Demir Bentley reveals the five simple steps to successfully plan and execute vastly more satisfying and productive weeks.
You’ll Learn:
- Why nobody really plans their weekâand how to fix it
- The master key to getting ahead of your to-do list
- How to transform your calendar into a power tool Â
About Demir
Demir Bentley is an executive productivity coach, co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week.
He teaches hard-hitting efficiency techniques and proven accountability strategies that have helped clients generate millions in revenue while saving thousands of hours.
In the past eight years, heâs helped more than 70,000 professionals, including executives from Facebook, Google, Uber and PepsiCo, to prevent burnout and create more freedom in their lives.
- Book: Winning the Week: How To Plan A Successful Week, Every WeekÂ
- Website: WinningTheWeek.comÂ
- Website: LifeHackMethod.comÂ
Resources Mentioned
- Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan
- Past episode: 080: Finding and Doing the One Thing with Jay PapasanÂ
Demir Bentley Interview Transcript
Pete Mockaitis
Demir, welcome.
Demir Bentley
Good to see you, Pete.
Pete Mockaitis
I am so excited to learn all about Winning the Week and your flavor of productive goodness. And I think Iâd like to start with your origin story.
Demir Bentley
Like a comic book.
Pete Mockaitis
Yes, very much, maybe as a radioactive spider but, in your caseâŚ
Demir Bentley
Itâs close.
Pete Mockaitis
âŚyouâre working at Wall Street, not loving it so much. Take us into the scene.
Demir Bentley
Like a lot of people, I learned to perform for love when I was really young, and I donât want to get too deep, but I think a lot of people just realized that they just get a little bit more love and attention if they can get those Aâs, and if they can exceed. And so, I figured out young, I was like, âOh, I can do this stuff. I can perform. I can get grades. I can write papers. I can produce things.â And so, I became one of those insecure overachievers whoâs really developed a strong juicy core of, âIâm only valuable by what I can do and what I can produce.â
So, obviously, I ended up on Wall Street because thatâs where all of the insecure overachievers, the most insecure overachievers go when they really want to prove to themselves that they are somebody. And I really was that âIf I can make it here, I can make it anywhereâ dreamer. I really felt, âIf I could hack it in finance, then maybe that deep hole inside of me would finally truly be filled and I would be somebody.
No, I jest a little bit, but, seriously, there was that juicy core of, âIâve got to make it in finance.â And I did, I got to a really high level of finance but I did it by working 80 to 100 hours. And my secret sort of sin, or my secret, like, hidden behind-the-scenes was that I was actually really massively unproductive. I just masked that lack of productivity with brute force work and just the deep guilt and shame that kept me coming back to the trough.
And so, I remember thinking, there was an episode where I remember thinking that I was so proud that my boss had come in on the weekend and had seen me there all alone, there was nobody else on the floor, and I was just there. And right after that weekend, he called me, and he said, âYou know, this is actually not a good thing. Everybody else can get their work done in 40-50 hours, and you seem to be needing 80 to 90 hours of work to produce what other people are producing in 40-50 hours.â
So, that was my big wakeup call of, like, âOh, Iâve been wearing this like a badge of pride, like a badge of honor,â the busy badge, I call it. Iâve been awarding myself the busy badge, thinking that Iâm just inherently, intrinsically more valuable than other people because I have this ability and this desire to outwork everybody else and come in on nights and weekends, and just realizing that, âActually, other people saw that as sad and pathetic.â
That didnât stop me. I wish I couldâve said that that was the moment when I stopped but, actually, I had a health implosion. I was overweight, I was overstressed, I wasnât sleeping, and I got, like, a mystery illness. After much testing and three surgeries, I was diagnosed with something called salary man sudden death syndrome. Itâs not very common in the United States but itâs extremely common in Asia where, otherwise, healthy young person dies from extreme overworking.
And so, although there was no definitive, âYouâve got this condition,â there was a general recognition among my three doctors that if I kept working this hard, I would probably, at some point in the future, die, and that I needed to immediately cut my hours down to 40 hours a week. Now, mind you, Iâm doing everything I can to keep my head above water, working 80-100 hours a week, and theyâre telling me, âAs of next week, you need to bring it down to 40 hours a week.â
And so, that weekend, I talk about a lot in our book, that weekend was this like crisis moment. I felt like my whole world was crashing in. I thought I was going to have to quit my work or Iâd certainly get fired. It just felt like thereâs just no way that itâs going to happen.
