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368: Upgrading Your Productivity through Accountability with Focusmate’s Taylor Jacobson

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Taylor Jacobson says: "In order to upgrade your life, upgrade your accountability."

Focusmate founder and CEO Taylor Jacobson breaks down how tribal psychology and accountability partners can do wonders for your work and life.

You’ll Learn:

  1.  The biggest distraction drivers in the workplace
  2. Four streamlined to-do list hacks
  3. Why NOT to rely on willpower

About Taylor

Taylor Jacobson is the founder and CEO of Focusmate, building productivity software that works when nothing else will. He’s a trained executive coach with clients like Yale, Cornell, and Wharton, a wannabe adventurer, and a recovering pizza addict turned holistic health aspirant. His work has been featured in CNN, GQ, The Huffington Post, Men’s Health, and more.

Items Mentioned in this Show:

Taylor Jacobson Interview Transcript

Pete Mockaitis
Taylor, thanks so much for joining us here on the How to Be Awesome at Your Job podcast.

Taylor Jacobson
Thanks for having me Pete, excited to be here.

Pete Mockaitis
Me too. I want to get your take first of all about your 3,000-mile bicycle ride.

Taylor Jacobson
Yeah. Fun story. I just moved back from India and I was getting ready to do an MBA, although truth be told, I was kind of waffling on whether I wanted to do it. I always sort of wanted to do my own thing. I was debating.

I reconnected with a high school friend, who just wrapped up his stint in the Marine Corps, was taking some time off and I think we did a workout, we grabbed coffee and he said, “By the way, I’m going to do this thing we’ve been talking about since high school. I’m going to ride my bike from Boston to Seattle. You should do it with me.”

This goes all the way back to middle school. We can tell some fun stories about middle school because middle school stories are always fun if painful. But going back forever, I sort of knew that doing cool, hard stuff especially with somebody else was like this silver bullet for me.

I’d always wanted to do this particular challenge of riding my bike cross country and just was like, “Oh my God, this amazing person, a Marine, good friend of mine, is going to do this thing. This is my chance to do this really hard adventure.” That kind of flipped the switch for me of saying, “I really didn’t want to do this MBA anyway. I’m going to say yes.”

The next day we went to REI, we bought a tent, bought a sleeping bag, some stuffed sacks, whatever we needed. I think we had maybe a week before we were going to head out, so we did a couple you know – we loaded all the stuff on our bikes and tried to figure out how to ride with all this stuff strapped on there. I’d say we mostly figured it out. And then we just took off.

There’s a lot I can say about the ride, but one of the things we’ll get into in this conversation a lot is the power of your peers and the power of accountability and the power of just doing things together. I’ve never done that ride by myself, but I don’t know that I ever would or could.

Doing it with this friend, Brendan, every day you multiple moments, where you’re not having fun at all. But there’s just something about – your mind just kind of shifts when you are doing it together and it makes it a little less painful and it also – it sort of cements the reality that you just are doing it and you’re not going to give up.

For me the mental narrative when I’m doing virtually any kind of exercise, certainly cycling like this, certainly if it’s raining or there’s head winds or anything like that or it’s cold, which happened plenty, the debate raging in my head is like, “Should I quit or not?” That’s a little shameful to admit, but that’s the truth.

If I have somebody else there with me, it’s a whole different conversation. I’m just committed. I might be complaining in my head, but quitting is kind of off the table.

I won’t nerd out too hard on why that shift happens just yet while I’m telling this story, but needless to say, we made it. It took us 52 days, took some days off in the middle, went out for drinks in Bismarck, North Dakota because of course, you’ve got to do that. Yeah, incredible trip.

Pete Mockaitis
That’s cool, so every night you were just outdoors in the tent?

Taylor Jacobson
Most nights. Probably if I had had my way, we would have done more camping, but Brendan was a good voice of reason and when we’d pull into bigger towns, maybe once a week or so, he’d say, “We are getting a motel and we’re sleeping in a bed.”

We slept outdoors a lot, which I grew to really love. I miss it sometimes. But yeah, we tried to give ourselves a chance at a little bit more of a restful time to – especially if it was really cold or rainy or what have you.

Pete Mockaitis
That’s really cool. It’s one of those things, you’ll remember it forever. It seems like some real seeds got planted there associated with the power of partnering up and accountability. Could you also tell us the tale behind your company and concept Focusmate and how you saw personally that this is some powerful stuff?

Taylor Jacobson
Yeah, absolutely. I’m going to go back to 2011 for the start of this story, which predates my company by a bit. I was living and working in Mumbai, India. I had been a top performer my whole life.

Pete Mockaitis
At work.

Taylor Jacobson
Went to Duke.

Pete Mockaitis
Okay, Duke.

Taylor Jacobson
Yeah, went to Duke, management consulting out of college. I was employee 6 at Teach For India. I was cruising. Then our office location changed in Mumbai and a kind of reasonable commute became much, much more arduous. This is a very long, very sweaty, just miserable commute, where I’d be like changing clothes when I got to the office. I just wasn’t digging it.

I basically begged my boss to let me work remotely. She sort of conceded. She was really reluctant, but I was just like, “I have to do this.” I started working remotely and I was excited about it, but her apprehensions turned out to be kind of – I don’t know what the right word is, but –

Pete Mockaitis
Justified, dead on.

Taylor Jacobson
Justified, yeah.

Pete Mockaitis
Prophetic.

Taylor Jacobson
Yes, thank you. In short, I could not figure out how to be productive while I was working remotely. It was really bad.

I would say I’m sort of a busy or productive procrastinator. I’d be like doing stuff constantly. I’d put in a good eight hours of something would be happening. I’d have my computer there on my lap, but I just wasn’t getting my job done. I wasn’t working on the really important stuff.

The next conversation I had with my boss was about a different topic, about my performance. We had a couple of those over a course of a few months. Eventually she didn’t fire me, but she basically said, “You can work here, you just can’t work for me.”

I drew a lot of ego strength from being a top performer, it just hit me really hard. I didn’t have the kind of resilience toolkit yet or sort of the mental pick-yourself-back-up toolkit yet. I kind of took this segue to start working for myself. I started my first startup at that time, but of course I was still working from home.

Kind of simultaneously because of this really conspicuous big failure, the first real big failure that I couldn’t kind of explain away, I went into this spiral of shame and depression. I really didn’t know how to get out of it. Of course, I was working alone, accountable only to myself, dealing with all the same things that had previously caused me to procrastinate. It was pretty nasty.

I won’t say that I figured out a lot in that phase. Kind of the first thing I figured out was just how to stop shaming myself and that was a good first step. But what happened was I started reading about self-improvement.

I started reading about behavioral science, and productivity, and all the productivity hacks, and blogs, and spirituality and just being in that really bad place actually and being motivated like that really cemented my passion for self-improvement and set me on this path.

Prior to starting this company, I was an executive coach for a number of years. That was a great opportunity to kind of take all this philosophy or research and be accountable to work with people on their real problems and see what works and what doesn’t work. Focusmate grew out of that.

I was working with a client, someone I had known for a really long time, sort of self-proclaimed procrastinator, also really high performer at the same time. He had an investor presentation coming up, really, really big and really important presentation, career-making type of meeting.

He called me up and he said, “Man, I have this meeting in two weeks. I need my investor deck and I haven’t started on it.” An investor deck for a meeting like this is something that could easily take you couple months to get into good shape. So he was really freaking out.

I had known him for long enough that I had kind of given him every bit of coaching that I knew. He didn’t need more coaching; he just needed to have his feet held to the fire. He just needed to sit down and do it somehow.

And so, I had meanwhile been procrastinating on writing a blog post at that time, something that I procrastinate easily for months. And I just said, “Listen, why don’t we just get on Skype tomorrow and I’ll sit there with you. And I will write my blog post and you will work on your investor presentation. I won’t even charge you because I need this too.”

And so we did that. It was crazy. We sat down. We both shared exactly what we’re going to do. Within a couple minutes, we’re just working. Two hours flies by. Both of us were kind of giddy at the end of this because we had just tapped into something that neither of us had ever experienced before.

He and I did that very day that week. He finished his presentation. That went great. But that was sort of the seed of realizing, “Oh, there’s something really powerful here.”

Pete Mockaitis
That’s so cool. It’s intriguing I imagine, boy, you really get into a dark place with regards to, “Hey, I’m a top performer. I kick butt all the time. Win, win, win is what I do. And yet I can’t pull myself away from-“ I don’t know if it’s Facebook or Netflix or cat videos or memes or gifs, whatever might be distracting you. What do you think that’s about in terms of our sort of individual capacity to resist distraction? What’s the deal there?

Taylor Jacobson
Yeah, that’s a really good, important question. I think the answer is actually – you can go read epic blog posts about this. You can read the Wait but Why has a really classic blog post on procrastination.

But I think it’s kind of simple, which is we spent 99% of evolution living in tribes, basically just trying to survive. We’re wired to function in that environment. What we’re not wired for is to have everything on demand and constant barrage of stimulation and opportunities for pleasure.

Pleasure could be Netflix or Seamless or – Seamless is food delivery here in New York or just email. That instant dopamine hit of getting a new email. I think it’s just we’re not wired to deal with the environment that we have today.

Pete Mockaitis
Okay, understood. You mentioned that there’s some data suggesting that distractions are getting worse and worse. Can you sort of unpack some of that to lay out just what’s at stake here?

Taylor Jacobson
Yeah, so some crazy data. I didn’t really fully grasp even until I started really building Focusmate and trying to understand what’s going on. Just like a few interesting things to look at.

Chronic procrastination is the most severe kind of procrastination. It’s a diagnosable condition. The study that I looked at for this starts tracking chronic procrastination right around the time that computers come into existence, like 70s, 80s.

The first data point they have on chronic procrastination is that it affects about 5% of the adult population. That number has gone up steadily until the most recent data point for this particular research on chronic procrastination is 2007, where it effects 20%, 1 in 5 adults.

Pete Mockaitis
That’s 2007.

Taylor Jacobson
2007.

Pete Mockaitis
We’ve got 11 years to catch up to see how big it is now.

Taylor Jacobson
Totally. By the way, 2007 is when the first smartphone, when the iPhone came out. You can extrapolate a little from that. We’re in a pretty bad place with – this is hardcore, severe procrastination affecting a lot of people, somebody you know.

Another one is adult ADHD scripts. So from about let’s see, 2003 to 2015, adult ADHD scripts went up by over 3 times. And then the other just terrifying statistic is about a third of the workday now is wasted on distractions. Just a couple hours a day every day wasted on distractions.

Pete Mockaitis
Do we have a breakdown of what are the big distraction drivers there in the workplace? Is it more so folks dropping by or is it more kind of self-inflicted, like, “Oh, I keep looking at the news or my phone?”

Taylor Jacobson
Yeah, that’s a good question. I haven’t looked at that data for a little while, but I know that noise is a big one, especially now we have open offices are unfortunately still really trendy even through there’s really no evidence to support that they’re good and there’s a lot of reasons why they’re bad. But, yeah, noise is hard for people.

If you’re introverted – I’m introverted – or if you’re sensitive to noise – I’m hyper-sensitive to noise – we know that introverts are a lot of people and a lot of people are sensitive to noise, so for certain types of people especially, working in an office environment can just be totally crippling.

Pete Mockaitis
Intriguing. There it is. It’s big in terms of distraction affecting us more and more at a bigger scale. You stumbled upon a powerful anecdote with that Skype chat and then you went ahead and built a whole company around this. If I want to get me a Focusmate, how do I make that happen and how does it work?

Taylor Jacobson
Yeah. The premise behind Focusmate is basically just using this technique, this kind of tribal psychology of accountability to unlock productivity. A kind of simple way to think about it is it’s like an accountability buddy or a study buddy on demand.

We have a standard session format. This is a 50-minute video working session, where we make it possible for you and your partner, your virtual co-worker, to sit side-by-side over video while you both get work done for 50 minutes. At the beginning of each session, you each commit to what you’re going to work on. You write it down and you get to work. At the end you check in with each other and talk about how it went.

It sounds pretty simple and it actually is, but there’s also a lot of behavioral triggers packed into that interaction. Part of it is when we schedule things in advance, our intentions further ahead are actually better often than our intentions right in the moment.

Then reflection, stopping and reflecting is – a lot of research shows that that improves productivity even though it doesn’t feel as good as just doing stuff. This forces you to stop and reflect on what you’re about to do.

Writing down what you’re about to do increases productivity. Telling somebody what you’re going to do increases productivity. The immediacy of doing it right after you write it down and tell somebody, also increases productivity. There’s a whole bunch of layers that go into why it’s so effective.

And part of what we’re building also is really enabling you to have a really customized experience so that the virtual co-workers that you have are exactly the right people for you, the people that you want to be working for, whether that’s because they’re actually your favorites, so to speak, that you’ve added to your tribe or that that’s based on your preferences of how you like to work.

Pete Mockaitis
That’s awesome. Is this free or how do I get me some of that?

Taylor Jacobson
It is free. All you’ve got to do is go to our website, Focusmate.com, and sign up.

Pete Mockaitis
That’s cool. Are there any kind of corporate firewall IT blah to contend with when using this software?

Taylor Jacobson
It’s a totally browser-based experience, so you shouldn’t.

Pete Mockaitis
Cool.

Taylor Jacobson
You shouldn’t have any. Yeah, but let me know.

Pete Mockaitis
Certainly. I like the way you sort of unpacked that in terms of it’s really just a few simple practices, but they have a compounding effect and they all kind of come together. Then that’s cool.

I’m a huge believer in accountability. I was sort of already sold. I read a book about accountability groups in college and I had a powerful experience as well in terms of, “Hey, we’re making commitments to one another and we’re sharing this is what I’m going to do and we’re checking in with each other regularly.”

You’ve added the real time dimension of “We are sitting down now looking at each other doing the thing,” which is a whole other level, so that’s awesome.

Taylor Jacobson
Thanks.

Pete Mockaitis
Then tell me, do you have any sort of stats on the effectiveness or the measurement of just the extent to which it gets the job done? You and your buddies think it’s really cool and a good experience, but how do we measure it in terms of sort of like a yes or no I got the job done or how do you put numbers to prove that this is doing the trick?

Taylor Jacobson
Yeah, so we’ve done some internal surveys. The results are kind of crazy. 100% – this is about a 60-something person study, so pretty small, but we think significant. 100% of the respondents said, “Yes, this improves my productivity.” Of those, 96% said, “It improves my productivity by at least 50%.”

Then just on the anecdotal side of things, we have many, many, many people who are saying, “I’ve tried everything under the sun and nothing has worked until this. I have severe ADHD and I never thought I could do X. I just wrote it off. I was never going to get to do this goal. Now, I actually think that I can.”

