
Ravi Rajani shows you how to build meaningful relationships, one conversation at a time.
You’ll Learn
- The Three C’s of building trust
- What makes people say, “Tell me more”
- Why compliments come across as insincere
About Ravi
Ravi Rajani is an international keynote speaker, transformational coach and LinkedIn Learning instructor, with over 65,000 people having taken his courses on Conscious and Charismatic Communication. Widely seen as one of the world’s top communication experts, mission-driven leaders, entrepreneurs and organizations such as Oracle NetSuite, T-Mobile, and Sherwin-Williams have engaged Ravi to help them and their people become masterful communicators so they can build meaningful relationships that amplify revenue growth and cultivate a culture of trust.
Off stage or camera, Ravi lives just outside of London, UK, with his wife, son, daughter and furry little West Highland Terrier. He loves the movie Limitless, a good stand-up comedian and a quintessentially British suit.
- Book: Relationship Currency: Five Communication Habits For Limitless Influence and Business Success
- LinkedIn: Ravi Rajani
Resources Mentioned
- Study: “Processing of Social and Monetary Rewards in the Human Striatum” by Keise Izuma, Daisuke N. Saito, and Norihiro Sadato
- Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Thank you, Sponsors!
- Monarch.com. Get 50% off your first year on with the code AWESOME.
Ravi Rajani Interview Transcript
Pete Mockaitis
Ravi, welcome!
Ravi Rajani
You nailed the name. You nailed it.
Pete Mockaitis
Well, I practiced.
Ravi Rajani
First, there wasn’t even, like, “Cut. We’re going to have to run that back.” You nailed it. And because of that, I’m feeling good, I’m feeling great.
Pete Mockaitis
Thank you. Well, maybe that’s our first communication habit, perhaps, for limitless influence right there, say people’s names right.
Ravi Rajani
Yes.
Pete Mockaitis
Well, I’m excited to dig into your wisdom about relationships, the communication, and influence. So could you kick us off with a particularly surprising and fascinating discovery you’ve made about us humans and communication over the course of your career studying this stuff?
Ravi Rajani
The one that rings the most true for me right now is us humans spend a lot of time trying to be interesting versus leading with trying to be interested in the human being opposite us.
Now, for credit, Dale Carnegie said something along the lines of, to be interesting, be interested. And I do find that the more conversations I have with others, especially in the noisy world we live in today, which can create a lack of clarity and all of the side effects that manifest as a result of that, we can be busy, we can be running from meeting to meeting. And as a result, we lack presence.
And when we lack presence, we can often revert to, “Okay, reactive behavior.” And the way I look at reactive behavior is pulled from the spiritual wisdom of Kabbalah, which is any behavior that is grounded in lack, scarcity, or fear. So, me, meeting you, and leading with my accolades, awards, and credentials would be a form of reactive behavior. And that’s me trying to be interesting in the hope you will find me interesting.
But, actually, what I really should lead with is asking impactful, meaningful, and genuine questions. For me, I found that to be one of the most impactful ways to begin building rapport and meaningful relationship. But what about you, because you’ve had a lot of people on this show? What have you seen?
Pete Mockaitis
Yeah, well, I think that’s a really fun and solid one right there. And I liked the part you said about trying to be interesting. The word trying, just sort of the effort level required because it’s, in some ways, it’s much simpler to make eye contact, ask some questions, as opposed to, “Oh, yes, I was studying for my sommelier exam.” It’s like, “Oh, that sounds hard to, like, do stuff to be interesting.” Whereas if you’re just interested in people, then that’ll get the job done easier and feel better to them.
Ravi Rajani
Right. I mean, isn’t it hard to figure out what somebody cares about if you are dominating a conversation, doing all the talking?
Pete Mockaitis
Oh, sure.
Ravi Rajani
And, really, when we figure out what somebody cares about in this season of their life, that builds a beautiful foundation for a meaningful business relationship, and in life as well. But, yes, my friend, I subscribe to what you’re saying. I subscribe to what you’re saying.
Pete Mockaitis
Lovely. Well, so you got this book, Relationship Currency, what’s the big idea here?
