitis
That mindset shift is just like every political debate ever, “I don’t care what you’ve asked me. I’m going to convey my talking points.”

Ramit Sethi
That’s correct. And I have to say I hate using politicians as an example of effective communicators because sometimes I just want to strangle them. But they absolutely get their key messages across. And I’ll give you an example. So, this starts all the way back at your resume.

When you write your resume, again, people think that your resume, the job is designed to share your chronology. Nobody cares about your chronology. Your job is you’ve got 10 seconds of a hiring manager’s attention, “What is your narrative? What is the story that somebody gets after looking at your resume for 10 seconds and then they close their eyes?” For me, it was the technology and psychology guy who understands human behavior. Okay, so that started with my resume and it flowed from my cover letter. And then when I walked in the interview, that was one of my key messages on and on and on. It’s all consistent.

So, for everyone right now, if you’re listening, you’re like, “What the hell is this guy talking about?” Pull out your resume, close your eyes, and then open it for 10 seconds. Close your eyes again. What is the narrative or how would you describe this person whose resume you just looked at? If the answer is from 1986 to 1999, they worked at XYZ, you’re never going to get that job. So, you want to start off with your narrative. Then you walk in the interview. You have a narrative; you have your key messages.

Here are some questions that you’re going to get in your interview that you need to have the perfect answers for. “Why do you want to work here?” “Tell me about yourself.” “What did you do at your last job?” and “Do you have any questions for me?” Those are table stakes. You’re going to get them so you better have the perfect answer and you better be able to deliver in 30 seconds, 60 seconds, or 90-second-versions.

Pete Mockaitis
All right. Well, so can you give us the framework then? How do we nail each of those four?

Ramit Sethi
Well, let’s start with “Tell me about yourself.” Well, let’s do a roleplay right now. All right. So, I’m going to ask you that question as if I’m interviewing you and then you just tell me about yourself. This is the best part. Okay, ready? Tell me about yourself.

Pete Mockaitis
I’m so not prepped, Ramit.

Ramit Sethi
You got 18 seconds left.

Pete Mockaitis
It’s so funny. I know, like some of the right answers but I haven’t worked it in years because I haven’t interviewed.

Ramit Sethi
Ten seconds left.

Pete Mockaitis
All right, Ramit. Well, I’m passionate about discovering, developing, and disseminating knowledge that transforms the experience of people, and through my podcast which reaches over 14 million people how to be awesome at your job, and become the first ever podcast to have courses adapted on LinkedIn Learning. I am thrilled at how I have transformed people’s experience of work away from drudgery into things that light them up, and hear about their victories. So, that’s what I’m into these days.

Ramit Sethi
That was pretty good. I mean, you got a slow start but that was very good. Okay, so, clearly, you’ve talked about yourself before, which I love. I think of interviews as the greatest gift we give ourselves. We get to dress up, we get to talk about ourselves for 45 minutes, and then we get to find out if we were effective communicators or not. It’s binary. Yes or no. I love it.

So, when somebody says, “Tell me about yourself,” most people are not prepared for that question, and they start off by saying something like this, “Well, I was born under a palm tree, and I really love peanut butter, but after I went to college, I was not sure what to do so I was listening to…” and it’s just like, “I don’t care. Nobody cares, okay?” These are questions where you know you’re going to get them so we want to prepare ahead of time and rehearse them so that we can actually be natural in the interview, and it’s a great opportunity for you to also build in your key messages.

So, you might say, “You know, there’s three real things that interest me. The first is technology, that’s why I studied STS when I went to college and that is why I’m really interested in building systems that scale from one-on-one to one-to-a-million. The second part is psychology. I’m really interested in human behavior. So, at my last job, I specifically took on a role of blank, blank, blank, and we focused on doing jobs to be done, research, and customer usability testing before we ever launched the product. And the third thing that I’m really interested in is XYZ.”

Al right, that’s just a very, very simple crisp approximately 20, 25-second answer. Notice that I didn’t go through the chronology because nobody cares. Notice that I focused on my key messages that I’ve already reinforced in my cover letter and resume. What’s the point there? The point is not to talk like me. You need to talk in your own style. But the point is, know what they are really asking. They’re not asking about a chronology. Please stop going through your resume point by point by point. They’ve already read it.

What they want to know are your key messages. What’s interesting? What drives you? Why are you here? So, we want to prepare for these questions ahead of time and have the perfect answers ready.

Pete Mockaitis
And what I really love about that approach there in terms of “There are three key things that interest me,” is you have complete control to hit what your talking points, your core message, and it’s flexible in terms of, surely, you can say something about how something you did in your career fit that interest.

Ramit Sethi
Oh, of course.

Pete Mockaitis
So, that’s very easy to do.

Ramit Sethi
So, in the program, we brought in people, and you can actually see them interviewing with me, and you can watch people’s before-and-after transformation. It’s quite magical. There are some advanced techniques you can use too. You can use something called verbal values. So, you can do things like this, you can say, “You know, in my last role, we focused on customer usability, did testing, and we were actually able to drive up conversions by 32%. Happy to talk about that if you’d like to. But moving forward, we then moved on to XYZ.”

Okay, notice what I just did. That thing called the verbal value where you dropped down and you say, “Oh, I’m happy to go into that in detail if you’d like,” but you keep moving forward. That gives the interviewer a sense of control and, if they are interested, they go say, “Hey, tell me about that.” And you’re like, “Oh, I’m so glad you asked. First, we start it off by doing ABC, and this produces massive insight.”

In the program, I did another thing which I really love. I brought in hiring managers. And when was the last time you actually had real hiring managers with a hiring budget who sat around a table and told you how they hire people and what they are looking for? Never, because they don’t do this, but we brought them in because I know these hiring managers.

So, they came in, and one of the managers said, “My favorite interviews and the people who always get an offer are the ones who teach me something.” I said, “What do you mean?” She said, “Well, we brought in somebody who was a performance marketer and they basically said, ‘Let me show you how I ran this campaign last time,’ they pulled up their laptop, and they started walking this person through.’” The interviewer was completely…like her questions were out the door. This interviewee started driving the interview, and that’s exactly what she wanted.

So, what’s the key takeaway there? It’s not, throw the interviewer’s questions out and pull up your laptop. That’s not the point. The point is you have control over your answers, and your hiring manager wants to learn something. They want to see someone who is assertive in the interview.

Pete Mockaitis
And, frankly, it can be kind of boring to have a full day of interviews.

Ramit Sethi
Who are saying the same things, “Oh, I’m really passionate; I love the synergy.” Oh, God, what makes you different than anyone else?

Pete Mockaitis
And so, if you learn something new, it’s like, well, one, you’re just sort of stimulated, they’re memorable, and that’s killer. And so, actually, I wanted to specifically ask you about the briefcase technique. And so, we’ve kind of hit that a smidge here. What is the briefcase technique?

Ramit Sethi
The briefcase technique is this powerful concept that we pioneered which is used to get substantial raises, land jobs, or lock in freelance contracts. So, I’ve used this many times and so have my own employees used this with me, and I hired them. So, it works like this.

You walk in whether it’s to get a raise or to land a job, and you say, “You know, from my understanding of speaking to several former coworkers and people who currently work here, I understand that the key strategy right now is to improve customer conversion. And based on that, I’ve actually laid out a 30-, 60-, 90-day plan of what I would do if I began this role on February 1. And would you like me to show it to you?”

What percentage of hiring managers do you think say yes to that question?

Pete Mockaitis
Well, all of them.

Ramit Sethi
One hundred percent, okay, they go, “Yes.” And this is where I made it a little fun. You theatrically pull out your presentation, you can pull it out of a briefcase, or you can turn your laptop around, it doesn’t really matter. But it’s kind of fun to pull it out of a briefcase and just let the silence fill the air, and you say, “Here you go. Here, I made a copy for you.”

You literally walk them through, whether it’s a 30-, 60-, 90-day plan, or a proposal for a strategic how you would drive some strategy that they’re working on, or whatever that your plan is, and you watch the hiring manager’s jaw drop. Why? Number one, no one has ever done this to them. Number two, you’ve actually done the research and come in with a plan.

Now, your plan doesn’t have to be completely right. How could it, especially if you’re working outside the company? But you’ve clearly done your research by using those informational interviews, by listening to what the CEO has said in the press and on recent podcasts, and you’ve put together, generally, a pretty thoughtful proposal. Maybe even you’ve included some metrics that you’ve driven before. When they look at this and they compare you to every other candidate who goes in there talking about passion and just living under a palm tree, the difference is clear.

Now, we’ve actually included briefcase technique examples in the program. One of them, for example, is a student of ours, Jesse, who used it to get an $80,000 raise, and you can see the actual document that he presented so you can see how it works. We’re showing you not just telling you, and it is very powerful when you go in there for your next raise or you’re switching jobs. You use the briefcase technique with great results.

Pete Mockaitis
Well, I’m intrigued, when it comes to the raise, that’s a bit of a different context. Is it just sort of like, “Hey, I have a plan and a vision that’s going to create extraordinary value, here it is. Let me go run this.” Is that kind of like the vibe associated with how the raise happens?

Ramit Sethi
A little bit but people pay for performance not necessarily for potential. So, let me flip that and let me walk backwards a little bit. A lot of people have this thing to ask for raises, and one of my charters, one of the things I’ve been talking about for over 15 years is how to negotiate your salary. It’s all over the internet.

And I think one of the big fears, first of all, our culture doesn’t encourage negotiation. We’re absolutely petrified of it. I love negotiating. It’s fun. We get to have a game. Let’s talk about it. And the other thing is a lot of us envision negotiating as, “I’m going to kick down my boss’ door, spin his or her chair around, and then put my hand on and say, “Give me some money.” Well, of course, you’re going to get a no if that’s your approach. Let’s take a slightly different approach.

Here’s what you do. Let’s say you know that your performance review is coming up in six months. You go in your boss’ office, first you set up a time, and you say, “You know what, I really like to make sure that I’m a top performer. Am I hitting all the metrics of my role to be a top performer? So, I’d really like clarity on what that takes.” And you work through this process and you come out with, let’s say, three KPIs, and you say, “Great. I’m going to send you an email just to remind you and I will update you every other Friday.” Great.

So, now, that’s part one. Part two is you got to do the work. You got to hit those numbers. You got to deliver on what you both committed to. And, of course, you say, “If I am able to achieve these goals, I’d love to discuss a compensation adjustment.” “Okay, whatever. We’ll talk about that later.” So, you hit the numbers, you’re documenting this every other Friday, sending an update, no surprises. And then, step three, when your review comes up, that is where you initiate the briefcase technique.

You walk in, you say, “Six months ago, we discussed becoming a top performer. These were the key metrics we laid out. As you know, I’ve been updating you every other Friday. I’d like to show you the final numbers. We hit it. I’d now like to discuss something else. I pulled research.” And we show you how to find out what you are actually worth. Many people are underpaid by $10,000 to $15,000. We find this routinely. “Here’s what I’m worth on the market. I’d like to discuss a compensation adjustment and here’s what I see in the marketplace.”

What have you done now? You’ve done a ton of work, you got micro commitments from your boss all along the way, you’ve, most importantly, delivered and you can also pull out what you plan to do for the next six to 12 months. At that point, you’ve given yourself an irresistible shot at a raise.

Pete Mockaitis
So, you deliver the goods and you show them what’s coming up next, and you show them the market compensation figures.

Ramit Sethi
That’s the most important part. Look, you can show them what’s coming up next. That’s optional and that’s nice to have, but you already committed to what it takes to be a top performer. Now you are a top performer, you should be compensated as a top performer.

Pete Mockaitis
Yeah, certainly. Well, we talked about Bob Cialdini a moment ago. Like, the reciprocity is just power is just so huge there. Like, if I were that hiring manager, I would feel like the world’s biggest jerk, if I was that boss, if I said anything but “Yes, of course. Thank you.” I would feel like the world’s biggest jerk. Now, you might still get some bureaucratic hierarchical corporate whatever, like, “Well, unfortunately, Ramit, the budget doesn’t really allow for…” If you get one of those meritocracy busters, hey, how do you respond?

Ramit Sethi
Well, we have counter arguments for all those. Here are the common ones you get, “We have a standard compensation policy,” “Times are tough right now,” “Maybe next year,” “The budget doesn’t allow it.” So, look, sometimes that is true and it is critical…we have a framework we suggest about how to know whether it’s an employee’s market or an employer’s market.

So, for example, if you’re going through a deep recession, and you walk in and say, “Give me $10,000 more,” that’s unlikely to happen. Your power is diminished at that point. However, just like seasons, things change and it can be an employee’s market. You need to know that because if you don’t, you walk in blind and you just don’t look very intelligent when you ask for something that just doesn’t fit the marketplace.

But let’s say you do and they give you the sort of standard thing. There are responses which we show you in our negotiating section. And here’s what I want you to know. I want you to know that your boss or your hiring manager has a budget, and their job is to try to get you to work, and they want to save as much as they can so they can deliver all the extra money to the top performer on their team. So, you will often find this is that the top performer on the team gets the lion’s share of the budget and everyone else fights over those 1% cost of living increases.

If you have demonstrated you are a top performer, if you have extracted micro commitments and you’ve delivered, then you need to make it really clear that you’re worth it. If not, you need to ask them what’s it going to take to change this. And if they have no clear answer, then you may need to start considering switching to find your dream job.

Pete Mockaitis
Okay. Well, Ramit, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Ramit Sethi
Just a dream job is something that you can do once, twice, three times. It shifts over the course of your lifetime. So, I asked somebody on Twitter, I ask a lot of people on Twitter, “What is a dream job to you?” And one of the most common responses I got back was, “It doesn’t exist.” So, I reached out to a few of these people, I said, “Do you know anyone around you who has a dream job?” And they said, “No.”

Well, of course, if you and your friends all hate your jobs then, of course, you think a dream job doesn’t exist. The fact that they’re listening to this podcast means, of course, they do know that a dream job does exist. But I want to emphasize it because it’s so uncommon in our culture. You ask people, “How is work going?” And some of their common responses are, “Work is work,” or, “Just waiting until Friday,” I hate that. I want us to go to a place where we’re excited, where we’re challenged, where we’re compensated, where we can work remotely. So, that is why I’m so fired up about a dream job as a core part of your rich life.

Pete Mockaitis
All right. A favorite study or experiment or piece of research?

Ramit Sethi
Oh, I love the Asch experiments in conformity. I love so many of Elliot Aronson’s studies as described in his book The Social Animal, and Lee Ross on the Fundamental Attribution Error, who I studied under in college. It just blew my mind in social psychology.

Pete Mockaitis
And a favorite book?

Ramit Sethi
I got to say The Social Animal by Elliot Aronson.

Pete Mockaitis
Okay. And a favorite tool that you use to be awesome at your job?

Ramit Sethi
A favorite tool. My calendar. It’s simple.

Pete Mockaitis
Okay. And a favorite habit?

Ramit Sethi
My favorite habit is having a leisurely morning. That’s my favorite habit.

Pete Mockaitis
Let’s dig in. What’s going down in this leisurely morning?

Ramit Sethi
Well, I think the best mornings are decided the night before, the week before, the year before. So, when I wake up, everything, I know exactly what I’m going to do.

And, by the time I get to start working, this is my favorite part, I double-click into my calendar and I have all the links are perfectly placed in the same place every time so I can click it. The link takes me to the perfect place in the document to just begin typing. Now, I know I sound like a psycho to everyone listening, you’re like, “This guy is crazy. Why is he talking about this?” But I want everything to be in its perfect place. And so, it gives me a lot of joy to know that all these things have been properly arranged so I can just click one link and everything is just right in front of me.

Pete Mockaitis
It is a beautiful thing. I don’t think it’s crazy at all.

Ramit Sethi
Oh, really? Oh, my God, I found a kindred spirit here. Thank you.

Pete Mockaitis
Absolutely. And tell me, is there a particular nugget you share, a Ramit quote that you’re known for, and people cite over and over again?

Ramit Sethi
Oh, I believe in spending extravagantly on the things you love as long as you cut costs mercilessly on the things you don’t.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Ramit Sethi
You can go to iwt.com/podcastdj or you can find me on Instagram @ramit.

Pete Mockaitis
All right. And do you have a final challenge or call to action for those looking to be awesome at their jobs?

Ramit Sethi
Okay. Thank you for asking. I would love it for anyone listening, find me on Twitter, Instagram, my newsletter, and send me a note telling me you listened to this podcast, and tell me what your dream job is. That’s what I want to know. I’m going to leave it as broad as that but I want to hear your specifics. Get down to the details. What is your dream job?

Pete Mockaitis
All right. Ramit, it’s been a pleasure. Thanks. This is just best.

Ramit Sethi
Thanks. This was a blast.

628: How to Stay Challenged and Grow Your Career with Daniel Scrivner

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Daniel Scriver shares insights on how to develop your career from his experience as a college dropout turned designer turned CEO.

You’ll Learn:

  1. How to develop new skills through self-teaching 
  2. Why Daniel left a dream job at Apple
  3. Why you should always seek discomfort 

About Daniel

Daniel Scrivner is the CEO of Flow. Previously he was the Head of Design at Digit and Square. He’s worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target. 

Daniel advises world-class teams at companies like LendingHome, Empower, TrustToken, Designer Fund, and Notation Capital. He’s an early-stage investor in businesses like Superhuman, MixMax, Notion, Good Eggs, Burrow, Madison Reed, Stance, Almanac Brewing, and many more. And he’s been invited to speak at some of the world’s most prestigious organizations including Andreessen Horowitz (A16Z), General Assembly, Techstars, Designer Fund, and 500 Startups. 

Resources mentioned in the show:

Thank you, sponsors!

Daniel Scrivner Interview Transcript

Pete Mockaitis
Daniel, thanks for joining us here on the How to be Awesome at Your Job podcast.

Daniel Scrivner
Thank you so much for having me on, Pete.

Pete Mockaitis
Well, I’m excited to dig into this conversation not the least reason of which because you have the fanciest microphone a guest has ever brought onto the show. Can you tell us the backstory of why you have such a piece of equipment?

Daniel Scrivner
Yeah, sure. So, I actually started recording my own podcast a few months ago and was debating in my mind kind of, as everybody does that cares about audio, what sort of a setup to get. The microphone that I use is the Neumann U 87. And I don’t have a great reason for that. I mean, just the only thing that I would say is, in my life, if there’s something that I enjoy, I never feel bad about buying, going for quality if I know that I’m going to use it for a really long period of time, and this seems fit to that vein.

Pete Mockaitis
I hear you. Okay. Well, I love it. So, I also love your story, so it’s pretty wild in terms of so you went from a dropout experience all the way to becoming a CEO with some exciting adventures in the middle. Can you please tell us the story of your climb and maybe the most compelling lessons along the way? And we’ll have a little back and forth as we do so.

Daniel Scrivner
Oh, sure. And I’ll try to keep it brief and feel free to jump in any time. But, yeah, as you alluded to, I definitely have an unconventional background. But what’s funny is it makes a ton of sense to me, obviously looking in hindsight, but when you said the words “the climb” I don’t know why but I don’t feel like it was really that. I guess that for just a little bit of context, a few things that maybe will help kind of makes sense of my journey is, one, I’ve always been a huge believer that if there’s anything in life you’re excited about, if you care enough about it, if you’re curious enough, you can teach yourself how to get good at almost anything.