Pete Mockaitis
That’s cool. That’s cool. I’m intrigued then. That’s one sort of tremendous tool we now all have in our toolkit. We can just go to Focusmate.com and grab a partner on demand so that’s great.

So I imagine though as you’ve done your research, you’ve sort of determined a few other kind of best practices and themes when it comes to humans and our capacity to focus and be productive and stay on task and beat procrastinating, so what are some of your other pro tips beyond getting a partner?

Taylor Jacobson
Yeah. I think it’s useful to actually kind of abstract one step because really the principle that is at work is around this tribal psychology. There’s this great quote from Jim Rohn that “You are the average of the five people you spend the most time with.” I must have seen that quote like ten times before I really understood what it means.

As I started to study psychology more, the way that I’ve come to understand why that really works, because it’s not magic, it really works. The reason is that we are social animals. We evolved in tribes where if you wanted to eat, you had to hunt. If you wanted to hunt successfully, you needed to collaborate with other people.

Or you wanted to raise a child, well, there was no baby monitors, so if you wanted to step away to do something else, you relied on somebody else. Or you got a cold, well, on how earth did you survive a basic common cold living in a tribal society? You completely relied on other people to take care of you.

We’re really hard wired to respond to these social triggers. There’s plenty of places that you can see this in life today, just stuff like why might you buy a Nike shoe versus a New Balance shoe? Well, a Nike shoe is going to send-

Pete Mockaitis
Because Steve Prefontaine, of course.

Taylor Jacobson
Of course. Well, that’s funny because it kind of gets at the thing, which is that Nike stands for something else. What that really means is it sends a different message both to you, but also to other people around you.

You go into an office, why is every guy there wearing basically the same thing. Well, that’s because you want to fit in. In a tribal society, it’s really, really costly if you stand out. The minute you stand out, you get ostracized, you’re dead. The way our brains our wired is we conform to the behaviors around us.

That works both ways. That means, hey, if your spouse turns on Netflix every night at 7 like clockwork and you really want to study up on machine learning. Sorry, but it’s not going to happen. Netflix is on and boom, your willpower is gone. You’re probably just going to sit on the couch too.

But it works in the other direction too. Since we’re talking about running, just one of the coolest examples I’ve seen in 1954 this runner – what’s his name. I want to say Roger Bannister, don’t quote me on that. But basically no one had ever run a four-minute mile before. In 1954 this guy he breaks the four-minute barrier for the first time. Remember this thing has literally never happened before.

Suddenly, two months later, somebody else does it. I just checked the research on this. As of today, over 1,400 people have broken the 4-minute barrier.

When your brain makes that switch to something is possible because somebody else did it. Something in your environment sends a signal about what’s possible, suddenly it’s also possible for you or it becomes normalized for you.

On a really practical level, you are the average of the five people you spend the most time with. The way that plays out is, you start to internalize the way that people around you are speaking and their body language and soon the way that they think and the way that they act and all these things you’re just – the way your brain is wired is you’re just subconsciously absorbing all those things. You actually can’t help but start to be like them.

It’s not a totally rational thing in today’s society, where you can totally pretty much survive on your own, technically, but it is still a really, really incredibly powerful hack where if you change the people that are in your environment, if you change that social environment, it will just change who you are from the inside out.

That has so many implications for our work, but in the very immediate who’s your boss, who are your co-workers, who are the people that you talk to about work, those sort of things can actually have a very, very direct impact on your output, your results at work.

Pete Mockaitis
That’s huge. Part of the game is just hey, pick some great people and be around them frequently.

Taylor Jacobson
Completely, yeah.

Pete Mockaitis
That’s cool. Well so then, we’ve got sort of that lever to pull. Then I’m wondering in terms of when you find yourself without people at your disposal or maybe you have a shorter window in which you need to focus, like 20 minutes instead of booking a 50-minute advance session, what do you recommend in the heat of battle to sort of stay on task and focused and to beat procrastination and to keep at it when you’re not feeling it so much?

Taylor Jacobson
Yeah. I think this can be a tough one. One of the things that I find really helpful is this idea of doing less better.

When you sit down and you’ve got 50 things on your to-do list, which all of us have at least 50 things on our to-do list, it can be really crippling, especially when you only have in this case 20 minutes or something. You might be a little weary and decision fatigue has set in. It’s really crippling and that’s one of the things that makes it really hard to be productive when you only have 20 minutes.

Actually really streamlining and I’ve heard different approaches to this. One person shared that she uses a Post-it note every day and she can only fit about three things on there so that’s how she plans. She just uses a really tiny surface. That’s one way to do less better.

I’ve borrowed a technique or adapted a technique from Jake Knapp.

Pete Mockaitis
Oh yeah, we had him on the show.

Taylor Jacobson
Oh nice. Yeah. Jake wrote an article about what he calls the Burner Method or something like this. Sorry, Jake, I’m going to totally screw this up. But the essence of it is to do less better and to really simplify.

My approach to this is I take a blank sheet of paper every day and I divide it into a top half and a bottom half. On the top half, I literally put just one thing usually. If there’s other things I absolutely must get to that day, they go on the top half. That’s a really, really high bar for things you absolutely must, must get to.

And the bottom half is like okay, bonus if I finish that thing at the top, here’s some more tasks I can get into. On the bottom right is personal tasks, administrative, “I’ve got to pick up my dry cleaning” or “I’ve got to – “right now I have write a thank you note is in that bottom write corner. I find that it helps avoid decision fatigue when it’s just extremely simple and you can just focus on that one thing.

And then kind of related to that, I like to say that we should write our to-dos like we’re giving instructions to a robot or to a computer.

Pete Mockaitis
Yeah, I like that.

Taylor Jacobson
What that’s about is really about specificity and reducing complexity. Our brains don’t like complexity. When we create it, we procrastinate. When you see something on your to-do list that says write a presentation, to reprise our old example.

You actually can’t write a presentation. You can create a blank document in Keynote. You can write an outline with some slide headers. You can sketch out some graphic, some ideas for visuals for your slides. Those are things that you can actually do, but it’s not physically possible to do the activity of write a presentation. That’s another fun little trick is write your tasks like you’re giving instructions to a robot.

Pete Mockaitis
I like that a lot. That’s sort of one of the tenants of GTD, Getting Things Done, methodology.  We had David Allen on the show back in the day, episode 15, awesome dude.

Taylor Jacobson
OG productivity baller.

Pete Mockaitis
Oh yeah and a personal hero. But it really resonated because if on your to-do list it just says ‘mom,’ it’s like there’s a whole other level of – I don’t know if it’s consternation or friction, it’s like what does that even mean, ‘mom.’ It’s like, “Oh, mom’s birthday.” Okay, well that’s closer, but what’s the instruction for mom’s birthday. It’s like, “Visit Amazon.com to find something that mom would like for her birthday and order it.” Okay, that’s what I’m doing.

Then you sort of really cut through a lot of that resistance in terms of “Oh, it’s not ambiguous at all. This is what’s happening is I’m opening a window and going to Amazon.com and buda bing buda boom.”

Taylor Jacobson
Totally. Yeah, I love the level of specificity that you just went to because that’s exactly what is necessary for our really terrible brains.

But it’s funny how much resistance – I still find this, I got the habit down now, but there’s – you’ll still find there’s resistance when you’re writing down a task to just write those extra words and do that little bit of extra thinking when you’re planning.

I find that doing all your planning and reflection together as its own task and making sure that, “Okay, now while I’m doing the reflection and planning, I’m going to take the time to write down ‘go to Amazon.com and research gifts and buy gift for mom,’” whatever you’re going to write down.

The other sort of hack that I use on this is sometimes you need to write something down that is complex and it’s not the right time now to actually plan out the specific actions around that. So you might actually need to write a presentation and you just need some kind of place holder on your to-do list to work on that. It may not be right to break that into the 12 steps that are actually involved.

When I encounter that situation, i.e., every day, you can just write plan out the steps to write the presentation. Actually treating the planning as its own task I find is a really helpful way to sort of get around the stuckness on complex projects.

Pete Mockaitis
That’s cool. Well, tell me, you’ve got a turn of a phrase I find intriguing. You say ‘Stop relying on willpower.” What’s the key message there?

Taylor Jacobson
Oh gosh especially in the US, we have this notion of rugged individualism. I subscribe to it so much as you might guess from someone who does a cross-country bike ride, but it’s also kind of toxic in that I think it has us think that there is some glamour or glory or righteousness about muscling through things. That can look like trying to do things on our own. It can often look like just trying to use willpower.

I can’t count the number of, days that I wasted earlier in my career just kind of shaming myself because I thought, “Gosh, I really just should be able to willpower myself through this obstacle.” And it doesn’t’ work. There’s plenty of evidence that it doesn’t work. There’s a whole bunch of stuff that does. We’ve talked about some of the stuff that does. But I think just the key message is to just let go of the notion that there’s something better about muscling through.

Pete Mockaitis
I like that. It’s almost challenging in terms of you hold on just like, “But if I were some sort of a hard core super achiever, I could do it.” But the word Navy SEAL comes to mind, but even then, they’re working in teams.

Taylor Jacobson
Yeah, yeah, they’re working in teams. They live together. They have routine. All of it.

This is like the part two to this idea is it’s okay to get some support, but not too much. There’s a line that we draw somewhere in our minds, where it’s like, “Okay, I can call up a friend and ask for help on this, but I really shouldn’t call two friends I don’t want to take too much of this person’s time or whatever.”

Of course, you need to use social intelligence and be gracious and not overtax your relationships, but separate from that, I think we just kind of put a barrier on what’s acceptable to create as support in our lives. Categorically, there is no limit to how much support is okay. I really think it’s just if there’s a way to get the job done, maybe you should use it.

So accountability is one great way, but I’m sure you’ve had plenty of guests who talk about stuff like automating things in your life, where, “I’m not necessarily reliable to get my laundry done when it should be done, so I just have a pick up set for once a week, where I’m like, all right, I guess I’ve got to scramble and get my clothes together because the person is coming,” just to give a couple examples of any way that you can avoid using willpower to do something, might be a good idea.

Pete Mockaitis
Beautiful. Well, tell me, Taylor, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Taylor Jacobson
No, I’m good. Let’s do it.

Pete Mockaitis
All right, how about you share with us a favorite quote, something you find inspiring?

Taylor Jacobson
Yeah, so, I’m going to just trot this one out again. You are the average of the five people you spend the most time with. That’s Jim Rohn.

Pete Mockaitis
All right. How about a favorite study or experiment or bit of research?

Taylor Jacobson
There’s a study called The Power of Kawaii, which is this concept of viewing cute baby animal photos. What they looked at is what’s the impact this has on your productivity. I’m talking about this because it’s a perfect example of tribal psychology of we can’t help when we look at a picture of a cute baby animal, it actually boosts cognitive function, it boosts mood, it boosts concentration. Pretty crazy.

Pete Mockaitis
I’ve heard references to this. I said, “What?” I never scratched beneath the surface, so while we’re here, you’re thinking that it’s the tribal psychology explains this. Can you make that connection for me?

Taylor Jacobson
Yeah. The kind of obvious connection is-

Pete Mockaitis
It’s an animal, we should kill it and eat it.

Taylor Jacobson
Well, okay. There’s that. I think it might be more intuitive for people to think about raising kids. When you have a baby there’s this blob that really doesn’t give you much interaction. There’s really no reward for a long time. There’s just a thing that has a lot of needs and also causes you a lot of distress.

How do we get through that crucible? Well, a lot of it is just the way our brains are wired. When you look at a baby, what happens? You calm down. You feel better. You can concentrate. They’re evolutionarily optimal to ensure the survival of the species. You can extrapolate one layer or in this case, the research suggests that this effect also extends to looking at other kinds of animals that are also babies.

Pete Mockaitis
Okay, interesting. Thank you.

Taylor Jacobson
Yeah.

Pete Mockaitis
Well, now could you share a favorite book?

Taylor Jacobson
Yeah, you mentioned Navy SEALS. I’m actually reading right now a book called Living With a SEAL but Jesse Itzler. This guy, Jesse, who is a really successful business guy, he invites a Navy SEAL to live with him for a month and to train him.

In addition to being really inspiring, it’s also hilarious and amazing example of how changing your environment, changing the social structure and putting this other really high-performing person in your environment is transformative for Jesse. It’s awesome. Highly recommend it.

Pete Mockaitis
That’s cool. How about a favorite tool?

Taylor Jacobson
A favorite tool. Well, I’m going to just be self-promotional and go there and say Focusmate. I wouldn’t say it if this is something that as a recovering procrastinator has really changed my life and changed even my identity, where I feel that I can rely on myself to get my most important work done. It’s been transformational for me and a lot of other people. I think it can be really effective for a lot of your listeners as well.

Pete Mockaitis
How about a favorite habit?

Taylor Jacobson
Yeah, I wanted to choose something a little maybe uncommon. The habit that I want to share is around positive self-talk. This is something that probably the first million times I encountered it I was like this is some woo-woo crazy stuff. But it’s actually made a huge difference for me in the last few years that I’ve really started to get some momentum around it.

It cuts a couple ways. When something goes well, I’m actually sometimes out loud verbalizing, like “Great job,” or “Boom.” I’ll keep it clean on here, but I’ll enthusiastically congratulate myself. It just kind of – it literally creates, maybe dopamine actually in this case, but literally creates a chemical response where it sort of cements that experience in my memory or something that makes it actually more tangibly positive and helps me build on it.

Sometimes I’ll do that even if it was mediocre because there’s just like, “You know what? You did the best you could given what you knew at this point in time, so that’s awesome.”

And then plenty of times something goes terribly I walk out of a meeting and I just feel like I did terrible. In that situation too, I’m not telling myself “You did great,” and trying to steamroll the negative feeling, but I will really say to myself, “It’s okay. And it’s not all on you. There’s another person in this interaction. What did you learn from this interaction?”

Shockingly, after many years of thinking this was a crazy thing, it’s actually become a really indispensible and career-changing tool for me.

Pete Mockaitis
Interesting. And a part of the key is saying it out loud?

Taylor Jacobson
You know, I have found that sometimes saying it out loud makes it a little – what is it? It can make it a little more real. It can also help reinforce the habit as you’re building it. It’s kind of fun too. Maybe it’s a little crazy and I’m just a crazy guy, but yeah, something about saying it out loud, it’s maybe a little extra oomph.

Pete Mockaitis
All right. Tell me, is there a particular nugget you share that really seems to connect and resonate with folks when you share it?