Ravi Rajani
Well, the big idea is that, in a world obsessed with automation without intention, conversations that lack connection, and also growth without introspection, leaders, teams, entrepreneurs, and professionals are really engaging in short-term behavior that kills our long-term reputation.
And what I believe, more than ever before, is what we’re craving is human connection. We’re craving human connection, and we’re craving real relationships grounded in trust. And this book teaches five habits which will help people communicate in a way that builds trust in a conversation and earns meaningful relationship so they can receive more of what they desire in the long term.
Pete Mockaitis
That sounds handy. Tell us, what are a few super common short-term behaviors that kill long-term relationships that you see all the time?
Ravi Rajani
Well, tell me, I’m curious, from your perspective, in the arena of business, what is your pet peeve when it comes to conversations which you know are grounded in, let’s go back to the concept of reactive behavior, lack, scarcity, fear, short-termism?
Pete Mockaitis
Well, the first thing that comes to mind for pet peeve and business conversations is customer service things, in terms of, if I’m making a call to a company because I have a need, then it’s pretty drastic, right?
Like, I couldn’t ask the AI chat bots. I couldn’t find it on your website. I even used the Google and site colon website name. I mean, I need to talk to a real human who knows something about the thing by the time I call. And yet, they’re going to every length possible to push me away from having a real human who knows the stuff, talk to the thing.
It seems frequently. And, of course, some businesses do this excellently, but that was my first thought. Like, I saw that I had a package that couldn’t be delivered because they had to have a signature. I saw the email just before we got here, I was like, “Oh, boy, that’s going to be a process.” It’s, like, I think that’s probably my top pet peeve is that.
Well, if you talk about short term behavior, I guess it’s a matter of the organization, because I’ve worked with call centers before. The organization is looking to minimize costs as much as possible in terms of, like, dealing with all those customers and their issues. And so, yeah, the biggest pet peeve is customer service interactions with businesses.
Ravi Rajani
Isn’t it funny that when a company is trying to reduce costs, they forget at what cost? And it’s funny, you know, Pete, I had this experience just recently. So, I bought some electrolytes and amino acid supplements from a company here in the UK six months ago. And I recently realized, I was like, “I never received that package, yet they said it was delivered.”
So I dropped them an email, thinking that, “Nothing’s really going to happen here, but let’s see.” And it was incredible, the service. A human on the other end, emailing me fast, saying, “Hey, we want to make this right. This didn’t work out. Fill in this form really quickly, we’ve done most of it for you. We’ll get one out to you.”
Literally, I filled that form out two days ago and the supplements arrived today. And they’re like, “We’re really sorry for your inconvenience.” I’m now a customer for life. But I went into that being skeptical about if I would be a customer again. Within 48 hours, I’m now a customer for life.
And it’s so funny how these imperfect moments are actually gifts and opportunities for connection. Yet, as a society, we run away from imperfection. But actually, to be perfect would be denying our humanity. It’s just a funny world we live in.
Pete Mockaitis
That’s good. And, well, now I’m thinking about business in terms of, if you look at, in the universe of sales and marketing, folks can spend great sums to shout out to the universe, “Hey, somebody, maybe, please pay attention to us,” and they’re delighted if, I don’t know, one in a thousand people who hear an ad, you know, click or take some sort of an action.
And then, yet when you’re actually in there, it’s like, “Here I am. I showed up. I gave you money. I could be delighted and won over forever.” It’s like, “Nah.”
Ravi Rajani
Right? The best way to explain it, as I see it through my lens, is nightclubs. Back in the day, nightclubs were a thing. And you would see certain nightclubs, the queues would be, it would feel like a mile long. You’d look at it and you’d go, “Damn, Pete, that looks awesome.” You wait in the queue for one hour.
Pete Mockaitis
“It must be cool if there’s a line.”
Ravi Rajani
It must be cool. It must be great. There’s a line, it must be good. One hour goes by, “Oh, it’s cold outside. But you know what? It’s going to be worth it.” Two hours goes by, you get to the front, and you’re like, “Oh, yes, I’m about to go in,” and you get there, it’s empty. The service is subpar. The drinks are awful. You see what I mean?