So, what that’s I’ve done, and I sorted out my career, I focused on design. Specifically kind of web, digital design. This was back in the early 2000s, I’m a child of the 80s and 90s so I grew up with the internet being a really exciting, cool, new part of my life. And the quick backstory is, growing up, I was never attracted to anything design related. In fact, I hated art classes growing up. I never considered myself a very artistic person. So, how I kind of stumbled into design, as I think about it, is I was getting ready to graduate early from high school, this is going way, way back, I ended up taking a course one summer to get some extra credits, I just thought it would be a nice easy fun course about how to create HTML websites. And back in that point in time, creating websites now is a lot more complicated, back then all you needed to know was HTML.

So, I learned that class and I just got hooked on that I suddenly had the skill where I could take an idea in my mind, be able to use HTML to build it, and then I could tell my friends, “Hey, go and visit this URL,” or, “Hi, go and check this out,” and they could pull it up. And that just seemed like this magical thing to me.

And so, the way I stumbled into design was I started making these websites and thought I was going to be excited to share them with friends, but then nothing ended up looking like something I was proud of. So, it’s that moment where I was like, “I can make something but I want it to be cooler. Like, I care about this thing, I want it to be nice.” And so, that led me to this question of, “Well, what is that?” And, for me, it still is how I think about design as I think a lot shaped by that early experience. But my career now, I’ve been doing design at some level for 15 plus years, I’ve worked at companies like Apple and Square and with a bunch of other interesting cool brands.

But, for me, design is just the intersection of solving really hard technical or business problems and trying to pull it off in a way that you can create something that’s singular. So, ideally, it’s remarkable and that it’s unique and interesting and you’re contributing a new note to the melody but, at the same time, is beautiful and you’re kind of pulling off an artful twist.

Pete Mockaitis
Okay. Well, yeah, why don’t we get the broader view first and then we’ll dig into the details with one exception. Okay, so design, I’m not great at design and it always sort of kind of struck me as something – it’s funny, this show is about how to be awesome at your job and skills learning and growth and development, so I almost feel contradictory saying this. But it almost strikes me as something you’re born with, like you’ve got the designer’s eye, like you’ve got the touch, and I was like, “I don’t think I have it.” So, I always outsource my design and I think I know enough to say, “I don’t like that,” and “I love that.”

Daniel Scrivner
You’re a great client.

Pete Mockaitis
Well, it’s so funny, I love designers, I love working with them because I’ll tell them exactly, sometimes I feel crazy about my feedback, like, “As I behold that image, that part of it makes me feel like a little kid and you’re patronizing me,” and they say, “Oh, thank you. That’s great feedback.” I was like, “Really? Because I feel silly saying that out loud and like you’re going to bite my head off,” but the designer is like, “Oh, perfect. I know just where to go based on what you’ve said.” It’s like, “Great.”

Daniel Scrivner
No, I think that’s really all designers, I think, are looking for a lot of the times is just specific actionable feedback. As an example, one, probably the vaguest piece of feedback that I’ve ever received, and it was while I was at Square, and it was from the CEO Jack Dorsey who was looking at a design I did, and said something along the lines of, like, “It’s not whimsical enough.” And that definitely sent me down a like, “Oh, my God, what does that even mean? Like, what is that? Is it the color? Is it the structure? Is it the…?” I don’t even know. I didn’t even know where to go with that.

Pete Mockaitis
It’s not whimsical. Well, because, oh, man, I think for like corporate design, it’s really easy to be too whimsical real fast, and it’s like, “I don’t trust this, what I’m looking, at all. This spinning helicopter hat.”

Daniel Scrivner
He wanted that dial cranked up and I was scratching my head for a long time.

Pete Mockaitis
So, let’s start there. So, learning design, that seems like a skill that’s hard for people to pick up if they don’t have some kind of aptitude for it but it sounds like you disagree. Lay it on me.

Daniel Scrivner
Yeah, I definitely disagree. So, I think, well, just to take a step back. I have definitely worked with a lot of engineers that have led me to believe that there are certainly some people that probably don’t get design, like don’t understand colors, just kind of don’t understand just aesthetics in general. So, I think you have to have some inclination or curiosity or a desire to do a lot of research to just develop a point of view about like what looks good and what doesn’t and what is that. And that’s something that’s very difficult to build up.

If someone were to ask me, “How do I figure that out?” I would say, “I don’t know. You need to watch a lot of movies, read a lot of books, look at magazines about architecture and car magazines,” because I think that’s one thing that’s always fascinated me about it is great design can work in any industry whether it’s an interior designer using color and shapes and symmetry and patterns and textures to create a beautiful inside of a house, whether it’s an architect using some of those same tools to create a beautiful structure.

What’s interesting about design is kind of, if you boil it down, it is extremely primitive in that it’s largely shapes, colors, tones, moods, so, I definitely believe that anybody can learn it. And I think that, for a little bit of the backstory there, so I’ve mentioned I’ve been doing design at some level for 15 plus years, and every single year I continue to get probably a handful of emails from somebody that saw my work or listened to an interview that I did, who writes in and says something along the lines of like, “I’m inspired by your story. This is something that I want to do. How do I figure this out? How do I start working as a designer?”

And the reply I always write back is probably not the reply they were expecting. In fact, rarely do I ever receive a reply back. But it’s just along the lines of, “Like, the way I was able to do that,” so if someone kind of understands my story and knows that I dropped out of college so I don’t have a college degree, I did that because I found in this thing that I loved and I didn’t want to put that off anymore.

But the way that I learned it was extremely basic and probably it’s just like hustle applied to trying to learn. But, for me, it was very much like, “I want to do this thing,” so my approach was just, “Okay. Well, I’m going to do free work to start,” so I literally got paid nothing when I first started, and I was going to, honestly, anybody I knew or anybody that knew somebody that I knew that wanted something designed, and typically that would be a business card or a logo or a website, and I would just do it for free because I knew that I wanted to be doing it, I needed to have a portfolio so I can get better work, land better clients, eventually start paying. And so, I really just worked my way up that way from literally the lowest level on the totem pole of doing free design work for people that I just knew, all the way to working for some of the largest companies and most respected brands in the world. But it very much was a, “I’m just going to take it one step at a time.”

And, for me, one thing that ties back to, which we can certainly explore, is something that’s played a big role in my life is what I refer to, what I call the growth curve. And, for me, it’s just the sense that I think the way I’ve been able to get to where I am today is by constantly trying to challenge myself. And I’ve done that multiple times in my career where I’ve left really comfortable jobs, not because I wasn’t excited about that work anymore, I was still very excited about the work I was doing at those companies, but because I felt like I needed a new challenge.

And I don’t really know, I sort of know where that comes from, but there’s something in me that once I’ve kind of figured something out, I get a little bit uncomfortable and restless. And so, I’m always trying to challenge myself and kind of climb this growth curve.

Pete Mockaitis
All right. Well, so there’s a lot in there right there in terms of going out and doing it and getting a lot of reps. It sounds like whether that’s doing your own work or observing other work. And I found, I think, it is interesting with design in that I think it’s taken me a while to get here and not that I’m a pro by any means but it really is, for me, it’s kind of uncomfortable for a while, it’s like, “I just need to kind of…” I feel it first and then I had to articulate it in terms of, “Being in this room feels awesome. I love it here.” It’s like, “Why?”

Pete Mockaitis
But then you start to get a few things. In, like, realtors, like they’re taking photographs of places, it’s like, “The top thing is it’s free of cluttered garbage.”

Daniel Scrivner
“It’s bright. It’s airy. It’s typically lots of light, lots of very clean white and stainless steel.”

Pete Mockaitis
“And there’s just not a lot of clutter.” And I think that’s huge right there in terms of…and that can apply to a space or to a layout or a website or whatever. Like, I think Oli Gardner, I heard on an Unbounce event, had a slide wherein someone was like begging like Oliver Twist, “Please, sir, one more link shoved into this website.” It is like, “No, you got to keep it focused.”

Okay, so by doing a large volume of work, and by pushing and challenging yourself, and by observing and reflecting, you got really good at this skill. So, the here we are in your story.

Daniel Scrivner
Over a long period of time.

Pete Mockaitis
So, now you’re great at design and you have made some stuff that looks good, and where does this story go next?

Daniel Scrivner
Yeah, so maybe that was the kind of first formative part of my career, and I think for me there was a moment in time that I still remember very vividly but at the time didn’t feel…honestly felt scary and I don’t know if I was optimistic but I was excited about it but, basically, to share a little bit of the story. So, I’m in high school, I take this class, I start doing work for free, literally, when I’m in high school, end up graduating six months early. A big reason why I did that was I just wanted to do more time doing design work and I felt like, “Why spend all my day in school if I can kind do more of this work that I really enjoy?”

So, I graduated six months early. Fast forward a couple of years, and I’m suddenly at the point in my early 20s at this point in time, probably 21, something like that, say, and I suddenly have this kind of fork-in-the-road experience where I’m in college at the time, I’m about to finish my undergraduate degree, getting ready to kind of pick and transfer to the university that I want to go to which, in my mind, is kind of my parents’ voices. They were always very much, “You have to kind of go through this order,” and one of those things that was non-negotiable was going to college, so I was like, “Okay.” And I know that’s what I should do or that’s what felt like what I should do.

But the other thing I had in the other hand was, at this point, I had done enough design work that I actually was getting paid to do it, and was really enjoying it, and had enough work that I actually had to turn down projects. And so, the fork-in-the-road moment was, “Do I continue with college, kind of go to a university, really focus on that experience for the next two years or do I decide to take a bet on myself?” And at that point in time, the way I was framing it, which was probably a little bit nice, is kind of pause school for six months. I ended up quitting the job that I had at the time so I kind of severed all of those things so I could go all in. And my only goal was, “Let me see if I can survive basically doing everything by myself.”

So, I would pitch clients, I would quote clients, I would give them estimates, I would do the design work obviously, hand off the designs, do all the kind of the clerical stuff and accounting stuff. I just did everything. In those six months, I ended up doing that. Initially, my goal was just to make it six months. I ended up making it six months and it wasn’t pretty. A lot of that was extremely challenging, it was extremely difficult, it wasn’t all stuff I was super excited about. Balancing books or collecting invoices or following up on payments is not the most exciting thing in the world compared to design, but I ended up doing that.

And what that ultimately led to was, fast forward another year past that, I ended up getting offered a job to go and work for an advertising agency in L.A. called DDB. That led, about a year and a half after that, to getting offered a job at Apple to join their marketing communications team which was when I moved to San Francisco, and I ended up being at Apple for three and a half years. And I credit that a lot with being my…if there was any real-world bootcamp-like education experience in my career, it was absolutely being a designer at Apple.

Pete Mockaitis
Okay. Well, so let’s zero in on these particular bridges, leaps, transitions to DDB and to Apple. How did they find you and interview you, etc.? Was it just like, “Your stuff looks good, come on down”?

Daniel Scrivner
It’s effectively that’s the gist but the DDB, to be super honest, I have no clue. I cannot remember if they found me, if I found them, I’d never really heard of the firm before so it’s made me think.

Pete Mockaitis
Oh, they’re huge.

Daniel Scrivner
They’re a big advertising agency but they’re not Ogilvy. They don’t have that kind of brand name recognition necessarily so that one I’m not sure.

The Apple one is, I think, a little bit more interesting. So, the Apple one was, at this point, I was, I don’t know, mid-20s, probably 25, something like that, 26, and I, for sure, obviously, Apple was an incredibly exciting company, and I think for a lot of designers, it’s the place you hope you can get to at some point in your career. And so, the way that kind of transpired for me is I have this job at DDB at the time in L.A. so I’m commuting to L.A. and I’m doing all that and I’m enjoying my work. It’s not the most exciting. I’m not doing the most challenging interesting modern stuff but I’m doing it. I’m an actual designer getting paid to do design work which is crazy.

And I end up getting an email from a recruiter at Apple. And for those that don’t know, Apple is definitely one of the companies that they have a large recruiting team, and their recruiting team, they really are looking for the best of the best or people that they feel like can succeed as designers in some department at Apple. And for people that don’t know as well, Apple is massive. Even in the marketing communications team, I joined as a marketing designer, I worked on a lot of Apple.com projects, I ended up getting to do a lot more interesting stuff kind of in my time there.

But Apple also has motion graphics designers which just do things like animations and transitions and videos. They have graphic designers which do the packaging and the identities for some of their products. If you look at like AirPods Pro, like that name on the box, that’s something that a graphic designer put together letter by letter, playing with the kerning, playing with the weight, trying to get that just right, so it’s a huge department.

So, to kind of get back to the story, my first thought, honestly, was this is spam. Like, “Let me see where this email is from. Let’s me see if it’s actually from Apple.com.” So, I end up looking at it a little bit, kind of looked up the name of the person who sent it, and it all checks out. And the way that worked initially was I was offered an opportunity to come to Apple and cover for a woman who was going on maternity leave for six months, so it wasn’t like, “Here you go, here’s a full-time offer.” It was, “We really like your work. We would like to have you on the team to start,” and this is also very common at Apple about, I would say, probably 50% of the creative team is all contractors so it’s not full-time employees, so that’s not uncommon.

But I came in on contract and kind of my approach was, “I’m going to soak up everything I can, learn everything I can in these six months, and I’m also going to try to prove that I have a place on this team, that I can contribute and I can be a good designer and a good kind of member on the team,” that’s a little bit of that story.

Pete Mockaitis
Okay. And so, recruiter. I’m curious, in both of these instances, did they just not care, like it doesn’t matter in the design world, or for you in particular, “Oh, you don’t have a degree? No problem”?

Daniel Scrivner
So, it’s really interesting. I would say, for both designers and engineers, number one, I think there are a lot of technology companies, it’s definitely not a deal-breaker. Like, I think Google, they’ve relaxed this policy, but Google is definitely out of the norm in their requirement, which I’m not sure if they have anymore, but they have had for a very long time, is a requirement that you can’t get hired unless you have some sort of a college degree. But, typically, at technology companies and at startups, it doesn’t matter.

And the way that I’ve always thought about it is the majority of designers I’ve worked with do not have a design degree, and I think that’s part of the problem is if you were to try to go get a design degree, you can get one but it’s what is typically called a Masters in Fine Arts. You’re going to be doing it for six years, you’re going to learn all these kinds of fundamental skills, which I would argue you could learn just as well on your own by teaching yourself because it’s just literally going in kind of design history, looking up work of famous designers, doing these mock projects.

And part of that was, the way that I thought about it was, because if we go back to the part of my story where I was deciding whether to go to college or whether to take this kind of six-month bet on myself, definitely in the back of my mind was, like, “I can go and study design,” but the sense that I had was I was going to be learning fake design. So, part of what you do if you go to a Masters of Fine Arts program is kind of like going to business school, and you do a bunch of case studies, which are perfectly fine. They definitely help exercise some of your mental muscles of like, “Here’s a problem. How do you figure it out?” But does it map to the real-world job of being a designer? Absolutely not.

The most difficult things involved in kind of being a designer at any level is stuff like, “How do you gracefully take feedback that you agree with or don’t agree with? How do you ask really great questions of another person’s work where you don’t want to offend them, you want to know and respect that they put a lot of work and energy and love into what they’re creating?” But you want to try to ask great questions to kind of spur and make sure that it’s as good as it can be. And so, there are all these skills in design that are largely very powerful but very soft skills. And the only way you can really learn them is by doing it.

And so, that was kind of my perspective at the time. And what’s been interesting is I’ve had the opportunity to work with quite a few people that have a Masters in Fine Arts degree, and I don’t say this out of disrespect for any of those people, it takes, obviously, a huge amount of hard work to go and get a Masters in Fine Arts degree. But did I think they were necessarily better day in, day out designers? No. And I think, typically, they would have kind of a chip on their shoulder a little bit of, “Well, this project is too good for me.” And I think part of what helped me was there was no project that was too good or not good enough for me. Like, I was excited to work on it and take it on if it was a design challenge. And I also just loved it and I think that there’s this kind of sense of enthusiasm and love that, I don’t know, maybe I didn’t get it beat out of me in college but I was lucky that way.

Pete Mockaitis
And that’s a great perspective when you’re at Apple, it’s like, “I’m going to learn as much as possible in this place,” and in so doing your skills are sharpened. And so, what happens next?

Daniel Scrivner
So, I ended up at the end of those six months, I got offered a full-time position and I joined the Apple marketing they called it. I don’t know what’s called anymore but they called it MarCom internally which was short for marketing communications. But, basically, at the end of the day it’s like everything that’s not an ad on TV, that team did it.

So, I ended up getting offered a full-time position. Fast forward a little bit, about three years later, I found myself in a position I found myself in a few times now where when I first got offered the opportunity to join Apple, I thought, “Oh, my God, this is it. This is the place I’ve wanted to be. I can’t wait to be on this team.” And three and a half years later, again, really, like for me, I think a word that sums up a lot of how I approach the things that I love, which is both good and bad, but I think largely good is obsessive. And so, for me, with design, I just obsess over it. I would think about it all the time, I would constantly be working on little projects to try to improve my skills.

So, one of the things that I would always do when I was at Apple, and I think this is great advice for anybody that has a job, where it’s like you’re going to get better the more you do it. And if you challenge yourself with things that are slightly out of your comfort zone, you’re going to show up to work just a better all-around employee. But I would do things like, when I first joined…I knew how to put together a layout. In a layout, you can sometimes describe that as like if you go to, I don’t know, Apple.com, a layout is “What generally does this page look like? How do you chunk it out? What’s the typography there? Where are kind of the images?” It’s very similar to doing product design if you’re doing a layout for a screen.

So, I could do that but I suck at doing icons, and icons are this thing that they are like if you go and you open up your iPhone, if you have one, or Android phone, if you don’t, you look at kind of the app icons or the little graphics or symbols that you click on to get around an app, that’s icon design, and it’s both a very ancient form of communication. It’s based on hieroglyphs and cave paintings, and there’s a lot of those things that map almost literally one-to-one for kind of icons that we have today. So, it’s a very old form of kind of communications but I was really bad at it.

And so, one of the things I would do is just challenge myself, like, “I’m going to make an icon set of 30 icons I’m excited about.” And the way these projects always go is they’re absolutely brutal in that for 80% of the time I’m just like, “Oh, God, I’m not getting any better. What’s going on here?” And I just keep chugging through and trying to put one foot in front of the other again and again and again. And, inevitably, what happens is if I can just persist long enough, I’ll finally get to a place where it all snaps into place. So, I would do stuff like that.

But about three and a half years in, I just had this moment where I felt like I knew how to be successful at Apple. And what I mean by that, and hopefully it doesn’t sound egotistical, but in my mind, if you kind of take a step back and think of a place like Apple, they have a very recognizable aesthetic. Well, what does that mean? That means that there are rules that inform it and that there’s kind of like a construct and a framework for how they think about it. And so, if you can understand those things and get good at those, you can take on almost any project and figure out end time how to execute it in an Apple way.

And so, I’ve kind of gotten to that point and I had this moment where, again, I did this kind of flash forward, saw myself at Apple 10 years in the future, and thought that that would’ve been perfectly fine. And there are still times when I think back and wished that maybe I’d stayed a little bit longer just because there were such incredible people there and I learned so much and just enjoyed working with them, but I felt like that probably wasn’t the best thing for me. And part of what inspired me in that was, what I alluded to earlier, Apple has a lot of contract designers, and typically those contract designers, they don’t work at one company for longer than six months.

And one thing I observed that I thought was really interesting and different about the best of these contract designers were that when they were teed up a problem, they could look at it from ten different angles. And so, they could say, “Okay, I know,” as an example, say, something like take an example that came out today. So, Apple announced these AirPod Max, like headsets that you put on your head that literally are like headphones. And so, you would get teed up a project, like, “Hey, here’s this thing we’re going to launch soon. Figure out how to tell this story on a marketing website.” And you need to think that through.

