Pete reflects on generosity, and gratitude and recommends some of our past episodes that you might want to revisit over the holidays.
Pete reflects on generosity, and gratitude and recommends some of our past episodes that you might want to revisit over the holidays.

Author and researcher Steven Kotler lays out the pathways to the optimal state of consciousness called flow.
You’ll Learn:
About Steven
Steven Kotler is a New York Times bestselling author, an award-winning journalist and the cofounder/director of research for the Flow Genome Project. He is one of the world’s leading experts on ultimate human performance.
Items Mentioned in this Show:
Pete Mockaitis
Steven, thanks so much for joining us here on the How to be Awesome at Your Job podcast.
Steven Kotler
Pete, it’s my pleasure.
Pete Mockaitis
Well, first things first, I got to know how you broke 82 bones.
Steven Kotler
It’s actually 83, but so, you know, I’ve spent essentially my entire career asking the same question which is, “How do people do the impossible? How do you level up your game like never before?” And I came to that question through a really weird door. I walked into the door of journalism and I became a journalist in the early 1990s, and back then action sports, so surfing, skiing, rock climbing, snowboarding and the like were really hot topics, and back then if you could write and ski, or write and rock climb, or write and surf there was work.
Couldn’t do any of those things super well but I really needed the work so I lied to my editors and I was sort of lucky enough to spend the better portion of a decade chasing professional extreme athletes around mountains and across oceans, and when you’re not a professional athlete you spend all your time chasing professional athletes around mountains and across oceans you break a lot of things.
Pete Mockaitis
Okay.
Steven Kotler
Which is how I ended up breaking 83 bones along the way.
Pete Mockaitis
So, I’m curious, now how many different bone-breaking episodes was it that accumulatively totaled 83?
Steven Kotler
Okay. So, when I was 16 years old I skied off a cliff in Switzerland and split my patella. Two weeks later after I got home out of the hospital I was in a car wreck and split my other patella. From that point on my legs did not fold properly, so when I started chasing professional athletes around mountains and across oceans, every time I impact that create a micro fracture into my legs.
So, when I had about 67 micro fractures they all turned into a major fracture. So, 67 of those happened over a really long period of time but they all kind of happened at once. It’s a very funny thing to go to your doctor’s office, the doctor looks at you, he holds up your X-ray and says, “All right, so how did you get here?” And I said, “Well, you know, I parked my car and I walked.” He said, “No, you didn’t. Don’t lie to me. You can’t walk. Look at your X-ray. How did you get here?” And I said, “Well, I walked.” And he said, “No, no, you’re lying to me. You can’t walk. Look at your X-ray,” which was pretty funny.
Pete Mockaitis
Well, that’s a whole other subject. So, you only have basic mobility and capability to deal with pain. How do you like live your life with that?
Steven Kotler
It’s really funny because people ask me that all the time. And I’m 50, I still spend, you know, I still ski about 50 days a year, I still chase professional athletes around mountains, I mountain bike another 30 days a year. I’m really active. I have almost no pain. And I credit a lot of it to Ashtanga yoga. I mean, I’ve lived through ways, I’ve done a lot of stuff but I found that as long as I continue to do Ashtanga yoga I have almost no pain.
Pete Mockaitis
All right. Well, that’s a little bonus tip we weren’t expecting. Thank you. Cool. Well, now can you share with us a little bit, what’s the Flow Genome Project about and your research there?
Steven Kotler
Absolutely. So, at the Flow Genome Project we study ultimate human performance, right? We study what does it take to be your best where it matters most. And we’re a research and training organization. And on the training side we work with everybody from kind of the US Special Forces, the Navy Seals and such, through kind of elite action adventure sports athletes and like professional athletes to companies like Google or Ameritrade, we spend a lot of time on Wall Street to average individuals.
And on the research side, we’re the largest, I think the largest, open source research project into ultimate human performance in the world. And kind of at the heart of all the work we do is the state of consciousness known to researchers as flow. So, you may know flow by other names. We call it when we’re in higher, being in the zone or being on conscious, flow is the technical term. And it’s defined as an optimal state of consciousness where we feel our best and perform our best.
And, most specifically, it refers to any of those moments kind of wrapped attention and total absorption. When you’re so focused on the task and have everything else just vanishes. Actually awareness will emerge, your sense of self disappear, time will pass strangely, it’ll slow down or it’ll speed up, and throughout all aspects of performance – mental and physical – go through the roof. So, flow is sort of the source code, the signature of ultimate human performance, and pretty much any domain you study, and so that’s at the heart of the work we do.
Pete Mockaitis
Okay. So, that’s so good. So, now you’re bringing me back to memories of reading Mihaly Csikszentmihalyi’s book Flow: The Psychology of Optimal Experience, I think, was the subtitle. And so, I remember a chart that stayed with me forever with regard to one of the keys to getting into flow is that the task is not too easy, then you’re just bored, and the task is not too hard, then you’re just overwhelmed and stressed, but that the task is just right with regard to having a bit of challenge that requires a little more attention, and focus, and absorption in order for you to execute it.
Now, in your most recent research, does that hold true? And what are the most kind of essential other core ingredients to reaching that flow as often as possible?
Steven Kotler
So, you are absolutely correct, you’re talking about what’s known as the challenge skills balance.
Pete Mockaitis
All right.
Steven Kotler
And you are absolutely correct in your description. Emotionally we say flow shows up not on but very near the midpoint between boredom, not enough stimulation or not paying attention, and anxiety while way too much, right? In between is this sweet spot of what’s called the flow channel, or if you speak physiology, it’s the Yerkes-Dodson curve. Nonetheless that is still, so what we were talking about is a flow trigger, a pre-condition that leads to more flow.
When Csikszentmihalyi did his original work, these weren’t really well identified. It’s 20 years later and we now know there are 20 different triggers for flow. There are probably way more but we’ve identified 20 triggers for flow, 10 that produce individual flow with you and I would be like low in a flow state. And then there’s shared collective version of flow state known as group flow, that it shows up very commonly at work.
If you’ve ever taken part in a great brainstorming session, or you’ve sung at a church choir, or played in the band, or seen a fourth quarter comeback in football, or if you happen to see what the Patriots did to the Falcons last year in the fourth quarter – perfect example of what group flow looks like.
So, we got 10 triggers on each side, and the challenge skills balance is obviously, one of them is actually – it’s funny that you remember it, it’s a good one to remember – it’s often called the golden rule of flow. A lot of people thought about as the most important of flow triggers.
Pete Mockaitis
Okay. Well, so it’s the only one I know, and you got 19 more for us. So, how would you like to tackle this? In terms of I’m interested in the ones that are the most powerful, the most easily accessed by the greatest number of people. That’s probably the great magnitude right there.
Steven Kotler
Yeah, so let me give you a quick-and-dirty overview of some of this stuff.
Pete Mockaitis
All right.
Steven Kotler
So, the first thing you got to know is the most obvious, is that flow follows focus, right? The state only shows up when all our attention is focused on the right here right now, so that’s what these triggers really do. They drive attention into the present moment.
Pete Mockaitis
Now, if I could hit that, when we say flow follows focus, a corollary to that then is that you focus first and then flow comes as opposed to you hope that flow shows up and then you’re able to focus. Is that fair?
Steven Kotler
Okay. So, when we work with organizations, the first thing I always tell people is if they can’t hang a sign on their door that says, “Bleep off, I’m flowing,” they’re in trouble. And the reason is you need intense focus and uninterrupted concentration for flow. And the research actually shows 90- to 120-minute blocks of uninterrupted concentration are the best, and that if you’re doing something really creative you may need to stretch that out even up to like four hour blocks a couple times a week.
So, if you are running an organization or working in an organization where the – which is very, very typical these days – messages have to be responded due in 15 minutes, an email within an hour, those are horrific working conditions, terrible working conditions because you are literally blocking the very state of consciousness, the very kind of focus you need to perform at your best.
And let me just put some numbers around the boost you get from flow. I can go into the research, behind all this stuff that you won’t, but you have to understand the upside we’re talking about is McKinsey did a 10-year study, if a topic that’s good, it was reported being 500% more productive in a flow. It’s a huge boost.
Research done by Milo organization, done at Harvard, done at bunch of other places, have found that creativity spikes 400% to 700% when in flow. Research done by the Department of Defense found that learning goes up 470% in flow, so these are huge, huge spikes in cognitive performance. So, it’s really worth kind of trying to alter your working conditions to produce them because the benefits are significant.
Pete Mockaitis
You know, that is so striking. I got to speak up on behalf of any skeptics in the audience, like, “Whoa, how are they measuring a 500% bump in productivity or creativity or learning?” Do you have a sense for the score?
Steven Kotler
Yeah, so they’re measuring in lots of different ways. And it’s funny, because we’re relaunching that. We want a better look at the productivity so we’re relaunching a flow in business success. I think it’s February with Deloitte to take a better look at it. So, for example, learning is a really easy one that I can speak to. They basically take – they were working with people from the military snipers. The military knows how long it takes to train a sniper up for performance, right? There’s really clear records on that.
So, they were working with a team at the Advanced Brain Monitoring in Carlsbad, California, so one of the other thing that’s starting to happen now is that all the stuff that we’re talking about are psychological hacks, but we’re starting to get technological with this. We understand the neuroscience of flow, we understand what’s going on under the hood, and we can steer people using technology toward flow states, so that’s what they did.
They used EEG technology, they recorded expert brain waves, expert archers’ brain waves in flow shooting at a target, then they used that and used neuro feedback with novice marksmen to train them up until they shot at an expert level using their own feedbacks, so trying to get their brain waves into the same state so the flow the experts were in.
But if you search, by the way, Chris Berka, Advanced Brain Monitoring Head, you will find her TED Talk on this work and you actually can see video, and I think it literally took like two days to train people up to shoot like experts. It was frightening.
Pete Mockaitis
That is so wild. Can I get my hands on a neuro feedback machine?
Steven Kotler
Of course, you can. There’s everything from like super friendly easy like places to start like the MUSE headset, all the way up to some really crazy stuff. The Transformative Tech Market which is what this all sits in is exploding right now. I mean, all kinds, there’s a revolution going on right now in consciousness. And a lot of it, there’s a really good reason for this which is one of the things that we’ve discovered is that there are certain skills that are absolutely critical to thrive in the 21st century, and the list vary but accelerated learning is on most lists, creativity tops everybody’s list, cooperation, collaboration, communication. And we’re horrible at training up these skills.
Creativity is a really funny one. We got to take part in the Red Bull Creativity Project, it’s the largest meta analyses of creativity ever conducted, like 30,000 studies reviewed. And they learned on the end two things. One, creativity is the most important thing that we need to thrive in the current century, and we suck at training people to be more creative. And the reason is we keep trying to train up skillsets, and what we really need to be doing is training up states of mind, right?
All of these so-called skills are amplified by altering our consciousness. That’s how we’re wired to do this. That’s what the biology tells us, so we’re just now starting to figure that stuff out, but it’s spreading really quickly. And the Transformative Tech Movement is helping it spread.
Pete Mockaitis
Okay. Well, that’s so cool. Now, in your book Stealing Fire you sort of lay out kind of four sets of forces, and technology is one of them. And so, why don’t we round that one out and then you can share with us some of the triggers that fall into the other three categories.
Steven Kotler
For sure. So, what we’re basically trying to figure out, what was driving all this acceleration in this whole field, right? Like why was it exploding? Why are we seeing really weird things like 44% of American companies rolling out mindfulness training programs? Yoga is now over a billion-dollar industry. Everyone micro-dosing with psychedelics is on the cover of The Economist. Really strange things are going on in this world right now and we want to know what was driving it.
What we’re seeing is that four forces are all essentially accelerating exponentially, right? They’re moving very, very, very, very quickly and they’re driving us forward, and their psychology, neurobiology, technology and pharmacology. And the thinking with psychology and neurobiology, since what we’re talking about is kind of altered states of consciousness here, we now have the tools to kind of map and measure what’s going on in our brains and our bodies when we’re experiencing the inexplicable.
Pharmacology is giving us access to these states nearly on demand, and technology is also giving us access to those states nearly on demand but they’re also taking it wild, right? So, all four of these forces are kind of spreading these things out. And we did a calculation, so we called it the altered states economy. And we, basically, looked at how much time and money and effort people spent chasing peak states of consciousness like flow, and we looked at it globally and we looked at a lot of different categories, adding things up.
And I’ll give you a more detailed breakdown if you wanted. But we came up, the number we came up which was $4 trillion, it’s like 1/16th of the global economy is spent chasing these kind of states. And some of that is really sloppy, right? Some of this is not a healthy approach to these kinds of things, but a lot of it is, and it’s interesting and growing.
Pete Mockaitis
Yes, okay. Well, so then, let’s get into it. So, what are some things that we can do here, now, today to tap into some extra flow?
Steven Kotler
So, let’s just walk through a handful of the triggers and I’m going to talk about. So, there are a bunch of triggers and a bunch of different categories, but there’s three triggers in the psychological category, and you talked about one of them already which is the challenge-skills balance. So, that is unbelievably critical, of course.
Two other ones, immediate feedback is another flow trigger. And so, for example, I studied action of action adventure sports athletes who are very good at getting into flow, and one of the reasons is when you’re performing in the mountains, on the oceans, whatever, it’s a living environment. You’re getting immediate feedback, right? You either set your ski edge on the top of that slide, a face that slide to the bottom.
Well, the same is true everywhere. And the reason this is important, flow follows focus, so if you have immediate feedback you don’t have to pull your attention out of the present moment to course correct. You don’t have to wonder, “Am I doing a good job?” You know because the feedback is immediate. So, what this looks like organizationally is interesting.
And so, if you work for an organization or run an organization where you’re getting quarterly feedback or quarterly yearly progress reports or that kind of stuff, well, that sucks. That’s not enough feedback to stay at all in flow. It’s terrible. So, where this works really well, companies that have kind of an agile methodology if you’re in the software business where there’s lots of rapid experimentation, small experiments, that’s really good. You’re getting lots of feedback that way.
I’ll tell you, so I’m a writer, and book editors are sort of editor in name alone these days. They’re so busy and the market is so taxed, they’re very talented, but they don’t do a ton of editing. So, I can’t write a book and have an editor weigh in three times and that’s it, like that doesn’t work for me. So, I have a guy in my staff who reads everything I write about twice a week for feedback.
Pete Mockaitis
Okay.
Steven Kotler
And there’s something, like you can even take it one step further and figure out. So, I figured out in my writing that when I tend to believe that when I make errors, my writing is either arrogant, boring or confusing, so that’s really what’s he’s looking for. Is my writing arrogant, boring or confusing? And those three errors are tied to like I know why I make each of those errors. I just happen to make them all the time. That’s what I call the minimal feedback for flow.
And you can kind of figure this out for yourself with whatever your main task is, but what I tell people is that you can’t afford to hire somebody to give you that kind of feedback. Find a feedback buddy. Find somebody you can work with where you can get feedback from them all the time and speed up those feedback loops. That’s really helpful.
Pete Mockaitis
Now, so when you say the minimal feedback piece, you’re saying, “Okay. Hey, colleague, I don’t need you to masterfully critic it to perfection, but what I do need for you to do is make sure I’m not committing these three common errors that we can nip in the bud rather quickly.”
Steven Kotler
Yup, exactly. And, by the way, so this is not my exercise. This is Josh Waitzkin’s exercise but I kind of love it. One of the ways to dig out what those errors are is to ask yourself, “What did I believe three months ago that I know is not true today?” And ask yourself why did you make that error. What was missing in your logic?
