Tag

Communication Archives - How to be Awesome at Your Job

973: Mastering the New Rules of Persuasion with Leslie Zane

By | Podcasts | No Comments

 

Leslie Zane reveals why traditional persuasion tactics often fall short—and offers a new alternative that’s more effective.

You’ll Learn

  1. Why most attempts at persuasion fall short  
  2. How to bypass resistance with triggers 
  3. The unexpected people who will drive your success 

About Leslie

Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients. Today, Triggers’ strategies are evident in diverse fields from consumer-packaged goods, health care and insurance.

An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic’s lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.

Resources Mentioned

Thank You, Sponsors!

Leslie Zane Interview Transcript

Pete Mockaitis
Leslie, welcome.

Leslie Zane
Hi, Pete. It’s lovely to see you and to be here today. Thanks so much for having me.

Pete Mockaitis
Oh, thank you. I’m excited to hear your wisdom. And I’d love it if maybe you could kick us off with a particularly surprising or counterintuitive discovery you’ve made about us humans and persuasion and influence over the course of your illustrious career?

Leslie Zane
Well, that’s pretty easy because my entire book is about the fact that human beings are unpersuadable. We try really hard, we try to convince, cajole, we hammer people over the head with messages but, at the end of the day, we’re really just trying to convince a conscious mind that doesn’t want to be convinced because you really can’t persuade anybody of anything. But what you can do is kind of go around that and tap into their instincts, which is a completely different mechanism, and you have much more success there.

Pete Mockaitis
Well, that is fascinating. Could you bring it home for us, if the listeners are saying, “I don’t know if that’s true. I could be convinced of some things.” Leslie, lay it on us, what’s the evidence that, in fact, we are not convincible?

Leslie Zane
Well, 95% of the decisions that we make are made on instinct. We may have a post-instinct rationalization of a decision that we made, so we may think that we were making that decision consciously, and with rational information, but most of the time, most of the decisions we make about brands and actually about many things in our lives, we make them on instinct.

And we see this over and over again, and we’ve seen it in every category, we’ve seen it in financial services, we’ve seen it in insurance, even doctors prescribe HCPs, healthcare providers prescribe medications on instinct. So, everybody thinks that they’re in control of their decisions, but for the most part they’re making decisions instinctively, and it’s their subconscious mind that takes over.

Pete Mockaitis
Well, so now, if we all think that we’re making them consciously but we’re actually not, how does one learn, or know, or discover, or prove this phenomenon is, in fact, at play?

Leslie Zane
Well, so that goes to the question of, “How do we understand people’s drivers, their decision drivers?” And the answer to that is you really can’t trust what people say. And this is why most conscious surveys are misleading, many of them, why political polls are often wrong before a presidential election, because we are asking people conscious questions.

And they think they know the answers, but that’s not necessarily what takes over when it comes to the actual decision, let’s say, in the voting booth. They’re probably going to do something completely different than what they said they were going to do in the conscious survey. Does that make sense?

Pete Mockaitis
I hear you. I guess I’m thinking of the specific example of polling. I mean, maybe they made their decision, or maybe I’m nitpicking here, Leslie. So maybe folks have already made their decision and they’re honestly reporting it, but that decision was made previously based on instinct, like, “Oh, I like that. He’s handsome,” is maybe subconsciously what’s operating. Because, I guess, I’m thinking polling is like, eh, close-ish, right, in the ballpark?

Leslie Zane
In the world of marketing, when it comes to brands, when you think about the kinds of research that companies do, generally speaking, they do these very large-scale brand health tracking studies, and there’s a list of attributes about the brand and people sort of check off what are the attributes that they say yes or no for that particular brand.

And those kind of capture their conscious associations, their conscious thought about those brands. What it doesn’t uncover are some of those implicit negative associations that are lying in the unconscious mind that nobody is really aware of. And then several years later, down the road, the business falls out of bed and, lo and behold, the business leader is sort of surprised, “Oh, my God, what happened here?” And, in the meantime, all those conscious measures that were in the brand health tracker were humming along pretty well, unchanged.

So, what’s really going on is that these negative associations accumulate in the unconscious mind, and you’re unaware of it, the business leaders are unaware of it. And so, it’s really important to constantly monitor your implicit barriers and drivers, not just the conscious barriers and drivers that are easily accessible in these large-scale tracking studies.

Pete Mockaitis
Man, negative associations accumulating in the subconscious mind, whew. There is a phenomenon that I imagine is happening all the time about lots of things in our lives. And then in the context of business, I’m thinking about, I don’t know, like a cable company. It’s like, “Oh, I’m annoyed that I have to give a four-hour window for my installation. Ooh, I’m annoyed that it costs so much. And, ooh, I’m annoyed they don’t have these options.”

And then, lo and behold, ooh, you got some streaming options available, “Oh, this is way better,” and then all those negative associations come to the fore. It’s like, “At last, I am freed. Let’s cut this cable out of our life.”

Leslie Zane
Yeah, you’re really talking about there are whole industries that are sort of beset by negative associations, whether it’s the insurance industry or the cable industry. And what those companies need to do is they need to fight back and really displace those negative associations with positive ones. It’s the only way they can grow.

So, if your brand is not being selected, it means that the growth target, the people you don’t have, the prospective users, have some negative associations that are holding them back. And if you don’t constantly prune your negative associations, they eventually turn into barriers, and the barriers can be really large. At that point, it doesn’t matter how much you spend on marketing or advertising, you’re not going to bring those people over because those barriers are pretty high.

Pete Mockaitis
Could you give us an example of how an individual, a team, a company, a brand goes about pruning negative associations?

Leslie Zane
Well, first, you need to understand what the negative associations are, and the technique for doing that is to uncover their brand connectome. So, what is the brand connectome? This is a key construct in my book. It’s the cumulative memories that get stuck to your brand, that get glued to your brand in the unconscious mind, and this is a physical thing.

So, a brand is known by the associations it keeps. It’s, literally, it has physicality. A brand isn’t this wispy concept. It actually has roots and pathways that are connected to it. And every brand has a connectome, and the biggest brands have really large connectomes, and the smallest brands have very small connectomes. And their job is to grow the connectome in the mind of their growth target, the people they’re trying to get.

Pete Mockaitis
And when you say…oh, sorry.

Leslie Zane
No, you go.

Pete Mockaitis
When you say it’s physical, are you talking about, like, neural pathways inside my brain and spinal cord physical?

Leslie Zane
Yeah, there’s literally physical neural pathways that’s almost like paths in sand get dug in there, and whenever you sort of reach for a particular brand, those pathways kind of light up. And so, when you go to the supermarket, this is how instinct works, and you choose your go-to brands, you’re not really sitting there doing a lot of deciding, saying, “Oh, product A, product B, let me see which one I should buy.” There’s not a lot of that going on.

For the most part, you’re going directly to your go-to brands. You’re grabbing, you’re sticking them in your cart, and you’re walking out. And if you didn’t have the ability to do that, make those snap judgments, then you’d kind of be in the supermarket for like three weeks because there are so many products to choose from. But your brain has this ability to tune out everything that you’re not interested in, and your brand’s connectome, the brand connectome that is the largest in a category, is the one that you are going to reach for.

So, if you’re a loyal Pepsi user, as an example, your Pepsi connectome is going to be very large, it’s going to be very robust, it’s going to have a lot of positive associations. And we can talk more about the framework of how you analyze that in a minute. But the point is that, if you’re reaching for Pepsi, it’s because you have a large positive brand connectome for Pepsi, and your Coke connectome is probably a little smaller and probably has some negative associations because the brain is a relativity machine. So, if you’re up on Pepsi, you’re down on Coke, and if you’re up on Coke, you’re down on Pepsi, and they kind of work against each other.

Pete Mockaitis
Well, that is intriguing. I was just thinking about Coke and its connectome. I guess I’m thinking inside me. I was thinking, “Okay, Coca-Cola,” there’s just like all of the things, like, Santa Claus, and the troops, and America, and Atlanta and southern hospitality. And so, it’s like I got all those things. And then, Pepsi, I got, I don’t know, like Beyonce and Britney Spears, and be young and have fun, Generation Next.

Leslie Zane
There you go.

Pete Mockaitis
And it doesn’t feel rational, but like these emotions and things, it’s like, in me, Coke feels more wholesome, even though it’s like sugar water, which is not really healthy for you, but relative to Pepsi, feels more wholesome. And Pepsi feels more like edgy and risky. But they’re almost the same thing.

Leslie Zane
But they manifest, as you just pointed out and dimensionalized so beautifully, they manifest very differently in people’s minds, and people have an inclination, a bias you could say, for one versus the other. And then, of course, there are people who go back and forth, but for the most part you’re either sort of pro Pepsi or you’re pro Coke.

And I don’t mean to just pick on Coke and Pepsi. We could talk about this for Apple and Samsung, for Nike and Adidas, for the Mets and the Yankees. I mean, this is literally every single category has this kind of dynamic, and these brands are basically vying against each other in people’s minds. And that’s what it is. It’s a battle for the terrain of your brain. And the brand that has the most terrain, the most territory, almost like a game of Monopoly, whoever wins the most real estate in the mind wins.

Because the three most important things, in terms of a framework that might be helpful to your listeners for the brand connectome, for you to have a healthy brand connectome it’s got to have three things. It’s got to be large. It’s got to be positive, lots of positive associations, not negative ones And, third, it needs to be distinctive. Those are the three things that you’re shooting for.

Large, because the more connections a brand has in the brain, the more salient it is, and the more it’s your instinctive go-to-choice, if that makes sense. So that’s critical. Two, positive associations, not negative ones. Negative ones hinder growth, so you want to get rid of those negative associations right away. And then, third, you want distinctiveness. You want to have some clarity and some distinctiveness, but that’s not nearly as important as the other two, the salience and the positivity. All three are important, but salience and relevance, positive association is really critical.

Pete Mockaitis
Also, if we zoom in to the experience of a typical professional, and we each in a way are a brand, a personal/professional brand, how might we apply these principles so that we are positively associated and featured in the brains of our colleagues, of our bosses, those who are deciding if we get raises or promotions or cool project opportunities?

Leslie Zane
I love that question. So, what you’re really talking about is the personal brand, and using your personal brand to make sure you get all those wonderful opportunities. I think of a brand as a seed that you plant in other people’s brains and other people’s minds. And what we want to do is we want to make that seed grow. So, the more positive associations we add to the seed, the more it lays down roots and pathways, and branches out. It turns into a seedling and then a plant. And then little by little, hopefully, a full-grown tree.

So really what we’re talking about is growth. We need to grow our brands in other people’s minds. And the way to do that is by keeping on adding lots and lots of positive associations and making more and more connections to those people’s lives. Not one dimensional, but multi-dimensional. And this is a key difference in our philosophy versus a lot of others, certainly, versus traditional marketing. Traditional marketing would say that every brand should stand for only one thing.

But I just told you, you need a myriad of connections in people’s minds to have a salient large brand connectome. So, it’s actually the opposite of what we’ve been taught, “Oh, Volvo should stand for safety.” No, Volvo should stand for safety, and advanced technology, and looking good, and having great styles, and great color.” Like, it needs all of those things, not just one thing. Because if your brand only stands for one thing, then it’s going to be basically invisible in people’s minds. It’s going to have a very tiny connectome.

So, in terms of your personal brand, you want to make as many connections as possible in people’s minds and just keep adding those positive associations, almost like nurturing it, nurturing your brand as if the associations are the soil, the water, and the sun that you would feed a plant.

Pete Mockaitis
All right, Leslie, so let’s say folks hear that and say, “Yes, I am so in. I am going to turbocharge my seed trajectory amongst my colleagues, boss, and stakeholders, collaborators at work.” What are some actions, behaviors, things that they might do so that we’ve got lots of very positive associations to us?

Leslie Zane
So, one of the first stories in my book, The Power of Instinct, is a story about a woman named Anna who’s trying to sell one of her ideas at a company. She’s trying to get them to use the marketing campaign that she wants them to use, and she’s having a lot of resistance, and the president of the company tells her that this is something that they’ve tried before and it didn’t work.

And so, she basically goes on a marketing campaign for her idea, and she goes to sales, and she goes to R&D, and she goes to the head of HR, and she starts to build, basically, build a marketing campaign around her idea by seeding positive associations with each one of those different audiences so that by the time they get into the big meeting everybody’s already positively predisposed.

Because the more, this is about early and often, the more times you seed your idea, and the more positive associations people receive about it, the more they’re going to buy in. And, little by little, your idea, that seed, is going to grow. And so, the same thing would be true, whether it’s your idea that you’re selling or if you’re talking about your personal brand itself.

Pete Mockaitis
So, when Anna’s doing this going around seeding positive associations, what does that mean in practice?

Leslie Zane
It means that she’s having conversations where she’s talking to the person about her idea, and she’s finding some shared common values that they can agree on. So, if she’s talking to sales, maybe she’ll be talking about the value of this idea to the selling process. If she’s talking to HR, she’ll be talking about the value of the idea for internally with employees and why this is going to be good for retention.

It really doesn’t matter what the specific case is, but basically what you want to do is you want to latch on to things that are already in your audience’s mind, and you want to leverage those and hook what you’re selling to that. This is all about leveraging the familiar and creating shared values between you and your audience, between you and your target, so that rather than selling against the conscious mind, which I told you is unpersuadable and only makes 5% of decisions, that is basically going up a brick wall.

If I tried to persuade you of something, you’re going to say, “I don’t think so. Thank you very much. I know what I’m doing. I know best.” You’re set in your ways. You’re stubborn. That’s just how the conscious mind works, and it’s true for everybody. So instead, what we want to do is we kind of want to go through this back door of the instinctive mind, which is much more malleable, it turns out, and I want to latch on to things that already exist in this target’s minds, and hook my messages and what I’m trying to sell to those things that already exist. That’s the path of least resistance, whereas, the conscious mind is the path of greatest resistance.

Pete Mockaitis
All right. Leslie, I’d love it if you could zoom way in on a case study. So, someone has taken the appealing to the instinctive mind approach for their persuasion campaign, can you lay out a case, in particular, of this person had this idea, and they were trying to win over person A, person B, person C who had these different values or connected pieces, and here’s how the magic unfolded up close and personal?

Leslie Zane
Well, I will tell you a story that happened early in my career, which I do think demonstrates the unconscious approach to winning over an audience. And remember that at the time, I was very young and I didn’t know how to do this yet, but I’m going to show you how it ultimately worked. So, I was working on the Johnson’s Baby business, this was many moons ago, and the business was not doing all that well.

And so, I had noticed that dads were getting more involved in caregiving, but we were still showing just moms and babies in the traditional Madonna and Child pose in all of our advertising. And I also noticed that when dads walked down the street pushing a baby carriage, mom’s heads would turn. That’s what they paid attention to. Not so much a mother walking down the street, but a dad walking down the street pushing a baby carriage.

So, I marched myself into my boss’s office, and I said, “I know what we need to do to turn around this business. We need to put the first father in a Johnson’s Baby shampoo commercial.” And he said, “Leslie, you’re crazy. It’s moms that buy these brands, these products, not dads, and there’s no research to support anything that you’re saying.”

But I kept on advocating because I felt in my bones that I was right. And that year, I got my performance review, and it said, “Leslie is too passionate about putting fathers in advertising, and this is an executional concern, not a strategic one.” Now, Pete, you know I used to work at Bain & Company like you did, and I had been told that strategy was my superpower. So, this was like devastating to me, but because I’m a crazy person, you don’t know me very well yet, but I don’t take no for an answer.

I kept on advocating in spite of this, and I think at a certain point, they just gave in because they were exhausted, and they put the first father in a Johnson’s Baby Shampoo commercial, and the business took off. It was the highest-scoring commercial in the company’s history. What I had found was a trigger. I had found my first trigger, a cognitive shortcut. Father and baby was a creative twist, a distinctive twist on mother and baby, that brought all these new positive associations to the brand that it didn’t have before.

Progressive brand, giving mom a break, and a father tenderly taking care, the strength of the dad, tenderly taking care of a newborn was this phenomenal visual contrast that you didn’t get with mother and baby. There were just all these positive associations that just took Johnson’s Baby to a different level. And it worked at the subconscious level that wasn’t captured in any of their research because it was something that was operating at an implicit level.

And so, that is a really good example of something you can use, whether it’s for a brand or a business that you’re on in your in your work, or you could also look for triggers like that to sell your ideas. But that’s what it’s all about, verbal triggers, visual triggers, finding those cognitive shortcuts that already exist in people’s minds, and sort of co-opting them and linking your business, your brand to that thing. That make sense?

Pete Mockaitis
It does, and I love it. And what’s flashing into my mind, look, I guess that’s my connectome, right? The associations here is I’m thinking of the movie, “Planes, Trains, and Automobiles,” and we’ll link it in the show notes, this clip, when I think they’re stuck in an airport, and they need to get some cash? Have you seen this?

And John Candy, he’s a sales guy, that’s what he does, and so he has a bunch of shower curtain rings. And so, he goes from group to group to group, just saying exactly what they want to hear. So, there’s a bunch of teenage girls, and he put the shower curtain rings on their ears like earrings. He said, “Wow, boy, these really make you look older. Boy, you can really pass for 20 or 21 even.” And so, they just hand out their money, because he’s connecting to something, like, “Yes, I am trying to get into, I don’t know, dance clubs I shouldn’t be going to at my age, but I can’t get into.”

And we’re just sort of connecting to the desire. They had no desire for shower curtain rings before, but now, by golly, you have linked that to something that they want, that they want deeply. So, well, now, Leslie, I’m thinking, well, the hard part is figuring out, well, what is it that people want deeply and that we can trigger to get this effect going for us?

Leslie Zane
Yeah, and that takes research, and I can’t give you the magic bullet to that. I can only just give you examples from different categories of what are great triggers, and then I think that could kind of get the ball rolling. So, for example in the bottled water category, the snow-capped mountain is a growth trigger. It’s an amazing succinct device that has all of these positive associations associated with it.

So, you just look at a snow-capped mountain, and if you’re in the bottled water category, you know that stands for pure, pristine, water from the glaciers, fresh, natural, cold, clean, all these positive associations. So, you take that little snow-capped mountain and you put it on your bottle and, now, suddenly, the bottled water inherits all of those positive associations. And you don’t have to save them because they are already built into our brains over time from our learning, from our education, society, culture has done all that for us.

And so, that’s really the beauty of triggers. This is a way to leverage what already exists in the mind because human beings are hardwired to connect with the familiar, with the things that we already know, and you latch on to these things, and it enables your message to go down into people’s memory structure much faster, much more easily, without confronting that conscious mind that’s resistant to change.

Pete Mockaitis
Well, and what’s kind of wild is that snow-capped mountains have good associations like clean, pristine nature, whatever. When in fact, bottled water can be kind of problematic for the environment, and it’s sort of like, “Oh, I feel like this is wholesome and pure.” It’s like, “Well, you know, there’s many things you could point to that says this is destructive and evil from some business practices or value systems that you evaluate it.” But none of that is consciously happening, it’s like, “Ooh, that looks pure and wholesome. I like that.”

And I’m also thinking about carpets. Carpets always got to have a baby on them. There’s always a baby on the carpet because it must be soft and pure and wholesome and homey and cozy if this little baby is on that carpet, right, because this baby wouldn’t be on a toxic, harsh, troubling surface, would it? And so, in a way, well, Leslie, it feels like there’s a way of real responsibility to behave ethically with this powerful force that we’re playing with here.