But what I found fascinating about the people who had kind of a broad body of experience was they could look at it from a bunch of different angles. They could do a dark version of that layout, a light version of that layout. They could do something that felt super pop culture-y. They could do something that felt really minimal and restrained, and I thought that there was something really special there. And so, the kind of story I put together in my mind was, “Okay. Well, I think part of that is they just get to flex different muscles. They’re constantly taking on different challenges.”

And so, what that led me to think about was rather than stay at Apple, which would’ve been perfectly fine and would’ve been a great outcome, but rather than doing that, I think it’s time for me to challenge myself. And so, what I ended up doing, which was not at all common at the time, was leaving Apple, which when I was there no one left Apple. You didn’t leave Apple to go work somewhere else especially as a designer, and you definitely didn’t go to a startup, but I decided that I wanted to go and join Square. And Square, at that time, was about 50 people in size, it was in San Francisco, it was right in the city, I didn’t have commute, so that’s why I made that leap.

Pete Mockaitis
Very cool. Well, I want to push fast forward a little bit. So, you went to Square, you did some great things, and now you’re the CEO of Flow. How did that come to be? And what is Flow?

Daniel Scrivner
Great question. So, yeah, I guess I’m trying to figure out how to back it into this question. So, if we go back a little bit in my story when I was really young, one of the things I talk about was just this belief that if you are interested in something that you could figure out how to do that. And I give a tremendous amount of credit to my parents. So, growing up, we would do things like it was very common, probably happened once a month where we would all get in the car, drive down to the biggest library nearby, spend hours and hours in a library.

And so, one of the things that I got, I have two younger brothers, we would all, literally all five of us, we’re a five-person family, we would split out, all go to different levels, find the books that we were interested in, and we would spend hours there. And at that point in time, we were kind of young, say, 10, 11, 12 kind of age. And so, one thing I got fascinated, just hooked on, that I can’t really still put my finger on it, and say, “Why?” was business and investing.

And so, in high school, I was reading books like The Millionaire Next Door, or, Rich Dad, Poor Dad, or, I can’t think of other ones, but like largely business and investing books that typically people aren’t interested in let alone in high school. I’ve just always been fascinated by that, and that’s something that still, today, I’m always…it’s another obsession I have, is I just love learning from investors. Why? Because I think they’re experts at kind of thinking through industries and companies and which company has the best odds to success and why. And I’m also really fascinated with entrepreneurs, and this is the idea of creating something of value that you end up charging more for than it takes to create, which still, to me, feels like kind of pulling off a magic trick that someone is willing to pay for that even though it costs less to make it. It generates profit and you can invest that in other things, so I have these interests.

So, fast forward, I end up leaving Square after five and a half years. At that point, the company had IPO’s, we were 1,500, probably 2,000 plus people at that time, had an incredible experience. But for anyone that doesn’t know, being at a company that goes from 50 people to 1,500 or 2,000, and from having a little bit of venture capital money all the way to IPO in five years, it is a brutal experience. It’s wonderful in so many ways but it is also an incredibly trying and difficult experience.

So, I got to the end of that, was super proud of what I had done when I was at Square, and the team that I was able to work with and helped build, but I knew, again, that I wanted to flex some different muscles. And so, what I did leaving Square was I started kind of exploring things that was entrepreneurial-like and investor-like, so I did. I started doing some venture capital investing, some seed investing in companies. I now have a portfolio of over a hundred that I’ve built up and I’ve learned a lot from that. I also started advising companies. One thing in San Francisco that, this is maybe changing today, you know, San Francisco is changing quite a bit at the moment with the coronavirus and just all the effects that that city is feeling.

But at the time I was there, it’s just packed with people that are really good at what they do, they have really interesting ideas. And so, what that means is there are a lot of startups that don’t get design but need design to be successful. And so, I started working with some of those to help them think about how to think about design on their side.

Fast forward a few more years, and I ended up…so Flow is owned by a company in Canada called Tiny. And Tiny is like a mini conglomerate. You can kind of think of it like a mini-Berkshire Hathaway. And I knew one of those founders, Andrew Wilkinson, for about 10 years, and this was going back, it’s like very serendipitous, but going back to being a designer early on. It’s a really small community. So, we kept in touch and kind of he was a designer, I was a designer, we would both kind of check out each other’s work and loosely stay in touch. Long story short, fast forward a bunch of years in the future, and he now has this company that has many sub-companies, Flow is one of them.

And so, for a little context about what Flow is. Flow, at this point in time, it’s a 10-year-old company. We focus on task and project management, software, largely for teams. And the way we excel, the way we kind of compete is by offering people a beautifully made product that is powerful but it doesn’t feel bloated and it feels like something you’re excited to work in. And the metaphor I use there a lot of the times is like WeWork office versus a cubicle. And if you think about productivity software, a lot of productivity software is the cubicle land, and we try to create this beautifully crafted piece of software that teams need.

So, we went to grab coffee. Flow, at that point in time, was not doing super well and they felt like they wanted somebody to come in and take over and someone ideally with design background that could kind of invest a ton in the product, create a vision for the product of where it was going to go from there. And so, I joined Flow two years ago, and over the last two years, I’ve been working on turning around the company.

Pete Mockaitis
All right. Well, what a beautiful tale from making websites to you are heading up a company and are investing in businesses that are really cool. By the way, I use Superhuman for my email and I love it.

Daniel Scrivner
I love that.

Pete Mockaitis
So, wow, so what a journey. I’m drawing my own little lessons about really digging deep and then challenging yourself and learning from the people around you and keeping those relationships alive. But since we’re actually towards our final minutes here, why don’t you boil it down for us in terms of what do you think are the top do’s and don’ts for professionals looking to grow a career and advance in, hey, more fun wins, meaning in money, as we say here? If you want more of that over the long arc of your career from age 20 to age 60, 70, top do’s and don’ts, lay it on us.

Daniel Scrivner
I could probably talk about this for an hour so I’ll try to be as concise as possible just because I think there’s so many…like, one thing I think you’ll learn over time by working in a lot of different companies, by being at different stages of your life at different companies, it’s a very nuanced thing. So, I will share, I think, what’s helped me and people can decide whether that’s useful. But I think the big things for me is, ideally, you’re doing something that meets that bar of obsession. Like, in my mind, I’ve got a two-year old now, we’ve got another one coming on the way this right around Christmas, and with my kids, I think, the focus there is very much I just want them to find something that is energy-giving and life-sustaining. And I think if you can do that, then you have this…it’s almost like a nuclear fusion reactor where you have something that is just never going to run out of juice.

The goal, in my mind, initially was I wanted to find a couple of things, and at this point in time, that’s design, business, and investing, that I can think about, obsess about, read about, and try to get better at over the long course of my life. And so, find those things and then pour yourself into them. And what I mean by that is I highly encourage people, and again life is a single-player game, you have to decide if this is applicable for you. But, for me, something that’s always been really helpful is you find that thing that you love, then pour yourself into it. And what that means is not only giving 100% at work but, ideally, also doing stuff outside of work that challenges yourself and develops muscles that are probably related to what you at work but might help you prepare you for your next job, might help you prepare for the job you want five years or ten years, or what you want to be doing.

And I think back to my time at Apple, and I would work a full 10-, 12-hour day, get on the bus, do this fun little icon project. I didn’t do it every day. There were definitely days I was burnout or I just needed to shut off my brain but I’ve always had stuff like that going on the side. And I think people have different opinions about that. In my mind, I do the things that I love, and so what that means is there’s very little distinction between work and play, or work and real life. And so, I think that blurriness is really helpful.

And then I think another thing that I would suggest is to challenge yourself. Like, something that I have distinctly found is that the majority of people I’ve worked with are kind of limit their own trajectory by the belief they’re willing to have in themselves, the confidence they’re willing to have that they can overcome any hurdle, and just this deep sense that if they’re interested enough in something, if they want something bad enough, they can figure it out and they can do it.

And this isn’t a anything-in-the-world-you-can-have-go-for-it type kind of pep rally or speech. It’s just I think the way to kind of think about it is this very soft, just in the background confidence of if there’s a challenge that you see in front of you, believe in yourself, bet on yourself, and know that if you just keep putting one foot in front of the other, and you can find a way to push through discomfort, that there are really good things on the other side of that.

And then the other thing I would say is really throw yourself into that growth curve. I almost try to visualize it in my mind of I always want to be in a place where I’m pretty uncomfortable. Ideally, if I’m in a job or doing something and I’m committed to it, I’m really excited about it, I want it to be slightly out of my comfort zone. And I think this role that I’ve taken on with Flow is certainly that. The role I took on early on at Square was certainly that. When I was at Apple, it was certainly that. And I think if you string together kind of subsequent experiences that step, by step, by step, challenge you a little bit more, get you a little bit out of your comfort zone, make you do things that you don’t feel like you’re qualified for or you don’t think you can really do yet, I think the trick there is like a lot of people have this idea that, “I’ll do that once I can do it.”

And if that’s the way you think about it, you’re never going to do it. You just have to start doing, be willing to be bad at it, be willing to be uncomfortable, be willing to kind of cringe even at the quality of your work initially because that’s the price you have to pay in order to get better.

Pete Mockaitis
Well-said. Thank you. Well, now, could you share with us a favorite book, something that you really dig?

Daniel Scrivner
Yeah. The book I was thinking about kind of before this interview that I think might be really applicable, maybe people haven’t heard of, that I really enjoy is a book called Principles by Ray Dalio.

And for a little bit of background there, Ray is the founder of a hedge fund called Bridgewater, it’s the largest in the world, they have a very different culture where they really try to go all in on this idea of meritocracy which is that there’s not really any hierarchy; it’s just kind of a group of peers, and anybody is as good as anybody else and it’s all about kind of the arguments you can make and the work that you’re able to do.

And so, that book is the output of the last 30 plus years of trying to build this company, and it really is what’s in the title. It’s a handful of principles that apply to working in groups and working as an individual. And I’ll stop there, I won’t spoil it, but it’s a thick book. I highly recommend you get the hardcover just so you can open it up and flip through it. You do not need to read it from cover to cover but it is an incredible work.

Pete Mockaitis
And a favorite habit?

Daniel Scrivner
So, something I’ve been thinking a lot about, and this falls into the vein of like, “I’m not good at this yet, but I see the value in it and I want to double down on it,” is taking time to reflect each week. And this is something that I think, if I were to go back in time, this idea of reflection and what does that even mean, where you’re kind of pausing, you’re not doing any work, you’re going to stop sprinting, you’re going to stop focusing on your to-do list, you’re going to stop caring about your email, you’re just going to stop. Ideally, go somewhere where you can kind of think by yourself and sit down, and just really reflect on how things are going at the moment.

And, for me, I try to do that once a week for at least an hour. I have somewhat of a structure, I’ve a few questions I ask myself every single time. Some of those are really simply things but these are, at the end of the day, really profound questions, like, “Are there opportunities that are around me, or I have access to, or I see that maybe I just haven’t recognized?” And, especially in my role now, that’s true all the time.

Another one is, “Are there risks I haven’t recognized? How are things going? What’s going well and what’s not?” But I think taking time to reflect, the kind of metaphor I would have with that is, I think, reflection is something that almost none of us do often enough. The reason it’s important is because anytime in your life that you have a goal, you need to be able to know how you’re tracking and course-correct. And what I found in my own life is I would reflect once a year, maybe by doing New Year’s resolutions, or once a month, or once every six months, and that’s okay. But I think if you can get that down to where you’re spending a little bit of time, it can even be 20 minutes or 15 minutes once a week, what it allows you to do is it just tighten up and kind of keep you on track with where you’re headed. So, I would say reflection is big.

Pete Mockaitis
And if folks want to learn more or get in touch with you, where would you point them?

Daniel Scrivner
They can visit my website to see the podcast episodes I record, to see the stuff that I write at DanielScrivner.com. You can also follow me on Twitter @DanielScrivner and they can learn a little bit more about my podcast if they’re interested at Outliers.fm, and about Flow at Getflow.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Daniel Scrivner
I call it kind of the alpha challenge but one thing that I have written on a Post-It that’s a little bit trite but I find it really helpful is just, “If you weren’t afraid of the consequences, what’s something that you would try that you likely wouldn’t try otherwise?” And so, I think asking yourself that question, really thinking about that and being open with what that answer is, bring that whatever answer you write down, you have to give yourself permission, you have to believe in yourself that you can go and figure that out, and you can go and do it.

And so, I would challenge people to ask themselves that question, “What’s something that you would want to do that if you didn’t care about the consequences and weren’t looking at feeling or any of that stuff?” and take that answer and bet on yourself and figure out where to take that.

Pete Mockaitis
Daniel, this has been such a treat. I wish you lots of luck with Flow and your challenges and all you’re up to.

Daniel Scrivner
Thank you so much, Pete. It’s been awesome.

507: How to Get Exceptional Mentors and Opportunities with Alex Banayan

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Alex Banayan shares unconventional approaches to creating new opportunities.

You’ll Learn:

  1. The ultimate cold email template to recruit mentors
  2. Creative “third door” approaches that nobody takes
  3. Communication secrets from Maya Angelou and Larry King

About Alex:

Alex Banayan  is the author of The Third Door, the result of an unprecedented seven-year journey interviewing the most innovative leaders of the past half-century, including Bill Gates, Lady Gaga, Larry King, Maya Angelou, Steve Wozniak, Jane Goodall, Quincy Jones, and more. He has presented the Third Door framework to business conferences and corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, and Disney. When he was 18, Alex hacked The Price is Right, won a sailboat, and sold it to fund his adventure. He was then named to Forbes’ 30 Under 30 list.

Resources mentioned in the show:

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Alex Banayan Interview Transcript

Pete Mockaitis
Alex, thanks for joining us here on the How to be Awesome at Your Job Podcast.

Alex Banayan
Thank you very much for having me. I’m very excited.

Pete Mockaitis
I think the first thing we got to cover is how did you hack The Price is Right.

Alex Banayan
Going right to the meat. Wow, that was nine years ago. I was 18 years old at the time, a freshman in college. And the context is sort of important because I was sort of going through this what I want to do with my life crisis.


And not only did I not know what I wanted to do, I didn’t know how other people who I looked up to how they did it. How did Bill Gates sell his first piece of software out of his dorm room? Or how did Spielberg become the youngest director of Hollywood history.


So I … The short version of the story is I sort of set off to go find the book I was dreaming of reading. I went to the library and looked through dozens of biographies and business books. But eventually I was left empty-handed.


So, that’s when my naïve 18 year old thinking kicked in, and I thought well, if no one is reading the book I was dreaming of reading, why not do it myself? 


I thought it would be very simple. I thought I would just call up Bill Gates and interview him, and interview everybody else, and I would be done in a few months.

Pete Mockaitis
Alex, so good to hear from you. He picks it up and you’re just chatting away.

Alex Banayan
Yeah. I really thought that that’s how it would go. What I thought would be the hard part would be getting the money to fund the journey. I was buried in student loan debt. I was all out of Bar mitzvah cash so there had to be a way to make some quick money.

Pete Mockaitis
And actually game shows is your first instinct.

Alex Banayan
Well, do you know what’s funny? It wasn’t even my first instinct. I didn’t have any instincts. But I just kept ruminating on this problem until two nights before final exams I’m in the library and I’m doing what everyone is doing in the library right before finals, I’m on Facebook.

Pete Mockaitis
Sing.

Alex Banayan
And I’m on Facebook and I see someone offering free tickets to The Price is Right. It’s the longest running game show in US history. And my first thought was what if I go on this show and win some money to fund this book? Not my brightest moment. 


Plus, I had a problem, I’d never seen a full episode of the show before. I’ve of course seen bits and pieces when I was home sick from school in fourth grade.

Pete Mockaitis
That’s exactly what I was thinking, home sick is what I associate The Price is Right with.

Alex Banayan
Yeah. You know I didn’t have cable growing up. Everyone knows the price is right but I’ve never seen a full episode before. So, I told myself this was a dumb idea and to not think about it.


But, I sort of felt this, you know, almost like someone was tying a rope around my stomach and was pulling me in a direction. So, that night I decided to do the logical thing and pull an all-nighter to study.

Pete Mockaitis
All right.

Alex Banayan
But I didn’t study for finals, I instead had to hack The Price is Right. I went on the show the next day and did this ridiculous strategy and I ended up winning the whole showcase showdown winning a sail boat, selling that sail boat and that’s how I funded the book.

Pete Mockaitis
Well that’s excellent. So, what’s the strategy? I mean, I guess there is some strategies for winning once you’re selected. But how do you get selected?

Alex Banayan
Well that was my whole question because when I decided to pull that all-nighter, I decided I’m not going to ditch finals and just hope that luck goes my way. I was like I have to figure out this strategy.


So, I just started Googling how to get on The Price is Right, because I figured that must be the hard part. There’s 300 people on the audience.

Pete Mockaitis
Yeah, statistically, right.

Alex Banayan
Right, statistically there’s 300 in the audience, eight get called down, one out of those eight win. So, the big statistical challenge is being the 300 down to the eight.


So, what I found out is The Price is Right, and I found this out at three o’clock in the morning by the 23rd o of Google. I found this blog post from back in the ’90s that said The Price is Right is not what it seems. They make it look very random. Pete, come on down.

Pete Mockaitis
Me? Wow, all my college friends are excited for me.

Alex Banayan
Right, right. Like all … Like as if they pulled your name out of a hat. But what I learned is like everything in life and business, although it looks like luck, there is a system to it. And there’s a producer who interviews every single person in the audience before the show begins.


And in addition to the producer, there is an undercover producer planted in the audience who then confirms or denies the original producer’s selection. So, it doesn’t matter how much you love the show, how bubbly your personality is, if that producer doesn’t put you on his list, and if the undercover producer doesn’t then confirm or deny you, it doesn’t matter how much you want to be on the show, you’re not on.


So, that’s where I poured all of my focus. The long version of the story is like this, like 20 minute preposterous story and it was much less Einstein and much more Forest Camp when I say hack.


But it ended up being the event that really launched this seven year journey of the third door. 

Pete Mockaitis
So, then how do you identify who the producer is and get the meeting or the impression such that you get lucky?

Alex Banayan
Well, during my all-nighter research once I found out how it worked, I then poured all of my focus into studying who the producer is. And I figured out his name is Stan. I pretty much knew where he grew up, where he went to school, I essentially knew where he had for breakfast that morning. I learned everything I could about him.

Pete Mockaitis
Just like LinkedIn and googling around this Stan guy?

Alex Banayan
Yeah. He’s the head casting producer for The Price is Right. There’s stuff about him on the internet and when I finally, that next morning, drove on to the CDS lot in Los Angeles.


First of all, even before I got online, I realized I don’t know who the undercover producers are, so I just have to assume everyone is the undercover producer. So, I’m dancing with old ladies. I’m flirting with custodians. I’m break dancing and I don’t know how to break dance.


And eventually I get in line and about an hour in I see my guy. I see Stan standing 50 feet away from me. The way it works is Stan takes 20 people at once in line, sort of like herding cattle, puts them all in a row and walks down the line one by one ask them questions.


What’s your name, where are you from, what do you do? What’s your name, where are you from, what do you do? And before you know it, Stan is standing right in front of me and he’s like what’s your name, where are you from, what do you do?


I’m like, “Hey, I’m Alex. I’m 18 years old. I’m a pre-med.” And he goes, “Pre-med, you must spend all your time studying. How do you have time to watch The Price is Right?” And I’m like, “Oh, is that where I am?” No laughter. The joke just falls flat.