And, yet, there was a series of events that happened over the course of that weekend. I walked in next week, I worked 40 hours, I got everything done in 40 hours, and that was the beginning of this sort of rebirth, this, like, religious awakening that I had, realizing that I suck at this productivity thing, and I realized that so much more was possible. And that was the beginning of my journey in my personal productivity work, and also the beginning of my journey as, ultimately, which is hilariously becoming a productivity coach for other people and showing other people how to have that same transition.
Pete Mockaitis
Wow, this is powerful. You have a chat about productivity, you donât think itâs going to be life or death but, for you, it literally was.
Demir Bentley
It actually was.
Pete Mockaitis
âBecome more productive or die or lose your job.â Like, high stakes stuff. So, I want to dig deep for a moment. You mentioned deep shame there. What were you ashamed of?
Demir Bentley
So, like many people who are unproductive, Iâm a very emotional worker. And emotional worker isnât defined by crying in the corner. Thatâs not what Iâm talking about. Emotional workers are the kind of people that, if theyâre feeling it, they can show up in two incredible acts of productivity, incredible feats of productivity, but they can also have incredibly long periods where they canât motivate themselves, and theyâre not feeling it. And in those periods, they can barely bring themselves to lift a pencil. And in those moments, they just feel incredible self-lacerating shame and unworthiness. And they know and think that somebody is going to find them out.
Pete Mockaitis
Well, Demir, lay it on us the way. What were the initial steps you took when you were in the I-canât-lift-a-pencil mode? And, ultimately, how did you survive by doubling your output per hour, I guess, like cutting your hours in half?
Demir Bentley
The funny thing is what really solved my first tranche of the problem was something that everybody thinks that they know that they should be doing. And Iâm going to come back to the word âthinks that they know.â And itâs just planning your week. The problem with this is thereâs nothing more dangerous than somebody who thinks that they know something because, then, they approach it with zero curiosity, zero sense that they have anything to learn or anything that they might be doing wrong, and way too much confidence.
And so, we actually ran a survey of 5,000 people, and the survey was only people who manage between five and 50 people, so managers, people who are already very successful, earning a lot. We asked them, âWhat are the top five things that you can do to be highly productive?â And almost everybody in the top three put, somewhere in the top three put planning their week. So, duh, thatâs a duh moment. Almost everybody knows it. Out of 5,000 people, it is common knowledge that you should plan your week.
Then we followed up with the same 5,000 respondents. We said, âHave you planned the last, the four out of the last four weeks?â And out of 5,000 people who had said very confidently, these were people who manage between five and 50 people, making over $100,000, out of those people who confidently said, âYes, you have to plan your week,â less than 1% of the people had planned their week in the last four weeks.
So, thereâs something odd about planning your week. It is something we all know that we should be doing, and less than 1% of us have a consistent practice in doing it. That kicked us off on a sort of curious exploration around why that is. But let me just say, coming back to my story, that borne out of sheer desperation, I looked at my calendar and I did what I call the first planning session of my life, the first real planning session where I took all 40 hours, and I took every task that I needed to get done, and I allocated it a spot in that 40 hours.
And every single 30-minute increment had to fight for its life to be on my calendar. That was the very first real planning session I had. And, lo, and behold, it went from spinning my wheels at 80 hours a week to actually getting everything done 40 hours a week. And so, I will say that my rebirth, my sort of aha moment came a lot earlier than the framework that I built around it. I think I spent a lot of years trying to understand, âWhat happened to me? What went right? What was the difference? What changed?â
When I finally got that through the course of my coaching, I was able to sort of boil it down into the winning-week method. And now we have a framework where we can explain to people. But, at the time I realized that it was just me being desperate. And in my desperation, I realized âIâve only got so much time. I need to be excellent with that time.â
Pete Mockaitis
Okay. And so then, you were putting individual tasks onto specific pieces of time, like, âThursday 4:00 p.m., I answer my emails,â or whatever the thing is. So, it went there, scheduled, appointment style.
Demir Bentley
Itâs called calendarization. Itâs the idea that you take all of your tasks and actually put it on the calendar. And most people stop short of this. I almost say it, like, calendarization is when Pinocchio becomes a real boy, thatâs the magic moment. If youâve done all of your planning, meaning youâve reviewed your calendar, and looked at your priorities, and looked at your task list, but you do not take your task and put them in a specific slot in the calendar, whatâs happened is youâve done all of the necessary work but Pinocchio cannot become a real boy now.
