This Podcast Will Help You Flourish At Work

Each week, I grill thought-leaders and results-getters to discover specific, actionable insights that boost work performance.

669: Making More Impact as a Middle Manager with Scott Mautz

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Scott Mautz returns with best practices for leading up, down, and across your organization.

You’ll Learn:

  1. The mindset for middle management success
  2. How to keep progressing with the 50/50 rule
  3. The trick to giving excellent feedback 

About Scott

Scott Mautz is a high-octane speaker expert at igniting peak performance and deep employee engagement, motivation, and inspiration. He’s a Procter & Gamble veteran who successfully ran several of the company’s largest multi-billion dollar businesses, an award-winning/best-selling author, faculty at Indiana University’s Kelley School of Business for Executive Education, a former top Inc.com columnist (over 1 million monthly readers), and a frequent national publication and podcast guest. 

Resources mentioned in the show:

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Scott Mautz Interview Transcript

Pete Mockaitis
Scott, welcome back to the How to be Awesome at Your Job podcast.

Scott Mautz
Fantastic to be back. I’m hoping to help you be even awesomer-er, I guess. How many E-Rs is that? Yeah, I’m looking forward to it, Pete. Thanks for having me back, man.

Pete Mockaitis
Oh, certainly. Well, I certainly think you’ve got the goods to pull that off. And so, you’ve got a new work coming out, it’s a book Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization. Boy, that sounds very necessary. Can you tell us, maybe as you’re putting this together, any real big surprises or counterintuitive discoveries that came to light?

Scott Mautz
Yeah. Well, I have more than I could possibly share with you. I’ll do that by opening it up with a story, if that’s cool with you.

Pete Mockaitis
Yeah, please.

Scott Mautz
So, it has to do with why the heck did I write this book to begin with, why focus on middle managers when a lot of the publishing industry is so much more focused on C-suite, or if you just started, you don’t know what the heck you’re doing. What about these middle managers? So, I kind of fell in love with the topic, I have to do this, but based on this particular story.

So, I’m keynoting for a client, and I’m going to disguise the fact, to protect the innocent. Let’s say it was in Minnesota, Upstate Minnesota, I’m keynoting in the company’s headquarters and if you’re any good at keynoting at all, people will come up to you and want to talk to you afterwards. So I’m doing that.

And my handler comes up. He comes up and says, “Hey, Scott, I got to get you to the airport so I’m going to pull you away from the crowd. Come with me.” Okay, I follow him.

He winds me through this office he was taking me through a shortcut to get out the side door where the cab was waiting for me, and he says, “Okay. Oh, by the way, I got to grab one more thing. Just stay right here for a second.” We were right by his desk. And, of course, so what would any person do? I just decide I’m going to snoop while I’m standing there at his desk because, what else, I think he went to get water for me or something for the trip.

And on his desk, there’s literally nothing, Pete. It is blank except for three things: a piece of paper, I’m going to tell you about right now, a picture of a monkey, and the number five. So, when he comes back, I got to ask him about this, I mean, “What? Dude, you got three pieces of paper and no work on your table. What’s going on? Can you explain these things to me?”

So, he hands me the piece of paper, and it’s something I want to share with you now, he said, “This is something that’s been distributed to us that kind of encapsulates the spirit of what it’s like to be a middle manager here. I’m going to read it to you.” Actually, this was what they were handed from higher management in his company which shall not be named. It was directives. It said, Middle Manager Directives, “Lead but keep yourself in the background. Build a close relationship with your staff but keep a suitable distance. Trust your staff but keep an eye on them. Be tolerant but know exactly how you want things to function.” I’ll read just one more, “Do a good job of planning your time but be entirely flexible with your schedule.”

I don’t know how this list, of these things that just didn’t add up, these contradictions, I said, “Okay, so that’s what it’s like to be a middle manager.” He said, “Oh, yeah, there’s no doubt.” And I said, “Okay. Well, wait a minute. What about this number five?” He said, “Oh, that refers to a study that I got from Stanford University.” He handed it to me and I was flipping it through it, he summed it up, and he said, “The study shows, it’s actually a five-year study that’s why the number five, and the study shows that taking a middle manager that’s not very good and replacing them with even an average middle manager is more productive than adding a net new person to the team.”

So, the story reminded him of the value of middle managers on the day when it wasn’t going so well for him. And I said, “Okay, that’s great, dude, I’m getting a flavor of what it’s like to be a middle manager in your company. What about the picture of the monkeys?” We’re all waiting for that, the punchline. So, he hands me another study conducted by some researchers in Manchester, in the University of Liverpool where they were watching monkeys, a family of monkeys, or, actually, I think it was over 600 monkeys in total, across different families of monkeys, to study the hierarchy.

And they would study these monkeys and they would code their behaviors, just like either really, really aggressive, which would include like slapping behaviors and screaming and screeching, or nurturing behaviors like cuddling or picking the bugs out of each other’s hair. And then they collected the fecal matter of these monkeys, which I’ll leave that up to you, Pete. That’s not the job for me.

Pete Mockaitis
Fun job.

Scott Mautz
To measure the fecal matter for stress hormones, and here’s what they found. They found that the monkeys that were right in the middle of the hierarchy in the monkey tree, they weren’t the boss baboon or whatever and they weren’t the youngest little chimpanzee, the middle monkeys were the ones that were the most stressed out and had the poorest physical health by far because they had to manage in their hierarchy up, down, and across. And that really all summed up for me the net of what it means to be a middle manager.

It was surprising to me to learn this, you asked what was surprising, that, in truth, there’s kind of a stigma about it, isn’t it? It’s brought about by shows like The Office, the movie Office Space, the Dilbert cartoon. There’s a stigma to it and I’m surprised to find in my research how many people are yearning for inspiration to say, “Hey, it’s okay for me to be a middle manager,” and pound their chest with pride. That’s why I decided to write the book.

Pete Mockaitis
Well, that is powerful, yes, in terms of there’s contradictions, you’re getting pulled in many directions, there’s a lot of stresses associated with it, and then you don’t get respect at times.

Scott Mautz
You don’t get many respects.

Pete Mockaitis
So, what a combo.

Scott Mautz
That’s right.

Pete Mockaitis
All right. Well, then what is to be done?

Scott Mautz
What is to be done? So many things can be done here. The first thing I would say is, to help your listeners understand, and I talk in the book about this acronym SCOPE. It spells out the categories of unique challenges that middle managers face. The S stands for self-identity problems. The C stands for conflict problems. The O stands for omnipotence problems, the expectation of knowing everything. The P and the E are physical and emotional problems associated with being a middle manager.

I’m just going to pick out one of those because the book goes into depth. But, Pete, most people say, “Well, the difficulty would be in middle managers is there’s so much to do. I have so many hats on that I’m exhausted all the time.” That’s the most common answer of why people believe it’s tough to be in the middle, and there’s truth to that. That’s undeniable. But what people may not know, and I was very surprised to find out in my research, is back to the number of hats that we have to wear as middle managers, therein lies the real reason of why it’s so difficult.

And that’s because when you wear so many hats, it creates a self-identity problem and it creates a problem with micro-switching, what neuroscientists call micro-transitions, whereby, because you wear so many hats, you have to transition very quickly from a deferential stance to your boss, to assertive mode with your employees, to collaborative mode with your peers, sometimes all in the same meeting, and you have to jump into the roles you weren’t expecting to play. Your boss shows up and, all of a sudden, “Oh, I got to go into boss-managing mode.” And you move from these high-power roles to low-power roles back and forth all day long, and it is exhausting.

So, I’m going to tell you what you do about that in a second, but isn’t that surprising to you at all? It surprised me that that’s the real core driver of what’s happening, why it’s so difficult here to be a middle manager.

Pete Mockaitis
Well, I imagine that is one issue, but what’s intriguing is when you get that clarity and that bullseye, like, “This is the thing,” so that’s hugely valuable to come to in the research. So, how do you deal with them?

Scott Mautz
Yes, so what do you do about it? So, here’s what we found. Our research of over 3,000 successful middle managers, Pete, we found that the most successful middle managers had a mindset for how to deal with all the hats that they have to wear that exhaust them because of all the switching. And what we found is the most successful middle managers, they kind of reframe it. They thought of the micro-transitions that you have to make not as segmented but as integrated into one job that you’re uniquely suited to pursue.

Or, here’s another reframe I heard of that I thought was brilliant, so brilliant I wrote it down and it made it in the book. One successful middle manager said, “God, all those roles I have to play, it’s a privilege. My job is to think like an engineer but feel like an artist.” And I thought, “Wow, that makes a lot of sense,” and he went on to explain this, like, “To be a middle manager and effectively manage up, down, and across, you really have to be skilled at being process-oriented and driven like an engineer with detail and follow through in plans and implementation. At the same time, you have to be able to feel like an artist and have empathy for people, and care, because, in truth, when you’re a middle manager, you’re at the intersection of everything horizontal and vertical in the company. And you have the opportunity to be an empathy engine for the entire company.”

And the best middle managers, that’s exactly what they are. Not only are they the backbone of the organization, something to take pride in, but they’re the centerpiece, the epicenter of empathy for the organization as well. I have other best practices and tips. I know on the show, Pete, that your audience really values best practices. Would that be a good place to go next or you want to go someplace else?

Pete Mockaitis
Oh, yes, absolutely. Let’s do it. And I just want to simmer with that a little bit.

Scott Mautz
Please, yeah.

Pete Mockaitis
Think like an engineer and feel like an artist. It’s beautiful and it rings true as something that is necessary. And the micro-switching, yes, that is tricky. And if you’ve got that mindset, I can see how you can do the switching all the more readily in terms of, “Oh, engineer mode. Oh, artist mode. Engineer mode. Artist mode,” as opposed to just a big mess of, “There’s a bunch of stuff I got to deal with now. How do I…? Oh, engineer mode, artist mode.” And so, I want to hear the best practices, and I imagine some of them have to do with, “Well, how do you identify when is the right moment? And how do you make that switch?”

Scott Mautz
Yeah. So, here’s what I thought I would do today, Pete, for your listeners because there’s so much in the book to share. I thought I’d first give a couple overall tips that just kept popping up over and over and over in the research for the most successful managers, then I’ll just share just my one best tip for managing up to your bosses down to your employees and across to peers, if that works for you.

Pete Mockaitis
All right.

Scott Mautz
Two quick overall tips that kept popping in the research. Successful middle managers tell me about the importance of the golden question, which is this, to continually ask yourself, “Am I assisting success or avoiding failure?” because those two paths produce very different outcomes and behaviors, and we can forget. We can mean to assist success but fall into avoiding failure behavior.

So, for example, in the case of assisting success, what does that look like, Pete? Well, that looks like you’re helping people past the barriers, you’re removing barriers, you’re coaching them, you’re investing in them, you’re doing whatever it takes to help people succeed. Avoiding failure, that looks like micromanagement, indecision, conservatism, perfectionism.

Pete Mockaitis
Yeah, CYA.

Scott Mautz
CYA. And when you ask yourself that question of, “Okay, am I assisting success or avoiding failure?” it forces you to be very intentional and self-aware of the types of behaviors you’re engaging in as a manager of others and people have to manage up and across.

Pete Mockaitis
What comes to mind here is the movie Searching for Bobby Fischer, about the chess prodigy Josh Waitzkin, and he’s got his park coach and his fancy coach. And the park coach where he’s playing the speed chess wants, I don’t know why he’s stuck with me, but he’s sort of like yelling out to him, it’s like, “You’re not playing to win. You’re playing not to lose and it’s not the same thing.”

Scott Mautz
That’s right.

Pete Mockaitis
And it isn’t. And I think it’s quite natural with our human limbic system defense mechanisms to want to protect yourself and avoid a failure and looking like a fool, or getting into trouble, getting yelled at, and often those are the kinds of behaviors that aren’t creating transformational results that are going to make you promoted and have your team love you and have the rest of your team flourish as well.

Scott Mautz
Yeah, I think that’s very, very well said. And sometimes we don’t see it as avoiding failure behavior in the outset even though everybody else sees it that way. We think of it as, “Ah, I’m being smart. I’m being conservative. I’m making sure I have all the data before I move forward,” that’s really not what that behavior is helping along.

Pete Mockaitis
Well, let’s hear maybe some potential words and phrases that indicate you’re in the avoiding failure mode. One that comes to mind is when you send an email and then you say, “Please advise.” And that’s fine sometimes. Sometimes that is fine, you really do need that input. But sometimes that comes across as, “I’m not going to stick my neck out to make a recommendation here. I’m not going to take ownership or make a decision. I’m going to do a little bit of a buck pass.”

And, again, that’s a broad generalization. Sometimes you absolutely need other people’s inputs on something, and you shouldn’t go full steam ahead before you get it. But sometimes it’s like, “I don’t know. I think you can probably push this a little bit farther before you pass it over to me to do the thinking.”

Scott Mautz
I think that’s exactly right, Pete. A couple other keywords to listen for – parallel path.

Pete Mockaitis
Oh, boy.

Scott Mautz
If you’re using that word, that means you’re creating two ways to approach something which means you’re doubling the amount of resources you’re burning and, frankly, you’re just not making a decision. You’re running a parallel path of, “Should we go route A or route B?” And if you hear the key word of permission, “I’d like to do this, I got to get permission from my boss and see.” Listen, business builders don’t have to ask for permission on everything. Homeowners and homebuilders rather, homebuilders have to ask for permission on everything not business builders so you got to watch out. And you bring up a good point. You got to be really intentional about the language you’re using because that reveals which indications of when you’re engaging and avoiding failure versus assisting success.

Pete Mockaitis
All right. Well, please continue.

Scott Mautz
Yeah, here’s another overall tip and then I’ll go into kind of up, down, and across, just one quick best tip. I hear this a lot, and I’m assigning the words to this concept. I never heard these words exactly but this is what a vast chunk of successful middle managers are doing. And, believe me, we’ve talked to well over 3,000 of what companies determine are their very best middle managers in their organization.

And I see them practicing the 50/50 rule, which is this. When things are at their craziest, Pete, when you feel like, “I’m overwhelmed and it’s so busy, I don’t even know where to turn my focus,” you practice a 50/50 rule which happens a lot to middle managers, that kind of busyness. 50/50 rule says, “In those times of chaos, spend 50% of your time on pragmatism, 50% on possibilities.” 50 plus 50, equals 100, which means you have zero percent of your time left for focusing on spiraling down and, “Pity, poor me, I’ve got so much to do.”

And here’s what so powerful about this. When you say, “Out of all my time, only 50% of it is going to be dedicated to pragmatism,” that means you now have a half of a half of your time to prioritize and focus on priorities, right? So, that means you can’t accept other people’s urgent, you can’t take in every single fire alarm that’s going off and put out every fire. Only half of your time now, half of half of your time, in some ways to think about that, could be spent on pragmatic choices.

The other half should be spent on possibilities, looking for the opportunities in the middle of all the chaos and all the input and stimulus that you’re getting, because research shows us, one of the most common traps we fall into in our busiest times is we tend not to focus on the possibilities and the opportunities right in front of us. Why? Because we’re so busy just trying to cross things off our to-do list, just trying to jump from everyone else’s urgent to everyone else’s urgent back and forth. 50/50 rule, does it make sense to you, Pete? Could you see that apply?

Pete Mockaitis
I totally can. And I’m thinking now, we had a guest from FranklinCovey talk about a mantra from an executive who said, he ran some in the hotel bit space, he said, “Hey, if you want to keep your job, just keep things running. You got plenty to do and you’ll stay employed. But if you want to get promoted, bring me an improvement. Like, show me a few points of lift on customer satisfaction or occupancy rates.”

And I think that there’s a lot of wisdom to that. It’s always more urgent to deal with whatever is in your inbox and whatever someone is yelling at you about but it’s less urgent but also important to see, “How are we getting better? How are we producing some results so that we stay relevant and we get to exist as a premiere hotel chain in a world of Airbnb and new disruptors and all that stuff?”

Scott Mautz
Yeah, you’re right, Pete. And if you look back on people that are great successes in their life, there’s a lot of data on this. This isn’t just my opinion and my personal experience, there’s a lot of data that says a core success factor is the ability, in the midst of chaos, to spot opportunity when other people are just running around taking care of their to-do list and answering everyone else’s urgent. So, I think that’s really powerful. The 50/50 rule is a really powerful thing to kind of take into your activities at work.

With your permission, Pete, I’d love to share with you one very quick tip for leading up, down, and across. Would that be good?

Pete Mockaitis
Yeah.

Scott Mautz
Let’s do it. So, here’s how I’m going to do it because Leading from the Middle is packed with so many tips. I’m going to focus on the most frequently asked questions to me on this front. And the most frequent question I get with, “How do I manage up to my boss? How do I do that well?” because that’s tricky.

The most important thing I can tell you on that front is to understand what’s asked of you, to get crystal clear on expectations. And I share that, Pete, at the risk of it being too obvious because, despite it being obvious, we’re not so good at it. Check this out. We conducted, we’re almost up to over 300 now, different boss-subordinate pairs that we’ve been interviewing in focused groups and through questionnaires and through all kinds of different datapoints, to find out, “Okay, with this boss-subordinate pairing, did they really understand what one expects from the other?”

And we are finding that, despite up front, those both sets of people, the boss and the employee saying, “Yeah, yeah, we’re clear,” in over 80% of the cases, it turns out there were material breaches in understanding, they’re understanding of the basics of what one expected from the other. That lines up with what Gallup research shows us as well. Gallup shows us that 50% of employees around the globe have no idea what’s really expected of them. So, how do you solve that?

Pete Mockaitis
Boy, that’s so fascinating and it rings true. Can we zoom in on some examples of, “Oh, I thought you expected this but, in fact, you expected that?”