Leslie Zane
I mean, that’s definitely true, and it goes really way beyond these cognitive shortcuts and these triggers. There’s really a whole philosophy that I talk about in the book. The fact is marketing is really doing it all wrong today. Traditional marketing has it upside down because when you think about it, the rules of marketing were created like 50-60 years ago when we thought the conscious mind made decisions, but that’s not the case.

The real case is that our instinct of mind is making most of our decisions, so we really need a whole new rulebook for how to go about changing people’s minds, changing their behavior, getting them to buy our brand, getting them to hire us, enabling us to get into the college we want, whatever it is that you’re trying to achieve. My book kind of lays out the rules, the new rules of marketing that displace the old rules.

So, here’s another example. The old rule of marketing would be that your core customer is most important and you should spend all of your time on your core customer. Well, the fact is the core customer is really a trap. Your core customer is never going to tell you what you really need to know about your negative associations because they’re happy with you as you are.

They’re not going to help you evolve. It’s going to really be hard to get more sales out of them because how many bottles of shampoo can one person use? You can only get so much out of your core existing customers. And so, if you want to grow, the most important thing you can do, the best thing you can do is to reach out to the people you don’t have.

So, your growth target, the prospective customer, is really far more important to increasing growth at an exponential rate than your core customer. It doesn’t mean that we ignore our core customer. Of course, we take excellent care of them. But where we want to prioritize our resources is really the growth target because, otherwise, you have a leaky bucket. There’s always some people who are leaving you.

And so, if you’re not constantly replenishing your existing customer franchise, you will have a leaky bucket. So, that’s just one more example of how those traditional marketing rules kind of get it wrong. And the new rules are really critical for getting the growth that you want according to how instinct really works.

Pete Mockaitis
Yeah, that’s really good. And I’m thinking about all sorts of elements of persuasion, whether you’re doing a presentation, or you’ve got a landing page and you’ve got your headline, your copy, and you’ve got your images. Tell me if this feels right to you, Leslie. It’s like the focus of this message should be less upon “This is the superior option for these six key reasons,” and more of just like getting the trigger that makes you go, “Yes!” like that moves my heart and soul. Like a snow-capped mountain, like a baby on a carpet.

And that is the hard part in terms of like, “What does it for you?” For someone, it might be flyfishing, it’s like, “Oh, the freedom, the escape, the peace, the adventure.” And for someone else, that totally doesn’t do anything. And so, to really understand what gets people going, any pro tips on how we do our research to elicit that?

Leslie Zane
Well, first of all, I want to validate what you’re saying because what you’re basically saying is that if we use very overt messages, like, “Here are the six reasons why you should listen to my podcast,” that is not going to work very well. But if you connect with your audience on shared values, on shared images, on fantasy, and we can talk about that, then you’re going to have this collaborative approach.

So, I think of that overt approach as sort of confrontational. You’re basically telling me what to do, and most humans don’t like to be told what to do, but this is about being collaborative and basically knitting your message, knitting your brand into the brains, almost like a symbiosis between the brains of your perspective users, because we’re talking about growing audiences, and growing your following, and growing your brand.

So, that’s really what we’re talking about, is being collaborative with them, and finding out things that they care about. But that doesn’t mean you want to lose your identity, and only show them things that they care about. You want to find the things where you have commonality while still keeping your own identity.

One of the biggest mistakes people make is they think, when I start talking about this, they think that I mean that they should be emotional in their messaging, and that actually doesn’t work at all, because emotion goes in one ear and out the other. And I also can’t tell people how to feel. That’s another example of being overt. So, what we really want to do is create distinctive brand assets, because distinctive brand assets and distinctive brand triggers, those are the things that are sticky that last in people’s memories, and that would be things like verbal triggers as well as image triggers.

So, we’ve already talked about image triggers like a snow-capped mountain, or like the dad with the baby, that’s an example of an image trigger. An example of a verbal trigger would be “Just do it” or “Do the Dew” from Mountain Dew. These are verbal triggers that get lodged in people’s minds and memories and are very, very sticky. They remain.

Pete Mockaitis
And it’s so funny, like, when I drink Red Bull, I think about all the marketing, or “Do the Dew, or “Red Bull gives you wings.” And so, sometimes I even say to myself, I’m just joking, “I’m going to slam a Red Bull because I’m so extreme,” and I’m just kind of being silly. But, in a way, there is something there in terms of, “Yeah, I’m about to get some pretty serious about the thing I’m about to do, and I would like to be caffeinated as I do so.”

And it’s funny, so we both have roots at Bain. I remember there was a bit of copy in the recruiting literature. They kept using it for years and years, and it might still be there, I haven’t checked. And it resonated with me, and I think that’s why they kept it around so much, and they said, they’re sort of like, “Hey, what’s it like to work at Bain?” or, “What are Bainies like?” And they’d said, “We laugh a lot.”

And I thought that was perfect, because, one, I like to laugh a lot, and who doesn’t, right, really? But I thought it was fantastic because it was distinctive. I didn’t see that in the other information sessions with companies that were recruiting on campus, and it was something that I wanted for my experience of work and colleagues, and I found it to be generally true, like, “Yeah, sure enough, we did. We did laugh a lot.”

In our collective analytical dork-dom, was able to find humor, shared humor and some stuff in a way that I don’t, still to this day, don’t find with many people. It was kind of special. We did laugh a lot. And so, that was money. That was magic. And they stuck with it for a long time, and again, it seems like you got to do the research to surface those things. Like, “What’s distinctive and resonant for folks?” And ChatGPT isn’t going to spit it out for you.

Leslie Zane
Yeah, no, I think that’s exactly right. And, really, where you want to do your research is with your growth target. So, most people would think you’re going to find it by talking to your existing customers. You’ll find what turns your existing customers on, but that’s not going to help you know how to win the new people over. So, you really have to find out what are the barriers, the implicit barriers in your growth targets’ minds.

I promise you that’s the key to growth because if you can take down those barriers with positive associations that overcome those barriers, you can get those people to come over. That is the freeing enlightenment that is out there to be understood. In fact, I would argue, you should not create a strategy for your company without knowing the implicit barriers of your growth target. And I tell you how to do this in my book. Each chapter is basically another rule or principle for how to go about this.

But another example is fantasy over reality. We’re told in marketing that you should show reality to your customers. That’s what they want to see. And if you ask consumers, they will tell you every single time, “I want to see reality.” But I told you, don’t listen to what people say, because what people say and what they do are two completely different things, because all of our research shows that people connect and go to fantasy every single time. Even that Red Bull example that you just used. The guy kind of going up in the air with the wings. That’s fantasy. And that’s what we want. We want fantasy. We want to fulfill our dreams.

Pete Mockaitis
So, just to make it all the more real, Leslie. Let’s just say I own a podcast production company, and I do. And let’s just say our core customer is wealth managers, and they are, but I’m seeing some opportunity with the growth zone amongst psychologists or mental health professionals, and I do. So, what might be an example of an implicit barrier of someone who has a psychology practice who’s thinking, “Oh, maybe we should launch a podcast for marketing, but I don’t know,” of like what an implicit barrier might be and how that might be addressed?

Leslie Zane
For them to create their own podcast or to come listen to yours?

Pete Mockaitis
Yeah, so the idea is like we sell a podcast launch service and they would launch a podcast as a means of promoting their practice.

Leslie Zane
I mean, I don’t know what their negative associations are. We need to go out and discover that. But we could guess, I wouldn’t rely on that, but we could guess that maybe they think this is too business-oriented, or that they wouldn’t have the expertise to do it, or that it would take up too much of their time, or they wouldn’t be able to get good guests, or any number of those things.

They may also have a certain image of what a podcast host is like, and maybe they feel disconnected with that image. Maybe they think it’s a certain type of person that’s a narrow persona, and they think of themselves as more mainstream. I don’t know. It could be any one of those things, or none, or something completely different.

But that is the discovery process, and it’s actually really exciting. Because once you understand what the negative associations are that are holding back the people you’re trying to get, you’re empowered. You actually know what you need to do from a business standpoint. Instead, you’re just throwing spaghetti against the wall guessing at your business strategy.

Pete Mockaitis
Oh, that’s cool. And then the implicit side of this is not so much like, “Hey, you could be a podcaster, too.” “You know what? I don’t care.” Like someone’s like, “You know what? I don’t care for Joe Rogan. That’s who I hear when I think of podcasts. I think of podcasts, I think of Joe Rogan. I don’t care for Joe Rogan.” And it’s like, “Oh, well, if we showed imagery of a 24-year-old tattooed woman, you’re like, ‘Oh, well, that’s not Joe Rogan. That’s more like me. Huh, what’s this about?’” You certainly got some curiosity going there.

Leslie Zane
Yeah, or even somebody, like, I know I’m making this up, but let’s say, I don’t think this is true, but Reese Witherspoon, who has this big company now, and she’s got a production company, and she’s got a million different things going on. We learned, for example, that she started out as a podcast host, right? So, like finding aspirational people and/or celebrities who actually started as podcast hosts and were able to build their business into a mega brand. That would be another way. People want fantasy and they want that aspiration, and they want all the possibilities, and they should have them.

Pete Mockaitis
Well, now, you’re talking about fantasy, this is making me think of, like, in the fitness communities. Like, folks will say, “Oh, this is a hardcore workout that equipped so-and-so to pass Special Forces or SEAL training or selection, or that this celebrity used to get jacked for his superhero role in a movie.” It’s like, “Oh, yeah, I want to get jacked like Chris Pratt or Wolverine or whomever.” And so, it is speaking to fantasy, and it’s powerful, even though it’s like, “I’m not going to be in a movie, but I think I should work out like that guy, because, wow, I could be so pumped and buff like him.”

Leslie Zane
That’s exactly right. We want to buy the dream, we want the aspiration, and those celebrities. And, obviously, you don’t only have to do this via celebrity because that’s very expensive. But the idea is to tap into people’s aspirations and what they want to be and where they want to see themselves a few years from now.

Pete Mockaitis
And it could totally be mundane. It’s like the manager dreams of a day in which he doesn’t have to fiddle with seven different software tools to get a simple thing done. And so, then we sort of just see what’s something that is simple and elegant and reliably just works in this person’s life and whatever, it’s a hammer, it’s a saw, it’s a favorite pencil or pen. And then we just sort of see how we can kind of get things linked up from the idea I have, “Hey, let’s use a single software platform to this simple tool that reliably works and delights you with that.”

Leslie Zane
A hundred percent. Sounds good to me.

Pete Mockaitis
Okay. Well, you got my wheels turning in so many ways. Leslie, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Leslie Zane
I would just say that I have another sort of construct that I find useful in terms of growing brands and growing, whether it’s your personal brand, your business, your idea, whatever it is you’re selling. By the way, we’re all marketers. I talk about marketing a lot, but everybody’s a marketer. Everybody’s selling something, even if it’s trying to get, sell your kids on doing their homework, you’re still selling something.

And that formula is keep, stop, add. Keep the positive associations you already have in people’s minds. Hold on to those and keep reinforcing those so that they’re not forgotten, because it’s like learning. The more you reinforce it, like studying, the more it stays sticky in people’s minds, and the more it’s remembered.

Stop the negative associations that you may be sending out inadvertently, that you may not even know you’re communicating, but they’ve collected in people’s minds because people connect the dots in their minds in ways that are very often competitively disadvantaged for you, but you want to understand what it is that those connections that they’re making that could be hurting you, and you want to replace those negative associations with positive ones.

And then the add, is add new positive triggers that are packed with so many positive associations that they sort of explode your brand connectome overnight, and increase the salience because salience means it’s the instinctive go-to-choice, and the moment that your brand is more salient than the next guy, it has a larger brand connectome, that’s the moment that people come over to you, or you get promoted, or your business grows double digits, etc.

So, keep, stop, add. It’s a very useful formula. The reason it’s useful is because some people, when they try to change their brand, they change too much and they forget the keep. So, this is about evolution, not revolution. You don’t want to lose your identity to the people that you already have. Keep, stop, add.

Pete Mockaitis
All right. Thank you. Well, now could you share with us a favorite quote, something you find inspiring?

Leslie Zane
Well, one of my favorite quotes, because it happens to fit with how I think personally as well as professionally, is, “When you stop growing, you start dying,” which is a quote from William Burroughs. I like that quote because I think all of us should always be learning and educating ourselves to grow. And I think it’s true, when you stop growing, you start dying.

But it also happens to also be true brands and the brand connectome that if you’re not constantly evolving and adding new positive associations to your connectome, little by little it atrophies. And so, it turns out that growth is what it’s all about. It’s important for us and it’s important for our brands in order to thrive.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Leslie Zane
So, my favorite research is the research that we do every day here at Triggers. We have so much of it. We’re literally doing research every day, and what we consistently find is that the growth target has a very different connectome than the core customer. The core customer has a myriad of connections, and the growth target is missing positive associations and has some negative associations. And it’s the contrast between the core and the growth target that you really want to examine.

So, it’s very useful to understand that the mind maps of those two targets are very different, and your job is to add positive associations to your growth target and to take down those negative associations so you can turn a growth target into a core customer.

Pete Mockaitis
All right. And a favorite book?

Leslie Zane
My favorite fiction book right now is The Measure by Nikki Ehrlich. I highly recommend it. It’s phenomenal. In the book, everybody receives one day, a little box on their porch that has a thread in it, and the thread is a measure of how long your life is going to last. And each person decides whether they’re going to look in the box or not look in the box.

But from that premise, a whole bunch of things happen. It’s a phenomenal premise. She wrote it during the pandemic. Nikki, she’s a very young author in her early 20s, and it’s a bestseller. It’s being turned into a movie. It’s super exciting, and I would highly recommend it.

Pete Mockaitis
All right. And favorite tool?

Leslie Zane
My favorite tool. I didn’t see that on your list. I’m going to ask you to… I don’t know what you mean by that.

Pete Mockaitis
Oh, sure. That’s just something you use that helps you be awesome at your job. Sometimes people will point to an app or a platform or a thought framework.

Leslie Zane
My favorite tool is the brand connectome because it really helps you understand how the world works. Everybody has a brand connectome, everybody is a brand, whether it’s the candidates running for office right now for president of the United States, or the brand or business that you’re working on. If you understand the brand connectome, you kind of understand how to navigate the world and make success in it.

Pete Mockaitis
All right. And a favorite habit?

Leslie Zane
My favorite habit is boxing. I do it four times a week. It helps me get all my stress out, and I love the metaphor of kind of overcoming challenges. And I think boxing kind of fits with my personality. I really love it. And it’s also a great way to get tremendous exercise without ruining your knees.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks that they quote back to you often?

Leslie Zane
I’ve got three of those. These are some things that that I say in the book and that also people have quoted. First, “A brand is known by the associations it keeps.” That’s a really helpful way to think about a brand is. “You don’t make your choices. Your brand connectome does.” And, “You can’t persuade anybody of anything, but you can leverage their instincts.”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Leslie Zane
ThePowerOfInstinctBook.com is where they can see the various tiers of offers in terms of my book and get discounts, etc. So ThePowerOfInstinctBook.com. And you can also link with me on LinkedIn, Leslie Zane. I love meeting new people and I’m very responsive.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Leslie Zane
I would just say stop trying to persuade people to do what you want and instead grow your brand, your business, your idea, your personal brand by harnessing instincts, because if you do that, you can work with the brain instead of against it, and achieve anything you want.

Pete Mockaitis
All right. Leslie, thank you. This is fun. I wish you all the best.

Leslie Zane
Thanks so much, Pete. Thanks for having me. This is a great conversation.

964: How to Accelerate Your Career through Mentorship with Janice Omadeke

By | Podcasts | No Comments

 

Janice Omadeke shares her tips for building the career-shaping mentor relationships that can dramatically speed up your career progression.

You’ll Learn:

  1. Just how big a difference mentorship makes in your career
  2. The trick to finding the best mentors 
  3. How to build a transformational mentor-mentee relationship 

About Janice

Janice Omadeke is a pioneering serial entrepreneur who made a life-altering decision when she transitioned from her role as a corporate graphic designer to embark on a journey into startup life. Omadeke earned recognition as one of Entrepreneur Magazine’s 100 Women of Influence in 2022. Her voice and commitment to mentorship and entrepreneurship can be found in publications such as Forbes, the Harvard Business Review, The Austin Business Journal, Black Enterprise, and Inc. Alongside her entrepreneurial expertise, she holds a PMP certification and has received a certification in Entrepreneurship from MIT. 

Omadeke is the former CEO and founder of The Mentor Method, an enterprise software designed to drive transformative change within company cultures through the power of mentorship. Guided by her belief in data-driven decision-making as a cornerstone for strategy, innovation, and cultural transformation, she has honed this model through over a decade of leadership experience within Fortune 500 companies. Her roster of influential clients includes Amazon and the U.S. Department of Education. 

With a unique blend of directness and compassion, Omadeke is dedicated to making a positive impact. Her approach is both strategic and heartfelt, always driven by a deep sense of intention. Beyond her professional pursuits, you can find Janice cooking, reading, taking on a self-development project, or a combination of the three. 

Resources Mentioned

Thank You, Sponsors!

Janice Omadeke Interview Transcript

Pete Mockaitis
Janice, welcome.

Janice Omadeke
Thank you. Thrilled to be here. Thank you for having me.

Pete Mockaitis
Well, I’m excited to talk mentorship, and I’d love it if you could kick us off with a particularly fond memory you have of a mentor of yours.

Janice Omadeke
Oh, gosh. Honestly, I mean, I have quite a few. I don’t think I could be in the business of mentorship without having some great stories. So, the first one that comes to mind is my very first mentor in corporate America, Amy. She was a creative director at PwC, which was my first big dream job over a decade ago. Her combination of grace, poise, and also intense program management, and a clear understanding of the value she brought in her role and to the organization was something that I was so thirsty to model, and something that I hadn’t seen coming from defense contracting at that time. And I just learned so much from her.

Working with her really showed that you can be both very intentional with the way you interact with people and also very passionate about the returns you deliver to either the company you work for or the company you build yourself. So, thank you, Amy.

Pete Mockaitis
Oh, she sounds lovely. Could you zoom into a particular moment that really touched you and left an impression?

Janice Omadeke
Sure. My first six months at PwC, so I had come from defense contracting, my entire career before then, very much the old boys club, as you can imagine. I’m from the D.C. metro area, and so, oftentimes, I never felt like I really belonged. I felt like I had to deeply alter my personality or practice a high level of self-abandonment in order to meet my career goals and support the organization. So, my first six months, she really helped me just return to myself.

I would ask her a lot of questions. So, there was one conversation where I just asked her point-blank, “Amy, what is it like being a woman partner at PwC? Like, what is that experience actually like? Because coming from defense contracting, I know where I want to go, but I am scared of reaching those heights if it’s just me as the only woman on a team or in that particular career level and there’s no one else.”

And she was very open about the fact that, one, that organization was very diverse, but how she has been able to quiet that noise, quiet the naysayers, and just focus on her job and what she needed to do. And she communicated that roadmap so clearly with such a concise vision that I was actually able to replicate and model that the four years that I was at the firm as well.

Pete Mockaitis
When you say quiet the noise and naysayers, was there an instance of some naysaying that she quieted, and how did she do so?

Janice Omadeke
I think it’s the internal naysaying that, especially when I was in my early 20s, I had just entered the workforce, like brand-new, bright-eyed and bushy-tailed at that time. And I am Congolese American, first-generation American, I did not come from a background where networking, mentorship, the career landscape that I was entering into, those weren’t common dinner-table conversations in my family. Like, it was just a big deal to get a full-time job with benefits and then proceed.