It is when you take your tasks and put them on your calendar that you truly become a plan because, now youâre actually allocating. By stopping short, we stay in the realm of wishful thinking. Wishful thinking is sort of weâve got all of the things that I want to do over here in this bucket, and Iâve got my available time in this bucket, and Iâm just sort of vaguely in a wishful thinking way, hoping that by the end of the week theyâll match up.
But by not actualizing them, by not marrying those two markets together, then we never really meet base reality. And this is where a lot of peopleâs plans fail, and thatâs why a lot of people say, âOh, planning doesnât work for me,â and thatâs why a lot of people stop planning after initial tentative events to plan. Itâs because, the truth is, is that the way most people plan doesnât result in a holy-crap moment where they just kill it in their week, and so they stop doing it because they didnât feel that magic, they didnât feel the lift.
You know, the moment in the Tesla when somebody hits the accelerator, and your face sort of gets plastered to the back, and you go, âOh, thatâs power.â Thatâs what you want to feel in a productivity technique when you try it, to be like, âOh, this works.â
Pete Mockaitis
I love that, the planning gives you a holy-crap moment, like, âWhoa, this works.â And I feel that way about most interventions that I assess. Itâs like, âHey, is that supplement doing anything for you?â âWell, I mean, I think it might potentially be making a little bit of a difference.â More and more, I donât really want to mess with much of that in my life. Itâs like I want to be like, âHoly schmokes, I feel the difference with fish oil and saffron.â And the rest, Iâm like, âMeh, maybe.â
And so, thatâs that. Likewise, I think it was Taylor Jacobson, shoutout to Taylor, over at Focusmate.com, which is awesome, who put us in touch, and thatâs how I felt about that tool, which is online accountability partners on demand. Very cool. Itâs like, âHoly crap, this is making it happen. Wow!â And thereâs no maybe squinting about it.
And youâre telling me we can have that experience from the act of planning our week, and if we havenât felt it, we ainât been doing it right. Is that fair to say, Demir?
Demir Bentley
Absolutely. People say, âHow do you know youâre in love?â Itâs like, you know because it hits you like a sledgehammer. âHow do I know that my planning worked?â You know because it hits you like a sledgehammer. You have no doubt in your mind that that week, out of 100,000 variations of that week, different alternate realities, imagine 100,000 different realities of the last past week where there were 100,000 versions of you playing out the same scenario, you can look at yourself in the mirror, and say, âThat was the best that I couldâve done. In any alternate reality, this one was the best that I couldâve done. I met my challenges with as much resourcefulness and willpower and ingenuity and leverage as I possibly could,â and you just know it.
Pete Mockaitis
Love it. I love it. All right. Well, Demir, lay it on us, calendarization is important. How do we pull this off? How do we, in fact, win the week?
Demir Bentley
So, Iâm just going to start with just a tiny bit of setup, which is that a lot of people assume, and I think I totally understand why they would, that if youâre doing a technique right, that itâs going to feel good. Let me just start by foregrounding this that when youâre doing planning right, there is a base amount of fear, anxiety, and stress that is just table stakes.
If youâre doing any planning, and youâre feeling fear, stress, anxiety, youâre doing it right because the essence of planning is pulling forward all of the unmade decisions, worries, potential things that could go wrong in the next seven or 30 days, and youâre pulling that into a 30-minute moment. How do you think that 30 minutes is going to feel? Not amazing.
So, first, letâs let go when weâre going into planning, this idea that it needs to feel good, or that, âIâm doing it wrong if Iâm feeling fear, stress, or anxiety.â No, that is the tradeoff. Youâre taking a slap in the face on Friday instead of a punch in the teeth on Wednesday.
Pete Mockaitis
Okay, Demir, itâs not going to be one of those Instagram-worthy situations where Iâve got my latte and my multicolored Post-Its, and Iâm crafting a beautiful visual of whatâs going to happen in my week or month. Thatâs not what itâs like?
Demir Bentley
So, what we did was we condensed it down into five simple steps. So, step one, actually, Iâll get a little clever. In our book, we talk about step zero. The reason we called it step zero, not to annoy people, is because you only have to do this step once and youâll never have to do it again. And that is create an environment for your planning that is a reward in and of itself.
My wife and I, we go to a little brunch place, a little like French cafĂŠ experience. Itâs like our date. Call us a nerd if you want because we probably deserve it, but this is like our date afternoon. We have babysitting, we go down to this French cafĂŠ, we spend 30 minutes planning, and then weâll spend the rest of the time, two and a half hours, just connecting because thereâs no better way to connect with your spouse than to get resolution on the unresolved things in your relationship.