And do this, obviously, like on your core tasks wherever you want the most feedback, so focus on that. And ask yourself, “With this task I’m on, what do I know now that I didn’t know then? And why did I make that mistake?” And if you do that repeatedly you’ll start to tease out exactly where your common errors are, where your blind spots are, and what kind of feedback you need.
Pete Mockaitis
Okay. Cool. And what’s the third psychological trigger?
Steven Kotler
Clear goals. And here we’re talking about goal setting in general first, so if you’re interested in hacking motivation, we learned in the ‘70s that setting just a high hard goal, a big goal is enough to boost motivation almost 25% in some cases. So, a huge spike in motivation simply by setting a high hard goal. Now, high hard goals are different than clear goals. Higher goals are these big and more of these things in the future, “I want to go to med school. I want to write a book.” That’s a high hard goal kind of thing, right?
Clear goals, flow follows focus, right? Clear goals mean, “I know what I’m doing right now and I know what I’m doing immediately afterwards, so I don’t have to pull my attention out to steer,” right? So, it’s interesting because clear goals are often really, really, really tiny. So, for example, when I set out, I try to write 700 words a day, right?
And if I’m stuck and the clear goal isn’t working, that’s too big of a goal, I will break it down and I’ll say, “Okay, I need to write 200 words that get at the emotion of this paragraph that I’m trying to get,” and really, really clear goals and I shrink them down.
Where this is really useful kind of for most people, I find, is most professionals. So, one of the things that we know is that most professionals will spend about 5% of their work life in flow without even knowing it. Like, McKinsey figured out that if you increased that 15 percentage points to 20% of your time, overall workplace performance would double.
Just to give you an idea of how imminently trainable this stuff is, three years ago we did a six-week joint learning exercise with Google where we took 80 Googlers, 70 Googlers from across the company, so coders, engineers, people in facilities, people in marketing, PR, you name it we had them, and we trained them out in four flow triggers and four kind of high-performance basics, like really basic stuff, sleep hygiene, didn’t get enough sleep at night, that kind of thing.
And over the course of six weeks they did about an hour’s worth of homework a day sort of spread out. We saw a 35% to 80% boost in flow. In fact, we have a flow fundamentals course, it’s a digitally-delivered six-week course available through the Flow Genome Project website. And we measure pre and post, and we’re seeing measuring seven different characteristics of flow, a 70% increase.
And the point is not that we are secret ninja experts at training people in flow, there are lots of people who do this, we think we’re very good at it, but there are a lot of other people who do it. The point is that this stuff is really easy to train. We just haven’t been paying attention to it. So, clear goals, know what you’re doing, know what you’re going to do next, make a to-do list and when you’re moving from one item to the next mind the gap.
That’s where most people get lost, right? You’ll finish one task and before you go to the next one you will do something that will pull your focus out of the present, like check your social media which is terrible because it produces an emotional reaction, and that’s exactly what you’re trying to avoid. You want the clear goals, “I know what I’m doing now. I know what I’m doing next,” and it works that way. So, that’s really useful.
Pete Mockaitis
Okay. Now, when it comes to the gap, I want to make sure we hit this. We talked to other peak performance folks who talk about full engagement and energy and attention and all that. So, before you mentioned some spaces of time such as 90 minutes to 120 minutes or even more, do you have a quick take on sort of rest, rejuvenation in terms of maybe it’s a quick breath or bathroom? Or what sort of counts as rejuvenation without breaking the flow?
Steven Kotler
Some people like a little bit of physical flex exercise, right? They’ll get up every 15 minutes and do three sun salutations which is just fine, that’ll work great. Three sun salutations are a little kind of Pomodoro set of some kind, or I really like – I don’t know if you know what box breathing is. It’s a mindfulness practice that the Navy Seals use.
You can just search box breathing online and learn, it’s very effective as a mindfulness technique. Anybody can learn it. But I can do kind of three cycles of box breathing and it takes maybe 90 seconds to two minutes to do depending on how slowly you’re breathing. And so, if I need to reset between tasks that’s what I’ll do.
Pete Mockaitis
Okay. Perfect. Got it. So, that’s the psychological triggers. Now how about some neurobiology triggers?
Steven Kotler
Well, so all these triggers are neurobiological.
Pete Mockaitis
Oh, okay.
Steven Kotler
So, they do different things. So, for example, there are three environmental triggers: high consequences, deep environment and a rich environment, and I’ll talk about those in a moment. But most of these triggers drive neurobiologically, they trigger the release of norepinephrine and dopamine or both. These are performance-enhancing chemicals, they do a lot of different things in the brain and the body, but they’re also focusing chemicals so that’s why they’re so important here.
Some of the other things, so clear goals doesn’t appear to drive norepinephrine and dopamine but what it does appear to do is lower cortisol levels and keep the brain waves out of high beta and down in the alpha beta range which is where flow is. So, there’s different things underneath different triggers.
And let me just be really clear, there’s so much more research that need to be done here that everything I’m saying is true as far as we know but there’s a big but question mark after some of these stuff on triggers because it’s just really new information.
Pete Mockaitis
Okay.
Steven Kotler
So, let’s go back to the other triggers. So, for example, a rich environment means lots of novelty, complexity and unpredictability in the environment. And I’ll give you the common example is, again, back at adventure sports for athletes, right? One of the reasons these folks had so much flow is they perform in living environments, right?
. . . in a minute-by-minute basis, the waves are always changing if you’re out in the ocean, so there’s lots of novelty, lots of complexity, lots of unpredictability. Those are all three things that the brain loves. It produces huge amounts of dopamine, drives a lot of focus, slides you right into flow.
You can also get at those architecturally, and my favorite example is Steve Jobs. So, when Steve Jobs was kind of redesigning Pixar he wanted more creativity in the building, he wanted more flow in the building, and he thought the problem was there wasn’t enough novelty, complexity and unpredictability because the staff was balkanized, right?
The producers were stagnant talking to producers, and the marketing people stay and talk to marketing people, and the cell animators stay and talk to the cell animators, and nobody was bumping into each other and so there’s no random spark of ideas. Not enough novelty, complexity and not enough creativity as a result.
So, when he redesigned Pixar he famously put a giant atrium in the center of the complex, and he put the only meeting rooms, message rooms, cafeteria and the only bathrooms in the entire building right off the atrium. You had to walk through the atrium to get to any of them.
So, what happened was people started bumping into each other and they started getting into random conversations, and suddenly novelty, complexity and unpredictability massively increased. You got a whole lot more dopamine flow between people, you got these little moments of brute flow, huge spikes in creativity and all those off spurts.
Pete Mockaitis
Excellent, yes. Cool. And so, what about the high consequences?
Steven Kotler
High consequences, this is obvious, right? Flow follows focus and consequences catch our attention, right? So, the obvious is physical risks. Again, action adventure sports athletes, lots of physical risks. But it’s interesting, we noticed that emotional risk, intellectual risk, creative risk, social risk all work really, really well. Social risk is a great example.
You would think from evolutionary perspective that like the number one fear in the world is something like getting eaten by a grizzly bear, but it’s not. It’s speaking in public, right? And the reason is your brain can’t actually tell the difference between social fear and physical fear. They’re processed by the exact same structures which makes no sense at all until you realized, you go back 300 years ago, and before if you got kicked out of your tribe, if you got exiled you couldn’t survive. Nobody could live on their own, so it was a capital crime, and so the brain treats it like a capital crime.
So, social risk is a really kind of great way to trigger flow as well, so risk is really useful. And once again, what does this look like organizationally or in your daily life? And I always said that like to play with the risk trigger, the companies you want to work for, the environment you want to design, something with that Silicon Valley fail-faster fail-forward motto. And you need the space to fail because you need the space to take risks. Without risks there’s not enough energy in the system to really drive flow.
So, again, this is where agile methodology makes a lot of sense, rapid experimentation makes a lot of sense, skunk works make a lot of sense if you’re trying to drive flow in innovation.
Pete Mockaitis
Okay. Cool. And now can you share some of the pharmacology triggers?
Steven Kotler
Advances in pharmacology are more kind of in the psychedelic realm and that’s slightly different from flow but what the research is showing – and this is sort of one of the things we talk about in Stealing Fire – is that in the neurobiological changes that show up in flow are not that different from the changes that show up in meditation or during psychedelic experiences or during so-called mystic experiences, trans states or contemplative states.
All these things are states of awe for that matter. All these things share a very similar underlying neurobiological signature. And so, what we’re seeing in neurobiology is kind of psychedelic research, is going gangbusters, right? I mean, we’re seeing absolutely amazing work being done in PTSD and trauma and anxiety. And the point here and where this gets interesting and probably let me just give you a couple examples to answer your question because it’s a long way around but it’s worth understanding.
So, why all this research matters, is we’re starting to get actions. And the best example is work done on posttraumatic stress disorder which is like the extreme end of the anxiety disorder spectrum. And pharmacologically we’ve learned back in the early 2000s through work done by Dr. Michael Mithoefer and the research came at MAPS that one to three doses of MDMAs – so, MDMA is sort of the pharmacological name for the street drug Ecstasy or Molly, whatever you call it. It’s an empath-delic type of psychedelic, it increases empathy.
But they found that one to three rounds of MDMA therapy, so that’s MDMA administered in a clinical setting with psychiatrists there and like eight hours of talk therapy, was enough to completely cure or significantly reduce symptoms of PTSD in victims of child abuse, sexual abuse and solders returning from combat in Afghanistan and Iraq. And it’s been about five years since that original study was done, six years at this point, and these people are still in remission, so that’s neat, right?
Then they redid that experiment at Camp Pendleton with a thousand soldiers, and this time they were like, “Okay, so psychedelics aren’t for everybody. Let’s use surfing,” which is a known trigger for flow states for a lot of reasons that we’ve been talking about, right? So, they used surfing and talk therapy, and they redid the whole thing, and they found that after five weeks of surfing and flow states and talk therapy they saw a significant reduction or a complete disappearance of PTSD.
Then they redid the study with meditation, a mantra meditation system, I believe. And they found that four weeks of daily meditation, 20 minutes a day, was enough to produce the same results. So, what all this is telling us is we have options. We have options like we’ve never had before and they’re coming from all directions and the research is accelerating everywhere.
Pete Mockaitis
Oh, that’s so cool. Well, Steven, tell me is there anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?
Steven Kotler
The other thing I want to mention, only because it’s new and it goes much deeper into individual ideas, is if you go to the Flow Genome Project Facebook page, which is literally www.facebook.com/flowgenome, every Monday at 5:00 o’clock Eastern Time, I do Monday On The Mind. It’s a half-hour deep dive into, you know, two weeks ago we did a half an hour on clear goals and really how to get into that and how to apply it in every situation, that sort of thing, so that might be interesting to people listening.
Pete Mockaitis
Oh, cool. Thank you. Well, now can you share with us a favorite quote, something you find inspiring?
Steven Kotler
Margaret Atwood, “Everybody I know is an adult. Me, I’m just in disguise.”
Pete Mockaitis
That’s good. Thank you. And how about a favorite book?
Steven Kotler
There’s a couple of them. How about I give you two?
Pete Mockaitis
Sure.
Steven Kotler
Song of the Dodo by David Quammen which is just amazing. If you really want to understand the environmental crisis this is the most amazing book on that. And my favorite book on consciousness ever is a book called The User Illusion by Tor Nørrentranders which is one of the smartest books ever written about consciousness.
Pete Mockaitis
Oh, thank you. And how about a favorite tool?
Steven Kotler
Well, it’s got to be my skis.
Pete Mockaitis
Okay. And how about a favorite habit?
Steven Kotler
Oh, I get up a 4:00 a.m. is my favorite habit.
Pete Mockaitis
Now, I have to know, when do you go to sleep?
Steven Kotler
Depends, but early. Somewhere between 8:00 and 10:00 most nights.
Pete Mockaitis
All right. And is there a particular nugget that you share in your writing or your speaking and working with folks that seems to really connect and resonate and get them quoting you back to yourself?
Steven Kotler
Well, what I said to you earlier that we keep trying to train up skills and what we really need to be training up is a state of mind seems to be a pretty good mantra for people these days. I hear that back a lot.
Pete Mockaitis
All right. And if folks want to learn or get in touch, where would you point them?
Steven Kotler
StevenKotler.com, FlowGenomeProject.com.
Pete Mockaitis
And do you have a final challenge or call to action you’d issue to folks seeking to be awesome at their jobs?
Steven Kotler
Yeah. So, this is going back to the challenge skills balance, it’s the one thing we didn’t really cover. And so, you mentioned Mihaly Csikszentmihalyi, so a couple of years ago he teamed with a Google mathematician and they did a back-of-the-envelope calculation trying to figure out, with the challenge skills balance, how much greater the challenge should be than your skillset, right? That was the question.
And the number they came up with was 4%. Four percent greater. Now, that was just a guess. We took that number into the Flow Genome Project and said, “Okay, let’s see what we can do with it.” And we’ve been running a number of amateur experiments, and beta tests, and just looking at it deeply for about four years now, and time and time again we’re finding that is exactly the case.
So, here’s the super interesting about this. Four percent is not much, right? You really are just a little bit harder. Now if you’re an underachiever, a little bit of an underachiever, you’re a little shy, you’re a little meeker, you’re a little along those lines, 4% is tricky because it is literally the line where you’re pushing on your comfort zone. You’re stepping outside your comfort zone but you’re right there.
For top performers their problem is the exact opposite. Their problem is they’ll blow by 4% without even noticing, they’ll take on challenges that are 10%, 20%, 40% greater than kind of – and by doing so, they’re locking themselves out of the very state they need to kind of meet those challenges. So, it’s a little bit harder every day.
But the interesting thing is when you spend time around the best of the best, what you really see is what they’ve internalized and what they do so well, is they understand that it’s 4% plus 4% plus 4% day after day, week after week, year after year for a career. That’s how you actually like really do the impossible.
Pete Mockaitis
That is so good. Well, Steven, thank you so much for taking this time and sharing. There’s, boy, a lot to chew on and I’m excited to get some more flow going into my life and work sessions, and I wish you much flow in all that you’re up to.
Steven Kotler
Thanks, man. I appreciate the time.

Caroline Webb reveals actionable insights from the latest science behind living our best days.
You’ll Learn:
About Caroline
Caroline is CEO of Sevenshift, a firm that shows people how to use insights from behavioral science to improve their working life. Her book on that topic, How To Have A Good Day, is being published in 16 languages and more than 60 countries. She is also a Senior Advisor to McKinsey, where she was previously a Partner.
Items Mentioned in this Show:
Pete Mockaitis
Caroline, thanks so much for joining us here on the How to be Awesome at Your Job podcast.
Caroline Webb
I’m delighted to be here, thank you.
Pete Mockaitis
Well, I think we’re going to have a lot of fun and run out of time far too soon, is my prediction, because I enjoy so much of what you have to share. But for starters, I’d like to get your perspective on… So you did the consulting thing, you were at McKinsey, and now you are working in this space, talking about cognitive behavioral science and neuroscience and the good stuff that plays into effectiveness. So I’d love to hear, in your own brain, how did the strategy consulting thought process translate into what you’re doing now?
Caroline Webb
Well, like a lot of people, when you go into consulting, you think maybe you’ll be there for a couple of years, but actually I really found my thing at McKinsey. And my thing was actually behavioral change work. So, I was there for 12 years doing this kind of work, where I’m helping people be at their best; sometimes it’s a whole company, sometimes it’s a team, sometimes it’s an individual.
And I think really in many ways I kind of grew up there; I definitely honed my style and figured out what it was that I could do to be most helpful in this space. And I got an amazing opportunity to work with so many different types of organizations, that it was really a beautiful path for 12 years. There came a point where I was ready to have a bit more of a portfolio life, so that I had more writing and speaking and so on in the mix.