And so, I really had to learn through trial and error, through a lot of reading, through seeing other examples out in the market to figure out sort of what my professional identity was. But within that, especially in the setting that I had entered into, as I mentioned before, there were a lot of behaviors and traits that didn’t feel like they were in alignment to me, but I felt I had to adopt in order to survive.

And so, that self-abandonment I’m referencing previously is just the noise that you quiet, rather, is just the cultural norms from a very toxic environment that should have never been norms to begin with.

Pete Mockaitis
Okay. Can you lay it on us? Give us the down, the dirty, dirty here. What was going down that was disgusting? And how did that enter your head such that you were saying some things that weren’t so helpful?

Janice Omadeke
Well, you know, I’m grateful for the experiences that I had because it’s made me a better manager overall, because I never want to replicate those. But what I will say is that it feels wildly inappropriate to have VP-level leadership throwing an eagle paperweight at employees…

Pete Mockaitis
Okay, there it is. That’s real, whoa.

Janice Omadeke
…or cursing at them, berating them, you know, the verbal interactions, we’re at a point where, not me personally, but, like, my direct manager would sleep at his desk and not go home because of the culture of first one in, last one out. So, if our boss was in the office until 11:00 p.m., even if we didn’t have anything to do, it was sort of required that we stayed because that’s how our performance reviews were evaluated, or that’s how promotions or raises were evaluated.

And when you’re, in my case, an entry-level graphic designer with four roommates, and you’re really going after these lofty goals that I had of making six figures and paying off my student loans in a five-year time period, yeah, it was a very interesting dynamic, one that I learned a lot from and one that I am grateful that I experienced. I think it built some experiential scar tissue and definitely taught me the type of leader that I want to be and not be.

Pete Mockaitis
Absolutely, yeah. Wow. Well, I’m sorry you went through that and it’s good to hear that you were strengthened as opposed to torn down from those experiences. But it also sounded like there may have been an interlude in between being torn down and strengthened, in which you had some residual mental stuff going on.

Janice Omadeke
Yeah, I think everybody does.

Pete Mockaitis
Yeah. So, what were some of the things that you were telling yourself or the beliefs that you adopted temporarily that you were able to chuck off?

Janice Omadeke
I don’t think I ever let them fully absorb, but I don’t think that was an intentional decision on my end. I think there was a part of me that understood my worth, a part of me that understood everything I experienced in that timeframe was actually not okay, and so I just started putting the wheels in motion to explore other opportunities outside of that.

I think that was really the big lesson of, if you are undervalued, if you are being treated in a certain way, yes, you do have these lofty goals; yes, rent must be paid, yes; you have to survive in Washington DC, but it’s up to me to decide what that actually looks like, like, “What am I willing to forego in order to do those things?”

And once I knew sort of my internal bargaining range of what I was willing to accept and had those boundaries, I knew to prioritize myself and find employers and teams that shared those values, and I did. You know, later on in my career, pre-PwC, and I was still in defense contracting, I had great employers. I had great teams that I really enjoyed working with.

There are some people that I still communicate with over social media to this day, over a decade later, because of those relationships that were built inside those employers. But I think, for me, I’m very grateful to have had parents that established the need to prioritize boundaries in order to reach future goals.

Pete Mockaitis
And it’s great that you were able to identify that, “This is not normal. This is not acceptable,” as opposed to, it can happen in early career experiences, like, “Oh, shoot, is this what work is? Uh-oh. Well, that’s a bummer. I guess this is what my life is now.” But you were free from that.

Janice Omadeke
Right. Or where we throw a paperweight at somebody, yeah.

Pete Mockaitis
“I guess things get thrown in the workplace, or a helmet.”

Janice Omadeke
Exactly. No, I think it’s a matter of I just really understood my values, I understood my morals, and I knew what I wasn’t willing to give up and what parts of my soul I wasn’t willing to sell in order to reach that, especially, in a corporate setting, it just wasn’t necessary. And thinking about it now, I’m so glad I did and I’m thrilled. Like, it makes me so happy knowing that that type of culture is just broadly unacceptable.

In 2009, it was just a different case, that kind of was a bit of the norm, those sorts of cultures. But now that would never fly, and I’m thrilled that people no longer have to experience that, and that they can really focus on accomplishing their goals, getting acclimated to a supportive culture, that they can really find their footing inside an organization, make it their own, while also contributing to the success of their team, their employer, and the organization overall. It’s really great to see that.

Pete Mockaitis
Very much. It’s good to see some improvements. And, unfortunately, though, toxic workplaces and bullying does appear in spots, but hopefully less so and people are more aware that that’s not cool. So, tell me, when you said that Amy helped you quiet some of the internal naysaying, what did the naysaying sound like in your head? And what was the contribution Amy made to that?

Janice Omadeke
I’ve always believed in myself and my ability to advance in my career, but the negotiation piece was always a big one in terms of salary. You have your Salary.com, you have Glassdoor, you have all of this information, but sometimes, when early on, when employers would ask what your salary is, they’re not thinking, “Oh, okay. Well, this person is actually making $10,000 under market, so let’s give them $15,000, that way they’re above based on their skills and qualifications.”

If you tell them that you’re making a certain amount and then market, they give you maybe a 2% bump, that was just what it was at the time. And so, Amy taught me how to remove that scarcity mindset of pushing back and negotiating and advocating for yourself in a way that’s both logical, empathetic, and helps you reach that goal of finding middle ground between yourself and the other party in which you’re negotiating with.

And that’s something that I still use to this day, not necessarily on the salary front, but just how are both parties coming together to solve this issue, and how are you doing so in a way that everybody feels seen, heard, and respected at the end. And at that time, the naysayer in me was just saying, “Say yes to the salary, that way they don’t move on to the next graphic designer that is vying for this fully remote managerial job in 2014. Like, just say yes.” And she helped me in my next round of being promoted, and just the internal review process, actually, bump up my salary to where I need it to be and then some.

Pete Mockaitis
That’s fantastic. And that is something that you can read it but it’s very different when you have a human being advocating for you, and you can sort of feel the support and see what’s up with the mindset. And this is just a freebie bonus nugget. So, Janice, what’s the proper way to answer the question when I say, “So, Janice, what’s your current salary?” If I’m asking you that as a potential employer, and you know the salary is below market, and too low, so it’s not relevant a question in a poor anchoring position, what do you say in that tricky position?

Janice Omadeke
I would say, “My salary is well within the range of the price point that you already set forth in the job description. Based on the market average of X and X, I am well within that bell curve and look forward to maintaining that in my next position.”

Pete Mockaitis
Yeah, sure thing. Yeah, that sounds a lot better than, “None of your business. Back off! Shut up! Not relevant.”

Janice Omadeke
“You’re not supposed to ask me that anymore.” Yeah, no.

Pete Mockaitis
Yeah, “Is that even legal? What state are we in? Let me review the law?”

Janice Omadeke
Exactly, that’s a much more diplomatic way of saying that, and also shows that you’ve done your research, and you also have a bit of a backbone to stand up for yourself, so.

Pete Mockaitis
Absolutely. All right, so mentorship. I appreciate the roundabout pathway, but so mentors make a huge difference in areas of negotiation, making you stand up for yourself, quieting the internal chatter. So, so much good stuff. I’d love it if you could share with us a particularly surprising or counterintuitive discovery you’ve made about mentorship over the course of your career and writing the book.

Janice Omadeke
So many people want a mentor but when you respond, saying, “A mentor in what?” or, “What would you like to work on with a mentor?” or, “What type of mentor do you feel would be most helpful to you?” crickets. I mean, that’s fair, right? Like, we talk a lot, and you see so much on, “Get a mentor. It helps,” because it does. You’re able to fast track your career five times faster as a mentee. As a mentor, you’re able to fast track six times faster, but there’s less information on what to actually work on with a mentor.

The fact that mentorship is not one size fits all. So, what type of mentor do you actually want to work with? What type of mentorship structure works for you? And who are the type of people that would be beneficial in this particular chapter of your career? And I think a lot of that is just left to assumptions versus actually educating people that are eager to find mentorship to understand that because they’ll be able to find their mentors much faster if they have that clarity.

Because, then, instead of just sort of a spray-and-pray approach, or just looking at everyone based on title or location or a high-level view of what that person could be, you’re now segmenting it the same way an entrepreneur would segment their customer market to know exactly where to spend their time, who to spend their time with, and how to communicate in a way that’s effective for the other party so that you’re both working together in that potential mentor-mentee dynamic.

Pete Mockaitis
Oh, Janice, I love that so much. A huge takeaway right there in terms of getting specific because I think when folks say, “I want to mentor,” if they haven’t really thought through the details then they might be embarrassed to say during the crickets, “Well, I guess what I wanted was a fairy godmother type figure who would just sprinkle career growth dust upon me and feel like a loving elder figure that can bestow wisdom and take me to places I want to go.”

As opposed to, “I don’t know how to navigate digital marketing with all of the different pathways and like what’s noise and what’s real, and all of the tools and opportunities and campaigns.” It’s like, “Okay.” Like, that’s something you can really work with, as opposed to just magical helper elder friend.

Janice Omadeke
Well, I think, too, yes, you do get some people that are saying, “I just want the magic wand fairy godparent that will take me from $30,000 annually to $600,000 annually in a month.” Like, that’s a great audacious goal. However, if we haven’t already started planting those seeds, that might be a steeper task than what’s in the realm of reality, right?

But with the right mentor, you can actually start breaking down those goals and saying, “Okay. Well, if the goal is that much, then how can you get there in a realistic timeframe?” whatever that timeframe is, right? And having mentors, plural, a series of mentors that could help you holistically look at your current career, look at your investments, let’s say, look at where else you could potentially build that wealth, if that was really the goal, to accomplish that.

And they might also have some come-to-Jesus conversations of, “That is possible, but if it’s not possible in a month, it might be possible in a couple of decades. It might be possible within the set timeframe, but the current one that you’re going after isn’t feasible. So, let’s take these pieces of the task list in order to accomplish that as the immediate next steps, and let’s get you to an exceptional level within those to continue moving forward.” Like, that’s a good mentor.

Pete Mockaitis
All right. Understood. Thank you. And you mentioned a number, five to six times faster career growth with a mentor. Tell me, what is the source and the underlying data of this goodness?

Janice Omadeke
Yeah, I can send you the link to it, but, I mean, it’s everywhere, honestly. HBR has reported on that, Fast Company reported on that, Forbes has reported on that, other mentorship startups in the space, like MentorcliQ, I know has reported on that as well. It’s just a well-known statistic that those that are mentored are promoted five times faster, and those that do mentor have the likelihood of being promoted six times faster than those who are not mentored or mentoring.

Pete Mockaitis
That’s fantastic. All right. So, we’ll totally link to the particular sources for that in the show notes for this episode. But tell me, in your own work, mentoring, being mentored, helping other people mentor and be mentored, has that been your experience, like, “Yeah, that sounds like it’s in the ballpark, five or six times the career growth rate with mentors or doing the mentoring” seems about right in your experience?

Janice Omadeke
Absolutely. I’m a living proof of that statistic actually, to have gone from a corporate graphic designer, to then expand within entrepreneurship, and to have climbed the summits that I’ve climbed with an entrepreneurship, like the 94th black woman to have raised over a million dollars for a seed-state startup, being Austin, Texas’ first black woman to have a venture-backed tech exit. I would not have accomplished that without the help of my mentors, 100%. It just fast-tracks your knowledge, it fast-tracks your self-understanding, your access to resources, the broadening of your network. Like, if you work the process, it actually can work.

Pete Mockaitis
Fantastic. All right. The size of the prize is large, so lay it on us, Janice, it sounds like the first step is to get specific associated with, “I want a mentor.” It’s like, “No, no, let’s get real clear.” What are the kinds of questions we should be asking and answering for ourself before we go on the hunt?

Janice Omadeke
Take some time to understand who you are and how you’re wired so that you’ll know if someone is a fit for you. The same way you would understand just meeting somebody out at a barbecue, let’s say, if they may be a potential fit for friendship or not. Based on your early conversations, you’ve done the work to know who’s a compatible fit for you in that space, and the same logic applies in mentorship.

So, look at how you operate within your career. Are you a morning person? Are you a night owl? What do you actually value at work? Are you the type of person that’s first one in, last one out? Or do you prefer working remote so that you can travel while also still working? Do you value family time? Is that really important? Or are you the type that wants to kind of work 24 hours a day? There’s no wrong answer, but being very clear in who you are in your professional identity so that you can find people that will complement it when needed, push back against it when needed, but ultimately will be a fit for you based on that is really important.

Understanding how you like to communicate, how you like to be communicated with, what type of feedback and feedback structure works best for you so that if you’re engaging with a potential mentor, and maybe their approach is more indirect that it’s preventing you from learning, you can circle back with that person and say, “Hey, actually, I prefer directness in my feedback communications. So, if you do have feedback, it drains my battery when I now have to spend time kind of sifting in between your words to figure out what you meant versus what you said. Is it possible for us to be more direct in our communications?”

If you want to have that conversation, great, but in this day and age when people are so busy, knowing that that’s your preference and finding people that will communicate with you in that way, or be willing to modify their communication to support that is great, and that’s what helps you end up expediting your mentor relationships.

Pete Mockaitis
I mean, that sounds delightful to find multiple mentors who can match us on all of these dimensions. I mean, is that possible? Is that realistic? Are we asking for too much? Can beggars be choosers if the mentor is bestowing generously their time and wisdom and expertise upon us? Can we get this level of fit?

Janice Omadeke
I think so because I don’t think it’s asking a lot to have a general understanding of how you and your mentor will communicate with each other. It is not mandating that every single mentor must communicate with you in this particular way. Just like you would with any other meaningful relationship, you understand where that other person is coming from. You understand their lived experience, you understand as much as they’re willing to share who they are, you’re presenting who you are, and then you both are working together to build a relationship that’s sustainable for both of you, and then figuring out what works within that.

So, another great example is if you are the type of person that likes to send one-off texts questions and appreciates that type of communication but your mentor prefers maybe meeting for coffee, a good workaround could be a virtual meeting, meeting once a month for an hour virtually. Ideally, if they are your mentor, you’ll do what it takes. But at the same time, I think finding some middle ground, if there is some sort of outstanding circumstance that prevents that from being realistic, it’s you’re well within your rights to figure out what works for both people.

I’ve seen relationships where the mentee just says yes to everything so that they have a mentor and they can say that they have a mentor without really thinking about how much they’re learning and how deep the relationship is actually being built. And when one party, as we’ve seen in most other relationship dynamics, if one party is consistently the accommodator and the other party is not aware of that, the relationship can only go but so far in comparison to actually just being vocal about additional preferences or wanting to work together.

So, the goal isn’t to strongarm in any direction, but really to build something that’s fruitful for both parties where you’re building that muscle memory of real communication and making sure that both parties feel as though they’re equally contributing to the growth and development of that relationship.

Pete Mockaitis
Understood. All right. So, if we’ve got great clarity on what we’re after, our goals, ourselves, and who would be a swell fit for us, where do I find such fine folks?

Janice Omadeke
Well, start finding their watering holes. Think about where you’re also interested in spending time. The great thing is that now, the virtual world is so vast. So, a good starting point, LinkedIn community groups are really great. They’re based on interest, industry, affinity groups, there are so many, so finding one that actually resonates with you is great. Social media is another great spot to find someone. I would not go based on followers. I would not go based on title. Actually, hear what these people are discussing. Join a virtual community there if you can.

Also, look at very niche and specific groups based on your interests. So, for example, when I was starting my first company, The Mentor Method, I was a graphic designer, I already understood the tech space, but I wanted to learn more about the intersection of tech and entrepreneurship. So, I found groups that I also felt very included and welcomed in. So, that included like DC Web Women, which consisted of a lot of entrepreneurial web development women, and it was great.

So, it hit a lot of those boxes where naturally I wouldn’t have felt comfortable going into that environment. But there was also that professional alignment, and because of the group and the culture that was established within that, there was a community that was very eager and excited to help advance and amplify other voices, especially people that were new to the group. There were a lot of opportunities to collaborate and there were a lot of opportunities to meet potential mentors, and I ended up meeting quite a few from those sorts of groups. But that’s also a very niche community based on the title, but I do find a lot of success within those.

So, yesterday I did a speaking engagement with an organization, and this woman is in politics, working on economic development and affordable housing. And so, depending on your thoughts on that topic and sort of who she’s reporting to, that could change things, but the advice was to start spending time within those spaces to find additional mentors that are within her vertical of mentor of marketing within that to then start expanding because that’s just such a niche focus.

And then by the end of the event, she had already found like three groups in Austin, Texas that she was going to join and try to find people within that niche environment. And I think getting very clear on the watering holes that make you feel good and make you feel comfortable that way, energetically, you’re giving off a sense of wanting to collaborate and being open to meeting new people while also knowing that just, in general, that could be a good target mentor audience is extremely helpful.

Pete Mockaitis
Alrighty. So, let’s say we’ve been hanging out in such places, we’ve found a couple folks we think seem fantastic, how do we proceed with approaching and asking?

Janice Omadeke
Do an internal gut check. Just confirm one more time. It can’t hurt. Like, why are you actually interested in getting mentorship from this person? Just again, what is it about them? What are you hoping to learn? Start having the informational coffees. I’m a slow burn person. Having at least three conversations with them before presenting the opportunity for mentorship because that gives you time to get to know them, get to see them in different environments, see if there’s actually a fit, if they’re interested in mentorship, if you communicate well together, all of the things that are really important in building a mentor relationship.

So, if all of that is checked off, then perhaps you make the ask. This is always a dicey part of the process because 61% of mentor-mentee relationships happen organically. But for 39% of the population, which typically ends up being the population that really needs that mentorship, and for whatever reason they just don’t have access to it, making the ask just provides, and having a structured program just provides that stability in those bounding boxes to really help them flourish.

So, if you’re going to ask someone to be your mentor, set the stage via email, or your next conversation, just saying, “Hey, I’d love to meet with you again to talk about the opportunity of having you as a mentor.” And then in that meeting, saying that you’ve really enjoyed getting to know them, obviously, based on their strengths in one, two, and three, and your goals of A, B, and C, they could be an impactful mentor to help you accomplish those goals. You would love to meet with them for an hour a month. You’ll set up every agenda. You want their feedback. This is what you’re hoping to learn from them. What are their thoughts?

This could easily be like a five-minute conversation just setting the stage and sort of creating that ask, hear what they have to say back, like, “Yeah, I’d be interested in learning more,” or, potentially, like, “Hey, I’m sorry, I don’t have the bandwidth,” which can happen, and that is totally okay. You want a mentor that has the bandwidth versus saying yes, and then falling off the grid for seven months. And so, that’s how I would structure it.

Pete Mockaitis
Okay, cool. And so, I don’t know if you happen to know, since there’s a lot of feelings here in terms of, I don’t know, risk, rejection, vulnerability, all that stuff. Do you have a sense for roughly what proportion of the time folks say yes versus no?

Janice Omadeke
No, because it’s a case-by-case basis. Depending on the person you’re speaking with, they might have availability, a life situation happens and now they don’t, or maybe somebody wasn’t available, but then six months later they do have the bandwidth. It’s really a case-by-case basis. I don’t have a percentage of the number of people that say yes or no, but I will say, in those early conversations, a key component is kind of vetting their interest in mentorship.