So, step zero, do this once, youâll never have to do it again.
On Friday night, go to a wine bar. Saturday morning, go to a cafĂŠ. Create an environment for your planning that you actually look forward to, thatâs a reward in and of itself, and that will have help tamp down on that avoidance that people get around planning because youâll think to yourself, âOh, this is a treat. Iâm making it a treat for myself.â Okay, thatâs step zero.
Step one, and this is something you do every single week, learn a lesson from the past week, five minutes. Take five minutes, donât learn five lessons, not 500 lessons, just skim the cherry right off the top of the cake, âIf I had to find one lesson that I could derive from the past week, something that I did really well, something that I didnât do well, what would that be?â And fold that into the next week, âHow can I apply that in the next week?â
This is what we call a learning loop, and this is how people get better, whether it comes to flying an airplane, or playing sports, or playing music. They all have positive learning loops built into their practice where theyâre not just practicing, theyâre doing what we call positive intentional practice, where theyâre focused on, âWhat did I do well?â or, âWhat did I do wrong? And how can I use that to get better?â And just five minutes, thatâs it. Not 50, not two hours.
Take five minutes and just observe to yourself, one thing you did right that you want to keep doing, that you should do more this week; one thing that you did wrong that you should maybe correct and learn from this week, and then move on, and roll that into your planning. And that might sound small but do that 100 times, 200 times, and, all of a sudden, youâre getting 1% better in an accumulated sort of exponential way.
Pete Mockaitis
And so, the learning could be anything from, âHey, when I worked in the morning, I felt very energized. Maybe I should try that again.â Like, that kind of a thing?
Demir Bentley
Perfect.
Pete Mockaitis
So, thatâs our first step. Whatâs number two?
Demir Bentley
Step two, choose a leveraged priority, because the number one mistake people make is theyâll either choose too many priorities, which is an oxymoron because the word priority literally means the one thing above all other things. So, when somebody says to you, âI have five priorities.â Itâs like youâre misunderstanding what the word priority means. Priority means the order: one, two, three, four, five. So, people tend to conflate multiple priorities instead of having one. Or, they choose a priority that has no leverage in it.
So, I just want to talk about that for a moment. When we choose something that has no leverage, it means that we have to expend a lot of effort to do that thing but it is no easier to do it the next time that we do it. And when we apply leverage to something, weâre doing it in such a way that every time we come back to do that thing, we have made it at least 1% easier to do it the next time, sometimes 50%, sometimes 80%.
And so, leverage is just walking through your world in such a way as you can say, âHow do I choose a priority such that the thing that I do this week does not just benefit me this week but it makes every week in the future easier?â This comes from the book The ONE Thing by Gary Keller and Jay Papasan.
Pete Mockaitis
I was going to say, that rings a bell.
Demir Bentley
Yeah, shoutout to Gary Keller and Jay Papasan. Iâve read that book 12 times. Itâs a productivity bible for me. If you havenât read it, and youâre out there listening, itâs a must read.
Pete Mockaitis
It is amazing. Jay has been on the show, and itâs one of my all-time faves.
Demir Bentley
Itâs the ultimate. So, ultimately, itâs really just about as youâre going through your planning, letâs choose a leveraged priority for the week, because, ultimately, you donât have to be perfect. I know this sounds crazy, people think, âI can only be great at productivity if Iâm perfect.â No, if you are in there doing things with leverage every single week, everybody else is going linear and youâre going exponential.
And all it takes, and Iâve seen those with clients again and again and again, is when I get them doing that for six weeks, thereâs something magic that happens between week four and week six, where the cumulative effect of four weeks of doing something that makes the future easy, by the time they get to week four, five, or six, they start seeing that loop coming back around, and start saying, âWow, thereâs something different about my life now. Things are feeling easier.â
Pete Mockaitis
And can you give us a couple examples of the sorts of things that have reverberating echoing effects for many weeks to come?
Demir Bentley
Yes, so it could be really anything but Iâll just give you a stupid example. So, when we first had our first kid, I had one of those overly-fancy coffee machines where it took, like, 30 minutes to make a cup of coffee, but now we have a newborn, and I just realized, âThis is crazy. Itâs taking me 30 minutes to make a cup of coffee. If I make two cups of coffee a day, thatâs effectively an hour a day that Iâm losing to simply getting caffeine into my system.â
So, I basically said, like, âNo matter how much I love this coffee, itâs not worth an hour of my day.â I went ahead and created the simplest coffee station. I consolidated everything down. That whole moment, that aha moment, took me 15 minutes. Now, today, it takes me 10 minutes from the moment I walk into the kitchen, to the moment I walk out, itâs 10 minutes to make a cup of coffee. So, what does that mean?