Scott Mautz
Oh, yeah. For instance, a perfect example, there was one boss-employee pairing, and the boss said, “Okay,” it was a sales position and he expected his employee to engage in sales leadership in a certain way.

Pete Mockaitis
Sales leadership, okay.

Scott Mautz
Yes, sales leadership, that included…

Pete Mockaitis
You got a few ways.

Scott Mautz
“Okay, I want you to follow this selling process. I want you to teach your fellow salespeople,” because this was the number one salesperson he was working with, “I want you to teach your fellow salespeople how to employ the selling techniques that you’re employing as well.” And, yeah, he listed basic expectations. Then when I asked the employee what was expected of him, none of that stuff was on his radar screen.

He thought his job was to protect the secrets of how he was selling so that he could personally rise up the chain and continue to be the number one person and that his boss would never have expected him to share that knowledge. He thought that the way he had devote selling was the right way to go, and he had totally ignored the company-preferred method, and there was a darn good reason the company wanted him to follow this method, so he was doing his own method.

That turns out was creating some problems on the backend, some customers weren’t so satisfied afterwards given all the things this kid had promised because he wasn’t following the standard procedure. So, in something that’s basic is like, “This is how we expect you to sell at this company,” there was a gap in understanding.

Pete Mockaitis
Certainly. And sales leadership can say, “Okay, got you. I’m going to continue to be a more rock star sales leader, a leader in sales, by selling more by the things that I’m doing that are working so well.” Certainly. So, what are the best practices then to surface those misunderstandings and get them cleared up?

Scott Mautz
Yes, so powerful. It’s to develop what I call a good-to-great grid. Here’s how it works. We’ve all heard that book Jim Collins’ Good to Great. This is a different kind of use of this. So, just picture this, I want your listeners to picture this. Imagine a simple chart and it has three columns in the chart. On the left-hand side of the chart, that column, that’s metrics that are important to you at your job.

So, let’s say you work in company XYZ, and leadership, risk-taking, and taking initiative are three really important things you get measured on. You put that in the left column. The next column is the good column, the next column is the great column. In the good column, you sit down with your boss and you define, let’s pick one metric, let’s use leadership, “Okay, boss, let’s you and I, together, write down on paper what good leadership looks like.” Then in the next column, “Okay, boss, let’s you and I agree to a definition of what great leadership looks like.”

And what happens is that you force your boss and yourself to get crystal clear on what just good is and what great is. And what happens is most often we get lazy when we set expectations and we just assume that everybody knows what our idea of great is and, in fact, they’re delivering good at best. And the person that’s delivering the good, they actually think, “Oh, I’m doing great,” and they’re not clear on what great really looks like, and you can’t get to that without specificity. You need tension. That tension is the difference between good and great, defining the difference between good and great. And when you could do that, it forces specificity and clarity, makes sense that it’s a powerful tool.

Pete Mockaitis
Well, yeah, that is nice. And so, could you give us an example of something a boss-subordinate pair might agree to on a good picture of leadership versus a great picture of leadership?

Scott Mautz
Sure. Here’s one of prioritization. This is from an actual good-to-great chart that I developed with a team years ago. So, imagine you got this chart, and on the left-hand side you have prioritization, priority-setting as an important thing. In the good column, what if you wrote this? It’s called Trash Compactor Management, and what that means is, you know what a trash compactor is. It takes trash and it squishes it into a cube. Imagine if you thought of your workload that way, and what good would look like is you say no every once in a while, so your work cube gets a lot smaller. It gets squished down into a smaller, more doable work cube.

Frankly, Pete, a lot of us aren’t even good at that. We’re not even good at saying no to stuff that comes on our table. So, if you could start by saying no, that’s pretty good in priority-setting but that’s not great. Great priority-setting is not Trash Compactor Management; it’s Accordion Management. Accordion is a musical instrument that you play that you kind of move your hands in and out to play the instrument. It puffs wind out and you get different notes.

Imagine your workload was like that now. You contract it like an accordion at times when you know you’ve got a lot going on, you’ve got a big sales call coming up, a big presentation to the CEO, but then you contract it in between so people can breathe. You’re not always adding work and expanding the accordion, you’re contracting it so you can learn from a big meeting, so you can take training, so you can enjoy, so you can celebrate. Then you expand the workload back out again when things get busy. In and out all the time like an accordion. Now, that’s great priority-setting.

And the things is, for your listeners, Pete, I hope they don’t agree with any of those definitions, that they might say, “Well, yeah, yeah, Scott, I hear you. I think good priority-setting is this and great priority-setting is that.” Actually, I hope they don’t agree and that they come up with their own definitions sitting down with their boss because that’s the power there.

Pete Mockaitis
Well, yeah. It’s funny, as I’m thinking about this and the 80/20 Rule, I’m thinking, “Now, great prioritization is I can name for you the one, two, three things that I fully expect to be 16 times as valuable per hour of my time than the other things.” Like, oh, wow. Okay, that’s what great means. And I love that specificity. What’s coming to mind for me is back in the day, consulting at Bain & Company, there were three things that were important, and it’s probably the same today, and I’d say that Bain frequently does well in the Best Places to Work list, and I think this is one of the reasons.

So, they say, ‘Hey, there’s value addition, there’s client communication, and there’s team. These are the three things that really matter.” But then they break it down in like 20 something competencies. So, under value addition, we have, “Achieves expert status.” And this is what I expect from a consultant within the first six months, 12 months, 18 months, 24 months that they should be able to do. And on your review, if you look like someone who’s been at the job for 18 months doing those kinds of things at six months, we’re going to go, “Wow, you are frequently exceeding, or consistently outperforming on our expectations.”

And I thought that was pretty cool. It’s like, “Okay, so you achieved expert status in the early days” might mean like, “Oh, I’ve got the Excel sheet and I really know the numbers and what’s in them. And in the latter portion, it’s sort of like, “I understand more about this thing than the client does and I can explain it clearly at the drop of a hat.” And so, you say, “Oh, okay, I see how that’s different.” And one of them is certainly elevated to the other, and that’s powerful.

Scott Mautz
It’s that specificity that sets you free, right, Pete? It forces you to engage in the discussion of what good versus great looks like which is why so many of us are not clear on what good or great looks like because we never had that discussion.

Pete Mockaitis
Yeah, absolutely. Well, so that was fun with priority-setting. Let’s hear another one because I think this is so important, and people are like, “Yeah, I know, I know.” But I think there’s maybe another layer of specificity we need to drill into. So, that’s priority-setting. Let’s hear another example.

Scott Mautz
Let’s keep going. Well, this one, maybe it’s too generic or whatever. But it’s one that I hear an awful lot on, “What does good leadership versus great leadership look like?” You and I, Pete, could debate this all day long but this is an example from an actual client of mine who they defined good leadership was doing the right things, always making the right choices on prioritization. Then they said great was, and I thought this was pretty wise, doing the right things at the right time for the right reason.

And the distinction was, if you just say, “Good leadership is doing the right things,” well, that means is that, in your mind, what you think is right in that time, in a tunnel, in a vacuum, in an echo chamber, “Yeah, we’re going to do the right things,” and they didn’t mean like, “Do the right thing morally.” They just meant, “Prioritize well.” But when you add on “at the right time, for the right reason,” that brings two different degrees of specificity to the table.

For the right reason, what they meant was they want leaders to be acting according to the company values and principles. Doing them at the right time meant they don’t want them to get ahead of themselves, they don’t want them to be making ridiculous decisions without the proper data, or they don’t want them to be waiting around forever to jump on an obvious opportunity. So, that’s straight from a client, I thought that was a pretty powerful and simple way to discern the two things.

Pete Mockaitis
Certainly. And as I think about the clarity, it would be awesome to have some particular examples from recent work, like, “Hey, for example, recently you did the right thing associated with this but it was not quite the right time because we were still waiting on this important thing.” And it’s like, “Oh, okay.” And so, then it’s extra crystal clear.

Scott Mautz
And the good news here, Pete, for today, is that I put together, I’ll mention this again at the end, I put together a toolkit for your listeners, and I’ll give the address for the toolkit at the end here when we’re done. But in the toolkit of free tools is going to be a completed good-to-great grid with probably 15 examples on different metrics of what good versus great looks like on leadership, priority-setting, risk taking, vision, you name it, that’ll be available for your audience.

Pete Mockaitis
Oh, cool. Thank you. Beautiful. Well, let’s see, we’ve covered some great stuff here. I also like to get your take on when I think about middle managers, when there is that tension, that up, down, sideways, all over the place, like how do you really get something done in a big organization? What are some of the best practices, insights, takeaways, in pulling that off?

Scott Mautz
Yeah, maybe this one will surprise you, maybe it won’t, and it’s tied to…I also wanted to offer up the best tip that I get for leading down in an organization when you have employees, and this is tied to your question. And this is the question I most often get, by far, for people, new managers of others, I bet you can even guess it, Pete, is, “How do I give feedback and do it well?” And we know that also correlates with productivity in an organization because every manager knows they have to give feedback, everybody knows that. When you’re a boss of others, that’s part of the job.

We’re wired to not do it well. And the ability to get things done, if you don’t want to just do it yourself and burn yourself out, it has to come, of course, through others. But if you want to do that well, you have to be able to correct and mold that and do that through feedback. So, the two things are intertwined.

And what I always tell people is, “The rules are pretty simple.” And I go deep into this in Leading from the Middle. But if you want to master feedback, Pete, here’s a couple of simple rules. You got to be specific. My grandpa used to say, “White bread ain’t nutritious.” Feedback is the same way. Meaning if it’s generic and bland, no one is going to get any value from it.

Pete Mockaitis
Take more initiative.

Scott Mautz
Yeah, right. That’s right. Right. If it’s more like whole grain bread, your feedback, if it’s filled with nutrients and it’s specific and granular, people are going to appreciate that and grow from that. Your feedback has to be sincere. If it comes from the heart, it sticks in the mind. It has to be calibrated. When you give people that feedback, if it’s corrective feedback, Pete, they’re going to assume the worst from it if you don’t put it in context.

For example, let’s say, Pete, I’m giving you feedback on your podcast, and I say, “You know, Pete…” I’m making this up, “…your microphone levels are always too low,” which is not true. You have incredible sound but let’s pretend I’m telling you that. Now, I could just leave it there and then you, as a podcaster, what you most likely are going to do, like most human beings, is take that to the worst place possible, “My mic levels are too low, which means I’m a loser, which means no one will listen to my podcast.”

Like, if I don’t calibrate you on that and say something like, “Now, Pete, where you are in your life in podcasting, it’s very normal to have your mic levels too low. Lots of podcasters make that mistake, so just work on getting the mic levels right.” Or, if I really want you to get the message, I got to calibrate you and say, “You know, Pete, you got to understand, if you don’t fix this right away, we’ve talked about this before, you won’t have a podcast show anymore.” Those are two different ways to calibrate the feedback.

And if you don’t provide that context, people will go to the worst possible scenario. Another important rule…

Pete Mockaitis
And to that.

Scott Mautz
Yeah, please. Go, yeah.

Pete Mockaitis
And I love it, we’re talking about specificity, it could really be potent if you say, “Hey, man, negative 20 to negative 16 LUFS is the standard. And if someone’s listening to your show, and then another show, they’re going to have to be fiddling with the volume, and that’s not a great listener experience.” And so, I can really see, like, “Oh, who cares? You just crank the volume. It’s all good.” It’s like, “Here’s kind of the implication of what that means, why it matters, and why we are even bothering to talk about it.”

And I think that’s huge too in terms of really, really hitting that. And you’re right, we can take it to the worst place possible, and if we’re not feeling like an artist and solely thinking like an engineer, “Out of specification, hmm, rectify,” then you can totally blow right past that, and now you realize you’ve devastated somebody.

Scott Mautz
That’s exactly right. And even, by the way, the last point on giving feedback, even if you have to give that kind of harsh piece of feedback, it can be devastating, like you say, Pete, if you don’t put the right context around it. You also have to remember, kind of the last straw I’ll share today is being proportionate about it. Research is now showing us very clearly, Pete, that for every one piece of corrective feedback you give somebody, you got to have five pieces of reinforcing and positive feedback.

Now, the exception to the rule is if you’ve been working with somebody forever one-on-one, and you have trust to the gills, filled, and you can say anything to each other, you probably don’t have to follow the five-to-one rule but that’s not most of us. It’s a pretty powerful thing to keep in mind in influencing down.

I have one power tip for leading across. You tell me if you want me to go there next or if you wanted to take a pause.

Pete Mockaitis
Let’s hear it, yeah.

Scott Mautz
Okay. So, because I promised I would give your listeners one tip up, down, and across, the final is across. How do you lead from the middle, Pete, when you don’t have authority over people but you want them to do what you want them to do? How do you do that with no formal authority? And to do that, I want to share the golden rule of influence, incredibly powerful. It’s what I branded it, and I first learned about the concept, the general concept from another author by the name of Dan Schwartz, and I took it and ran with it, and I think of it as a golden rule of influence because it’s so important.

And to teach that to your listeners, we’re going to do a little test with you right now, Pete. So, I want you, Pete, to think of somebody in your life that has been very influential, had a ton of influence over you, preferably in the professional range for now, but you didn’t report to them, they weren’t your boss. All right. So, let me know when you have that person roughly in mind.

Pete Mockaitis
I’ve got him.

Scott Mautz
Okay. Let’s take a test now. Did that person, were they so influential because they did any of these four things? Did they care, listen, give, and teach? How many of those four apply?

Pete Mockaitis
All four, yup.

Scott Mautz
That’s what we find out is usually the case. If you want to have influence over people, over whom you have no formal authority, Pete, you care, you listen, you give them something, you teach them something. I promise you that will be influential to them. And if you serve that, you don’t have to worry about the rule of reciprocity, that they will then give you what you need back, they’ll feel compelled. They’ll want to not on reciprocity, just out of the fact that so few people do those four things for their peers and for their teammates.

Pete Mockaitis
Yeah, that’s powerful especially in a world where there’s too much to do. And how do you choose? Well, if there’s someone that goes, “Hey, that guy is just awesome to me. They all look the same to me but it’s coming from someone who’s been great to me, I guess I’ll do that first.”

Scott Mautz
That’s well said, Pete. Well said. So, they have an up, down, and across, man. That’s just a few tips to help you lead from the middle.

Pete Mockaitis
Well, thank you. Well, let’s hear a few of your favorite things now. How about a favorite quote?

Scott Mautz
Oh, my favorite quote is probably “Life is 10% what happens to me and 90% how I react to it.” Love that from author Charles Swindoll.

Pete Mockaitis
And a favorite book?

Scott Mautz
My favorite book is, I’m not allowed to say my own, or I’m not going to because that’s just kind of ridiculous, but I have to admit I’m still a big fan of Good to Great by Jim Collins. It influenced the creation of the good-to-great grid I was talking about earlier, and I still find that to be a watermark, watershed book.

Pete Mockaitis
And a favorite habit?

Scott Mautz
Oh, my favorite habit, by far, is actually killing an old habit, which is it used to be that I would compare, too often, Pete, to make irrelevant comparisons to other human beings. We know that 10% of the human thought goes towards comparisons most often to other people and to irrelevant comparisons that don’t matter that force us to beat ourselves up. So, my favorite habit now is when I catch myself comparing to others, I simply say to myself, “The only comparison that matters is who I was yesterday and whether or not I’m becoming a better version of myself.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Scott Mautz
ScottMautz.com. And I mentioned before that I put together a toolkit for your listeners, Pete, to help them lead from the middle, to help them influence up, down, and across the organization. If they go to ScottMautz.com/freetools, that’s all one word, freetools with no space in between it, they can get that, all that valuable stuff – ScottMautz.com/freetools.

Pete Mockaitis
All right. Scott, this has been a treat. Thanks so much for coming on back and good luck with all your leading.

Scott Mautz
Right on. Thanks a lot, Pete. Thanks for what you do. It’s a great show.

668: Making Work More Meaningful and Fulfilling through Mindfulness and Compassion with Scott Shute

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LinkedIn’s Head of Mindfulness and Compassion Scott Shute discusses how to improve yourself and your work by practicing more mindfulness and compassion.

You’ll Learn:

  1. Why mindfulness matters at work 
  2. How to keep your inner critic from hijacking your day 
  3. The four steps to cultivating compassion 

About Scott

Scott was previously the Vice President of LinkedIn’s Customer Operations organization. In his current role as Head of Mindfulness and Compassion at LinkedIn, Scott blends his lifelong practice and passion with his practical leadership and operations experience.  His mission is to change work from the inside out by “mainstreaming mindfulness” and “operationalizing compassion.” He is the author of the book The Full Body Yes, available in May 2021. 

Resources mentioned in the show:

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Scott Shute Interview Transcript

Pete Mockaitis
Scott, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Scott Shute
Thanks for having me. I appreciate it.

Pete Mockaitis
Well, I’m so excited to dig into your wisdom here but, first, I want to hear about your love of motorcycles.

Scott Shute
Well, I grew up on a farm in Kansas and just in the wide-open spaces, so I grew up riding dirt bikes since I was six. And one of my big adventures was a couple of buddies and I, when we graduated from college, we rode from Kansas to the East Coast and up into Canada and back over 5,000 miles in like three weeks camping. And then we didn’t talk to each other for a very long time after that.

Pete Mockaitis
But, eventually, you returned to conversation.

Scott Shute
For sure.

Pete Mockaitis
Well, that’s great. Well, let’s hear about your latest book here, The Full Body Yes: Change Your Work and Your World from the Inside Out. Tell us what’s the most maybe surprising or counterintuitive discovery you’ve made along the way as you’ve put this together.