Overall, I will say, though, that people generally want to help other people, even if it’s an informal mentorship of just grabbing coffee once and being able to learn from them in that capacity, people are typically open to that.

Pete Mockaitis
Well, how about for funsies, if you think about your own batting average, what does it look like?

Janice Omadeke
Oh, wow. Well, because I followed the process that I laid out in the book since early in my career, I’d say my average is like 85%.

Pete Mockaitis
Cool. Well, I guess what I was driving at is for those who might hear a no and feel sad, disappointed, and have their own level of internal naysaying responses, we can know the mentorship queen herself doesn’t get them all, so this is to be expected, it’s normal.

Janice Omadeke
Exactly. You can’t get them all.

Pete Mockaitis
And just kind of move on.

Janice Omadeke
It’s just part of the process. I mean, it’s like any other meaningful relationship, right? Sometimes they last, they last the test of time. Other times, people have to part ways. It’s just part of the process. I mean, there are different circumstances within that 15% rate of mine for them not working out. But, overall, I will say that if you receive a “no,” if the relationship doesn’t pan out the way you had hoped, there is always a reason for that. Trust the timing, trust the process, and the right mentors will reveal themselves in time. There is no rush. You will figure it out and you will be fine.

Pete Mockaitis
Okay. Well, let’s say you do get a “yes” and you’re off to the races, how do you have conversations that are productive? And how do you think about it being a two-way street?

Janice Omadeke
Mentorship is a two-way street. Like, I don’t even think about it at this point because that’s the foundational component of mentorship. You want to make sure that it’s a conversation where both parties are gaining something from it. Now, thankfully, on the mentor side, being able to share your lived experiences to help improve the quality of life, the quality of your mentee’s career, is deeply rewarding. I mean, it’s one of the best feelings. You’ve mentored before, right?

Pete Mockaitis
Sure, yeah.

Janice Omadeke
Yes, like you know that warm and fuzzy feeling when your mentee comes back and it’s like, “I took your advice and this happened,” or, you see them come up with these new concepts, and just watching their career flourish, it’s a lovely feeling. And I think there is that two-way street in that and just wanting to help the world be a better place through sharing your own bumps and scrapes and experiential scar tissue.

But, on the mentee side, you are the one driving the relationship. You’re setting the agendas, you’re requesting the feedback, you’re making sure that your mentor is available at certain times and just pushing that relationship forward. So, within that, the way that I like to structure it is sending the agenda maybe 48 hours ahead of time, if not sooner than that, broken down into, “Here’s the latest, like, here’s what I’ve been working on recently, just some great updates, some challenges. And this is what I’d love to discuss in our call.”

I like to touch base with my mentors in between my monthly meetings. So, let’s say they gave me advice on a proposal for a new initiative, and I just heard back and we’re moving to the next steps in that process. It takes 30 seconds to send a quick thank you email and say, “Thank you so much for your advice. Based on that, I was able to update slides two, three, and five per your feedback, and I think that really helped us in getting to the next steps. I’ll keep you posted on how this goes.”

“Oh, and by the way, I saw this article on gluten-free baking. I know that you were considering going gluten-free for a month, just given how you’ve been feeling a little more tired lately from our last conversation. So, here’s a quick article on that in case it’s helpful.” You’re delivering value. You’re being a person. You’re building a relationship. You’re showing that you heard them, and that you saw them as a real human being, and you’re providing your update in a non-transactional way. Like, bing, bing, bing, bing, like all of the stars, all of the boxes checked. It’s great.

Pete Mockaitis
Well, when you said updated slides two, three, and five, that shows that we’re getting pretty darn specific. This is not just sort of like, “Oh, hey, so I got a presentation coming up, and hope it’s good,” but rather it’s like, “Hey, yo, I got some materials I’m showing you. I’ve got some specific question about a specific situation that is brewing in the near future.”

Janice Omadeke
Yes, do the legwork ahead of time. You’re going to have to. And, in the example of the presentation, let’s say, you’re going to have to build that presentation anyway, and your mentor is so busy, and you’re eager to work with them because of their expertise. Do the legwork ahead of time of at least putting together a shell of that presentation. It takes this.

You’re going to have to do it anyway, so why not do it a little bit earlier and have them react to it in the same way you’re hoping that potential customer, potential partner, whatever the situation is here, will react too, so that you’re getting that feedback in real time, and you’re just quickening your ability to get to a yes in that goal that you’re seeking to accomplish through the help of that mentor?

So, in the example of that presentation, maybe it’s a 10-slide pitch deck, just having quick bullets, like, “This is the title. This is what this slide will cover. Maybe there’s a graphic or something. Does that make sense? Is this the story arch that I should be using? Are there details that are missing? What are your thoughts here?” And just getting that so that you can actually respond to it is extremely helpful and very efficient, and your mentor will love that.

Like, give your mentor something that they can actually respond to versus staying in this space of sort of high-level theories. The more concrete you can get and the more you’re actually working on something together, the more fruitful those relationships will be. Also, the world is very small. It’s impossible to know everyone that your mentor might know.

So, let’s say you’re working on this, this actually happened to me, let’s say you’re working on this presentation or a pitch deck, right, and you’re going through it. That person might know a potential investor that would be a good fit. And if you stayed in that high-level sort of theoretical discussion of what your deck will be versus walking them through it, it would be a lot harder for them to start facilitating introductions.

It would be a lot harder for you to show that you are actually doing the legwork of building out your business or whatever it is, versus just showing them in that presentation. And I ended up getting introductions to multiple investors that ended up investing in my first company that way. So, just doing that legwork and giving them something to react to, and even outside of that, just an activity or something that you’re doing together that’s actually educational and helping you accomplish that goal tends to help build that sustainability in the relationship.

Pete Mockaitis
Oh, totally. And that five or six X really seems all the more resonant in terms of like, “Oh, yeah, so you’re acquiring skills superfast because you’re getting feedback that may not be possible to get from folks inside your own organization.” And what you said about the specifics really resonates. I was thinking, just yesterday, I was chatting with a buddy who had some ideas, like, “Hey, I’m thinking I might want to become…take my experience as a doctor and an expert witness to do some keynotes and workshops associated with how to reduce the odds of a doctor getting sued for medical malpractice.”

It’s like, “Oh, that’s cool.” And so, we were having all these back-and- forth ideas of, “I’ll try this and research this,” all of these things. And it was really rich and fun for me, I guess I was playing the mentor role there, as opposed to, it was like, “Hey, so do you have any tips for if I’m thinking about maybe getting into speaking?” I was like, “Well, I mean, make a video.” Like, I’m pretty limited in what I could say, “I mean, you should get a video, research the competition, maybe write a book.” It’s, like, I don’t have a lot. I don’t know.

Janice Omadeke
Exactly. Yes. One of my friends did the same thing. I would say we’re peer mentors to each other in different spaces, but having written Mentorship Unlocked, they’re actually writing a children’s book, a different space. But we met up for lunch to discuss being an author, and he brought everything to the table. I mean, he had an outline, he had little sketches, he had the whole story built out bullet by bullet. He had the morale of the story, just first and foremost, like, “This is what I want children from the ages of 4 to 6 to get from this 30-page book.”

I have kids within that range. Like, he understood the problem he was seeking to solve for both the child and the parent. He had market comms. Like, he had really thought through it. So, in our hour and a half coffee lunch conversation, we were able to really dig into the nuances of it, and thinking about what the next steps would actually be, versus sort of the theoretical, like, “Should I write a book? Should I not? Do I need to make an outline? Like, what’s in the outline?” Like, he had already done the research.

And even if he was, let’s say, moving in a direction that wasn’t as fruitful for his book, like, let’s say his outline maybe wasn’t ideal. It was, but in this case, let’s say it wasn’t, right? At least I have something to react to, versus some theory around what he might hypothetically include in his book outline to hypothetically talk to publishers. Instead, we could focus our time on, “Here are some potential publishers that you could talk to after you accomplish these three things, because they will not take a meeting with you without these,” and then he’s off to the races so much faster.

So, to your point, it’s really helpful to do that legwork because you’re going to have to do it anyway. So, even if you’re moving in the wrong direction, at least you know now to make a left turn instead of right, and you can edit accordingly.

Pete Mockaitis
Absolutely. And as I’m thinking about my own recent conversation, I felt fantastic and excited afterwards, and not at all like, I don’t know, taken advantage of, or like, he’s a taker. It was like, “I’m being drained.” It was like, “No, that was fun,” and that was, like, I feel like I just shared some gold with him, as opposed to if all I said was, “Hey, make a video, research a competition, maybe write a book,” I’d be like, “I mean, I think Google or ChatGPT could’ve told you the same thing in about four minutes, so I don’t know what we’re doing here,” as opposed to, oh, yeah, we got into some stuff, and it was a lot of fun and I’m excited to see what happens with it for him.

Janice Omadeke
Hundred percent. See, you’re a great mentor. Look at that.

Pete Mockaitis
Oh, shucks. Well, Janice, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Janice Omadeke
Be kind to yourself. You are doing your best, and the right mentors and the right community around you will see that and help you amplify your efforts.

Mentorship is not a paid opportunity. If someone is saying that they’ll mentor you if you pay them a monthly retainer, they’re not a mentor, maybe they’re a coach or a consultant, but do your diligence there, and don’t be afraid to ask for introductions. It takes, I mean, it actually takes a while. I think for me, when I wrote my first LinkedIn post, “Hey, do you know someone?” or like starting to ask for introductions to potential mentors, I would rewrite my emails at least a thousand times before sending.

But getting into the practice of asking for possible connections, showing the vulnerability of saying, “You know, I really don’t feel like I’m that strong in whatever the skill might be, but I feel like you might know someone who is. Does anyone come to mind?” Even if they don’t have someone then, that seed will always be planted. They will be thinking about that at their next networking event, or somebody will enter that individual sphere where they will be able to make that introduction to you. Just don’t give up. It is a process. It takes time.

But for me in my own career, I didn’t have impactful mentors until six years in for my corporate career, so it can take time. And then in entrepreneurship, it was a lot faster because I’d already built up that process but it still takes a while to find the right people, and it’s just trial and error. So, all of that to say you’re capable. You can do it. Don’t give up. And Pete and I both believe in you.

Pete Mockaitis
We do. We do. Well, now could you share a favorite quote, something you find inspiring?

Janice Omadeke
I think a good one here, I say this aloud, “I am no longer going to stand in my own way.”

Pete Mockaitis
All right.

Janice Omadeke
Yeah, that’s been a recent one for me. Another one is, “Your mind is yours. Take it back. Your time is yours. Take it back. Your peace is yours. Take it back. Your freedom is yours. Take it back.”

Pete Mockaitis
All right. And could you share a favorite study or experiment or bit of research?

Janice Omadeke
Recently, I have been looking at the intersection of AI and HR and what’s going to happen in that market, and where AI is the most applicable within the HR space. A lot of people are thinking about it in terms of recruiting and how they’re able to filter resumes. I’m looking at it through the lens of diversity, equity, and inclusion to see how the technology is actually helping because we already had, you touched on a nerve, Pete, but you know we already had a lot of bias in the way in which people were even given opportunities to interview for jobs.

And depending on who’s building that technology, it’s just amplifying what the machine is being fed, which is by a human, which naturally has bias. So, I’ve been looking through studies. I’m not ready to cite one yet because I’m still doing my diligence on which ones are credible and not, so I don’t want to cite one and give them that shine yet. But I have been very excited and very intrigued, and spending a lot of time in researching who’s building the technology and looking at the differences in recruitment rates along different affinity groups, let’s say, and whether or not those stats are actually changing.

Pete Mockaitis
Intriguing.

Janice Omadeke
I know it’s a little different, but I enjoyed it.

Pete Mockaitis
Well, no, different is good. You might just come up with some unique killer insights that are powerful, so that’s fun. Good luck. Enjoy. Hope it takes you some cool places.

Janice Omadeke
Thank you.

Pete Mockaitis
And a favorite book.

Janice Omadeke
The Power of Positive Thinking.

Pete Mockaitis
Oh, yeah.

Janice Omadeke
Always a good one. Got that one early. I still refer back to it when I need a little bit of humbling and to just settle my nervous system. I think that’s always an oldie but a goodie. I think Masters of Scale, of course, I mean, just a classic. Lost and Founder is an exceptional book. I read that during, in 2018, during the early stages of my first company, The Mentor Method, and it’s beautiful.

Pete Mockaitis
Okay. And a favorite tool?

Janice Omadeke
My timer. The timer on my phone. I set it for meetings ahead of time. I set it to end meetings. I live by it. That’s when I know to get ready to go somewhere to meet my friends. I need my timer because I can get in productivity loops, especially with my work in AI and product development and everything else. And then with the book, Mentorship Unlocked, and my conversations with people, I can just get in a loop where I’m actively working on something, and that sort of reminds me to get up. I’ll set timers to get water. I’ll set timers to do a lap around my building or what-have-you, but without my timer I think I could easily lose track of time.

Pete Mockaitis
Okay. And a favorite habit?

Janice Omadeke
Getting 85 ounces of water in every single day.

Pete Mockaitis
Lovely. And if folks want to learn more or get in touch, where would you point them?

Janice Omadeke
Yeah, let’s connect on LinkedIn. You can find me, Janice Omadeke, on LinkedIn. You can also find me on Instagram @janiceomadeke. And you can also visit my website, JaniceOmadeke.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Janice Omadeke
Think about your goals for the next 6 to 12 months. Actually, I want you to take a sheet of paper, write down your goals for the next 6 to 12 months. Next to that, write down what your naysayer or inner saboteur is telling you, why those aren’t accomplishable. Then next to that, remind yourself what skills and strengths you have that will help you get there, and then what types of mentors and resources you’ll need to actually accomplish them if you left that column on why you think you can do it right now blank.

Get clear on what you want to work on over the next 6 to 12 months, and then do everything you can to tell that saboteur and that naysayer that it is possible, and start building community and resources around that.

Pete Mockaitis
All right. Janice, this has been beautiful. I wish you many rich mentorship conversations.

Janice Omadeke
Thanks, Pete. Thank you for having me.

963: How “Bad” English can Enhance Communication and Relationships with Dr. Valerie Fridland

By | Podcasts | No Comments

 

Dr. Valerie Fridland shares surprising insight into why filler words and other vilified elements of speaking aren’t all that bad in the workplace.

You’ll Learn:

  1. The surprising value of saying “Uh” and “Um”
  2. How to switch up your language to build better relationships 
  3. The one word that makes you sound more convincing 

 About Valerie

Dr. Valerie Fridland is a professor of linguistics at the University of Nevada in Reno. Her new book, Like Literally, Dude! Arguing for the Good in Bad English, takes a fascinating look at the history and patterns behind the modern speech habits we love to hate. She also writes a monthly blog called “Language in the Wild” for Psychology Today, is a regular guest writer for the popular Grammar Girl podcast and has a lecture series, Language and Society, available with The Great Courses.

Her popular facing work has appeared in The Wall Street Journal, Nature, Entrepreneur Magazine, Psychology Today Magazine, LitHub and The Conversation. Valerie has also appeared as an expert on numerous shows and podcasts including CBS News, NPR 1A, NPR Here and Now, NPR Day to Day, Dax Shepard’s Armchair Expert, Alan Alda’s Clear and Vivid, Newsy’s The Why, The Gist, and The Lisa Show.

Resources Mentioned

Thank You, Sponsors!

Valerie Fridland Interview Transcript

Pete Mockaitis

Valerie, welcome.

Valerie Fridland

Well, thank you. I’m so happy to be here.

Pete Mockaitis

I am, like, literally so excited to be talking about your work and the implications of language in life and business and professional careers. So, tell us, what is your area of expertise as a professor and researcher and writer?

Valerie Fridland

Well, that’s a bit of a tongue twister. I’m what’s called a sociolinguist, which you don’t want to say five times in a row at a party because it tends to get blurred together. But what I basically study is how the language we use comes from who we are socially, and this can be things like whether we’re young or old but also from the way we interact in particular social settings. So, it’s not, like, there’s just one system of language and we use that same system everywhere. Language is really fluid and flexible depending on who we are generally and who we are in moments, and that’s what I study.

Pete Mockaitis

Okay. Lovely. And you have packaged some of your insights into your book, Like, Literally, Dude: Arguing for the Good in Bad English. Tell us, any particularly surprising discoveries you’ve made while putting this together?

Valerie Fridland

I think every chapter was actually something very surprising to me even as a linguist where I knew some generalities about it, but as I did more of a deep dive into the background and history of some of these features that we love to hate in our speech, like “like,” or, “literally” used non-literally, that they all had these really fascinating histories to get to where they are today. A lot of them are centuries old, even though we think they’re new things.

So, I think the biggest surprise for me was how old some of the features that we think are new are, and also how “um” and “uh” are incredibly useful from both a listening and a speaking perspective, and I had known that there was literature that suggested that we do them because we’re thinking harder, but I didn’t know the extent of how impactful they are on a listener as well until I started doing the research.

Pete Mockaitis

Okay. Well, Valerie, we just can’t wait. How is that impactful and useful to a listener hearing “ums” and “uhs”? I’m assuming you mean impactful not just in the “I’m so annoyed at this unprepared speaker,” but rather in some other ways.

Valerie Fridland

It might be impactful in that way as well, but I think “um” and “uh” are a great example of things that we feel are socially not helpful, that actually offer a lot of linguistic benefits, and that’s why we do them, because things don’t just spontaneously happen just because. In language, they happen because they’re doing something for us.

And “um” and “uh” are interesting because, A, they’re universal. We really haven’t found a language yet that doesn’t have some form of “umming” and “uh-ing.” They may not sound exactly like English, so it might be “a” and “ano,” for example, in Japanese, but they have similar traits of being these short words that we put in when we’re thinking heavily about what we’re saying.

From a listening perspective, I think what was fascinating to me is that there’s a difference between “uh” and “um” that I think people don’t realize. We typically “uh” when we simply need a very short break to process something in terms of what we’re going to say. But we say “um” when we are doing even heavier cognitive retrieval.

So, what we find when we look at research, if we measure the pause length that follows an “uh” or an “um,” people pause longer after “um,” suggesting they’re searching for a word more deeply in their cognitive archives, than when you use an “uh.” And, typically, people tend to have some sort of sense of how long they need to break for. So, they understand how deeply they need to think.

So, when we asked students questions that could have one-word answers but some of them were more difficult than others, so, for example, “What’s your dog’s name?” which should be pretty easy for you to come up with, versus, “What’s the name of the sport in which they award the Stanley Cup?” which people like me would have no clue, we find that people either used “uh” or “um” depending on how long they thought it would take them to answer, which is really fascinating.

But the even more amazing thing about your “ums” and “uhs” in the listening perspective is they seem to signal to a listener that you’re going to say something that requires them integrate new information. So, for example, if we’d been talking about names, and then I was using a name that we’d talked about before, I probably wouldn’t say “uh” or “um” before it.

But if I’m switching course and bringing up something completely different, I probably would say “uh” or “um,” which signals that my brain is actually connecting different cognitive resources and different neural pathways to this conversation. Well, by doing that, by saying “uh” or “um” as a speaker, what I do is I get you ready as a listener for harder thinking, harder processing.

So, what we find is when we give people pop quizzes about an hour after a conversation or a story, they actually remember the points that followed an “uh” or an “um” better than they remembered the ones that didn’t, which I think is pretty amazing.

Pete Mockaitis

Wow. Yeah, that’s fascinating, and I had no idea. So, they remember that better than if they didn’t have it. And part of me wonders then, have we also done the experiment, comparing that to just silence prior to?