Pete Mockaitis
Well, now, Demir, if I may. What are we talking? Are we talking about a drip? Are we talking about an AeroPress? How was this done?
Demir Bentley
Itâs just a button. Slide the thing in.
Pete Mockaitis
Coffee maker button?
Demir Bentley
Like a Nespresso.
Pete Mockaitis
All right, a Nespresso machine.
Demir Bentley
An espresso, slide in the pod, hit the button. Thereâs a little time for warmup, Iâve got the coffee foamer, and itâs just 10 minutes, in and out, and Iâve got a delicious-tasting coffee thatâs 90% as good as the one I made in half an hour but it comes out in 10 minutes or less. And Iâm talking about I could really, if I was rushing to it in five or seven minutes, but Iâm being generous saying it was 10.
So, think about this in terms of leverage. I did something once that cost me 15 minutes to do in terms of setup. Then every single day now, instead of spending an hour, Iâm spending 20 minutes. That means thereâs 40 minutes a day, ad infinitum, that I get back into my life.
Pete Mockaitis
Okay. Cool. All right. So, we have steps one and two. Whatâs three?
Demir Bentley
So, three is interrogate your calendar. Have you ever heard the term review your calendar? âOh, do a calendar review.â I find that to be so gutless and passive. Review, like, âOh, okay, I glanced at it, right?â The truth is your calendar is a slippery bastard. Thereâs so much in there that could screw you up but it doesnât jump out at you, and say, âHey, give me a watchout for this, a watchout for this.â Itâs there but itâs just sort of buried.
So, I like to think about your calendar, you need to put on the witness stand, and, like one of those procedural shows, or a witness in a movie, you got to sweat your calendar. You got to get in there. You got to hit it from the left, hit it from the right, try to trick it, try to catch it. And so, a lot of people will do a passive calendar review and there are still a lot of landmines hidden in their calendar. It could be that meeting that got rescheduled from noon to 9:00 and you just missed it, but now itâs going to blow you up next week, youâre going to forget it, itâs going to make you look bad.
It could be that you volunteer to take your kids and drive your kids and their friends to a volleyball game, but you forgot about it, you didnât put in your calendar, another landmine. And when these landmines blow up, it costs us huge amounts of stress and anxiety, you lose social credibility and capital, and you end paying a higher price in terms of your cognitive energy and your actual time to try to fix it in the moment. Thatâs what I call a landmine.
So, you need to get into your calendar and sweat out those landmines. You need to pour it out and really find them. And the reason why is you need a calendar that you trust more than your instinct. To me, when I look at my calendar now, a lot of people will say, âWell, Demir, youâre supposed to be here next week.â Iâm like, âI donât think so.â And theyâll say, âYour calendar says so.â And Iâll say, âThen youâre absolutely right,â because thatâs the kind of effort and attention I give to my calendar. I want my calendar to be the single source of truth in my life when it comes to my time availability and my time supply.
Pete Mockaitis
Okay. Noted.
Pete Mockaitis
So, when we interrogate it, weâre really looking at each thing and ensuring that itâs true, that itâs accurate, it belongs there, and itâs worth the time that you have put for it to be there. Thatâs what you mean by interrogate?
Demir Bentley
Yeah, I have a series of like nine questions, âWhat should be there that isnât? Whatâs there that shouldnât be?â because a lot of times people will decide theyâre not going to go to that party but they donât get it off their calendar. Itâs like, âGet it off your calendar.â If itâs not actually going to happen, get it off. They also forget the things around the calendar appointment, like if youâre going to go to the dentist, you need to get out the door, get prepared, drive, anticipate traffic. Then you need to get back.
So, typically, peopleâs calendar is more of a sketch of their time supply than it is a detailed accounting of exactly where their time is going to need to get allocated. Iâm not saying thereâs no place for blanks in your calendar. In fact, thatâs where weâre going to go next when we actually look at our task list, thatâs our time demands. So, once we do this, you should end with a calendar that still has some open spots but you feel very confident, âThese are the hard-edge commitments that I have in my calendar, and hereâs the time that I have available.â This is what I call your time supply.