Scott Shute
Wow, interesting. So, these are a lot of stories from my own life but I think they’re the stories about each one of us, and I think it’d be relevant for everybody. And it’s really about, it kind of follows this Rumi quote, I love to quote Rumi, he’s a 13th century master and poet. He says, “Yesterday, I was clever and I tried to change the world, but today I’m wise, and I’m working on changing myself.”

And, for me, that’s kind of what this is. You can open any newspaper, any news app, and think, “Oh, my God, what a mess that we live in.” But, ultimately, for me, it’s about the work that I can change on myself that allows me to then be strong with whatever life brings me and change the world and work as well.

Pete Mockaitis
Beautiful. Okay. Well, so then that sounds wise and sensible. And is that kind of the core thesis or big idea of the book here?

Scott Shute
Yeah. Look, I wanted to write a book about compassion. In my day job, and now we can get into it, but I’m the head of mindfulness and compassion at LinkedIn, and so I wanted to write a book about compassion, and I realized that 99% about being compassionate, or learning how to be compassionate to other people, is getting out of our own way, it’s dealing with our own mess, it’s our own development. And so, I kind of go through this arch in my life of how I’ve learned, how I’ve messed it up, and also how I’ve learned, and how I’ve sometimes gotten it right.

Pete Mockaitis
Well, boy, there’s so much I want to dig into. So, as the head of mindfulness and compassion, do you feel a lot of pressure to be super mindful and compassionate every day?

Scott Shute
Well, what I could tell you is sometimes, sometimes, my wife and I are arguing, and probably usually she’s right, but she’ll throw around, “Hey, aren’t you the head of mindfulness?” Like, that doesn’t sound very ”Aargh!” Look, I never pretend to be perfect. That’s just my title.

Pete Mockaitis
Yeah, I hear you. Well, okay, so that’s a really cool title at a world-leading organization. And so, I think some people might say, “Mindfulness, compassion, are those even things that are really important to be at work? It’s called work for a reason, and that’s your job?” What’s the business case associated with these things?

Scott Shute
Sure. Well, I always start with the question, if I’m talking to leaders, like, “Do you care about your employees or not?” Because, let’s face it, work has changed over the years. If we go way back, like think about building the pyramids, we had kings and slaves, and then that evolved into indentured servants, or land owners and not land owners. In the industrial revolution, you had people in factories, and probably, largely, workers were viewed as interchangeable or replaceable.

But, now, in the information age, a company like LinkedIn and many others, we don’t have hard assets. All we have is our people. And so, our number one asset should also be our number one investment. If our people are operating at their best, if they’re happy, if they’re mentally well, they’re going to produce great results.

Now, what we know about mindfulness and practices like that, you can think of it like mental exercise, like physical exercise. So, we know that, look, there are 6,000 peer-reviewed papers that show that mindfulness reduces stress, reduces anxiety, increases creativity, and increases the quality of leadership and connection. Now, what leader doesn’t want that in their organization? So, that’s what we’re up to.

Pete Mockaitis
Okay. Super. Well, then, in practice, how do you go about integrating mainstream mindfulness, operationalizing compassion? These are some terms that come up here. How do you do that?

Scott Shute
Yeah, let’s talk about it in two ways. Let’s talk about mindfulness first. And so, we’re turning it to mainstream, meaning make it just as normal as physical exercise. So, if somebody asked you, “Hey, what are you going to do after work?” “Oh, I’m going to go to the TRX class and then go for a run.” Everybody thinks, “Oh, yeah, cool. That’s totally normal.” But if we said, “Oh, I’m going to go check out the latest meditation class at 4:30 or 5:00,” like, “Ahh, okay.”

And so, here’s how we’re mainstreaming it. We’re trying to make it just as normal as physical exercise. So, every place, we have a gym. LinkedIn is a company that has 15,000 or 16,000 people, so we have offices all over the world. Where we have gyms and where we have classes like yoga or TRX, we also have classes on meditation where people like me are leading them on a regular basis. So, 30, 40, 50 meditation sessions per week.

We give everybody an app. They have access to the Wise@Work app, which is a really cool meditation app, which is designed for people who are working. And then once a year, we do a 30-day challenge where we encourage people, “Hey, if you use the app 20 times within the 30 days, we’ll give you a free T-shirt.” Or, this year, we did a free hoodie. And, look, never underestimate the power of a free hoodie on people’s behavior. And what we find is that, over time, each year that we do this, people are doing it and they’re adopting it and they’re developing a practice, and we’re just making it more and more and more commonplace.

On the compassion side, so I think mindfulness is great. This is how we develop ourselves. But the real juice is in compassion because we don’t work, or live, in isolation. So, compassion is, you know, I have a definition for it but it’s essentially when we’re moving from just thinking about me to thinking about the we. And this shows up in our values, and it can be really simple.

So, as an example, our head of sales will stand on stage in front of 5,000 people at sales kickoff, and say, “Look, don’t just sell something at the end of our quarter that our customers don’t need just so you can hit quota. Like, we are in this for a long-term value.” Now, at the root of that, that is compassion because we move from just selfish needs to the needs of the whole.

Or, product review. A product manager will come to the product execs, pitching their new innovations, and the meeting might start by saying, “Oh, hey, in this latest rev of our product, we’re going to get 12% more clicks by doing, X, Y, and Z.” And the first question, if they don’t answer it themselves, is always, “Yeah, but what about the member experience?” And if they answer, “Well, hey, look, did I mention it was 12% more clicks?” like the meeting just stops and then it becomes an abject lesson on our number one value, which is members first. So, those are some of the ways that we’re trying to integrate it into what we do.

Pete Mockaitis
Okay. Well, so let’s hit mindfulness a little bit in detail. There’s a lot of ways one can go about being mindful. So, when you are working it and working out the brain, like we work out the body, what are some of the top recommended practices or pro tips to do that well?

Scott Shute
Sure. Well, what we’re looking for is to reduce kind of our fight or flight system in our brain, and a lot of people experience this naturally when they go for a walk out at nature, when they spend time with loved ones, or listen to music, talk with a friend, all those things can be helpful. But some of those are not available to us in the workplace or on demand.

And so, mindfulness or breathing or meditating is another way to do that that’s free and always portable. And so, as an example, if I’m headed into a stressful meeting, I have a big presentation or whatever it’s going to be, I can just spend 90 seconds. I can take some deep breaths, activate the rest and digest part of my nervous system, and just kind of let both my mind and my body settle. That’s kind of a micro practice.

I mean, people, of course, go on to have 10-minute, 15-minute, 20-minute a day or even more practices but they can be done in little micro doses. It just starts with awareness of when I’m kind of getting a little “Zzzzsst” in my head and need to calm things down a bit.

Pete Mockaitis
Certainly. Okay. And so, then I’ve done some stuff in the mindfullness world.

Scott Shute
You’ve done some stuff?

Pete Mockaitis
I’ve done things, Scott, in the mindfulness world in terms of like apps and returning to my breath and such. And what’s interesting is, I guess maybe I didn’t have a free hoodie to motivate me, is that I find that I get in the groove and I fall out of the groove, and then I get back in the groove, and I fall out of the groove. What have you discovered are some of the best practices to help people do that with some consistency to really enjoy the benefits that these 6,000 papers are pointing to?

Scott Shute
Sure. I really love the book Atomic Habits by James Clear, and there’s so much goodness in there. One of my favorite quotes from him is, “Our lives do not rise to the level of our intentions. They fall to the level of our systems.” So, in other words, we have these big goals we want to practice but we just fall back into our habits.

And so, thinking about an atomic habit, you start with the smallest thing that I can commit to. So, maybe it’s I set an alarm every day. For some time, that works for me, and when that alarm goes, I’m just going to do a little bit, the least I can commit to. Maybe it’s one breath, maybe it’s three breaths, maybe over time it turns into five minutes or 10 minutes or 20 minutes. That’s one thing is just regularity.

Another one is having an accountability buddy. So, if we were to start a practice, maybe every day we’re going to text each other, “Hey, did you do your minutes today? Did you do your practice?” There’s something really powerful about having an accountability buddy and knowing that there’s someone there on the other end.

Other people use, I like a tick-list. So, I have a little piece of paper that has, right now, I’m trying to learn how to do pushups, three days a week. And so, I have a little Monday, Wednesday, and Friday, I have five boxes on a piece of paper, and I know that every week I need to check off those five boxes three times a week.

And so, use a system that fits your life, that fits stuff you already do for work in ways you’ve already built habits doing other things, and use it for mindfulness. That’s one. And then, two, is have a clear goal of why. If we’re going to the gym and we’re going to do pushups or workout or do whatever, if you don’t know why you’re there, it’s really hard to get motivated to go the next time.

So, the same thing with mindfulness, if you have a clear goal, like, “Wow, I know,” like me, personally, I know that when I don’t do it, I can start to get grumpy, or I can start to get a little short, or I can start to get a little irritated. And when I do do it, all those things are much better. And so, I have a clear picture. So, each of us needs a clear intention to go along with our system.

Pete Mockaitis
I think that’s so dead-on, and we’re talking about the why. I just recently finished listening to Chris Bailey’s How to Train Your Mind which is excellent, by the way. And he shared a case that revealed that for a knowledge worker, you can expect to earn back about nine minutes of good productive time for each one minute you spend in meditation.

And I found that so compelling in terms of like, “Oh, I’m too busy. I don’t feel like it.” It’s like, “Well, no, known fact, you are losing time by not doing this.” And so, that was a powerful why for me. And you’ve observed in your own life some benefits for who you want to be, so that’s huge. Any other huge whys pop up for people as they engage in these practices that really connects?

Scott Shute
The rest of us need you to do it. I get anecdotal emails from people in our program all the time. One young woman during COVID times sent an email, she’s like, “Thank you so much for offering what you offer.” She’s like, “Look, I’m a mom, I have two kids under four. And what I can tell you is I’m screaming at them a lot less.” And that wasn’t it, she went on to say how she was able to be present for them, how she was able to be calm. Look, when we take care of ourselves, we’re better for everybody else around us, including our coworkers and our customers, etc.

Pete Mockaitis
Well, then let’s talk a little bit more about the compassion side of things and being for others. When it comes to mindfulness, there’s some particular practices that we’ve heard before, like, “Oh, sit still, focus on your breath, return your thought to your breath when it wanders.” How does one get more compassionate?

Scott Shute
Great question. So, let’s start with self-compassion because a lot of people really struggle with this one. But a good self-compassion exercise, and this goes almost to black belt level so we’ll go there. You and your listeners are ready, right? So, essentially, when you’re getting ready in the morning, when you’re brushing your teeth or shaving or doing makeup, you put your hand on your heart, you look at yourself in the mirror, and you say your name followed by, “I love you.” That’s hard in the beginning because we have all these judgments, we have all these stories.

Like, Arianna Huffington calls it the obnoxious roommate, the inner critic that tells us all the bad things we have wrong. And it’s a lot to get over that. And so, just this constant practice of recognizing that our brains tend towards the negative. This is how we evolved, this is how we stayed alive, but our brains are keeping us alive, not happy. And so, for happiness or contentment or compassion, we actually have to do a little extra work.

So, that hand on your heart “I love you” is one. Another one for self-compassion is to ask myself, “What else is true?” If that obnoxious roommate, that inner critic is really going crazy, it’s like, “Okay, stop. What else is true?” meaning that there’s a lot of good things in my life as well in addition to the things my inner critic is complaining about. And if I list those things off, then I can see things in a balanced way and it makes me more stable. So, that’s for self.

Now, if I want to have compassion for others, it’s first recognizing what’s going on. What’s going on just like we evolved to have a negativity bias in our bodies, we evolve to feel compassion for those who are like us. Now, like us meaning the way we think, the people we identify with. And so, when we see someone as different, we then can only focus on those differences. And it’s kind of fascinating because humans are about 98% the same. But if you look at the news, the polarity we have going, we only see the 2% of the differences between us.

So, the antidote to that is to look someone else and realize, “Look, this person just wants to be happy. They just want to be healthy. They just want to have their plans work out. They’re just trying to get by. They experience pain and joy just like I do. In so many ways, this person is just like me.” There’s a quote that gets attributed to Abraham Lincoln, who was in the middle of polarity during the Civil War, and so all of this kind of same stuff that’s happening. He says, I’ll paraphrase a little bit, he says, “I don’t like that man. I must get to know him better.”

Pete Mockaitis
Oh, yeah.

Scott Shute
That’s where it starts.

Pete Mockaitis
That’s good. That is good. Boy, the hand on the heart, looking in the mirror, “I love you,” I think I’ve done that just a couple times ever. And it is, in the first couple times, I guess I’ve done it a couple of times, it’s kind of weird feeling and, yet, it’s good. And I checked this from the book When Sorry Isn’t Enough, it’s about apologies, and they also recommended doing a similar exercise to say, “I forgive you,” to your own self, and that’s powerful as well. So, any pro tips for those who are like, “Yeah, I don’t know about that, Scott. Not my style”?

Scott Shute
You just got to try it. Get over yourself. So, if you can’t say, “I love you” to yourself, then you probably can’t say, “I love you” to anybody else, and that’s a shame. That’s a shame. So, this is something that the rest of us need from you. This is part of the community that we live in. We need you to be at your best, or moving away from kind of those bad days that we all have, towards some of the good days that we all have, so try it for the rest of us. You’ll be a better person.

Pete Mockaitis
And for those who, this is a little deeper here, intrinsically feel, at times or maybe most of the time, unworthy of love, or unlovable, how do we do there?

Scott Shute
It’s the same technique. It’s just harder. This technique, it works on a number of levels, because here’s what going on. When we put our hand on our heart, it has a similar effect as when we give someone a hug. When we give someone a hug, our bodies release oxytocin and we feel soothing, like literally, in our nervous system. We feel a soothing and a calming down.

So, you might imagine a time when you were a child and you were being soothed by your grandmother or mother or aunty or whoever was soothing for you, and go to that place even just with your hand on your heart. And then when you say, when you can look in yourself in the eyes, and say, “I love you,” what you’re doing is you’re letting go of all the stuff. Of course, we have all failed. We all have things that we have judgments about. But at the root of it, we are all are lovable. There’s that part of us which is deeper beyond the body, beyond the mind and emotions, and look at it from that part, that part where we are all equal. That part is, for sure, lovable, and that’s where love comes from.

So, it’s making that connection from that pure part of yourself to yourself and to others in their pure part of themselves. And, look, this is what we’re all looking for. I think that one of the most deeply held needs that each of us has is the need to be seen and heard and acknowledged and gotten, which is really saying loved. And so, it starts with ourselves.

Pete Mockaitis
All right. Thank you. This is powerful stuff. I understand you also have a four-step action plan. What is this fourth?

Scott Shute
Well, this is in the book. So, my COVID project was to write a book, it’s called The Full Body Yes and I kind of go through these four steps. And this was, again, trying to get at the “What’s the recipe to be compassionate?”

So, it starts with knowing ourselves. Each one of us has a story that only we can tell, and every one of us has pain and joy and whatever, but each one of us have a unique story. So, it’s first understanding that story, understanding why we do the things we do, understanding the systems, the internal systems that control our bodies and our minds, but also the external systems, like, “Who are we making these decisions for? What is it, family? Is it society? Is it our friends?” And once we have a clear understanding of that, then we have choices. So, that’s the first step is, knowing ourselves.

The second step is to love ourselves. Now, this is literally to love ourselves, like this thing we were just talking about with our hand on our heart, seeing the goodness in ourselves, but it’s also recognizing that we’re more than just our mind and our body and our emotions, and seeing ourselves at our highest, so love ourselves. Oh, also, in the love of ourselves, is learning to listen to that deeper voice within us. The voice that really just knows, and that’s where The Full Body Yes comes from.

And then the third part, this is the hard part, this is the mastery of ourselves, the mastery of me. When we realize that we are in charge, that life is not happening to us but maybe happening for us, then it’s all on us, then we have to make those choices, we have to do the hard work of whatever it is, the daily practice, or making the right choices with our sleep or our bodies or the way we conduct ourselves in life, and those things are hard.

And when we can do those three things, then we have a better idea then of the fourth thing, which is doing the same three things for another person, having awareness of the other person, loving the other person, and then the courage to take action on their behalf. And that’s how I define compassion – awareness of others, the capacity to have the mindset of wishing the best for them, and then the courage to take action. So, those are the four steps.

Pete Mockaitis
All right. Well, Scott, tell me, anything else you want to make sure to mention about mindfulness or compassion before we shift gears and hear about some of your favorite things?

Scott Shute
Well, I think that we’re at place where every company, every organization can benefit from these. And it’s kind of on an evolution just like physical exercise has been on evolution. What I didn’t know before kind of this role is that 50 years ago, nobody exercised. Like, our grandparents, our great grandparents, they didn’t exercise; they worked hard. But, over that time, we all learned the benefits of physical exercise. It doesn’t mean we all do it but more people are aware of it, and more people are taking it up, and more companies are offering programs around physical exercise.

In the same way, we already know the science is great for mental exercise, like meditation, and we’re on the same journey. And maybe it won’t take 50 years this time until we mainstreamed mindfulness but I think we’re a lot closer. And so, there are some playbooks that I have. You can always reach out to me if you want a playbook on how to bring mindfulness to your organization.

Pete Mockaitis
Well, so we’ve got the book itself The Full Body Yes: Change Your Work and Your World from the Inside Out. What are some of the key components of the playbook?

Scott Shute
Ahh, so for the playbook, I’d say if you are a leader, these things don’t have to be expensive. It’s, find your volunteers. So, I volunteered before this became my full-time gig. There are lots of people already in your organization, I’m sure, that are excited about this stuff in a broad category. Find out who they are. They would love to volunteer 5%, or 10%, or 20% of their time to help get a program off the ground. So, find your volunteers.