And I feel like we live in a world where we are prioritizing width over depth. We really are. And a big part of this book is coming back to a world where we prioritize depth.
Pete Mockaitis
Yeah, and I think that example is fun with regard to, you said there’s a line and then you get in and it’s empty, you’re like, “Oh, wait,” because then you know, and I remember there was a bar when I went to college, University of Illinois Urbana-Champaign, there was a bar that pulled this stunt all the time.
And it just made me hate them because as soon as you enter, it’s like, “Oh, I guess I was lied to. You were not actually at capacity. You just wanted to deceive us, you know, to create an illusion.”
And I think that it’s quite common to have just little…It seems like, in marketing, for example, we’re not outright lied to, but we’re misled. It’s like, “Okay, technically your AI software product can sort of, kind of, do the thing that you say it can, but, really, it doesn’t actually save any time for the purpose for which you’re marketing it in a real-world scenario.”
So I feel, like, that’s the case with a lot of things, it’s like, “I’m not getting a full-blown lie. Like, being told yes when it’s really no. But there’s key omissions that allow me…” there’s probably a great word for this. Is it dissemble? I don’t remember the word. To be led, to be very deliberately said a number of things that lead me to infer that which you want me to infer, though you know it is not entirely true. There’s got to be a word for that.
Ravi Rajani
There must be. I mean, I don’t have one for it, but what is coming up, Pete?
Pete Mockaitis
But it ain’t honest. It ain’t honest, it ain’t candid, it doesn’t make me trust.
Ravi Rajani
Well, the key word there, like you said, trust. So how I see it, is trust, yes, is a buzzword overused by politicians, business leaders, companies, marketers, the list goes on.
But I’ve been really thinking for some time about, “How does one establish trust?” And when I tapped into my intuition, my story, and my experiences, I came up with something called the three Cs, the three C’s of trust. And when we earn that, we’re to earn trust, so the first C is connection. The second C is character. The third C is competence. So let’s take a look at each of them.
So connection, for me, is the emotional glue that forges a bond between two human beings. Then you have character, which is the invisible values which travel with your energy, verbal communication, and nonverbal communication. And then, we have competence, which is one’s ability to signal their ability to solve somebody’s problem and, ultimately, increase or decrease their credibility stock.
And we live in a world where, “Okay, I’m going to connect with you. I’m going to pitch you the right story.” “Great, I’m bought in.” But now, like you said in your example, I haven’t really received what I paid for, per se. So, actually, I don’t believe you have a character of integrity. Done.
Now, even if you connect with somebody, and they can solve your problem, but they have a shady character, are you going to be in business with them for long? No. Even if you connect with somebody and they’ve got great character, but they’re just likable, but they can’t solve your problem, that’s only going to get you so far. I mean, you could play this in several ways, but you see where I’m going. You really need all three singing and dancing at the same time.
Pete Mockaitis
Yeah, I like that a lot. It’s catchy, easy to remember, and it’s in order. It was like, first, “I like this guy.” Second, it was like, “Okay, it seems like they’re being straight and direct and following through, just like the way they said they would. And sure enough, they’re getting it done nicely. I like what I see in terms of the product service delivered on the other side. That’s cool.” So you’ve also got five communication habits. Could you run us through these?
Ravi Rajani
Yes, so habit one is transform your story. Habit two is ask conscious questions. Habit three is unearth your charisma. Habit four is tell stories that inspire change. And habit five is become the trusted guide.
Pete Mockaitis
I love this. Now, can you tell me, if I develop and do these five things well, what will happen for me? What kinds of results? Could you share a cool story to illustrate?
Ravi Rajani
Magical things, Pete. But the way I see it is, when one is able to embody these five habits, and by the way, it doesn’t happen overnight. Unfortunately, there are no shortcuts, magic bullets, quick fixes. This is a process where you ascend the competence ladder until you get to unconscious competence.
But really, the outcome of this is, once again, being able to build a meaningful relationship through communicating for trust, and the outcome being, yes, increased revenue, yes, leadership growth, but a culture of trust and an environment where people actually want to belong, which is important.