Valerie Fridland

Yes, that’s a very good question because, right, one thought would be, “Well, simply because there’s a little more time between.”

Pete Mockaitis

And some suspense, “I’m curious, what’s he going to say?”

Valerie Fridland

And so, we’ve done it where it’s silence, so silent pauses, and also where there are other noises, like a cough, that is the same amount of time as an “um” or an “uh,” and those do not have the same effect. In fact, we find that coughing actually makes it harder for people to remember what came after, so it’s more disruptive to the thinking process as a listener. But a silent pause does not have the same impact, so it doesn’t help you at all. So, it’s specifically “uh” or “um.”

What’s even more interesting is if a listener is listening to someone who they expect will not be fluent in English, so it might be a non-native speaker or it might even be someone that they’ve been told has some sort of speech impediment, it doesn’t have the same effect because then they think it’s related to their speech disfluency rather than as a signal of heavy cognitive information retrieval. And so, it does seem to be very specific to what we know and do for us typically.

Pete Mockaitis

Well, that’s so fascinating. And I’m going to speculate, and you tell me what we know or don’t know or what the smarter speculators are speculating. I’m guessing that’s because somewhere deep inside us, we know or understand or have linked and learned that something which comes after an “um” is something that is thought out, it is considered, some effort has gone into it, and, thusly, we afford it, more value or significance or import, like, “Ooh, this is a treasure that is about to be placed upon me,” as opposed to some junk you can rattle off without thinking.

Valerie Fridland

I think it’s more like, “Oh, my God, they expect me to think by using that, so I better get ready.”

Pete Mockaitis

Oh, okay.

Valerie Fridland

So, when we look at the statistical distribution of where “uh” and “ums” tend to occur, they always occur in the average use before more abstract, more difficult, less common, or less familiar words, or at the very beginning of a sentence when we’re mapping out the sentence structure, especially of complex sentences. Which means that, as listeners, what we’ve been exposed to is that “uh” and “um” precede hard stuff, right? They precede things that are taking a little more cognitive effort.

So, that’s probably why we have learned to be trained into letting it signal to us that we better ramp up our cognitive resources to do some heavy cognitive lifting when we hear “uh” or an “um” in the speech stream. So, in other words, it’s sort of like a flag that says, “Hey, hard word here,” and I get my brain ramped up for that hard word because I know it’s coming due to the “uh” or the “um.”

Pete Mockaitis

And is there an optimal length of “um” or “uh” so as to maximize the powers of this effect?

Valerie Fridland

Well, “uh” seems to be more effective than “um.” and that’s probably because it signals shorter pauses than longer pauses.

And when someone “ums,” we find people are more likely to try to jump in and help them, and I think that’s because when you “um,” it signals to a listener that it’s a harder thing you’re doing, that you’re really searching more deeply in your cognitive word lexicon to come up with that word, so as a listener you start thinking, “Huh, what word are they meaning?”

Because have you ever had that happen where someone’s like, “It’s uh, uh,” and you were like, “Okay, I could come up with that word for you”? It drives my mother crazy, actually, because I do it to her all the time. But I think the “um” tends to signal that someone needs more help and, therefore, we don’t think about what they’re saying as much as what they are needing to try to say or get out, and it doesn’t help us.

Pete Mockaitis

Intriguing. And could you tell us a little bit about the magnitude of this effect? Is this a smidgen more memorable, or is this like dramatically, double, triple memorable?

Valerie Fridland

I don’t think it’s a magnitude effect of in huge enormous order because there are a number of different things that can influence it. For example, if you say “uh” instead of “um,” also what type of speaker you are, if you’re native, non-native speaker, if someone thinks you have a speech disfluency, all those things affect us. It also depends on the listener and the speaker’s relationship and whether they know that person “uhs” and “ums” a lot, it’s just a habit, because we do have heavy “um-mers” that might say “uh” or “um” a lot.

And if that happens, you’re probably less likely to have this keeping on happening every time they’re using an “uh” or an “um.” And I think we’ve all met that person that “uhs” pretty much every word. Well, you just can’t devote that much mental energy to them. In fact, it can be kind of exhausting. So, I think we have to just sort of mitigate it to say “uh” and “um” are not bad things, in terms of how they signal to a listener that we’re actually coming up with some pretty important things that they need to listen and pay attention to.

The magnitude effect is that it’s certainly happening more than when they don’t do anything before those words. Whether you want to add “uh” in front of important words in a presentation, I would say that you probably want to hold off on that, but whether you want to eradicate them from your speech, that would be where I would spend more time thinking about.

So, say you’re preparing for a presentation as a speaker at a business or at a convention that you’re going to, I think what you need to think about is, “Do I ‘uh’ or ‘um’ as a habit where it’s distracting because what it’s indicating to a listener is I haven’t practiced enough because I’m searching for the words?” because that’s what “uh’ and “um” mean to us.

“Or is it helpful because it’s before key points that I might want them to remember later?” And I think that’s where the fundamental difference lies. If it’s before key points, it actually can be helpful. If it’s every other word, or even every key point, then it’s actually going to be distracting. So, I think you just have to be really strategic in what you choose to do with “um” and “ah.”

Pete Mockaitis

Well, I think the most striking thing you said is that it’s more potent than a silence, because I have found, sure enough in my own experience, when someone’s speaking, then they just pause for a while, “Well, what’s going on?” I mean, they’ve really got me. And so, if the impact of an “uh” is better than a silence, that sounds pretty potent indeed.

Valerie Fridland

Well, silences are confusing. I think what happens is when someone pauses, we don’t know why they paused. So, they could pause because they’re trying to give a rhetorical effect and really make us think about what they just said, or they could pause because they don’t know what they’re saying, or they could pause because they’re having a heart attack. I mean, we just don’t know.

And so, we’re, as a listener, trying to struggle to figure out why they’re pausing, but when we “uh” or “um,” we know what that is, and so it’s a really clear signal that someone is continuing, is planning to continue the talk, and also that they’re just needing a break to process things.

Pete Mockaitis

All right. And tell us then, thinking about in professional context, if we are using “ums” and “uhs” or “likes” and “literallys,” what is the perception of us as speakers by those listening and hearing us, ideally in a professional environment, if you have that research available? Because I think that could be a concern is like, “Oh, my gosh, I sound like a moron with all my ‘ums,’ ‘uhs,’ ‘likes,’ ‘literallys.’” And to what extent is that well-founded versus a dream?

Valerie Fridland

I would say that one of the things people ask me a lot is how they can stop using “like” so much because they feel like it makes them sound like an idiot. I mean, that’s definitely something that people come to me to see if they can get any help, and there’s a couple things that I need to talk about before we break down the research on that. One thing is that “um” and “uh” are actually quite different than “like” and also “literally” used non-literally.

“Ums” and “uhs” are what we call filled pauses, and they actually are cognitive flags of processing. So, they’re really not having any semantic content or literal meaning. They don’t contribute anything to the meaning of what we’re saying. They’re simply indicating that a speaker is actually processing things in their brain, and that’s just a sort of verbal, “Hold on a sec.” “Like” has some content. So that’s different than a filled pause. That’s what linguists call a filler word because it fills a space in a sentence that could exist without it. So, I could say, “He’s, like, going to go there,” or I could say, “He’s going to go there,” and in both cases, the general meaning is the same. But if I say, “He’s, like, going to go there,” that actually gives you as a listener a little different vibe about what I’m trying to get across than if I just said, “He’s going to go there.” It might indicate to a listener, “I’m not 100% sure when or how or if, but I think he’s going to go there,” versus a statement like, “He’s going to go there.”

Or, if I said, “He’s, like, ‘I’m not going to do it,’” what that tells listeners, it might not be verbatim. If I said, “He said ‘Whatever,’” that tells you this is exactly what he said. But if I said, “He was, like, ‘I don’t think so’” that just means that’s the gist. It’s not verbatim. So, it actually communicates some literal meaning. I know it’s a really fine distinction, but it’s actually important in how we use them.

Pete Mockaitis

Well, I’m laughing because sometimes when you’re communicating what happened, people might just make noises for the gist of what someone said, “She’s all like, ‘Aargh.’” And so, you wouldn’t ever say, “She said, ‘Wah!” “No, I’m sure she didn’t say that.” But if she’s like that, it’s like, “Oh, she was feeling kind of frustrated and irritated by your request.”

Valerie Fridland

Bingo!

Pete Mockaitis

“Yes, she was like that noise.”

Valerie Fridland

That’s exactly right. That’s a perfect example of the difference between “say” and “like.” The other thing we find with that quotative is sometimes people will say “I was like” when they’re talking about themself and then they’ll use a different verb to describe what someone else said. So, I might say, “Well, he said he didn’t want to do that, but I was like, ‘Hell, yes, I’m going to do that!’” where it’s more like you’re describing your thought process, and you want to make sure that someone doesn’t think you actually said it out loud. So, there’s actually a lot of nuanced meaning to “like” in those circumstances that it does communicate.

I think the “like” that people tend not to like is the one that we call a discourse marker, which is where it’s sort of just stuck in between things. So, it can be at the beginning of a sentence, it can be at the end of a sentence, it can be just stuck in the middle of a sentence, but people tend to think that it really has no meaning, that it doesn’t contribute much. And I think what we find is people tend to react more negatively in job interview settings, or in even communicative settings, to those kinds of likes than the likes that’s used as either an approximator.

And that would be something such as, “He was, like, 12 years old,” instead of, “He was about 12 years old,” or the quotative verb, because those actually serve a purpose, and the “like” that’s just stuck in at the beginning or the middle don’t seem to serve a purpose to us. So, I think what’s really important when we talk about, “Do people like or not like “like” in communicative or job settings?” is, “Which kind of ‘like’ are you talking about?”

As an approximator, “like” doesn’t really affect people’s interpretation of you because it’s so widespread and it seems to be across the age groups, and that’s the one where you’re using it instead of “about.” We do find a trend that younger speakers use it more in that context than older speakers, but even then, it’s quite prevalent in all ages’ speech. The quotative and the discourse marker “like” do tend to be typically younger speakers. And for that reason, when we look at how they sort of perform as speakers in job interview contexts and when they’re using “like,” they do tend to get a negative bent in their receptivity of job interviewers when they do that.

What that means is when you’re going to a job interview or a context that’s high stakes in a workplace environment, particularly if that environment or the upper management is older, using “like” in those other contexts does seem to give off a negative opinion of you. But the interesting thing is when we looked at that same research that showed that, that evaluators tended to rate people down if they used those kinds of “like,” we find that when they were in an interaction in that same interview, where they were having casual conversation about their families, or activities, or something that sort of switched from the more formal parts of an interview to the less formal parts, we find that that actually increased sociability ratings of that candidate.

So, I think what’s really the key takeaway here is when you walk into an interview, do you want to use “like” wildly? No. But, again, if you’re having a casual, more intimate conversation about something social rather than something occupational, it’s okay to let that more informal language out a little bit. You just want to be a little measured in your use.

Pete Mockaitis

Well, it sounds like when you say it’s okay, it may even, in some contexts, be superior. Like, if we’re in a casual, socializing, bonding environment, and I am speaking in the Queen’s perfect English the whole time, like, “Valerie, what plans do you have for your weekend? I am looking forward to going on a boat with some friends.”

Valerie Fridland

“With whom do you want to go on the boat with?”

Pete Mockaitis

With whom, yeah. And so, it’s almost like, are you, like, do you have a script? Or is this just how you talk? Or what’s going on here? In terms of there’s a time and a place where these components seem to reinforce the vibe in a positive, likeability way.

Valerie Fridland

Absolutely. And I think what you did is you hit on a really interesting fact about language, is we have a repertoire or a sort of continuum that we operate on between this very, very formal, in a really high-stakes context type of language, and then we have the really solidarity-based, friendly, intimate language, and we all vary on those two poles of our daily conversation. So, when I’m talking to my family or a friend over a beer, if I talk to them like I talk to my boss at work, I wouldn’t have a lot of friends to have a beer with.

The same goes to say with my boss. If we have a more kind of distant relationship, if I take a too intimate tone with him linguistically, that will not go across very well. But what if I’m trying to build that kind of a relationship? Then I might want to add some more informal banter and talk about casual things in those tones because that will help us build a relationship. Because part of what makes us understand our relationship to each other is the way that we choose to talk to each other. So, if I use overly formal speech, what I’m doing is I’m distancing us.

And what we find, actually, is when we look at joking contexts or arguing contexts, joking contexts tend to have more informal speech. When we start to argue, we tend to actually use more like G’s on our I N G’s and more formal speech overall because we’re trying to take a power and authoritative stance. And I don’t think when we have a relationship with someone that’s friendly and casual, we want to have an authoritative stance with them. So, I think we do need to weigh carefully the types of relationships we have and what’s the most appropriate language to use in those contexts.

And, again, a lot depends on who you’re talking to. So, if you’re in a very white-collar field with older white men as who you’re going to be talking to, chances are a more distant, formal, linguistic environment will be what you find there. If you’re doing it at a startup in Silicon Valley, and they’re playing pool while they’re interviewing you, chances are you want to use a little more “like” and be a little more flexible, maybe even stick an “um” or an “uh” in and say “literally” non-literally about five times, because that’s the kind of language use that’s going to ingratiate you in that context. So, I think there’s no one answer. There’s a variety of answers, depending on the context you find yourself in.

Pete Mockaitis

In terms of thinking about professionals who want to be more awesome at their jobs, you have a wealth of knowledge about linguistic matters, we’ve covered a few fun nuggets here, what are some of the top do’s and don’ts that your research has highlighted for professionals in this context?

Valerie Fridland

Well, I think one really interesting do is that we should be a little more intense. When we look at people that use adverbial intensity, and what I mean by adverbial intensity is they use adverbs that pump up or ramp up how much they are trying to express of something. So, if I say, “I’m totally excited about this,” or “It’s really great the way our numbers have shot up,” that’s the use of intensity.

When we look at studies that measure how much people use adverbial intensity in workplace settings, we find that people that don’t use them, come across as very robotic and less sociable, and people that do use them not only come across as more sociable, but also as more reliable and as more believable. And I think that’s because when you use an intensifier, which is ramping up an adjective or a verb, what you’re expressing is, “I’m really confident in this. I don’t just feel like it’s good. I feel like it’s really good.” So, it’s basically saying, “I’m pretty committed to what I’m saying here, that I believe in its truth.”

Whereas, if I don’t use an intensifier, “You know, you take it or leave it,” I think there’s an ad that’s sort of, “Just okay is not okay.” Have you seen that ad? And it’s like, “How’s the surgeon?” “He’s okay.” I mean, no one wants a surgeon that’s just okay. You want a surgeon that’s really amazing. And it’s, again, this idea of intensification, highlighting how much of a quality something has, and my belief and commitment to it.

And so, as a speaker in a presentation or a business setting, I want to convince the people that I’m talking to, whether it’s sales or marketing, that I’m 100% on board with what I’m saying, and using some intensification can really help that. I think that’s one good finding that linguistic research can parlay into the job setting.

Pete Mockaitis

That is phenomenal. And we had Jonah Berger on saying similar things, that we like to hear confidence, totality, absoluteness, in so far as you could do that without being deceptive or, like, “Actually, we need a reasonable risk profile on this, and so your totally, absolutelys, are actually making me more nervous.”

Valerie Fridland

Right, exactly.

Pete Mockaitis

But in many contexts, we like a lot of absolutely, totallys, even if it’s a, “Hey, unfortunately, I know I said, ‘Absolutely, I could do that by Thursday’ but, you know, these emergencies have popped up.” Are you aware, do we lose face or credibility if we play the adverbial intense game and then don’t deliver more so than if we’ve played it safer?

Valerie Fridland

Well, I think it depends on how reliable you are, typically. I think that’s really a personnel-driven issue rather than a linguistic-driven issue. If you tend to do what you say, then I don’t think, whether you’re intensifying or not, people are going to be disturbed by you promising something extremely and not delivering.

But if it’s a pattern, then, absolutely, what it does is it actually makes people believe you less, and I think if you intensify more and deliver less, that’s absolutely going to be problematic. But I think that’s really personality-driven and how good an employee you are has a problem that’s less to do with your language and more to do with your performance.

But another thing that I would suggest that people think about when they’re trying to use language to help them in a job is we do a lot of speaking in our work, and sometimes we’re speaking to just colleagues and it’s really casual. Other times we’re giving presentations or we’re talking at a meeting and we’re representing something.

One thing that we find is when people are dynamic speakers, and that means that they use a fairly fast speech rate, and they moderate their tone up and down, obviously, you don’t want to do it in a weird way where it comes across like I’m doing it in a perfunctory manner, but just in a very excitable sometimes a little slower and more dramatic and others, that you’re moderating your tone a bit and your prosody, that those speakers come across as more charismatic.

And when people are more charismatic speakers, we don’t notice things like “ums” and “uhs” and “likes” as much. So, we filter them out because we’re really, really interested in what they’re saying. So, I think what we need to do is think about, “How can I be a dynamic speaker?” especially on Zoom, a lot of us are doing virtual meetings. And is there anything worse than having someone drone on and on in a monotonous voice, saying something very uninteresting without any dynamicity? Not really. So, think about being a dynamic speaker.

The faster you speak, and I don’t mean be crazy fast, make sure, obviously, people can understand you, but faster speech rate tends to correlate with better ratings of speakers, and a little more dynamic in your tone. And if you try to do those in a natural way, it can help you come across as a better speaker.

Pete Mockaitis

Oh, thank you. Along the lines of don’ts, I’d also love to hear do you have any particular pet peeves that just annoy you so much? And also, there is scientific evidence, research to suggest, “Hey, it’s not just you. Most people can’t stand this, so maybe we should cut it out.”

Valerie Fridland

That’s a hard one because I’m supposed to know better. Of course, there are things that that annoy me. I’m personally really dedicated to LY on adverbs. I really love my LYs, so I like to go slowly rather than slow. And I don’t want to walk quick, I want to walk quickly. And research does show that those are going the way of the dodo, so I’m in a minority in terms of wanting to use them. But it is still something that prescriptively people do suggest you use. So, it does prescriptively seem to matter to people in writing, but in everyday speech it doesn’t seem to matter. But I also know that’s a me problem and not an LY problem so I’m trying to be more understanding of it.

The other thing that I think most people find annoying is those terms like “bruh” or “bro.” That actually drives me crazy. Well, the only reason is because I have a daughter who calls me “bruh” all the time, and I think there are a lot of older speakers that feel that way. But in general, I’m pretty understanding about almost everything we do in language because language change is fundamentally what brought us the English we speak today. I don’t think anybody wants to go back to the days of Beowulf, so I’m pretty open.

Pete Mockaitis

Okay. Well, I’d love to share with you some of mine and you tell me if there’s any research on this or I’m just a quirky fellow.

Valerie Fridland

Okay, I’d love to hear it. What is it?

Pete Mockaitis

I don’t care for, I think it’s kind of related to each other, when people say “obviously” as well as “right?” So, when someone say, “Well, obviously, this is the best podcast ever.”

Valerie Fridland

Well, obviously it is.

Pete Mockaitis

You know, it’s like, it just feels so presumptuous. I also feel the same way, like, with the newspaper headlines when it says that such and such issue. It’s like, “The Trump trial. What you need to know.” It’s like, “You don’t know what I need to know. You don’t know me. You don’t even know my context, my goals, my values, my visions. Like, what I need to know is wildly different than what maybe someone else needs to know.”