Taylor Jacobson
Yeah. We’ve really talked about it a lot. It’s just this idea that in order to upgrade your life, upgrade your accountability.

Pete Mockaitis
All right. If folks want to learn more or get in touch, where would you point them?

Taylor Jacobson
You can email me at Hi@FocusMate.com. You can also head over to our website, FocusMate.com.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Taylor Jacobson
I do. My challenge is – you can call it an audit of the people in your life. It’s not just your work life, although that’s certainly an important category, but it’s really everyone that you spend a meaningful amount of time with. It’s your friends, it’s your romantic partner. And to ask yourself – I guess there’s two questions.

One is, are there sort of – are there roles in your life that – or needs that you have that you don’t have somebody who’s serving that role. I think of these as roles that you are casting for in your life. That’s sort of list one.

List two is people in your life or behaviors that some of those people in your life are exhibiting that are causing drag, that are slowing you down, that are sort of – again, if you are the average of the five people who you spend the most time with, are there people in your life that you actually don’t want to become more like them?

And then go find the people that you’re casting for in list one and in list two, either establish a boundary with those people or if you need to actually cut those people out from your life. I think actually following through with those two things can completely change your life.

Pete Mockaitis
Awesome. Taylor, this has been a real treat. Thank you for sharing your experience, your vulnerability, your story, and your cool software with us. I’m just a huge fan of what you’re up to and I wish you all the best.

Taylor Jacobson
Thanks so much Pete. It’s been really great being on the show.

367: How to Project Vocal Confidence with Allison Shapira

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Allison Shapira says: "Public speaking is a skill, not a talent."

Speech coach and ex-opera singer Allison Shapira teaches tips and tricks for better projecting your voice.

You’ll Learn:

  1. How you’re likely breathing wrong and what to do about it
  2. Three ways the power of your voice is reduced
  3. The key things most people neglect when preparing for a speech

About Allison

Allison is the CEO/Founder of Global Public Speaking LLC. A former opera singer and TEDx speaker, she teaches at the Harvard Kennedy School and offers keynote speeches, workshops, and executive coaching for Fortune 500 companies, government agencies, and nonprofits around the world.

Allison works with global brands as a highly-rated speaker, trainer, and executive coach. She also travels around the world teaching leadership communication to help women leaders grow their business, run for office, or launch a nonprofit. She holds a master’s in Public Administration from the Harvard Kennedy School, is a member of the National Speakers Association, and is an internationally-renowned singer/songwriter who uses music as a way to help others find their voice and their courage to speak. She speaks Italian and Hebrew and has studied 8 other languages.

Items Mentioned in this Show:

Allison Shapira Interview Transcript

Pete Mockaitis
Allison, thanks so much for joining us here on the How To Be Awesome At Your Job podcast.

Allison Shapira

It’s great to be here. Thanks, Pete.

Pete Mockaitis

Well, I was so excited to dig into your wisdom, but I want to start a little bit with your background in singing opera. How did this come about and how did you transition from this to what you’re doing now?

Allison Shapira

I have been singing opera since I was 12. I always loved singing, and at 12 years old my parents arranged for me to have voice lessons. And it just so happens that the teacher was a classically-trained teacher, and that one teacher influenced my musical trajectory. And so, I always wanted to sing opera growing up, but then when I got to college I lost my passion for it. And I talk about this in the book. I was told that I wasn’t quite good enough for an operatic career. And so, it wasn’t until I started working in diplomacy that I realized everything I learned as a singer made me a very good speaker and coach. And that’s how I made that transition.

Pete Mockaitis

Excellent. Could you give us an example of one key learning from singing that carries over into the speaking / coaching?

Allison Shapira

One key element that carries over is the importance of breathing. So, as opera singers, we know it’s critical to learn how to breathe, and then project our voice in a way that commands the room. As speakers, we know it’s important, but no one ever teaches us how to do it. So as a singer, I actually had this great training in vocal production that helped me project my voice when speaking, as well as singing. So that was an incredible advantage that I had as a public speaker when I already knew how to play with and project my voice.

Pete Mockaitis

Oh, excellent. And so, could you orient us a little bit to your company, Global Public Speaking and your latest book, Speak with Impact?

Allison Shapira

I would love to. Global Public Speaking is a communication training firm that I found and we’ve since grown to a team of six people. And we teach public speaking and presentation skills through one-on-one coaching, group workshops, and then I give keynote speeches on the importance of finding your voice and your courage to speak. And that’s very much in line with what my new book is about – Speak with Impact: How to Command the Room and Influence Others. It’s a guide to the busy professional moving up in their career who wants to use their voice as a way to exercise leadership. How do they need to communicate with confidence and authenticity, so that they can have a powerful impact on others? That’s the premise of the book.

Pete Mockaitis

I dig it. So, we talk about a powerful impact on others. Could you maybe orient us a bit to what is the “Why” behind this, or the difference that it makes in one’s life when you’re speaking is impactful versus not so impactful?

Allison Shapira

It has a number of benefits, and to give you an example, I do a lot of programs in-house for companies, where I’ll work with teams and top talent or emerging leaders. And we’re focused primarily on professional speaking. So as you walk into a room to lead a meeting as opposed to simply be part of the meeting, how does your communication need to change? Because the more senior you become, the more people are looking to you for guidance.
So we focus on the professional components of speaking, but I’ll often get emails from clients I’ve worked with who say, “You know, just a couple of weeks ago I spoke up on behalf of my kids’ school because they were going to change the school, and there was a lot of media coverage. And so, using the communication training that we worked on for my job, I was actually able to make a persuasive case to save our kids’ school.” It’s an amazing experience to see. We use these skills for a professional purpose, but they have an incredible social impact as well.

Pete Mockaitis

Okay. So, could you maybe orient us then, what are some of the main differentiators between a voice that is highly impactful versus one that isn’t?

Allison Shapira

When we talk about voice, there are a lot of things that we do that reduce the power of our voice. It could be filler words like, “um”, “uh”, “you know”, “right”, “so”, and “just”, which is my personal pet peeve when we buffer everything with “just”. So that’s something that reduces the power of our words. And then, we also might use vocal fry, and I’m demonstrating by making my voice croaky. Or uptalk – when our voice goes up at the end of a sentence.
Now, interestingly enough, vocal fry, and uptalk and fillers – these are things that both men and women use. But what I’ve noticed is that when women use them, it disproportionately hurts us more. It holds us back more. So that’s an interesting distinction that I’ve observed. The antidote to all of those is using breathing, so that your voice can command the room, so that you speak with confidence as opposed to speaking in a questioning form. And that’s so important when you’re trying to convince someone to do something, whether you want them to adopt a course of action in your company, or save your school. The conviction in your voice has a huge impact on how you come across.

Pete Mockaitis

So, I’m intrigued by several of the things you said there. First, let’s get to the “How”. So, if you breathe right, you’re going to address a lot of these in one fell swoop. So, what does breathing right consist of and how do we do it?

Allison Shapira

I have a particular three-step technique that your listeners can see on my website, GlobalPublicSpeaking.com. So, there’s a place where they can learn that and practice that while actually watching me. But it comes from recognizing that as we breathe, there’s a way that we can breathe that lets us take in a nice full breath of air, and then exhale while speaking on the breath. And that’s a difficult concept for a lot of people to think of initially. But once they get the hang of it, it’s essentially exhaling while you’re speaking, so that your breath projects your words forward, as opposed to having them fall back into your throat. And that’s a particular technique that I have videos that walk people through.

Pete Mockaitis

Okay, interesting. Exhaling while you’re speaking. I’m thinking about it right now as I’m doing it.

Allison Shapira

You’re doing it as well. I can hear it. But a lot of people think they have to hold their breath while they’re speaking, but they should actually be exhaling while speaking.

Pete Mockaitis

Okay. And so, I think that I’m always exhaling when I’m speaking, because I’m running out of air and feel the need to take a breath. But is it a matter of degree, like exhale a little more than you think you should or you’re accustomed to?

Allison Shapira

It’s exhaling continuously, as opposed to holding it back and then trying to speak anyways. And it’s also about taking more frequent breaths. So, if you’re running out of breath at the end of the sentence, then perhaps you need to use shorter sentences, or take a breath at every punctuation mark.

Pete Mockaitis

Okay, that’s interesting. And I remember we had Roger Love on the show earlier, who’s a speech coach.

Allison Shapira

Oh, he’s great.

Pete Mockaitis

Oh yeah, absolutely. And so, he used the metaphor of, I think he called it “the squeaky hinge”, like you start off a sentence pretty strong, but then toward the end you’re running out of your air. And so it kind of sounds like this at the end. And I’m exaggerating, but I’ve even noticed it when I’m editing my openers and closers in the podcast. Sure enough, there is a shorter wave form in my digital audio program toward the end of that sentence. I’m doing it. Oops! Note to self – breathe more.

Allison Shapira

Exactly. And again, not just breathing more, but letting the breath continue even through the end of the sentence, as opposed to letting it trail off. What happens is you’re shutting off the air, but you’re still speaking. So, as long as you keep riding that breath and using that breath to complete a sentence, then you can avoid vocal fry.

Pete Mockaitis

I like that. This reminds me of, I guess, sports things. If you’re swinging a bat or a racket or doing a boxing punch – you want to follow through the motion all the way until it’s well past the point of impact, in terms of having a full, complete connection there.

Allison Shapira

Exactly. So, the follow through is critical.

Pete Mockaitis

Okay, very cool. So, the breathing solves a lot. And so, on the website, is there a particular link or a place to click to, or can we link that so we go right to the right spot with those videos?

Allison Shapira

I’ll make sure that I send you a specific link to that, so people can click on it and immediately see the breathing video that walks them through the three-step process.

Pete Mockaitis

Okay, that’s cool. So, I guess we’ve got the videos, but if we can maybe just take a moment. Could we just hear in brief, what is step one, step two, step three?

Allison Shapira

Sure. Well, step one is finding the right posture. And I teach people how to stand tall with their feet flat on the floor so that they’re in the best position to take in breath. And then the second step is breathing in, in a way that avoids using their chest to breathe, but rather breathes into their stomach and abdomen as if they had a balloon in their stomach that’s filling with air as they breathe in. And then the third step is exhaling and speaking on the breath, as we discussed, and practicing that exhalation while speaking. So, that’s the three-step process in a nutshell.

Pete Mockaitis

Okay, cool. And then I also want to turn to some of the points you made about the vocal pauses. There’s one. That was for demonstration purposes, Allison.

Allison Shapira

Of course it was.

Pete Mockaitis

I’m intrigued – you said the word “just” in particular is a pet peeve of yours. Let’s hear your rant, so any “just” users can shape up.

Allison Shapira

If you think about the word “just”, what does it mean? “I just think”, “I just want to say.” It’s almost as if you’re asking permission to speak up; as if you’re saying, “Don’t worry, I won’t take a long time. I just want to say this one thing.” And I believe each of us has something incredibly powerful to say on behalf of ourselves or on behalf of others. And when we say “just”, we apologize for whatever it is that we say next, as opposed to owning what we believe in, owning our right to say it, which is why I don’t like using the word “just”.
I have a friend who teaches American sign language, and I asked her once, “What do you sign when someone says ‘just’?” And her sign is shrugging her shoulders. So think about that. Next time you want to use the word “just”, would you shrug your shoulders with whatever you say next, or would you stand tall and declare it proudly? And if the answer is the latter, than lose the “just”.

Pete Mockaitis

This reminds me I’ve got a joke with my buddy Connor. I noticed that someone had a vocal pattern of putting “so” at the end of their sentences; it had a similar effect. And for example, he might say, “Hey, so do you guys want to get some appetizers? So, or…” It’s an “or” a “so”. It’s like, “So, I was just thinking maybe we could get some appetizers.” And I thought it was just so funny when you put an “or” or a “so” or a “just” in there; the impact it has. So, we like to joke if you were to say something really powerful followed by an “or” like, “Are you guys inspired by my vision, or…” It’s just sort of…

Allison Shapira

Can you imagine speaking up at work and saying, “This is a critical issue that we all have to be paying attention to? So, um, yeah.”?

Pete Mockaitis

Yeah, I like that. And you know what? The one that gets me, and this shows up a lot in my coaching, is when people say the word “obviously”. I think that’s more of a crutch for themselves, like, “Okay, maybe the thing I just said isn’t super insightful and is readily apparent, so I want to give myself a little bit of cover, so you don’t think that I think that I’m saying something brilliantly insightful when I know they’re not, so I’m covering it.” I think that’s kind of what’s going on subconsciously, but when I hear “obviously” I think it’s just an unnecessary risk you’re taking. So, if it was not obvious to the person that you said it to, then they’re going to be a little ticked, like, “Oh, I’m sorry I’m not as smart as you, apparently.”

Allison Shapira

Exactly, exactly. “Obviously”, “actually”, “basically”, used once or twice, there’s nothing wrong with it, but if you start to use them consistently throughout your speech or even during a meeting, then I believe they have a negative effect on your listeners.

Pete Mockaitis

Right. And I think that “basically” can sometimes be helpful when we’re having a good summary sentence, like, “Basically we’re trying to reduce the customer …” “Exactly, yes. Thank you for summarizing or paraphrasing what I just said.” It’s helpful there, but it definitely finds its way in a lot of places where it doesn’t quite belong. Well, cool. So, thank you for talking about some of the voice differentiators there. Now, when it comes to actually preparing for a speech or presentation, you’ve laid out a few key questions that you recommend it’s important to think through in advance.

Allison Shapira

Definitely. There are three questions that I recommend people ask before any speech or presentation, or even if they’re preparing to walk into a meeting and think they might speak up. And these three questions are critical for helping you determine what you want to say, why you want to say it, and how to say it. The first question is, “Who is your audience?” Who are you talking to? Which helps you understand how they’re going to feel about what it is you have to say, and that helps you choose your argumentation. It helps you choose your structure, your stories, your data. So putting yourself in the audience’s shoes helps you craft something in a language that they’re going to want to hear.
The second question is, “What’s your goal?” And every speech is an opportunity to influence people’s behavior to change the way they think or act, which is an incredible opportunity. So, be purposeful in advance of your speech or presentation in thinking, “What do I want people to do?” And if appropriate, put in a call to action, a very clear call to action at the beginning or at the end of your remarks. So, those first two questions – “Who is your audience?” and “What’s your goal?” are fairly straightforward. These are questions many of us would ask ourselves before a speaking situation.
The third question is the most important and the least obvious. And the third question is, “Why you?” And by that I mean, why do you care about what you’re talking about? Because a lot of times people will be reading something off of their company’s website, or they’ll be using language that doesn’t feel authentic to them, and as a result the speech falls flat. But when you ask, “Why you? Why do you care? Why is this important to you?”, then you tap into a much deeper, more authentic sense of purpose about why this issue is critical.
And if you’re nervous about speaking up, then asking “Why you?” gives you the confidence that what you have to say is important, and you’re reframing it as not being about you, but about your message and about your audience. “Why you?” also makes sure that the language you use is authentic, because it will tap into personal stories or experiences that help you relate to the content and therefore help you relate to your audience. So, in my experience the “Why you?” is that creativity booster that also boosts our confidence as well.