Pete Mockaitis
That sounds good. Well, can I hear a story of someone who did just that, that they saw a transformation when they started doing this stuff?
Ravi Rajani
Okay, let’s talk about a specific transformation that happened to me. Let’s talk about this, okay? So, this, by the way, connects to habit number three, which is unearth your charisma. But let’s start with this.
So I believe that we have charisma all wrong in society. I believe I had charisma all wrong for many, many years because I used to think, Pete, it was about receiving accolades, awards, being the smoothest talker, being in the spotlight, etc.
Now, I’ve got to thank my younger self for doing the best he could with the awareness that he had at the time, but how I look at it now is an innate superpower that allows somebody to feel significant in our presence, meaning communicating in the way that makes somebody feel like they matter.
And inside of the book, something I talk about is how imperfection equals connection and how it can break down barriers. So get this, I can’t remember the exact year, but I have a feeling it was like summer ‘22, summer 2023.
But, anyway, I’m on a Zoom call with the COO of a SaaS company headquartered in Singapore. Now, he had heard me speak, you know, a couple of months back, Pete. So, he has some context on me. I had very little context on him.
So we kicked off the call. We get the corporate niceties out of the way. And I see a picture in his background, and I thought, “Okay, what a beautiful opportunity to build rapport.” So I say, “Oh, hey, man, that picture over there, oh, that’s an incredible picture of your daughters over there. How old are they?”
Thought nothing of it. I hear a pause. And he’s confused. He looks back and he looks at me. He looks back again, but this time his head is stuck looking at the wall and I’m thinking, “Is this dude going to turn around?” And he slowly turns his head around, but this time he’s smiling like a Cheshire cat, and he says, “Ravi, that’s not my daughter. That’s my wife.”
Okay. So I’m squirming, right? I’m squirming like a looney tune, and I’m thinking, “I’ve blown this. This sucks, oh, my gosh. That’s all folks,” right? That sort of energy. The best thing happened. It instantly humanized the conversation. It instantly broke down barriers, and that conversation went on for an hour long, an hour plus long. And we really deeply connected.
And here’s what happened at the end. He said, “Hey, I’d love for you to come in and deliver a storytelling workshop for our sales and customer success team. Are we doing it?” I said, “Yeah, let’s do it.” And here’s the thing, here’s what I find, Pete, is so much of the time through life, we try and deflect imperfect moments, cover them up, already shy away from owning our mistakes.
And I’m finding, more so than ever before, that when you feel or see a mistake appearing, pause, smile, and say, “This is a gift. This is a gift,” and use that imperfect moment as an opportunity to showcase your humanity, because, otherwise, we can just end up being corporate robots.
Pete Mockaitis
Yeah, that’s well said because it feels so rare that someone, especially if you’re proactive, in terms of, like, if they let you know about the mistake in advance, like, “Hey, just so you know, unfortunately, we made this mistake. We’re so sorry. Here’s how we’re going to fix it.” You’re almost taken aback, like, “Oh, okay. Well, understood. Thanks for letting me know.”
And then it’s like, “All right, I know this person is not trying to hide something.” It’s a good feeling. So, lovely. I hear you that that is a great trust builder and we can feel better about mistakes as a result, as they come about. Well, could you then share with us a couple of your top tips or perspectives for putting these five habits into practice?
Ravi Rajani
Yeah, you know, each habit has a practice. And the idea is, when you engage in the practice, you’re engaging in a new behavior, which substitutes an existing behavior. And when you engage in that behavior long enough, what will happen, a proportion of those behaviors will turn into habits, hopefully positive habits, which point towards the North Star that you care about in this season of your life.
Now, one of the most popular practices sits inside of habit two. So habit two is about asking conscious questions, Pete. And, by the way, when I say conscious, what I’m talking about is asking questions that are grounded in positive intentionality.
Now, when I say positive intentionality, there’s a difference, Pete, between me asking you a question because I’m secretly trying to lead you to a product or service that benefits my bank balance at the expense of yours, versus asking you a question that’s designed to actually get to the heart of your truth. So that’s really what we’re talking about here.