So, I notice his eyes darting as if he’s ready to move on, and I had read in a business book during my life crisis that said human contact speeds up a relationship. So, I had an idea. I had to touch Stan. Now, he’s like 20 feet away from me so I’m like, “Stan come over here, I want to make a handshake with you.” He’s like, “Oh, no, no, it’s okay.” I’m like, “Come on.”


And very reluctantly he comes over and I teach him how to pound it and blow it up and he laughs a bit, and he says, “All right, good luck,” and he starts walking away.


Now, what you need to know about Stan is he has a clipboard, but it’s never in his hands, it’s in his assistants hands who sits about 20 feet away from him, and that’s the list that gets passed on to the undercover producer.


As Stan starts walking away from me I notice he doesn’t turn around to his assistant, she doesn’t write anything on the clipboard, and just like that it’s over. And I don’t know if you’ve ever had one of those moments where you can literally see your dream walking right away from you, almost like it’s sand slipping through your fingers.


And the worst part is you didn’t even have a chance to really prove yourself. So, I don’t know what got into me, but I started yelling at the top of my lungs, “Stan, Stan.” The whole audience shoots their head around and Stan runs over thinking I’m having a seizure and he was like, “Are you okay? Are you okay? What’s going on?”


I have no idea what I’m going to say. And Stan’s looking at me, I’m looking at him, the audience is dead silent. This random 18 year old kid was shouting at the top of his lungs and again, what you have to know about Stan, he’s very typical Hollywood, turtle neck, red scarf, goatee.


And I just look at Stan with all the seriousness I can and I’m just like, “Your scarf.” And now I really don’t know what I’m going to say next. And I just look at him, I just try to be as serious as possible and I just look at him dead in the eyes and I’m like, “Stan, I’m an avid scarf collector. I have 362 pairs in my dorm room and I’m missing that one. Where did you get it?” And he starts cracking up because I think he finally realized what I was actually trying to do, and he just smiled and took his scarf and put it around my neck, and he was like, “Look, you need this more than I do.” He turned around, winked to his assistant and she put my name on the clipboard.

Pete Mockaitis
Hot dog. Well you know, Alex, we usually don’t spend this much time on the kind of fan fact background ice breaker. But I think that this is important because there’s really some lessons here.

Alex Banayan
Thank you.

Pete Mockaitis
In terms of one, you were so persistent that you went to the 23rd page of Google, and that’s the ancient, I don’t know if it’s ancient. Google is not that ancient.

Alex Banayan
The ancient Greeks talk about the 23rd o of Google where all wisdom is. 

Pete Mockaitis
Well I guess the marketing joke is where is the best place to hide a body, the second page of Google because no one ever looks there.

Alex Banayan
Right, right.

Pete Mockaitis
But so you exhibited exceptional persistence in going deep into getting that as well as some courage. You didn’t know what you were going to do, but you knew that your window of opportunity was slipping and so you just did something and then you adapted real time.


So, I think that there is some excellent lessons there. So, then you won The Price is Right, you got the sail boat, you sold the sail boat, you had some funding now for your project. And your dream book then was to interview hyper achievers and figure out what they got going on.


So, tell us how did you in fact manage to get these folks to speak with you because you soon learned that it wasn’t as easy as calling up Bill and he says oh, hey Alex. So, what did you do to get them to talk?

Alex Banayan
Yes. To my surprise Bill Gates does not do interviews with random 18 year olds. 

Pete Mockaitis
Lessons learned.

Alex Banayan
Yes, very important lessons learned. And that’s really when it took off. So, it took two years to track down Bill Gates, it took three years to track down Lady Gaga and when I had started, like I said, I thought it would be this very simple straight forward process.


But every single interview was completely different. So, on my list were people from all industries. So, for science, Jane Goodall, for poetry Maya Angelou. Computer science, Steve Wozniak, Larry King, Quincy Jones, Jessica Alba, Pitbull, Warren Buffet.


It really went across all industries and each interview was its own adventure. So, with Larry King I chased him through a grocery store. With Tim Ferriss I had to hide in a bathroom for 30 minutes. So, each one was … With Steven Spielberg I almost died in the south of France. It was … With Mark Zuckerberg I almost got the police called on me.


So, every interview was its own mini quest and what I did learn across the board though, what I learned not only in the process of getting the interviews but even more importantly in the interviews themselves is while every story was different, every adventure to get the interview was different and every person who I interviewed on that surface were more different than you can say.


Maya Angelou grew up in Stamps, Arkansas. Bill Gates grew up in Seattle. At their core, and I don’t know if you’re a big music fan, but it was almost like there was a common melody to every conversation I was having. 


And the analogy that came to me, because I was 21 at the time, is that life and business and success is just like a night club, there’s always three ways in. 


So, there’s the first store, the main entrance where the line curves around the block where 99% of people wait around hoping to get in, that’s the first store. People are just standing, holding their resumes out in the cold hoping the bouncer lets them in. That’s the first store.


Then there’s the second door, the VIP entrance where the billionaires and celebrities go through. And for some reason school and society have this way of making us feel like those are the only two ways in. You either wait your turn or you’re born into it.


But what I learned is that there’s always, always the third door, and it’s the entrance where you jump out of line, run down the alley, bang on the door 100 times, crack open the window, go through the kitchen. There’s always a way in, and it doesn’t matter if that’s how Bill Gates sold his first piece of software or how Lady Gaga got her first record deal, they all took the third door.

Pete Mockaitis
Okay, that is so meta there. So, you are going through exceptional, unique efforts to access these people and then they’re telling you stories about their own accessible unique ways that they access their successes and opportunities.

Alex Banayan
Not by design.

Pete Mockaitis
That’s pretty wild. So, I want to dig into a couple of these luminaries insights. But so can we hear some of the particular? So, I guess you had different adventures each time. So, I’m putting together some themes already for The Price is Right.


There is persistence. I don’t know if I want to call it shamelessness, but it seems like you’re not easily embarrassed or you are, you don’t let that stop you.

Alex Banayan
I think it’s … So, the latter I think is super important. Not only just reflecting on my own journey but I also think anyone with their own careers because if you, Pete, if you ask my sisters what it’s like growing up with me, they would tell you I was the most scared kid you would ever meet.

Pete Mockaitis
No kidding.

Alex Banayan
And I can still remember to this day standing outside The Price is Right, right before I was going to get interviewed just completely terrified and embarrassed and I remember literally closing my eyes and telling myself you can either just succumb to this fear and lose this entire opportunity or you can push through it.


What I realized when I started interviewing people for the third door, when I sat down with all these leaders, is that my big question for them was how did they become so fearless because I definitely was consumed by fear every step of the way.


And my biggest realization after doing every single interview was that not only were people like Bill Gates scared in the beginning, they were terrified the whole way through. And that didn’t make any sense to me.


And what I learned is that it wasn’t fearlessness they achieved, it was courage. And while the word sounds very similar, the difference is critical. And this is super important whether it’s in your personal life or in your career or in the workplace, fearlessness is jumping off of a cliff and not thinking about it. That’s idiotic.


Courage on the other hand is acknowledging your fear, analyzing the consequences and then deciding you care so much about it you’re still going to take one thoughtful step forward anyway.

Pete Mockaitis
All right. So, there you have it. So, you sort of take a look at the real, I guess, consequences and probabilities like okay, here are the options, I can do nothing and get nowhere, or I can do this and which might get me in jail or embarrassed or a sail boat. So, that’s worthwhile. I’m going to go ahead and do that because that’s more important to me.

Alex Banayan
Yeah, yeah, absolutely. 

Pete Mockaitis
Okay. Well so then … And I guess you say you have wild tales and adventure for each of these people that you interviewed. So, can you share any sort of general themes? It seems like one of them is you’re persistent over time. 


Another is that you sort of just figure out where they’re going to be and be there. Anything else with regard to your messaging or invitation of winning over assistant publicist gatekeepers?

Alex Banayan
Well, yes, there are a lot of themes that to my surprise the themes that helped me get these interviews I’ve also learned through my research are also the same themes of the most high performing sales teams and the most high performing business development teams.


And what I’ve … And you know there is macro themes and also micro tactics. Even starting on the micro which are very useful for anyone no matter what their job is there is a right and a wrong way to send cold emails.


And in the year 2019 we’re almost into 2020, cold emailing is one of the most effective ways if you can actually do it correctly. So, I learned this during my interview with Tim Ferriss. He gave me a cold email template which he hadn’t shared anywhere else that not only changed my entire life and helped me get interviews for the book and get mentors for my journey, but it also my favorite thing is since the third door has come out, thousands of readers have written in saying that it’s changed their lives.


They’ve gotten in contact with people like Sheryl Sandberg or Malcolm Gladwell, all through this cold email template.

Pete Mockaitis
Well, you’ve got my attention Alex.

Alex Banayan
Okay.

Pete Mockaitis
What does this consist of?

Alex Banayan
All right, so this is how it works. It’s super simple but again, you really have to follow it to a T. So, it starts like this, Dear so and so. I know you’re incredibly busy, and you get a lot of emails. So, this will only take 60 seconds to read. Boom, that’s the first paragraph.

Pete Mockaitis
All right.

Alex Banayan
Then you move on to the next paragraph. The second paragraph is where you put one to two sentences max of context of who you are and why that’s relevant to the person who’s reading this.


So, again, this is not where you put your bio, your life story, but you pick a couple sentences that’s relevant to that person. Boom, next paragraph.


Again, one to two sentences max of a hyper specific question that they can respond without thinking too hard about. So, what should I do with my life is a bad example of a question. But what is one book you recommend to an aspiring writer is a great question.


Then the final paragraph is the contour. You go I totally understand if you’re too busy to reply. Even a one or two line response will completely make my day. All the best, Alex.

Pete Mockaitis
Okay. So then they gave you a book, which is nice. But you were interested in a little more. So, what then?

Alex Banayan
Bingo. So, I got the follow up advice during my interview with Bill Gates. Bill shared a lot of incredible advice about sale secrets and negotiating secrets. But one of the things he really emphasized is if you get someone to like you and to be invested in you, you don’t really have to negotiate that hard.


One of the things he did very early on in his career, which was very surprising to me is he would do exactly that. He would … Let’s say he was in the beginning of Microsoft doing a deal with IBM and wanted to create a relationship with the executives there.


When he would meet them he would ask them for book recommendations and then he said the key is he said busy people don’t have a lot of time to think, so what they do is they create frameworks whether they’re conscious of it or not.


And let’s say someone reaches out to you and says do you recommend a book? And you give let’s say three book recommendations. If that person gets back to you in a few months you might think, oh, that was a pretty smart person, they took my advice, that’s nice.


If they obviously don’t get back to you, you probably don’t even think about them again. But if someone gets back to you in one week saying I read all three books and the second one you recommended has completely changed my life and in these ways, I just wanted to say thank you.


All of a sudden that person creates a mental framework that you are a very good investment of their time. They just spent 30 seconds giving you advice and it’s already made a giant transformation in your life. And they also think that’s an incredibly hard working person who I want to get to know better.


Slowly it starts with an email, then maybe you next time you’re in town, “Hey, I’m in town. I would love to see you for 15 minutes if you’re available and if not totally understand.”


Then maybe you’re going through a challenge in a few months. “Hi, I’m sure you’re incredibly busy. I’m going through this crisis. Do you have a little time to talk on the phone?” It slowly builds and grows.


A mentorship isn’t something that you just sign on the dotted line. It’s a relationship that slowly grows with time and investment.

Pete Mockaitis
That’s good. So, then with these folks is that, well I guess 15 minutes is all you need for your interview in your book and what you’re trying to accomplish there or have you stayed in touch with some of these folks over longer periods?

Alex Banayan
Yeah, absolutely. You know it spans the spectrum. So, with some people they … With Quincy Jones it was three hours, a three-hour long interview. With some people it was a little shorter. For some people like Bill Gates the only time I’ve ever spent time with him was during that interview in his office.


With some people who I interviewed they’re some of my best friends now. There’s this great quote that I really love that always come to mind. It says … I can’t even remember who said it. It said something along the lines of respect the people who make time for you out of their busy schedules when you need them. But love the people who never check their schedule when you need them most.


I think what’s beautiful about this journey for the third door is it started as my journey to get advice to figure out how did the most high achieving people launch their careers. But what ended up happening is it also became this very personal journey where I was finding myself and growing up along the way and some of the people who I interviewed sort of transcended not only as an interview subject to a mentor, but to being like family members.

Pete Mockaitis
Yeah, that’s beautiful. And so there was a lot there. Let’s just get a couple tidbits just to get a taste of the wisdom of some of these amazing folks. So, a couple that you mentioned to me that I’d love to get maybe just one minute. All right, Maya Angelou, how do you write good?

Alex Banayan
Oh my good. A part of me literally wants to open up the book and read directly, but I’ll paraphrase. But she, I would say also just to give her credit which she doesn’t need extra credit because everyone knows already how incredible she is. But she was the only interview subject where her words, I literally could just sit back and she wrote the chapter herself. 


Just you asked her a question and she literally gives the most gorgeous and beautifully written response out of her mouth. It was definitely a very, very big honor to speak to her.


When it comes to writing she said the biggest thing she recommends a new writer to do no matter your age, is to take the writing that you just wrote, find a quiet room, close the door, and read your writing out loud.


She said it sounds obvious and simple but almost no one does it. People don’t like to hear the sound of their voice, they don’t like to read things out loud. But she said the best form of editing is reading it out loud because only then can you hear the melody of the words. And writing, good writing, is much more than logically putting words in the right order. It’s about creating a melody that is easy for the reader to take in.


She shared a quote with me that I’ll never forget. She said, and I think the quote is by Nathaniel Hawthorne, the quote goes, easy reading is damn hard writing.

Pete Mockaitis
Agreed.

Alex Banayan
Right? Easy reading is damn hard writing. And Maya Angelou insisted that the inverse is true too, easy writing is damn hard reading.

Pete Mockaitis
Yeah, that’s perfect.

Alex Banayan
Yeah.

Pete Mockaitis
Thank you. How about Larry King and interviewing?

Alex Banayan
Oh my God. Larry I’ll give a tidbit but he taught me so much. He looked at me the first time we met or the second time we met and he said, he was like, “The problem with all young interviewers when they’re just starting out …” And again, this is interviewing whether it’s for a TV show or radio show or even interviewing in a hiring process.


He said, “They look at the interviewers they admire and they try to copy that.” They look at maybe Oprah who uses all this emotion or Barbara Walters who’s very strategic or even Larry himself, which is very straight forward and they try to copy that style. Larry said that is the biggest mistake you can make because you’re focusing on what our style is not why we have that style.


The truth is those are the styles that makes them the most comfortable in their chairs. When you’re comfortable in your chair, the person you’re interviewing becomes comfortable in their chair, and that’s what makes for the best interview.

Pete Mockaitis
That’s good. Well Alex let’s go meta here. How do I make you more comfortable in your chair? I’m in pajama bottoms right now, if that helps, but you can’t see them.

Alex Banayan
The fact that you are just asking things that you are genuinely curious about and it sounds like you’re having fun is making me have fun. So, I’m very grateful.

Pete Mockaitis
Well thank you. Well that’s true. I really do want to know these things and I’m curious, so thank you. So, very cool. Then this third door mindset here, which is there’s more than just the two options associated with the masses and the VIPs. There is a third door. 


So, what are some general questions or means by which you began to discover what those third doors can look like in any given situation?

Alex Banayan
You know what’s interesting about the third door is it’s not a recipe for success, it’s a framework for success. The difference is this is really a lens to view your challenges, a lens to view the obstacles that no matter what’s in front of you, no matter what challenges are in front of you, at the end of the day there’s always a way.


And again, it doesn’t matter if we’re looking at how Warren Buffet got funding for his first investments or how Steven Spielberg became the youngest director of Hollywood history, what the third door framework tells you is that you don’t have to sit back and wait for a boss or a parent or even a mentor to give you permission to go after your goals.

Pete Mockaitis
All right.

Alex Banayan
You have the power to make it happen yourself. And what I’ve noticed with readers of the book is it gives you a sense of possibility. What I’ve learned is you can give someone all the best tools and tactics in the world, and their life can still feel stuck. But if you change what someone believes is possible, they’ll never be the same.

Pete Mockaitis
Yeah. That really resonates in terms of what you believe is possible. You know what, I even see this in small ways. I’m thinking about boy it goes big, it goes small. It’s like what could be possible in terms of could it be possible to earn a quarter million dollars a year by working less than 20 hours a week? Yes. In fact, I know people who do that and I find that inspiring and I’m kind of building my business to accommodate that so I have more time for just docking out and reading long whole books and studies and being with my kids and exercising and what not.


But along the way I’m having so much fun that I just keep working. So, that’s cool too. But I think even in the micro sense, this has happened to me a couple of times with I’m thinking about home renovation. I know it’s so mundane, since we’re talking about huge dreams and life visions.


But I think that’s let’s say I get a quote from one vendor, and I go man, to rebuild those kind of loose bricks around the perapet walls they’re called, that extend above the roof and to get a new roof that’s going to cost $40,000 says one person. And I go, dang, I sure don’t want to spend $40,000.


But if I, even if I get just a little bit of benchmark research data from Homeadvisor.com or from another quote or for some people that I’m talking to, then I begin to learn what is in fact possible and then I say no, I don’t like that answer that I got, so therefore, I will persist until I get another answer I like.


And spoiler alert, I just hired someone who’s going to take care of our roof matters for less than half that price. So, yay. And if I had no idea of what was possible, I might be like well shocks, I guess that’s what it costs. Man, that’s expensive.


So, I think that your sense of possibility can be expanded with even a quick Google search like in your case.

Alex Banayan
Right, absolutely.

Pete Mockaitis
Not a quick Google search 23 pages down, but you say oh, it is in fact possible to take an action that gets me selected for Price is Right.

Alex Banayan
Yes, yes, 100%. 100% yes.

Pete Mockaitis
That’s cool. So, what are some additional means by which you recommend that you become aware of possibilities? So, one is huge, is finding mentors.

Alex Banayan
What a great question, that’s a great question. I love that.

Pete Mockaitis
Yeah, lay it on me Alex.

Alex Banayan
Because what I’ve learned is you should do what you can with what you have. You should do what you can with what you have. Now, for most people, look, if you’re listening to this right now, at the very least you have internet access. That’s how you’re listening to this podcast, right?


So, you already have access to YouTube, every podcast out there, and books whether you buy them yourself or you sign up for a library account and rent it on your phone. And when I was first starting out, and I think it’s really important to remember that I didn’t know anyone, I was an 18 year old college student. And my mentors at the time were books. I read Tony Hsieh’s Delivering Happiness, CEO of Zappos and that became my mentor.


I read Pour your Heart Into It by Howard Schultz, the CEO of Starbucks and that became a mentor to me. And in the beginning it was just books. And slowly with time I began to meet the authors of the books by going to author events and then I started cold emailing authors and started meeting them in person.


And of course the dream is for the people you look up to, to be able to help you in real time and real life but you have to start somewhere. And starting with YouTube videos if you’re interested in social media marketing. Type in Gary Vee on YouTube and just go down that rabbit hole if you’re interested in entrepreneurship. There is so much out there.


What happens when you start absorbing yourself very … And I love really going down that rabbit hole when you really absorb people stories is it shows you what’s possible, going back to your question how to do that.


And I think you have to be very proactive in the process because if you’re sitting back at your job or in your classroom, no matter where you are in life, and you’re just taking in the information that’s been given to you, your sense of possibility is very slim and very narrow.


But if you actively push yourself to read things that you normally wouldn’t read, talk to people you normally wouldn’t talk to, your life will never be the same.

Pete Mockaitis
I think we have to address an issue that can just short circuit the magic of that possibility becoming present to you, which is a tendency to, I don’t know what the word is.