Pete Mockaitis

Excellent, okay. And so, I think that sometimes, there’s a really strong, powerful “Why? Why you?”. I’ve seen my child, you know… There, I said “you know”. [laugh] This must happen to you all the time.

Allison Shapira

I’m not counting, it’s okay.

Pete Mockaitis

You see, I could say for instance… I’ll give you the speech because I know what it’s like to have a child choking on a bottle repeatedly, and you’re terrified in that moment that it could result in a trip to the hospital, or him turning blue, for example. That’s a dramatic thing. We’ve learned some things about how to bottle-feed a baby who’s choking a lot, and I could share those and that’s powerful from an emotional perspective. But other times, I think in a business context it’s lower stakes or maybe less interesting, in terms of… I guess I’m thinking about the revenue growth at a company. And I guess if you’re the owner or the sales director, getting commissions and bonuses based on that, that can be highly exciting. But if you’re kind of in the middle of things, it may be less. How do you dig into a richer “Why?” when on the surface it might feel a little bit shallow?

Allison Shapira

Well, there’s always a deeper “Why?” there. It always goes more than just – and I’m using “just” intentionally in this situation – it goes beyond, “So that I can make money or to increase shareholder value.” That’s not what necessarily get us out of bed in the morning. It’s to have an impact. It’s to provide an environment that people actually want to come to work in. And in the book I quote one of my clients who I worked with, where I said, “Why is helping clients important to you?” She said, “It just is.” I said, “Why?” And she said, “Well, because service is important to me.” I said, “Why?” And she said, “Well, my parents taught that to me growing up”. And I said, “Tell me more.” And she said, “Well, my parents were small business owners and every single day I saw them get up and put others’ needs before themselves, and it had an incredibly powerful impact on me. And now every day I get up thinking about how I can help my clients.”

Pete Mockaitis

I like that, yes.

Allison Shapira

That’s a powerful story. It’s professional, but it’s also personal. And if I were a small business owner and that person were pitching me, I would think, “Wow, this person understands me. I can trust this person.” So, that’s an example of how you can use “Why you?” in a professional setting with a very powerful impact.

Pete Mockaitis

I like that. So then the “Why?”, I guess you could articulate that a few ways. It’s like you’re honoring your parents’ memory or example or values. This is who I am, and who I am as a part of a bigger thing with my family and ancestors. And so, I hear you, yes. That’s excellent. Very much appreciated. So, that’s the beginning part.

Allison Shapira

And it’s something everyone can use as well.

Pete Mockaitis

Sure.

Allison Shapira

Please go ahead.

Pete Mockaitis

So that’s kind of how to think about things at the beginning of putting together a speech or presentation. How about when you’re getting toward the end, when you’re doing some of the polishing and perfecting? You’ve identified there are a few steps that many people overlook, they just neglect, but they shouldn’t. What are those things?

Allison Shapira

The biggest step that most people overlook, and shouldn’t, is reading your speech or presentation out loud. A lot of people will jot it down, they’ll look at it on the paper, they’ll read it in their head, especially if they’re using slides. They simply look through the slides and think, “Okay, I’m ready.” But writing for the ear and writing for the eye are two different things. And it’s only when you read something out loud that you can listen to it critically and think, “Does this sound good? Does this sound like how I normally speak? Is it easy to pronounce?” Because if you stumble over a word in practice, you’re going to stumble over the word in the actual presentation. So reading it out loud is critical, and that’s also a way that you can start to remember it more easily.
And I don’t recommend that people memorize their speech or presentation, but it should be comfortable enough that if your piece of paper with your notes on it falls to the floor, you still know where you’re going next. And then another thing that I recommend people do in the practice phase is to reduce their speech to simply the key bullet points, a phrase or two, an outline – and that’s what they should bring with them to the speech or presentation. A lot of times I’ll see people get up to speak, and they have full sentences written out, double-sided, in tiny print with no white space. It’s impossible to find your place in the middle of a speech. So I recommend printing out simply the outline with key phrases or words, not full sentences, and practicing giving the speech or presentation from those bullet points so that they feel comfortable and know where to look when they forget what they’re going to say.

Pete Mockaitis

Yes, I like that. Very nice. And so then when it comes to actually delivering the speech, you’ve got some thoughts when it comes to some movements and gestures that bring it to life. What are those?

Allison Shapira

I talk about three different movements – eye contact, body language, and voice. And with eye contact, I always recommend that people speak to one person at a time. So instead of scanning the room, trying to read everyone at the same time, pick someone in the room and deliver a full sentence to them or a full thought, and then look at somebody else and speak to them for a full thought. And then you’re not speaking with 100 people. You’re simply looking at one person at a time and you get a number of people in your gaze as you do that, but you focus on one person at a time. And that really calms people down. So that’s what I recommend with eye contact.
With body language, I talk about every movement being purposeful. We’re all aware of the nervous body language that people tend to use – nervous movements like wringing your hands, playing with your hair or your rings. And men and women do this, and it’s something that demonstrates to the audience that you’re nervous. So I like to practice my body language in advance, and practice different hand gestures that reinforce my messages, or practice walking around during transitions and then pausing to make a point. And then I pause and make eye contact with someone to make a point. So those are some ways in which you can incorporate more purposeful body language into your presentations.
And then the third – movement – is not technically a movement at all, but it’s the movement with your voice. So your vocal variety, whether your voice goes up or it goes down, or your energy level gets high or gets lower. So being able to play with that conversational tone is so important. A lot of times we stand up and all of the energy and life drains out of our voice because we get nervous, so our breathing constricts, which is what we were talking about earlier.
So when you’re able to pause and breathe, and take those nice deep breaths and project your voice, then you can make your voice much more conversational. And I don’t want people to use a different speaking voice in front of the room than they do when they’re offstage. I simply want them to bring their best voice on stage, as opposed to their most nervous voice. So those are the three different movements that I talk about in the book – eye contact, body language, and voice.

Pete Mockaitis

And I’d love to get your take when it comes to these matters. To what extent do you think about this from a perspective of, “Okay, in this sentence, I will use this hand gesture”, as opposed to thinking about the underlying emotion? And I guess I’m thinking about, you might call it “method acting”, in terms of, “Okay, I’m really going there emotionally, and thus naturally my voice and my hands are going to do those things because they correspond to the associated emotion”, versus, “Ah, make sure to widely spread your arms in this moment.” I guess I see pros and cons to both approaches and I worry; I think maybe that if I overdo it in terms of listing out this gesture at this phrase, then it could come across as a little bit like, “You’re just sort of doing a show, Pete. You don’t actually feel these things.” So I don’t know. What’s your take on that one?

Allison Shapira

I’m so glad that you’ve brought that up, because it is a real consideration. And I certainly don’t want people to feel like they’re acting out their speech or presentation. The idea is, natural body language doesn’t always come naturally, which is funny to say, but absolutely accurate, because in the moment we’re nervous, we’re thinking about so many things. So it can be helpful to practice in front of a mirror or videotape ourselves on a device or a phone, and try out different hand gestures. Try things out to see what matches the words we’re using and what feels natural. And by virtue of practicing it, it starts to become natural, and then when you get in front of the audience, you pause and breathe, you focus on your message. And whatever gestures you make will flow naturally as a result of that practice. But you’re right, it’s a fine balance between having it be too scripted versus more authentic. But the more you practice, the more authentic it becomes.

Pete Mockaitis

Excellent. Well now, tell me – anything else you want to make sure to mention before we shift gears and talk about some of your favorite things?

Allison Shapira

One thing that I’d like to make clear is that public speaking doesn’t just happen when you stand up onstage in front of a group of people with a microphone and a spotlight on you. Public speaking is something that happens every single day. Speaking up on a conference call, speaking up in a meeting, asking a question at a conference, even if you’re not on the panel; interviewing, pitching, speaking to clients, speaking to leadership. All of these are examples of public speaking.
So once people recognize a) that public speaking happens every single day, and b) to some of your earliest questions, that it’s critical to how we come across to others, to how we can effectively build relationships – then all of a sudden it becomes so important that we learn and become comfortable with this skill, because it affects every aspect of our life – professional and personal, and makes us more impactful in whatever it is that we believe in. So, it’s important that people see public speaking as something that they do every single day.

Pete Mockaitis

Lovely, thank you. Well now, could you share with us a favorite quote, something you find inspiring?

Allison Shapira

One of my favorite quotes is by a Persian poet, Hafiz, and I hope I pronounced his name correctly: “The words you speak become the house you live in.”

Pete Mockaitis

Thank you.

Allison Shapira

And I find that quote so powerful because it’s about the language that we use and the impact it has, not
just on others, but on ourselves. So it’s very important to choose the words that we use.

Pete Mockaitis

And how about a favorite study or experiment or a bit of research?

Allison Shapira

My favorite piece of research that I’ve read recently is about chewing gum and its impact on immediate word recall. So, there’s a couple of different studies, and I quote these in the book, talking about how chewing gum right before a speech or a test increases immediate word recall. It’s the chewing aspect that helps stimulate our brain and overcome that fight or flight response, so we can be more present and more analytically focused. The key element, of course, is to remember to spit the gum out before you get in front of an audience.

Pete Mockaitis

So now, what is “immediate word recall”? How do we define that?

Allison Shapira

Immediate word recall would be remembering what you’re supposed to say in your speech – remembering your first sentence, or remembering your main points, or in a test being able to remember what you just studied so that you can answer the questions correctly.

Pete Mockaitis

Wow, that is intriguing. And I guess the theory is that there’s a neuro pathway associated with the motion of a mouth and words, because we speak words, or how do they think that works?

Allison Shapira

It’s very interesting. And I’m not a neuroscientist, but from what I’ve read, when we get nervous, it’s the amygdala of our brain that’s overriding with that fight or flight response. And when that happens, our mind goes blank. We forget what we’re going to say because we’re preparing to run away from danger. But the act of chewing is something that stimulates – and I want to make sure I’m getting this right – it activates the prefrontal cortex, which is the more analytical part of the brain that helps us focus on what we want to say next.

Pete Mockaitis

Oh, cool. Thank you. And how about a favorite book?

Allison Shapira

Besides my own book? Favorite book. There are so many fantastic books. I just finished reading Never Split the Difference by Chris Voss. It is a negotiation book.

Pete Mockaitis

Oh, we’ve had him on the show.

Allison Shapira

Oh, you had him on the show. Fantastic!

Pete Mockaitis

That was a page turner. I’m sorry to interrupt. Tell the world why you loved it. I was a big fan of it myself.

Allison Shapira

I have studied negotiation and I have taught negotiation in the past, and there are some fantastic classic books out there on the subject. What I love about Chris’s book is the practical component of it, and it’s something that I try to emulate in my own book. I want to make sure whatever people read, it has stories to back it up and they can immediately apply it to their work. And I was reading Chris’s book while I had a negotiation going on in my business. And so, I’m reading the book and I’m making notes in the pages and I’m changing my tactics and my strategy in the moment to positively influence the negotiation. So, what I love about the book – very readable, which I appreciate, very interesting in terms of stories, and then the immediately practical, applicable tips that I could use right away. So, many, many reasons why I love that book.

Pete Mockaitis

Absolutely. Its’s a winner. And I found myself doing it all the time, in terms of trying to elicit a “No”, and it works great, especially when people are hard to get on emails. I go, “Where did they go? Are you no longer interested in being a guest on the podcast?” “Oh no, no, no, no. I’m sorry, Pete. It’s just that things got busy. I’ll grab a time right now.” [laugh] It’s awesome. Cool. And how about a favorite tool?

Allison Shapira

Favorite tool? What kind of tool?

Pete Mockaitis

It could be a hardware – it could be a hammer or a drill. It could be a piece of software or app. It could be a thought framework or checklist. Something that you use that really comes in handy.

Allison Shapira

I am a big fan of Evernote. Have you ever used Evernote?

Pete Mockaitis

Oh yes, me too. Tell me more.

Allison Shapira

There’s a point in my life where there is before Evernote and there’s after Evernote. And Evernote has given me a single place to organize my music. I’ll write songs and store them in Evernote. My business – I will … checklists and save them there. I use Evernote to draft speeches and presentations. And the instant search ability is incredible; the tagging; and then it instantly syncs across all of my devices as well. And it’s password protected. So, as an organizing tool, Evernote literally runs my life.

Pete Mockaitis

Yeah, it’s a real treat. Just lately I got a piece of plywood to stick across my treadmill, and then a Bluetooth keyboard. And with an iPad or iPhone you can just rock and roll with Evernote in one place. And then it’s right to your computer next so you can modify it, or you can put it into Word or somewhere else if you’ve got to get some fancy formatting that works just right for other people. I too am quite the fan. I like how quickly it syncs as well. It’s like, “I just typed that minutes ago and you’re right there. Thank you.”

Allison Shapira

Exactly. And then you’re in a meeting and you simply pull up your phone and all your notes for that meeting are right there. It’s incredibly helpful.

Pete Mockaitis

Mm-hmm. And how about a favorite habit?

Allison Shapira

Favorite habit. I’m practicing gratitude every morning and every afternoon.

Pete Mockaitis

And is it identifying things you’re grateful for, or how do you practice it?

Allison Shapira

Identifying things that I’m grateful for that have happened recently. And then at the end of the day, what am I grateful for in this day? And I find that has a meaningful impact on how I feel when I go to work and how I feel when I go to bed.

Pete Mockaitis

And tell me, is there a particular nugget that you share with clients or in your book that really seems to connect – it gets highlighted, retweeted, shared often? Or an original for Allison that’s connecting for folk?

Allison Shapira

“Public speaking is a skill, not a talent.” I say that over and over again, and people really appreciate that because it means you don’t have to be born a good public speaker. It’s something everyone can learn. And I also like to say that public speaking is about finding your voice and your courage to speak.

Pete Mockaitis

Yeah. And if folks want to learn more or get in touch, where would you point them?

Allison Shapira

I’d ask them to come find me on my website at GlobalPublicSpeaking.com. They can read more about the book, they can actually download a chapter of the book for free, and then they can watch a number of different videos with quick tips that I’ve recorded on public speaking. So, people will ask me a question and then I’ll answer the question in a one-minute video. And all of those videos you can find on my website at GlobalPublicSpeaking.com.