Now, there are different types of conscious questions that I teach, but one of them I’d love to share now is empathetic questions. Now, empathy, a bit of a buzzword, let’s be real, so let’s define it. How I see it is being interested in what somebody is emotionally invested in, in this season of their life, aka, as we said at the top of the show, caring about what somebody else cares about.
How do we show that? Because I can tell you, Pete, “My friend, I care about you. I care about what you care about.” And it’s like, “Okay, cool, show me.” How do you show somebody without shoving it down their throat? Well, I’d like to introduce you to what I call the what, feel, who method.
So picture this. Okay, you’re a leader. You’re busy. It’s a noisy world. Meeting to meeting to meeting and you’re late for a follow-up meeting with a new team member. You walk into the room, you slam the door, you’ve got a sandwich in your mouth and you say the following words, you say, “Ah, hey, Pete, how are you?”
Harmless, but here’s my truth, they’re lazy. That’s lazy. It’s unintentional. It’s unintentional and it’s lazy. What we’re looking to do is build depth and intimacy in a relationship. So the what, feel, who method. Instead, what I could say is, “Pete, the last time we spoke, you mentioned that you and your wife were moving home, but you were feeling super stressed because your daughter was feeling really unhappy about the change. How has she settled in?”
All of a sudden, you are sharing a story with me about how things are in your personal life. I’m showing you that I care about what you care about by remembering what’s important to you in this season of your life, moving home, how you felt about it, stressed, and who it’s impacting, your daughter. I’m showing you that I care, that I have empathy without shoving it down your throat.
Now, that is, for me, anyway, so much more potent and powerful than, “Hey, how are you?”
Pete Mockaitis
Well, yeah, absolutely. Yeah, that’s good. And it’s interesting how it’s easy to do and it’s easy not to do exactly this, because you’ve heard that’s what’s going on in someone’s life, and yet, in the course of living our own lives, when we re-encounter that person, it just doesn’t seem that top of mind.
But it’s quite possible to, I don’t know, take notes, have a pause before you begin the conversations, to say, “What is probably important to this person right now in the background?” It’s like, “Oh, of course. Well, they had that big date, you know? Their kid went away to college.”
And so it’s, like, it takes, for me at least, a stop-and-prompt-myself moment to actually execute that because I have found myself in so many conversations, where someone brings up the thing that they brought about their life that they had brought up previously. It was like, “Oh, jeez. Duh, I should have asked you about that.” So, yeah, it’s easy to do, it’s easy not to do.
Ravi Rajani
It is. My question to somebody who’s feeling that way is, “If it was working for you, you wouldn’t still be listening. You wouldn’t still be listening to this part of the show.” So, I often feel there can be resistance around trying something new.
And here’s what I would say to the listener is, look, this is my truth. It doesn’t have to be your truth, but try it on for size.
Pete Mockaitis
Do you get pushback when you suggest people do this? Because it sounds like, “Duh, of course, we should all do this, but we just forget. So maybe be conscientious and thoughtful about not forgetting.” But are you telling me people say, “Oh, Ravi, I could never do that.” Like, what’s that resistance sound like?
Ravi Rajani
Well, the resistance doesn’t sound like that. It’s a lot more subtle, I find. And it’s not necessarily related to this specific practice and habit, but, in general, what I find is when the cost of making change outweighs the cost of just staying as is, aka, the status quo, people are happy to sit in the status quo. So when you introduce something new that challenges their way of doing things, their viewpoint of the world and belief, you can often get resistance, right?
And it could be through disengagement in a workshop, you know, a corporate workshop where somebody may not have actually paid out of their own wallet to be there, right? Their leader’s paid, they’re getting told, “You should come in here.” They’re like, “Ah, I don’t want to listen to this. I don’t want to try this,” or whatever it could be, “I don’t want to try something new.”
And really, what we’re, I believe, anyway, that we’re selling, whether you’re selling a product, a service, an idea, or a vision, you’re actually selling change. You’re asking somebody to depart from a current set of behaviors and adopt new ones. And that is hard. If change were easy, my friend, everybody would stick to their New Year’s resolutions.