Perhaps, find a partner. Again, this stuff doesn’t have to be expensive. We like the partner WisdmLabs. They have some great stuff that we use. And then find a champion, whoever highest up in the organization that can talk about it, and create an umbrella of safety for everyone else. In our case, I “came out” because our CEO was talking about his own practice at company all-hands, and then I was a VP at the company so, for me, I was the champion, and so it made it a lot easier at LinkedIn. Those are three steps.

If you are an individual and you’re thinking, “Yeah, but I’m not in charge of HR, I’m not in charge of big budget, but I’m excited about meditation,” just start. I started by leading one meditation six years ago. And that first time, there was one person there and the program grew from there. So, just start and your friends will follow you, other people who are interested will come.

Pete Mockaitis
All right. Thank you. Well, now, could you share a favorite quote, something you find inspiring?

Scott Shute
Well, I shared my Rumi quote already. I’ll share one from my dad so then we’ll have the clouds and the practicality. One of my dad’s favorite things, and I was so annoyed to hear this when I was 15, but he would say, “Basically, all of your problems can be solved if you have a good attitude,” which is mostly true.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Scott Shute
Oh, when I was a kid, I used to light all kinds of things on fire to see what would happen but that’s probably not so productive these days. I love the research that Richard Davidson and team are doing at the University of Wisconsin on meditation. They’ve basically taken the world’s “professional-level meditators,” like these monks from Tibet and other places who have meditated 30,000-40,000 hours to see how it changes their brains, to see if there’s anything that we can learn, for the rest of us who are not going to do all of that. And I think that’s pretty fascinating. There’s lots to learn there. And there’s a book that followed, called Altered Traits by Richard Davidson and Dan Goleman which is really good.

Pete Mockaitis
And a favorite book?

Scott Shute
I mentioned James Clear’s Atomic Habits, so beyond that I’m going to go with the other end of the spectrum which is Hafiz, so Hafiz’ The Gift. Hafiz is another one of those masters from the, I don’t know, 600 or 800 years ago, and he’s a Persian poet. Like Rumi, he finds a way to bring the sublime into this world in a way that is still relevant 700 years later.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Scott Shute
I love my phone. I’m trying not to be addicted to my phone but, oh, my goodness, those things are so powerful. My kids are a little older, but every time we have the conversation about what life was like as I grew up in the ‘80s, they cannot believe that I did not have a cellphone, and so it’s hard to imagine what life would be like without my smartphone.

Pete Mockaitis
And is there a particular app that really does it for you?

Scott Shute
I’m probably addicted to email but that’s not that much fun. Bleacher Report, I keep track of the San Francisco Giants and my Kansas state football and basketball teams.

Pete Mockaitis
All right. And a favorite habit?

Scott Shute
I got to go with meditation. This whole COVID quarantine thing has actually been really good for my practice because what has happened is I’ve traded commuting time in the morning for meditating time, so it’s the most regular, the most solid my practice has ever been.

Pete Mockaitis
Well, so since we’re talking meditation and mindfulness, and that’s your favorite habit, if I can zoom into your practice, how exactly does it go down for Scott?

Scott Shute
Ah, so that’s a great question. Thank you for asking. I usually do a little bit of settling and a little breathing, but I actually…my primary practice is I use a mantra in my own practice. It’s not something I usually do at work but in my own practice at home, I sing the word Hu, H-U, long and drawn out. And, for me, it acts like a tuning fork to that deepest part of me. I love it. It’s cool.

Pete Mockaitis
And so, when you say tuning fork, is there a particular pitch that you’re going for? Or how is it…?

Scott Shute
No, not necessarily a pitch. It’s just like…I mean, this sounds a little weird but it’s like vibration. So, there’s something about the resonance which acts like a tuning fork to soul, to that deepest part of me.

Pete Mockaitis
So, you’re trying to zoom in on when you’re vibrating.

Scott Shute
I’m trying to get in touch with that deepest part of me. I would call it soul, and letting go of the mind, letting go of emotions, but not letting go of the mind all the way. Like, my goal is not to have no thoughts. My goal is to, I guess, raise myself in consciousness so that the thoughts that I do have are coming from a place that is a little bit deeper and truer.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks; you hear them quote it back to you often?

Scott Shute
Yeah, I think I spent 25 years as an operations guy, and so I’m trying to connect these wisdom traditions and really practical, like, how to live. And so, when I connect using this James Clear quote of “Our lives do not rise to the level of our goals. They fall to the level of our systems,” and then give them some really specific things, that seems to resonate with people. Yeah, and also asking the question, “What else is true?” because we tend to be so negative. So, just stopping when you’re feeling in downward spiral. Ask yourself, “What else is true?” In other words, what else is good? Those are some really simple ways to kind of move from where we have been to where we’d like to go.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Scott Shute
Yeah, you can go to ScottShute.com or TheFullBodyYes.com, they go to the same place, or follow me on LinkedIn. That’s where all my kind of daily updates are happening.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Scott Shute
Oh, to be awesome at your job, first be awesome at your life. And to be awesome at your life, start by loving yourself and the ones around you. So, hand on heart, eyes on yourself in the mirror, and say, “I love you.” And then go do that for someone else that you love as well.

Pete Mockaitis
All right. Scott, this has been a treat. I wish you much love and mindfulness and compassion in your days to come.

Scott Shute
Thanks, Pete. I appreciate it. Thanks for having me.

667: How to Cultivate Your Influence and Build Powerful Connections with Jon Levy

By | Podcasts | No Comments

 

 

Jon Levy provides foundational principles for connecting better and building your influence.

You’ll Learn:

  1. Why relationships are the #1 predictor of your success 
  2. How to make networking feel more natural
  3. How to build trust quickly with vulnerability loops

 

About Jon

Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision making. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups.

Resources mentioned in the show:

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Jon Levy Interview Transcript

Pete Mockaitis
Jon, thanks for joining us here on the How to be Awesome at Your Job podcast.

Jon Levy
Thank you. I’m super excited. I also want to learn how to be awesome-r at my job. I’m looking through like osmosis and hanging out with you I could enjoy my work more.

Pete Mockaitis
Oh, certainly. Well, I’d love it if you could kick us off by sharing a story. We’re talking about influence here. Could you tell us a cool story about a professional who really transformed their career by cultivating influence?

Jon Levy
So, one of the people that I think is super interesting is a woman named Jean Nidetch. And Jean was, kind of in her eyes, an overweight housewife. And one day, while going to the supermarket to pick up some food, she was going through the aisles and an old acquaintance of hers says, “Hi, you look great,” and she was feeling very beautiful. And the acquaintance said, “When are you due?” And Jean was mortified, the woman thought she was pregnant.

And she said to herself, “I’m going to change my life. I’m going to finally lose this weight.” And what she did was she signed up for a weight-loss course provided by the city of New York. And she had lost some weight but she realized she was really lonely. So, she invited a bunch of women to her home to play mahjong, some game like that, but really it was an opportunity for her to talk about weight loss and her struggling with it.

And the group bonded so much that they kept meeting, and then, eventually, that turned into Weight Watchers and became an international sensation of a company. She became a multimillionaire, a celebrity. And the way that she fundamentally did it was by gathering people and creating an intimate and safe space and, over time, that grew into her influence. And I just loved the story especially because, at the time, she couldn’t even have a credit card with her name on it, it said Ms. Marty Nidetch because women couldn’t really have businesses back then.

Pete Mockaitis
All right. So, then the magic happened when she did some inviting, and said, “Hey, come on over.”

Jon Levy
Yeah, it’s pretty incredible. So, in my personal view, our influence is a byproduct of who we’re connected to, how much they trust us, and the experience of belonging that we share. And what she was able to do was find something to connect with people that they cared about, which is their health and wellness.

She created an incredibly safe space of trust, and then the people who participated in the program had this incredible sense of community because it was that one place where they could speak openly about the trials and tribulations that they went through, the shame that they experience, the struggle from day to day to not eat some cake. And I think that that’s pretty incredible that she was able to do that, and then figure out how to make that scale so that people around the world could really have that experience and belonging.

Pete Mockaitis
And your book You’re Invited: The Art and Science of Cultivating Influence, you’ve got a number of principles and stories along these lines. Can you share with us kind of what is the big idea here?

Jon Levy
So, here’s what’s kind of funny, in my 20s, I kept trying to change my life by like reading every self-help book and setting my alarm for 6:00 a.m. to go work out and then I’d beat myself up for not going to the gym or hitting snooze ten times. I was overweight, I was broke, and I was single, and I couldn’t seem to figure out how to get my break.

And I was sitting in a seminar, and the seminar leader said, “The fundamental element that defines the quality of our lives are the people we surround ourselves with and the conversations that we have with them.” And I said, “Well, if that’s true, then maybe, instead of beating myself up for not going to the gym, what I should do is make friends with a whole bunch of athletes and then it’ll be part of my social circle to exercise. It’ll just be a part of my habits.”

Well, it turns out, these two guys Nicholas Christakis and James Fowler, researchers, were curious about the obesity epidemic, and what they found was kind of startling. They found that if you have a friend who’s obese, your probability of obesity increases by 45%. Your friends who don’t know that person have a 20% increase chance, and their friends have a 5% increase chance, which means that everything flows through our communities or our social networks, and that’s true for happiness, marriage and divorce rates, smoking habits, voting habits.

And so, the basic premise of the book is that if we can curate the people who can have the biggest impact on our lives around us, and create deep and meaningful relationships, that’ll have a profound impact on everybody’s life in a positive way. And that’s true whether it’s business or it’s longevity. The greatest predictor of human longevity is not exercise or eating healthy. The greatest predictors are, number two, strong social ties, and, number one, social integration, you’re part of the community.

On the business front, you can measure employee sick days, profitability, and stock value to the level of oxytocin, that cuddle chemical, in employees’ bloodstreams. So, the basic premise is, “How do we connect? How do we build trust? And how do we give people a sense of belonging so we can really have an impact on our lives?”

Pete Mockaitis
Certainly. And so, when you’re talking about cultivating influence, you’re not so much, well, you tell me, talking about how to be super persuasive so much as cultivating the influences around you, to you, and for you.

Jon Levy
Yeah, I’d agree. So, it’s interesting, right now, the word influence has kind of shifted because of people taking photos of avocado toast on Instagram. And, don’t get me wrong, I really respect people who can cultivate a large audience. It’s like a skillset that I fundamentally do not have. But when we really look at the kind of influence we care about, it’s less about that, it’s less about like marketing a product or getting people to sign up for something. It’s really like, “Do I know the right person to get my kid into the high school I want to get them into?” “I’m not feeling well, do I have a friend who’s a medical expert who can answer a question?”

And so, it’s mostly things that are a byproduct of relationships, “Do I have enough trust built up with that client for them to close the deal?” Like, that’s the kind of influence we want, I’d actually argue in general. Now, proxy for a lot of people is follower count but my guess is that that’s probably generally less satisfying than having a close friend.

Pete Mockaitis
Oh, certainly.

Jon Levy
And, like, I don’t know. I don’t have a really large following but I do have a lot of close friends and I really love having them, so.

Pete Mockaitis
Well, so lay it on us, that sounds like a great thing to have, influence and this view of it, and we’ve got a bit of a key prongs there to pursue in terms of making friends and having great conversations with them. So, how, in practice, can one do that well?

Jon Levy
Great question. So, let’s split it up into three topics, is that okay?

Pete Mockaitis
Oh, sure.

Jon Levy
There’s, “How do we get people to want to connect with us? How do we build trust quickly? And how do we really develop an experience of belonging?” So, it turns out that what we’ve been touting in our society is that people who are great at connecting go and network. Now, I don’t know about you, I hate networking.

It is anxiety-ridden, it’s uncomfortable, you’re never really talking to the person you want to talk to. It feels really transactional. And, in fact, research by Francesca Gino from Harvard Business School found that people feel, in an unconscious way, dirty. They feel the need to wash, the implicit association. Nobody wants to network.

Now, what’s interesting is we do not feel that way when we’re making friends. And so, let’s forget networking and let’s ask the question, “What will have somebody want to be our friend?” And so, what we have somebody to want to be our friend is kind of like basic things. If there’s something interesting or novel. Meaning, what you’re up to or doing, does it stand out in some way that would make me curious or interested? Are you in a curated group? Are the people that you spend time with really interesting and maybe from diverse backgrounds so that if I engage with that group or community, I’d get a lot of value?

For some people, it’s around skills, and opportunities, and access, and resources. So, what value do you provide? So, if we want to get people’s attention, the context is, “What will attract them?” And I would say that our best bet is to actually just invite people to do something with us. And the reason I say that is very specific, it has to do with that second characteristic, which is trust.

And I’ll give you an example. Do you have any kids?

Pete Mockaitis
I do. Two toddlers.

Jon Levy
Okay. Two toddlers, perfect. So, let me ask you a question. You know, how in life, traditionally, if you want to win some deals where people will take you in the business world to a business dinner?

Pete Mockaitis
All right, yeah.

Jon Levy
And do you find those particularly enjoyable?

Pete Mockaitis
It’s hit or miss.

Jon Levy
Yeah, but that’s exactly the point, is that if the person is really dynamic and fun – great. Otherwise, you’re stuck there and locked in for like an hour and a half and it’s miserable. So, giving somebody or paying for something for somebody doesn’t necessarily get them to like you more or trust you more. If you go to a party and they give you a swag bag, what do you intend to do with that swag bag?

Pete Mockaitis
Well, it’s so funny, I’ve had the experience many times where I have a rental car and I am driving into the rental car lot where I’m returning it, then I have the bag and I’m looking at it over the trash can and deciding which items I’m going to go and take versus pitch.

Jon Levy
Yeah, yeah, because then you have to travel back home on a flight and you’re like, “Oh, my God, I’m not going to carry a, I don’t know, a Powerade onto a flight.” Like, “I don’t want 14 postcards from these brands with their stickers on them.” It’s just not anything I care about. And that’s the point, is that we don’t win people over with gifts. You can. There are very specific situations.

So, let’s say I found out you have two toddlers, if I get you like the most amazing, I don’t know, Baby Bjorn or something like that, in the world, like a toddler holder, you’d be like, “Oh, my God, Jon, you’re a lifesaver. You totally get the situation in my life.”

Pete Mockaitis
Right, yeah. So much more for targeted, specific, applicable.

Jon Levy
Exactly. But that doesn’t scale very well. Like, I can do that a few times. I can’t do that with a thousand people. So, the question is, “What actually does work?” And it turns out, the exact opposite of gifting works, which is it’s called the IKEA effect. It states that we disproportionately care about our IKEA furniture because we had to assemble it.

So, if I can figure out a way for you to invest effort into our relationship, you’ll care more about it. So, you know how a lot of people are like, “Oh, I don’t like asking for favors”? Terrible idea. Ask for favors. People, generally, feel flattered that you asked, and by them fulfilling on the favor, they will actually like you more. So, the first thing is that. Let’s apply the IKEA effect.

A second is let’s find an activity or an opportunity to apply the IKEA effect. So, rather than take somebody for a drink or a dinner, go workout together. This will cause the two of you to invest effort into one another and care more about each other in the process. So, when I was 28, I was trying to figure out how to connect with really influential people. I developed these models and I end up launching a secret dining experience.

Twelve people are invited, they’re not allowed to talk about what they do or even give their last name. They cooked dinner together, and when they sit down to eat, they get to guess what everybody does and, of course, eat a terrible meal. I mean, 12 people who don’t know how to cook really don’t make a great meal.

Pete Mockaitis
Also, I think you’re going to need a big kitchen with 12 people actively doing stuff.

Jon Levy
I live in New York. I actually don’t have a huge kitchen. I actually kind of like the fact that they’re stuck rubbing elbows up against each other because it creates more intimacy. But you’ll notice the IKEA effect is in full force. They are working together towards a joint goal with a time that’s time-locked so either they get the work done and we eat, or the meat is undercooked.

So, this leads to a lot of effort being put and a lot of fast bonding. And, in general, human beings don’t bond well when they’re just like interviewing one another. We’ve developed, as a species, that works well together. And so, by having a shared activity, it takes the social pressure off of conversation, and then conversation flows more naturally.

And so, it turns out that if we want to connect and build trust quickly, the best bet is to find an activity that we actually enjoy, and then invite people to participate with us in that activity. Now, let me emphasize, I might a bit more extroverted so I might do something for 12 people. You might be more introverted and just invite two people to come with you on a hunt, or for an art class, or for some kind of activity that you really enjoy, maybe playing basketball. I don’t know.

Whatever it is, it just needs to be something you enjoy because, otherwise, it’s going to feel like a real chore to keep doing it to meet people.

Pete Mockaitis
Certainly. And I guess I’m curious, like if you’re inviting someone, is there a minimum level of something that needs to be in place before you issue an invitation? So, like, let’s just say, I bumped into you, you are someone who knows somebody I’m having coffee with, you say hey to that someone, and then I say, “Hey, Jon, do you want to go on a hike on Saturday?”

Jon Levy
That’d be super weird.

Pete Mockaitis
Yeah. So, how do we think about the pre-invitation relationship?

Jon Levy
So, there are two or three things that we want to look at. One is I’d encourage for it not just to be a hike. That doesn’t possess novelty.
Human beings are driven by novelty. When something is new or different, they want to engage. And so, in general, rather than just have a hike, add an additional layer of novelty. Have it be like, “Oh, each person brings one problem they’re struggling with, and by the end of the hike, the entire group coaches them through it.” So, now it’s an idea exploration hike and it has direct value to the people participating, especially if we add this additional factor, which is it’s not just novel, but if it’s well-curated.