And so that was the reason that I left five and a half years ago. But it was a very formative experience. I will say actually the first career that I had through the ‘90s as an economist also shaped me. I’m sure that’s true for everybody, even when you do different types of work over your life, there’s something that you get from every job that you’ve had that you carry forward that makes you better and stronger at what you do next.
Pete Mockaitis
Absolutely. And I’d love to get your take… I remember one of my first exposures to economics was my mom – she was taking some night classes to become the next CEO of the Teachers Credit Union in Danville, Illinois, where I grew up. And I remember she was explaining to me these things called “utility functions” for people, and I thought, “Wow, that’s really interesting. How did they figure out what a person’s utility function is and how could I know mine and how could I optimize it?”, were my immediate questions as a child. And it became clear that it was kind of… I didn’t know the word “optimize” yet, but I was like, “I want the most of it.”
Caroline Webb
I was thinking, very precocious child.
Pete Mockaitis
So here you are, working in the space of economics, and then now here – the world of behavior. So, tell me – the utility function – is it all bunk, or can I make any good, practical use of that?
Caroline Webb
Well, the reason I was interested in economics was because… I had actually always wanted to be a scientist, I wanted to be an astrophysicist, actually. I wanted to work for NASA. But then I took an economics class and I thought, “Wow, this is sort of head-explosive; I didn’t realize you could be rigorous and scientific about human stuff.” And really at that point I thought, “No, this is actually what I want to do. I want to focus on human performance and potential, and being structured and thoughtful about how to help people maximize that.”
And so I was absolutely interested in this idea of the utility function, which for those of you who haven’t done Economics 101 is essentially saying, “What are the things that you value and you care about? What are the things that you get utility or use or pleasure or value from?” And I was actually a pretty grumpy economist for most of my 20s, because a lot of what was going on in economics was saying that everybody was basically perfect maximizers of their financial situation, and nothing else really mattered.
And the behavioral revolution hadn’t really broken across a lot of the economics discipline in my 20s, and that was one of the reasons I decided to go into consulting, because I really wanted to get closer to the human side, the messiness. What is it that we really care about day to day? What is it that really allows us at the end of the day to feel like, “Yeah, that was great”?
And money – yes, we need money, but it’s also about relationships and connections, it’s also about feeling purposeful, that you’re spending time on the right things, and that you feel good about what you’re achieving, and that you feel like you’ve got the, I don’t know, the internal resources to handle whatever comes your way. And that is what we value, that is in our utility function. And so I will say that the years of consulting and coaching really took me closer and closer to the work I most love that I’m doing now.
Pete Mockaitis
Understood, excellent. And so, I guess my snarkiness with regard to utility functions is…
Caroline Webb
No, I’m with you on that one.
Pete Mockaitis
It’s so pristinely quantified, like, “It’s equal to U to the third power minus 2U.” And so, I was so intrigued and I guess naïve, because like, “Wouldn’t that be so cool to know that?” It’s like, how do you measure someone’s experience of goodness? Do they get a blood sample? Well, maybe you could open us up there, it’s like…
Caroline Webb
I think that’s a good segue, because I will say that actually the thing that I took from all of those years working as an economist in public policy was that you could be rigorous about human stuff. And I was fascinated by the growing body of research that was coming together on behavioral economics and actually explaining the real stuff, like how do we actually behave. And then got very interested in behavioral neuroscience and behavioral psychology and did some additional training in those fields, and got certified as a coach, and really started to use the evidence base from behavioral science as a foundation for the work that I was doing with individuals and teams and organizations.
And I found over time that, first of all, there is really solid research that points to how we can feel better about every day and what we achieve at work. And a lot of it isn’t getting translated into everyday advice that we can take easily. And so, I became so fascinated by the fact that just using a little bit of insight on how the brain works would really help my clients see how it might help them to try something new in how they set up their day or how they handle a meeting or how they organize their to-do list.
And so, over time it became kind of my thing to use behavioral science and to be really rigorous and grounded in that way. So, to the extent that we can quantify this stuff, I think that I have really kind of taken a position where I’m saying there’s a lot of really great research and evidence around this stuff, and wouldn’t it be amazing if we all knew a little bit more about it, because we could all be happier and more productive if we did? And that’s what my work is all about.
Pete Mockaitis
Oh, fantastic. And much of this is synthesized in your book How to Have a Good Day. Could you orient us a bit to that, in terms of the key themes or central message?
Caroline Webb
Yeah. So the central message is really that we have a lot more control than we think. There’s a lot of stuff that we assume day to day we have to just put up with – other people’s moods, or boundaries set by other people, or the way that situations seem to play out around us, and so on. Obviously it is true that there is luck involved – if your boss turns up and he or she is in a cranky mood, there’s a limit to how much you can control that.
But what I’ve become interested in is the fact that actually research points to small things that we can do that have an actually disproportionate impact on how both we feel and actually how the people around us are able to perform and behave. And so, that’s the message – we have a lot more control than we think, and tiny, tiny shifts can have a big, big impact.
And I’m very pragmatic, because your listeners are all busy and we’ve all got a ton of stuff to do, and we often buy books and mean to read them and then we don’t, because we don’t have time. So I really wanted to think about, what is the simplest way that someone could build these ideas into their lives, without being annoyingly directive about, “This is what you must do at 8:00 am”, because everyone’s different. But what is the principle that people can apply in their own lives? So it’s super practical; that was really what I was trying to get to, was not just another think piece or not just full of stories. It’s got research and it’s got stories, but it’s really, really practical. So yeah, that’s my labor of love, it’s my life’s work.
Pete Mockaitis
Oh, fantastic. Well, I’m eager to dig into things and so, I’ve got a number of areas I want to explore. But first thing’s first, just to make sure we don’t somehow miss the golden egg. Those things that have a disproportionate impact – could you share with us maybe the top one or two super leveraged things that you think folks who want to have great days often really should do right off the bat?
Caroline Webb
That’s a really cruel question, because there are about 100 in the book. And everybody’s different, so I did write the book so that you could dive in at any point. If you’ve got a difficult conversation you could turn to Chapter 9 and read the chapter on managing tensions and so on. So, that is a tough question. I can tell you some of the things that I love that I use for myself all the time. I can say that there’s one very existential one and then there’s one very practical one.
So one very existential one is that we actually only perceive part of what’s around us at any given time, and we don’t know that because we’re not aware of what we don’t know. Your brain can only process a certain amount of information at any given time. We’ve actually got quite of lot of control over what we tend to see and hear in a situation. And the rule that our brains follow is that whatever’s already top of mind for us, it will take that as a signal that we should see or hear things that relate to that.
So, you get out of bed on the wrong side of the bed, as our grandmothers might’ve once said, and suddenly everybody is incredibly annoying. Actually what’s happened here is your brain is using this mechanism of selective attention to say, “Well, you’re in a bad mood, Caroline. So, I guess I’ll make sure that you see every instance of everyone being a really big pain in the back side today.” And the thing is, it works the other way around too. So if you decide to look out for signs of collaboration in a meeting you’re not looking forward to, you are radically more likely to see them because you’ve told your brain that that’s what’s important.
And that’s the science behind a lot of “la-la” kind of advice about, “Just put a smile on your face and everything will be great.” And truth is, that’s not true. Sometimes, some days are just not great, or some meetings are not great, or some colleagues are not great. But the truth is that we can see more of the good stuff that’s around us, that we tend to miss because our brain just uses the selective attention mechanism.
That’s pretty deep, because it does mean that the reality that you experience is way more in your control than you think it is. And that’s something which means that every morning I intend to sort of set intentions and say, “Okay, what is it I want to look out for today? What is it I really want to prioritize? If there is anything difficult coming out, how do I want to go into that?”
And then the super practical thing that I might mention is singletasking. So, as well as your brain only being able to consciously process a certain amount of information at any given time, it can actually also do one thing consciously at any time. Only one thing. So as you’re checking your email and browsing and flicking through something on your desk, you are actually asking your brain to switch from one thing to another. And it’s really tiring and it uses up time and mental energy. So, when we multitask, we feel super busy, but we’re actually slowing ourselves down. We’re making between two and four times as many mistakes.
So one of the biggest things you can do to kind of get your work done more quickly and do it more brilliantly is actually to do one thing at a time. Again, it sounds like our grandma’s advice, but the truth is that science now is very clear on this. So I’m really clear that if I want to think clearly and I want to do good work and I’m struggling with something, I have to close down all of my browser tabs and shut everything off and really kind of give myself, give my brain the chance to do what it actually is able to do, which is to do one thing at a time.
Pete Mockaitis
Okay, thank you. So, I want to dig in a bit deeper here, when it comes to whatever’s top of mind, the rest of the stuff you encounter filters through that, and that includes your mood. And it really is kind of fascinating for me, is sometimes I will wake up and I really do want to sing with joy at the beginning of a new day; it’s like some sort of a Disney animation situation, like birds are chirping or something.
Sometimes I really do wake up like that, and other times for no good reason I wake up sleeping less that I would’ve liked to, and can’t quite fall back asleep. It’s like, “Well, it’s 4:30 and I had kind of planned to sleep until 7:00, but I guess we’re done now.” And so then as a result I’m a little bit grumpier about any number of things. And so, I’m curious, when you’re in that moment, what is the go-to approach to kind of grab the steering wheel and point your focus and your mood to where you want it to be?
Caroline Webb
Yeah, that was a good way of putting it. I mean exactly that – it’s a question of noticing your state of mind and knowing that your starting point is going to color what you see. You’ll notice in a sense, because if you’ve ever bought a new car, you’ll see every car on the road that’s the same model. If you’ve ever decided to boldly wear a new color to work and you kind of feel a bit self-conscious and it’s very top of mind for you, then you’ll see everybody who wears anything that’s that color all day.
So we know that what’s top of mind shapes what our brain decides to see, and what it doesn’t, what it decides is not relevant enough for you to notice consciously. And it gives us a hint that actually it’s not that hard to redirect and to reset our filters actually. It really does take just noticing where you’re at and saying, “What do I want to notice? What do I actually most want to notice?” That’s my go-to question.
I actually have a little… I use alliteration to remember: What is my aim, what assumptions am I making, and what’s my attitude? So if I have a little bit more time, then I actually think about it in a more structured way and I say, “Okay, what really matters most to me? What’s my real aim here?” Because if you drift into a conversation you’re not looking forward to, the person’s perhaps been a bit of a jerk to you in the past, you are going to see everything that confirms that they are a jerk. Confirmation bias is one example of this larger phenomenon.
And so, they might be a jerk, to be perfectly honest. But the thing is, if you decide, “Okay, my real aim here is not to prove myself right that they’re a jerk, but actually to get something, to find some way that we can collaborate.” I used that word earlier on. Then you are more likely to see that. If you check your attitude and say, “Okay, I can’t just say, ‘Right, Pete, now I’m going to be super happy.’” You can’t necessarily just click your fingers, but you can say, “Okay, what is it that I can think about today that I’m looking forward to?” And just have that top of mind, and that’s going to shape then what you see.
And then in terms of your assumptions – yeah, what you assume about someone is going to totally shape what you perceive. And you can’t always, again, say… Sometimes you have assumptions about someone being a jerk because you’ve actually seen them be a jerk in the past, right? So I’m not saying your assumptions are wrong, but you can say, “Why might that not be true today?” And then you give yourself just the chance to widen the aperture of your perception to see a bit more than you would otherwise.
And it doesn’t have to take a lot. Your hand can be on the handle as you’re going into a meeting, a conversation. You can say, “Okay, what do I really want to notice here?” You notice in the middle of a conversation that’s going south and you’re feeling annoyed, you can catch yourself, take a breath and put your feet on the floor, and just say, “Okay, what is it I really want here? What is my real aim?”, knowing that that will actually have an effect on what happens. It’s like “Choose Your Own Adventure” – we’re all at any given time choosing our own adventure by what we decide to have top of mind.
Pete Mockaitis
Caroline, it’s funny that you bring up that “Take a breath, put both your feet on the floor.” That was exactly the mechanism I stumbled into to calm myself down when I was a candidate doing case interviews to get into Bain. And so, I’m curious, is there some behavioral science behind that particular practice, because it seems like we’ve both settled on that one?
Caroline Webb
Oh, sure. The evidence around mindfulness is really mounting and is really compelling. And mindfulness is essentially that practice of pausing, focusing your attention on one thing and not beating yourself up if your attention drifts. And that’s really what’s at the heart of meditation practices and mindfulness practices of all sorts.
And the thing is that a lot of people have heard of mindfulness or they’ve heard of meditation, and maybe they tried to meditate for 20 minutes and it just felt so hard and so far from where they’re at. I’ve always been really interested in, I suppose what I call “micro-mindfulness”, like what are the tiny moments of mindfulness that still seem to have an effect on the way that we feel and the way that we think?
And I’ve made it a mission of mine to dig out the research over the years that shows that smaller and smaller amounts of mindfulness still actually have an impact on your ability to regulate your emotions – stay calm, that is, and to think clearly about complex topics. And sidebar – I’ve done the same with exercise; I’ve made it a mission to find all the research that shows that smaller and smaller amounts of exercise will boost your mood and your focus. So, I’m really into the practicality of this.
Pete Mockaitis
Three seconds will do it.
Caroline Webb
Yeah, exactly. And the smallest amount of mindfulness that you can do – absolutely. Take one breath, notice one breath. Put your feet on the floor, bring your attention to that. It doesn’t have to be a lot to give you a bit of the bigger benefits that more mindfulness will give you. And so, I use that sort of thing a lot in busy, difficult days.
Pete Mockaitis
Okay, great. Thank you. So now I’d like to sort of think through when it comes to those high leverage points that make the disproportionate difference. I read a lot about how the environment that we are in has a world of influence on our little thoughts, decisions, behaviors, and what becomes relatively easier or harder, and we do more of or less of those things. So, what are your pro tips for molding our environment to set us up for success?
Caroline Webb
Yeah. The thing you want to know here is that your brain is an associative machine. You kind of know that already, in that one idea is linked to another and it’s stored in your brain as a memory. You hear a song that reminds you of an amazing night out with your friends, or maybe the night you met your loved one, and it gives you a boost. And that is the memory of a song being connected, being associated with a certain mental state, a certain emotional state. And that’s the way that our brain works.
And so, if you associate a certain thing with another thing, then exposing yourself to the cue has a reasonable chance of triggering the state of mind that you associate with that cue. The thing is, it’s just helpful to be aware of what your cues are and what your associations are. We’re not all the same, so this is definitely an area in science which is a little bit fraught at the moment because a lot of people have said, “If you give people a hot drink, then that makes them feel warm and therefore they behave in a warm way towards people.” There was a study, a very famous study that was done, that was showing that. And I remember I was thinking, “Well, what about in the Middle East, where it’s really hot? Maybe a chilled drink could actually make you feel good. How does that really work?”
So the trick here is to really understand yourself and your associations. So I put in the book something which has been quoted back to me so many times that I almost, almost regret it – but there was a song that Donna Summer sang called I Feel Love. And I associated it with a show that was done by the Blue Man Group that I saw years ago, and it was the finale and it was so great. I was so loving the show and it was amazing and I was super excited by the artistry and the magic of the production. And so, after that it became my song for before I go on stage to give a speech. I don’t always make people play it, like I’m home, but it’s just the song that I hum to myself in the bathroom before I go on. It triggers that association in my mind. It may not do that for you. [laugh]
But isn’t it interesting to think about what other things you associate with, I don’t know, high performance or whatever you’re trying to create? So I think a lot about my office, and I know light is really, really important to me and it kind of brightens my mood to actually turn on a light. Last week I was doing a workshop with a top team, a senior team at a charity, a non-profit, and I was paying a lot of attention to the room and the environment. I was playing music when they came in, I actually borrowed a space heater to make sure that the place felt warm, I made sure that there were snacks so it felt welcoming and kind of nurturing. So I think we just can think a lot more about our environment and know that it actually does have an impact on our ability to think and be at our best.