So, I guess I’m a little bit persnickety about, I guess, maybe just like the implied judgment. So, it’s like, “Obviously says to me, if you didn’t know that, you’re an idiot.” And it’s like, “Maybe they didn’t know that so don’t take any unnecessary risks here.” So, this is my view, but sometimes I’ve been told I could take language a bit literally, as opposed to just really absorbing kind of the emotional vibe that’s really what’s at work behind the language.

Valerie Fridland

I don’t think you’re alone. I’ve actually heard a lot of people that get annoyed with that “right?” that comes in as an agreement marker. So, Mark Zuckerberg actually uses that “right” form quite a bit, and there was even an article in the New York Times about his use of “right” in that way because people find it kind of insulting because what it’s assuming is he is right and you have to agree with him.

Pete Mockaitis

It’s like, “Actually, no, Zuck, I disagree vehemently.”

Valerie Fridland

“I disagree. Yes, I strongly disagree.” And so, I think what you’re talking about is this assumption that a speaker makes that you share the same background knowledge and belief system as they do. And, yes, it can be irritating when you get that idea, but I bet you have people in your life that say “obviously” and “right” that don’t annoy you that way. So, it’s probably somewhat dependent on who’s using the “obviously” and the “right,” but I don’t think you’re alone in especially the “right.”

I know that’s something that’s been written about a lot, because it’s not a “right” that’s simply asking someone to consider a proposition. It’s a right that’s asking them to agree with you on something and sometimes you just don’t agree with someone, and it sort of presumes that you should. So, I think you’re not alone in feeling that’s irritating. Rest assured.

Pete Mockaitis

Okay, certainly. And tell me, anything else, irritants that we’d be better off just banishing?

Valerie Fridland

You know, I know a lot of people that don’t like “hopefully” as a sentential adverb because it’s supposed to only be in front of a verb and not the entire sentence. So, that was a complaint that I think about 20 years ago, really, was a big one so, “Hopefully, we’ll go there tomorrow.” And proponents of very prescriptive usage say that you can’t use “hopefully” as a sentential adverb. But I’m here to say that I think we use it as a sentential adverb more often than not these days. So, that’s another one that has sort of gone the way of the dodo and personally doesn’t bother me. But I’m sure there’s someone out there listening that’s getting very irritated about my “hopefully.”

Pete Mockaitis

These scorching hot takes are going to cause some rancor, perhaps, in the comments or…

Valerie Fridland

Maybe. Oh, the other one I think a lot of people get annoyed, and I use this one myself, so I apologize to everybody that I annoyed through this podcast, is “actually,” using “actually” quite a lot, where you say, “Actually, that is exactly what I thought,” or, “He, actually, is going,” or,“Are you actually going to do that?” where you’re using “actually” quite often. That seems to be something that I hear a lot about that some people don’t like the use of “actually” in those contexts because they think it suggests that someone wasn’t going to do it otherwise.

Pete Mockaitis

Well, now when you say “actually” that reminds me of the phrase “to be honest.”

Valerie Fridland

Oh, yes.

Pete Mockaitis

And so, I think that goes without saying and I think you’re always honest. I have a friend who is a lawyer who, he was he was in court, and the judge said something to him. He was just sort of thinking for a while, it was like, “Well, your honor, to be honest, we…” and he said, “Counselor Doyle, I expect you to always be honest with me in my courtroom.” He was like, “Oh, yeah. Yes, of course,” which I thought was part of the “Yeah, that’s what we’re thinking, but we can’t say that because we’re not judges who could preside over the conversation.”

Valerie Fridland

It is really funny how we feel driven to tell people that we would be honest in this one circumstance, and not in every other one. But people definitely now are saying “honestly” or “to be honest” a lot more than they did before, and I think I have heard a number of people say that, “Well, I expect you would be honest with me all the time.”

But, again, that’s where we get that literal sense versus metaphorical sense of language use that people get really tied to, and this is a problem with “literally” used non-literally. People get really tied to what the original sense of a word was or the original use without realizing that there are so many things in language that we use every day that are the complete opposite of the meaning that they had a hundred, two hundred years ago.

“Literally” used non-literally is one of those that people get annoyed with, but “very” has changed in meaning drastically since the 17th century. When we look at Chaucer or Shakespeare or things from the 1500s, some of the Bibles, the Tyndale Bible, for example, we find that “very” was used to mean “true.” So, he would be the “very prophet,” meaning the true prophet, or you’d be “very” in word and deed, “true” in word and deed. And we didn’t find it used as just an emphasizer or intensifier until about the 17th century, where it started to take on, if something’s true, it has a hundred percent of something. It’s very emphatically true. It’s a high degree of something.

And so, we started to see “very“ used to mean extensively or extremely and not true anymore. Although, every once in a while, you’ll hear someone say, “On this very spot, this is where he died.” And again, that means on this exact or true spot. So, here’s a perfect example of a word that’s changed drastically and we use it for all sorts of purposes, every single one of us, and we don’t get annoyed by it. So, I think we just have to be a little more flexible in the way we look at language.

Pete Mockaitis

All right. Valerie, tell me anything else you want to make sure to mention before we hear about some of your favorite things?

Valerie Fridland

I think that’s good. I feel complete.

Pete Mockaitis

Okay.

Valerie Fridland

Honestly. To be honest, I feel like we’ve covered it all.

Pete Mockaitis

Well, I appreciate your honesty. Can you tell us about a favorite quote?

Valerie Fridland

My favorite quote is from a linguist called Max Heinrich, and he had the quote that said, “Language is a dialect with an army and a navy.” And I think that’s a very accurate way that we describe the difference between who speaks a dialect and who speaks a language.

Pete Mockaitis

Okay. And a favorite study or experiment or bit of research?

Valerie Fridland

Well, I think the “um” “uh” study, where people were given, they were connected with electrodes on their head, and they were given sentences where there would be an expected or predicted word in it, versus one that was unexpected. So, it would be like, “Everybody has bad habits. Mine is biting my blank.” What would you put in there?

Pete Mockaitis

Nails.

Valerie Fridland

Your nails, right? But what they did instead is sometimes they would put nails and sometimes they would have what followed be something unpredictable. So, “Everybody has bad habits. Mine is biting my tongue.” So, is it possible to bite your tongue? Yes. But would it be a weird habit to have? Absolutely.

Well, when they found that if they stuck an “uh” before the unpredicted word, they actually decreased the brainwave activity around that unexpected word. It was called an N400 effect, which is something that indicates someone didn’t expect to hear what they heard and they were having problems processing it.

Well, when you stuck an “uh” before saying “tongue” instead of “nails,” you decrease that effect, meaning people were better able to integrate that unpredictable information. And I also think it’s hysterical to imagine people, all stuck up with these electrodes, talking about biting their nails and their tongue.

Pete Mockaitis

And a favorite book?

Valerie Fridland

I love The Professor and the Madman. I don’t know if you’ve ever read that book. It’s by Simon Winchester. Now, it’s, on the surface, the story of the making of the Oxford English Dictionary, which I know sounds kind of boring, but it’s actually about a man that contributed in the 1800s to the Oxford English Dictionary, probably more than any of the other volunteers that they had working on looking at first known uses of words.But the crazy thing about him was that he was this brilliant genius in an insane asylum. He had been sent there because he was a madman and he had killed somebody, but yet he was so brilliant and he brought with him to the insane asylum his collection of rare books, and he spent his life helping to construct what we now know as the greatest dictionary of all time, the Oxford English Dictionary, and it’s really a fascinating book.

Pete Mockaitis

All right. And a favorite tool?

Valerie Fridland

I would say that my favorite tool is writing things down. I know I’m a linguist and I focus on spoken words, but what I find when I’m preparing for something is the act of writing really commits the grooves in my brain to what I’ve written.

So, when we just sort of orally practice something, we’re just not dedicating the cognitive sort of density of writing to what we’re trying to get across, and it’s a little more superficial of a practice. What I find is when I write something, it commits my brain to what I’ve written. In fact, I can visualize it when I’m talking about it orally, and it really helps me be organized and conscientious in the way that I’m talking to someone.

Pete Mockaitis

Okay. Is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Valerie Fridland

In my book, I say, “There’s no right way to speak English.” And I’ve actually found that that surprised me but it was one of the things that was most often quoted. In fact, for example, in the Wall Street Journal review, that was one of the things that was quoted because it was so obvious to me that we all have different ways we come to language, and whatever is right for us has been developed because it has worked for us in our lives, in our neighborhoods, and who we talk to.

But we have such firm beliefs about bad English that I think that’s why that has resonated with a lot of people that feel justified in the choices they make linguistically because that’s what their truth in terms of language has become. And so, when someone that’s a linguist who studies language is able to say, “There’s no right way to speak English,” meaning we have a lot of different diverse ways that we talk in different circumstances, and what’s right for one person and in one context isn’t right for everybody else, I think that’s legitimizing, for example, people that use “literally” non-literally or say “like” a lot or vocal fry or choose to use singular they. It just lets people be who they are and make the linguistic choices that fit their identity.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Valerie Fridland

They can go to my website, ValerieFridland.com.

Pete Mockaitis

And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Valerie Fridland

I would say just relax and breathe when someone is doing something with their language that bothers you. Just remember, it’s probably you, not them, and we can all learn to just be a little more understanding and empathetic to the different types of ways that we’ve learned to use language, and what’s worked for me may not work for someone else. What’s been indoctrinated linguistically into another person may not be the same as what I’ve learned or been socialized into. And I think if we can just relax a little bit instead of be so judgy, it will help us be better speakers, better empathizers, and also better employers.

Pete Mockaitis

Valerie, thank you. This has been awesome.

Valerie Fridland

It’s been awesome to talk to you, too. Thank you for having me on.

955: Mastering Emotion and Conversation Like a Top Hostage Negotiator with Scott Walker

By | Podcasts | No Comments

 

Former hostage negotiator Scott Walker shares powerful principles for masterful dialogue when the stakes are high.

You’ll Learn:

  1. The number one skill of master negotiators
  2. Two tricks to help prepare you for any conversation
  3. How MORE PIES help build rapport 

About Scott

Scott Walker is one of the world’s most experienced kidnap-for-ransom negotiators. He has helped resolve more than three hundred cases and other crises, such as piracy and cyber-extortion attacks. He spent sixteen years as a Scotland Yard detective engaged in covert, counterterrorist, and kidnapping operations. He left the police in 2015 to support organizations, government departments, and private individuals in securing the release of hostages. He now delivers negotiation workshops to organizations all over the world and is sought after as a keynote speaker. His first book, Order Out of Chaos, is out now and is a Sunday Times bestseller.  

Resources Mentioned

Scott Walker Interview Transcript

Pete Mockaitis

Scott, welcome.

Scott Walker

Thanks for having me. Good to be here.

Pete Mockaitis

Oh, it’s great to have you. And I think we must start with a thrilling hostage negotiation story.

Scott Walker

A thrilling hostage negotiation story, just like the movies obviously, because that’s how every single one where the helicopter gunship comes in and there’s a mass battle. I’d like to say, actually, before I get into the story is if there was a fly on the wall for 99% of these kidnap-for-ransom negotiation situations, people will be thinking, “Is that it?” in terms of, “Where’s the high drama? Where’s the high stakes?” but that’s the last thing we want if things are getting really off the chart, we’re kind of doing a job wrong.

But you want a story, let me give you a story. Okay. A few years ago, I was in Africa, on a case in West Africa, and six people have been taken off a ship by pirates and were being held to ransom by the kidnappers, by the pirates for several millions of dollars.

And my job was to work alongside the families and the company whom the hostages belong to. And, usually, there’s a bit of a delay until we hear from the kidnappers, their initial demands, “We’ve got your people.” But it’s taking a long time, I’m looking around the table, there’s lots of senior people here, and I’ve kind of given them, “This is how it’s going to play out. You trust me, follow me, this is how it’s all going to work out.” and it’s not. Nothing’s really happening.

But then, as if the universe is listening, the phone rings, and they say, “Yeah, we’ve got your people. We want five million dollars and we want it by the end of the week, or we’re going to kill them,” and then you can hear a pin drop. And I turn to the guy I’m using as the communicator, and we agree to a strategy about, “Okay, for the next few calls, we’re going to get a proof of life. We’re going to come back with an initial offer to manage their expectations, and everybody, family as well, we need to be prepared for some conflict, for some threats,” and this is standard practice. So, anyway, the next week or two, two and a half weeks goes by, and we get them from five million down to about half a million, I think it was.

Pete Mockaitis

Well, 10x, there you go. Good work, sir.

Scott Walker

And it’s not about saving money, and there’s a reason why we do that, and I can go into it afterwards, and it’s relevant to workplace negotiations as well. But it’s taking its toll. It’s taking its toll. It’s making the guy that I’m using super stressed. He’s a broken man, and I realized in that moment, “Actually, we need to do something here.” Kidnappers phoned again, and he’s like, “Hey, you need to give us more time. You’ve got our people, you must look after them, they’re your responsibility,” and then this booming voice comes out from the phone saying, “No, they’re yours. We want the money by Friday or we will execute them.”

And the communicator smashes his fist against the table, and I think, “That is going to come my way any second.” But he walks out and I realized, “Unless I can establish or re-establish the trust, make sure the rapport is there, influence and persuade, and bring about some kind of cooperation with him, we’re not going to get anywhere here, and the hostages are going to die.” The kidnappers can wait, they’re easy to deal with. At the end of the day, kidnappers are just businessmen looking for a great deal. That’s it.

And so, I need emotional intelligence 101, and over the course of 24-36 hours, I get the communicator around, he jumps on the next call and we agree to a deal of about $300,000 in the end. And then a few days later, the hostages come back, of which that is in itself was interesting. And depends how long the podcast is, I could go on and on about…maybe I can say the second part of the story for later on, but some key points from that as well. Hopefully, that whets your appetite.

Pete Mockaitis

Well, it does, and that’s really, really fascinating that you’re not so much worried about the kidnappers who are making demands and threatening to kill people, as you are about your relationship with the guy talking on the phone in the same room. That’s intriguing. And so, your experience, and you sort of know the stakes and what’s going on. And so, I’m intrigued, how did you solve that problem with that person that you’re working with communicating?

Scott Walker

Well, first of all, let’s just take a step back here, and just have a look at what is a negotiation. People get scared, they run a mile when the term negotiation gets bandied around. It’s simply a conversation with a purpose, okay? And I think it’s fair to say the world needs us all to be able to have better conversations right now. Everyone’s shouting, no one is listening. And so, there’s an art, there’s a skill to having better conversations with people, if they’re kidnappers, teenage kids, or you’re working for a big corporate.

But in terms of, let’s look at a negotiation per se, there are three elements of that. There’s the other side you’ve got to manage, there’s your own side, and then there’s your internal emotions, your own mindset. And so, we often overlook our own side and we call it the crisis within the crisis. So, this is when, again, let’s just take a business setting, where dealing with your clients and the customers is the easy bit. It is relatively straightforward, but you’ve got the egos, the internal politics, the competing demands, the silo mentality, the competing budgets, whatever it is, all vying for your attention. It’s just noise on your side of the table, and that actually would take 80% of my time to manage on a case on our own side.

But again, it’s taking a step back and looking, “Okay, what’s really going on here? What is this person’s underlying needs and wants? Is it they just want a save face? Is it they want a bit of control? Are they just an ego-driven boss that likes the sound of their own voice?” And they’re easy to deal with because it’s all about them and you can play to that. And we can go into that a bit later about some of those techniques about what we can do to achieve that.

Pete Mockaitis

Okay. Well, there’s already so much to dig into there. So, 80% internal stuff, that sounds annoying and frustrating to folks like myself. Activator is one of my top strengths, “I like to get stuff done, let’s make it happen. And this, ugh, dealing with all the internal stuff is a bummer,” and yet you understand that that is often necessary for it to take up the majority of your efforts, as unpleasant or annoying as that may be to some personalities, so as to get a good outcome. And so, in this instance, you need to sort through something with your communicator. And, Scott, the human person needs completion on a story. Lay it on us. How did you resolve that?

Scott Walker

Sure. Okay. Well, again, there’s two things to remember here as well. In a negotiation, yes, there’s problem solving. You want to gather some information to solve a problem, which, in your personality type there, the behavioral trait is you want to get stuff done, and that is a natural instinct, particularly in the corporate world, “Come on, let’s get it done,” but that can overlook the second fundamental aspect, which is about establishing and building relationships.

Because unless you can do that, the gold medal, the desired outcome of every negotiation, really, is some kind of cooperation or collaboration, and you can’t do that if it’s, “I’m going for my target. Get out of my way. I’m coming through.” That can serve sometimes, but if you want a long-term client for life, a great team culture, it’s about establishing those relationships.

Funny enough, on this case, obviously working lots of empathy, active listening, validating with the communicator, he comes on board, we get the deal, but just because we’ve got an agreement. It’s not the same as the safe and timely release of the hostages, because they could get picked up by another gang, they can fall ill or injured after being released, who knows. So, we get the money, the ransom money, 300,000 US dollars in two bags, and we’ve got to get across the border from one country to the next.

And we used a courier, some brave soul who’s had lots of courage for breakfast, who then follows instructions by the kidnappers to get to where they need to get to. Meanwhile, the kidnappers are phoning me and our team, checking in to make sure every four hours that it’s going according to plan. Four hours go by, we don’t hear anything from the courier. Eight hours go by, still nothing, and you can see where this is going now. Twelve hours, nothing. Thirteen and a bit hours later, we get a phone call. The courier has been intercepted by the local police who are refusing to let him go with the money.

Cut a very long story short, we managed to fly a very important person, a trusted community elder down to speak to the chief of police who then releases the courier and the money, well, most of the money, obviously local taxes. And we think, “Great. The courier can get back on the road. This is our problem solving, remember, easy,” but then the courier wants nothing to do with it. So, that relationship is shattered, and he does a runner.

So we have to find somebody else, but meanwhile the kidnappers are going apoplectic, they think we’re trying to rip them off, we’re trying to ambush them, they’re going to get killed, and I’m just thinking, “Oh, this is a bad day in the office, really.” But again, it’s about problem solving, but importantly, it’s about establishing trust and developing those relationships.

And, thankfully, over the course of the last month or so, we built up a really good working business relationship with the kidnappers. So, we got that in the bank. I was able to placate them. Eventually, we find somebody else who takes the money, goes out to sea to a waypoint where the kidnappers come out. And this is one of those very, very rare moments where there’s a near simultaneous exchange of ransom money for hostages.

And so, the hostages get back on our boat and the kidnappers hand them a mobile phone, a clean mobile phone, and they say, “If it’s okay with you, we’re going to escort you to safety in case you get intercepted or you get into trouble. And then even if you do so later on, give us a call on this phone and we’ll come and help you out, no extra charge.” And it’s, like, talk about customer service and client loyalty.

And so, they escorted them back to safety, and then we picked them up and everybody’s happy. So, there’s some key things there around trust, building those relationships, don’t be in a rush too quickly to problem solve, and until you can really identify and deal with those high powerful emotions, you can potentially land yourself in even more trouble.

Pete Mockaitis

Yeah. So, again, so much there. And then with your own communicator, rewinding a little bit, how did you resolve that issue there?

Scott Walker

Time. Suspending my own ego about what needs to happen. It’d be easy for me to go, “Come on, pull yourself together. Get in there. Get on the phone. Your friends are going to die unless you pull this out of the bag.” That’s probably the worst thing that I could’ve done. Thankfully, I didn’t. It is using techniques like lots of empathy and emotional labeling. Empathy, people can confuse that with sympathy or compassion, but really empathy is it’s a doing word. You do empathy rather than feel it. The other side feels trust and rapport if you can demonstrate empathy properly.