So, if I say, “Hey, we’ve never met. You’re friends with Tim’s? Great. We both know Tim. Pete, I run an idea hike and I run it with a group of people who are all entrepreneurs who have companies that do over a million dollars in business. Five of us go at a time, each of us brings one idea that we’re struggling with, all of us are experts in different areas. So, one is an internet marketer, the other is an author, and another one is TV show writer, whatever it is. I think it would be super fun if you joined this great group of people. We’re going on a hike on Tuesday. Can you make the time?”

Now, suddenly, you see something novel, something that has shared effort, something that is very well-curated, all these successful people that you get to connect with, and you have a direct value, it’s a very generous experience. You see, “Oh, wow, maybe I’ll finally find the solution to this issue that I’m struggling with.”

And so, you see, you can take a simple idea. I’ve never, listen, I literally made this up with you right now. I’ve never heard of a hike like this. But the fact that it has all this value in there, and it’s a really simple design. Pete, how much would it cost to go on a hike like that?

Pete Mockaitis
Well, I mean, if you try to package it and have a fancy landing page and all that, it could be thousands of dollars.

Jon Levy
Yeah, but I mean like if I just say, “Hey, this is something that I do,” it wouldn’t cost anything in the sense that people can get themselves to the bottom of the trail, and, let’s say, Hollywood right there is all the Runyon Canyons and all that, like it doesn’t matter how much money you have. You can absolutely gather people or connect with them and create deep connections with them without spending a fortune, is kind of what I’m pointing to.

There’s this misconception that in order to connect with people, especially the people that we want to do business with, it’s going to cost a lot of money. But it turns out that, since human beings are wired for connection and wired for developing relationships, it’s the people who have the least amount of money who are often very good at it.

Pete Mockaitis
Yeah, that’s cool. Well, I want to make sure we covered that piece then. So, what are we thinking about with regard to the pre-invitation? So, you’ve boosted the value proposition, if you will, of your invitation, like, “That thing you’re talking about sounds real cool.” So, how do we think about sort of like the minimum level of pre-connection to issue that invitation?

Jon Levy
Oh, I think that you actually need none if the event is novel enough and has some proof of concept. So, if you’re allowed to mention some of the names of the people, I think it was the book Made to Stick or something like that, talked about the Sinatra role, this idea that if you can make it there, you can make it anywhere. All you need is like one example that, “Oh, the founder of Allbirds. It’ll be like the last time we had the founder of Allbirds and the author of The Subtle Art of Not Giving a… whatever.” Then, suddenly, you have proof of concept. Those are the types of people who come.

So, in that case, I can say, “Oh, I saw you on the Forbes 30, under 30, or whatever it is, list. You seem to be doing really interesting things. This is the activity I host. Would you like to join sometime? Here are the upcoming dates.” And you could literally, whatever your thing is to meet people and connect with them, you could go on two hikes a week and so that there’s always something to connect with people, and always an opportunity to have really healthy pro-social behavior and activities.

Pete Mockaitis
And I’m intrigued. So, the novel dimension is, I get it, that’s really cool in terms of dopamine and excitement and…

Jon Levy
Creates curiosity, yeah.

Pete Mockaitis
So, I get that that’s awesome. But now I’m thinking about sort of the big five personalities and how, you know, I’m thinking of folks who are low on extraversion and openness to new experiences. It’s like the things we’re talking about, they sound really cool to me, but other personalities would be like, “Oh, that seems like a bit much in terms of it’s, I don’t know, risky, scary. I’m not that adventurous.” So, Jon, do you have any, I don’t know if the word is boring, but…?

Jon Levy
Safer. Let’s put on the safer suit. So, I’m going to lean on another book and thought leader on this. There’s something called The Creative Curve, it was a book by Allen Gannett. And in it he suggests that something is created when it’s familiar enough that it feels safe but new enough that it’s exciting. If it’s too safe, it’s boring. If it’s too novel, it’s esoteric. It’s like Bjork’s music.

So, I think you’re absolutely right that there are personality types that may feel uncomfortable with going hiking, and I respect that. That’s totally fine. So, there’s two or three different ways to look at it. One is, maybe, invite a few friends that write for Outlet to come or make friends with people who write for Outlet, and get a story done about it so that you have additional proof that you’re not like inviting people to steal their kidneys. That’s one angle. But that happens over time. It’s not going to happen your second time. It’ll happen your 10th time, 20th time, whatever it is.

The second is you can also do like a board game or a dinner party, and use formats that are more familiar to the people than hiking. The issue is that you’re not necessarily looking to connect with everybody. You’re not trying to boil the ocean and make friends with the entire world. What you’re doing is trying to find people in certain industries that have values that you care about, and sometimes that means that you won’t meet specific people, but that’s okay.

Like, frankly, if people are so introverted, they’re probably not going to networking events anyway, or conferences. And in those cases, you’re probably better off with just a direct introduction and hoping that you get to meet them for something more quiet. That’s it.

Pete Mockaitis
Okay, cool. So, there we have it. So, you have an activity and it’s sort of a clear offer that is somewhat novel and fun and valuable, and gives an opportunity for people to meet and connect and connect better than just chatting because they’re doing something together, so all that’s excellent. So, then let’s say you’re in it. So, here we are, we’re cooking, we’re hiking, we’re doing the board game, and we’re doing the thing, any particular do’s and don’ts for connecting well in the moment?
Jon Levy
Sure. So, here’s something I only learned while researching this new book. We tend to think that trust precedes vulnerability. Like, if I trust you, I’ll be willing to risk more. But it turns out that it actually doesn’t work that way. It turns out that it’s a process called a vulnerability loop. So, let’s say I started working for you, Pete, and I’m sitting in a cubicle or whatever not far from you. And you hear me say, “Oh, my God, I’m so overwhelmed.” I’ve just signaled vulnerability. I said, “I don’t know how I’m going to handle something.” Now, if you ignore that or make fun of it, trust will be reduced.

Pete Mockaitis
“Ah, Jon, you loser. Buckle down. You can handle it.”

Jon Levy
Now, in certain environments, you might be like in the Navy Seals, it’s probably like the culture but in most offices, people are going to feel really insecure and then not put themselves out there again. But if you acknowledge it, and say, “Jon, my first week I was totally overwhelmed. What are you dealing with?” Then you’ve just signaled vulnerability and now we can trust each other at this higher level. And it’s these vulnerability loops that actually develop trust. That’s why trust, generally, develops over time through small actions.

Now, the IKEA effect, one of the reasons I think it exists is because, as you’re investing effort in a joint activity, it creates a bunch of these vulnerability loops, like, “Oh, my God, pass me the…” then you throw me like whatever I need. And, suddenly, we’ve opened and closed a bunch of loops. Now, this also means that when we meet people, we want to be aware of when they’re putting out loops which we sometimes we don’t notice.

So, if you’re saying, “Oh, how’s your week?” “Oh, my God, it was so stressful.” That is the opening of a loop and that’s your opportunity to increase trust. Now, watch out, there are some people who will verbally vomit all over you but, for the most part, being aware of them and acknowledging them and giving people a space for that means that you can increase trust faster.

Pete Mockaitis
Well, yeah, that’s a really interesting framework right there in terms of, “Can you pass me the salt?” I mean, that is like the tiniest bit of vulnerability but, at the same time, it’s like, “Look, I’ve got some stuff sizzling on this pan. This is the perfect moment I need the salt and, yet, there’s 12 people in the kitchen, I can’t reach it right now, so hook me up.” So, that is a little something and I see how that takes you there.

So, let’s zoom way in on these bits. So, some says, “I’m so stressed, I’m so overwhelmed, I’m tired. I’m worried about this thing. My toddler has been screaming all afternoon. He’s driving me nuts.” So, someone puts one of those out there, let’s hear some best-practice responses.

Jon Levy
And I also want to add something that, for some people, saying, “I got a promotion” is a vulnerability loop.

Pete Mockaitis
Got you.

Jon Levy
It has to do with the level of comfort that somebody feels.

Pete Mockaitis
Yeah, that’s true. Like, if someone disclosed a financial item to me and I’m trying to keep it as vague as possible and respectful, and I can tell, it’s like, “Whoa, that is vulnerable” in that I know that something about your situation that is surprising and could cause me to look at you in a different light, better or worse, like, “Holy crap, I didn’t know you were so loaded,” or, “Oh, dang, government assistance, I didn’t know you were really struggling.” Either way, it’s vulnerable and it could be vulnerable in a positive way.

Jon Levy
Yeah, it’s super interesting. And the issue is that, in general, we don’t flex the vulnerability muscle in a great way. Part of it is that we can accomplish a vulnerability loop both by paying attention when other people are opening them or by us opening it in a way that gives them an opportunity to close it. So, if I said, “You know, Pete, I am so impressed with what you’ve accomplished with this podcast. I tried to launch a podcast a while back and it was, I did a bunch of episodes and I just didn’t have the energy to keep it going. I’m beyond impressed.” That in itself is a vulnerability loop. I just called one out on myself.

Pete Mockaitis
You’re right. And it’s easy to let them just blow right past you, it’s like, “Hey, man, you’re not that lucky. You just got to keep on hustling and grinding and get a good team.” It’s like, okay, that actually did accomplish nothing in terms of like relationship-building.

Jon Levy
It blew it off. It said, “Yeah, yeah, yeah, I’m whatever,” on your opinion of me. And so, we aren’t really good with that kind of stuff, and the issue is that when we mess up or think we’ve messed up, which is more common than actually messing up, like an overshare, then we get scared to do it again, and understandably which is uncomfortable. Vulnerability in its core is the willingness to be open to injury of some kind.

Pete Mockaitis
Right. Literally, vulneo, Latin, to wound. You’re right. And, in a way, boy, this is really a skill and you kind of got to slow it down at first, like, “Okay, okay. Oh, Jon is opening up a vulnerability loop here.” And so, sometimes, boy, I can overthink it so, let’s hear some best-practice responses. I guess it’s something along the lines of validation, like, “Yeah, man, it’s freaking tough. It takes hours and hours and hours, and then you feel like you got to deliver for an audience, like, “Where is my next episode?” and you don’t want to disappoint them, and so you feel that pressure. And then that pressure can get you all the more tired and overwhelmed. Okay, so that’s where like connecting to the emotion.

Jon Levy
That’s one possible sign. So, the other is, “Wow, thank you so much for noticing that. Most people just see the success and think it comes easy. And, I’ll be honest, I’ve clocked in sleepless nights trying to figure out how to make it better, and I really appreciate that you noticed.”

Pete Mockaitis
That’s good.

Jon Levy
So, there isn’t a one way to do it. I think the more important is to acknowledge it and give like a real answer or response. Here’s another kind of fun thing about trust that most people are unaware of. When you say, like, “Oh, what’s the most important aspect of a relationship.” Everybody always says trust.

Pete Mockaitis
That’s right.

Jon Levy
“Great. What is trust made out of?” And when you ask that question, people are like, “Like, being vulnerable? I don’t know.” And I didn’t know either until I researched this book. It turns out that trust is essentially made of, most researchers agree, three things, some say four. I like the three model. And it would be competence, your ability to do something; honesty or integrity, your truthfulness; and the third is benevolence.

Now, here’s what’s interesting. Not all of the three pillars are equally weighted or important. So, for example, let’s say you have an episode and it bombs. Do your listeners go, “Oh, I can’t trust him to deliver anymore,” or do they seem like, “Oh, that one was just okay, whatever, and he’ll be back to normal. He probably got his second COVID shot and had an off day”?

So, you can see that you can breach competence and it’s not a big deal. But if you were to breach honesty, like somebody lied to you, you would probably doubt everything that they say moving forward, but there’s kind of like this funny loophole. So, let’s say the two of us were walking down the street and it’s like a year from now and we can congregate in large groups at this point. And as we’re walking, I say, “Hey, Pete, do you mind if we stopped by a friend’s house? I need to pick something up.” And you’re like, “Yeah, sure.”

When we walk in, 40 of your closest friends jumped out and screamed, “Surprise!” Now, it would be super strange if you turned to me and go, “Jon, you just lied to me. We can’t be friends anymore.” Like, I clearly breached honesty, I did not tell the truth, but you were okay with it because I did for benevolent reasons.

Now, if you’ve found out that your doctor was getting kickbacks for giving you prescriptions, that’s a lack of benevolence. You’d be like, “That’s really messed up. I need a new doctor.” So, we can see that we value benevolence above honesty, and honesty above competence. And here’s what’s really interesting when I was doing all this research, I discovered that, apparently, and I’m very clearly not a Navy Seal as you can tell just by looking at me, that when the Navy Seals are reviewing potential candidates, apparently, they ranked them on their skill, their competence, and their team orientation, their kind of benevolence.

And if you scored very high on competence but very low on benevolence, or team orientation, then you’re a terrible candidate because it means that you’ll be very arrogant. But if you are very team-oriented and less skilled, they’d much rather have you because you can always upskill a person, you can train them, but what’s really hard is teaching somebody to be benevolent.

And so, I think when the important thing, and you see this to some degree with these vulnerability loops, is that human beings tend to trust when they feel that somebody has their best interest at heart and when they’re being honest, and competence can increase over time. And if you look at misinformation right now, and I know this is kind of a random side topic, but a lot of the misinformation that’s believed seems to be about, like, very wealthy elite people. And my hunch is that it becomes so believable because, although whoever is very competent at doing things, my hunch is the people that believed these things, like they’re trying to microchip us or whatever it is, don’t necessarily feel like that they’re benevolent.

And so, I think that that’s a lot of the issues that we’re facing, is that when the narrative around our relationships are non-benevolent, it’s really hard to trust. In competence, we can kind of get over.

Pete Mockaitis
Yeah, yeah. You know, that’s interesting because I remember when I fired somebody, there was some incompetence going on for a while and I was like, “Okay, we got to work on it. We got to work on it.” And then I remember there was some hourly reporting going on, and in a conversation I had with her about what seemed like over-hour reporting, she over-reported the hours she spent having that conversation with me.

Jon Levy
Oh, my God, that’s amazing.

Pete Mockaitis
I was like, “You could see the timestamp on the Skype and we’re talking about the thing right now.” It’s just sort of like, “I just don’t have any hope that this can be turned around. I guess we’re done here, you know.”

Jon Levy
Oh, my God, that’s so awkward. Oh, but I think that that’s a perfect example of hourly reporting is a vulnerability loop, right? You are literally saying, “I trust that you are going to be respectful of my business, my work, my livelihood, my ability to support my family, and I’m going to trust you to accurately assess your work.”

And what’s interesting about this one is that it’s not up to debate. You either, like an hour is a length of time that you can measure. Like, sure, maybe you got up to go to the bathroom, whatever, like you’re allowed bathroom breaks so I’m not like measuring that. But she breached that vulnerability loop, like trust was fundamentally reduced to the point that it’s not acceptable to keep working together.

Pete Mockaitis
Yeah, right. So, I mean, that just rings true in terms of benevolence trumping honesty, trumping competence, because competence, you know, I was being lenient for a good while there. So, insightful stuff, Jon. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jon Levy
This has been super interesting exploring the idea and I loved that you brought up an example. And the book is, like I mentioned, super fun. It explores how human connection, trust, and belonging are really the greatest predictors and kind of breaks down the signs and stories of how to bring it to life.

And I think one of the interesting things is that we did a deep dive into how to actually accomplish it digitally because, right now, teams are really having a tough time at distance, maintaining culture, of feeling of belonging, and so that was super interesting on how to actually accomplish it.

Pete Mockaitis
Great. All right. Well, now could you share a favorite quote, something you find inspiring?

Jon Levy
“If you wish to improve, be willing to be thought as stupid and foolish.” Epictetus. So, I cannot count the number of times I felt like an idiot. I’ve embarrassed myself more times than I can count. I have opened more vulnerability loops that were never closed. I have put myself out there, leaned in for the kiss in my early days, before I was married, and was rejected. Like, you put yourself out there like some romantic trope and then you’re like, “Oh, no, we’re best as friends.”

So, the fact is, that human beings function in like an anti-fragile process, meaning, “I dropped a glass, it breaks. It’s fragile.” But human beings are anti-fragile, which means that when we apply pressure to ourselves, we get stronger. We lift weights, we get stronger. We try and learn to interact socially, it’s embarrassing at times but we get stronger. And so, I love that quote by Epictetus.

Pete Mockaitis
And how about a favorite study?

Jon Levy
There’s two that are kind of fun. One is by Gilbert. I think he’s at Harvard. He’s kind of like the leading happiness researcher. And what he did was he had people take a, I think it was a series of Monet prints, I think it’s like six of them or 20 of them, whichever number it was. And he said, “Oh, please organize these from most appealing to least appealing.” And then he, essentially said, “Oh, I have number three and number four. You can pick one of them to take home with you.”

A week later, they came back and they had them reorganized, the print order, or put it in order again from most to least, and number three, which is what most of them took home, became number two. And number four became number five. So, essentially, making the decision or commitment actually changed people’s preferences.

Now, people argued, “Oh, that’s because they have the print and they remember it.” So, he repeated the experiment in one of these centers for people who can’t form new memories, like 50 First Dates or Memento. And so, he comes in, does the experiment, walks out of the room, walks back in, the person doesn’t remember them anymore, doesn’t remember the experiment, and then has them order the pictures again. And somehow number three becomes number two, and number four becomes number five.

That means that our decisions and our preferences can actually be rewired based on our actions independent of our memory, which means that our preferences are malleable and it’s kind of silly because we view ourselves as the person who likes this drink, and likes this activity. But maybe if we just made a slightly different decision one time, we could learn to like anything. And I think that that’s totally wild.