Pete Mockaitis
And I really feel that. I think also with clutter. It’s interesting – I am not a super neat freak, but I do really feel and notice how much better I feel in a tidy, organized environment, as opposed to a cluttered one. And yet, I somehow seem to keep see-sawing between the two, as supposed to having a consistent tidiness.
Caroline Webb
Yeah, and that is a beautiful example of how you want to know yourself, because there are some people who’ll say, “Oh my God, I hate a clinical environment. It makes it really hard for me to be creative. I don’t know how you could possibly have a clear desk.” So, it really is important for you to know yourself and to think, “Okay, what is it that’s going to really help me be at my best?” Because it’s not always going to be the same.
I had to take a guess last week in the workshop with those folks, because I know that food, warmth and music are kind of universal human things, but when you get to the finer details, actually you really just need to know yourself and think about, “Okay, if I want to be super productive, what do I associate with being super productive?” Maybe it’s being in a particular place, booking a particular seat to go and sit, and so on. So yeah, it’s really interesting when you start to think about it.
Pete Mockaitis
Well, and I guess I’ve been a little bit cautious. I don’t know if this is scientifically held or not, so Caroline, you’ll set me straight once and for all. When it comes to these cues and the triggers, I guess sometimes I’m worried that I might sort of, I don’t know, use it up, if you will. So for example, let’s just say that Eye of the Tiger is a pump up song. And so, if I am feeling sleepy and I think, “You know what? I want to get pumped up, I should listen to Eye of the Tiger.” And then I do that dozens of times, do I risk weakening the power of the Eye of the Tiger song cue because I keep playing it when I’m sleepy and I desire to be pumped up?
Caroline Webb
That’s interesting. That’s a really great question. What’s at the heart of what you’re saying is absolutely right – that if you start to associate Eye of the Tiger with feeling tired, then it may actually lose its power for you. In general what we know is that the more that you repeat a connection, the stronger that connection gets. That’s effectively the mechanism that sits behind learning – it’s the strengthening of the synapses between different neurons that relate to different cues, different activities, different thoughts and so on.
And so, what you want to be aware of is just notice the effect on you. If it’s no longer working, rethink. And I think you’re very smart to say actually you change over time. We evolve as human beings, and the associations we have change. If I started to associate I Feel Love with… If I were a terrible public speaker and I associated I Feel Love with feeling awful on the stage, that would probably not be great. But as it is, I love speaking and it gives me such energy and I really adore it, so the positive connection is still there.
Pete Mockaitis
And this is bringing me back to a little bit of my teenage years, in which Tony Robbins was my hero – fun fact; as a teenager. And I know he’s big on associations, whether it’s a “Yes!” or a power move or touching one finger to another. Is it possible to make connections between kind of abstract or neutral cues so that you make them mean something for you by being in a particular state of mind, and then doing or saying or experiencing that which you desire to be a trigger cue?
Caroline Webb
Oh, sure, absolutely. You’re in control of your own mind. If you want to associate this thing with that thing, then absolutely. It’s in your gift. This is why rituals are so powerful, right? I mean rituals on the face of it usually look a bit dumb, but if it means something to you and it helps you feel a certain way, then go for it.
I remember there was one time I was in a taxi, I was on my way to a concert that I was actually singing in. So I was quite focused on the fact that I was about to perform. And I didn’t really want to be having a big in-depth conversation with the driver at that particular… I’m quite a chatty person, but that was not what I wanted. But anyway, never mind. We were having a conversation and he was asking me what I do and I told him about the book and he said, “Oh, you know what? You should issue a pebble with every book.” I was like, “Oh my God. What?” And he said that whenever he has something that he’s working on for himself personally, he has a pebble in his pocket. And so whenever he feels the pebble, it reminds him of the thing that he’s working on.
And that is an example of someone just deciding, “Okay, this is going to be my cue.” It doesn’t matter – as long as it works for you, then it’s valid. And the truth is there is no point me issuing a pebble with the book because pebbles might not do it for you. But I do encourage people to think about what is the thing that’s going to remind you of the stuff that you genuinely want to do for yourself, and to be smart about putting those things around you.
Pete Mockaitis
Oh, that’s good. And I’m already sort of brainstorming maybe it could be putting your phone upside down or the opposite way of what would be an intuitive means of picking up your phone. And it’s like, “Why is my phone upside down? Oh, because I want to remember to focus on this thing.”
Caroline Webb
Yeah. And it doesn’t have to be too artful either. It can be something as simple as just having a post-it note. When I was writing the book, it was a kind of big undertaking to try and summarize all of neuroscience and psychology and behavioral economics and cover everything that anyone needed; make a kind of general book about how to have a good day. And sometimes I did think, “Oh my God, what am I doing? I can see why nobody’s done this before.”
And so, to help me stay focused and motivated, I had a post-it note which reminded me of the reader and the person who was going to use this. And it just had the name of three clients – “This is for Sarah, for Nye and for Peter.” And that was the thing that I went back to time and again. I didn’t have to come up with an object to remind me of that. I just had that written on a post-it note, visible, in a way that I could go back to when I needed to.
And it goes back to the fact that our attention is really the currency of our lives, and we don’t have an infinite amount of it. In fact, we have a very limited amount of conscious attention, and we can choose where to put it. And being smart about what is it that’s going to remind you of where you want to put it – that’s a large part of the game of figuring out how to be at your best and how to have a good day.
Pete Mockaitis
Oh, this is so good. Thank you. Now could you share with us a little bit, when it comes to energy – to keeping the levels high and available? Because I think for me that’s another variable that makes all the difference day to day, in terms of some days are higher than others on the energy factor, and those days result in way more great output than the opposite. So what could we do to get more good days there?
Caroline Webb
Well, there is a sort of motherly thing to say, first of all, I suppose, which is that it is true that getting enough sleep is probably the single biggest thing that any of us could do to live our best lives. The research is really, really powerful on this, that the vast majority of us need eight hours – maybe a little less, maybe a little more – and that when we don’t get it, we really see our analytical capability slip – so your ability to solve puzzles and perform on tests and so on. You can measure this.
And your ability to regulate your emotions. There’s that phrase again that behavioral scientists often use, which is just to stay on an even keel when things happen that aren’t great. And that’s quite apart from just your physical energy and your ability to just keep going. And so, it really does matter to think about what it would take to prioritize that a bit more. It’s one of the single biggest things you can do.
The other sort of motherly thing to say, I suppose, is that energy – we do associate it with perhaps physical activity, and there’s no doubt that when we’re more energetic we feel more like exercising, but it goes the other way too. It really helps to figure out how can I get between 10 and 20 minutes of just slightly raised heart rate, knowing that that will then boost your sense of energy, not just physically but mentally and emotionally after that. And so, I’m really thoughtful about how do I get just that little bit of exercise into the day, even when I’m feeling a bit tired.
And then there’s a bunch of stuff, which is just so interesting, about how you boost your mental and emotional energy, even on days which are really dragging you down. A couple that I really like – it turns out that showing gratitude is really a powerful way of boosting your mental and emotional energy, and it’s actually quite a long-lasting intervention as well. And I like to do that at the end of a day – to sit and say, “Okay, what were the good things that happened today?” And sometimes it’s quite hard, because it was not a great day, believe it or not. Sometimes there are things that are just, it’s a really tough day.
But as soon as you start to think about what were the good things – it’s again, focusing your attention. You start to see the good things more readily and you start to remember things you would otherwise have forgotten. And I sit on the couch with my husband and we do that at the end of the day, and it’s a really powerful intervention.
And then generosity – that’s the other thing that’s I think so fascinating. Because when you feel worn down, it sort of counterintuitive, that being nice to someone else would give you a boost. But actually it’s really, really reliable. And you kind of know this – someone stops you on the street to ask for directions and for some reason you decide today you’re actually going to stop and help them. You feel amazing; you feel so fantastic about your kind of bounteous-ness and your ability to give. And it’s a very interesting little quirk to think about, “How can I do something nice for someone else? How can I pay a compliment that’s totally unexpected?” And to then notice how it gives you a boost. Never mind them; I mean it’s nice for them too.
Pete Mockaitis
Oh, fantastic, thank you. So, you mentioned that you had the research on the smallest amount of mindfulness or the smallest amount of exercise. And so, there you have it – 10 to 20 minutes of slightly raised heart rate. So you just mean like walking would make a huge difference.
Caroline Webb
Exactly. I’m a huge fan of walking. And I think it’s not always easy to get to the gym. In fact, actually I’ve given up on gym memberships. I bought an elliptical trainer years ago. It was a really bad elliptical trainer, I will say, and it was in a sale. But it was all I needed. I just had it close by and so I could jump on that. And so anytime I was getting a bit stuck on something or I was noticing I was a bit cranky, then I would get on that and just peddle away for sometimes as little as 10 minutes, and then I would notice my head clearing and an insight coming. And the research is really clear on that being an effect of a small amount of cardiovascular exercise.
But yeah, the other thing that I do a lot is walk. Going to a meeting, just figuring out what would it take for me to just walk to this meeting or walk to this appointment. And I kind of have a rule that if it’s less than half an hour… It’s very rare if you take public transportation or you drive that you can get anywhere major within 20 minutes or so. It’s usually 20 to 30 minutes, at least where I live in New York.
And so, if it’s less than 30 minutes walk, I will walk; I will take the walk. And I’ve just got into the habit of doing that, and sometimes it’s just 10 minutes and then it’s a no-brainer. Yeah, so I’m really, really looking out all the time for these tiny little opportunities – taking the stairs rather than the elevator if it’s less than five floors – that sort of thing. Or less than three floors, depending on how energetic I’m feeling.
Pete Mockaitis
Oh, that’s so good. Well, Caroline, now could you share with us – maybe we’ve got the energy locked in, but that’s not always the same thing as motivation. So, what’s your take on ways to get and stay motivated when you’re just not feeling it?
Caroline Webb
Yeah, it happens to us all, doesn’t it? I have a lot of things that I throw at this, and I’ll share a couple of my favorites. One thing that we know is we know that purpose, feeling a sense of purpose, feeling that what we’re doing has a point to it, is inherently motivating. And then you say, “Okay, but the whole point is that what I’m doing seems useless, so I don’t feel motivated to do it.” So there’s the first step, just to say, “It’s very rare than anything you’re doing is truly, truly, truly pointless. What is it that actually is going to result? What good thing is going to result of you doing this thing?” And you sometimes have to push through a few layers of snark to get to something that actually feels good.
But it really is worth just, again, refocusing your attention on, “Okay, what is the ultimate payoff?” Maybe it’s not to you; maybe it’s to someone else, but what is the real benefit of getting this done? And if the payoff is to someone else, then the payoff effectively to you is to make them feel good and to actually do something useful for them.
And it really helps me to really picture it being done at the end of the day. So if I’m really struggling with something I’ve been procrastinating on, then what you’re really trying to do is get your brain to put more weight on the future benefit that is going to result from you doing the work, and to have that offset the feeling of the immediate cost of getting something done. Your brain is not very good at thinking about abstract future things. It’s very good at focusing on the stuff that’s right in front of it.
And so, if something is just a bit difficult to get done – maybe it’s an email you’re putting off writing – I’m sure everybody has one of those – you’re really focused on the fact that you don’t want to write this email. And it’s much harder to think about the relationship benefit that’s going to flow from you actually getting it done. So really just picturing, “Okay, how great is it going to feel when I’ve done this? How great is it going to be for the other person, who’s not going to be waiting anymore on this email?” That really helps.
And the other thing that helps is actually the other side of the equation, which is not just amplifying your sense of the future benefits of getting it done, but actually reducing the feeling of the initial cost of putting in the effort. And what do I mean by that? I mean often there’s something we’re putting off because it just feels too hard or too complicated and we actually don’t know the way in, and we keep on coming back to the thing on the to-do list, because it just seems like so much of a pain.
So, I’m a big fan of asking, “What’s the smallest – very, very smallest first step you could take to get this task on the road?” So maybe this email you’ve been putting off. I can’t guess what you’re putting off, but if I think about an email that I’m putting off, I’ve got to decide on whether I’m going to do a particular piece of client work or not, and I keep on not being sure whether this is going to be the right piece of work for me, whether I’m going to be the right person for them. And so, I keep on not answering. And I will say I’m not being kind of completely egregious about this – I did tell them that I wouldn’t get back to them for a few weeks.
But the thing that’s getting in the way is that I know that there’s someone who knows a bit more about that client and I haven’t emailed her to ask her. And that’s the simple first step that I could take, is just to drop her a line and say, “Hey, can we chat? I just want to talk this through with you and see whether you think this is a good fit, both sides.” So I did that, and it was great. She wrote right back and now I’m having that conversation tomorrow, and then I know that I’ll be in a position to write the more difficult email. And so the small first step, the tiny, tiny first step – sometimes you have to really think, “What is it that’s actually blocking this, and what is the first tiny thing I could do that is so small I can’t argue that I can’t do it?”
Pete Mockaitis
Oh, I love it. That reminds me of David Allen, Episode 15, in terms of zeroing in on the next action, and when it’s so dead, dirt simple, you feel just silly, like, “Of course I could do that, that’s fine.”
Caroline Webb
Yeah. And I’m such a big fan of the ridiculously small steps that you obviously can do.
Pete Mockaitis
Excellent. Well, Caroline, tell me – is there anything else you want to make sure to mention before we shift gears and hear about a few of your favorite things?
Caroline Webb
Well, I don’t think so. I hope I’m giving a bit of a sense of the kind of work that I do and how practical it is. I will say that the work that I do really leaves people space to figure out how to apply this stuff in their own lives. And I’m really pragmatic about that, and I’m always really delighted to hear people’s stories about how they’re using these principles and these ideas in their own lives, because there are so many different ways of applying them. So, if any of your listeners happen to look at the book or try any of these ideas out, I’d love to hear how they work for you and what exactly you’re doing with them.
Pete Mockaitis
Oh, excellent, thank you. And what would be the best place to contact you for that?
Caroline Webb
Well, I’ve got a website, which is CarolineWebb.co – that is .co, not .com actually, because it turns out there are millions of Caroline Webbs and I did not get CarolineWebb.com. But CarolineWebb.co has all sort of resources and contact details and so on. And I’m also on Facebook – Caroline Webb Author, and on Twitter – @Caroline_Webb_ – every day, sharing nuggets of science-based advice. And I’m active on both, and respond to everybody on both of those platforms.
Pete Mockaitis
Oh, perfect. Thank you. Now could you share with us a favorite quote, something you find inspiring?
Caroline Webb
There is a quote that I used right at the beginning of my book, which is something that actually a lot of people have grabbed on to. I just love it. It’s from Annie Dillard in her book The Writing Life, and she says, “The way we spend our days is, of course, the way we spend our lives.” And it’s just this beautiful sense of actually what we do every day really is the building blocks of our lives. And if we can get those things right, then actually that is the way that we are living. And so, it gives us back that sort of sense of actually this is something that’s under my control to some extent – the felling that the small stuff matters.
Pete Mockaitis
Oh, excellent, thank you. And how about a favorite book?
Caroline Webb
Oh, man, I read about 600-700 books for the research of this book. And I love them all, so what can I say? I’ll tell you what I will say about this – I really, really value reading fiction. So I obviously write non-fiction and I read a lot of non-fiction, but I find that I am a better human being when I’m reading some fiction. It kind of takes me out of myself. Talking about meditation and easy ways to kind of get some mindfulness – it kind of brings my focus to one thing and stops the chatter in my mind. So I just finished reading Mohsin Hamid’s Exit West, which is a very interesting book about refugees. And it was a beautiful, beautiful creation, so that was the last thing I read.