Pete Mockaitis
Okay. Thank you. Well, I’ve also got to hear, you’ve got a tip for pitching yourself in 12 seconds. What’s the story here?
Ravi Rajani
Oh, gosh, where did you get that? Where did you get that? That’s brilliant! Where did you get that from? Is that AI?
Pete Mockaitis
We stalked you for hours. We stalked you for hours before we have this conversation.
Ravi Rajani
Did AI stalk me or something? Because that’s brilliant.
Pete Mockaitis
No, human beings.
Ravi Rajani
Wow, I like that.
Pete Mockaitis
Shout out to my team, yeah.
Ravi Rajani
Kudos. Kudos to the team. Okay, cool. So there’s something I don’t even talk about in the book, but it’s something called the magnetic message. And some of you will be thinking, “What are you talking about?” Let’s take it back to when Steve Jobs first released the iPod.
Now, he didn’t come out on stage and pitch the features and the functionality of the product. No. He did something different. He said something along the lines of, it’s like having a thousand songs in your pocket, “Rah! Rah!” That’s the crowd going wild, right? And it became viral worthy. I don’t even know if virality was a thing there, but if it was, he would have gone viral.
Now, that’s a metaphor. What I’m talking about with the magnetic message is something which embodies that energy, but through an analogy. So, a couple of years back, I was working with a SaaS company in the US, and for one area of their business, they worked with product leaders. And if I had to describe what they help them with in one word, it would be innovation.
But they can’t go to events, well, they can if they want to, I wouldn’t suggest it, but they can’t really go to events and say, “Well, we help product leaders with innovation,” right?
Or, we can’t say, “Well, on this one fine day in 2006, our founder…” like you can’t lead with a story. We need to earn the opportunity to share a story. So how do we do that? By sharing a 12-second magnetic message, aka, an analogy.
And one that I came up with for this team is, “So, you know how Blockbuster struggled to innovate and just allowed Netflix to crush them? Well, what we do is help product leaders prevent their company from becoming the next Blockbuster.”
Pete Mockaitis
I love that Blockbuster example because it’s really emotionally resonant and reminds me of Vince Gilligan, who’s my favorite show is “Breaking Bad.” He’s got these high-concept pitches, like, “Breaking Bad” is, “I’m going to take Mr. Chips and turn him into Scarface.” Or, “Pluribus is the most miserable person on earth must save the world from happiness.” And it just makes you go, “Huh, what? I got to know all about that.”
Ravi Rajani
Isn’t that brilliant? Like, that’s something that punchy, because you are really, what you’re trying to do is earn the following question, “Tell me more.” You know, I worked with a hotel, a large hotel group last year, and they were thinking about how can they pitch their wedding venues.
And one thing that we came up with was comparing it to flying on a first-class flight and how everything is taken care of so you can focus on the journey, really, and the thing that really matters the most. And we created an analogy around that, that’s sticky. It’s universal. It hits.
And, really, with that Blockbuster analogy, what it’s really grounded in is something which every human being can relate to, which is a fear of being left behind. Nobody wanted to be left behind in the tribe back in the day, right? So a fear of being left behind, a lack of evolution, we can all relate to that. So. for me, anyway, that’s how I look at it, often entering a conversation with something like that.
Pete Mockaitis
You’re right. It’s like… It’s the difference between conceptual, theoretical, talking about something versus, “Oh, yeah, I understand.” It’s, like, we’re connecting to stuff that’s already nicely lodged in our brains and has some emotion. Like a product manager is like, “I don’t want to be like Blockbuster,” you know, or, it’s like, “Oh, I remember Mr. Chips and I remember Scarface, and, whoa, that’d be a crazy transformation,” right?
So, we’re sort of latching onto some embedded emotional associations and language that’s really meaningful. Whereas, sometimes, when I see kind of corporate speak is sort of like, “Well, we provide a diverse array of advisory services for the mid-tier business leaders.” It’s like, “Huh?” As opposed to, you know, “We make sure you don’t run out of cash.” It’s like, “Oh, yeah, we’re worried about that. That sounds helpful. Tell me more.”