Another study I kind of like is called the Pratfall Effect. So, for the listeners, you know how like in romcoms, people love the hapless fool that falls over themselves, like one we want to cheer for? A study was done that looked at people going into job interviews and had some people spill a bit of coffee on themselves, and it turns out that they were rated as better and more preferable because they were human. It’s kind of like that vulnerability loop that I was talking about.

So, it turns out that being a little silly, or falling on yourself a bit, or having these moments that humanize us, actually get people to like us more. So, the things that you’re probably embarrassed about are probably working in your favor.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jon Levy
So, my name is Jon Levy, and I’m pretty easy to find on all the social platforms. I’m jonlevytlb across Instagram, Facebook, Twitter, Clubhouse, if that’s still a thing. Who knows? It could be gone in a week or whenever. And my website is JonLevyTLB.com, and the book is called You’re Invited: The Art and Science of Cultivating Influence. So, feel free to reach out. There’s also a bunch of games on my website for people who want to connect better digitally, and they’re a ton of fun.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jon Levy
Yes. So, people tend to be most engaged when they’re doing something just outside their skillset, like that point of slight discomfort. So, my encouragement is for you to look at the different aspects of your job and ask yourself “What would make you just slightly uncomfortable? What would be exciting for you to try and do?” Maybe that’s go to your boss and say, “Hey, I would like to do a presentation in front of the team.”

Even if it’s not a necessary presentation, just building up that skill because it’s exciting for you is super beneficial. And having like a playground to do it in and that’s safe is essential. And so, whatever that area that makes you a little bit nervous and excited, find that and go and pursue it just so you can develop better skills.

Pete Mockaitis
All right. Jon, this has been a treat. I wish you much luck and fun in all the ways you’re cultivating influence.

Jon Levy
Thank you. And this is an absolute blast. Thanks for having me on and for sharing your stories with me. It’s a pleasure.

666: How to Build Trust and Connection through Digital Body Language with Erica Dhawan

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Leadership expert Erica Dhawan helps decode the new cues and signals that make up digital body language.

You’ll Learn:

  1. The new cues and signals to look out for
  2. Rules for emojis in emails
  3. The Zoom rule to keep everyone engaged

 

About Erica

Erica Dhawan is a globally recognized leadership expert and keynote speaker helping organizations and leaders innovate faster and further, together. Erica has spoken, worldwide, to organizations and enterprises that range from the World Economic Forum to U.S. and global Fortune 500 companies, associations, sports teams, and government institutions. Named as one of the top management professionals around the world by Global Gurus, she is the founder and CEO of Cotential – a company that has helped leaders and teams leverage twenty-first-century collaboration skills globally. Her writing has appeared in dozens of publications, including Fast Company and Harvard Business Review. She has an MPA from Harvard Kennedy School, MBA from MIT Sloan, and BS from The Wharton School. 

Resources mentioned in the show:

Thank you, sponsors!

Erica Dhawan Interview Transcript

Pete Mockaitis
Erica, thanks for joining us here on the How to be Awesome at Your Job podcast.

Erica Dhawan
Thank you so much for having me, Pete.

Pete Mockaitis
Well, I’m excited to talk about Digital Body Language, but, first, I want to hear a little bit about your body of work in the realm of Bollywood dancing. What is the story here for you?

Erica Dhawan
I grew up as a shy and introverted girl in Pittsburgh, Pennsylvania, and for most of my life, I struggled to find my voice. You couldn’t even realize I was there. Every teacher from kindergarten to 12th grade often said, “Erica is very studious and gave me straight As,” but every teacher had the same feedback, “I wish Erica spoke more in class.”

One of the things though that I loved and that really allowed me to connect with others was dancing. And coming from an Indian background, one of my biggest passions is Bollywood dancing. But with my passion and my work around connection and my research around how we really connect in today’s world, I found that so much of it comes not just through our heads but through our hearts.

And so, some of the things I love to do is not only Bollywood dance myself, but bring the spirit of dance and movement to my audiences as well.

Pete Mockaitis
Well, fun. So, then let’s talk now about body language, or specifically digital body language. You’ve got this book here about digital body language. Can you share with us what’s perhaps the most surprising, fascinating, counterintuitive discovery you made along the way as you were putting this together?

Erica Dhawan
One of the things, or knacks, that allowed me to find my voice, beyond just dance, was understanding body language and the importance of it to build connections. But as I used the power of body language to get great competitive jobs and accelerate in my career, I started noticing something over the last few years that was pervading workplaces and people’s family lives – there was no rulebook for how we showed body language in a digital world.

And it led me for the last four years to study what I called digital body language, which are the new cues and signals that we send in our digital communication that really make the subtext of our messages, whether it’s punctuation, response times, how we sign up an email, to how we showed up on a video call.

One of the most surprising things that I learned while writing my book Digital Body Language is I originally wrote it thinking that it was really an additive benefit or skill in addition to traditional body language. It was something you need once you learned the basics of traditional body language. But what I really realized, as we’ve unlocked our digital shift over the past year, is that digital body language is now changing the way we use traditional body language.

My research is showing that even when we work face to face, moving forward, we are more likely to look down on our phones multiple times, to miss the lean-in in a sales conversation, to think in bullet points and expect others to speak in bullet points, and we are missing a lot of the traditional cues of the head nod, the lean in, the direct eye contact that we used to have. So, digital body language is not just how you show up on a video screen or how you send emails, it is truly changing how we make others feel not only online but even in live meetings in our new normal.

Pete Mockaitis
Okay. Well, so there’s a lot in there, and that’s exciting. So, you talked about the word rulebook so I want to dig into lots of the precise do’s and don’ts and the implications of them. But before we go there, could you maybe share with us a story about someone who’s able to transform their digital body language and see some cool results from that?

Erica Dhawan
One of the best examples from my own research on digital body language that I feature in my book is about a leader named Kelsey. She works at a large company, and Kelsey is someone who really cares about her people and leading her team. But one of the things that she got was some negative feedback through a performance review that her empathy was weak.

And I started coaching Kelsey, and when I started working with her, I started to look at all the typical markers of subpar empathy: poor listening skills, lack of engagement. And I found that Kelsey was actually fantastic at all these things. She showed her team that she was engaged in the room with them. She would ask for their input repetitively. She would try to bring in her introverts and her extroverts. But I realized what was missing was a whole new set of things that weren’t the traditional cues of empathy.

She would look down at her phone multiple times during meetings, multitasking, or signaling to her team that she wasn’t necessarily always paying attention, thinking that it was important to be responsive, not realizing that was impacting how her team felt valued. She would send one-liner emails that were brief and no context, thinking that she was responsive but actually had a major impact on her team not having a clear understanding of what they needed to do next.

Another thing she was doing was repetitively canceling meetings at the last minute, and her team would feel devalued. So, while Kelsey’s traditional body language was actually quite good around empathy, her digital body language was abysmal. So, we did a few things to really help solve some of these challenges. The first thing we did, and I’ll describe them as sort of three tenets of digital body language, is follow one of the first tenets, which is what I call reading messages carefully is the new listening.

Instead of rushing to respond to things, she took a second, thought before she typed, and would send all her messages to her team with clear response expectations, made sure that she could read it a second time for not only what she was thinking in her head but how others may interpret her messages, especially some of her junior employees.

The second thing that she did, which was critical, is she practiced the tenet that I call hold your horses, which means less haste equals more speed. So, she focused on not rewarding the fastest person to respond in her team meetings but the most thoughtful ideas. And the way that she did this was she started to send agendas before those meetings. She was more thoughtful instead of chronically canceling.

And she had said, “Before the meeting, I want you all to think about these questions.” And then, in the team meeting, she had everyone go around and share their responses. And now, in video calls, she had everyone share in the chat tool so that they weren’t turn-taking and then she would call on the people that had the most different ideas. This allowed her to avoid that culture of group think and create that thoughtfulness.

And then the last thing she did is she was more thoughtful about how her team could find their voice especially in different medium. She found that sometimes, while she was really good with introverts and extroverts face to face, sometimes in digital mediums, they needed more engagement. So, she had a rule where she said, “If you have an idea that isn’t in this meeting on Monday, I want you to send it to me on Friday.”

And what it would do was it would force her to think, it would force her to not just reward the quickest person to respond, and it would allow her introverts to actually bring their best ideas to the table. So, those are just some quick examples of how what we all knew what was implicit in traditional body language, now has to be explicit in our digital body language.

Pete Mockaitis
Well, thank you. So, there’s a lot of specifics right there in terms of do’s and don’ts to bear in mind. So, let’s zoom right in to some more of those in terms of what are some key do’s and don’ts that you see all the time and make a world of impact when we make an adjustment there?

Erica Dhawan
Let’s start with the do’s. The first do is value others visibly by valuing their time. Don’t chronically cancel, send agendas, be thoughtful of people’s time. The new art of respect is honoring people’s time, inboxes, and schedules. So, so much of this is really around watching the clock of starting meetings, ending meetings on time, acknowledging those differences, and showing that you recognize others and value their time and engagement with you. There’s so much hidden costs in the emails we send back and forth.

The second do is to communicate carefully. Take a moment to think before you type. Another story I’ll share is I once had a client who sent a message to his boss Tom that said, “Do you want to speak Wednesday or Thursday,” and Tom’s response was, “Yes.” Now, Tom was probably rushing, he thought it wouldn’t offend his colleague, but reading carefully is listening, and writing clearly is empathy, so communicate carefully.

The third do is collaborate with confidence and understand that confidence today is being consistent in your messages. You don’t want to create cultures where people have to chase you down, and being consistent. Even if you don’t have any answer but having a cadence for following up matters more than ever.

And the fourth do is trust others and assume positive intent. Especially in a digital body language world, there are cases where we get all caps emails, we’re feeling someone is shouting at us. Or those emojis that feel a bit passive-aggressive, stay in the place of reason, don’t get emotionally hijacked, and choose thoughtfulness, and giving others a benefit of the doubt.

Now let me give you three don’ts.

Pete Mockaitis
Oh, if I could just, because you said emojis, and that was on my list, so let’s just go there. So, emojis can come across as passive-aggressive. How do we think about emojis at work in terms of like, “Never use them,” or, “Use them freely,” or, “Use them only under these circumstances”? What’s your take?

Erica Dhawan
So, emojis are like our true body language facial expressions. And they do bring emotion, nuance, and tone to digital messages that are absent of the body language which makes up roughly 75% of nonverbal communication. I recommend using emojis carefully and knowing your audience when you’re using emojis.

Emojis can actually provide great benefit. They can showcase happiness. They can showcase gratitude with your team. The best way to decide when you should use emojis, how many you should use, how carefully you should use them, is by answering two questions. The first question is, “How much do you trust this person?” If there’s high trust, don’t be shy. Use your authenticity and maybe throw in that emoji. If there’s low trust, maybe be careful. First, mirror the other person’s formality, and then decide when might be that right moment to sprinkle in an emoji.

The second question to answer is, “How much of a power gap is between the two of you?” Is this a CEO who’s in their 60s and you’ve never met in person that you’re sending an email to, or is this a cousin or a friend? These simple things will help you decide power and trust levels whether to infuse that emotion or not. I would say that over the last year, we’ve seen a much higher degree of using the power of emojis and I really encourage it to show your authenticity, again, in places where there is high trust and little differentiation in power dynamics.

I’d also say that we’re seeing a lot more senior leaders throwing in those emojis or two, and I think that it can be really great to infuse a sense of emotion or connection. There are times where you’ll want to make sure you avoid them, sensitive periods where there’s difficulties, situations where…

Pete Mockaitis
“You’re firing 20,000 people…” yeah, I hear you. There’s sort of heavy gravitas elements that the emoji brings a lightness to, a lightness that ought not to be brought to that sort of thing. I wanted to ask, you talked about the power gap in the senior leaders. If you are the more senior person, does that kind of nudge you towards feeling more free to use emojis in communication with the junior folks as a means of making things seem lighter, freer, more open? Or, is it…? What’s your take there?

Erica Dhawan
I think that senior leaders have a great opportunity to sprinkle in that emoji or two to actually create connections. In my research, what I found is that we are all in different wavelengths of digital body language. On one end, there are digital natives, people that are very savvy in these tools, they grew up using emojis in high school, in college. And then digital adopters are the other category. These are people that are learning the new road of digital body language as we go. They never used an emoji for 20 years in workplace culture, and then they might start to try this, which feels like a big leap for them.

To give you a similar parallel example. My father is a digital adopter and I’m a digital native, and when my father sends me a text message, it starts with “Dear Erica,” and ends with “Love, Dad,” and I just scroll through it because it’s as long as a letter, and I haven’t quite taught him that a text is not a letter. But we have to understand that maybe some of our senior leaders are similar to my father. They’re new to these things.

And so, check your own bias. If you’re a leader, sprinkle in an emoji or two. It may actually bring more connection with your teams but know that there are some things that actually may go too far. One head of HR that I interviewed said that she remembers a moment when she changed her communications from an exclamation point to an emoji, and it was like a rite of passage, and it was a big deal. Whereas, for maybe a millennial or a Gen Z, it’s like a simple thing to use every day.

The other thing she learned though is she wrote adorbs, like adorable, but adorbs in an email with one of her millennial coworkers, she is a Gen Xer. And that millennial said, like, “I was uncomfortable with adorbs because you put it an email, and I feel like email is formal. And to you, email was actually more informal.” And so, not only do digital adopters and digital natives have different styles around when to use these punctuation or symbols, but even they have different norms around where to use them by channel.

Pete Mockaitis
Well, yeah, and it sounds like you’re sharing some really great principles here which are, in many ways, universal, but in some other ways individuals are going to have their own particular preferences, proclivities, nuances, and that’s just how they are. Like, that would not have even occurred to me. Like, “Email is a more formal channel. I prefer not to hear adorbs.” I guess I’m…how old am I again? I’m 37.

Erica Dhawan
You may be more of a digital native. And I find that it’s not just age-based. I know 50-year-olds that are digital natives at heart and 35-year-olds that want perfect punctuation in text messages. One fun fact is a research study showed that if you put a period at the end of a text, certain Americans will think you’re angry or passive-aggressive, other Americans will think you’re just using good grammar. And that’s just a very good example of how, similar to emojis, we are not all the same. We are all learning the brave new world of digital body language, so it’s important to check our bias to not read into things, and to really give others the benefit of the doubt.

Pete Mockaitis
Yeah. Well, let’s talk about not reading into things. We’re going to talk about the don’ts here, so let’s start with that one and maybe hear a few more don’ts. Let’s just say our brain just start to go, like, “Wow, what’s up with that text, or Slack, or email that just said, ‘Okay.’ Are they mad at me? Did I screw up? Do they think that I’m trying to undermine them?” So, anyway, our brains just make up these stories and they go running. How should we deal with the internal game when that pops up for us?

Erica Dhawan
So, with the lack of that tone and body language, if you get that message and you see that someone is on the verge of tears, you know that they have good intent but if you can’t see any of those cues, it’s easy to get lost in our minds, caught up in rumination or paranoia. So, here’s a couple things that you shouldn’t do when you get that message.

The first thing you should not do is you should not respond immediately with another passive-aggressive, not react with a more passive-aggressiveness. Instead, stay in the place of reason, sleep on it. I like to call it the pregnant email pause. Sleep on it overnight and come back to it when you’re not as emotionally hijacked. You’ll come back to it refreshed. If you want to write something back, maybe draft it, and then come back to it later.

Another thing that you can do is just pick up the phone. Don’t use email back and forth if it’s not really working for you anymore. Know when it’s important to pick up the phone. I like to say a phone call is worth a thousand emails and there are certain cases where it matters more than ever to do that. That’s the first big don’t.

Pete Mockaitis
And to that point about the phone call, I think that that’s so…it is so powerful and it can be worth a thousand emails in the sense of kind of upstream and downstream in terms of positive or negative. And like when you call, and you say, “Hey, we said okay. I was wondering if maybe we’re thinking X, Y, Z.” And then maybe that can open up a really important emotional conversation, like, “You know, I’m sorry. I’m really stressed about these things. You’re doing a really great job. I’ve been really short with people.” And then you just really strengthen that relationship because you were able to go there. Or you can just have a quick laugh, like, “Oh, no. No, I didn’t mean that at all. No, that’s funny. We’re all good.”

Erica Dhawan
Yeah, someone is trying to be funny and it didn’t go well online.

Pete Mockaitis
So, it’s like that, even if there’s nothing there, taking the time to make the phone call can just go miles in terms of enriching that relationship, so I love it.

Erica Dhawan
That’s absolutely right.

Pete Mockaitis
Thank you.

Erica Dhawan
And digital body language is just as much about knowing when to have the video call, the phone call, the live meeting, the email, or the IM, or the text as it is, what we say in each of those mediums. I like to say the choice of communication medium is like the new measure of priority, complexity, and urgency. If it’s really urgent, know when to send a text or make that quick call versus an email. If it’s high complex, it’s very important to know when to have that video call with nuance, with SlideShare, or send a detailed email. And if you’re familiar with this person, knowing when you can just pick up the phone versus sending the long email, or where you have to work with their assistant to schedule something on a calendar.

Pete Mockaitis
All right. Great. Thank you. Let’s hear some more don’ts now.

Erica Dhawan
Don’t multitask. Multitasking is rampant right now. We are all feeling not only Zoom gloom but constant fatigue, endless emails. What I really recommend to avoid this just endless feeling, like we’re constantly in meetings, and we have to multitask to just get through the day, is initiate what I call the Zoom BCC just as much as we do the email BCC.

If you’re in a lot of meetings, if they could be shorter meetings, first have less meetings. Instead of making them 30 minutes, make them 25 minutes, then you’ll see you can make them 20 minutes. And then if you have a lot of people on there that don’t need to be on there anymore, initiate a BCC rule on Zoom where you can loop people out just like we do on email. This will really avoid multitasking and really get individuals engaged.