Pete Mockaitis
Thank you. And how about a favorite tool?
Caroline Webb
Oh, man, a lot of those too. Well, I do like tools that really help to lighten the cognitive load on my brain, because we can only ever hold three or four things in mind at any given time, as you know if you try and remember a list of seven things. So, I really value software like Evernote, which allows you to not try and remember anything, but just to kind of dump it in and go back to it whenever you want, and to really just always outsource your memory, outsource the storage capacity of your brain. So yeah, Evernote has been a big thing for me in these last few years.
Pete Mockaitis
And how about a favorite habit?
Caroline Webb
Well, I’ve shared a lot of my habits in this conversation. Yeah, I don’t know what I would add to the habits I’ve described here. I do have a habit which we haven’t talked about, which is to make sure that I treat seeing friends as important as having a meeting. So, when you look at all the research on human connection, it turns out that one of the most powerful things you can do to boost your own sense of wellbeing is to pay attention to the quality of your relationships.
And so, I’ve done that for many years, even when I was at McKinsey, living the consultant life. If I was seeing a friend, I just treated it as a meeting, and of course sometimes you move meetings, but not very often. And so, I just give it that priority and know that it’s as important for my sense of self and my ability to be at my best as anything else that I’m doing.
Pete Mockaitis
And is there a particular nugget or piece that you share in your trainings or speaking or in your book that has a whole lot of Kindle book highlights or retweets or that comes back to you again and again?
Caroline Webb
It’s really interesting. People just love different parts of the book, so there is no specific… There are loads of people who’ll say, “This thing that you say about what’s top of mind really shapes our perceptions of what seems to happen” – that gets retweeted a lot. The Annie Dillard quote that I mentioned gets retweeted a lot. I think one of the things that people say they like a lot is the summaries at the end of each chapter, which just summarize all of the advice that’s in the chapter. I will say my brother actually recommends my book based on the fact that people don’t even have to read it in order to be able to use it. So I think that aspect of my work seems to have resonated with people.
Pete Mockaitis
High praise from the family.
Caroline Webb
Yeah, yeah.
Pete Mockaitis
And do you have a final challenge or call to action that you’d issue to folks seeking to be awesome at their jobs?
Caroline Webb
That’s a good final question. I think that the challenge, or the opportunity, let’s say, that I will put in front of people is just to notice when you are focused on what you can’t control and to remember that you are going to potentially miss the things that you can control, and that there’s an enormous amount of power in saying, “Okay, I know that this or this is not great right now, but what is there that I can control?” There might be one of those smallest first steps that you can take that is in your control; there might be something that’s familiar to you or that you know for sure that enables you to take that step.
And it might be that you can control your attitude, even when everything around you is just incredibly annoying. You can decide to control your attitude and decide what your attitude wants to be. You can say, “Okay, this is all terrible, but what can I choose to learn from this?” So I think it is that opportunity to focus on what we can control, rather than things we can’t. And that makes a huge difference to how every day feels.
Pete Mockaitis
Okay. Well, Caroline, thank you so much for taking this time and sharing these perspectives. It’s so, so useful and I can’t wait to do some of them myself right away, from building the cues to ensuring that even if 10 to 20 minutes of slightly raised heart rate doesn’t make me feel like a macho man, it makes a huge impact for my energy. And so, all this good stuff.
Caroline Webb
Wonderful, wonderful. Thanks for the conversation, it’s been great.

Mitch Prinstein helps us understand the different types of popularity and teaches us how to boost our popularity by working on our likability.
You’ll Learn:
About Mitch
Mitch is a professor, scientist, university administrator, teacher, author, speaker, and an exhausted dad. He and his research have been featured in The New York Times, The Wall Street Journal, National Public Radio, the Los Angeles Times, CNN, U.S. News & World Report, Time magazine, New York magazine, Newsweek, Reuters, Family Circle, Real Simple, and elsewhere.
Items Mentioned in this Show:
Pete Mockaitis
Mitch, thanks so much for joining us here on the How To Be Awesome At Your Job podcast.
Mitch Prinstein
Thanks for having me.
Pete Mockaitis
Well, I think we’re going to have so much fun chatting, but first I want to get your story behind, you had perfect attendance for 12 straight years, kindergarten through high school, or is that 13 years? Yeah. How is that done?
Mitch Prinstein
Yeah, that’s a good question. I’m not sure. I think I was a little bit of geek who liked school, but also I seemed to get sick on Friday nights and be better by Monday mornings. So, I don’t know exactly how that happened.
Pete Mockaitis
That’s a pretty convenient timing. Well, it’s interesting you talk about school ‘cause as I was prepping for this interview, you reference in your research adolescence and the impact it has and it lingers with us. And so, could you orient us a little bit to what were you like in adolescence?
Mitch Prinstein
Yeah, that’s a great question. I think what’s important is that people when they think about their popularity they recognize that there are two very different kinds of popularity. But for the kind that everyone probably thinks about – who is cool and who is most well-known and most influential – that was not me. I was a short statured, kind of skinny, bifocals-wearing kid who was doing pretty well in school, I guess at the time. And so, I was kind of a geek, I would say.
Pete Mockaitis
And I was really intrigued as I was prepping for this here. I kept thinking back to those years and I feel like I really did sort of live on both sides, of being popular – and we’ll talk about the multiple definitions there, with regard to, in grade school – I’d say pre-fourth grade, I was sort of teased a lot. I liked Star Trek, I liked computer games, I was a smart kid and had good grades. And then I met a good friend, who I guess was cooler and popular in that sense, so folks sort of laid off.
But then I went to a bigger high school and all of a sudden few people knew my prior self, and I naturally really liked meeting people. So, in that environment I just flourished. And it was just nuts how I was sort of like a super, I guess nerdy, teased kid, and then in high school it’s sort of a fresh start. And then I became the homecoming king. It was like, “Whoa!” I felt both sides and it’s intriguing how both of the experiences really do kind of shaped my perceptions of things that are going on now in some ways.
Mitch Prinstein
That’s interesting, ‘cause a lot of people do say that there’s a part of them no matter how old they get that still really resonates with that adolescent version of themselves. Somehow what they perceive every day, as you say, the way the interpret social experiences – it somehow still rings back to how they felt about themselves in adolescence.
There’s a pretty cool study actually that looked at earning potential and how much adult men made, their salary, and tried to correlate it with their height. And of course they found that tall men tended to make more money than short men, but what they found was that it wasn’t the height of the men as they were adults. The much stronger predictor of their performance as adults was how tall they were when they were 16. It’s just a really great example about how much that version of ourselves we were back then – it kind of sticks with us. It’s still inside us somehow.
Pete Mockaitis
Oh, that is wild. So, I don’t want to get ahead of ourselves. For folks who don’t have as much the back story, could you orient us a little bit to what’s the central idea behind your book Popular, and why is that important particularly for professionals?
Mitch Prinstein
Sure. Well, there are two different kinds of popularity. One kind is really focused on our likability, and the other kind is our status. And we have a natural human biological tendency to care about others think of us, even a little, but for some people a lot. And if we don’t understand the difference between those two kinds of popularity, we might just be searching and caring about the wrong one for the rest of our lives.
Pete Mockaitis
Okay. So could you expound upon that a little bit? What does likability mean and what does status mean?
Mitch Prinstein
Absolutely. So our likability is really the kind of popularity that five-year-olds experience. In fact, even kids as young as three can tell you who are the most and least likable. And without intervention that tends to stay really stable for a very, very long time. The people that are likable are those that make others feel good, make them feel included and valued. The people that are leaders by helping everyone to feel important and that they’re working together, they’re creating group harmony. So that’s important.
That’s very different from the kind of popularity we all remember and think about back in those high school years. That kind of popularity, or that status as it’s called, is defined by being kind of powerful, visible, really well-known and influential. And actually the thing that makes you really high in that kind of popularity are a couple of things – physical attractiveness, but predominantly aggressive behavior. The bullies tend to be very popular, even if we don’t like them very much.
Pete Mockaitis
Okay, interesting. So now, aggressiveness can boost status in the sense that they are powerful, they’re visible, they’re well-known and they’re influential. But it sounds like they are not necessarily folks who have a lot of people on their side. Is that fair to say? I guess I’m thinking about homecoming king stuff again, so it’s sort of like when it comes to a vote count, it sounds like the likable people are going to do better in that contest, but when it comes to a, “Ooh, that’s that guy” – that’s more of a status category there.
Mitch Prinstein
That’s right. So, our status is really going to be based on things that are often out of our control, and ways that people regard us ‘cause they’re looking up to us, because they want us to kind of give them attention. There’s actually research that shows that even being high status, getting markers of high status or having people treat you as if you’re high status, creates a kind of biological response that’s kind of in the pleasure center. It’s very similar to the response that someone might get from some kinds of recreational drugs. So it can be a very addictive type of popularity to have.
It’s kind of what social media is in large parts based on – having lots of likes and followers and retweets, things like that. That’s different. The way to get that is to try and put others down to make yourself seem more important, to try and get all the attention on you, rather than calling attention to other people. And many of these tactics are exactly the opposite of what it takes to become likable. And the reason why that’s so important because the people who are very likable tend to be more likely to be hired and promoted, they end up making more money, they enjoy their work experiences more, they’re liked by their coworkers, of course, and they’re actually more satisfied with their jobs. And that’s not necessarily the case for those high in status.
Pete Mockaitis
Okay, now that’s intriguing. Now at the same time it seems like if you have high likability going for you and you just keep following that life to where it leads you, you may very well find yourself as a CEO or a head of state or cut a big deal, who then also has status.
Mitch Prinstein
That’s right. People who are high in status and also likable tend to do very, very well. But people that try and go for high status without recognizing that it’s more important, at least initially, to also be likable – that’s the problem. Everyone can remember that boss or knows of some manager who led in one way or the other – the person who was very domineering and aggressive and was only interested in using all their employees as a pawn to increase their own elevation in the company, versus the person who really took the time to get to know the people they were working with, and the status kind of almost came for them incidentally.
The reason why that’s important, not just for people who are one day wanting to rise up the corporate ladder, but also for companies, is that we are likely to follow that high status leader to the extent that we have to, but we’re not bought in to what they’re asking us to do. There’s no loyalty, there’s no investment. But a likable leader – we will follow them to the end of the Earth. We will do whatever they want us to do because we feel genuinely connected to them. And that leads to so much more innovation, productivity and satisfaction.
Pete Mockaitis
I’m with you here. I think about companies as well – the ones I like versus the ones that just have the power, whether it’s a cable company or a service provider for an area where you live. It’s sort of like, there’s not much loyalty there. The second I have another option, I might very well choose to switch, because they’ve got power but I don’t like them. And so then, I’m intrigued by what you say with regard to aggression. So now, aggression can increase your status. Can you give me maybe an example or two for how that could play out?
Mitch Prinstein
Sure. So, the person that kind of enters into a room or a group discussion and says, “All of your ideas aren’t correct; mine are the best. Let me explain to you why I have more understanding of this or I have more authority” – people resent that. People don’t appreciate that they weren’t heard, that their input wasn’t incorporated. Likable leaders can accomplish the exact same objective by saying, “I hear what you’re all saying, I understand that. It’s making me think about an extension of that or an idea related to that.”
And even if they ultimately give the exact same idea as the aggressive person, the fact that they’ve tried to make it sound like they’ve heard and listened and incorporated what others have said, makes a tremendous difference. That’s the way it tends to look in a corporate setting more. Of course in the news there are plenty of different examples of more egregious ways of being aggressive, whether we’re seeing it in the world of politics or in Hollywood right now, we’re seeing other ways of being very aggressive and powerful and letting that power kind of go to your head. I think people can easily think of examples of that.
Pete Mockaitis
Okay. So I guess I’m sticking a little bit on aggressiveness increasing the status, because I hear that no one likes to be aggressed upon – that sucks. And the likable way is a more productive way to get buy-in and good relationships and engagement and long-term followers. And so, could you maybe give us an example of how an act of aggression boosts someone’s status?
Mitch Prinstein
Yeah, absolutely. It turns out that it’s many different species where this happens, it’s not just humans. But if you think about how we all kind of got to this point, status was developed as a way of helping to organize groups, so that way people knew which were first to get food or a mating partners or resources of some other sort, and which were last.
And the truth is, being aggressive does lead to very short term, quick solutions. It’s not a healthy way to do that, of course, but rather than having everyone in the entire herd battling over every single decision, an aggressive hierarchy, whether it’s in chimpanzees or in humans, makes very, very clear who’s alpha and who’s not. For that reason there’s this way in which our brains are built that have programmed us to care about high status, to be understanding that groups are going to be organized by that status hierarchy.
The thing that’s different of course about us is that we’re not chimpanzees, we’re human beings and we don’t hand out resources based on who’s the alpha and who’s the toughest. We also have relationships, and we’re also able to focus on likability. So, this is where we see the short term gains of someone who’s high in status, but it leads to long term problems because we are not an animal kind of society that only cares about the alphas.
Pete Mockaitis
Okay. And so then I can see maybe an action of a bully – for example someone would say, “Oh, we all know who that person is. They’re powerful; we don’t want to mess with them. We may well do what they say.” But you don’t like them, and so when they do their acts of aggression, that just sort of resurfaces it all over again, like, “Ooh, look at the power there.”
Mitch Prinstein
A bully is a great example, and it’s the same for a corporate manager. If you do assert your aggression and you get your way, then everyone says, “Well, they actually were able to get what they needed.” So, that did make them higher because they made someone else seem lower. So it does have the intended effect – it makes everyone hate that person, it makes them want to topple that person, but it is at least in the short term a way of demonstrating, “I do have more power.”
Pete Mockaitis
Now, is it aggression that you said was the biggest predictor of being disliked, or is there another one?
Mitch Prinstein
No, that’s it.
Pete Mockaitis
That’s the one, okay. So, it can boost your status but it will decrease your likability, and likability is a better asset to have, it sounds like, for making things happen. So, could you maybe give us some examples – is it possible to accidentally be aggressive? When I think of the word “aggressive” and imagine the things that an aggressive person does, it almost seems like they are a jerk and they just don’t give a darn about anybody. But I’m wondering, can we be aggressive just sort of accidentally or unintentionally, and are there any sort of particular things we should watch out for?
Mitch Prinstein
Yeah, we absolutely can. I think one of the mistakes that most people tend to make is by being dismissive. And it’s not meant to be aggressive – it might be that someone’s preoccupied, they’re not responding to emails, they’re not acknowledging other people’s comments, they’re not inviting everyone they can to teams or even to go to lunch. Things that might have nothing to do with others – maybe just they’re very in their head – but people tend to see that dismissiveness as potentially an act of hostility or as a slight or an exclusion, in a way that really can hurt others.
And for that reason a lot of people are seen as being aggressive, even when they genuinely don’t mean to be whatsoever. So it does take energy to kind of invest in the human aspects of our jobs. No matter what job we’re in we’re still humans interacting with each other, and we do need to engage in those things that continually remind others, even if just infrequently, that they are valued, they’re heard, they’re people we wish to connect with. That tends to be one of the biggest ways that you see people accidentally being aggressive towards others.
Pete Mockaitis
Excellent, thank you. And so, I’m curious, how do we get a gauge or a read on how likable we truly are? I imagine we tend to overestimate our likability the same way we overestimate… What is it, some huge percentage of people say they’re a good driver, or above-average driver. And so, that’s not possible statistically. So, how do we get a true sense for how we’re doing?