Alex Banayan
I’m curious what you’re saying because I have an idea too.

Pete Mockaitis
Is it other, I don’t want to say otherize, but to form a wall or distinction it’s like okay sure, Howard Schultz could do that but he is Howard Schultz, you know? Larry King could do that but he is Larry King and I am not Larry King. 


So, that notion that that person is completely different from me and therefore that possibility is not real, I think that can just kill the magic. So, how do you inoculate yourself from that influence?

Alex Banayan
So, a book I would recommend is called The Magic of Thinking Big. It’s an older book, I think it’s maybe 50, 60 years old. The Magic of Thinking Big, and it’s very good at addressing that issue. 


And something I learned from one of the people who I interviewed is that you want to create a mental bank almost an internal bias of possibility. When I meet people who have that problem in a very severe way, what I recommend them do is do a 30 day challenge of every day for 30 minutes for 30 days in a row, they need to journal for 30 minutes every day on a moment in their life whether at home, at school, at work, where they had a giant obstacle that they overcame.


If you spend 30 minutes, you know even if nothing comes to you for five minutes, something will come to you at some point, and they could be something small. Like literally I was really thirsty and didn’t have any money for a vending machine and I ended up finding, searching the couch cushion, whatever.


It could be silly stuff, it could be big stuff like a health challenge or a relationship challenge. What you’re doing is reprogramming your mind, because I’ll tell you, no one is born thinking they can’t do it. Whether you are aware of it or not, there have been implicit messages and events that have created that outlook within you.


And you have to become proactive in reprogramming your mind. And even going to therapy is a good solution. I’ve been going to therapy once a week for five years now, and it’s really helped me reprogram old stories. 


At the end of the day our life is only as valuable and only as productive as the value and the productivity of the stories we tell ourselves. And it’s up to us to choose which stories we want to live with.

Pete Mockaitis
Yeah, I dig that. So, the journaling about times you’ve overcome obstacles, then reprograms your brain such that when obstacles no longer seem permanent or immovable, it’s like oh, that’s just like those 30 other things that I overcame. All right, well, let’s figure it out.

Alex Banayan
Exactly, exactly. 

Pete Mockaitis
That’s cool. Well also, I guess I’m thinking now about … Let’s use some examples of obstacles and overcoming just because if … I think that’s probably the hardest part of the 30 day challenge is your very first day or two it’s like oh, I don’t really know, nothing will come to mind.


Because sometimes I think that conjures up an image of really dramatic stories of I’m thinking of motivational speakers here. I was broke and on drugs and on the streets and all.

Alex Banayan
Right, it doesn’t have to be that dramatic.

Pete Mockaitis
Addicted to everything. But then I pulled myself up and blah, blah, blah. So, it’s like okay. But give some more examples of hey, challenge overcoming. There might be even mundane just to get a start at it.

Alex Banayan
I think what’s really easy is when I tell people when they do have problems finding examples, I always tell them think back to high school because of high school every day we had a different silly challenge that we found and created a solution for whether you didn’t study for a test and you had to cram by creating a last minute study group where you all exchanged resources.


Or for me I remember not, this is a really preposterous situation, but there was a teacher that was the meanest teacher in the school and I got assigned to that teacher on the first day of school. And I realized that I didn’t want my whole year ruined because that teacher is very notorious.


And I ended up just sitting outside of the guidance counselor’s office for six hours doing a sit in until the guidance counselor would meet with me. Literally preposterous silly things even because the point of this exercise is to show you that in all aspects of your life, whether it’s with a romantic partner or with a parent, when you had obstacles you had the skillsets within you to figure it out. 


And what you’re really doing is you’re helping yourself trust yourself more. That’s the difference between confidence and self-confidence. Confidence is external and self-confidence is internal.


What you’re doing is you’re building your internal self-confidence, your trust in yourself of what you’re capable of.

Pete Mockaitis
Yeah. And it’s just so fun. When you were talking about high school, you were bringing back memories to … I thought it would be fun to participate in the musical we did for Grease. 


But I, at the time and still to this day, I’m not really that great in singing. So, then it became clear … I can read the lines. I talk pretty well. And then it was like then we had to singing. So, I remember this guy Jordan who just has an amazing voice, he was like bring him home. Everybody was like wow. It was like all this.


But what I did know is that I had a lot of enthusiasm and there was one tune I thought was deeply embedded within me, I kind of sang to myself at times. So, it was from a commercial and so I just went for it and said it doesn’t matter what comes, fresh goes better in life. With Mentos Fresh and full of life nothing gets to you. Staying fresh, staying cool. So, I’m singing the Mentos commercial.

Alex Banayan
Right, right. 

Pete Mockaitis
And because there was emotion and it’s not that complex of a tune in terms of number of notes and range, I made a decent impression and I got the part, which was modest. I was in Danny Zuko’s crew.

Alex Banayan
Very important, very important.

Pete Mockaitis
And Sunny I believe, yeah, Sunny was his name.

Alex Banayan
Cool leather jackets.

Pete Mockaitis
Yeah, yeah. I had one line like tell me more, tell me more, could you get me a friend. Which is tricky because it’s a high note, and I didn’t do super well. But I got the part and had some fun, and it really set things up in some cool ways in terms of making some great friends and being engaged with activities and I stuck with it.


So, while I haven’t thought about that in a long, long time, but you brought it up and it was fun to remember. And I do have a greater sense of possibility not so much from a source of oh, I’m getting pumped up because let’s do a motivational program or I have the tiger or whatever.

Alex Banayan
Right.

Pete Mockaitis
But rather it was like oh, that was a real thing that happened. And there was a good result and there can be more of that in my life. It’s powerful.

Alex Banayan
Yeah, absolutely.

Pete Mockaitis
Well Alex, good stuff, tell me anything else you want to make sure to mention before we shift gears and hear about a couple of your favorite things?

Alex Banayan
I think you’ve really nailed it because when I think of everything we’ve talked about so far has this common theme of really looking within yourself and the answers are in there. And the whole point of the third door is not only to equip people with tools not only to change what they believe is possible but really at the end of the day it’s to liberate yourself because whether it’s at work, whether it’s at home, our real goal is to try to be most us version of us, right? The most you version of you. And the third door is really a mindset to liberate yourself.

Pete Mockaitis
Thank you. Now, could you share a favorite quote, something you find inspiring?

Alex Banayan
I was reading a book and there was a Warren Buffet quote that I just really loved yesterday that I said we don’t have to be smarter than the competition, we just have to be more disciplined.

Pete Mockaitis
Thank you.

Alex Banayan
I really like that.

Pete Mockaitis
And a favorite book?

Alex Banayan
Oh my God, so many. I would say something that comes to mind right now is The Alchemist by Paulo Coelho. 

Pete Mockaitis
Thank you. And a favorite tool, something you use to be awesome at your job.

Alex Banayan
This is a great tool and it’s not a tool. It’s the airplane mode function on a phone. If I want to be productive, there is only one way to do it, by putting my phone on airplane mode. Silence doesn’t work. 


When I’m writing, I will literally not only turn of my phone, I’ll hide it in a drawer on the other side of the room to use my laziness against me.


But if I just want to do something very thoughtfully for even 30 minutes, I have to go on to airplane mode.

Pete Mockaitis
And a favorite habit?

Alex Banayan
Meditating twice a day.

Pete Mockaitis
Do you use an app or just breath or what’s your approach?

Alex Banayan
I went to … I use a thing called transcendental meditation, which there’s a lot of teachers all over the world who’ll do these three days workshops. But I really believe any kind of meditation is good as long as it feels good for you.

Pete Mockaitis
Is there a key nugget you share that really seems to connect and resonate with folks that quote it back to you often?

Alex Banayan
Yeah. There’s one quote from the book that I see quoted often, which is when you change what someone believes is possible, you change what becomes possible.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Alex Banayan
The book is everywhere. Books are available whether it’s Amazon or Barnes & Noble or Audible. And if you end up getting it, let me know so I can say thank you. Instagram and Twitter are all the same, it’s just @AlexBanayan.

Pete Mockaitis
And do you have a final challenge for folks looking to be awesome at their jobs?

Alex Banayan
Great question to end with, yes let me think about that. Let me make that thoughtful. Ask yourself the second, actually no, not the second this is done. Ask yourself some time today where you actually have some time to yourself, what are you the most afraid of at this point in your life right now? Because I think in that answer lies some of your destiny. 

Pete Mockaitis
All right. Alex this has been a treat. Keep on living big possibilities and good luck to you.

Alex Banayan
I am so grateful. This was a ton of fun, thank you.

 

Next: Ron Price talks about becoming an influential leader.

503: How to Get a Meeting with Anyone with Stu Heinecke

By | Podcasts | No Comments

 Stu Heinecke shares unorthodox approaches to win the attention of strangers.

You’ll Learn:

  1. The simple trick to exceeding a 100% response rate
  2. Do’s and don’ts for composing your personal messages
  3. How to turn executive assistants into allies

About Stu:

Dubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone (2016) and Get the Meeting! (10-2019). Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.

Resources mentioned in the show:

Thank you Sponsors!

 

Stu Heinecke Interview Transcript

Pete Mockaitis
Stu, thanks for joining us here on the How to be Awesome at Your Job podcast.

Stu Heinecke
I am delighted to be here with you, Pete.

Pete Mockaitis
Well, I’m delighted to have you. We dorked out about AV a good while. But I want to hear about your cartoons. I know it might be hard to pick a favorite, like a favorite child, but is there a particular cartoon that you think is extra hilarious or that you think back and chuckle at your own work years later?

Stu Heinecke
Yeah, there are a bunch of them actually. That’s good as a cartoonist. That’s a good sign. But there is one that is just my favorite and it probably has great relevance to today. So, what it is, it’s this little child, this mischievous little child in the foreground and he’s wiping his arms back and forth, he’s sitting in a high chair but at a table. He’s wiping his arms back and forth and his bowl of cereal is overturned, the cereal is all over the place, and the box of cereal is knocked down. And in the background, his mom is washing the dishes, and she’s turned around, you can see she’s rather tired of this and she’s saying, “Roland, you’re acting like a Democrat.” But it could easily be changed to, and makes as just much sense, to say, “Roland, you’re acting like a Republican.”

Pete Mockaitis
Certainly.

Stu Heinecke
And, in fact, it’s my favorite because you could put almost anything in there. In fact, if you put all these together next to each other, to me it really illustrates the, well, let’s say at least the futility of politics, particularly today, they’re horrible. They’re just awful today and everyone seems to think that the other one is the worst, and I think it’s all that. It’s just awful.

So, here’s the funny thing or interesting thing about cartoons and humor in general, it’s really about truth revealed with a twist. So, when we laugh at something, we’re often saying, “Oh, my God, that’s so true.” It is like that. I know someone like that. So, it’s actually about truth. And that Roland cartoon is wonderful if you take several versions of it together and put it into one frame, I think it makes all kinds of sense because actually no one’s got a monopoly on the truth.

Pete Mockaitis
That’s a good point. I think there’s a standup comedian who was talking to his audience in responding to them saying, “It’s so true.” He said, “Yes, it is so true, and that’s why it’s funny.” It is true, hence funny.

Stu Heinecke
That’s it. That’s the whole deal. Yeah, that’s exactly what it is.

Pete Mockaitis
Cool. Well, I want to talk about one of your areas of expertise. You’ve got a couple books about how to get a meeting with anyone and getting that meeting. So, could you maybe open us up with a cool story of maybe someone who was trying something to get a meeting or a series of meetings, having no luck, but then they tried some of your cool approaches and had a transformation?

Stu Heinecke
Oh, man. Well, that’s brings up really two stories to mind. I could either tell you about how I got started with it. A tiny campaign went out and it got amazing results and launched my business. It was worth millions of dollars and it cost me $100, so that’s one. Or the other version would be to tell about Dom Steinmann’s story because Dom was having…I think that’s what I should really tell you because that really directly answers your question.

So, Dom got in touch with me after my first book came out, How to Get a Meeting with Anyone and he was saying, “You know, I’ve just got to share my story. When I was in college, I was recruited by this big late-stage startup in Silicon Valley to work as a sales development rep, and I was thrilled. But then when I got to work and started working with them, well, I found out that their expectation was that we would make 100 phone calls a day, and these were all cold calls.” In other words, they were calls to people that they didn’t know and there was no relationship, there was nothing. They were just calling out of the blue.

And he said that, “Out of a day’s worth of 100 phone calls, you might have one conversation that was even worth having. The rest of them were just slams of the phone.” So, he was telling a friend about this at dinner and lamenting the whole problem, and the friend said, “You know, you ought to get this book How to Get a Meeting with Anyone.” And so, he did. And from there he used what I would call, actually I call it this in the new book, deep personalization as opposed to wide personalization.

So, he started researching the people that he wanted to reach. So, he was still doing the hundred phone calls a day, but then he would research some of the people that he thought would be really worth breaking through to. And so, the first one was a fellow who he discovered through a profile scrape, that is a lot of research of social media profiles and other information that can be found on the web. But what he found was that his target executive was really interested in family, cooking, and technology. So, he ordered an apron, looks like a barbecue apron, and had it embroidered with a Stanley C. Clarke quote, something to the effect that technology, sufficiently advanced, will appear as magic.

So, they had that embroidered on the apron and sent it out. Well, lo and behold, this guy responded right away. And, by the way, this first one was someone that no one in the company, a lot of people had tried to reach him but no one was able to reach him through cold-calling, but by sending that gift, boom, all of a sudden, this fellow actually called back, they had a quick conversation, and they ended up with a six-figure deal pretty quickly.

Pete Mockaitis
That’s cool.

Stu Heinecke
And that’s pretty cool. Then his cohorts started realizing, “Oh, my gosh, Dom is getting through, we’re not getting through to anyone. Dom is selling, we’re not selling anything. So, Dom, how are you doing this?” And he told. “Would you help us?” “Sure.”

So, the next example of this was one of his cohorts said, “Okay, I’ve got a guy, another guy that we haven’t been able to reach. Nobody from our company has been able to reach him.” And so, Dom said, “Okay, let’s take a look. Let’s see what’s in his profile.” And what they discovered was that this fellow was really involved in falconry, so they went to a falconry site and talked to the owner, and they said, “What can we give someone who’s really involved in falconry as a gift?” And the fellow said, “This beautiful glove.” In falconry, they used these beautiful ornate gloves so they can hold the bird by the talons and not have their hand mangled.

So, they said, “Great. We’re going to send that, or we’re going to buy that.” And, meanwhile, they downloaded the picture and sent him an email immediately to the prospect to say, “Hi, I’d like to get in touch with you. I just want to let you know I’m sending you this falconry glove. I hope you enjoy it.” Again, this is another person they hadn’t been able to reach at all, no one from the company had been able to reach him, and he said, “Okay. Well, look,” the fellow responded immediately. He said, “Hey, that’s really cool. Thanks so much. But I’m not really a prospect, but thanks anyway.”

Well, then the glove arrives and everything changed. It was a flip moment. Everything changed. he communicated right away to say, “Oh, my God, I just got the glove. This thing is so cool. I’ll tell you what, remember when I told you I’m not a prospect? Well, I’m not, but I know three CIOs who are prospects for what you do, and I’m going to make introductions right now.” Well, he did and another six-figure deal ensued.

So, now the management was saying, “What’s going on down there? What are you doing down there? And who’s responsible for this?” They all pointed to Dom. So, Dom was promoted to sales manager as a result of that. All of a sudden, that company was sold to, I think it was Cisco for $4.7 billion. So, a year out of college, just from reading the book and using contact marketing, Dom went from probably washing out as a sales development rep to becoming a sales manager for a multinational $4.7 billion company.

Pete Mockaitis
Stu, that is an excellent story. You’ve nailed that. Well, thank you. That’s really thought-provoking in a number of dimensions. So, my favorite part of the story was they learned the guy liked falconry, didn’t know what to do with that, so talked to a falconry person, said, “Hey, what’s a cool gift?” He said, “Well, let me show you.” And then that went there. And even though the person wasn’t a prospect, that deep need to reciprocate is there, so he wanted to do something for them, and like, “Hey, I’ve got some introductions.” So, that is really cool.

So, I know a lot of your work is well-received and loved in the sales and marketing communities. I’d love to get a kick out of hearing maybe some examples of folks who were getting meetings outside of sales, like maybe they’re selling themselves, like with regard to getting a job, or maybe they are trying to connect with someone to get some really great advice or information that will help them with what they’re working on at the moment. Any of those tales come to mind?

Stu Heinecke
Well, I think what’s interesting is that, well, I’m now on my second book about this. When I wrote the first one, How to Get a Meeting with Anyone, I thought, “Okay, I’ve got it all done,” which was foolish. “I’ve got 20 categories of contact marketing campaign types. I’m sure this is it.” And as soon as it came out, I heard from all these people who said, “Well, I’ve got another way to do this,” and another way, and another way, and another way.

And so, some of these stories, well, that’s what led to the new book Get the Meeting! but some of the stories had to do with job search. And, in fact, there’s enough of them that it maybe where I go for the next book here’s the thing. We all sell whether we have the word sales in our titles or not. We all sell. I mean, that’s sort of the nature of human existence or how we work together because we need things from each other, and we get those things by selling.

So, I know that there are a lot of uses of visual metaphors like a medical kit, and I’m going to help, and then the copy that goes with it is something about “I’m going to cure some of the things that are…” that’s not a really great example though, because if you’re writing to someone saying, “I’m going to cure what’s wrong with your company,” that may not be the best, message to put out there.

But I’ve used it directly. I’ve used some of my own devices, my own contact devices to help friends to get interviews even though these devices are used generally in sales. And what I mean by that is usually I’ve been using my cartoons my whole career to break through to people I should never be able to break through to, or at least that’s they way it felt, maybe I should because I have.

So, I’ve worked with, well, my sister, for one, who told me once, actually she was applying for a job, it was a sales job, and she was a little worried about whether she’d get it. And one of the things she said was, “They’re going to ask me to do cold calls. I’m not really very comfortable with them.” And I said, “Well, I’m glad you called me because I love doing them because I’m talking about sending cartoons out first and it’s almost like an ambush. I love doing them. Why don’t we try this? Why don’t we just use one of my,” I call them big boards, or an 18×24 quarter inch thick foam cardboard. So, one side there’s a cartoon about the recipient, in this case the person she was interviewing with. And on the other side there’s a message from the sender to the recipient explaining why they should meet or why something should go forward.

And in Christine’s case, my sister, we created a message on that side that talk about how much she wanted to work with them and look forward to the next interview. So, that was delivered. It’s packaged in some really interesting corrugated cardboard packing with cartoon art all over it and it get sent by FedEx, and so that was delivered. And she got the job. She got the next interview obviously, but she got the job. When she came in, the big board was up over her new boss’ desk, and it blasted her right through.

And I know others have just used, I mean, we can also use the same trick, the personalized cartoon, on a card, just a little greeting card. One of my friends borrowed one of those things from me and got a job as well. So, I just think there’s such great parallels between sales and getting jobs. Even if you’re not in the sales field, you’re still selling, and the outcomes and the methods are still the same.

Pete Mockaitis
You know, as you’re going through these stories, I’m reminded of a story in which I was working with someone to prep for some interviews, and he told me, “Oh, man, I’ve been doing everything to try and get the interview with McKinsey & Company,” which is a selective strategy consulting firm. And he sent them a birthday cake for the whole office on his birthday, and said, “It’s my birthday, and all I want is to work for McKinsey & Company.” And that was actually effective in terms of like, “All right. We’re going to have a look at your resume closely. Sure enough, you have earned an interview,” and then he took it from there, so that’s cool to see in action.