And empathy is really me with the communicator kind of reflecting back to him where I think he is at and what’s going on for him, “Okay, John, it seems like you’re taking this personally for what’s happened to your friends here, and that you feel personally responsible that they’ve found themselves in this situation, and that this is really not going to get anywhere.” Simple things, when we use terms like, “It looks like,” “It sounds like,” “It feels like,” and you can label, which anybody listening or watching this, with any kind of semblance of knowledge around communicating and an active listening, these are really powerful.

They’re simple but not easy to do. And particularly when the stakes can’t get any higher, when people’s lives are on the line, it works, but it also works with your kids and in the workplace. So, by doing lots of active listening with the communicator, he was able to come back on board, and basically, he felt, crucially, this is crucial, he felt seen, heard, and understood. And until we can feel that, particularly if we disagree with somebody, if we can get the other person to feel seen, heard, and understood, then we’ve earned the right to then start to look to influence and persuade them to our way of thinking.

Pete Mockaitis

That’s lovely. And two of my favorite guests on the show, we had Chris Voss, who wrote the book Never Split the Difference, and Michael Sorensen, who wrote the book I Hear You, all about validation. And they had some similar messages there associated with empathy and validation, and that “It seems like,” “It looks like,” “It feels like,” and how that is just magical, even in surprising situations, like someone has robbed a bank and they have hostages, and it’s like, “Oh, it seems like you feel kind of stuck and scared about the situation you’re in right now.” In some ways, it’s like, “Duh, yeah. What the heck am I supposed to do?”

But it’s kind of amazing that it does take some internal emotional mastery to get past the fact that, “They don’t deserve the dignity or honor or respect, or whatever nice goodness of this warm validation stuff,” like these kinds of rage thoughts can start circulating in these circumstances, even at work too, “My boss is a jerk! Like, he doesn’t deserve that I put in this extra effort to blah blah blah.” So, help us out, Scott. When we’re in that place, how should we think about it?

Scott Walker

Well, first thing that comes to mind there is when people say, “Find the common ground. Come on, find the common ground here so you can build that rapport.” But, Pete, from your previous guests, I’m sure they said something similar around common ground is the biggest load of BS you can have in a negotiation, because I had zero common ground with kidnappers. Anybody with kids listening to this, with siblings, that’s the biggest link, biggest common thread, common ground you’ll ever have with anybody as a sibling. But how often do they fight and look for attention and seeking invalidation?

And so, really, it’s about approaching any form of conversation or negotiation with the golden rule that it’s not about you. If I go in seeking to understand, “Okay, Pete, where are you at with this? What are your challenges and issues? How do you view me maybe in this deal?” If I can put myself there and then use the active listening, the empathy, the labelling to check that, and we keep working on that, time spent doing that and establishing that trust and that rapport, using that empathy, is time well spent because I’ve seen it so many times where people rush to problem-solve, and they allow their own egos to get in the way.

And so, it’s about realizing that you can’t separate the person from the problem.

Sometimes we hear that, don’t we? “Well, separate the person, the emotions, get them out of the way and actually we can look at it rationally, logically about how to approach this.” But, again, you may get one or two wins like that, but, ultimately, what you want is this long-term repeat business or establish this rapport and this friendship or this relationship that’s going to last. And that requires you to deal with the emotions first.

And I’d say the number one skill of all the top negotiators out there, in my experience, is this ability to emotionally self-regulate, because it’s no good if I’m there with a family who are losing it. They’re breaking down understandably, they’re highly emotional, highly strung and if I’m the same or haven’t got my own act together, it’s not going to come across very well.

And emotions are contagious if we let them, which is why, when I left, when I wrote the book as well, I called it Order Out of Chaos for that very reason. My job in a negotiation is simply to bring order out of the chaos that reigns, whether or not it’s in the family kitchen or in the boardroom where the negotiations are taking place from.

Pete Mockaitis

All right. Scott, so number one is emotional regulation, okay. So, lay it on us, how do we do that effectively?

Scott Walker

And, again, I learned this the hard way. In my very first negotiation, where it nearly went wrong, where I allowed my own emotions to be hijacked, so to speak, and thankfully, a more senior negotiator, a colleague of mine, he kind of interrupted my pattern just by the little hand on my shoulder, and then I watched a master class as to how he really did that, how he regulated his own emotions and those of other people.

And over the years, over 10, 12, 13 years doing it, I came up with this immediate action drill. It’s a three-step process, i.e. drill, that I use to this day, even though I won’t be negotiating with kidnappers, I still use it in traffic or I’m in a line somewhere, or go on social media, and you get that triggered, you find that frustration, something really just, it presses your buttons. And so, the first step is interrupting that pattern.

And what that means is, if you’re sat down behind a laptop, actually just stand up and go outside and get some fresh air, or put some music on, or if it’s your thing, go and do some jumping jacks in the corner, or just do some deep breathing. Whatever it is for you to interrupt that spiral where you’re looking to name blame or shame, or to be overwhelmed by the urge to say or do something, which you may later regret.

Because once you’ve interrupted the patterns, it’s the first step, and the second step is, ride the wave. Ride the wave. And for any skiers, surfers, skateboarders out there, as you’re really surfing the waves or you’re skiing down the mountain, you are kind of riding the wave. And what that really alludes to is, when you get hit by that trigger, you have about 90 seconds, two minutes, where you’ve got cortisol, adrenaline, and other powerful drugs pouring through your body, coursing through your body. This is when you get tense, and this is when you say and do things which you later regret.

So, really, you’ve got to be able to expand your awareness, so to speak, at least internally, as to what’s going on for you, and it’s about feeling the feeling but dropping the story as to why you’re feeling it. So, it could be, “Do you know what? I’m feeling a real churning in my stomach or a tightness or tension in my shoulders. It doesn’t matter why I’m feeling it, it doesn’t matter that Pete has just said something that’s really annoyed me, it doesn’t matter. I need to, for now, I need to interrupt the pattern. I need to ride that wave for 90 seconds or two minutes. And then the third step, once I’ve allowed my nervous system and my body and my emotions to calm down, is to ask better questions.”

And you can only ask better questions, such as, “Okay, what am I missing here? What else could this mean? What’s the opportunity? What’s the learning here? How else could I look at this?” Questions that, when you’re in that fight or flight, when you just want to say something or you want to punch somebody, you’re not going to come up with those questions, or you’re going to dismiss them really quickly. So, you’re going to interrupt the pattern, you’re going to ride the wave, and then and only then can you ask really better open, really empowering questions that can maybe open up a new perspective of how you can present yourself, or actually how you can communicate to somebody else.

And you can do this before a really important negotiation or presentation. You can just check in with yourself and do that three-step process. Or in the middle of it, when the metaphorical bullets are flying, you can do it there. And no one needs to know you’re doing this. You could just do this, sat at the boardroom table, take a couple of breaths, ride the wave, and ask yourself internally a few better questions to give you some more insights.

Pete Mockaitis

Beautiful. Thank you. And I think my favorite part there was when you talk about riding the wave, you’re feeling the feeling but you’re not engaging the story. So, it’s sort of like you’re feeling anger and so you can recognize the bodily sensations of anger, it’s like, “Okay, my eyes want to squint, I have a bit of like a growling breathing, and my fists are getting a little tight, a little fist-like, and that’s…”

So, I can experience that feeling and just ride the wave, just experience it as it goes through me, instead of interrogating the emotion, like, “Why is this so ridiculous and unfair and bad and stupid, and yada, yada, yada?” I’m just experiencing those feelings without the story. So, then is your mind just kind of like empty-ish as you’re riding the wave?

Scott Walker

No, whilst riding the wave. No, it’d be full of judgment. It’s, “How on earth could they be so stupid to come up with that decision? What were they thinking of?” But then it’s being aware that you’re coming up with that story and just letting it go, and you’ve got to ride that wave. You’ve got to just tune into the body, the sensation of, “Right, just breathe through it.” And the more you can practice this, it’s like anything, it’s muscle memory, the easier it becomes.

Pete Mockaitis

And I guess what I’m saying there is as you’re tuning into your bodily sensations, you’re naturally tuning a bit away from your internal verbalizations of the words you’re hearing in your head about how this is ridiculous and enraging.

Scott Walker

Yes, because in 10, 20, 30, 50, 60 years’ time, you’re not going to be raging, or that story’s not going to be going around inside your head. If it is, you may need to let some stuff go, because you’re not going to worry about it then. So, actually, why don’t you bring in a mindset that you can come up with some solutions, you can resolve the issues from a grounded, balanced place of equanimity rather than, “That Pete, he’s to blame. I’m going to…” whatever? And that serves nobody.

We see it all the time now, people becoming far more polarized, and, “I’m right, you’re wrong. And I’m going to do everything I can to prove that, and I’m going to cancel you in the meantime.” Whereas, actually, it’s like, “Let me just stop for a second. Let me just try and clarify where I think you’re at with this particular topic, check in to make sure I’ve got that right. Is it okay now, because I’ve earned the right, to now offer my viewpoint? Great. And let’s see where we can find a way through this.” Simple, but not easy.

Pete Mockaitis

All right. So, we talked about emotional regulation. Now tell me, when it comes to identifying your counterpart’s underlying needs, what are your favorite approaches to elicit that information?

Scott Walker

Preparation is key. In the times of crisis and when you’re under distress, you rise or fall to the level of your preparation. Even though, as we know the best laid plans often don’t survive the first contact with the enemy, you still need to go through that, you still need to spend the time as much as you can. And one of those ways of doing that, there’s two steps really. The first one is A-B-C, and this was drilled into me as a young detective at Scotland Yard, the training school, was assume nothing, believe nothing, and challenge and clarify everything.

And so, if you and I, Pete, are going to enter into a business deal, the worst thing I can do is to assume I know where you’re at of how this is going to work out. And I need to clarify, I need to check my own understanding, I need to do my homework, and then I need to do what I call come up with a bunch of fives. So, you do your ABC, and then you come up with a bunch of fives as in the palm of your hand. And what that does is it reminds you that you’ve got to come up with, say, five challenges, issues, questions, threats, demands that you, on the other side, are likely to raise that might get in the way of this deal.

So, if I can identify what those are, it can help me to start to build a picture of “What is Pete really after here?” And I can test those hypotheses, and that’s all they are, at the start of our conversation, our negotiation, and you’ll either confirm, clarify, or say, “No, no, I don’t know where you got that from.” “Okay.” But through asking better questions and through that labelling and paraphrasing, quite quickly, the other side will signal, albeit subconsciously, what their real needs are.

For example, if somebody is going for a job interview and it’s all about the job title, it’s about the perks, you know really, really quickly that significance and a sense of control and certainty and a bit of ego are really important to them. So, if you want to get the best out of them, you can’t go in and judging them as to, “Well, they’re not a really good employer.” Well, actually, they could be a really good employer, but their needs are going to be different to yours, which may be, “Hey, it’s all about the team, it’s all about balance,” which is a completely different approach perhaps to that. So, it’s getting your ABCs, it’s coming up with your bunch of fives.

And then once the conversation, the negotiation has started, it’s really just, listen. I call it level five listening. The first couple of levels of where you’re just listening for the gist, or you’re listening so I can rebut what you’ve said because, “Hey, after all, I’m right and you’re wrong, and I’ve got the better deal.” And then you can kind of go down to level five which is I’m almost listening for what you’re not saying. I’m listening for the space in between the words, “What’s the tone? Like, is it incongruency and mismatch between what you’re saying and how you’re saying it, or even your body language, if we’re in person?”

Which is why, as part of the preparation and the planning, I would ideally, if we’re going to meet in person, is have somebody whose sole job was just to sit and observe, that we’re going to take part in the negotiation. Because when you’re in it, as happened with the communicator in that story I mentioned at the beginning, is you can become very focused on the challenge at hand and you can miss all these cues where somebody’s got a slight step back, they can spot these and afterwards when you go for a break they can go, “Hey, do you know what, there’s a real incongruency there. I think they’re hiding something. We need to perhaps dig a little deeper on that particular topic which, because you didn’t see it, you just skirted over and you moved on to the next one.” Does that make sense?

Pete Mockaitis

Certainly. And you mentioned a number of underlying needs there associated with control or significance. Can you share with us, do you have kind of a go-to menu or checklist you’re thinking about in terms of, “Oh, these things come up often in terms of people’s underlying needs, and I’m kind of looking out for”?

Scott Walker

Yeah, essentially, I mean, there’s many behavioral assessments you can take, and these profiles, they’re all very similar, as well as the needs that we want to experience as human beings. So, we know full well, a lot of us, we want a semblance of control. We want to be able to call the shots about what we do in our life. There’s an element of we want to feel important or different or we want that connection. It’s all about people. Or, actually, we’re just a lover and a giver, and all we want to do is give, give, give all the time and it’s about growing as a person.

And so, the more you engage with people and truly start listening to that deeper level-5 level, you can pick up these.

Pete Mockaitis

Okay. Thank you. When it comes to the validation, empathy, active listening, reflection, language, do you have any top do’s or don’ts we should keep in mind here?

Scott Walker

Well, first of all, there’s a mnemonic that I love using that just reminds me of this, that enables me to apply it when I need to. And I always advise people to eat more pies. You want to eat more pies. M-O-R-E P-I-E-S. And just very, very quickly what they are, and I’ve got stuff on my website that people can go to and actually have a look at that in more detail. These are things like the minimal encouragers, all the open questions, or using paraphrasing or silence or labeling, for example, or mirroring.

And so, these techniques are contained within that mnemonic. And the do’s and don’ts there are don’t treat them as a checklist. With any of these techniques, with any of these approaches, intention matters. You’ve got to be able to approach it from, “First of all, I just need to understand and demonstrate that understanding of where the other person is at.” Not, “Okay, tick rapport. Yeah, I’ve got rapport. Now I’m going to do a bit of labelling. Now I’m going to do a bit of mirroring.”

It’s actually approach it with the right intention, genuinely listen, and invariably you’ll be doing a lot of this stuff anyway. It’s just bringing a bit of consciousness, a bit of intentionality to it, and maybe just try one or two at a time, rather than trying to do all six, seven, eight different techniques.

Pete Mockaitis

Okay. So, I don’t want to go through the checklist, but it is good to have in mind, “Here are some tools.” Lay it on us, Scott, this eat more pies. What are some of these components?

Scott Walker

Yeah, more pies. The M is the minimal encouragers. So, this would be things like what you’ve just done there, “Mm-hmm, okay.” It could be a head nod or a little bit of a laugh. It just encourages people to keep talking. And you know when people are out of sync, maybe you’re on the telephone to somebody and you think, “Are they watching TV? Are they watching television whilst I’m talking?” Because they’ll be like, “Uh-huh.” You’re like, “Hang on, I’ve already moved on, why are you uh-huh-ing?”

Pete Mockaitis

I was going to say, “Sounds good.” I was like, “I didn’t say anything. What is it that sounds good?”

Scott Walker

“Yeah, well, that was 30 seconds ago,” you know? And so, the O is the open questions, the what, the how, the which, the when. Try and avoid why if you can, but it just elicits more engagement there. The “R”, that’s the reflecting or the mirroring. This is when I might mirror or reflect back the last couple of words or the keyword within what they’ve just said that I want to focus on.

So, rather than it sounding like an interrogation, with me bombarding you with lots of questions, I can just mirror the last couple of words or keyword from what you’ve just said. So, M-O-R, E is the emotional labelling. It looks like, it sounds like, it feels like, and that can be described to emotions as well as behavior.

We’ll go through my alphabet here. Okay, yeah, Pete, paraphrasing. Paraphrasing is similar to summarizing. This is where I’d say, “Okay, Pete, is it okay if I just share with you where I think you’re at with this deal right now? You think that we’re asking for too much money, we’ve taken too long, and actually you’re going to hold out, or you want to hold out for a bit more equity in the business. Is that right?” That’s all I’ve done. I’ve just paraphrased and summarized back where I think you’re at. And that’s really important to get that validation.

That’s the “I” statements and this is when, this is particularly good for dealing with, well, I say it with my teenage kids when they’re leaving wet towels on the bathroom floor, for example. It would be, “When you leave towels on the floor, I feel a bit frustrated because we’ve all got to share the bathroom. And in future, would you mind just hanging them up on the towel rack when you’re finished?” So, “When you,” “I feel” because, it’s like you’re owning how you’re feeling, and it doesn’t sound too much like an accusation.

E is for effective pauses. Again, it’s great if you’ve got the confidence to sit or stand in a bit of silence. I can guarantee, as human beings we hate it, we’re so uncomfortable. It doesn’t take long before somebody will make a noise, utter some comment, ask a question, do something, shift. But I guess I’ve had years of practice of sitting across from criminals in interrogation rooms, of questioning them. The best skill we ever used was silence. We’d ask a question.

So, if you’re labeling something, for example, “Pete, it sounds like you’re frustrated right now.” I’m not going to verbally vomit and continue talking. I’m just going to sit there and allow that to sink in, and then it’s going to encourage you to then repeat. And then S is the summarizing, which is very similar to paraphrasing. It just depends whether or not you use your language or their language. But I just urge people to not get too hit up in all the different terms here. Just one or two that resonate.

Because for some people, they just can’t do mirroring. It just feels too awkward. Okay, well, practice paraphrasing. Well, just summarize when you have a conversation with somebody, particularly if they’re talking for a long time, it’s helpful for you to get an angle. Rather than going, “I’ve lost track where you are. Kind of just check in to make sure I’ve got this right,” and then you repeat what your understanding of it. So, that is MORE PIES.

Pete Mockaitis

What I love about that is sometimes someone says a bunch of stuff, and I’m thinking, “I have no idea how to respond to that.” And so, I think that’s just great to have in mind, MORE PIES, it’s like, “No. Well, here I have eight options as to how I might respond to that, and they’ll probably appreciate most of them more than me contributing my two cents to the matter.”

Scott Walker

You’ll be able to contribute your two cents once you’ve utilized some of the MORE PIES and they feel heard. They feel seen, heard, and understood, you’ve got yourself an open goal to have a free rein there.

Pete Mockaitis

All right. Well, now could you share with us a favorite quote, something you find inspiring?

Scott Walker

Marcus Aurelius, what gets in the way becomes the way.

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Scott Walker

I’m a big fan also of Lisa Feldman Barrett. She’s a professor of psychiatry, psychology at Northeastern University, I think, and she talked all her studies around emotions. And it really turns how we view, and interpret, and apply emotions on its head from what we thought 50 years ago. And she’s doing some great research on how emotions are made and how we can best utilize them.

Pete Mockaitis

Okay. And a favorite book?

Scott Walker

I think the one that had the biggest impact on me was probably Nonviolent Communication.

Pete Mockaitis

Oh, that’s so good.

Scott Walker

Marshall B. Rosenberg.

Pete Mockaitis

All right. Thank you. And a favorite tool, something you use to be awesome at your job?

Scott Walker

I think the thing I use the most is my WHOOP score because it gives me a real-time reading of, “Oh, Scott, you probably need to take a bit of time out. You need to rest that nervous system because you’re in the red or the amber.” And I think, interestingly, dealing with the kidnappers, my scores were always pretty level. I was always getting good scores there in the feedback. It was dealing with maybe something closer to home, or as I said to you before, the crisis within the crisis, that can send the heartrate rocketing, or the nervous system out of whack.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with folks?