Pete Mockaitis

And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Allison Shapira

I would challenge people to come to every single meeting prepared with one point they’re going to make that will further the conversation. Recognizing that public speaking happens every single day, prepare for it in advance and have that one thought that you’re going to share. And it’s a way to have an impact without having to formally be on the agenda.

Pete Mockaitis

Beautiful. Well, Allison, this has been tons of fun. I wish you all the best of luck with your company Global Public Speaking, and the book Speak with Impact, and just all you’re up to!

Allison Shapira

Thank you, Pete. I appreciate it, and thanks for talking to me today.

366: Mastering Conversations through Compassionate Curiosity with Kwame Christian

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Kwame Christian says: "It doesn't matter how good of a point you make if they're not in a cognitive state where they can accept it."

Negotiate Anything podcast host Kwame Christian lays out the compassionate curiosity framework and how to apply it to negotiations with others and with yourself for any aspect of your life.

You’ll Learn:

  1. How and why to deal with our “inner toddler” in high-stakes conversations
  2. How being persuadable makes you persuasive
  3. Two key phrases for when you don’t know what to say

About Kwame

Kwame is a corporate attorney with a passion for using negotiation and the psychology of persuasion to help clients get the best deals possible. HisTEDx Talk, Finding Confidence in Conflict, was viewed over 24,000 times in 24 hours and Kwame also hosts the top negotiation podcast in the country, Negotiate Anything. The show has been downloaded over 250,000 times and is a resource for business professionals in over 140 different countries.

Items Mentioned in this Show:

Kwame Christian Interview Transcript

Pete Mockaitis
Kwame, welcome back to the How to Be Awesome at Your Job podcast.

Kwame Christian
Pete, thank you for having me. It’s good to be back.

Pete Mockaitis
Well, I’m thrilled to be talking about your new book, but first I want to get a little bit oriented. You are a master expert at negotiation. I understand many of your lessons have come from negotiating with your three-year-old son. Can you give us a tale behind this?

Kwame Christian
Absolutely. Pete, you will be following in my footsteps shortly because you have a ten-month-old, so I know that you’re taking notes.

Pete Mockaitis
Certainly.

Kwame Christian
This question is for you more than the audience. But, yeah, it’s been really fascinating. So, about me, I’m an attorney, but my background is in psych. I always wanted to be a psychologist, clinical psychologist. When we had Kai, my son, he’s three now, for me I was thinking to myself, this is a perfect opportunity to have a human to experiment on, so let’s play.

One of the things that I like about Kai when it comes to conflict management and my hostile negotiations with him every morning trying to get him to school is that, three-year-olds and toddlers, they are essentially unrefined humans. You are speaking to the most primitive parts of the human brain when you’re trying to break through a toddler’s tantrum.

For me as a mediator and an attorney, when I’m negotiating and mediating, I found that a lot of times, I’m dealing with a person’s inner toddler. They dress it up in professional language and professional dress and everything, but when it comes down to it, they’re not making decisions with the most evolved part of their brain. They are still responding with their base human responses that come from the limbic system.

And once I’m able to recognize that in other people, it makes it a lot easier and a lot less frustrating. I take my mornings with Kai as practice sessions. I use techniques with him, try it out with him, then I say, “Well, I wonder if I could do something similar with the people in these difficult conversations in my profession,” and shockingly, it works really effectively.

Pete Mockaitis
That’s cool. That’s cool. So you say limbic system and raw human, so we’re talking just sort of about emotion, impulse, reflex stuff.

Kwame Christian
Exactly, exactly because the thing is when it comes to these difficult conversations, the brain structures I like to focus on are the amygdala, within the limbic system, and the prefrontal cortex within the frontal lobe. The limbic and the amygdala, that houses the base emotional responses, positive and negative emotions, but predominantly negative emotions.

That’s where your fight and flight response is and where the stress response is as well, the thing that leads to the pumping of adrenaline, the elevation of the heart rate, deeper breathing and trembling of the voice, all of that is controlled by the limbic system and the stress response.

Now the interesting thing about the prefrontal cortex, that’s where we have logical reasoning, executive function and those higher level thinking mechanisms in the brain, the interesting thing about that is that, that part of the brain doesn’t fully develop until you’re about 25, early to mid-20s. It develops fully in females faster than in males. I think the difference is 22 to 25.

But it takes a while for that part of the brain to be fully developed, so when you are talking to a toddler, you are dealing with somebody who does not have the cognitive capacity to truly reign in the limbic system, to really think at that higher level consistently because their prefrontal cortex and frontal lobe isn’t fully developed yet.

It’s an interesting cognitive challenge when you look at it that way versus “This is really frustrating. Why won’t this kid stop crying?” but if you think about it and put on a scientist hat and think about it from a psychological perspective, it becomes a fascinating challenge because you recognize which brain structure is active at what time. Then it allows you to walk that baby from irrational to rational.

You’re essentially doing the same thing in your difficult conversations because people respond emotionally and so your goal is to recognize, “Okay, they’re not thinking rationally right now, let me speak to that emotional side and then I’m going to start introducing more higher level arguments and speak to the logical part of their brain once I recognize that they’ve settled down.”

Pete Mockaitis
Okay, cool. You unpack a number of these things in your book. You’ve been a little bit mysterious with the title, but I understand you’re going to speak it aloud on the show here.

Kwame Christian
Yes, so the title of the book and what’s funny is I think your listeners might find out before my listeners podcast.

Pete Mockaitis
That’s how we roll here. It’s a scoop.

Kwame Christian
That’s right. This is a scoop. This is a big deal, people, big deal. The name of the book is Nobody Will Play With Me: How to Use the Compassionate Curiosity Framework to Find Confidence in Conflict.

Pete Mockaitis
All right, you say “nobody will play with me,” tell us, where does this come from?

Kwame Christian
Yeah, it’s an odd title for a negotiation and conflict management book. But with this book, my goal is to not just inundate you with a laundry list of psychological techniques and persuasive techniques. I think that’s been done and it’s already been done well.

What I’ve recognized through meeting my listeners and doing the TED talk and doing these workshops around the country is that the first barrier that people face is emotional, within themselves. What I recognize is that for years I’ve been giving recipes to people who are afraid to get in the kitchen. They don’t care so much about what to do if they’re too afraid to do it.

I looked back on my life and I recognized the same thing was true for me. I was a people pleaser. I found it very difficult to stand up for myself in difficult conversations. When I went through a bit of an introspective process to figure out where that came from. I recognized that the genesis was an incident on the playground in first grade.

Some background on me. I’m a first-generation Caribbean-American. I grew up in a small rural town in Ohio called Tiffin. Not surprisingly, there was not very much diversity in Tiffin. We looked different and because of our strong accent, we sounded very different. It was hard to fit in.

I remember one day in particular on the playground, it was during recess. I would go to a group of friends and say, “Hey, can I play with you?” and they said no. Then I went to another group of friends, same thing and another group, same thing. Then the recess bell rang and I just burst into tears. I felt so lonely.

I made a vow that day that this would never, ever, ever happen again. People are going to like me. I’m going to have friends. I’m going to be popular. By the end of school I accomplished my goal, I was one of the most popular kids in school, but what I recognized is that oftentimes, our greatest strengths are hiding our greatest weaknesses.

That incident made me a people pleaser. When I was confronted with opportunities to engage in conflict, I would turn away because I said I worked too hard to get all these friends, I’m not going to risk it. I’m not going to jeopardize these relationships.

The book chronicles really how I was able to get over this fear of difficult conversations through the fundamentals of cognitive behavioral therapy that I did on myself. I guess I never made it to be that clinical psychologist that I always wanted to be, but I was my only patient. I was my one and only patient.

I walk the readers through how they can find confidence in conflict even if they are conflict-averse. Then at the end of the book, I share a single powerful technique that you can use in any negotiation from the kitchen table to the boardroom.

Pete Mockaitis
Well, of course, I can’t let that one just go. What is it? What is this powerful technique?

Kwame Christian
Yes. This technique is called compassionate curiosity. It’s a generally applicable approach. Like I said, the reason I wanted to do this is because when you inundate somebody with a bunch of different techniques, it might make sense logically to them, but when they’re in the heat of the moment, they’re not going to go through this laundry list of options to figure out which would be most persuasive in this moment.

I wanted to create something that could be used on the fly no matter what the conversation is, if you’re at work, or you’re having a difficult conversation with your wife, you can use it in that situation. The technique is, first, you acknowledge emotions. Second, you get curious with compassion. Third, you engage in joint problem solving.

What makes this unique is the fact that this same framework can be utilized in the external negotiation that we’re all familiar with, the conflict that’s on the outside with the other person, but also, before you engage in the conflict internally, where you acknowledge your own emotions, where you get curious about what you believe, why you believe it, why you want what you want, and then joint problem solving.

This begs the question, joint problem solving, who are the parties here because I’m in my own head.

Pete Mockaitis
I thought you were talking about marijuana. This begs the question, joint problem solving, like “Where’s he going with this? Where’s he going? Okay.”

Kwame Christian
I’m in Ohio, so that’s not happening here. Maybe in Cali, but not here.

But um, with that third step, internally, what that looks like is you’re negotiating with yourself and you’re bringing your heart and mind together to figure out a solution that works for you. Because a lot of times there might be a solution that makes sense economically, but then you look in the mirror and you hate yourself for making that deal, you don’t feel like you should have conceded.

A good deal will have something that it works for you substantively. It serves your needs, but also it’s something that you can live with emotionally. If you make a deal that makes sense logically, but really breaks you inside, it’s not a good deal. I want people to think through that thoroughly before they engage in the external negotiation.

Pete Mockaitis
Okay, cool. Could you give us an example of how that might unfold in practice?

Kwame Christian
Absolutely. And so I think about this as a mediator. I see this all the time. As a mediator, it gives me an opportunity to put myself in the unique position where I’m right in the middle of a conflict. I have a really good idea of what’s going on one side and a really good idea of what’s going on on the other side. They’re honest with me. They tell me what’s going on and what they need.

Sometimes they might get an offer and their attorney might say, “This is a really good deal. Given the likelihood of success in litigation, I think we should accept this offer.” Now, essentially that is the logical part of their brain talking. The attorney in this situation represents the logical part of their brain. He or she is saying this works, financially this works, legally this works.

Speaking as an attorney, attorneys are very risk averse. If there’s a way to get a quick win and avoid a loss, then they’ll do that. Settlement is typically the best option.

But then, if you take a moment and look at the party, you can see that it’s breaking them up inside. It doesn’t work for them. Even though it makes sense and they cognitively, logically understand that this is the best deal, they know that if they go home and they take that deal, one month later, six months later, two months later, they’ll look in the mirror and lose a little bit of respect for themselves because they feel like they capitulated.

And so, that’s a situation where the person should take a step, think about it, and then push a little bit harder because if it’s a situation where it won’t bankrupt you, you’ll survive if you roll that dice and lose in litigation, I think when it comes down to the way you look at yourself and your level of respect, you don’t want to capitulate when it’s a situation where you care about it or it means more to you than just the money and the legal exposure.

Pete Mockaitis
Intriguing. Okay, so then, you’re sort of highlighting the different areas there. The curiosity then is when you’re kind of asking those questions in terms of what’s underneath it, what’s behind it, sort of what’s going on deep down there. So that’s intriguing.

Then I guess if you’re the mediator there, you’re going to need to come about that understanding of where the other person is coming from as well so that you can find a new deal that is workable for everyone.

Kwame Christian
Exactly. Exactly. For me as a mediator, it’s tough to skirt that line. If there’s an attorney representing the party, then I would kind of step back and let those two have the discussion. But oftentimes when the party is unrepresented and they’re trying to handle it themselves, I’d have them think through it, so even if they say yes, I’ll test it.

I say to them, “Okay, now I understand that this is a deal that makes sense for you and you’re thinking about accepting this deal, but let me ask you a question, let me have you think about it from this angle. Now, if you take this home to your spouse and you let your spouse know about the outcome, what would they think about it? How would they feel? Okay. Why would they feel that way?”

Now after you get that reaction from their spouse. Now imagine they say “Oh the spouse would be really upset. They would be frustrated. They’d feel like I gave away the farm.” Then I said, “Okay, after you get that response from your spouse, how would you feel about that deal six months from now? Would you feel good about yourself?” Then they’d say, “No, I wouldn’t feel good about myself at all.”

Then I say, “Well, do you think this is a good deal still?” They would say, “No.” Then I say, “All right, let’s consider your financial situation, what you’re looking for, your interests and the legal exposure we’re dealing with. What is the counter proposal that will work for you?” They’ll come back with something a little bit more aggressive and that jives with what’s happening inside of them.

Because one of the things we need to recognize is that emotions are valid. So we can’t just try to turn ourselves into automatons and just make cold callous calculations. That’s simply not the way we operate. Those emotions are going to be there festering under the surface whether we want them to or not.

I say when it comes to the decision making process before and during the conversation, we need to constantly have that internal negotiation to make sure that the outcomes or the solutions that we consider and propose are really in line with our substantive and emotional interests.

Pete Mockaitis
Okay, that’s good stuff. So that’s in the lawyer world. Are there other instances in the course of just sort of natural thinking, decision making, sort of life planning and executing where you see some real common mismatches between the logical and the emotional?

Kwame Christian
Absolutely. You see it at home at the time, all the time. It might be a situation where you’re trying to decide where to live. You and your spouse might be deciding where to live. You have an option of living in a densely populated urban area. You’re in Chicago, so let’s say Chicago. Or you could move out to the suburbs and give yourself a little bit more space, reduce stress, reduce workload, etcetera, etcetera.

There are going to be a number of competing interests. If you were somebody who grew up in Chicago and maybe you grew up in a rougher side of Chicago, maybe you say “That upbringing made me tough, made me strong. I learned a lot. I didn’t just have book smarts, but I had street smarts. I would prefer – because of that I want to raise my child in more of a densely populated area.”

And so then, you have to a serious conversation to see within yourself before you have the conversation with your spouse to make the decision and really dig deeply into it because sometimes the emotions are legitimate and they would be long-lasting, but sometimes you recognize within yourself, “Oh, now I see why I feel this way. It’s not legitimate. It’s purely emotional in a way where I’m willing to let it go.”

For instance, I was talking to one of my friends. I did an episode where we had a sparring session, like a mock negotiation. It was me and my guest. I was playing the role of a parent and she was trying to – she was my spouse and she was trying to convince me not to spank the children. I said, “Well, I’m a Caribbean-American. I was spanked and I’m tough. My family was spanked and they did really well, so I want to continue the tradition.”