If youâre running a basic business, if you donât have a really good sense of supply and demand, like, âHow much inventory do I have to sell this week?â If you donât know how much inventory, youâre liable to oversell your inventory, which is what people do all the time with their time. They commit to too many things and think that theyâve got more time to get thing done, which means they overcommit to doing to many things, which means that theyâre either going to have to work nights or weekends to get it all done, or theyâre going to suffer a loss of credibility when they invariably have to come back to people, and say, âIâm sorry, I canât do that for you.â
Pete Mockaitis
Understood.
Demir Bentley
Got it. So, time supply and time demand. So, we just took care of time supply. Go over to the demands. Where do your time-demands live? Look at your task list. And that was weird, like when I call your calendar your time supply, and I call your task list time demands, people have to sort of scratch their head, and be like, âOh, yeah, I guess Iâve never really thought about it that way.â
Your calendar is not just your calendar. It is a tool to help you understand your supply of time, and your task list is really there to help you understand the demands on your time. These are the bids for your time. And the problem is you donât have enough supply to meet all the demand. So, what youâre really doing when youâre going with your task list is youâre saying, âWhat are the best highest quality bids?â
So, if I was selling truffles, I used this example in my book, if youâre selling truffles, thereâs always fewer truffles in the world than there are demand for truffles. Thereâs only the small finite supply. And so, this is really elaborate system for allocating truffles in a way where the highest bidder always gets the truffle. And so, thatâs what we need to see our time as, as this highly perishable, incredibly finite thing that needs to go only to the highest bidder. And if you donât send it to the highest bidder, whatâs happening is youâre leaving money on the table and under-utilizing that precious resource.
So, we go to your task list for five minutes, and what I really want you to do is the same thing that you did on your calendar, get rid of the stupid stuff. Come on now. Letâs get rid of all that stuff that you know doesnât really need to happen. Letâs identify that really high-value leveraged stuff. Letâs get into places where something might be urgent but not important, and letâs start to put it in an order where itâs going from the order of most leverage to least leverage, or at least most urgent to least urgent so that we can really understand and look at that top 20% which is our highest-value bids for our time.
Iâll say one more thing here, if I can plug it in. The nature of the modern world is that you will never, from now on to the day that you die, ever finish the weekend that we can get everything done that you planned for the week. I defy you to have a week, because human nature is that, even if you had one week where you got it all done, next week you would increase the amount that you thought you could get done, and you would, thereby, get back into the cycle.
We are greedy and lusty for life. We want more. We want to do more. We want to live more. We want to be more. Itâs great. Thereâs nothing wrong with it, but you need to understand that the definition of winning your week is not that everything got done this week. The definition of winning your week is that, âI did the right things at the right time in the order of leverage and the right level of completion.â That, my friends, is what David Allen calls the martial art of getting things done.
Let me say it one more time because I said it really quick. Itâs doing the right thing at the right time to the right level of completion with the right degree of leverage. If you can get those things right, you can look back and say to that bottom 80% of your task list that didnât get done, âIâm fine with that. I can live with it because I know I did the right things in the right order to the right level of completion.â
Pete Mockaitis
Beautiful. And the next step?
Demir Bentley
Yeah, and thatâs the final step, which is marry the two together. Youâve got this beautiful market, youâve got time supply, youâve got time demands, but if you donât actually marry them together on your calendar, youâve stopped before Pinocchio becomes a real boy. So, the idea now is to take that top 20% on your task list and actually take it over onto your calendar and give everything a specific time that youâre going to do it. Does that mean itâs written in stone, like the tablets from Moses of old, and God Himself cannot change it? No, itâs just an initial sketch of a plan.
But hereâs what happens, and hereâs whatâs so beautiful. When you start pulling things over, I donât have one client who will not come back to me after pulling things over and calendarizing, and saying, âWow, I really donât have as much time as I thought I had.â But we tend to live in this world of wishful thinking, and thereâs nothing that will banish wishful thinking around your calendar and around your capabilities quicker than actually saying, like, âHow much of this will fit?â Right?
My grandma used to have a saying, a very religious woman, very pious, so this is the only cussing she ever did, she said, âItâs like 10 pounds of shit in a five-pound bag.â She had this analogy, âThatâs like 10 pounds of shit in a five-pound bag.â And what I thought was funny of that was this idea that itâs just youâre trying to put more in here than can possibly fit, and itâs just exploding out. And this is the case with a lot of peopleâs week, is that by not marrying the two together, they have this idea that theyâre going to fit more in than they can. And what ends up happening is that they got a lot of you-know-what sitting all over the place.