Mitch Prinstein
Yeah. I always joke with people to ask everyone who likes you to meet you in Conference Room A, and if you get there and you’re the only one in the room, that’s your answer. It’s really very hard for us to know this for ourselves, because we surround ourselves with those people who do like us, or at least will tell us to our face that they like us. And it’s very difficult to know. In fact, very many people tend to overestimate or in some cases underestimate their likability. The best thing to do is to get information from peers directly. So the way that it’s done in research of course is that we ask people to simply tell us, “Of everyone in your contacts, who are the people that you like the most?” And you can literally take a vote and get a tally of how many times people are nominated to that question. And that gives us the information that’s needed, but when we ask people to tell us where they think they would fall on that scale, very few people tend to be accurate. And that might be okay; I think the problem is when people are egregiously off from where they actually are.
Pete Mockaitis
Okay. And so then, I’m curious about what are the most sort of top bang for your buck highly-leveraged things that professionals can do to be more likable?
Mitch Prinstein
Well, I think that there are a few different things. One of them, let’s just say, interaction and behaviour in meetings. This is kind of the time when people really get an impression of one another, and ideas tend to take hold or not take hold in part based on the value of the idea, but also in large part based on how likable the person is who offered the idea. A great idea offered by someone that no one around the table likes is maybe not going to get any pick-up or follow-through, simply because of the messenger.
So, one of the key high-leveraged things to do is to kind of be aware of what psychologists would call the “social norms”. What is the vibe in the room? What are people thinking and wanting, and what is the mood? What really likable people do very well is that they’re able to assess and move that just little by little. If everyone’s happy, then they’re also going to be happy. You don’t want to be the one cynical person in the room. And if everyone is very upset or stressed, you don’t want to come in and unrealistically be too positive either. People want to feel validated and joined. They want to be met where they are.
Paying attention to those norms, and then trying to move them slightly, little by little, is what when you watch the most likable people in meetings – this is exactly what they do so skilfully. So, a good idea is to kind of be patient, bring up ideas not with the big idea right away, at the beginning of the meeting, but let it grow, plant your seeds, let people start to pick up on the idea on its own. Don’t be in a rush to get credit for it – that’s a way of seeking status. And ultimately by the end people will recognize that you led them there, but they’ll feel great about how they got there. So that’s one of the key ways to think about the minute-to-minute behavior in, let’s say a meeting, that leads people to become very valued and very well-liked members of a team.
Pete Mockaitis
That’s really interesting, and I’m thinking about speakers on stage right now, in terms of everyone’s kind of sleepy, it’s a morning session. And then they appear on stage and they say, “Good morning!” And there’s a grumble back, like, “I said good morning!” I don’t know, it sounds like what you’re saying is yeah, that’s annoying to everybody and it’s not just me. Because I’m often the chipper person, in terms of, I feel good, I’m enthusiastic, I’m genuinely delighted to hear what you have to say, so much so that sometimes… I’ve gotten this feedback before – it’s been helpful – that folks say, “Is this guy for real?” It seems like it’s almost too much, in terms of the enthusiasm or the interest or the positivity or cheeriness.
That happens, and so that’s a good tip there, is to read the room and to shift it little bit by bit, and to not be the super cheery, “Good morning!” big and loud cheerleader figure right off the bat. But so, could you maybe give us a couple, I don’t know, if you’d say scripts or key words, phrases, things you’ve seen in action that are just masterful nudges in the positive direction?
Mitch Prinstein
Yeah, I see that people that are very successful at this are very good at reflecting what they hear. So, if someone offers an idea, they don’t tend to just say, “Okay, here’s another idea.” They summarize the room very well and they say, “Okay, so what I’m hearing here is that Jane is thinking that it would be good if we worked on it this way, and I see some values in that. That’s helpful. Okay, Joe, you were saying this.” And everyone gets an opportunity to feel heard and that their information was really sunk in – someone gave them pick-up, someone took what they said and moved it forward down the field a little bit.
That’s really skilful, that’s a very good thing to do, even if at the end they say, “Well, I have some questions about that. If we put all those ideas out there, what might be some of the things that would be difficult about executing that? Or what about this tweak to it?” And again, you can get to the same exact place. It might take a little bit longer, but it doesn’t have to take much longer. That’s very, very helpful.
So, a lot of people when you talk about reflecting are just simply – even in a one-on-one with an advisor or a supervisee – kind of just repeating back what you’ve heard and seen: “Let me just make sure I’m hearing this right. Let me just throw this back at you here and make sure I’m hearing what you’re getting at here.” People find that to be a conversation that they say, “It was so deep. We were connecting, we really understood each other’s language.” And honestly, the person did nothing, other than just say back what they heard. But it changes the dynamic so dramatically that it really enhances likability.
And we’re all in so much of a rush that we think we know what people said before they even finished saying it. We’re like, “Yeah, yeah, yeah, okay. I know what you’re going say. I’m already constructing my response.” And it’s about slowing that down and saying, “Let me just make sure I’m really getting what you said there.” And obviously you don’t do that after every sentence – that would be silly; but doing it every once in a while is remarkably powerful.
Pete Mockaitis
It really is magical on the receiving end. I’m thinking back to, I had a chat with this insurance guy, who was just masterful at talking about selling life insurance or their products. So, we had one chat about all my life goals and aspirations and things, and then we met up a little later and he said, “Pete, I heard you say this and this and this. And it sounds like what’s really important is this.” And so it was so weird because it’s like I knew I told him those things, and yet as shared them back to me, it felt like he was reading my soul.
Mitch Prinstein
Exactly, exactly.
Pete Mockaitis
It was fascinating, and I just realized if this is noteworthy to me, then it must be pretty darn rare.
Mitch Prinstein
And interestingly, most people don’t even realize when it’s happening. So people will say, “Yeah, yeah, that’s right. That’s a great way of saying it. That’s exactly what I was thinking.” And people won’t realize, “Well, actually you just said it before. This is someone just repeating it back to you.” They might repeat it back with a slight elaboration, but people love to feel heard, they love to feel validated, they love to feel like someone’s taking the time to truly listen to them. And it’s such a simple strategy, but it’s one that really, really enhances likability because it fosters this sense of connection, of bonding. It’s almost simplistic, but it’s beautiful in that simplicity because it’s so powerful.
Pete Mockaitis
Absolutely. And I noticed in your example that you used the name, and I imagine that would pack an extra punch.
Mitch Prinstein
Yes, sometimes so. I think it’s always important also that when talking with people about being more likable, you don’t have to shed your personality. If you’re the kind of person that uses names and it sounds natural, then great – yeah, I think that it can add that extra punch. But at the same time, if that’s just not your style and it’s not something that comes out naturally, I think it’s never going to come off okay if someone’s trying to become someone that they’re not. This is all about how to enhance and exaggerate the best aspects of oneself, rather than trying to suddenly act in a way that feels awkward to them.
Pete Mockaitis
Okay. And so now I’m imagining another scenario, in which folks are just kind of grumpy, and who knows why? It’s early in the morning, it’s a mandatory training that nobody wants to be at or something. So folks are just sort of grumpy, and you know it, and maybe you even ask folks “How are you doing?” and they’re like, “Oh, fine.” And so, I’m wondering in that milieu, what are some pro tips for doing some of the nudging, even before we are kind of actively contributing content that can be actively listened and parroted back?
Mitch Prinstein
So, like you say, coming in and screaming “Good morning” and trying to get everyone to match your enthusiasm – if you’re one of those speakers, for instance – that doesn’t work. That is annoying, as you say, because that’s kind of saying, “I’m going to railroad your feelings. I’m going to force you to fit me, even if the entire group is feeling differently right now.”
The best thing to do is kind of more of a matching, and again, a slow movement – say, “Wow, yeah, this is a pretty tough morning.” Maybe even ask a few people, “Tell me a little bit what’s going on for you, or what are you so stressed about. I think everyone’s stressed.” Do a lot of just focusing on, “Yeah, that makes sense, I can validate that, I agree with that.” It can be very, very brief, even just nodding of the head: “Yup, sure, makes sense.” Like, “Well, I guess if we’re going to move forward on this, let’s think about this piece a little bit.”
And rather than jumping in and saying, “I’m going to change everyone’s mood in one instant”, slowly, gradually kind of getting them there. And people say, “Well, okay, I get it. You are where we are, but yeah, we have a discussion we have to have, so let’s start moving there.” And within 10-15 minutes the mood can change. But don’t force it. Read the room and don’t ignore what you’re reading. Follow in kind.
Pete Mockaitis
Okay, cool. Well, any other top recommended actions to boost likability?
Mitch Prinstein
I would say that it’s the kind of thing that we shouldn’t need to talk about anymore these days, but just taking a couple of minutes at the beginning or end of a meeting to check in with people more generally, is so remarkably powerful. But we are all so interested in optimizing every minute and not thinking about socializing at work or anything like that, but that’s unfortunate – that message – because there really is a lot that comes from having something that is just a general “I care about you” check in.
And it doesn’t have to be mushy or obviously inappropriate, but some way of saying, “Hey, how are you doing? How is it going?” Or even saying back to them, “You seem a little bit stressed, or you seem a little bit more tired. Are you okay?” Just a little thing like that builds such allegiance and kind of alliance between people.
And believe it or not, it’s discouraged in a lot of places, kind of, “This is just business. We should only be talking business, and if you’re not saying something productive, it’s not a valuable use of your time.” And people are told, “Don’t spend any time on that.” But a company that treats everyone like robots gets a company full of robots working for them; and we don’t want that. We want people to be bringing their most innovative, most energetic selves.
Pete Mockaitis
Absolutely. And I’m imagining the scenario right now, in terms of you walk into the conference room and you’re two minutes early or the rest of the attendees are two minutes late. And so, you sit down and there is a colleague or two near you, and of course they are up in their phone. And so, I’m thinking this is a prime opportunity for you to engage a little bit in the “How are you doing? I care about you” small talk. But I think that odds are without some sort of, I don’t know – provocation, interruption, jolt of some sort, they will just continue to be on their phone until the presenter or meeting presider begins speaking. So, any pro tips on nudging in the direction of “eyes off of the phone and toward a conversation”?
Mitch Prinstein
Yeah. Isn’t this exactly what happens all the time? We stand in a room with 100 people, but none of them are talking to one other, because everyone’s head is buried in their phones and emails. Yet research is showing that the more we become electronically networked, the less connected we actually all feel and the more lonely people are feeling over time.
I think that taking it from the online to the offline, creating that bridge is always what’s important. So, two people looking at their phones in an elevator and one person saying, “Hey, did you see this latest report about what just got tweeted out?”, let’s say . And that right there – people will look up and say, “Oh yeah, I heard it” or, “No, what happened?” And it’s referencing again: “I get that we’re both looking at our phones, so I don’t want to just break into something that’s not related. But I’m going to bridge from that to talking to each other off of that.”
And some people will be interested and some will not, but it’s a really important way of trying to reestablish some human connection when we do have those times to do it, because we have less and less opportunity to have real voice-to-voice conversations anymore. And research is showing that that’s having pretty bad effects on us, as really a species. So it’s very important that we try and reclaim some real human connection, even just a little bit.
Pete Mockaitis
Oh, I love that nudge, that bridge is so brilliant. It’s like, “I too am among you, looking at my phone, and here’s something I noticed on my phone I would like to discuss with you.” That’s good, very nice. Well, we could probably have another whole episode on this, but I’d love it if we could touch for a minute or two how do we think about this whole likability, status thing in the world of social media, and how should we use it in a prudent way that will not leave us depressed and feeling miserable?
Mitch Prinstein
Well, social media is not the problem. There’s actually a lot of research that says that social media can be very good – it can be good for kids, it can be good for adults, it can lead to really positive outcomes. The issue is how we’re using social media, and granted, it’s designed to really get us to focus on status. When we log in, it immediately is telling you how much activity you had, or any new followers that you had, or how many people liked your posts, which has nothing to do with likability, despite the use of that word; it’s really a marker of status.
So, I think we need to recognize that there is, again, this addictive reaction that we get biologically from that on social media and despite the opportunities to do it for fun, we can get addicted, we can get too sucked into it. We need to be really careful that we also use these new great tools for interaction to engage in some real relationship-building as well.
That means that sometimes the posts have to be directed to specific people, maybe using the private message feature. Or your relationship needs to exist both offline and online. So, take what you learned about them online and continue that conversation on the phone or at work or an actual get together. A lot of our relationships have been replaced by what we do on social media, which everyone knows is just far more superficial and artificial as well. People post only what they want other people to think about them. So I think that’s a really important piece.
I think there are ways that we can get sucked into the caring too much about what we think will get us more activity. And there’s actually some recent research that shows that could be very dangerous. Research that also looks at the brain and shows what happens while you’re on social media says that if you look at something that’s very immoral or dangerous or illegal, there’s a part of the brain that actually is responsible for your inhibition and it will appropriately kind of make you think, “I don’t want to engage in those behaviors” or, “I don’t want to have those thoughts.”
But if you see the exact same image with indicators saying that it’s been liked a lot or retweeted a lot, it shows that the inhibitions center of the brain stops getting activated; it shuts down. In other words, just seeing something that’s popular on social media is literally changing the way that we might be responding to these images at this neuro level.
This is not at all different from the way that people kind of exploited the whole “fake news” phenomenon months ago to try and perpetuate the sense of ideas being popular and therefore true and desirable. And so I think people just need to recognize that this stuff is manipulating with our brains a little bit and changing our values, whether we realize or not, and we just need to be a little more careful.
Pete Mockaitis
Oh yeah, I like that a lot. And I think you just nailed the distinction, in terms of, “Am I doing this in order to get a bunch of likes and sort of affirmation?” You just articulated what kind of puts a funny taste in my month when I’m looking at some people’s Facebook quotes. I remember someone put a photo of themselves and then someone said, “Oh, you look so gorgeous!” They just said, “Yeah, that’s why I picked this photo, obviously.”
And I thought, I guess in a way that’s obvious, but in another way that troubles me, and I don’t quite know why. So Mitch, thank you – you’ve put that mystery to bed. It’s because yeah, you put it up in order to seek affirmation, as opposed to just sort of share. That’s the distinction – are you building relationships, or are you trying to get plugs?
Because if you share something about your life – and you might look great in the photo – but in the course of taking the photo it’s like, “Oh, here’s a cool thing that happened to me, world. Now you know it.” And then your friends that you’re out of touch with said, “Oh, that is so cool. I didn’t know you were doing that. I’ve been experimenting with that as well. Check this out.” And then there you go. You’ve sort of built a bridge and nourished a relationship, as opposed to said, “Praise me, world. I need it.”
Mitch Prinstein
Exactly, exactly. So well-articulated, I agree. And kids are always ahead of us on everything with social media, and I’ve been doing a lot of talks recently with corporations, but also with high schools. And what adolescents are telling me is that they have started to recognize that on social media – they’re starting to recognize the artificiality. And they’re creating on Instagram in particular two different profiles – one that they call their “fake” profile and one that they call their “real” one.
But the interesting thing is that they call their real profile the profile that has all the curated images on there, all of the things that are trying to portray a public persona. But the one that they call their fake profile is actually where they express their real feelings, their real desire to connect to other people. So although the semantics are a little bit backwards, they’re starting to trend. Or the pendulum is starting to swing the other way to say, “Maybe we should be using this in a way that’s actually about true connections and not just PR opportunities.”
And I think that’s interesting, because for many people that are in the workplace right now, you’ve got a couple of different generations – you’ve got people, increasingly so, who have been raised on understanding communication exclusively through social media, and you have people who have never experienced social media; and somehow they all need to work together, although their understanding of the way to think about popularity and social relationships is diametrically opposed. It’s a really interesting time for thinking about how that’s affected the way that we interact with each other in the workplace.