And we talked about the medical kit, right now my wheels are turning, like I’ve got one of my favorite tools is a ratcheting multibit screwdriver. It’s just so elegantly wonderful. And so, if you say, “Hey, I can cure the problems.” It’s like, well, you fix the problem with the tool. And so that’s cool. Well, maybe we could zoom out a little bit and talk about this process. So, you call this whole approach contact marketing. So, can you maybe define that term and the steps and the process for us?

Stu Heinecke
Yeah. Well, contact marketing is, the definition of it is a fusion of marketing and selling that uses microfocus campaigns to produce contact with high-level, high-value prospects and accounts. So, roughly, that’s the definition of it. Well, I can tell you though, when I first started out, although I used contact marketing to launch my business, my business was I was creating direct mail campaigns a long time ago for publishers, for magazine publishers.

And in the direct marketing field, I used to hear that people used to say 1% response rate was pretty common, pretty standard, although there’s really no such number. I mean, it’s like there is no common or standard number, but let’s use 1% for a moment. If you look at lots of forms of other kinds of marketing, let’s say digital marketing, you find that response rates are at the thousandths of a percent so it’s really quite low. In contact marketing, these response rates are going as high as 100%. That’s pretty bizarre.

Pete Mockaitis
It’s as high as it gets.

Stu Heinecke
Well, no. Actually, I found one that was getting 300% to 400%.

Pete Mockaitis
Like referrals and like trial stuff? Oh, wow.

Stu Heinecke
Exactly. Yeah, it was so astonishing the thing that he was giving out that it was being shared, and then that sharing ended up pulling more people into the campaign and more responses to the campaign.

Pete Mockaitis
What was that thing? Now, I’ve got to know.

Stu Heinecke
Well, it relates to something I wrote about in the book called pocket campaigns, it’s a replacement of business cards. And so, I was studying, I was looking for what are the coolest business cards out there, because we’ve all gotten cards that you got them, you say, “Whoa! Oh, my God, I didn’t realize a business card could be like this, and that’s just so cool.”

Well, one of those stories was this fellow who had his card printed on sheet rubber, it’s still the same standard size of a business card, 2 inches by 3.5 inches, but it’s this real thin sheet of gum rubber, it was a tan rubber. And before they printed it, they put it on a jig so it was stretched on a jig, then they printed the contact details. And once the ink had dried, they take it off the jig and, of course, that would mean that when it returned to its regular shape, that meant that all of the details that were just printed now got squeezed together.

He told me that He’d go out to a pub, and he’d get into conversations with people at the bar, and they’d say, “What do you do?” “And what do you do?” And they’d eventually exchange business cards. So, out comes his floppy little business card, it’s like an ambush this floppy little business card as they’re exchanging cards. And the recipient is saying, “Wow, what’s that?” They grab it on both ends and stretch it just naturally because otherwise you can’t read it.

Well, then it reveals it’s Poul Nielsen’s card. He’s a fitness trainer. And guess what? He already has you exercising. Then they would say, “Oh, my gosh, can I keep this?” “Sure, yeah.” So, they keep it and they’d bring it. They kept it in their pockets probably. They brought it to the office and just anywhere they could talk to someone, they’d be saying, “Hey, you’ve got to check out this business card I just got from this guy.” They’d show it, pull it out, the person would stretch it automatically, “Just look at that. He’s a fitness trainer and he already has you exercising.” And they’d have a good laugh and they’d say, “Wait a minute. I want to write down this guy’s number.”

And so, this is stunning because Poul said every time he would hand out a business card, he would get three or four new clients. That’s a stunning result from a business card because usually they’re thrown away. I have cool ones. They have cartoons all over them and so on. I have never handed someone a business card and gotten a sale because of it.

Pete Mockaitis
Yeah. Boy, that’s so cool. So, that’s what a pocket campaign is then is something that you can put into your pocket. Any other examples of things that you can put in your pocket in a card format?

Stu Heinecke
Well, yeah, the pocket campaign. They’re a little bit more involved than just having a cool business card, or, really, I should say an involvement device. Poul’s stretching card is an involvement device. It’s an invitation to play. And from there, as marketers, we would then include a jump offer, something that pulls people to a webpage where we can set a tracking pixel, and then from there we run a remarketing ad or retargeting ad just like any. If that term is not familiar, it’s what’s happening whenever you go to, let’s say, the L.L. Bean site and you’d shop for shoes and then you leave, and then those ads start showing up wherever you go on the web about L.L. Bean shoes.

Well, you can actually do that. That actually is part of the pocket campaign model. But for job search, I would think you could just use the first part of it, just an engagement device. Still something you pull out of your pocket, it’s just like a business card, but it’s totally different from the other cards because other cards generally it’s trying to make us look important and fancy almost. I don’t know. With gold, with foil stamping, and embossing, or maybe they’re engraved on bamboo or metal or carbon fiber, it’s all meant to make us look impressive and it doesn’t work. It’s not working. But the cards that are actually involvement devices do.

So, here’s another example. One of the people that I’ve interviewed for the book has a card that is stamped metal. So, it’s credit card size piece and the stamping knockout cutouts so that the piece actually operates as a multitool, if that makes sense. The cutouts in different size wrenches.

Pete Mockaitis
Screwdrivers and bottle opener.

Stu Heinecke
Yeah, bottle opener. But it’s actually meant to be used on bikes to repair them out in the wild. And this card was for the owner of a bike repair shop. So, there were no logos on it or anything like that. It just had his name and his contact details stamped on the piece but it was this device that bike users or bike riders would say, “That’s really cool. I love that. I’m going to keep that in my wallet, keep it with me wherever I go because I just never know when I might need to use that.”

And so, that’s a great example of a pocket campaign or, let’s say, at least the engagement device portion of a pocket campaign. I think that you could use all kinds of things for pocket campaigns and for engagement devices that could be terrific for jobs. I remember a comedian had a really cool one, it was a flipbook. I don’t know, do you remember flipbooks?

Pete Mockaitis
Oh, yeah.

Stu Heinecke
So, it’s a bound stack of cards actually and on each card was a facial expression of lots of different pictures of this fellow who was a comedian. And when you flip the book really quickly and you flip those pages really quickly, his face changes really quickly and it’s really funny. And it’s a great metaphor for what it is that he can provide in terms of value up on stage. That would be a great card to use in a job search, I would think.

I think all of these would actually be a terrific way. I mean, the multitool could be a great way of saying, again, without saying “You’re broken” to the business owner, “I’ve got the tools to help you succeed,” something alone those lines. I mean, there’s a metaphor there, and you can use that in your note.

Pete Mockaitis
Well, that’s cool. Thank you. Well, we have so much fun with these stories. We’ve got a process here that starts with a research, and can you walk us through this?

Stu Heinecke
Well, yeah, I guess the first thing you need to do is you better find out who it is you want to reach, so that would be step number one. And then once you do that, or while you’re doing that anyway, you’ve got to create something, some sort of device that’s going to get you through. So, this could be something tangible that you send, we’ve talked about a bunch of these already. The pocket campaigns are all tangible pieces, the cartoon pieces, and so on. But it can also be, “Well, look, we’re doing a podcast together.” Podcasts are a great device for connecting with people, aren’t they?

Pete Mockaitis
Oh, yeah.

Stu Heinecke
You get to connect with a lot of really interesting, I’ll not putting myself in there, but you get to connect with a lot of really interesting people. And so, a podcast or I guess we should just broaden it out to some form of media exposure is really nice. There are even interesting ways to use email to break through if you time it correctly. Most of the people that are, I should say, important people who are very busy are pretty tough to reach using email during the week.

But what if you waited until early Saturday morning before they got their weekend started because I know that executives, many executives, and let’s just go all the way up to the CEOs, they get up early, and before they start up their weekend activities, they check their email and they get a little bit of work done. Or at the end of the weekend, Sunday evening, when they’re preparing for the week ahead, also a great time to reach out to someone who’s generally really well-guarded by executive assistants and you can break through.

And there are great examples of things that are done that are way, way, way over the top that are some of my favorite stories but they’re expensive. One person used a, I guess this wasn’t expensive. Someone sent a pigeon to, I can’t say the name, I’m restricted from saying the name, but he’s no longer with us, he was probably the most famous CEO in the world at the time, he’s really tough to get through to.

And so, someone sent a pigeon in a box with airholes and handwritten notes, and sent it to this fellow and said, “You know, I’ve been trying to reach you. I’ve tried everything I can think of. I’ve been talking to your engineering department. They love my solution but purchasing won’t talk to me so I’ve sent you faxes and emails and letters, I’ve called. I’ve done everything I could think of and, really, this is my last resort. So, if you would, inside the box, there’s a pigeon. And on the pigeon’s leg is a capsule, and in the capsule is a little slip of paper. And so, if you take that out and write the name of your favorite restaurant, and the date and time, and then release the pigeon, actually put it back in the capsule first, of course. Release the pigeon. I’ll meet you there.”

And it actually worked. And they had lunch and the fellow walked out of that meeting with a $250 deal, sorry, $250,000. So, there are just all kinds of ways of breaking through and they can be non-tangible or tangible. I think the one thing, the one caution I would throw out there is that if you’re only reaching out on social media, I don’t think that that one, if you connect with someone on LinkedIn, for example, that one action alone is not enough to actually create a relationship, and you’ve got to do more than that to actually show up on their radar screens, so to speak.

Pete Mockaitis
Okay. So, then we’ve got the research, and then we’ve got the intriguing device there. I guess I’m curious a little bit about the research phase and the crafting of that ideal message. So, you mentioned that you’ve checked out their social media profiles. And how do you go about building up that profile so you have that hunch for what would be ideal for them?

Stu Heinecke
Well, you know, I have a great shortcut. There is a new company out there called Seamless.AI. And Seamless is an AI-powered search engine that produces dossiers on anyone. And, in fact, you can sign up for a free account and get 100, I think it’s 100, but maybe it’s 50, but we’ll call it 100 free searches. And so, it uses AI to just scour everything to find out all of the person’s contact details, so their email address, their phone number, their address, and then a lot about what it is they’re interested in, and you can do that in seconds. That’s pretty cool.

Pete Mockaitis
Hotdog, yeah.

Stu Heinecke
Makes it kind of easy, or I guess you can comb the news and just be observant and watch for stories about people who are doing interesting things, somebody you might want to work with or for, those are   great too, so you’ll see them in the news and so forth. There are lots of ways. I think there are actually lots of ways to find the people. But if you’re going to job search, I guess you probably have some idea of what it is you want a job to be and then where maybe the best places are to have that sort of career, so you got to start there I suppose. But then you can also use, for example, Seamless and other tools to find out how to reach them and what it is they’re involved with.

You really do want to know something about these people because, when you reach out, there are a bunch of things you need to consider. One is you really want to humanize yourself. We’ve been talking about ways to do that. I think using a lot of these techniques does personalize you because it causes you to stand out or humanize yourself. But then you also want to be careful about how the messages are crafted because they really need to be highly personal. And you might be saying, “I noticed in the Forbes article last month that you were quoted in, that you said this.” So, you know something about them. And if they’re saying something, then you’re paying attention to what that is, and maybe that’s what you’re responding to as your reason for reaching out to them.

I think the last thing, we’re creating sort of a list here so I don’t want to use the word last, but the thing you want to avoid is you don’t want to sound promotional I think. You don’t want to sound like you’re talking at them. You want to sound like you’re one person connecting with another because that’s actually what it is. But you wouldn’t be saying, “Hey, so-and-so, if you contact me within the next 10 minutes, you’re going to get a freebie or something,” and that’s very promotional and is very off-putting in one of these messages.

In fact, personal goes far. It reaches, I guess, one of the ways to make that message personal would be to actually write it up by hand. And, in fact, a lot of the really successful campaigns or contact campaigns that I’ve written about and found in my research they’ve included handwritten messages. So, you’ve got to be relevant and timely. And I think another really big consideration is you really got to be respectful of their time. So, if you happen to be reaching out to the CEO of a company, keep your message really short and succinct. Don’t ask them to wade through a lot of detail.

Pete Mockaitis
That’s great. And I also want to hear, are there maybe any key phrases that we should avoid entirely? So, you mentioned in particular the super promotional type stuff. I don’t know about you but when I read an email that starts with, “Just following up,” that kind of turns me off.

Stu Heinecke
That’s true. Yeah, “Just checking in.” That’s true.

Pete Mockaitis
And I understand that is what you’re doing, and it’s honest, you’re calling a spade a spade, but that just already reminds me that either through my negligence or by willful decision-making I have ignored your previous communication. So, that one doesn’t do it for me. I don’t know if it’s a personal for me or if that’s kind of universally discouraged. Any things that you would point out, like, “Don’t say this”?

Stu Heinecke
Well, I think I would avoid the use of the word free at all cost because it just sounds like a promotion. But I love what you just suggested there about, “Well, I’m just checking in.” It’s easy enough to go and find something of interest so that when you’re reaching out, you’re not just saying, “I’m checking in,” because that’s wasting their time. Or maybe you’re saying, “Yeah, in fact, I enjoyed this article,” or, “I was at an event last week or last month, an industry event, and I wanted to share with you a couple of impressions because I think they’ll have an impact on your business,” something like that. At least you’re offering value instead of just, “Hey, I’m just checking in,” because I don’t think those ever lead anywhere or lead anywhere good.

Similar to that, maybe, “Pick your brain.” I don’t know that anyone wants their brains picked, you know, “Hey, let’s go out for lunch and I’d love to pick your brain.” Well, why? Perhaps the person on the other end of that sells what’s in their brain, I’m sure they do, but maybe they’re consultants, who knows, or they could be the CEO of a company, they’re paid thousands of dollars a minute. And so, why are they going to allow you to take them to lunch to pick their brain? It’s sort of uncompensated work on their part.

I think, just in general though, it really has…I think that if you are doing a lot of talking about yourself, I mean, I guess you’ve got to tell a little bit about yourself, but if you’re doing a lot of talking about yourself and not about the person that you’re reaching out to and why you want to reach out to them and perhaps how you think you can help them, then I think the whole message is probably off.

Pete Mockaitis
Yeah. Well, this is a great lineup. Stu, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Stu Heinecke
Well, yeah, maybe one thing. Executive assistants are, that’s kind of an interesting thing. They’re usually thought of as simply a barrier to the person that people are trying to reach. And here’s the thing, I mean, a lot of salespeople, and I know your audience isn’t sales-oriented, but still I think there are great parallels here.

So, a lot of salespeople will ask me, or they’ll say, “I’m looking for a way to circumvent the executive assistant. How do I do that?” And my response is, “You don’t want to do that at all. You want to involve the executive assistant. You should be thinking of them as VPs of access or talent scouts. You need to plan your call, your communication with the executive assistant as part of your campaign.” So, it might be helpful to give an example. Would that make sense?

Pete Mockaitis
Oh, sure, yeah.

Stu Heinecke
So, when we send our big boards around, and let’s say I might use the same thing, and my clients use these as well. So, when I’m using it, I get to say to the executive assistant, “Hi, I’m Stu Heinecke. I’m one of the Wall Street Journal cartoonists. And I’m sending a print of one of my cartoons, it’s about your boss.” Well, that’s just a handful of words but already the executive assistant is leaning into the phone saying, “Wait, what? What did you just say?” because it’s about their boss, and it’s a cartoon by a well-known cartoonist, in a well-known venue, and this cartoon happens to be about their boss so, of course, they’re interested in pursuing the conversation further.

And so, I finish that by saying, “So, I want it to be a surprise to your boss but I don’t want it to be a surprise to you. Would you mind if I send you an email?” “Sure,” usually that’s the response. “Sure, of course.” “Okay. Can I get your email address? Great. And how do you spell your name? Great.” Now I’ve got executive assistants spelling of their name, their email address, and of course I know how to reach them. And then I’ll often follow up with a card. I have cards that I can produce really quickly, a cartoon about the executive assistant and it’s just a quick handwritten note, saying, “Thank you so much for your help on the phone. Greatly appreciate it.” And I sign it, “Stu.”

And then I also ask, “When the big board has a FedEx tracking number, would you mind if I get in touch with that as well?” And they usually will say, “No, not at all.” So, then what I have is, you know, I’ve got the initial phone call, I’ve got an email that went out right afterward, I have a card, and then another email with the FedEx tracking number. I’ve got four touches with the executive assistant before I ever even ask to speak to the person I was actually trying to reach.

So, I think that’s an important point. Executive assistants, they’re amazing. They’re probably some of the sharpest people in their companies. And if you’re talking to the executive assistant to the CEO, that person is really on equal footing, they wouldn’t agree but if you think about it from our standpoint as the person calling in, they’re actually on equal footing with the rest of the C-suite members because they report directly to the CEO. They probably have more dealings with the CEO than all the other C-level people.

Pete Mockaitis
That’s a great perspective.

Stu Heinecke
So, they’re incredible people and you really need to embrace them and look for ways to, I guess, just involve them in your campaign and recruit them to become an ally in your campaign.

Pete Mockaitis
Lovely. Thank you. And now could you share a favorite quote, something you find inspiring?

Stu Heinecke
I knew you were going to ask me that so there’s one that just cracks me up.

Pete Mockaitis
Let’s do it.

Stu Heinecke
It’s by Winston Churchill, and he said, and of course I can’t do his voice, but, “When you’re going through hell, keep going.” I think that’s a great one.

Pete Mockaitis
All right. And how about a favorite study or experiment or bit of research?

Stu Heinecke
This goes back a few years. When I was a student at USC at Stanford, there was, I think it was at Stanford, there was a study happening with a gorilla named Koko. Have you ever heard of Koko?

Pete Mockaitis
Yeah.

Stu Heinecke
So, you know what it is. So, the researchers thought, “Let’s see if we can teach Koko American sign language.” And, in fact, it worked so well that Koko was inventing words. She wanted yogurt, she hadn’t been taught the sign word for yogurt, so she put together flower and sauce, she asked for flower sauce.

Pete Mockaitis
Huh.

Stu Heinecke
And then another time. She wanted a pet, a pet cat. So, they said, “Well, let’s try it.” And she took care of that cat and was really wonderful to the cat. So, I think that’s one of my favorite ones. Isn’t that interesting that gorillas, I guess just animals in general perhaps, don’t get the credit they deserve for their intelligence and emotional awareness.

Pete Mockaitis
And how about a favorite book?

Stu Heinecke
Just for fun I think my favorite book is probably Even Cowgirls Get the Blues, and that’s going back a-ways. But I love the writing of Tom Robbins. His writing is just so inventive and, for me, it’s inspiring. But for business, I would say Innovator’s Dilemma by Clayton Christensen, which is an interesting dilemma because businesses that are market leaders, generally they go out of business.

Pete Mockaitis
And how about a favorite tool?

Stu Heinecke
It could be something that I use in business like I mentioned Seamless.AI and there are other AI tools like x.ai that is an AI assistant that sets up appointments for you. I love using Zoom for calls. And Spiro.ai is another one. It’s a CRM program with a layer of AI attached as well.

But if we were just talking about literally a tool, I’m thinking the tool I was telling you about, the ones that are credit card size, they’ve got different punchouts so that they can function as a ruler, I guess it’s not a punchout, but a ruler, a bottle opener, a letter opener, a wrench, and so forth. I think those things are really cool because they’re working their way into a lot of my clients’ pocket campaigns right now. So, maybe that’s my favorite tool.

Pete Mockaitis
Oh, thank you. And a favorite habit?

Stu Heinecke
You know, I think the one thing that I think could make a lot of difference in everyone’s lives is if everyone was scrupulously on time. When you say you’re going to call at 2:00, you call right at 2:00. You don’t call at 2:02, you don’t call at 2:07. Because when you do that, it shows disrespect for the person’s time. And I think maybe that’s one of the nicest story or strongest compliments, certainly the strongest signal you can put out to someone that you want to connect with, that you respect their time. So, be on time.