Pete Mockaitis
Yeah, thatâs graphic, and it makes the point because you are. Youâre going to have a big old mess on your hands and it will beâŚand something is going to get hurt. Maybe itâs your credibility, maybe itâs your sleep, maybe it is your patience with your loved ones. Something is going to get damaged when you have too much stuff that just doesnât fit with your time supply available.
Demir Bentley
Weâre in a crisis right now of commitment debt. This is something people donât think about. We know about financial debt. We know about the crisis of financial where people are borrowing against their credit card, theyâre not really living within their means, but itâs happening so slowly and so insidiously that itâs just building and building, and for a while theyâre robbing Peter to pay Paul, and everything is fine, until itâs not fine.
And weâre actually experiencing the same thing with commitment debt, meaning every week for 10 years, weâre just overcommitting a little bit, and weâre just taking what we didnât do this week, and weâre trying to push it into next week, and weâre robbing Peter to pay Paul, and weâre shifting things around and trying to, oh, apologize here and come up late with some miraculous productivity here.
But you run that for a decade or two decades and thereâs a point at which you canât rob Peter to pay Paul anymore, the whole Ponzi scheme comes falling down, and you realize, âI am way overcommitted,â and that comes from not being clearly anchored in living within your means. And itâs not just that you can live within your means financially, you can live within your means from a commitment perspective, âAm I actually making commitments that I have enough or more than enough time to satisfy?â And I would tell you most of my clients come to me and theyâre in severe amounts of commitment debt.
Pete Mockaitis
Okay. Understood. And whatâs our next step?
Demir Bentley
Yeah, thatâs it. You allocate time supply to time demand, and you meet those two together. Now youâve got a plan for the week that actually matches base reality. And I can tell you, do that the first week, youâre going to experience something different. And itâs not because thereâs anything so amazing or magical about our coaching. Itâs just because youâve covered every single important base.
You have looked at your time supply, youâve looked at your time demand, youâve understood where your leveraged priority is, so you have what I call the holy trinity of planning your week. Look at your time supply, your time demand, and your priorities. Youâve covered off on each of those bases, that is better than 99.9% of people do. Most people donât plan the week at all. The people who do plan the week, theyâll do maybe one of those of three, two of those three. Itâs incredibly rare that youâll see somebody do all three of those and make sure that it fits into the allocated time in the calendar.
The funny thing is it feels magical when you do it. It feels like one of those aha moments where it becomes advanced common sense where once you do it, youâre like, âWell, I canât really unthink this, I canât really unlearn this because it has to be like this. It just makes sense.â But then you look back, and say, âYeah, well, it canât have made that much sense because I wasnât doing it for years.â So, itâs just a simple way to cover off on every base.
When most people can actually just plan their week correctly in the right way, theyâre going to see that theyâre winning more weeks.
And just like investing, you donât have to win on every investment. You just have to win more investments than you lose to make money. Well, you donât have to win every week. You just have to win more than you lose with leverage to see yourself in a much better position next year than you are this year.
Pete Mockaitis
And winning, so we do the planning, what is winning, just like executing most of the plan, or how do we define winning?
Demir Bentley
Well, thatâs why I defined the leveraged priority. To me, winning is if I can achieve my leveraged priority, I have won for the week, and most of the time, I can do that by Tuesday. So, if I can do something every single week that has leverage on it, Iâve won because Iâve done something this week that makes next week and every week thereafter easier.
Now, thatâs probably 5% of my time. Five percent of my working hours is my leveraged priority, not even close to the majority. Again, perfection not needed, not required here. You donât need to spend 50% of your time working on a leveraged priority. If you could just allocate 5% of your working hours to do something that has a little bit of leverage in it, that means that youâre planting a seed every single week thatâs going to benefit all the weeks thereafter.
So, that, to me, is the definition of winning. If I can get my leveraged priority done every week, Iâve won. And then, thereafter, Iâm just scoring extra credit bonus points.
To win the week is not, âIâve got everything done.â Win the week is, âIâve got the big thing done and I made the biggest possible dent I could in the rest.â
Pete Mockaitis
Beautiful. Demir, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?