Scott Walker

It’s, “Seek out worthy opponents.” And what I mean by that is rather than seeing people as being difficult, if you can utilize what we’ve gone through on this recording today, and put that into practice, particularly with those worthy opponents, those difficult people, they will make you a negotiation and communication superstar because, actually, you’re going to have to really bring your A game, you have to get to that next level when you’re dealing with people like that.

Pete Mockaitis

And if folks want to learn more or get in touch, where would you point them?

Scott Walker

You can go to my website, ScottWalkerBooks.co.uk, and there’s a whole host of information on there about workshops and books and other bits and pieces and courses that they can enjoy.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Scott Walker

Regulate those emotions. If you can just become more conscious and more aware of when your emotions hit home. So, if you can practice, “Okay, my aim for today is to regulate as much as possible, i.e., feel the feeling, but drop the story,” the more you can do that, the more you’ll be able to just go through life with things, problems, challenges, issues, just bouncing off you and not landing.

Pete Mockaitis

All right. Scott, this has been fun. I wish you many successful negotiations.

Scott Walker

Thank you very much.

952: How Wonder Eliminates Stress and Improves Wellbeing with Monica Parker

By | Podcasts | No Comments

 

Monica Parker discusses the surprising benefits of wonder—and shares easy ways to experience more of it in your life.

You’ll Learn:

  1. How wonder helps us at work 
  2. Easy ways to experience more wonder 
  3. How society discourages wonder—and how to overcome that 

About Monica

A world-renowned speaker, writer, and authority on the future of work, Monica Parker has spent decades helping people discover how to lead and live wonderfully. The founder of global human analytics and change consultancy HATCH, whose clients include blue-chip companies such as LinkedIn, Google, Prudential, and LEGO, Parker challenges corporate systems to advocate for more meaningful work lives. In addition to her extensive advocacy work, she has been an opera singer, a museum exhibition designer, and a homicide investigator defending death-row inmates. A lover of the arts, literature, and Mexican food, Parker and her family split their time between Atlanta, London, and Nice. Her wonderbringers include travel, fellowship with friends, and Trey Anastasio’s guitar.

Resources Mentioned

Thank You Sponsors!

Monica Parker Interview Transcript

Pete Mockaitis

Monica, welcome.

Monica Parker

Hi, thanks for having me.

Pete Mockaitis

Well, I’m excited to hear your take on wonder and how it can help us be more awesome at our jobs. But for starters, could you tell us what do you mean by wonder?

Monica Parker

Yeah, sure. So, wonder as a word is something of a shape-shifter. So, you have wonder as a noun and wonder as a verb. Of course, wonder as a noun would be perhaps a wonder. It might be something that’s a catalyst for awe. And then you have wonder as a verb, to wonder, which would be perhaps how we might describe curiosity.

And so, my definition of wonder seeks to link those two concepts. And so, the way that I describe it, it starts with openness to experience, then moves into curiosity, then into absorption and awe. And it’s actually a cycle that, as we experience it, the more we experience it, the more likely we are to experience it in the future. And so, that’s my definition of wonder.

Pete Mockaitis

Okay. Well, that sounds pleasant. But can you tell us how that helps us be more awesome at our jobs?

Monica Parker

So, it starts by making us more awesome as humans. It makes us more creative, more desirous of studying the world around us. It makes us more humble, less materialistic, more generous, better community and team members. People who are higher in the composite elements of wonder are more likely to perform better in work and school, and build healthier relationships.

And recent evidence shows that wonder makes us less stressed and feel like we have more time. It’s basically what would be described as a pro-social experience. So, it simply makes us want to be better, more tolerant humans. And that’s just the psychological benefits. Physiologically, it also decreases pro-inflammatory cytokines and lowers our blood pressure. And the research shows a direct biological pathway between wonder and better health.

Pete Mockaitis

Fantastic. So, tell us, that all sounds swell, I’m wondering, is this teachable? Are some people naturally have the wonder groove going and others don’t? Or how do you think about someone who is not as wonder-y becoming more wonder-y?

Monica Parker

Sure. So, it certainly, because it has to do with our brain, there’s going to be natural elements of it that we have a higher propensity towards. So, pretty much the way our personality works is that about half of it is based on our genetics and the other half is based on our experiences up to about age 25. So, there’s no question that some people are going to be naturally may have higher openness, may be more prone towards curiosity, but it’s absolutely something that we can train ourselves to see as a mindset, and we can engage in activities that help us become more wonder-prone.

Pete Mockaitis

Okay. Well, I would love to hear a tale perhaps of someone who was less wonder-prone and went through some work and had way more wonder going on as a result.

Monica Parker

Sure. I can tell you some of the things that I find most exciting about this research is how it helps people who are, I think it’s fair to say that we’re dealing with a mental health crisis in America, as well as many other places. Forty million Americans right now are being treated for anxiety. Globally, 280 million people have depression. And so, one of the most exciting pieces of research that I’ve seen was working with people who had PTSD and who had trauma backgrounds.

After taking a whitewater rafting trip, which would certainly be wonder-inducing, they found that those people had a significantly reduced PTSD symptoms and, in fact, benefited for as much as two weeks after that experience. And so, what we know is that when people experience wonder, they become more better able to deal with what life throws at them.

And some of the research shows that that can be as simple as looking at some beautiful trees that give you a sense of wonder. Another piece of research shows that just three minutes looking at a particularly awe-inspiring grove of trees made people exhibit more helpful behaviors for the week following.

Pete Mockaitis

Well, that’s fantastic. I’d love it if you could share with us some of these other quick yet super effective interventions. Three minutes of tree-looking for lasting benefit sounds right up my alley. What else can we do, Monica?

Monica Parker

Yeah, so the first is what I described, slow thought. Really, we are in such a rush all the time that we stop seeing what is around us. So, the more that we can engage in slow thought activities, and particular activities that help slow down our brain. So, we all have sort of that chattering monkey mind. So, these are things like meditation, chalk this up for again, another reason why we should all be meditating, things like narrative journaling, even a gratitude practice or prayer.

Any of those things that helps quiet down the brain and helps us engage in more slow thought, which, mind you, God rest his soul, Daniel Kahneman who just passed away, also talked about the power of slowing down and certainly how that can be effective in our work lives as well. Another way is to really open ourselves to novelty and new ideas. We get stuck in such the same rut of doing the same thing over and over again that we miss the wonder in the familiar.

So, the more that we can shake our noggins up a little bit and introduce new thinking and new places, new spaces help, and even just taking a wonder walk. And you might ask, “What’s a wonder walk?” Well, a wonder walk is you decide it is. It’s really a brilliant example of the power of priming. You tell yourself that you’re going to find things that will give you a sense of wonder on that walk.

And research found that two groups of walkers went walking for 20 minutes. One that was primed that they would find things to feel a sense of wonder about, the other group was not. And the group that went on a wonder walk had stress reduction benefits for the following week.

Pete Mockaitis

Fantastic. Now just how potent is stress reduction benefit are we talking here, Monica?

Monica Parker

Because it’s something that is so subjective, it’s hard to sort of give a specific definition of that. But what we do know is that it’s significant enough that it lowers people’s pro-inflammatory cytokines. And pro-inflammatory cytokines are those markers of disease that generally happen. If we’re actually sick, our body will release them as a mechanism to make us well, but frequently they will be released when we’re under stress.

And so, the stress reduction is significant enough, not just for the individual to sense that sense of stress reduction, but for the physiological changes to occur as well, where the pro-inflammatory cytokines actually reduce as well. And those are markers of conditions like heart disease, certain cancers, Alzheimer’s. And so, it’s pretty significant.

Pete Mockaitis

Fascinating. Well, while we’re talking medically, do you have a sense on the optimal dosage of this nature goodness or wonder experiences?

Monica Parker

To be fair, the more the better. The key, I think, is setting a mindset. And with practice, we can do that such that we start to see wonder in the quotidian. We really shouldn’t have to look for it. We should simply be able to find it. And that might be in a perfect autumn leaf. It might be this time of year, in the flowers as they’re starting to bloom. 

And so, really, it’s how much you’re willing to be open to it and find it in your life. But the more the better, there’s no question. But I would say like most things, a good practice would be if you can focus on doing one of the mind-setting activities for about 20 minutes in a day, then you will start to build the skills that will allow you to see wonder throughout your day-to-day life.

Pete Mockaitis

That’s just what I was thinking. When you said the word open, that really resonated for me because sometimes I am having wonder-y days and it’s a lot of fun, it’s expansive, it’s relaxing, it’s cool. And other times, everything is irritating and it’s kind of the opposite. And instead of being amazed at a leaf, I might be annoyed that the leaf is stuck to my shoe and crunching it all along the way. Do you have any sort of SOS or emergency stop-drop-roll kinds of things to shift us closer to the wonder mode?

Monica Parker

I’ll tell you, it’s probably one of the stop-drop-rolls that you’ve heard from a lot of other people because it’s what works. The first thing is to just take a big breath. We know that breathing helps quiet the amygdala. We know that it helps with our vagus nerve health, with vagal tone, which is one of the things that helps us stay calm. And so, really just taking a break to take a deep breath is probably the first SOS element. And I find that having a little mantra helps to just say there is wonder there, and then, hopefully, your eyes will be open to what you can find in your sphere that will give you that little bit of a wonder nugget.

Pete Mockaitis

All right. And, Monica, you’ve got a lovely tidbit, five elements of wonder. They all start with the letter W. Could you walk us through these?

Monica Parker

Yeah. And so, these were a little bit what I started to describe at the beginning. So, I call them watch, wander, whittle, wow, and whoa. So, watch is the word for openness. Openness to experience is the personality trait that’s associated with the best, outcomes as a human, be it physical or mental.

And so, moving from openness to experience, we then, when we’re very open, what happens then, we become curious about something, and we become deeply curious. This is the watch element. And when I talk about curiosity, there’s really two types of curiosity. I’m focused more on the deep curiosity. You have surface curiosity, which would be sort of like Google searching to settle a bet, or maybe smelling the milk to see if it’s gone off. That’s not the kind of curiosity we’re looking for. We’re looking for the curiosity for the joy of the exploration. And this type of curiosity really starts to engage our brain in a different way.

We move from being deeply curious about something to becoming absorbed. That’s natural. We might find absorption in a flow state, but we might also find it from just being hyper focused. And this is where we call whittle. So, this is where we’re paring back attention. We’re really keenly focused on where we are hyper present. And then we move from whittle, if we’re lucky, into the fourth and fifth stages, which are the wow and whoa, and these are two stages of awe.

And the reason that awe has two stages is when we study the dynamic of awe as an emotion, it really does have sort of these two elements to it. The first is where we experience something that feels so vast. And that can be physically vast, like the Grand Canyon, or emotionally vast, like seeing your child take their steps for the first time. Our brain is shocked by that. And that’s sort of this wow moment. But then afterwards, our brain actually has to accommodate to understand what it is that it’s just experienced. And this is the whoa, where it’s sort of like mind blown. And those two elements together define the emotion of awe.

And after that, now our brain is in a hyperplastic state where we can embed all sorts of good stuff. And that brings us back to openness. So, now after that experience of the whoa, we are more open and, thus, more likely to be deeply curious, and then more likely to become absorbed and so on and so on. And so, I really do see it as this upwardly beneficial cycle that we can experience.

Pete Mockaitis
Yes, that is lovely, indeed. Well, could you make it all the more real for us by sharing several stories of individuals who experienced some of the stressed, overwhelmed, overloaded, “Aargh” kind of a vibe to regularly incorporating more wonder and the results they saw from doing so?

Monica Parker

Sure. So, one of my favorite stories, and this may not be something that everyone can directly, I guess, connect with, but it’s about a gentleman named Steven Callahan. And Steven Callahan was a famed solo sailor, and he actually went on a solo race and ended up becoming a castaway. He spent 76 days adrift on the Atlantic Ocean and actually wrote an incredible book about that. And I had the opportunity to speak to Steve.

And what he said was that he was certain that it was his sense of wonder that gave him the alacrity to be able to survive being out adrift at sea, because he said that there were moments where he had such a sense of crisis and panic where all hope felt lost, but he was so overwhelmed by the beauty and the power, even the horror, in a sense, of the sea and of nature, and what that could do to him. That that moment of feeling like a small part in a bigger system, and being, in a way, almost helpless actually gave him the strength and the ability to see more clearly in order to take every single day and engage in the activities that would get him to be eventually saved, which he was 76 days later.

And, in fact, strangely, many people report that. I interviewed a gentleman who worked with people who were at the end of having had experiences like this, or having been in plane crashes, or even having been kidnapped and held. The day that I interviewed him, he had just been speaking to someone who had been held in a hole in the Baltics, and then was saved. And what he found is that people who are able to have a greater sense of wonder and then convert that to a sense of purpose survive these intense cataclysmic experiences.

And he said that if there was one thing that he would advise people to do, it would be to, first, find a purpose and, second, find their sense of wonder, because he said that those are the keys to being able to survive any kind of crisis, big or small.

Pete Mockaitis

And it’s interesting when you said, “We had someone who’s a castaway, stranded.” And you said, “And many people share this,” like, “Wow, a lot of castaways.” But I hear what you’re saying in terms of crisis situations, kidnappings, etc. And even in a day-to-day professional environment where there’s less life-or-death stakes.

Monica Parker

But our brain thinks it’s life or death.

Pete Mockaitis

Yes, and all those elements associated with how creatively, resourcefully you can operate really do. It makes all the difference in terms of whether you’re feeling like, “Oh, wow, cool ideas are coming to me, creative ways to use these resources,” versus, “Aargh, we’re screwed and there’s nothing I can do. Aargh.”

Monica Parker

Absolutely. And that’s where we start to get into one of the benefits of engaging in the slow thought. We know that one of the challenges that we’re confronted with in work environments is something that’s known as action bias. So, when we are, as professionals, usually, we are confronted with a situation where we really don’t have control, I think we saw a lot of this during COVID, we want to feel like we can exert control.

And one of the challenges is that society actually benefits that. Research shows that we will rate our leaders more positively if they made decisive decisions, even if those decisions later were found to be poor. And so, we have this real desire to act when sometimes we should just pause. And this is a little bit of wonder mixed with a little bit of Daniel Kahneman, which is to say that when we have the opportunity to slow down, we should.

And that is one of the things that Steven Callahan found being adrift. It’s one of the things that I heard from so many different scientists that I spoke to, that slowing down and allowing our brain to engage with what we’re really experiencing rather than catastrophizing or feeling the need to act, simply to act, really helps us make better decisions. And we see that in action bias, day in, day out in work environments. And we see that in more severe environments like being adrift at sea or, yes, being kidnapped by a terrorist organization.

Pete Mockaitis

All right. Well, Monica, tell us, any other top wonder do’s or don’ts to share before we shift gears and hear about some of your favorite things?

Monica Parker

Yeah, so one of my other wonder do’s is to make sure that we’re getting enough sleep. Add that onto one of the challenges. When we’re sleep deprived, our attentional control really goes out the window and we become more ruminative. It becomes really much, much harder for us to become present. And also daydreaming. You mentioned earlier that some days you feel like you’re really on the wonder train. And some of that, daydreaming has gotten a bit of a bad rap.

There was a piece of research that came out, and they said, “A wandering mind is an unhappy mind.” But actually, there is one type of daydreaming that’s really good for that, and that’s called positive constructive daydreaming. This is when we cast our minds forward and create in these play future scenarios. And that’s really, really good for us. So, I would encourage good night’s sleep, and then when you want to, allow yourself to have a good daydream.

Pete Mockaitis

Now, let’s see, I’ve read that paper, “A Wandering Mind is an Unhappy Mind.” Let’s see, that’s Killingsworth and Gilbert.

Monica Parker

Correct.

Pete Mockaitis

And what was interesting, as I dug into the data, what I found was it seems like, yeah, being present to what’s going on around you is a winning happiness strategy. So, go mindfulness, go presence, that’s great. However, if you were daydreaming in positive territory, the happiness results are pretty comparable to simply being present. But the problem is our wandering minds tend to go into unpleasant territory, and that’s just no fun.

Monica Parker

Correct. There are two other types of daydreaming, one which is just poor attentional control. That’s something that really plagues people who are non-neurotypical. So, those of us who have ADHD certainly struggle with that. And then the other is that this catastrophic daydreaming, where we’re imagining something that’s really terrible that’s going to happen, or something stupid we did in the past.

But we daydream almost 50% of our day. It’s something like 43% of our day we’re daydreaming, so there must be some benefit or our brains wouldn’t do it. And so, it’s really about finding a way to harness that and create it into, you know, make it one of your slow-thought activities as opposed to something that just becomes distracting and ruminative.

Pete Mockaitis

Absolutely. All right. Well, now could you share with us a favorite quote, something you find inspiring?

Monica Parker

It is by Albert Einstein, and he says, “He who can no longer pause to wonder and stand wrapped in awe is as good as dead. His eyes are closed.”

Pete Mockaitis

All right. And could you share a favorite study or experiment a bit of research?

Monica Parker

I think one of my favorites that I haven’t mentioned really reflects on the power of mixed emotions. So, they took a group of widows and widowers, and they found that those who remembered their deceased loved one, the both positive and negative elements of their partner, were better able to manage their grief. And so, that really is just a, I guess, support to say that mixed emotions, like curiosity, like wonder, like awe, where there’s a little bit of positive and a little bit of negative mixed, are really, really good for our brains and we should try to do more of it.

Pete Mockaitis

Ooh, that’s powerful. And I’m reminded of a conversation. We had Susan Cain on the show talking about her book, Bittersweet. And, yeah, that hits hard.

Monica Parker

Existential longing, that’s another one, that’s another mixed emotion. Very positive for us, and it helps us to have better emo-diversity or emotional granularity. And the greater emotional granularity we have, the healthier we are. But really having those mixed emotions, fight it out in our noggin, is good for tolerance. It’s the anti-polarization. There are so many benefits.

Pete Mockaitis

All right. And a favorite book?

Monica Parker

I love Things Fall Apart by Chinua Achebe. It’s a great dose of wonder, a little bit of historical fiction, and, yeah, I just think it’s a fabulous book that everybody should read.

Pete Mockaitis

And a favorite tool, something you use to be more awesome at your job?

Monica Parker

Yeah, for me, one of my favorite tools, believe it or not, as terrible as they are, I still choose to see some of the positive of social networks. I’m global, my network is global, and I really do curate Instagram such that I find it to be an incredibly helpful tool for me.

Pete Mockaitis

All right. And a favorite habit?

Monica Parker

Sleep. Sleep, sleep, sleep. Always sleep.

Pete Mockaitis

Okay. And is there a particular nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Monica Parker

I have a line in the book that says, “Wonder shared is wonder multiplied.” And I love that because it reminds us that wonder is not just a solitary experience, that it’s something that we can share with others and help it grow. We can share it in the moment or we can express it to others after we’ve experienced it. But every time that we share it with others, either in the moment or after the fact, multiplies the benefit and bestows that benefit on those that you shared it with.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Monica Parker

They can find me at Monica-Parker.com. And I have a weekly newsletter called Wonder Bringers that they can sign up for where I share other wonder nuggets.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Monica Parker

Yeah, my challenge is to follow wonder. And the best way to do that is to slow down. So, I guess I’ll put those two things together and say slow down and follow wonder.

Pete Mockaitis

All right. Monica, thank you. This is fun. And I wish you many moments of wonder.

Monica Parker

Thank you so much. I appreciate it.