Pete Mockaitis
Yeah, and as you say that, it even seems kind of fun, like I can watch the clock as the seconds tick away, and then push sort of like the last number of the phone number, like at the second that it turns to that minute mark. And it leaves an impression, it’s like, “Oh, okay. Here you are.”

Stu Heinecke
Yeah, it’s respectful and we’re talking about jobs here, so it says you’re dependable. It’s you do what you say you’re going to do.

Pete Mockaitis
And do you have a key nugget you share that really seems to get requoted frequently back to you?

Stu Heinecke
Well, perhaps. I have a headline that I use in my ads for my two books, How to Get a Meeting with Anyone and Get the Meeting! and that headline is, “One meeting can change everything.” And I believe that. And, in fact, when we look back on, all of us, when we look back on our lives, the things that have sprung us forward, that have been advances in our lives and in our careers, have all probably come from meetings or connecting with someone. So, that would probably be my favorite one, “One meeting can change everything.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Stu Heinecke
Well, you could buy the book, that would be nice. And you can connect with me on LinkedIn. Just find me, my name is Stu Heinecke. And if you mention that you heard us talking on this podcast, that would be a big help and I’d know where you’re coming from, and I’m happy to connect. And I think, finally, I also run a podcast, it’s a weekly podcast called How to Get a Meeting with Anyone podcast. And I’m delighted to be talking to people who keep sharing these crazy things that they’ve been doing to get meetings.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Stu Heinecke
Well, I would say that find new ways to connect with people and build your network because that’s going to have a big effect on the scale of your career and your life. So, I would say find people that are, you think, not accessible, not someone that you could reach, and challenge yourself to go out and do it, and you’d be really surprised. You will connect with a lot of these people.

Pete Mockaitis
Stu, this has been a ton of fun. Please keep up the good work.

Stu Heinecke
Thank you so much for having me on. I really appreciate it.

437: Building the Resources for Resilience with Dr. Michael Ungar

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Dr. Michael Ungar says: "As we are better resourced, we actually become... more rugged as individuals as well."

Dr. Michael Ungar shares insights from his decades-long research into resilience to reveal that it’s not about your ruggedness, but rather your resources.

You’ll Learn:

  1. The true key to resilience
  2. A master checklist for upgrading your resilience
  3. How to change your mood by changing your environment

About Michael

Dr. Ungar is a Family Therapist and Professor of Social Work at Dalhousie University where he holds a national Research Chair in Child, Family and Community Resilience. Dr. Ungar has published over 180 peer-reviewed articles and book chapters on the subject of resilience and is the author of 15 books for mental health professionals, researchers, employers and parents. These include Change Your World: The Science of Resilience and the True Path to Success, a book for adults experiencing stress at work and at home.

Items Mentioned in this Show:

Dr. Michael Ungar Interview Transcript

Pete Mockaitis
Michael, thanks for joining us here on the How to be Awesome at Your Job podcast.

Michael Ungar
My real pleasure, Pete. Nice to be here.

Pete Mockaitis
Well, I learned that you have built three houses and raised five children, but you said that building the houses was easier. Can you talk about that?

Michael Ungar
Yeah, for sure. Let’s just say that houses are kind of like children, they change your life, they improve the quality of your life, and your experience in the world, and they make you calmer, they make you happy, and all these kinds of other things. But they also stay put, right? They don’t sort of like change, or at least they’re not supposed to unless there’s a flood or something.

And kids are a little different. Having raised five, they don’t always sort of, for some reason, they aren’t always inspired by my advice. I can’t understand why that would be, but at least when you put a wall up and you actually hammer a nail in, or you get a stud wall up, it kind of stays there. And there is something pretty satisfying about building whatever, any kind of arts or craft or whatever.

Pete Mockaitis
Now, so when you built these three houses, that means like you did everything. That’s impressive because you’re also a mental health powerhouse, these are very different skills.

Michael Ungar
Yeah, the houses were different ones. Some of them were just like seriously 90% reno kind of things. One of them, literally, we chopped, we cut the wood down off of a wood lot that my father-in law had, and milled the wood, and literally skited it out of the forest, and built the house with it. And I had a master carpenter, I don’t have all the skills. But I hired a master carpenter, and was kind of funny. Some days I was his boss in terms of making decisions, and the next day I was just basically the laborer on the job site and he was literally telling me, “Nail that board, and lift that log, and do exactly as I tell you.” So, it was really fun. It’s great.

I always find, too, that the more I sort of vary my activities, even my writing, I write fiction, I’ve written a novel, I’ve written for different audiences, and I find it’s the variety that actually keeps me sort of shocks my mind, awake, if you will. There’s something really wonderful about these different experiences.

Pete Mockaitis
Yeah, absolutely. And it seems like much of the research about creativity is just that. You’ve got deep expertise in one thing but you dabble in many things, and suddenly associations and ideas pop up, like, “Oh, this is a lot like nailing a board together.”

Michael Ungar
You do see patterns actually, and that’s what the richer your environment around you, the more people you sort of surround, even if you’re not an extrovert, there’s lots of ways sort of bringing those experiences to you if you’re just sitting on a park bench.

I travel the globe, and one of the most wonderful things I get a chance to do is actually just to walk around cities. I do take in some of the cultural events and all that, but often it’s just that sense of watching how architecture goes together or how people pattern their lives that remind you that there are so many different ways that people find pathways to success or put their lives together in ways that actually make sense.

And you begin to, like, if you’re in Japan. I mean, Japan looks a lot like where I live in North America, but the assumptions underlying those things are just so, so different, where leaving a tip at a restaurant can be an insult. Or when you get on a subway, taking your backpack off and putting it up on the tray sort of above the seat without any fear of it being stolen, it kind of shocks you into new ways of thinking about the world and many of your own sort of, well, certainly for me, things that I would just take for granted.

And I do find that, ultimately, especially when I write books, I think of ideas like resilience. I’m always sort of trying to sort of get my head out of standard thinking, and really see what really is happening. And that’s maybe the scientist in me.

Pete Mockaitis
Well, that’s cool. Well, so, could you orient us to a particular area of your expertise, which is resilience?

Michael Ungar
Yeah. Well, it’s been something, a big part of my research and my clinical work for the last, I’d say, two decades. It kind of has become just kind of boiling down to this idea that in the field of resilience, if you say to the typical person, “What do you think is resilience?” They tend to offer you that kind of idea of bouncing back, the personal transformation, that personal grit.

Pete Mockaitis
I feel like Rocky.

Michael Ungar
Yeah, like Rocky, which I love the movie, but it’s actually not what the science is actually saying. And most of the scientists in the area, the real people really looking at this, are actually telling us now that it’s not just about being a rugged individual. It’s also about being a resource individual. And that, in fact, most of what changes us, most of what gets us through a crisis, is actually not inside of us at all. The missing piece here is that what mostly gets us through is the resources around us.

If you look at even like the great superstars. You look at like a Ronaldo, a soccer star, you look at whatever. If you can kind of get close to them, what you’ll often discover is less about just how they keep their mindset perfect. But there’s always those wonderful stories of people who believed in them. Like, I always say this, if I’m going to talk to someone like Ronaldo, I’m going to want to ask him who gave him his first soccer ball. Like, who saw in him the potential to keep growing? All these aspects of our lives, and yet somehow are this conversation we often have about resilience.

In a very strange way always puts it right back on our own shoulders, that somehow if we just think, you know, have the right thoughts, show enough grit, have the right mindset, that we will succeed. And I hate to burst the bubble, but actually, as I sort of talk about in this book Change Your World, I’m sorry, the evidence is against you on that one. That is actually not the whole story. And so, that’s kind of what I’ve been looking at, what resilience comes from and all the different places around the world, including in North America, but what are the factors that make us resilient on the job, in our family lives, etc. like that.

Pete Mockaitis
You know, it’s intriguing as you’re talking about it. It’s less about sort of what’s inside your brain and more about your resources and your support group. I don’t know why, I’ve got this silliest line is coming to my head. It’s from an Andy Samberg movie, which is basically spoofing, I think, Justin Bieber’s life. And so, he’s a rock star, and he has all these people around him doing all these things. And he says, “It takes a village to make me look dope.” And it sounds like, in crass, silly terms, that’s kind of what you say.

Michael Ungar
But what’s even more fascinating is that it’s not just the relationships, which I think sometimes, again, people will, “Yeah, relationships matter a lot.” But it’s what the relationships, in a sense, bring us and all the other things. Well, people sometimes, I find sometimes when I’m working clinically that people are doing research in this area. People will come back to that, “It’s always got to be people,” and then if they don’t have people, if you’re kind of isolated, right, socially isolated, and you think, “I can’t be resilient.”

But, actually, I’ll give you an example. I was working clinically with a young woman who was a paralegal, came to my office on her lunch hour dressed to the nines, just completely put together. And by way of a social worker, a family therapist, I’m not sitting in the office with a suit and tie sort of thing. So, she always impressed me that way. But she was in an abusive, this really abusive relationship, and I could never quite reconcile, how this very put together confident young woman, who came into my office with that energy, could go home and just so let herself, in a sense, not let herself, but, I mean, be put in a very abusive situation.

And I know the psychology of this. I’m in the field. I’ve worked for many years. But what would change that? And we tried to get her to change her mindset, to change her thinking about her relationships, etc., but she’s still sort of had that sense that, “No, no, no, I’d be worse off with leaving the guy.” Anyways, very small, little change.

I, one day, asked her to go home, and, instead of changing her clothes as she came in the house, which is what she used to do, putting on the track pants and looking kind of just frumpy and normal and calmed or whatever, and then letting herself be abused by this guy verbally, she just didn’t change her clothes. She stayed in this office power suit, and it gave her that cue and, in a sense, it had enveloped her in an environment that cued her to say, “You are worth more than this guy.” And it dramatically changed the work that we did together.

That really started her on a path to changing really things that she got rid of the apartment, she left the guy in the apartment, he’s kind of moved in on her. She found the support from her friends to get her stuff out of the apartment. She talked to the police about how to do this safely, etc. And I was really impressed by what I’ve learned from her, which was that we can create around us these external cues that remind us how to be rugged. In a sense, the resources trigger the ruggedness.

And, in fact, this is what the science of resilience teaches us, that it’s the external world that literally changes how we think, how we attribute cause, what we believe we can do, and whether or not we’re actually going to realize our talents, whether or not it’s in the work world or in our family at home.

Pete Mockaitis
Well, that’s fascinating and a really inspiring story, and fun in terms of the implications that that can have in any number of context and lives. And we had Todd Herman on the show earlier talk about enclothed cognition, and sort of how indeed what you wear send signals and changes sort of your emotional state, and your capacity to even be effective in different contexts. So, what I’m digging about that is it’s just so darn actionable in terms of the clothes you choose to put on is a part of your environment that’s literally right on you.

Michael Ungar
Oh, absolutely. I mean, if it’s okay I can even take it a little bit further because people think, “Okay, I’ve got the clothing down.” But, of course, we know that, I mean, if you really want to know how to make yourself resilient, you’re also going to have to think even further afield. Like, housing, right? People often say, “Oh, you know, you need relationships. I want to be loved. I want to be mattered.” All these kinds of things.

And I get that, but then they put themselves into, say, small mini mansions, like very large houses where they might have a couple of kids, but the house is so large they can’t even find the kids much less call them for dinner.

It’s kind of interesting that our houses can actually change our mood, whether or not there’s green, green spaces outside that home, whether or not we connect to our neighbors, the way we lay out our streets, whether or not we push that big garage to the front of the yard and hide the house sort of back on the yard.

All of these decisions that we make that in and of themselves seem rather, well, mild, accumulate to stress us or tear apart the very patterns of relationships, the impromptu context that we have with our neighbors, the sense of community—coming back to me with Justin Bieber and the village. But when people begin to think about a whole list of things, and I do talk about that list. It is that how we setup our houses, how we have relationships. Whether or not people around us give us a powerful identity, whether or not the relationships that we want, we’ve actually setup environments to give those to us.

I’ll give a small example. I don’t know if you have a morning routine for a cup of coffee or whatever it is that you drink in the morning. But a lot of people often say to people, “If you’re feeling disconnected and alone, go back to the same coffee shop for three weeks at the same time, and you’ll suddenly get known.” A little bit like the chairs idea, right? You’ll walk in and you’ll be the double soy latte extra hot with foam sort of thing.

And bit by bit you’ll become connected into a pattern, a community. And, again, we can either tell you to go on a yoga retreat and get your mind together, or pay a high-priced guru, or something like that, but, in a sense, that’s not going to create a sustainable change, not unless you already have all these other relationships in place. And if you do, then you’re good. If you’re not, then the individual flipping the switch in your head is not going to be a sustainable change.

And that’s not just an opinion. That’s, unfortunately, what the research actually shows in terms of all those wonderful practices, where all that sort of self-help movement stuff that were preaching at people, it ain’t working.

Pete Mockaitis
Well, so, I’d love to hear, could you point to one or two or three of the most striking smoking gun studies that really support this paradigm?

Michael Ungar
Well, sure. Even if you just want to stick with Center for Disease Control sort of statistics, if you prefer, we know that overweight and obesity rates are rising in North America, both countries, in Canada and the United States, Mexico, etc. That’s the truth and then we’re going to actually see a decrease in people’s longevity as a consequence of that.

And that’s, at the same time, that we have this massive diet industry, and everyone has access to the internet to get good advice, and there’s more advertising, and more self-help movements, and more opportunities to sort of reflect and fix yourself. What about if, I don’t know, we can take different maybe medications for depression?

Again, you’d think with all the self-help out there that, in fact, depression rates would be going down and that medication use would be going down. And, in fact, it’s going in the opposite direction entirely. The same with anxiety disorders and who’s appearing at our emergency rooms, especially amongst our children.

All these statistics are pointing to the fact that despite this mammoth cornucopia, this smorgasbord of available self-help stuff, the problem is we’re so focused on the rugged individual that we’ve missed that, in fact, without understanding that we also have to be resource individuals, we are not going to get better. We are actually, potentially, going to make the situation worse.

Pete Mockaitis
Now, that’s tricky, certainly if you have ample information at our disposals, so to do some of that self-help stuff. And so, obesity, overweight is way up now as compared to before, and depression, anxiety also way up. So, I guess, then, that would follow that our environments have also become worse in terms of supporting a healthy weight, or a calm, tranquil, happy mental state. Could you sort of speak to some of those environmental factors at work there?

Michael Ungar
Well, some of the big ones that we know about are relationship breakdown. The irony, by the way, one good stat, if you’d like, divorce rates are going down, but that’s only because fewer and fewer people are actually marrying. That’s right. So, I hate to tell you this but it’s a good news/bad news story there.

So, if you think about those kinds of statistics, etc., you’re not necessarily seeing a great deal of change. Loneliness, for instance, would probably be the other big problem that we’re seeing. A huge number, something like one-quarter of US households have people living alone in them. And we’re not actually designed for that kind of lifestyle.

Now, the other side of that is that people, our kids are staying at home with us. And, culturally, there are some cultures that are probably, “That’s a good thing,” right? You don’t move out until you go and get married or something like that, and that’s just the family norm. Thankfully, for my own five children, that is not the family norm. They’re launching, so I can say that.

But you begin to look at loneliness, an inability to launch, in some cases, living in isolation. These are sort of structural things going on around us which are breaking down and, I think, not just I think, are actually showing up in our emergency rooms in our hospitals and, indeed, in our doctors’ offices where you’re seeing a spike in medications.

Pete Mockaitis
Intriguing. So, loneliness in and of itself is an indicator of a depleted environment or less resource now as it used to be. And what are some other ways that our environments are more bad?

Michael Ungar
Toxic?

Pete Mockaitis
Our environments are worse or toxic. They’re depleted more so now than before in the realms of supporting a healthy way, to a healthy emotional state.

Michael Ungar
Well, the thing is, of course, the evidence is now mounting about cellphone use, screen times, and the social isolation, and accumulative stress that that causes in our lives when we’re online and how we relate to other people when we’re online. We’re not in those relationships really are satisfying to us. In and of itself, using your cellphone, being online a bit is not going to be the problem. Having a rich Facebook community that you’re swapping photos with your neighbors and friends and family. This is not the problem.

The problem becomes when it’s just your only outlet or you’re really caught up in that sort of neurological ping of having more and more likes or that sort of social desirability that you’re looking for. It drives me nuts when I see people taking those selfies. You know, they’re sitting there in the coffee shop and they’re just kind of having a ho-hum day and their facial expression is kind of neutral. And then, suddenly, they want to pop a selfie, and they do this really weird little smirk off to the side, like somehow that social presentation has to be, “I can’t just be normal. I have to be upbeat.”

And if you do it once, that’s not a problem. But if that’s your whole lifestyle, you are going to be more stressed. It’s also not necessarily building the real substance of what we need, which is genuine, well, not just genuine relationships, but a sense of your culture, a sense of belonging to something bigger than yourself.

I think part of this that also worries me, because I study resilience so you’re looking for patterns, and this could be on the job site or elsewhere, but you want people to feel like they’re making a really genuine contribution, a real contribution to some product, or some end goal, or mission statement. We are driven by that, whether it’s in our families. And, certainly, when I’m working with people in business settings and stuff, and you often say, “Well, if you’re not getting that from your work world…” then often what you want to ask people, “…are you finding these connections, this sense of meaningful participation in your community outside of your work world?”

And, yes, an audience will raise their hands and I’m sure listeners, too. People would say, “Do you volunteer? Are you a member of a religious organization?”

Pete Mockaitis
Oh, I do, yes.

Michael Ungar
But it’s not just the relationship that you’re going to enrich. You’re also going to get access to more advice, resources. I live in a part of the world, I’d like to joke, where I live, it’s a town of about 400,000 people and we’re casserole people, we’re Maritimers, we’re East Coasters. And if someone down the road breaks a hip, they get a casserole or two or three. And, obviously, if someone’s child is sick, they get a whole freezer-load of casseroles.

But that kind of stuff brings our communities together. And I’m going to argue that even if your job is not meaningful at work, if you’re coming home and cooking in casserole for the neighbor down the street, and your housing is setup, and you’ve been stable enough in your housing for long enough that you actually know that neighbor, then you’ve got a lot of advantages, a lot of environmental advantages that is actually going to carry you through.

Well, not only are you avoiding depression, which we know, but it’s also going to carry you through in terms of being safer, less opportunities to be exposed to violence, you might be even more active in a community like that. I even just saw, I recently read a study that said your mortgage rate might be lower as well because, of course, you’re swapping information with your neighbors, right? So, there’s massive financial, social, emotional advantages when we do things and feel connected to others. But also, in culturally meaningful ways.

Pete Mockaitis
Absolutely. And I can tell you, having recently our family given birth to two kids, under two, we appreciate getting a casserole.

Michael Ungar
Exactly.

Pete Mockaitis
It’s the equation of the household chaos, but much appreciated. So, that’s cool. Well, let’s really get into some of the actionable tidbits with regard to elements of your environment, and how to upgrade and build up those resources. We talked about clothing, we talked about housing, we talked about relationships. Could you maybe kind of lay out the kind of the master checklist and some of the best practices for upgrading those resources so we’ll upgrade our resilience?

Michael Ungar
Yeah, for sure. And I kind of list out 12 in Change Your World but I’m not going to go through all 12 because some of them are hitting here. But, essentially, obviously you need some structure, you want routine in your life, it carries you through periods of crisis. You want accountability. Put yourself in situations where people rely on you even if you’re just accountable to your dog to take them out for a walk. It’s that routine, it’s that sense of purpose in life that’s given to us by our environments.