Pete Mockaitis
Oh, that’s so good. And so then when you say “fake” and “real”, I guess the nomenclature they’re referencing is, “Does it have my real name on it, or does it have my super secret name that people who know me…” And I remember I had a friend who was like, “Oh, that’s going to go under the SteffersMarie handle, as opposed to the full name handle. I was like, “Okay, this is sort of silly”, but no, now I see what she’s on to. It’s like, “I’d like to have one to meaningfully connect and just be silly and me, so the public face can’t see it; and then I have one that is my name, and so I need to look awesome so that people associate that to my name.”
Mitch Prinstein
That’s exactly right. And it’s a great swing of the pendulum, I think. I think that people are maybe starting to get a little bit sick of the idea that everything that’s on there is really a bit fake, or a bit more status-seeking, which also tends to be a way that leads to dislikabilty. If people think that you’re trying too hard, it’s a really good way to turn people off.
Pete Mockaitis
Well, Mitch, this is so good. Anything else you want to make sure to mention before we shift gears and quickly hear about some of your favorite things?
Mitch Prinstein
No, no, go for it.
Pete Mockaitis
Okay, cool. Well, could you start us off by sharing a favorite quote, something you find inspiring?
Mitch Prinstein
Yeah. I’ve been thinking about that a little bit recently in fact, and I don’t know where this is attributed to, I’m afraid, but I know for me at work I have continually tried to follow the adage, “Have learning goals, not performance goals.” I think people who tend to be high-achieving or perfectionistic or at a stage in their life where they’re really trying to do well, forget that no one’s expected to know how to do everything perfectly right off the bat. Everyone throughout their job is in a developmental process and is constantly having to fall down in order to learn how to do better the next time. So, I love that quote and I think it’s a good one to keep saying as much as possible, especially in a high-pressured work environment.
Pete Mockaitis
Alright. And how about a favorite book?
Mitch Prinstein
Oh, there are so many. I think it would be a little trite if I talked about Malcolm Gladwell’s books, but I do absolutely love them and I think that The Tipping Point is a great way of also talking about the power of popularity and why it is that we’re so just naturally tuned to trends and what others do as a way of guiding our own behaviour.
Pete Mockaitis
And how about a favorite study or experiment or a bit of research?
Mitch Prinstein
Well, there’s recently been a study that shows that our popularity, or I should say our lack of it, ends up affecting us in ways that we never even knew about. Believe it or not, at the moment that we feel excluded or isolated, we now know that it activates dormant DNA in our bodies to turn on and prepare us for imminent injury or attack, which of course in 2017 doesn’t tend to happen very often. So instead it throws off the regulation systems in our brain and affects our neuro transmitters. We’re literally learning that popularity is now changing the very blueprint of our existence, and yeah, it has the capability of changing which DNA is being expressed in our bodies. And to me that’s just incredibly cool and incredibly powerful.
Pete Mockaitis
That’s wild. Now I’m wondering, with the inflammation or the DNA expression, are you strengthened by having a stress response and recovering from it? Are you healthier for having had an unpopular kind of bout, or are you sort of damaged or diminished by having a so-called attack of being unpopular?
Mitch Prinstein
It’s the latter, unfortunately. Research now shows that people who are not popular and more socially isolated are twice as likely to die as their same aged counterparts of equal health. In fact, research has shown that the only factor that is a stronger predictor of illness and mortality is heavy smoking – that’s how powerful this popularity effect is.
Pete Mockaitis
Okay. So if I have good friends I can just go ahead and smoke, and they’ll counter it?
Mitch Prinstein
I don’t know about that, but…
Pete Mockaitis
I can reach no other conclusion that this, Mitch. I’ll tell my wife. Okay, cool. And how about a favorite tool?
Mitch Prinstein
A favorite tool. Oh, that’s a good one. But why don’t I go old school and say the telephone? Anything that gives you an opportunity to make a true, human social connection. I’ll go with that.
Pete Mockaitis
Alright, cool. And how about a favorite habit?
Mitch Prinstein
Oh, I would say exercise, working out, without a question. And for psychological reasons as well – there’s nothing more important than… Everyone knows that the minute they stop working obsessively on something is when all the good ideas come. And there’s no better way to stop thinking about whatever you’re stressing about than to try and lift 200 pounds off of yourself for fear of death. So I would say exercise is a great way to shut off your brain and get it to start working again.
Pete Mockaitis
Awesome. And is there a particular nugget or piece that you share in your teaching or writing or speaking that really seems to connect and resonate, getting folks giving you all those status retweets or Kindle book highlights or vigorous note-takings?
Mitch Prinstein
I would say if you feel like you were not the most popular person in your school, and there were times in your life where you wished you were, I would say that you’re in the 99% majority and you should be very happy, because it turns out that those who grew up being the very, very most popular, in some cases are at higher risk for problems in the long run than those of you who were just average.
Pete Mockaitis
Okay. Well, now I think we have an over-representation of the 1% in this audience, so I will follow up. What are the risks that folks who were popular early on may suffer?
Mitch Prinstein
The people who were the highest in status, but they were not likable – and that’s an important distinction, but the ones who were not likable – research shows they tend to continue to view the world through their status lens. They continue to think that the only way to get ahead is to make themselves seem higher in status, even at the expense of others, and to constantly be evaluating their own position on the status hierarchy. For that reason, research has shown that the highest status, but simultaneously not likable people have greater risk of relationship difficulties, addictions, depression and anxiety.
Pete Mockaitis
Understood, thank you. And if folks want to learn more or get in touch, where would you point them?
Mitch Prinstein
Probably the best would be MitchPrinstein.com, or check out the book.
Pete Mockaitis
Okay. And do you have a final challenge or call to action you’d issue to folks seeking to be awesome at their jobs?
Mitch Prinstein
I would say take a moment to think less about how everyone is thinking about you, because people aren’t thinking about you; they’re all thinking about what you think of them.
Pete Mockaitis
Okay. [laugh] That’s good. Mitch, thank you so much for coming on, sharing this wisdom and expertise. I hope that you have way more cool research, insights and publications and all that good stuff, and you’re both high in status and highly likable.
Mitch Prinstein
Thanks so much, it’s a pleasure.

PR consultant Deirdre Breakenridge teaches how to handle tricky audiences, identify different audience member profiles, and deliver great presentations in tough situations.
You’ll Learn:
About Deirdre
Deirdre has been in PR and marketing for 25+ years helping senior executives in midsize to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communications programs, including executive communications and thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.
Items Mentioned in this Show:
Pete Mockaitis
Deirdre, thanks so much for joining us here on the How To Be Awesome At Your Job podcast.
Deirdre Breakenridge
Thank you for inviting me. I’m so happy to be here.
Pete Mockaitis
Oh, I think we’re going to have a really fun one here. And I first want to get to know a little bit more about, you started a worldwide Twitter conversation with the hashtag #PRStudChat, which I just love. What’s the story behind this?
Deirdre Breakenridge
It’s really funny. The name alone, I think was a conversation starter. But the community itself, we’re over 5,000 members and we are PR professionals, educators and students, and we’ve come together because PR was changing so much through social media. And it’s a constant conversation, but we do have Twitter chat sessions every month, and this has been going on for eight years. But our very first Twitter chat that we had, we had gentlemen showing up saying, “We’re studs, we’re here.” And we said stud was short for student, which was really funny.
Pete Mockaitis
That is good. Well, I was wondering, is this something for very high performers in the world of public relations, or students, or I guess both?
Deirdre Breakenridge
It’s anybody and everyone who wants to understand how to communicate better on behalf of their companies, and especially students who are trying to figure out, “Is public relations right for me?” Because just the whole profession of PR has really changed and we’re much more integrated with marketing, and we’re using technology; some exciting things going on.
Pete Mockaitis
That is good. Cool. And so then your company is Pure Performance Communications. What’s your mission and purpose there?
Deirdre Breakenridge
So, it’s a consulting firm. We’re a strategic communications consulting, and we believe in a blend of strategic comms and technology to create a better, more impactful experience for a brand’s customers. So it’s all about the customer, the consumer, and when you fuse technology and communication together, you can definitely learn more about your audience and be able to create an experience that they’re going to enjoy, become loyal brand, I guess, advocates. And that’s the best place that you want to be with your customers.
Pete Mockaitis
Certainly. Cool. Alright, so now for the topic of the day – I discovered you through your LinkedIn learning course called Handling an Unruly Audience, which is a very eye-catching name. And so I was intrigued as to maybe what inspired you to create such a thing. Have you had some wild encounters perhaps with an unruly audience?
Deirdre Breakenridge
So here’s the thing: I’ve always believed that teaching a course about presentations and handling tough audiences, you don’t have to be in PR or marketing; it could be any field. And it doesn’t have to be 1,000 people where you’re on a stage; it literally could be you presenting to your team in a meeting. So, I knew that there’s a lot of people out there, and I’m always listening to what professionals are saying. And they wanted to know, “How do we handle tough questions?” and, “How do you get your messages across?”, “How do you handle learning about them and using the information, building champions before you start?”
So, I had been working with LinkedIn and they always ask me, “What are the topics that you think really would resonate with professionals?” So, of course, handling unruly audiences was one of them. Thankfully I’ve had lots of experiences with different audiences, tough questions, somewhat unruly, nothing too crazy.
Pete Mockaitis
I was wondering if you had just some terribly uncooperative audiences in your past. And I could think of just one that leaps to mind, because it was just so satisfying. I was doing a college keynote, and I think it was called The Four Frustrations of Student Leadership. So, I’m talking about frustrations, and it just so happened I was being frustrated by a couple of folks in the audience, who were just flagrantly disrespectful and just talking to each other. And usually I can silence misbehavior just by having a good look, good eye contact. But they were barely looking at me to even give me the chance. They were just talking to each other, kind of laughing and joking around. And other folks around them, you could tell they were kind of irritated and uncomfortable.
And I had the sweet, blissful satisfaction of working in the speech content to be like, “Sometimes it just feels like you’re pouring your heart and soul into what you’re doing, and you’re giving it all you have, and you wish that people would care, that they would really buy in.”
And I’m just like staring directly at them and walking very close to them and just talking about how it can be frustrating when folks don’t engage when you’re giving all you have. And it was so awesome because you could see the melting in their chairs, and everyone around was like, “Oh dang, he just did that.” It felt so good to squash them. But usually it’s more minor; it’s like people speak up and you look at them and then they stop and then you move on.
Deirdre Breakenridge
Yeah. I think the tactic you used was really good. And I use that in my course because that is one way, even though it falls under the “heckler” category. It’s that disinterested, disruptive one participant or a group of participants, and when you kind of move close to them and either somehow target them the way that you did very quickly… And sometimes you can even give them the forum, almost like, “Oh, share” – they will stop immediately. And I’ve done it in classrooms with my students; it just makes them kind of crawl in their seats, just sink really low.
Pete Mockaitis
Oh, it’s I guess revenge. It’s satisfying without actually doing any permanent damage, which is cool. But maybe just back it up – even before you start a presentation and you have an audience live in front of you. I’d love to get your take on the best approaches to go about getting a good understanding of the audience upfront.
Deirdre Breakenridge
So I think you have to ask the right questions, and you have to utilize your resources to get the answers. So of course you want to know who they are, what are their titles or position in the company, but it’s why are they there? Are they choosing to be there? Is this mandatory? Were they forced to listen to you? What are some of their hot-button issues, critical topics?
If there’s any way, shape or form that you have access to somebody who is putting together the meeting, or a conference coordinator, you can tap into that person. I’ve even gone as far as for training sessions with different companies, if that audience has had presenters in the past and they videotaped it, I want to watch that tape. I want to watch how employees or groups respond to other presenters, from their body language to their questions.
Sometimes, and it depends, if there is a company blog that is open or outward-facing, if there’s a community where you think participants are actually participating in before your meeting or your conference, you can learn so much about your audience. And I think that’s where social media is so important, because most of the conferences where I speak today, there’s always a hashtag. And you can follow that hashtag, that aggregated conversation, where people are already sharing what they need to know and what they’re expecting. And I think that’s where you can walk in knowing a lot more about your audience, so that you can connect to them more quickly.
Pete Mockaitis
That’s great, certainly. So doing that upfront homework – that’s excellent. Then I’m wondering, if you maybe already have some interaction with the individuals you’re speaking to – if it’s sort of like teammates or collaborators – are there any particular things that are worth noting and cataloguing and synthesizing about them over the long term?
Deirdre Breakenridge
So, if it’s your teammates, here’s the thing: I always say, and this kind of gets into personalities, because every group, every company, every audience, there are personalities. So within your own company – any company that you work for – you’re going to find the gossipers, you’re going to find the complainers, you’re going to find the folks who raise the red flags but maybe don’t have the solution, you might find the folks who have to get all the credit. You can pinpoint those personalities, because when you know them and you recognize them, you can manage them.
So there’s no difference when you’re going in front of a group – you can either somehow figure that out or spot those personalities very quickly within your audience. And I think that’s one way to be able to kind of document and prepare. So if it is your team, and you know the people who are on your team, you might want to think ahead about, if they’re coming into this meeting, what are they expecting, what do they want to get out of it, what are their goals and objectives, why are they sitting there? The more that you can think about those personalities and answer some questions, you’re going to be a lot better off.
Pete Mockaitis
Excellent. And so, are there more personality types you’d care to unpack for us?
Deirdre Breakenridge
Yeah. So, in my experience, there are always the skeptics. Somebody will come to your presentation; you could be on stage with 100 people and you’re going to have the skeptics in the audience who pretty much just want to be recognized as folks who know more than the speaker, they have done this research, their books are better. They want to be recognized. So they’re going to be skeptical, no matter how many books you’ve written. That’s just the way it is.
Pete Mockaitis
And those questions they ask… I could really picture it – it’s like, “Isn’t it true that…….” It’s like, “Yes.” Is that their question or are you just trying to impress everyone that you know something? Okay.
Deirdre Breakenridge
Exactly. You know what? If you ever get the opportunity as a presenter… If it’s a conference, what I like to do – if it’s an audience that sits in a room the whole day where different presenters come up on stage, I’ll go early just to watch how the skeptics come out with the presenter before me. And as soon as I see those skeptics, when I get up there, I include them in the conversation very quickly, because rather than having them shout from the rafters, “Oh, pay attention to me! I’ve got more books, more research and I know this”, if you could pull them in and do some kind of recognition around them, they’re going to be your champion. It changes. And I’ve done that before.
I was at a leadership rally for a very large international organization, and I was able to pinpoint two skeptics on opposite sides of the room, and when I went up there, I involved them very quickly. You do that in the business setting too whenever you’re trying to get something done. Sometimes you want to include your naysayers, because it’s easier to get something pushed through at the end when the naysayers are actually there and onboard.
Pete Mockaitis
Certainly. And when you say, “Include them”, what does that look and sound like in practice?
Deirdre Breakenridge
So sometimes that literally means you’re talking about something and you look at the person and say, “What do you think? Can you weigh in on this?” And that’s a golden opportunity, because you just gave them that little bit of recognition that they’re going to want anyway, and they’re actually thankful for it and nobody else knows why or who. It almost looks like it’s random; I could have called on anybody, like, “How about you?” It’s just a great way to be able to flip that sceptic.
Pete Mockaitis
That’s handy. So sceptics are one personality type to be aware of and work with. What else?
Deirdre Breakenridge
Okay, so there are hecklers; unless you actually have a heckler, you’re not welcome into the world of public speaking. So you have to have a heckler, and then it’s like, “Oh my God, I’ve made it!” So, the heckler is just somebody also who is disruptive, but there’s different types of hecklers. So, we can carve that out now or we can carve it out later, but that is actually broken down into a few personalities.