My friend told me that after he listened to that episode, it hit him that the only reason he wanted to spank his kids was because his family was from Africa and his whole family was spanked growing up. That was just the tradition. But then as an academic, when he looked back and made that determination for himself looking at the literature, he realized it wasn’t something that he wanted to do.

I’m not saying that as an indictment of spanking at all, I’m just saying that as an example of how the introspective process can lead to some unexpected results. Once you recognize the genesis of some of your emotional stances, then it leads you to question it and it could lead to the opposite, you could say, “Oh, this is legitimate. This isn’t going to go away. I need to actually take this into consideration in the decision-making process.”

But what I’m finding, and the reason that I want to include this in the book, is because I found that most people don’t think through things thoroughly before they engage in the difficult conversations. They have this conflict or this negotiation and they are discussing it feverishly when in reality, they don’t have a good understanding of what they really want or why. That leads to really poor outcomes a lot of times in these difficult conversations.

Pete Mockaitis
What I loved about the spanking example is that it really does have some emotion as well as data. I haven’t looked at all the data on spanking in great detail, but I’ve browsed a couple studies.

I would have a hard time I think myself just doing it. If the research showed that spanking was the best means of making your child a success, I’d be like, “Okay, this is kind of hard for me to do, but I guess I’ll suck it up.” I think it packs an emotional charge. We talk about your steps there in terms of you know, one, acknowledging the emotions. I think if you go there then it totally makes sense how that gets you onto sort of a level ground for having the conversation.

Because if someone is thinking, “My family spanked me and they were spanked and we are all great,” and then someone comes hard charging, “Well, take a look at these seven peer-reviewed studies and the outcomes associated with children who are spanked,” it’s just like, “Yeah, well that’s just a bunch of academic mumbo jumbo. How applicable is that to the real world?”

Right, so I think you sort of instantly probably catch some resistance as opposed to when you sort of acknowledge the emotions and have that curiosity associated with where it comes from, then it’s like, “That is kind of interesting. I guess that is where it comes from and how we operate. But a lot of families didn’t do that and they worked out fine, so I guess we’ve got a choice to make here.”

That’s really cool how if you take the time to go there, you’ll save time talking until you’re blue in the face about all your awesome data.

Kwame Christian
Exactly. Here’s the thing too. What studies have found is that people come to decisions, come to conclusions and opinions with their emotions first and then subsequently justify that with logic. It’s a reverse process because typically we think that we are well reasoned people and we come to these conclusions because of our reasoning, but it’s the opposite way.

For example, let’s stick on the spanking example because for me, if I were having that conversation with my wife and I didn’t prepare at all, I’d say, “No, I want to spank.” Then she says, “Here are these peer-reviewed studies,” I would be ill-equipped to have that conversation because I didn’t realize before the conversation that the singular reason why I wanted to spank was because of my upbringing, that’s it.

But the thing is as the conversation went, if I would have not taken the time to confront that beforehand, I would have said, “Well, all of my family is successful.” That’s an excuse really. That’s a rationalization that came after I already came to that conclusion. It makes it better for you to operate in these conversation because one of the keys to being persuasive is being persuadable.

In those conversations if you are willing to come to terms with the fact that, “Oh, I might be wrong and maybe the best thing for me, the other person and the situation as a whole is for me to adjust my position,” then that puts you in a better position to persuade this person in another situation too.

One of the things I mention in the book is I want you to consider this like relationship chess. It’s not just a short-term situation where I’m trying to be persuasive in this particular conversation and get this win. It’s over the lifetime of this relationship, how can I put myself in the best position to be as persuasive as possible and maximize value for me and the other person.

When you think about it that way, it broadens your perspective and you can see how coming to terms before the negotiation that, “Oh, I might actually be wrong,” that’s beneficial in the grand scheme of things.

Pete Mockaitis
That’s so much good stuff. Thank you. It resonates. It’s funny, when you talk about the emotion and then the rationalization. It’s interesting over the last few days – this just happened to me, so – I’ve taken a fancy lately to the website WireCutter.com, if you’ve ever been there.

Kwame Christian
Ha, yes.

Pete Mockaitis
But I just love is how – I tend to research products super thoroughly myself on Amazon and then I like it that they do that and then take it all the further in terms of “Well, we got the top ten rated things and we played with them all for hours and hours and here are our conclusions.”

I just sort of bumped into them talking about a multi-bit ratcheting screwdriver. They just sort of sang its praises in such great detail and how it’s vastly superior to all these other multi-bit ratcheting screwdrivers.

Even though I already have a screwdriver set, I just wanted it, partially just because I love excellence and the way they spoke of it was so glowing as it being vastly superior to the others and how ratcheting has its advantages. I spent like three or four days – not all day, but in idle moments – just sort of thinking about under what circumstances would I really need ratcheting in a screwdriver.

Then just today I came to the thought, well, I’ve got these blinds that I’ve been kind of dragging my feet on putting up and part of it’s because it’s unpleasant kind of shove your hand in those weird, awkward corners where there’s furniture and stuff in the way. Then you keep slipping out of it. Then you’ve got to get back into the screw.

Versus if I had a ratcheting capability, then that would make it so much easier and remove my resistance and we could get these things up and it could very well save me time if there’s just one screw that I don’t strip and have to take a trip to the store, that time savings is going to pay for itself.

I just bought it today. I did not need to spend $26 when I have screwdriving capability in my life, but I had a desire and then I found a reason. I don’t regret it, but I do see what’s happened to me here. I can be honest and humble about it.

Kwame Christian
This is brilliant. This is a great example. I like your honesty first of all with how you came to the decision because you admitted it was an emotional decision and then you worked hard to find a way to legitimize that decision. Let’s do a little role play. I’m your wife. Now we’re married. I’m gorgeous.

Pete Mockaitis
You sure are.

Kwame Christian
Pete, congratulations.

Pete Mockaitis
And you want to spank my kids.

Kwame Christian
Let’s say my goal here to stop you from buying this thing. Now, thinking about it on the external side we can see how the compassionate curiosity framework is beneficial because if I, as your wife, just focus on the fact, the truth, the reality, the logical conclusion that we do not need this, she’s speaking to the wrong part of the brain because it’s not the logical part of the brain that made that decision.

That’s why when it comes to sequencing the compassionate curiosity framework, it goes from acknowledge emotions to compassionate curiosity to joint problem solving because we recognize that you need to start with the emotions first.

Once the emotional side is addressed, then we can move to curiosity with regard to the substance of it and digging deeply into your motivations and why really you need it. Then we can work together to come up with a solution.

But we don’t start talking about solutions first because that talks about logic and practicality and things like that. And you’re not ready for that. We need to address that emotion, which in this case is actually positive, that desire.

I’ve seen the trend here because you said you admire excellence. The name of your podcast is How to be Awesome at Your Job. For me, as your wife, I would say, “All right, I understand that you have a need for higher level things and the best things in life.” Maybe what I would try to do is give you that same emotional satisfaction in another way that still protects us from that expense, but still at the same time gives you that validation that you need to find a win-win in that case.

Pete Mockaitis
I like that you’re kind of working with the same emotional pathway, you might kind of work with painting a picture of how there is excellence in using simple tools that you’ve already got and paint a picture of how, play some country music and, take your sweet time using the tools you have and enjoy doing an excellent job with what you’ve got.

That in its own way is a form of excellence with fiscal responsibility and resourcefulness. You’re using what you’ve got because you’re so smart at doing that and being creative. You’re like MacGyver.

I dig that. I think that’s intriguing too if you think about all the little decisions we make all the time with regard to our logic versus our animalistic or limbic desires. I’m thinking about it like, “I want pizza.” It’s like, “I want that delicious pizza,” so you’ve got that desire. But you realize, “Well, that pizza probably has twice as many calories as I really need to be satisfied and nourished and I would like to drop some pounds.”

There you have it. Classic. Logically, eating that pizza does not help me attain my goals, but emotionally I want it. Right then and there it seems like we can apply this framework to sort of talk yourself off the pizza ledge. How would that play out?

Kwame Christian
Exactly. It’s fascinating because you’re spot on. The compassionate curiosity framework, especially internally can be used in every single situation because we’re constantly making decisions. What they found is the vast majority of our decisions happen automatically.

In this situation, you might just find yourself with the pizza and you’re done with the pizza and now you’ve reached a level of sanity that came with your satisfaction. It’s like, “Oh, how did I get this pizza?” Well, you made that decision automatically, emotionally.

Walking you through that framework, what it could be is this. I’ll kind of put myself on the spot too. It might be a Friday night and then I say, “All right, I’m getting pizza.” That’s the conclusion I’ve come up with.

Then I stop and I say, “Okay, step one, acknowledge emotions. What is it?” “Well, I’m happy. I’m with my family. I feel good. That’s what I’m feeling right now. That is my emotion.” “Okay, well, why do you feel that way?” “Well, I remember growing up watching TGIF with my family and it feels so good. That’s why at this moment on Friday evening, I feel that good.”

“Okay, so now where does pizza come in?” “Well, every Friday I remember sitting down and my family would order AJ’s Pizza and we would eat this pizza.” “Okay, so what does your heart really want? Your heart wants connection with your family and to enjoy that warmth and accepting caring feeling that comes with spending time with the family.

But substantively, what does your body need right now because you and your wife set a goal to hit a certain body fat percentage by the end of the month and this is antithetical to those goals, so is there another way we can get that same feeling, that same emotional feeling by doing something else?”

Then you say, “You know what, maybe what we can do together as a family instead of eating pizza is sitting down – is coming up with a recipe and as a family creating a healthy dish and then sharing that together.”

Pete Mockaitis
There we go. Certainly. That’s sort of based on a warm family connection kind of emotional vibe. I’m wondering if the desire is even a little bit more simple. It’s like, because pizza is delicious and it’s greasy and crunchy and chewy and flavorful all at the same time. That is what I long to have at this moment.

Kwame Christian
Yeah, and I think a lot of times when we feel emotions as a Western society, we’ve gotten into that almost societal habit of addressing that emotion with food. If I’m sad, I’m going to eat comfort food. If I’m happy, I’m going to eat comfort food. If I’m bored, I guess I could eat something too.

When it comes to the habit structure when you think about Charles Duhigg’s book, The Power of Habit, the anatomy of a habit is trigger, behavior and reward. What’s funny is when food especially, there are multiple triggers that could be opposing triggers, happiness and sadness both could lead to pizza in the same way. Like you said, it might not even be something as elevated as oh, warmth and family time. That’s great. It might just be a trigger or a deeply ingrained habit.

Pete Mockaitis
Yeah, well, fascinating stuff. Well, boy there’s many things I wanted to get into, but we’ve already having so much fun with so much time.

Let’s talk about the fear and confidence dimension associated with going into some conversations with folks. Like you sense that there’s going to be conflict, a difference of opinion on a matter and so you’re feeling fearful. What do you suggest for tapping that fear and boosting the confidence? We got sort of one useful tool to engage in the conversation, but sort of getting your mindset right before you step in. How do you recommend we do that?

Kwame Christian
I’ll answer it two ways. Right before you step in, what I would do is I would focus on your why. What is the purpose of the conversation? When you think about the system of roots beneath a tree, sometimes, depending on the tree, the root system can go down 20 feet into the ground and spread out 40 feet away from the trunk of the tree. That’s why it is so well rooted. It’s not moving.

We have to think about our reasoning, our purpose in the same way. If fear is something that you struggle with, you need to find a reason for the conversation.

An example is I was coaching an executive at a non-profit one time and she was struggling to make the difficult asks when it came to funding for the non-profit. She said “I just don’t feel comfortable in these conversations. I don’t feel like asking. I feel like I’m annoying people.” I said, “All right, can you tell me about why you do this?” She talked about the mission and how important it was to her.

I said, “Can you think of one person, one child that you’ve helped that stands out to you?” She said, “Yeah, I can think of one. His name’s Mark. He had this story,” and she told me the story. I said, “Great. Here’s what I want you to do. Before you make any of these fundraising calls, I want you to take a picture of Mark and I want you to look at it and remember the impact that your mission had on his life, his life and his family’s life. Then I want you to make that call.”

After she did that she was able to push harder without that fear. Let me say it this way, push harder without letting the fear get in her way. The reality is in a lot of these situations, that fear and anxiety, that feeling is still going to be there. But it’s not about, again, muting these emotions and putting them away because that’s often unrealistic.

What it’s really about is finding unique ways to still accomplish what we need to accomplish in spite of those fears. If you have a conversation coming up right now, that’s going to be one of the keys.

Now, going forward what I would suggest doing is finding unique ways to put yourself in positions of difficult conversations because you need to engage in what I call rejection therapy. There was popular TED talk I think by the same title or 100 Days of Rejection was the TED talk.

Essentially it’s exposure therapy, how people get over phobias. You slightly expose yourself to a difficult conversation, like a small one. Then the next day you do another one. You find these opportunities and then as you start to do that, you’re going to find yourself becoming a little bit more comfortable in the difficult conversations.

The last one is reconceptualizing your opinion of the fear that you’re feeling. Essentially this is the cognitive reappraisal thing. What you’re doing is you’re feeling this physical sensation of fear, so maybe for you it’s heart rate and perspiration. That’s what it is for you. That’s how you know you’re afraid. Well, over time what you want to start doing is attaching that physical response to another positive emotion.

For me, even though now with these workshops I travel the country doing the negotiation and conflict management trainings, the reality is I’ve been terrified of public speaking, just absolutely terrified. To this day when I speak in public, I still have that fear response, but through the process of cognitive reappraisal I feel the exact same thing but I label it as excitement. I see this as an opportunity, so now I’m going to move toward it.

Psychologically we’re always thinking about things in terms of approach or avoid. Most likely with the fear and anxiety that people feel with difficult conversations, they are avoiding the difficult conversations. So by figuring out your why in that specific conversation and then recognizing conflict as an opportunity, those two things in conjunction will make it more likely for you to approach the conversation with more confidence.

Pete Mockaitis
Excellent. Thank you. Now I want to get your take on when it comes to the actual word choice that you’re using, do you have any favorite scripts or phrases or things you find yourself saying again and again that are just super handy tools in your back pocket.

Kwame Christian
Absolutely. It’s funny you say that because one of the things that my listeners said was an issue was that sometimes in the conversations they don’t know what to say. “I just don’t know what to say. Can you help me there?”

What I recognized is that a lot of times when you don’t know what to say, it’s a signal that you probably shouldn’t be saying something. You shouldn’t be saying anything. You should be asking a question because you don’t know what to say because you don’t know enough. Your goal at that moment is to learn something. In those moments what I do is I ask questions.