If you’re in a meeting where you feel like you want to multitask because you’re not being engaged, start the meeting with, “What’s the agenda here and how can I help?” Be proactive to make sure that you’re valued, otherwise you don’t need to be there, versus feeling a fear or guilt. And if you’re the host of that meeting, always start with, “Here’s what’s success looks like. Here’s why I need all of your input. And if we’re able to get through this in 15 minutes, then we’ll end 10 minutes early.” Simple things like that will quickly avoid multitasking which is, as we all know, is pretty rampant.

The last thing I think is important is just don’t constantly be in a rush. We are living in a world where rush responses are often prioritized, as I said earlier, over thoughtfulness. Take the moment to really reflect on, “What is a working session that really needs group thinking versus group think?” instead of just saying, “We need to talk next Tuesday because that’s the next opening on our calendar.”

We are not robots and we can’t live or adhere to what our Outlook or our Gmail calendar is saying. We need to think about what will best serve the task at hand, and how we as humans need to process ideas and think through things before we actually jump from meeting to meeting.

Pete Mockaitis
And, in practice, if I want to implement this Zoom BCC action, how would I go about pulling that off?

Erica Dhawan
One of the best ways you can initiate the Zoom BCC is have a rule in the chat box on a video call when individuals do not need to engage anymore or they filled their part of the meeting, just write, “BCC: Sam, John, and Mary,” and then they have the liberty to BCC out of the meeting. That’s just a simple way to do it. I love the power of the video call chat tools because you’re avoiding turn-taking and allowing individuals to engage all at the same time.

Pete Mockaitis
And so, just for any listeners who aren’t quite picking up what we’re putting down and intricate for my understanding. Erica, when you say BCC, it’s much like when in an email we perhaps move the person who introduced us, like Dorie Clark introduced us, thanks, Dorie, we move them to BCC such that they are not privy to all of the back-and-forth subsequent emails about scheduling or whatever that we’re doing. And so, we’re using that as a shorthand then within the Zoom chat to say, “Hey, thanks for that which you have contributed. If you would like to exit now, you’re free to do so.”

Erica Dhawan
Exactly right.

Pete Mockaitis
Okay, cool. And so, it’s kind of nice as a cultural shorthand, they’d say, “Oh, okay. Got it.” Just like, “That happens in email, that’s what’s happening now, and I appreciate you respecting my time, Erica, and giving that back to me and I’m going to go do my thing.” Or they might say, “No, actually, this is riveting stuff and I really want to see what happens and I’m excited to contribute a few more ideas,” then, by all means, you stick around and it’s all good.

Erica Dhawan
Absolutely. And I think that’s the opportunity here. What we’re often finding is what happens when people don’t feel like they’re contributing anymore, they start multitasking on the call, and then people see that, and then other people multitask, and it just creates a disengaged scenario. And so, really being thoughtful about this can go a long way.

And, again, we are living in the wild, wild west of how we innovate around digital body language, so use your own creativity. With some of my clients who have read the book Digital Body Language and we’ve run workshops we’ve initiated email acronyms. For example, on subject lines, leaders are using 2H which means “I need this in two hours,” or, 4D which means, “I need this in four days” so that person doesn’t feel that like they have to rush; they have four days to actually think about it and then come up with the best product.

Another example of an email is one of my favorite acronyms NNTR which means “No need to respond.” That simple email acronym can avoid 15 thank you emails or okay emails. And this is not trivial, it’s actually valuing other’s time right now. Another one of my favorites is ROM which means “Respond on Monday,” especially if you’re a senior leader who’s sending an email on a Sunday, you don’t want to blast your team member’s weekend. Let them know ROM that they can respond on Monday. That can go a long way not only for you to get better ideas from them but foster wellbeing.

Pete Mockaitis
Oh, certainly, yeah. And it’s just very clear because it’s ambiguous, they say, “This doesn’t seem super urgent but then, again, why are you sending it to me on a Saturday or a Sunday? And maybe you just had a good creative spark or maybe it is urgent and I can’t quite tell even if I’ve spent that couple minutes trying to figure out if it is or not urgent by reading between the lines.” It’d be great just to have that clarity at first, like, “Oh, I don’t even need to open this subject line that’s tantalizing me because see that acronym. That’s great.” Thank you.

When it comes to multitasking, I just want to get your take about how you say we see other people multitasking on like a Zoom call, and then that just sort of brings down the energy and the commitment focus level from others.

And I think what’s funny, I think most of us notice but some of us don’t apparently, which is that we can tell when you’re multitasking because we can hear the clicking, or if you’re in a Mac or something, like the “thunk, thunk, thunk” trackpad clicks, or see your eyeballs they’re like reading texts elsewhere kind of on the screen as opposed to listening to the person. And so, even with the mutes or whatever, there are many ways it becomes clear that you’re multitasking. So, public announcement there, we know you’re multitasking. So, that’s there if you didn’t already know that.

Can you tell me what are some of the other telltale signs of that? And how does that bring down the energy of the group?

Erica Dhawan
I think that your example was brilliant. It is obvious when individuals are multitasking versus when they’re actually engaging in a conversation. And if you just write even just like, “Oh, I agree” in a chat, it’s kind of like, “Okay, are you really listening?” versus sending something thoughtful around what was just said that will proactively contribute to the conversation and adds to it.

I want to answer this in a few ways. First, I’ll answer “What are some of the common cues of multitasking?” but then I want to answer, “If you are the meeting host, how do you avoid this from happening from those attending your meeting?”

So, common cues of multitasking, people are just not on video even though that you asked for people to be on video, or most of the people are on video. I think that there are reasons people aren’t on video, but if it is a meeting where everyone else is on video, take a second to think about the fact that other people may think you’re multitasking even if you’re not.

Another cue is just never looking into the camera at all and always looking down or somewhere else. A research study showed that making eye contact happens about 30% to 60% when we’re face to face. In body language, we want to actually, when we’re speaking, look into the camera about 60% to 70% of the time. Even though we can’t see everyone, they can feel a connection with us, so it does really help. The third is being someone who, when you’re called on, is sort of like, “Oh, what do we need again?” or, “Can you say this again?” Those are great examples of just the multitasking phenomenon that is existing.

So, how do you overcome some of these challenges if you’re a meeting host? Number one, before the meeting, I like to say the meeting calendar invite is like the new first impression. It sets the agenda for how people will behave in your meeting. So, in that meeting invite, have a clear meeting title, have an agenda, write in there some norms, “We’d like to have everyone on video. If you can’t join on video, let me know beforehand that you can’t.” Like, instead of creating the opt-in, create the opt-out of, “Here are the norms,” and people are automatically engaged more.

In your agenda, identify ways where you can actually solicit other individuals to lead parts of the meeting or to be prepared to speak around specific questions that you want them to discuss. Then, at the beginning of your meeting, when everyone is on, actually start with, “Here’s the agenda. I’m going to call on people randomly.” Encourage that. Just like we did in an office. Like, we don’t have to be polite. This is how we meet. And simple things like that will change behavior as well as using the chat tools, say, “I’d like everyone, as we’re discussing this, to share their responses in the chat. We’re going to wait till everyone shares in the chat. And then I’ll call on people that have different perspectives.”

And this is a great way as well for people to just pay attention and make sure that you’re truly soliciting that input from everyone. So, those are just some examples. Again, it’s not going to be perfect, but knowing how to engage the group thoughtfully and then knowing when to Zoom BCC them out, because otherwise it will create multitasking, can go a long way and just having great, good body language.

Pete Mockaitis
All right. Thank you. Well, tell me, Erica, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Erica Dhawan
My new book Digital Body Language is out May 11th. If you want access to some tools around it, if you go to EricaDhawan.com/digitalbodylanguage, I have a digital body language quiz that will help you assess yourself on some of the categories I talked about: valuing others visibly, communicating carefully. It’s free for anyone. And I hope you’ll check it out, take it with your teams, and understand whether you’re a digital native or a digital adapter. 

Pete Mockaitis
All right. Well, Erica, now can you share with us a favorite quote, something you find inspiring?

Erica Dhawan
My favorite quote is from Maya Angelou, and I’ll share it with you, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And what I find so inspiring about that is that this is a moment that we can help others feel heard, respected, and understood with digital body language.

Pete Mockaitis
Okay. Now could you share a favorite study or experiment or a bit of research?

Erica Dhawan
I recently ran a study of 2,000 office workers, and one of the greatest insights I found from the study was that the average office worker cited that they were wasting four hours a week on poor, unclear, and confusing digital communication. If we equate that up to the US GDP alone, that is $889 billion in wasted salary alone.

Pete Mockaitis
And a favorite book?

Erica Dhawan
My favorite book, most recently, I have many, is Choose Yourself by James Altucher.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Erica Dhawan
My favorite tool is the Calm app. I really believe in the power of meditation and connecting not only with our minds but our bodies. And I use it every single morning for a quick meditation, and every afternoon for a five-minute meditation.

Pete Mockaitis
And a favorite habit?

Erica Dhawan
Yeah, my favorite habit is to wake up every morning and have a big glass of water with a Nuun tablet. Hydration is everything. It has changed my life. And if you are not drinking eight glasses of water, go for it and you will see immense results.

Pete Mockaitis
Well, hydration is actually one of my hobby horses, I guess, so you said it was transformational. Explain.

Erica Dhawan
I was constantly tired for most of my life throughout the day. I’ve been addicted to coffees, teas, chocolates in the afternoon, and after I became a mom of two kids, I have two kids under three years old, I realized that this could not be fixed with caffeine. Caffeine is just another addiction and I needed to change my habits. And so, I started to experiment with lots of different things, but the one that has really worked is just drinking more water. And I found that I don’t love to just drink glasses of water, but I started to use electrolyte tablets, like Nuun and others, and just that simple dose of not feel like water, warm water, but a little more fun goes a long way in helping me hydrate, keep my energy up throughout the day.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Erica Dhawan
In terms of all of my work, I think one of the most important nuggets that has connected most was the quote I shared earlier, “Reading messages carefully is the new listening, and writing clearly is the new empathy.” We are living in a new world of how we connect and build trust. And, as I shared earlier, I think what was implicit from body language now has to be explicit in digital body language. And I think that taking the extra steps to truly show empathy and care with simple actions like these go a long way in connecting.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Erica Dhawan
Folks can learn more on my website at EricaDhawan.com, or my book website EricaDhawan.com/digitalbodylanguage, or you can just check out my Amazon page and find my books there.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Erica Dhawan
To be awesome at your job, it’s critical to get comfortable being uncomfortable, to be willing to ask for help, say what you know, what you don’t know, and be vulnerable, because when you are vulnerable, you’ll create the safe space to allow others to speak up.

Pete Mockaitis
All right. Erica, this has been a treat. I wish you lots of luck with the book and your digital body language and your many other adventures.

Erica Dhawan
Thank you so much.

665: How to Make Lasting Change – According to Science – with Katy Milkman

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Behavioral scientist and Wharton professor Katy Milkman reveals how behavioral science can help you make changes that stick.

You’ll Learn:

  1. The top obstacles of change–and how to overcome them 
  2. How to overcome your impulsivity 
  3. How you can make your laziness work for you 

 

About Katy

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making.  Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, and Walmart. 

An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post and The New York Times. Her book How to Change: The Science of Getting From Where You are to Where You Want to Be came out two days ago! She earned her undergraduate degree from Princeton University (summa cum laude), and her PhD from Harvard University where she studied Computer Science and Business. 

Resources mentioned in the show:

Thank you, sponsors!

Katy Milkman Interview Transcript

Pete Mockaitis
Katy, thanks for joining us here on the How to be Awesome at Your Job podcast.

Katy Milkman
Thank you so much for having me. I’m excited to be here.

Pete Mockaitis
Well, I’m excited to learn how to change once and for all. You’ve literally written the book on this and I can’t wait to hear your insights.

Katy Milkman
Well, I’m excited to share.

Pete Mockaitis
Well, maybe to kick it off, could you share maybe what’s maybe one of the most surprising, fascinating, counterintuitive discoveries you’ve made about us humans doing behavior change while researching the book How to Change?

Katy Milkman
That’s a great question. I love starting with that question. Probably it’d be a study I ran at Google that had the most counterintuitive finding to me. And it was a study where, actually, my collaborators and I were trying to figure out if we could create more durable habits around exercise in people if we got them to build really consistent routines, which is what our read of the habit literature suggested makes habits sticky, like, “Always at the same time of day, I’m really, really grounded in that routine and now it becomes like second nature to me.”

And if we could build that, we thought, then we sort of let go and we’d see these lasting habits. So, we ran this experiment with Google employees where we basically, for a month, gave them rewards for either visiting the gym at the same time of a day, a consistent time that they’d said was ideal for them, or for any time, whatever they wanted. So, about half of their visits ended up being at a consistent time but the other half were all over the place.

Pete Mockaitis
And so, one group was rewarded only when they went during the time they said and the other was rewarded regardless?

Katy Milkman
Exactly.

Pete Mockaitis
Okay.

Katy Milkman
We actually varied the size of the incentives so we got variance in how often people went, and we basically ended up with two groups who went the same frequency but in different patterns. One is going very consistently, the other is more variable when they go. And then the question was, “What happens at the end of this month?” And we were sure, we knew, it was going to be the people who had that consistent routine, and we were wrong.

And what we found out is that the reason we were wrong is not that we had our model completely messed up, it was true that the people who had been really consistent in their exercise who would basically train to be automatons, the same time, same time each day. Those people actually were a little more likely to keep going at that same time, but if they didn’t make it to the gym at that time, they didn’t go at all.

And the folks who had built a more flexible habit ended up with a more durable habit because they went a little less often at that magic time, it was the best time each day for them, but they went at other times too, and at that they went more. And that was really surprising to us that, it turns out, and I write about this in the book, I call it the power of elastic habits. I really expected, from everything I’d read, that those consistent cues would be critical to durable habit formation but what we found instead was that it bred rigidity, and that if you’re going to get something done, you need to be flexible, and just say, “I’m going to do it no matter what,” not, “I’m going to only do it under this narrow set of circumstances.”

So, I think that’s really interesting and it was a really important takeaway and counterintuitive to me. Although, now it makes sense, in hindsight I can see why that’s important but it’s not what I expected. And we surveyed professors of psychology in all the top universities, and 80% of them also were surprised. They predicted strongly, “Oh, yeah, that consistency, that’s what we know about habits. Consistency breeds habit,” and it’s just not what we found.

Pete Mockaitis
Yeah. Wow, that’s striking. And so, well, there’s one gem right there, so thank you.

Katy Milkman
You’re welcome. That’s a great opening question.

Pete Mockaitis
Well, let’s zoom out a little bit in terms of, okay, your book How to Change: The Science of Getting from Where You Are to Where You Want to Be. Can you lay it on us sort of the big idea or key theme or thesis associated with this work?

Katy Milkman
Yeah, absolutely. So, the key idea behind this book is that there’s a lot, of course, of great books and a lot of great knowledge out there about how to change and, yet, it’s not getting us where we want to be for the most part. People are still looking for these kinds of books, still trying to figure it out, a lot of us aren’t where we want to be. And one of the things I have found in my career, devoted to studying this topic of where change comes from, is that I think part of the problem is we often don’t focus on what is actually obstructing change for a given individual, for a given challenge or a given goal they’re trying to achieve, and tailor the solution to that obstacle.

We sort of grab one of those big ideas off the shelf that sounds sexy and appealing, like, “Set big audacious goals and then break them down,” or, “Build a really tiny habit and piggyback.” Like, there’s all these ideas that are out that are appealing but they won’t work if they’re not solving for what’s holding you back.

So, that’s kind of the big idea behind the book. There’s all these different things that can be barriers to change, whether it’s, “I don’t enjoy doing the thing that I need to do to change,” or, “I keep forgetting to do the thing and flaking out because I’m too busy and it’s just, I can’t prioritize it,” or, “I’m having trouble getting started,” or, “I don’t have the confidence to change. I don’t believe I really can and that’s holding me back,” or, “My peer group is not showing me the ways to do it and is a bad influence.”

Like, what is the challenge and the solution then will be different. And we can make more progress if we actually diagnose what’s standing in the way, and then use the best science to solve that specific problem. And I see this all the time in my work with companies, that they have some behavior, “We want get people to save more for retirement,” or to get their flu shots, or to be more productive. Like, let’s just grab from this bag of tricks from behavioral science and we think we’ll be able to slap a solution on it, but if there isn’t an understanding of, “Well, why aren’t people saving? Why aren’t they productive? What’s holding them back?” that is matched to the solution, we don’t get very far.

Pete Mockaitis
Okay, that’s resonating a whole lot. I’m getting chills in terms of like there’s much truth here.

Katy Milkman
Thank you.

Pete Mockaitis
So, in a way, it seems like self-evident, “Well, of course, you should figure out what’s the challenge and address it.”

Katy Milkman
It does seem self-evident.

Pete Mockaitis
And, yet, we don’t.

Katy Milkman
It’s astounding how often we don’t, yes.

Pete Mockaitis
Well, can you lay it down, lay it on us then, what’s maybe the menu of categories of obstacles and the best practices for deconstructing or addressing those obstacles? And then, maybe even before we go there, how do we go about identifying it and zooming in on it very well? Because, for example, when you say, “Why don’t people save?” like, “Well, I just don’t have enough money. I don’t have any spare money to save. I guess we’re done.” And so, it’s like, “Well, no, not quite. I think we got to dig deeper.” So, yeah, let’s start there. How do I identify, like, what’s the crux of the obstacle here?

Katy Milkman
I think the answer is probably most people will recognize themselves and a specific problem when they see these different discussions.