Demir Bentley
I would just say that I wrote the book Winning the Week because I think that we need to be more humane in our conception of how we treat ourselves in the productivity world. Thereâs a strong undercurrent right now of, like, âBe more disciplined. Be more excellent. Get up at 4:00. Do all of the things. Do the perfect habits. Do everything right. Donât lose a day.â
And I just feel like that doesnât match up with the thousands and thousands and thousands of clients Iâve had. Human beings have good days, we have bad days. Itâs a mix. Every day in every week, weâre sort of meeting ourselves at a different level. Sometimes we wake up, weâve got more energy, more desire to do something. Sometimes a little bit less.
The thing I love about playing the game in a week-long increment is you can have a bad day or two and still win the week. And this is sort of the message I want to get out to people. You can feel that you got your butt kicked five days out of the week, and yet still look back and look at what you did that week, and realize that you won the week.
So, I donât want people trying to connect themselves to this idea that, âI need to be perfect every day. I need to crush it every day.â Actually, no, you can get your butt kicked five days out of the week. And if you did it with the right level of intention, and you chose the right leveraged points, you can actually look back on a week that you really felt like took you to the cleaners, and realize that you won the week.
Pete Mockaitis
Fantastic. Well, now can you tell us a favorite quote, something you find inspiring?
Demir Bentley
We came up with The ONE Thing when we were talking earlier. I think that book is a productivity bible. There are so many quotes and amazing things from that book. So, although I donât have a quote, Iâll put in everything in the book The ONE Thing. That book is just amazing.
Pete Mockaitis
All right. And a favorite study or experiment or bit of research?
Demir Bentley
I think the best one, his name is Czechoslovakian. Itâs so hard. Itâs Czecemensky or Zemensky or something like that.
Pete Mockaitis
Mihaly Csikszentmihalyi?
Demir Bentley
There we go. Thank you, yeah. He did a study that, basically, said, it proved that when we walk away from a task thatâs incomplete, our brain continues trying to problem-solve around it, unless, and this was the important part of the study that really intrigued me, unless you actually gave yourself a breadcrumb trail to come back to it. So, that when we actually terminated something midway, meaning we hadnât completed it, if we actually created a specific plan for when we were going to come back to it, and what we were going to do when we came back to it, they found that your brain actually didnât spin around it.
I think the reason I love that so much is because the truth is that we still have to live as human beings in the midst of our productivity journey. Thereâs always going to be moments where youâre deep in the middle of something, youâre knee-deep in it, and you need to step away, whether thatâs the weekend where we all have to step away every five days, or whether itâs a crisis in your personal life and you need to step away from something.
I think thereâs something so beautiful about being able to sort of recognize, âIf I donât give myself a specific time and plan when Iâm going to come back to this, Iâm going to be spinning on it and burning a lot of cognitive energy thatâs going to keep me from enjoying my weekend, thatâs going to keep me from being present in this moment where I need to be present. But if I actually just say, âThis is the plan, and this is where Iâm coming back to it,â I can actually put it down and know that my brain isnât burning and losing cognitive energy as Iâm facing this thing that I need to face in my personal life.â
Pete Mockaitis
All right. And a favorite tool?
Demir Bentley
I think my favorite tool is Asana. And the reason my favorite tool is Asana, or choose your flavor, it could be Monday.com, is because I think it represents a paradigm shift in how we think about productivity and communication, and thatâs a different podcast. But I think Asana is more than a technology. I think itâs a paradigm shift.
Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?
Demir Bentley
I say all the time, I say perfection not required.
Pete Mockaitis
All right. Thank you. If folks want to learn more or get in touch, where would you point them?
Demir Bentley
Yeah, check us out at WinningTheWeek.com or you can check us out at LifeHackMethod.com. That points to over our different socials, and weâre everywhere. Weâre on Insta, and weâre on YouTube. Itâs got some cool trainings. So, if you want to sample a little of the goods, weâve got a lot of free trainings on YouTube and different places you can check us out.
Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Demir Bentley
Yeah, Iâll just say do less than you think. Just like working out, people think, âI got to get in the gym. Iâve got to become this warrior. Iâm going to lose all this weight.â And, really, what you should be doing is getting out and getting up to 10,000 steps. The difference between 7,000 steps and 10,000 steps is huge when it comes to your health. And the difference between planning your week for 30 minutes versus not is tremendous in your productivity.
So, stop trying to be a weekend warrior, and get in there, and be Rambo, and just blow the competition away, and start thinking about really, really small things that can have huge disproportion effects for your productivity.
Pete Mockaitis
Fantastic. Demir, this is awesome. I wish you much winning of many weeks.
Demir Bentley
Thank you so much. Itâs a pleasure, man.