My favorite kinds of questions start with what or how. These are open ended questions that are designed to solicit information and get them talking. I also like to use ‘tell me more about blank’ or ‘help me to understand blank.’ Those two open-ended statements are thing that I go to a lot of times when I just simply don’t know what to say.

They’re really simple and they get the other person talking, which gives you more information and as we know, knowledge is power. It gives you more power and confidence in the negotiation. It also gives you time to regroup because while they’re talking, you’re listening, but you’re also gathering yourself and figuring out what’s next. I would say the two go-to phrases that I use would be ‘tell me more about this, blah, blah, blah,’ or ‘help me to understand this.’

Pete Mockaitis
Lovely, thank you. Tell me Kwame, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Kwame Christian
Absolutely. Well, yes, the book this week is going to be on sale for 99 cents just for this week. If you’re interested in getting the book and figuring out conflict-wise what you can do better and how you can get more confident, this would be the week to do it.

Pete Mockaitis
Very cool. All right. Got it. Now can you share with us a favorite quote, something you find inspiring?

Kwame Christian
Yes. There’s a difference between what people often think about negotiation and what negotiation really is. My quote is “Negotiation is not the art of deal making. It’s the art of deal discovery.” You’re going together to come and have a conversation to see if a deal exists, not try to force one if it doesn’t.

Pete Mockaitis
Cool, thank you. And how about a favorite study, or experiment or bit of research?

Kwame Christian
Yes, I will go to Stanley Milgram’s experiment on authority. This was a classic psychological experiment, back in the good old day before ethics.

Pete Mockaitis
Ethics. When you could spank your kids and no one would judge you for it.

Kwame Christian
Exactly It was the Wild, Wild West. It was terrible. But we learned a lot from it. We learned a lot from this study. For those of you who don’t know, with the Milgram experiment it was on obedience to authority.

He had somebody come into a laboratory and what the person saw was this contraption that had different levels of voltage assigned to these switches. Then you had a man in a lab coat looking very authoritative and then a person on the other side of a curtain. You were to ask the person questions. If they got it wrong, then you shocked them. The level of shock was just increasing to dangerous levels.

I think it was a full 63% of the people who went through that study took it all the way to the end, where they thought the person was actually dead.

And so this is terrifying. You just come into a lab and some man in a lab coat says, “Shock this person,” and you’re hearing the voice of what you think is a person suffering. It was really a tape recorder. But 63% went all the way and shocked this person to the point where he stopped responding and they kept shocking.

That, no pun intended, is shocking. But it tells you just how powerful deference to authority is when it comes to persuasion. That’s why confidence for me is the thing that I focus on most in this book, how you can get confidence, because the simple act of carrying yourself with confidence is by itself persuasive.

If you can carry yourself in a way that lets people know that you are an authority, somebody to be respected, they are going to respond in kind. Even if you don’t know any substantive negotiation technique, if you were to just increase your ability to demonstrate confidence and be confident in yourself, it’s going to increase your negotiation outcomes.

Pete Mockaitis
Thank you. How about a favorite book?

Kwame Christian
Shameless plug. I guess it would have to be my book right now, since I’m promoting it. But I think the best negotiation book on the market right now is Never Split the Difference by Chris Voss.

Pete Mockaitis
That keeps coming up. We had him on the show. Voss was awesome. The book was awesome. Why do you love it?

Kwame Christian
I love it because it’s so practical. He took it from the ivory tower and brought it to the real world. I love the fact that when I read books written by folks from the CIA, FBI all, everything is just military grade practicality. If it doesn’t work in the field, then they don’t use it. Everything that we learn from him is readily applicable.

I remember in some of my negotiations with opposing counsel representing my clients, I decided there’s no way. It can’t be that easy. It can’t work. And just being shocked, just being shocked.

I think if I’m going to get really nerdy with the reason why I like it, it would be this. He was able to blend an approach that is assertive. Because when I had him on the show, I said aggressive. He said, “I prefer the term assertive,” so I’ll respect that. Assertive, but friendly.

One of the critiques of the collaborative negotiation model is that it’s a little bit too fluffy. In the real world if you go against a buzz saw, you’ll just get destroyed. With Chris’s approach to negotiation, he could take everything you have and make you like him through the process. It’s brilliant.

Pete Mockaitis
Yeah. You said you work with clients, you’re like, “It can’t be this simple,” what in particular were you doing that you found to be effective but surprisingly simple?

Kwame Christian
Yeah, so I remember with a lot of these negotiations, the simple response of “How am I supposed to do that?” adjusting your position at all, and so them to negotiate themselves is shockingly powerful.

If you can do it with the proper affect, where you’re friendly and not aggressive and not threatening, it’s powerful because there is an assumption that every time somebody counters your proposal or any time there is resistance, you need to then adjust your position, but what he showed is that no, you don’t. You can keep on implementing the same technique over and over and over again. Then eventually they’ll relent.

You’re really testing their resilience throughout the conversation. What amount of what they’re doing is bluster. Are you just saying you can’t do that or are you hoping that I will just believe that.

Then if you just challenge it and just keep challenging it and challenging it, it’s incredible to see even in these incredibly positional high stakes negotiations, like with me and opposing counsel or me sitting as the mediator, it’s incredible to see how effective that is when it comes to these difficult conversations.

Pete Mockaitis
Yeah, let’s hear how you’d say “How am I supposed to do that?”

Kwame Christian
So just like that. That’s the crazy part about it, Pete.

Pete Mockaitis
I always thought it would be a little bit more warm and fun like “Kwame, how am I supposed to do that?”

Kwame Christian
I would say it like this, if I’m talking to opposing counsel, I would say, “Well, first of all, Pete, I definitely understand where you’re coming from, but I represent a client here, so how am I supposed to do that? His interests are this, that and the other. How am I supposed to accept that?” Then silence. Then they start thinking, “Hm, that’s a good point, how is he supposed to do that?” It’s crazy.

Pete Mockaitis
Yeah. Let me figure that out for you.

Kwame Christian
Right. I’m like, “All right, well you get back to me. I’ll be right here.”

Pete Mockaitis
All right, how about a favorite tool?

Kwame Christian
Tool. When we’re talking about tools, I would say honestly, the compassionate curiosity framework because I spent a lot of time trying to figure out and give voice to the technique that I use naturally. This is what it is. I like the flexibility of it. I like the fact when I am feeling that fight, flight or freeze, I have a go-to that I can utilize if I’m not cognitively at my best because the thing is it happens to everybody.

We all get flustered. We all find ourselves in a difficult conversation and we get heated and we feel our amygdala starting to take over and we feel the rush of adrenaline going through. We say, “Oh no, now I’m triggered. I can’t think straight. What am I supposed to do?” I know I can implement that technique in every single situation I find myself in. I use it as my North Star. I can always use it to gather myself.

Whenever I teach, whether it’s a procurement people or people in a leadership class or other attorneys, the compassionate curiosity framework is the basis. And then upon that base, we put on those other persuasive techniques, but in every situation, that’s going to be my foundation.

Pete Mockaitis
Tell me is there a particular nugget you share that really seems to connect and resonate with folks as you’re teaching this stuff?

Kwame Christian
I think it’s the recognition of the importance of psychology. First of all to understand ourselves and what we’re feeling in order to normalize the situation so we know we’re not weird or broken or damaged. Then also when we extrapolate those psychological principles to the other side, it helps you to recognize, “Wow, this is why I’m having so much trouble in these conversations because I’m speaking to their logical side when it’s really their emotional side engaged.”

I think the point that really resonates with people is I say that it doesn’t matter how good of a point you make if they’re not in a cognitive state where they can accept it, where they can actually understand it. Just slow down and hold those points until they’re ready.

I think the biggest takeaway for people is patience. It’s okay to have these conversations about issues that are emotional in the business world because I think a lot of times people think it’s taboo, so they just go straight to substance, but they’re missing out on a lot of value when it comes to their ability to persuade by overlooking the emotional aspect.

Pete Mockaitis
Awesome. If folks want to learn more or get in touch, where would you point them?

Kwame Christian
Check out the Negotiate Anything podcast. That will be an easy one. I’m assuming your podcast listeners like listening to podcasts so that will be a good start. Then connect with me on LinkedIn as well.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Kwame Christian
Call to action this week, this time is going to be – it will be two things. First, check out the book on Amazon.

Second, take the opportunity to engage in these difficult conversations because the way I look at it, the best things in our life lie on the other side of a difficult conversation, whether it’s personal or professional, there is going to be a difficult conversation or a difficult person standing in our way.

We need to move toward these conflicts, not move away from them because when you think about it opportunistically, there is a benefit to these conversations, you just need to be creative and find it. Then once you do, utilize the compassionate curiosity framework to get the most out of it.

Pete Mockaitis
Beautiful. Well, Kwame, this has been fun. I wish you tons of luck with the book and the podcast and all the stuff you’re doing.

Kwame Christian
Thank you. Likewise. And thanks for having me back on, Pete. I appreciate it.

365: How to Switch to a Completely Different Career with Dr. Dawn Graham

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Dr. Dawn Graham says: "Match first, stand out second."

Wharton Career Director and Author of Switchers Dr. Dawn Graham shows how to make yourself an attractive candidate during a career switch.

You’ll Learn:

  1. The number one advantage of being a switcher
  2. Three tips for rebranding yourself on LinkedIn
  3. How to answer the “Why do you want this job?” question

About Dawn

Dr. Dawn Graham is a career switch coach, Wharton Lecturer & EMBA Career Director, author, licensed psychologist, Forbes contributor, and Sirius XM Radio Host of the popular “Career Talk” show. She combines her experience as an Expert Career Coach, Licensed Psychologist, and Former Recruiter to give career switchers the strategies they need to break through obstacles and land the job they want.

Items Mentioned in this Show:

Dr. Dawn Graham Interview Transcript

Pete Mockaitis
Dawn, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Dawn Graham
I’m happy to be here, Pete.

Pete Mockaitis
Well, one thing I learned about you is that you have a love for Halloween. We’re recording this in early October, so you might land very near Halloween for the airing of this episode. What’s the story behind you and Halloween?

Dawn Graham
Yeah, so it is my favorite holiday. I’m an October baby, so of course, all of my celebrations growing up centered around Halloween theme. I pretty much thought it was pretty normal for everybody to carve pumpkins and watch scary movies and go to haunted houses around their birthday, but apparently it’s kind of just an October thing. But that is why I love Halloween so much.

Pete Mockaitis
That’s great. Can you recall a particular haunted house experience that really stuck with you in terms of the terror?

Dawn Graham
I know we only have 45 minutes here, so I’m going to keep it brief, but I actually for the first time in my life went to the one in Philadelphia, the penitentiary, which is up there with one of the scariest ones.

Last year they did a very cool thing where they had a hex-challenge, where they took six people and they put you in various kinds of escape situations. One person got their hand cuffed and put a hood over his head. We had to kind of help get him to escape. But a number of things like that. That probably was one of the best ones I’ve been to.

Pete Mockaitis
When you said hex, I was like uh-oh, like freaky witchcraft spell stuff, but it was like, oh, this sounds like wholesome team work and building and engagement activities.

Dawn Graham
It was teamwork. One person got buried alive and we had to find something to get her unburied. It was pretty intense, but definitely all safe and no witchcraft at all.

Pete Mockaitis
That’s cool. I love those escape rooms. I’ve done that maybe four times. At least the ones I’ve been to, it seems like they very conscientiously try to subtly make it harder or easier based on how you’re doing with regard to the clock so that you always feel – at least in my experience – like we solved it with just a couple minutes left. How exciting.

Dawn Graham
Exactly, exactly. The hints start pouring in towards those last 10 – 15 minutes. Go to the left. Pick up the book. It’s under the book.

Pete Mockaitis
I know what they’re doing, but I still love it. I do. I want to – that’s my favorite outcome for any game is to win but for it to be close.

Dawn Graham
Yeah, no, I think they’ve got that nailed.

Pete Mockaitis
So tell us a little bit about your role. You are the director of career management at Wharton. What is your role there?

Dawn Graham
I work with the executive MBA population. All of our executive MBAs are employed full time and they come to the program every other Friday/Saturday for two years. They complete the same degree as the full time MBAs, just on a different format.

As the career director for that group, we’re much more of a coaching model. Obviously career management is something that you do for life. What we do is we try and teach students how to manage their career both where they are currently but also to brand themselves and to gain the skills and close the gaps they’re looking to close so that they’re marketable for a lifetime.

Pete Mockaitis
Excellent. Now you’ve kind of captured some of the knowledge that you’ve shared with this population in your book Switchers. What’s the big idea behind the book?

Dawn Graham
The big idea behind the book is that even though a lot of our students here are aiming to stay at their current company for a while, some of them are wanting to make a significant career switch and they are mid-career. They’ve built pretty impressive careers for the last 15 to 20 years and now they want to do something very different.

For this population, what I’ve learned is that even though they’re extremely capable, they’ve done pretty amazing things, the job market, particularly the applicant tracking systems, and the new algorithms and all the different ways that companies are using technology to hire, are actually biased against this population because they’re looking for a match, looking for key words, key titles, key experiences in certain things that a switcher wouldn’t have.

What I realized is that there has to be a way around this bias so that these very qualified individuals can get in front of the hiring managers a different way and be assessed as a candidate.

Pete Mockaitis
That is excellent and I’m sure a breath of fresh air for many people listening like “Yes, I keep sort of getting the kind of format rejection letter associated. It seems like I just don’t have those key word triggers.”

It’s one of the most frustrating things I think when a system, which is – it makes sense. There’s a glut of applicants. You’ve got to have some kind of processes and systems and automation to make it a manageable job for people hiring, but when it’s working against fantastic talent that they’d really be well served to have, then everybody loses. It’s just a darn shame.

Dawn Graham
Yeah, it makes it very difficult for the companies to find all the qualified people out there. It makes it very difficult for people who want to switch to make that happen.

The strategies in the book Switchers are ones that in my opinion are win-win for both the candidates and the hiring managers because when you hire a switcher, typically that person has made a commitment, they’re hungry to do the job, they’re curious, they’re willing to roll their sleeves up and they’re willing to do a lot more in certain cases to prove that they’re worthy of that role.

Pete Mockaitis
Right. I’m just thinking about all the benefits associated with someone who has less experience, that can seem like a liability, but it can also really be an asset in terms of “Oh wow, you think about this in a completely different way than the rest of us. Sometimes it’s annoying to have to catch you up and explain why this makes perfect sense and other times you’re the one who’s coming up with brilliant ideas for that very reason, that you’re coming at it from a completely different place.”