So, for example, I mentioned it’s not fun. That’s a really common one. I don’t know if that’s not a super common one for retirement savings. Most of us aren’t like, “I want it to be fun to save. And I find it dreadful and dreadfully unpleasant in the moment to do it.” That’s more like exercising or eating right or really focusing at work instead of scrolling social media. But that’s a category of obstacle.

Another category of obstacle is, “I don’t see how I can do this. This doesn’t seem doable.” I think that’s a big one, and retirement savings is actually is like, “Wow, it doesn’t feel feasible.” And that can come down to confidence, it can come down to what you’ve seen other people like you accomplish, and how, if you’ve learned their techniques and skills for doing it.

Another category can be, as I mentioned before, just flaking out, like, “There’s just a lot going on and I can’t get this to the top of the list, and I keep spacing it when it’s time to actually setup the 401(k).” So, it depends on which one you see yourself in, and I think it’s not like a category of problem, it’s always the same answer for different people. For some people, savings is also about procrastination, like, “I mean to do it but tomorrow I’ll get around to do it,” and then tomorrow never becomes today.

So, I think the goal of the book is that the reader will be able to see themselves as they see the classes of challenges and see what the solutions are. And there really are some experimentation individuals have to do, like, “Oh, I thought this was right solution for me. I tried it. Oops, I had diagnosed my barrier wrong. Really, that wasn’t what was holding me back. It wasn’t that I wasn’t going to the gym because I thought it was incredibly unpleasant. It was that I just hadn’t made the time to do it with the right people and I didn’t have the right social network and the right structures.”

So, there’s different problems for different people even for the same outcome, there are some commonalities.

Pete Mockaitis
Well, so then it sounds like one way that you diagnose kind of like the core obstacle is you try something and you realize, “Hey, it turns out that wasn’t it at all. Okay.”

Katy Milkman
That’s one way. Hopefully, I think that will be one way. I also think another way will be looking, for the book and even for this conversation, and seeing yourself in the challenge. So, I do think people will be able to self-diagnose if they just give a little thought. I think normally that’s not the prompt we get. Instead, we get a solution, like, “Here’s your solution. This is going to work for you because it works for lots of other people,” instead of some thought about, “Why is it that I can’t motivate myself to do X.” And often, introspection is going to be enough. We’re not that hard to understand when we look internally in a lot of cases.

Pete Mockaitis
Well, so let’s say that if I am thinking about, “Hey, what’s my obstacle?” and then what I come up with is something lame, like, “No, I just don’t have enough time”? Like, what does that really mean and how do we get deeper?

Katy Milkman
Yeah. Well, “I don’t have enough time” isn’t the kind of obstacle that the book is about because that’s not an internal obstacle. So, the book is really about how are you holding yourself back. “I don’t have enough time” is an external obstacle, like the way you structure your life needs to change. And I think you’d get some ideas about that once you’ve read the book about, “Oh, okay, does that mean you really don’t have enough time or do you just need to restructure yourself and your life differently?”

But the book is more about, so, if you’re like, “I don’t have the resources,” that’s a different kind of challenge than, “I can’t get myself to and I need to find a way to get myself to do something differently.” Does that make sense?

Pete Mockaitis
Oh, I hear you. And I guess maybe you’re kinder than I am to our imaginary interlocutor here. I guess when I hear “I don’t have enough time” I guess I just don’t buy it as my default.

Katy Milkman
Oh, yeah. And it can also be like, “I don’t have a priority to do this.” So, the book is not to convince you that you need to change. The book is for someone who has a goal, they want to achieve it, they haven’t been able to get there, or maybe they haven’t tried yet, they’re ready to try, and it’s going to offer the best science has for them about how they can set themselves up for success.

It doesn’t guarantee success by any stretch changes really, really hard but, hopefully, I think my career has been devoted to understanding what is the best knowledge out there, what’s the best science out there on how we can change, and I’ve tried to put it all in one place so that, for someone who’s motivated and ready to give it a shot, it’ll give them the best chance available.

Pete Mockaitis
I hear you. And I think that precondition right there says it all in terms of, like, if you’re really motivated, “I don’t have enough time” is probably not going to be what you say is your obstacle because, by definition, you think it’s important enough to make some time, and it might just be tricky to actually figure that out in a calendar, like, “No, for real, where do these 30 minutes actually emerge from?”

Katy Milkman
Right.

Pete Mockaitis
So, maybe can you lay it on us, perhaps like the top three obstacles and some of your favorite solutions to those obstacles?

Katy Milkman
Sure. Okay, I can give you one that I love because I’ll probably pick on ones where I have done the most research personally which doesn’t necessarily mean they’re the most important ones but they’re the ones I find most interesting.

Pete Mockaitis
Okay.

Katy Milkman
So, one of them is impulsivity, and I’ve touched on this a little bit already and things I’ve said, which is like people are wired to look for instant gratification and to dramatically discount things that are good for us in the long run, which is why it’s so hard to drag yourself to the gym and eat that healthy food when there’s a pizza right next to it or a brownie calling your name, stay off social media, study for a test when there’s more exciting options that, even though you know clearly what’s good for you in the long run, is just not fun to do in the moment.

And I think one of the really interesting things research has shown is that people, generally, when they face a challenge like this to motivate themselves to do something that’s not that enjoyable in the moment but that’s good for them in the long run, our inclination is to just try to push through and look for the most effective way to achieve our goal.

So, if we’re, I’m going to go back to the gym, but there’s lots of places you can think about this, if you’re choosing to work out at the gym, most people are like, “I’m going to do the most effective workout on this first trip to the gym,” as opposed to an alternative, which would be, “I’m going to do the most fun thing I can do. I’m going to do the Zumba class. It’s not going to burn as many calories per minute maybe but I’m going to enjoy it.”

Same thing with healthy foods. We look for the basket of foods that’s most sinless as opposed to a healthy food that we actually enjoy eating. Or, you need to study and do work, like do you try to set up an environment where you’re really going to actually enjoy it? Maybe there are some people around that you’re studying with, or you’re in a coffee shop that you like, and you get yourself your favorite drink and you feel great. Or, are you just going to try to do it in distraction-free environment because that’s the most effective?

So, most of us think effective, and what research shows is we’re actually better off trying to do the fun workout, eat the tastier, healthy food even if it’s a little worse for us, and study in a way that’s a little less effective but more fun if we want to persist because we’re so wired for that instant gratification. We won’t push through, we think we will, but we won’t, if it’s not fun.

So, I think that’s a really important insight and it actually is really related to some work I did early on in my faculty career on something that’s a very specific solution to this. I call it temptation bundling. And the idea is only allowing yourself to enjoy some indulgence that you look forward to but maybe you shouldn’t indulge in too much, some guilty pleasure, while simultaneously doing something that’s good for you and productive so that now you start to crave.

Maybe it’s trips to the gym to binge-watch your favorite TV show, or trips to the library because you’re always going to pick up your favorite Starbucks Frappuccino en route, or folding the laundry or home-cooked meals because you’re listening to your favorite podcast at the same time. So, if you can temptation bundle, suddenly, this thing that was a chore, actually becomes something you look forward to.

And I’ve studied this and show that it can help people exercise more, and found in my own life, of course, that it also is very effective for solving all sorts of dual self-control challenges. So, in general, a principle is, make it fun, and then temptation bundling is one tool to do that, and the obstacle is when something isn’t instantly gratifying, and because of impulsivity, therefore, you aren’t making progress on it.

Pete Mockaitis
Well, I love it. And that just seems like a game-changing insight distinction right there. Because of our impulsivity, don’t go guns blazing for the most effective path, but rather the most enjoyable path if what you want is consistency and persistence, like, that’s huge. Thank you.

Katy Milkman
That’s beautiful, yeah. And I only gave you one, you asked for three. I was like, “I have to breathe in here.”

Pete Mockaitis
You’re allowed to breathe. Your temptation for breathing can be bundled to more insight, Katy.

Katy Milkman
I will breathe while giving insight, okay. A second one that I like, is actually, I’ll call it the getting-started problem. And that is even though we want to do something, or motivated to do it, like finding the moment where you’re like, “Okay, and now I’m going to take action. I’m going to do something. I’m going to do something about it. This is the moment action is beginning.” It’s hard to get over that hump from visualizing it to doing it.

And I had this really interesting conversation with one of the HR leaders at Google about a decade ago when I was visiting and presenting. It’s actually as a precursor to doing the gym study I mentioned earlier on habits, I was telling them about some of my other work on nudging better decisions, helping people through use of behavioral science, make better choices at work about everything from enrolment in 401(k) plans to getting flu shots, you name it.

And this question was, “Okay, Katy, totally sold. We should be using behavioral science to encourage more productivity at work, more use of health and wellness programs, more retirement savings. But is there some optimal time to encourage that change? Is there some moment when people are particularly likely to hop on the bandwagon if we offer up tools that will help?” And I thought that was such a fascinating question and I didn’t know of any research that really addressed it so it ended up guiding my work for the next several years.

And what I immediately thought of, which came to mind, for you, too, when I posed that question was New Year’s. We all know that at the beginning of a new year there’s like this huge boost in people’s enthusiasm for starting resolutions. Forty percent of Americans set some sort of resolution. Many of them fail but they at least give it a shot which is more than we can say for many other times of the year. And I wondered, and my collaborators and I wondered, too, like, “Is there something bigger going on there? Is it just New Year’s or are there moments like that? And why New Year’s?”

And what we realized is, of course, there’s this like, it’s a social construct now, there’s norms around it, but part of it, what’s going on, is that at these moments, like New Year’s, that feel like a breaking point in life, we step back and think bigger picture, and we also feel some sort of dissociation from our past failures, because, “Oh, like, that was the old me last year, and the new me has a clean slate and I’m going to be able to do the things that were tough before and that seemed insurmountable.”

So, that sense of a clean slate and identity shift, boosted optimism, the tendency to step back, actually arises at a lot of moments in our lives that basically serve as chapter breaks in the way we structure our narrative. So, there are small ones like the start of a new week. There are big ones, celebrating a birthday, moving to a new job or a new city, becoming a parent. All of these moments turn out to make us feel like we have a clean slate and a new beginning, and people are more likely to do things like create goals on goal-setting websites, search for the term “diet” on Google, go to the gym, at these moments, and so I think that’s really interesting.

So, my team has studied specifically temporal landmarks, so moments that actually don’t involve a change in our lives but there’s also research that’s shown when you move to a new place, you move to a new job, those moments are productive times for change because, literally, you have a clean slate. You don’t have old bad habits to fall back on and you have an opportunity to build and structure new routines and not walk by the Dunkin Donuts on the way to work on this new commute.

And so, whatever it is that has been tripping you up, you have that clean slate in addition to the psychological clean slate. So, in that sense, I think the obstacle there is, “How do you find the motivation to get started?” And our research points to looking for these moments that have fresh-start resonance as jumping off points, and also nudging other people to notice them.

So, we found, for instance, if you just mark your calendar with the first day of spring on it and give you an option, like, “When might you want to start getting reminders from us to pursue a goal you’ve been meaning to get around to?” and March 20th is labeled first day of spring. Now, it triples your excitement about getting reminders to start your new goal in that day than if we gave you a calendar without labeling March 20th the first day of spring.

So, we can do, and we ran a study where we invited people, thousands of people who weren’t saving adequately for retirement, to sign up for our retirement program at their employer to start setting aside a portion of their paychecks in retirement savings. And everybody got an identical offering, you could start saving right away or you could delay a few months. But some people that delay, we labeled, and it corresponded either to a birthday or to the start of spring, and we said, “Do you want to start saving after your next birthday? Do you want to start saving at the start of spring?”

So, we’re literally making an apples-to-apples comparison because everybody is getting that same offering but some people don’t have it labeled for them as their birthday. It just says in three months. And we see a 30% increase in savings over the next eight months when we’ve invited people to start saving after those fresh start dates.

Pete Mockaitis
I was just going to ask, Katy, so not only do we have more enthusiasm to start but the proof is in the pudding. They actually do it afterwards.

Katy Milkman
Well, I do think a really important note is that, in that case, we set ourselves up for success because it’s an auto…it’s like a self-fulfilling thing.

Pete Mockaitis
You flip the switch once to do it, yeah.

Katy Milkman
Yes, and those are the best things to do at fresh-start moments because the motivation wanes and that’s why so many New Year’s resolutions fail. So, it only solves one problem, which is getting started, and the rest of my book talks about how you solve all the other problems so you stick to it and actually get somewhere with your goals. But if you can put it on autopilot, how about if that’s my third answer, but it’s not a super original and it is a super powerful one.

Anything we can put as a default so that it is just self-perpetuating, that’s a huge win because an obstacle to change is laziness, but you can turn it on its head and make it into a solution if you set defaults, like in that moment of motivation, you sign up for the retirement savings plan on January 1st, and now it’s going to just kick in. You’d have to actually lift a finger to change it and, goodness knows, you’re never going to. Or, cancel all of your subscriptions that you don’t really need, one day a year, when you’re feeling motivated after your birthday. Those are the kinds of things that can sort of be gifts that keep on giving. Or, signing up for an educational program or subscription of some sort that’s really valuable. Those also can carry you forward and sort of have like riptide-like effects.

So, if you can use that moment, when you’re feeling motivated to do something and lock in a change that will continue, that’s really valuable.

Pete Mockaitis
Well, that is cool. So, let laziness work for us if you can somehow shift it such that the default of doing nothing benefits you, then that’s awesome.

Katy Milkman
Exactly, which is what happens when you sign up for a savings program once, that just keeps going. Or, when you enroll in school, I mean, you still have to show up, but you’re going. It’s hard to get out. Like, the path of least resistance is to go for the thing that you’ve put a down payment on.

Pete Mockaitis
Yeah, that’s great. Well, Katy, tell me, anything else you want to make sure to mention before we shift gears and hear about a couple of your favorite things?

Katy Milkman
No, this has been so…you’ve asked such good questions. I feel like I’ve been giving you really long and detailed answers, like highlights of the book.

Pete Mockaitis
Oh, I love them.

Katy Milkman
So, I’m excited. Thank you for the great questions.

Pete Mockaitis
Okay, maybe I’ll give one more. What should we not do? And maybe something counterintuitive, like, “Hey, I’ve heard I should do this, but maybe I shouldn’t.”

Katy Milkman
I’m not a big fan of setting like really big audacious goals, like that model, and just assuming that will carry you forward, because without actually getting into the nitty-gritty structures, like I do think people try to think about a north star huge objective and that having that could be really valuable, and I think it can be distracting, it could be overwhelming. There’s also research showing that if you make too many, set too many goals, and then plan for each of them, that’s really demotivating because you can’t do it all and you sort of throw up your hands and give up.

So, I think sort of too big and distant and dreamy and not broken down is bad, and too many objectives that you do break down and plan for is bad. Like, focusing on one thing at a time, that’s a little bit of a stretch but it’s doable and you can plan for it, and then you can use these tactics to help you is the right way forward.

Pete Mockaitis
Oh, great. Thank you. Well, now could you share with us a favorite quote, something you find inspiring?

Katy Milkman
Is it “Well done is better than well said”? Is that Ben Franklin, I believe? I like that one.

Pete Mockaitis
Sure thing. And how about a favorite book?

Katy Milkman
My favorite book is Nudge by Thaler and Sunstein, and that actually has a new edition coming out later this year which I’m really excited for. Though, I’ll also say, my second favorite book, and it’s really close, is Influence by Bob Cialdini. I know you’re a big fan too.

Pete Mockaitis
Oh, yeah.

Katy Milkman
I assign both of those books, by the way, to all of my MBA students at Wharton. I love them and read them every year, and they’re just classics and truly wonderful and have changed the way I think about the world.

Pete Mockaitis
And how about a favorite habit for you?

Katy Milkman
That’s interesting. I wouldn’t call it a habit. Can I say a favorite behavior?

Pete Mockaitis
Oh, sure.

Katy Milkman
Because habits have this very narrow definition in academia where we’re like it’s on autopilot. Okay, so like a favorite behavior or this thing I do, which is I choose to work with people I really, really admire and enjoy spending time with so that work for me is a treat intellectually but also socially. And I feel really lucky to have the privilege of being able to choose who I collaborate with. And so, that has made my career tremendously fun, and I think it’s part of what’s helped me be productive and successful in my career as well.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Katy Milkman
My website which is KatyMilkman.com. It has all sorts of information about my book How to Change, about my podcast Choiceology, I have a newsletter called Milkman Delivers, which is a name that I was shying away from but my MBA insisted I had to go with, and about my research.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Katy Milkman
I would say one of the biggest takeaways from all of my research on behavior changes that, and we sort of started here, it’s super important to expect that there will be things that don’t work out, that if you are too rigid in your expectations of yourself, if you set up habits that are too rigid, if you set up goals that are too rigid, and let yourself be discouraged when things don’t work out according to plan, and don’t push through, you just won’t get very far.

And in change, anticipating setbacks and being prepared for them, having a backup plan, is just absolutely critical. Even in habits, we found that it was critical to be flexible and build flexible habits. So, it’s “I’ll always…” not “If only…” kind of habit. And I think that’s critical to everything. It comes up again and again in my research, how important it is to find ways to get back up after you’ve fallen down, and to be expecting that that could happen and planning for it.

So, my words of wisdom would be don’t let yourself be discouraged too easily, expect that there’s always setbacks. But on the path forward, it’s, hopefully, two steps forward and one step back, and just be prepared for that and set yourself up for success when you hit those roadblocks.

Pete Mockaitis
Well, Katy, this has been a pleasure. Thank you. I wish you lots of luck with the book and all the ways you’re changing.

Katy Milkman
Thank you. So lovely to chat. Thanks for having me on the show.