Ravi Rajani
I hear you, my friend. And I also feel as though there is a journey with that. Often, we have to start with the corporate spiel to get to realize this is not connecting to eventually get to something which is a little bit spicier. So what else you got up your sleeve, because that was a good question? What else you got up your sleeve? I’m curious now.
Pete Mockaitis
Certainly. I would like to hear about your thoughts on compliments and awkwardness.
Ravi Rajani
I love how you say awkwardness, okay? Here’s how I see it. So, interestingly, there’s a dude called Professor Norihiro Sadato. And in his piece of research, he found that when we receive a compliment, it actually activates the same part of our brain that lights up when we receive a financial reward. Cool, huh?
So compliments are great. Compliments work, but don’t be Mr. Creepy and start giving too many compliments, inauthentic compliments, inappropriate compliments, and say, “Yeah, Ravi told me to do it.” Don’t weaponize what I’m about to share. Okay, disclaimer.
So I could say to Pete, “Great presentation. Good presentation.” Great intention, but the delivery lacks, once again, intimacy and depth. Or, I could say, “Pete, that was one of the most impactful presentations I’ve heard at this trade show, literally all day.”
“In the first three minutes, when you shared that personal story about imposter syndrome as a new CEO and how you overcame it, wow, that was super powerful. And you know what, funny enough, you’ve actually got me thinking about how to use more personal stories in my own presentations. Thank you for that.”
So, the difference there is what I called the ASI framework. The second compliment had authenticity, specificity and impact. Authenticity, what I’m talking about here is leading with a genuinely positive observation. S is specificity, so avoid being generic. And I is impact, sharing how this specific moment has impacted you personally.
Pete Mockaitis
Absolutely. That’s all the difference between great speech and the real deal. That’s good. All right. Well, tell me, Ravi, anything else you want to make sure to mention before we hear about some of your favorite things?
Ravi Rajani
I’m very excited about the audio book of this book. I don’t know why I just felt like saying that. But anyway, hit me with these questions. You’ve asked incredible questions today. So I’m looking forward to some curve balls.
Pete Mockaitis
Oh, sure. Well, it’s pretty straightforward. Tell me about a favorite quote, something you find inspiring.
Ravi Rajani
Okay, so are you a Christopher Nolan fan? Batman? I mean, Batman?
Pete Mockaitis
Absolutely. Among the best. Among the best.
Ravi Rajani
Incredible. Incredible. So, Bruce, aka Christian Bale, is on his jet with his butler, Alfred, and he says, “People need dramatic examples to shake them out of apathy. And I can’t do that as Bruce Wayne. As a man, I’m flesh, I’m blood, I can be ignored, I can be destroyed, but as a symbol, as a symbol, I can be everlasting.”
Pete Mockaitis
All right. And a favorite book?
Ravi Rajani
Let me give you one which I haven’t finished yet, but Essentialism by Greg McKeown. So love the idea of less is better.
Pete Mockaitis
And a favorite tool?
Ravi Rajani
I’ve recently been digging deeper into Claude AI and I’m liking it.
Pete Mockaitis
All right. And a favorite habit?
Ravi Rajani
Telling stories that inspire change, aka, habit four inside of the book.
Pete Mockaitis
And is there a key nugget you share that folks really connect and resonate with and they end up quoting back to you often or retweeting, etc?
Ravi Rajani
One I’m hearing recently is, I’ve heard recently, was “The depth of your questions dictates the depth of your relationships.”
Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?
Ravi Rajani
Where I hang out the most right now is LinkedIn. So what I’d love to know is, if you are listening to this right now, drop me a DM and let me know what impacted you the most in this episode. I’d love to know.
Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Ravi Rajani
Well, if you are looking to be awesome at your job, I’m biased, but I will say learning how to communicate with influence should be high on your priority list.
Pete Mockaitis
All right. Ravi, thank you.
Ravi Rajani
Thank you, my friend.
Adam Christing discusses how anyone can use humor to connect and succeed at work.
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