And then there’s positive people too in your audience. If you can spot… I tend to read body language, I notice people who are sitting a certain way, who are smiling, who are nodding their heads. So they’re like the positive onlookers – you could also involve them, because chances are the way that they’re responding to you through their non-verbal cues, they want to be involved. So, they’re somebody that you want to tap into that personality.
Key opinion leaders – that’s another really important personality. And I remember when – I’ve talked about this during my LinkedIn course – when I went to speak to, I think it was the American Association of Chemists – scary group; I don’t know a lot about chemists and chemistry and these scientists. But it was all about their research and communicating and trying to make their work go a lot farther. And I remember I had the opportunity to spend the day and a lunch with them before my presentation.
And I started to notice certain people who were very vocal within other presentations in the morning, and who were very popular, and you knew that they were highly respected. So what did I do? I made sure that I picked one of them and I sat at his table at lunch time, not that we were building toward a relationship, but I got to know this person a little bit, asked some questions. So that way by the time I got to present, I included and asked a question of that key opinion leader.
And by doing that – by including the key opinion leader, and this could be in any group setting – all those people who respect that person, and if you show you have a rapport, there’s some kind of chemical in your brains that all say, “Oh my gosh, she must be okay, because she’s respecting the key opinion leader.” And then you also have to think about your vocal champions, and they’re the ones on social media that you meet, who you talk to you beforehand and they’re already championing for you. When you get them inside the room, they’re going to cheer you on. So those are some of the personalities.
Pete Mockaitis
I like that sort of pre-heating, if you will, that you’re doing in terms of engaging them in conversation. And I think there’s also something too, if you can shake hands or have some sort of a physical touch that’s appropriate prior to – it just seems to make a difference, especially if there’s a stage kind of environment, sort of creating a separation. It’s sort of like, “No, you’re not just like an image on the screen equivalent, of distance. You’re a person.” It’s like I’ve interacted with you and made physical contact and know that you’re real and not a robot or an image on the screen, distantly away.
Deirdre Breakenridge
Exactly. And I was just watching Mel Robbins, one of her presentations. The minute she got out there, she went right into the audience and she was high-fiving and touching everybody’s hands and running up and down and being a part of the audience. So, your point about that physical something being there – that appropriate touching, of course – goes a long way.
Pete Mockaitis
Very good. And I also want to follow up on, you mentioned you’re reading the body language. And are there some sort of telltale indicators that you notice repeatedly, in terms of, “When I see this, it means that, and therefore I do this”?
Deirdre Breakenridge
Yes. So when I see arms crossed, I know it’s not really buying into what they’re about to hear. So I know that I have to work a little harder to make sure these people understand, and give them a reason to buy into what I’m about to present. And it just reminds me early on in social media – so we’re talking… Oh gosh, I was paying attention to social media, I was writing PR 2.0 back in 2006 or 2007, and I was doing some training with Michael C. Fina.
And part of their business – I don’t know if you know Michael C. Fina, but they are very well known for their business on, I think it’s still Fifth Avenue, where you can buy the china and the jewelry and the silverware. They were a part of that show The Price Is Right when it was ever, “And you get a diamond by Michael C. Fina.” But a big part of their business was recognition programs for Fortune 500 companies. So my agency at the time was their agency of record for public relations, and also for advertising. And they asked me to come in to talk to their sales professionals about social media.
And it was really interesting, because there were about 100 sales professionals, maybe 75; and the first two rows were older gentlemen, definitely in their 50s. They sat with their arms crossed and it immediately told me that you feel like you don’t have time for social media, it is a waste of your time, and you just want to build relationships by seeing people in person, shaking hands and signing contracts. And it was my job in that training session to make sure that they understood that they could do some really good social selling. And by the end of the presentation, they were all very relaxed and leaning forward, and you could tell with their eye contact that they were onboard.
Pete Mockaitis
That’s good. And I think that is helpful, in terms of making real time adjustments if you sense that’s the vibe, then maybe it’s good to go straight there, in terms of, “Maybe you think that social media is all just a bunch of silly food images, but in fact check out this amazing case study, and that one. There is for real money to be made here.” Versus, if you have a bunch of folks who are already sort of gung-ho, it’s like, “Yeah, yeah, we know that, Deirdre. We don’t really need to hear how it’s great. We’re already onboard with it being great, so let’s get to the cool stuff here.”
Deirdre Breakenridge
Exactly. So, knowing their expectations are also just knowing the way that… It’s habits in a sense, especially with sales professionals – they have certain preferences and habits and they’re hard to break into a new way of thinking. So, you’re going to see a lot of body language when you have to change a mindset.
Pete Mockaitis
So the arms crossed is one. Any other kind of key indicators you’re looking for?
Deirdre Breakenridge
Yeah, I watch body language. Sometimes it’s directly aimed at me. The eye contact is really important, the way somebody is sitting in their chair, if their body language is more open versus the crossed arms, as we said. But I also notice personality through body language, and confidence, and how that person is feeling about themselves.
So I do have a podcast called Women Worldwide, and we talk a lot about women and empowering women. And I notice the body language between men and women is sometimes very different. And the power poses that are going on within the audience – sometimes the way men are sitting with the elbow pop, where they’re also kind of spread out with their materials, where women are more tidy and neat and maybe they’re sitting in a fashion crossing their legs and arms at their sides or in front of them. So that also tells me a lot about your personality and how you’re feeling, even as far as how you’re going to feel about the topic.
Pete Mockaitis
Okay, understood. So then, I’d love to get your take when it comes to effectively capturing attention, regardless of where folks are currently with their body language or their receptivity. Are there any sort of universal practices you use to command attention at the beginning?
Deirdre Breakenridge
Yeah, I think that the best way is to let people know that this is about them. Some of the ways that you can do that – I do it myself whenever I do a training session. And if it’s 15 or 20 people, the minute I start I’m like, “Selfie! We’re going to take a picture, we’re all going to put it on social media”, because it says you’re in it together. So that’s that instant connection, so that’s one way.
Sometimes it’s, and I’ve used this one in a larger group on stage, where you want to use something around your environment or the event to hook people in immediately. So I remember when I was going to London to keynote the FutureComms Conference. And I’d never been to London before; I was all excited about it. And I remember sharing this story on stage that when I got to the airport and I was with the immigration officer, and she said, “Why are you in London”, and I said, “Well, I am keynoting the FutureComms Conference”, and she said to me, “Really? What is the future of communications?”
So on stage when I shared, “The immigration officer asked what’s the future of communications – well, my goodness, that is such a burning question. That made me feel really good and that’s why we’re here today.” And the audience really appreciated the story, because it was about them, it was about the topic, and it was also about the fact that I was in London and talking to the immigration officer.
Pete Mockaitis
I’m always nervous when they ask.
Deirdre Breakenridge
I know, right? That’s so funny. And then there are other just quick tips. Get your audience talking right away. So, sometimes you’ll see the technique of, “Raise the hands”, or, “What do you think about this topic? Please share.” And you get two or three people to share. And then the best part is that whatever information you can get at the beginning, don’t forget to somehow be on your feet and work that in later to bring up that person and that scenario again, which also gets everybody back on their toes, like, “Oh, she mentioned a name. Is she going to call on me?” So that’s another way to connect with your audience.
And I think one thing that I’ve always said in any presentation setting that gets attention is your preparation, like know your material. The first five minutes, know your material like the back of your hand, and show your passion. And that really, really is appreciated and noticed right away. And if you can do that within the first five minutes, your audience will stick with you throughout your presentation.
Pete Mockaitis
I dig it. Yes, yes. And I also want to get your take on when it comes to, if you have some tough questions coming your way, whether they’re tough because it’s tricky, you don’t know the answer, or they’re tough because it’s clear that they dramatically disagree with you and they’re making that oh-so-clear with their body language and intonation. How do you deal with that situation?
Deirdre Breakenridge
So sometimes for tough questions, if you have an opportunity to set the ground rules around how people are going to participate and how questions will be asked – sometimes having those guidelines and being more specific around your Q&A can really, really help you to let people know that… Not to say that tough questions won’t pop up, but if a tough question pops up, you could say, “You know what? I don’t have that information right now, but I am going to refer you to XYZ in the company, so that you can speak to him and we’re going to deal with that offline.” And then you could move on.
So somewhere along the lines having the guidelines really helps, because you don’t ever want to ignore the question. So that technique that I just used that, “I’m the expert on this, but I would prefer you speak with so-and-so” or, “I can get you that later” – that really helps.
There’s always the option of when the tough question comes in and it is around your area of expertise, sometimes what I do is a repeating of the question and a restating in a way that makes it not as tough and a little bit easier for me to answer, so that I can get the right information forward and everybody’s going to understand. If there’s any part of it that I can’t really address, then I can go to that, “Let me speak with you later offline and get you the information, the other part that you need.”
You can also at any time kind of answer, be concise… So if it’s a tough question, you know you have to answer it – just don’t open Pandora’s box. I think sometimes when tough questions come in, people tend to go on and on and on, and it’s almost like… I do a media training course too. Reporters will ask you a question and they hope that you just go on and on and on. You’ve got to cut it off, because the more you say, the more you open up that box to tougher questions. So be really concise in your answer, and that also helps with tough questioning.
And this is my last one – if you can clarify anything through research that you’ve done, through stats and studies that you know… It’s almost like you might want to arm yourself beforehand – know your audience, know the tough questions, think about tough questions in advance, and have some things ready maybe to answer those questions.
Pete Mockaitis
Excellent. And could you give us an example of that restating and framing the question so that it’s more manageable for you in practice?
Deirdre Breakenridge
Okay, so I was recently at a conference, and I was on stage with a client of the past who I’d worked with to rebuild his brand. He basically violated FCPA laws and anti-bribery laws, went to prison, read my books, came out, asked me if I would help him with his messaging, his media interviews, and rebuild his brand. And I believed him, so I did it. And I’m glad I did because now we’re on stage together and he’s an incredible success story.
But the topic came up, the woman was talking about rebuilding a brand and it sounded like it was going to be really tough, because she started to share a personal story about how she was sexually harassed by her boss, but she was the bad guy, and it opened up this whole kind of area, a subject that’s really deep and really tough and really personal. And I was on stage, so how do I address that, because I want her to feel comfortable?
So I restated; I said, “First of all, I want to thank you for sharing – that was very brave to share your personal story. And I think what I’m hearing you say is that, from what you went through, you’re asking me, is it possible to rebuild if you have the damaged brand? Would it be similar to what I did with Richard, my client?”
And she also asked this little piece of, “What do you want to say to the companies or the politicians or even Harvey Weinstein about sexual harassment?” And I rephrased it in such a way to say, “For anyone who is dealing with that, you’re all operating in a fishbowl; you have to have transparency.” So I kind of took what she said, structured it to make it just a little bit easier for myself and for the audience to understand, and to answer it in such a way, because it’s such a hot-button issue, so as not to have everybody screaming at each other over a topic that probably we could have talked to for hours. Does that make sense?
Pete Mockaitis
Understood, yes. Thank you. Well, Deirdre, tell me – is there anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?
Deirdre Breakenridge
Well, we’ve covered so much. I do other Lynda, LinkedIn courses. I mentioned the media training, and I just rolled out with some marketing courses as well – go-to market planning and a marketing communications course. And of course if anybody is interested in public relations, I have those courses too.
Pete Mockaitis
Cool. Alright, tell us then – could you start us off with a favorite quote, something you find inspiring?
Deirdre Breakenridge
You know what? My quote is one that I’ve used on stage before, and I think it kind of speaks to my journey and how I like to reinvent. And it’s Joseph Campbell, who is an American writer and he’s known as a mythologist, and he said that, “You enter the forest at the darkest point, where there is no path.” And I know that kind of sounds dark, but for me, and I think what he’s trying to say, is that if you are following somebody else’s path, then you are not going to reach your full potential. So, I’ve always tried to follow my own path, to have this open canvas, and that really helps you to reinvent yourself and move forward to tap into your true potential at all different phases of your life and your career.
Pete Mockaitis
Thank you. And how about a favorite book?
Deirdre Breakenridge
Oh, so I read a book back in my 20s – I think it was my late 20s – called The Four Agreements. It’s by Don Miguel Ruiz – I think that’s his name. It stuck with me because those agreements really teach you not to take things personally, to stand by your word, don’t make assumptions, be the best that you can be. And I think that if you can carve out your life and be true to the four things, those four agreements, you’re going to have a much better life. So that’s my favorite book.
Pete Mockaitis
Oh great, thank you. And how about a favorite tool?
Deirdre Breakenridge
Okay, so Grammarly. Doesn’t matter who you are, what you do – if you’re writing emails, if you’re writing reports, if you’re writing articles, Grammarly is really good. You can get the free edition, but premium edition gives you a lot more benefits and is helpful. And what I found with Grammarly, it actually teaches you to be a better writer. So when I first started using Grammarly, it grades you and it says, “You’re 88% correct with your grammar and / or your spelling, but you need a little work.” And now I’m like 100%. I’m like 99-100%, which is great, because I need to be.
Pete Mockaitis
Interesting. So it’s just checking your grammar, in terms of, is that the proper “your”?
Deirdre Breakenridge
Yeah, it’s checking everything. We’re told not to write in the passive voice, but to write in the active voice, and just being transparent, this is something that I struggled with for a long time. And Grammarly just kicked that right out of me, which is great.
Pete Mockaitis
So the passive voice was used by you, and now no longer.
Deirdre Breakenridge
Yes. So it has really, really helped me, so that when I write something, I’m writing in the active voice.
Pete Mockaitis
Cool. And how about a favorite habit?
Deirdre Breakenridge
I guess it’s my, what I call “checking media headlines”. So I’m a little addicted to all the headlines that come out on the cable stations, I have curated articles that I’m constantly checking, around my interests. So that is definitely a habit. On the lighter side, I do love Netflix, so that is a habit where my husband and some of our kids when they’re around, we watch Mad Men, Parks and Rec. So yeah, that’s a habit too.
Pete Mockaitis
Oh, thank you.
Deirdre Breakenridge
You’re welcome.
Pete Mockaitis
And how about, is there a particular nugget or piece that you share, a Deirdre original, that really seems to connect and resonate with folks, in terms of they’re nodding their heads, they’re taking notes, they’re Kindle book highlighting?
Deirdre Breakenridge
I always think that just “Be true to your brand” is really, really important. And that goes to everything – who you are and what you value at every single touchpoint. So I think that’s what I’m most passionate about as I’m educating many. I am a professor at different universities, and as you know I speak and I do my training sessions. So I think it’s just be true to your brand, and always listen. Listen to people.
Pete Mockaitis
Alright. And Deirdre, if folks want to learn more or get in touch, where would you point them?
Deirdre Breakenridge
So I would say, check out my blog, which is my author’s website, kind of the portal to me. That is DeirdreBreckenridge.com. You can also check out Pure Performance, which is PurePerformanceComm.com, with two Ms. And please, connect with me on LinkedIn or follow me on Twitter – I’m @dbreckenridge and I love to answer questions.
Pete Mockaitis
And do you have a final challenge or call to action you’d issue to folks seeking to be awesome at their jobs?
Deirdre Breakenridge
Yes. I think that you all need to get out of your comfortable zone and get into your uncomfortable zone, because when you do that, you will learn and grow and excel.
Pete Mockaitis
Alright. Well, Deirdre, thanks so much for taking this time and sharing your lessons learned and war stories. It’s been a lot of fun.
Deirdre Breakenridge
Thank you so much. I enjoyed our conversation. I really appreciate the opportunity to be on your show, so thank you!