You’re going to want, of course, relationships. But I always say, you don’t have to be loved, even though it sounds odd, but you do have to matter to somebody, and that’s often the tipping point that you see in studies of resilience. You have to have a powerful identity. There’s got to be something special about you. And, by the way, identity, let’s face it, it’s given to us, it’s not just homegrown in front of the mirror. It’s something that’s reinforced and given to us by others who say, “You are special at this.”

Power and control experiences. You really need that sense of efficacy, that sense that you can make a difference and make decisions that count in your life. What about fair treatment? It’s another that we often overlook. You know, if you’re not being treated fairly, if you hit the glass ceiling, or you’re feeling racially pushed aside, or your ethnicity is being disparaged, all these things accumulate in people’s lives and make it much more difficult to succeed especially when times get tough.

You need your basic needs met, all those kinds of things. You need a sense of your belonging somewhere in your community or your extended family. And, of course, you need things like, finally, yes, you need positive thinking. It does carry you through a tough period as well, but it’s a heck of a lot easier when you see all the other elements of that. And just basic financial. You need enough money and enough physical health to do the things that, frankly, matter to you.

But could I make that a little more concrete? That’s a heck of a list for people to digest, but let me give an example. I was doing some work with one of the worker’s compensation boards, and they were hearing a great story of a fellow who had injured himself on an oil rig. He was right down at the well head, doing really heavy hard labor, you know, paid well, very proud of that identity, a real rough and tumble sort of individual.

And he injured himself and he can never go back into that kind of heavy work. And too often, what we do with workers like that is we direct them into IT jobs, or some sort of a sales job, or something like that. But, very wisely, his case worker got him a job back in the oil patch, but not down in the heavy lifting area. Where he was, he was at the front gate, checking in and out the trucks as the supply trucks and as people came in and out of the yard.

Now, if you think about it, the fellow, he’s changed his identity from the sort of rough and tumble guy at the well head, but he’s still in the same industry. And what’s more is he’s still wearing a hard hat, he has a vest on with the flashy colors and everything else, he’s holding a checklist so he’s in control of things, he’s able to direct people. And when he goes to lunch, he’s still with the same people that he was hanging around with before. And when he’s at the bar, or wherever he goes on Saturday nights, and someone turns and says, “What do you do?” He says, “I’m in the oil industry. I’m in the oil and gas industry,” right?

Now, like, for me, that was an interesting lesson learned, that when you create continuity and you give someone back access to their, in a sense, almost their culture, a sense of purpose, you give them the same uniform, coming back to what we talked about in terms of dress codes and that type of thing, giving him decision-making power, there’s a real sense of power in his job as well, that’s a perfect transition for someone.

And you know what? They’re not going to leave that. They’re not going to experience that injury and then fall into depression and, God forbid, suicide or other kinds of things that sometimes follow when you see people who have gone through these really traumatic injuries on the job. So, when you begin to have this kind of it’s almost like a checklist or a code book, on how to make people more resilient, and as you go through it, we begin to see it. The more of those that you check, as I just did with the sort of the fellow in this hard hat, the more you check, the more likely you are to have success, especially when you hit a really difficult, almost like a time in your life you’re going to stumble.

Pete Mockaitis
Yeah, that makes some really good sense there with regard to keeping a lot of those things right there, identity is still there, relationship still there, a sense of belonging still there, and the relationships, they’re mattering, so accountability into some of the same kinds of folks, so the same structure routine, that’s pretty cool.

So, then, I’d love to get your take then, because that is a good size list, what’s your impression then, maybe specifically the context of professionals who hit some hard times maybe just because, “Oh, dear, I have to work 12 to 15 hours a week, for a few weeks in a row.” That’s exhausting. Or, “Oh, dear, now I’ve got the demands of job plus a sick child,” or, plus a sick parent. So, there’s some sort of plenty of work responsibility and then, suddenly, a whole lot more land. What are some of your top pro tips to get a really good bang for your buck in upgrading a key resource?

Michael Ungar
Well, that’s a great question. Indeed, you do see that problem of the sandwich generation, that’s probably a great example of that. So, if I learned anything from like literally interviewing hundreds of people, all the complex studies that we carry on, on these topics, I keep seeing a pattern of, well, maybe four simple steps that people go through in trying to figure out how to cope with a tough situation.

And, by the way, to be fair, it’s going to change depending on your risk exposure. So, that is probably the one kernel that we often forget. So, if you’ve got all of those supports, all the education, job stability, and a Visa card that’s not maxed out or a credit card that’s not maxed out, right? If you’ve got all that in place, then you can probably get through that situation you just described, right, because you’re going to have the resources, you can hire a nurse for your mother who’s ill, you can get your kid extra tutoring, you can hire a nanny to look after the house when you’re gone.

Like, you’ve got the infrastructure. So, the only thing you have to do, the first thing, I always encourage people, look at your risk exposure. Before you run to the next motivational guru, just ask yourself first, “How many real risks, how many real dangers, how many real threats am I experiencing in my life?” And then don’t expect that things are going to change if you’re under a lot of external stressors.

So, if you’re not under a lot of external stressors, then, frankly, change your mind, change your mindset, encourage more grit. I just listened to Brene Brown talk on her sort of being daring and courageous and these kinds of things. These are all great advice for us—when we have stability in our lives and that we also have some of, basically, we have healthcare, we have resources that allow us to be daring and all those kinds of other stuff.

So, one, get your mindset on. Change your heads. Absolutely, that’s your first strategy. Second strategy is, heck, if that’s still not quite enough, re-exploit the heck out of all the resources around you, right? Ask for help from your spouse, if that person is willing to step up. Demand that they step up. Ask your kids for a little bit of support, right, getting out of the house, or whatever, or helping with granny if she’s ill. Look to the professionals that you can tap in your community. Maybe tap into your savings if you have some. Do whatever you’re going to need. If you need timeout, pay for a vacation at that time. Do whatever it is that’s going to carry you through. Exploit the heck out of all those resources.

But I often find that the people I’m working with often are more stressed than that, that’s why they’re seeing a therapist often, or whatever. So, the third phase is, of course, you’ve got to create new resources, and that gets a little bit more tough. That means you go to work and maybe your boss is a real, whatever words you want to complete that with, that sentence.

Pete Mockaitis
Jerk face.

Michael Ungar
Jerk face, there you go. And maybe you’re going to need new resources. If that’s not a place you can have it, true enough, I often see people, “You don’t have to quit your job,” which I hate. Well, I actually hate when I hear people tell people to quit their job and start over. I hate that advice because I live in an economy that were often quite depressed, and people don’t quit jobs. You’ve got a good job, and you’ve got your mortgage covered, you do not quit that job.

What you do is, if you’re really stressed by your boss in a really toxic emotional environment, you make a lateral move. You say to them, “Is there a special project that I can get reassigned to? Is there a change of hours or shifts that I can do?” to get on to a different shift or a different boss. “Can I do an extra workshop or something to train up on a separate skill? It won’t increase my pay but at least it gets me into a different part of the office building, or something like that.”

So, often it’s about changing the resources around us. People often say, “I don’t have time to exercise.” I say, “Well, actually, change your parking spot. Park farther from your office door, right? Decide where you’re going to park. Take a parking spot, if you’re going to have to pay for a spot, pay for one that’s three blocks away instead of one block away.” Remarkably small efforts like those can actually exploit the environment around you much better.

Find a friend, find a new person, find a new activity that you’re interested in and exploit that activity to network with a new group of people. Each of these, is basically saying, “I can expand my resources.” So, one, change your head, try to get your head on straight, exploit the resources around you. The second strategy, or the third strategy is build more resources if at all possible.

And, unfortunately, the fourth strategy I see with people, and this has to be said, you know, sometimes we’re in such tough situations that we cannot find more resources. In that case, the only thing we can do is change our expectations. And maybe we don’t need suc   h a big house. Maybe we don’t need the second car. Maybe we aren’t going to go in that vacation that we’ve always dreamed of this year. And maybe our child is, frankly, still going to be sick tomorrow, and it’s still going to be a really, really crappy, burdensome life that we’re going to be living for the next foreseeable future. You don’t want to drive yourself crazy with high expectations.

And, in a sense, that brings you back to maybe changing your mindset, but that doesn’t mean that that’s the end of the story. What that often says is that time is often on our side, that new resources, just through the serendipity of life, just the randomness of where we are and where we could move to, and as our child develops, or our parent passes away, if that’s where you’re at in life, what I’ve seen people do is suddenly new doors open and there are, in a sense, new resources that they can, if they’re able to, to pull those resources to them. Because if you have those resources outside of you, Pete, they will change you. And as we are a better resourced, we actually become also, in a sense, more rugged as individuals as well.

Pete Mockaitis
Right. Well, that’s so powerful to think through whatever your situation, and then to be able to go through each of those elements. And I’m thinking real-time about how even working with the challenge and have, you know, two kids that are two years old in the home all of a sudden, then we’re asking for some help for whether someone’s bringing in some food or grandparents are helping out, we’re spending some money, like someone is coming in from time to time to do a little bit of helping with the tidying and the food and the laundry, all the stuff, you know, the bottles upon bottles upon bottles.

And that really has made a cool difference, and then as well as changing the expectations. Like, “Hey, it’s not going to be tidy all the time. It’s a different game we’re in right now. And we’re okay with that.” So, but I’d love to hear, we’ve talked about changing your head. How in practice is that done?

Michael Ungar
Well, it’s often by putting ourselves in environments that compel the change. It’s funny, we often think right there it starts from inside, but actually it can actually start a lot from outside. I’ll give you a couple of funny little examples. A colleague of mine works on what’s called physical literacy, and he tries to get kids to move more, which is, “Oh, my gosh, we’re worried about that all the time as parents.” Two-year-olds move a lot. You’re not there yet, are you? But eventually they slow down, and then you want them to move more.

And this fellow, what he does is he went into an elementary school, and he put accelerometers on kids to see how much they’re moving and how fast they were moving. And then what he did was he went back on the weekend after he had his baseline measurements, and he painted hop scotches in the hallways of the elementary school.

Next week, he measured the kids again. Guess what? They were moving more and they were moving faster accumulatively. Now, it’s a silly little experiment perhaps, but if you see this as a pattern, we know that certain environments induce us or nudge us, if you like that word as well, towards different sets of behaviors to change. And they, in a sense, change our thinking about exercise, about movement. So, that’s why people get a dog. I mean, it’s a great external change. It not only makes us feel like we matter, it not only introduces structure and routine and accountability, it also involves us by compulsion. We must take the dog out for a walk. We’re literally outdoors more, hopefully, and in a sense moving.

So, these external elements can actually change our experience. And I have another sort of a funny example. Recently, we were in our neighborhood, we have a fairly good set of neighbors, but partly that’s because we’ve owned a house in the same space for a little while. And the other day, we were having a lot of family over for a turkey dinner, and the turkey didn’t de-thaw. I don’t know if you’ve ever lived this kind of weirdness, and it was just a too big a bird and it didn’t do what it was supposed to do in the fridge and it just wasn’t ready to be cooked when it was supposed to be ready to be cooked.

So, my partner goes scrambles all around the town and finds a couple of other turkeys that are fresh ones that we can cook up and feed everybody. But, meanwhile, we have this turkey that’s now half de-thawed that you can’t do anything with. So, what we do is we put our call out. I don’t know if you’ve ever heard the story of the stone soup. You know, the guy shows up in a city, town, and says, “I can make a soup from a stone.” He just gets every single person in the town to contribute one little ingredient to the pot of water and, suddenly, he has a beautiful soup.

So, we put out a call to our neighbors, we said, “You know, we have a turkey but we don’t have a turkey dinner. And we need potatoes, we need vegetables, we need stuffing, we need gravy, we need this and that.” And, suddenly, basically, two days later we held a massive party, impromptu, in our kitchen that brought in 30 people, well, 30 of our neighbors.

And the reason I’m sort of saying that is there’s a part of me floating above that whole experience going, “You know, if you want to talk about combatting loneliness, if you want to talk about feeling connected and knowing that you have people in your corner, it’s not always about deep heart-to-heart thoughts, or great emotional moments.” It’s sometimes about simply saying, “Join me in a turkey dinner because I have a big bird that I can’t eat and, frankly, I need a little bit of help doing something like this.”

So, I’m always kind of amazed that we can change our emotional moods, we can change our physical behaviors through external environments. And I think we do this in the workplace all the time as well, right? I don’t know if you’ve ever met somebody like this but one of the best examples that I’ve ever encountered, and it’s so mundane it’s silly, but I’ve met people who don’t necessarily find much meaning in their workplace, but they’re the birthday person on the job.

And I’m not sure if you’ve ever worked in a place where there’s the birthday person. You know, the person who remembers everyone else’s birthday to make sure that there’s a cake, cakes and the cards and stuff? And if you actually sort of look at what’s going on, they have found an identity, a role, a way of building community, a sense of purpose and place. It has absolutely nothing to do with whether or not they’re processing claims for whatever, right? It’s a completely, in a sense, an action that reminds them, that changes their mood. It’s a small act that, evidently, they have to be motivated to do, but it kind of reflects back to them and changes who they are.

Pete Mockaitis
That’s really cool. I really like the turkey story and it reminds me of a time when we had too much beer in the keg.

Michael Ungar
Yes.

Pete Mockaitis
I was like 23 years old, and it’s like, “What are you going to do with all this extra beer?” So, we like made little flyers and slipped them under everyone’s door in the apartment building, and we did. We had a bundle of random folk from across the apartment building finishing up the keg. And it was fun, we got to know these neighbors, like folks we never met before, like, “Well, I’ll show up for some free beer. Sure.”

Michael Ungar
I love it. And, yeah, the difference between being maybe 23 and 43, or maybe not. Somehow, I tried to play that actually.

Pete Mockaitis
Right in the middle now it’s like, “What was going to be my thing? Is it a turkey? Is it a keg?” I’m sure we’ll figure it out, but this is good food for thought saying podcaster pun. Well, tell me, Michael, any final thoughts about boosting resilience before we shift gears to talk about some of your favorite things?

Michael Ungar
Well, probably the best part of this is really, if I could, just the research is really clear, right? It’s the external things that make us a mess, that causes the trauma. It would make sense that it’s also the external things that are going to heal us. I just don’t understand why when we talk about the external things, there’s these wonderful studies out of the US called the Adverse Childhood Experience Studies where they’ve identified 10 things that are really going to mess you up as an adult. If you have those things happen as a kid, like abuse, and a parent goes to jail, and a parent with a mental illness or an addiction, or even a divorce or separation of parents, all these things have long-term health implications for you when you’re an adult. And that’s what the Adverse Childhood Experience Studies show.

But they’re all preventable, right? These are all preventable things through good social policy, through good healthcare, good access to resources. We can prevent families and children from experiencing these awful things, which kind of, if you flip the coin here, it would make sense that if you also gave children, well, beneficial childhood experiences, you would also decrease heart disease and depression in adulthood. You decrease all the illnesses that are now associated with those negative things as kids.

So, for me, as much as I’m both a clinician and a scientist and a father and a neighbor, there’s such a robust evidence that says to me, “Be resourced, not just rugged, and you’ll stop blaming yourself for these problems.”

Pete Mockaitis
Now, Michael, could you share a favorite quote, something you find inspiring?

Michael Ungar
Well, I would still say something along the lines of it’s easier to change the world around you than yourself. I mean, that’s sort of the mantra that I just keep going with over and over again. Or, maybe even better, Joni Mitchell, “You don’t know what you’ve got till it’s gone,” which is sort of a rift on the same idea, right? Once you have it, you don’t kind of acknowledge it, you don’t sort of see it, but, boy, once it’s gone, you know it.

Pete Mockaitis
And how about a favorite study or bit of research?

Michael Ungar
Probably the Adverse Childhood Experience Studies which I just talked about, or there’s been some wonderful stuff, sort of the neighborhood studies out of Chicago that were done decades ago. Certainly, it showed up much the same, you know, people’s need for stable housing. Or, a recent study up in Alaska by Shauna BurnSilver. Her colleagues had showed, you know, people’s nutrition and health has very little to do with the food supply, and a whole lot to do with, say, she’s talking about like a hunting in a more sort of hunting societies.

A lot of it has to do with how bountiful the game is, and much more about how the communities share what they have, which kind of speaks again to we’re a lot stronger together and through cultural practices and how we see ourselves as contributing to the welfare of others.

Pete Mockaitis
And how about a favorite book?

Michael Ungar
That’s tough. I love fiction but I also like sort of the non-fiction realm. If readers haven’t come across Chris Hadfield’s Astronaut’s Guide to Life on Earth definitely a great read. He was the commander of the Space Station and the guy who did all the musical performances up there and some great photography as well. And he just kind of basically brings it home. He says there was a lot he learned as an astronaut, but there’s a lot of great lessons about how to cooperate in a team, and how to work together with others. And I think Chris definitely has a great perspective on life.

Pete Mockaitis
And how about a favorite tool, something that helps you be awesome at your job?

Michael Ungar
I’d have to say, I know it’s going to, maybe it’s funny, but actually the tool is part of my family. It’s actually what happens in the prep to get to the job. On the job site, it’s probably just finding a common mission. There’s something, a principle called collective impact. If people ever tripped to cross that idea of that you get people on the same agenda, you feel like you’re all collaborating.

I work a lot in international teams where we’re spending a lot of time communicating over the web. And I find that when you have a common mission statement, that’s really great, but it’s even better when your family is interested in what you’re doing, and it kind of reinforces it.

Pete Mockaitis
And how about a favorite habit?

Michael Ungar
Oh, definitely coffee shop hanging out watching people. Whenever I’m too burnt out or just tired and whatever, especially, I travel a great deal, I find it’s the coffee shop, it’s that hunt of a local, not a chain, but sort of a local kind of hip place to hang out and just watch people, and just that centering space of the routine, of doing the same thing, or having the same kind of drink anywhere in the world. It almost transports you home. It almost just reminds you sort of what life is about, I guess, for that particular moment.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Michael Ungar
Well, they can check out my website, it’s michaelungar.com. Of course, it has all the links, and the books, and stuff if you want to read a bit more. “Change Your World” is coming out. Hopefully, it’ll inspire some ideas as well. And if they’re really into more research side, the website is resilienceresearch.org and that’s our big research center that we run.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Michael Ungar
Oh, man. Just, yeah, focus a little bit less on blaming yourself and trying to be rugged, and just think about putting around yourself, enveloping yourself with the resources that are going to bring out your best. And just let it follow, just let your mindset be changed by the environment around you so that people will notice you. Situations will make you feel good about yourself. Your success will sort of elevate your identity and your sense of power and control. These things can all be done through the external cues to you as opposed to, you know, I know it’s so much work.

Frankly, it’s exhausting, exhausting to try and get the world, to try and just change ourselves and then go, day after day, back into a toxic environment. And I think that is such a formula for depression and other diseases or mental health problems, versus just shifting ourselves a little bit into environments that reward us. And, frankly, if work ain’t cutting it, then find that elsewhere. Volunteer. There’s a jazz festival that comes to where I live every summer. I see people volunteering at that. I also see people volunteering as coaches in the little league. You know, there’s endless opportunities to give back and feel like, frankly, you have meaning to others. And, frankly, that’s what resilience is all about. I see it over and over again.

Pete Mockaitis
Well, Michael, thanks for sharing the good word, and good luck with your book “Change Your World” and all your adventures.

Michael Ungar
Well, thanks. And all the best to you and your young family. What an adventure that is.