Dawn Graham
Yeah, and I’ll tell you Pete, in today’s job market, what used to be linear careers that tended to stay the same for a number of years, what we’re seeing is companies are looking more and more for people who are able to think critically, are able to influence others across different cultures, across different functions. They’re looking for people who see creative ways and interconnections that other people haven’t seen.

They are looking for individuals who aren’t necessarily going to follow a playbook, which is another reason why I think switchers are so desirable because they are taking their skills and their experience and they’re remolding in a way to apply it to the new market.

Companies can’t keep up with hiring these days because jobs are changing so quickly, so people who have switched jobs frequently and have made progress and landed quick wins in those jobs are actually going to be more employable over time.

Pete Mockaitis
That’s excellent. Maybe we can open it up as before we get into some of the nitty gritty for what to do is could you tell us a fun tale of a career switcher who made a big change and had a smashing success by doing so?

Dawn Graham
We have a lot of those success stories here. I think in part because people put in the time and recognize that it is up to them, the ball is in their court.

One person that I can speak to that is a perfect example of this is we had somebody who for years had been a lawyer and she wanted to move into human resources, but obviously when you put forward that I’m an attorney, human resources sees that as a complete mismatch.

But what we did is we totally rebranded her resume, her LinkedIn and her pitch. Instead of leading with I’m an attorney who wants to make a change,” it began with the things that she had done in her past that related most closely to HR. She’d done a lot of work with compliance and employer relations.

While that was a smaller part of her job, she put that in the forefront and ended up taking a job internal to her company, which is one of the best ways to make a switch actually is making a functional switch internally in a company where you’ve made relationships, you’ve made progress in getting known, you’ve accomplished in your current role, you have a history of doing well, you have a history of showing up and being reliable.

The company wants you to stay, so they may be more willing to take a chance on you in a new role. That’s what she did. She did that for two years and then eventually moved to a startup in HR, which is essentially where she wanted to land.

We call this a stepping stone switch because she wanted to make a functional and industry switch but she did it in two steps. First she moved into her current organization’s HR role by rebranding herself, did that for two years, and then moved into a very small startup in the tech industry, which was different from where she was working.

Pete Mockaitis
That’s clever. It seems a sensible thing to do, don’t say “Hey, I’m an attorney looking to switch into human resources,” but rather highlight your human resources-y type experience. I guess if you don’t stop to think about it, you would just very likely probably just do what’s natural, which is to tell it like it is. “Yeah, I’m a lawyer looking to do human resources,” but that’s not the optimal path and it makes a lot of sense when you lay it out that way.

Dawn Graham
Yeah, another example of that that is – lays it out very clearly in just that one piece is had an individual who was in pharma and was on the clinical side, very smart, had a PhD, background in pharma, but wanted to move to the corporate side to do strategy. Pharma is one of those industries where you’re on one side or the other.

Leading off with I have a PhD in chemistry and I have the scientific background, actually hindered the switch, but once that was dropped from the story, it became here are the skills I have in the strategic side, the corporate side, so people could see her as somebody with the skills they wanted.

What happened is that once she got into that final pool using that as her starting point, the PhD became a unique selling point that made her even more qualified than the other candidates who didn’t have that.

What I always say Pete is match first, stand out second. What I mean by that is go in with the skills you have that they are most interested in, regardless of the other impressive skills you might have and then once you’re in that final pool, they’re going to ask you, “Well, what makes you different from the other two or three candidates?” and that’s when you come in with your unique background.

Pete Mockaitis
That is well said and it just resonates as true in terms of because at the first stage, it’s like there’s tunnel vision. The blinders are on. It’s like this is what I’m looking for.

Then it’s sort of – it’s almost hard when you’re in the hiring resume reviewing position to really be creative and open-ended and freewheeling and thoughtful in such a way because you just don’t have that luxury when you’re churning through so many potential resumes and applicants.

Versus when you’re in the final stage, it’s sort of like, “Okay, well, these are real human beings. I’ve really got a sense for what I like about them. Now, I’m really starting to sort of imagine working with them,” and that really sort of makes sense that that kind of thinking can work to your advantage at that stage, but not earlier.

Dawn Graham
Yeah, I think a lot of people believe that a hiring manager is going to do that work for them, that they’re going to take their resume and start making inferences, “Well, if you can do this, then maybe you can do this.”

Unfortunately, what we know is that maybe – even if you get through the applicant tracking system, which more than 75% of resumes do not – even if you get to human eyes you’re going to get six to ten seconds. In that six to ten seconds, there’s not a lot of time for somebody to make interpretations or think about how you might fit in the role, so you have to tell them up front and center. They have to see the words that they’re looking to see.

Pete Mockaitis
Well, Dawn, I love that we’ve already gotten into some really juicy tips and tactics, but I want to kind of rewind a smidge and zoom out to think about first of all, who are the sorts of people who might really benefit from doing some switching? Are there some key indicators or signs that you’d be well served to make a switch in your career?

Dawn Graham
I think a lot of people are recognizing that the ladder they got on initially is maybe going nowhere because of industry changes or robots have come in and taken over or you maybe have learned about careers that didn’t exist when you first started working. I think a lot of people are finding themselves in this space of wanting to do something different.

But I think the book can be helpful for any job seeker because the tips in it make complete sense no matter what type of job change you’re looking to make.

But I mean people who are looking to go from say military to civilian jobs or people looking to go from maybe an academic job to a corporate job or government to corporate or individuals who are in one type of function in corporate and want to do a completely different function, sure, there’s a couple of paths where you need a certain education and a certain license to do, but there’s so many that don’t require those specific steps.

The reason I wrote Switchers is because there really wasn’t a manual to give somebody a road map to make that switch. There’s over 700 books about what do I want to do with my life, but nobody wrote the book about, “now that I figured it out, how do I actually get there?”

Pete Mockaitis
That’s excellent. All right. We’ve already talked about some of the key parts of the process associated with executing that switch. Could you maybe orient us in terms of broad strokes overview picture, what are sort of the key steps in the process from start to finish if we’re going to get the overview picture?

Dawn Graham
Yeah, I think first you’ve got to determine if a switch is for you. The book talks about the different type of switches that you can make and the difficulty levels. I think each individual has to assess is this right for me in my life.

There’s an assessment in the book that talks about “what does this mean for me?” because I’ve seen people who have said, “I really, really want this,” but then all of the sudden it becomes, “Well, I don’t want to give up my salary,” or “I don’t want to move,” or “I don’t want to have a bad commute,” or “I don’t want to give up being a manger.” You start to throw in all these yes, buts.

You have to think about the fact that maybe a switch isn’t right for you and maybe you are either happier in your job than you realized or you’re too tied to that identity of your career and this isn’t the best time. I think that’s step one, before you do too much in the way of going down that path.

Then I say go all in on Plan A. What I mean by that is you have to develop this target, which in the book I call Plan A. It has to be ridiculously specific. I find that a lot of people know when they’re done with a given career, but they don’t think as hard about what they want to do next.

The second step is really understanding where you want to go, doing your market research, understanding the skills that are important in that area, starting to build connections in that area and assessing where you fit because if you waver at all, if you have what I call a Plan B, you’re obviously not convinced you can do this. If you’re not convinced, you’re not going to convince a hiring manager or your network contact. You have to be all in. The book talks about how you can get there.

Then the next step would be rebranding yourself, like we talked about with the examples earlier. You need to show up as the person they’re expecting because there’s a lot of bias out there. Hiring managers don’t have a lot of time to dig through and make inferences.

Getting a brand that aligns with where you’re going and creating that image on your LinkedIn, on your resume, with your network contacts is so critical because, again, match first, stand out second. The book talks about how you can look at your skills and you can do this.

Then once you do that, then you really need to get – you need to get out there and network. I know that’s a word that people hate. I call it creating ambassadors in the book.

But here’s the thing, a lot of people don’t recognize that they have a huge network already. They might say, “Well, yeah, but nobody works in the companies or the field that I want to go into.” But what I say is that you’re definitely underestimating the second level of contacts. The second level of contacts are the people those people know.

Once you start branching out into those circles, you’re going to be surprised at the network you actually have built. I talk about that. We can get into that more later.

Then obviously the last step is putting everything together and keeping the ball in your court, meaning you drive this process. You build your network. You build your plan for interviewing. You build the process of creating a compensation package that you’re looking for. You kind of have to drive all of that and keep that going.

And it’s hard and it’s frustrating because you’re going to get some no’s. I’m not going to sugarcoat it and say, “Oh everybody’s just going to be falling over, ready to hire you for twice your salary.” This is a tough process. There’s going to be rejection and there’s going to be things that aren’t fair.

The book talks about those things and how to prepare for them and even how to navigate them, but I also think it’s important to let people know that this is a tough process even though there is a roadmap for it.

Pete Mockaitis
Well, certainly as you’ve sort of laid it out, it’s like oh, this is a lot of stuff. I know it will vary wildly, but could you give us maybe a rough sense in terms of hours on this process, on the hunt, roughly, hey, from X to Y, you might expect is what you’re signing up for when you want to do a switch?

Dawn Graham
Yeah, I think it depends on the industry you’re going, how big the switch is, so are you looking to make an industry switch, a functional switch, are you looking to do both, how the market is in that area? So if you’re looking to go into venture capital, obviously that’s a much, much smaller niche area than some other switches you might be going into.

I think that’s the reason that the first chapter or two in the book talk about doing this assessment and saying “am I ready for this?” because what I don’t want people to do – I’ve seen people, Pete, go back they decide I’m going to make this switch and the first step is “I want to do is go back to school” and they spend two years getting a graduate degree and investing all that time and money.

One person I know did her internship. She went back to school for speech therapy. The internship, which is the very last piece of this tier program, she’s like, “This is not at all what I expected it to be. I don’t want to do this.” Now what?

I’ve seen this happen so many times. It makes sense. People are very, very tied to their identity and what that entails. That might mean a certain income level. That might mean a certain lifestyle. That might mean how you spend your time with your family or in your neighborhood or whatever those things are.

I want people to be very aware of the fact that this could be a great change for your career, but there are other levers that it might pull along the way. If you’re not ready to do that right now, that’s okay, but I don’t want you to get all the way through the book and realize that. I want you to know upfront.

Pete Mockaitis
Oh yeah, that’s good. I would love to get – do you have any sort of pro-tips for doing a quick kind of a preview in order to not make that mistake of “Uh-oh, I don’t like this at all?”

Dawn Graham
Yeah. Well, one of the things that I talk about in the book is really trying things on. There’s an assessment and it talks about what are you willing to give up. Are you willing to give up pay? Are you willing to do all these different things? How much time are you willing to spend on it? And those things. There’s that.

But then I see you really have to say how this fits for you. You have to go talk to people who are doing this. You have to go maybe shadow people who are doing this. You have to really look at what it is because if you’re not willing to – I say this in the book a lot – I’m like, if you’re not willing to lose, you’re not ready to switch.

What I mean by that is that with every change, good, bad, or otherwise, there are things that are going to go away, there are things that are going to be added, and then there’s things that are going to stay the same. Most people only think about the great things when they’re changing a job, but if you’re not thinking about those things that may change in a way that you didn’t anticipate, you might be disappointed.

Pete Mockaitis
That’s great stuff. Now I want to dig into a couple of the components of the steps to hear some of your favorite tips and tricks. You say want to get ridiculously specific and be all in. Could you give us an example of what “ridiculously specific” sounds like and what “all in” sounds like and what “not quite there” sounds like in these two categories?

Dawn Graham
Yeah, so ridiculously specific means you know the geography you want to be in, it means you know the companies you want to be in, the level, the compensation, you know the culture you want to work in, you know the size company, you know the titles that you’re looking at, you know how your brand fits those titles, you start to build out your network in that area.

But it’s very, very targeted so that you can have a brand statement that if you say that to anybody, they’re going to get what you mean or they’re going to be able to give you a piece of data that gets you to where you want to be. In most cases, that’s a company.

If you know the companies you’re targeting, one of the best ways you can get advice is to share those company names with people you know because chances are even if they don’t work there, they have neighbors, friends, family, and former classmates, former colleagues, and they probably know somebody. That’s just one example.

If you’re telling me, “Well, I have to Plan As. I either want to be a consultant in strategy or I want to be in finance,” then you’re not ready because the thing is social capital is very, very important today. I don’t want to spend my social currency on somebody’s who’s not sure.

If you tell me I want to go one of these two paths, if I give you a name of somebody and then you change your mind two months from now, I’ve kind of wasted one of my social currency cards on you, so I’m going to wait until you convince me that you’ve decided which path you want to take.

I kind of equate it to the difference between – if you have somebody come up and they say, “Oh, Pete, I need you to help me find a new apartment. My lease is up.” You say, “Great, I’d be happy to help. What are you looking for?” They say, “Well, one or two bedrooms, one or two bathrooms, not really sure of location, I haven’t really calculated the rent yet, but-“ You’re going to say, “Well, you’re asking me to do all the work for you. I can’t possibly help you unless you give me some specifics.”

You can kind of use that example to say if that’s how you’re going to your contacts, you’re not ready. They can’t help you and worse they may see you as whimsical, so when you are ready, you damage that contact potentially.

Pete Mockaitis
Yeah, that’s well said. Then I want to now dig into the brand development side of things. What are some of your favorite tips there? You mentioned that you have it with the LinkedIn and the resume. What are sort of some of the best practices in terms of modifying those to tell the story you want to?

Dawn Graham
Yes, you’re always building your brand, whether you think you have one or not, you do because the human brain loves to categorize. All the actions you do, the people you associate with, how you show up, are you on time, are you late, what you say, do you roll your eyes, your body language, your emails, your dress, all this stuff. People are building a brand about you and chances are your brand is very much tied to the job you’re in now. You have to shift that.

A lot of people push back on this Pete because they say, “Oh brand. I’m not a brand. I’m a person,” or, “That doesn’t feel genuine to me.” But here’s the deal, you have a brand whether you like it or not. I say why not control what you’re putting out there so that people start seeing you in this new light.

What I encourage people to do is take a look at their entire selves, look into all of their skills, all of their titles, everything they’ve done without qualifying any of it and then start to pick and choose those things that are going to be most interesting to the audience they’re targeting. Of course you have to look at your audience as well.

A very easy example I can say is if you were going to buy a car and you were a young family. The salesperson was saying, “This car can go from 0 to 60 in five seconds. It’s got leather seats. It’s got this great sound system.” As a young family you’d be saying, “This isn’t the car for me.”

However, if that salesperson said, “It has eight airbags and run-flat tires and it has this child-locking safety system,” all of the sudden that car seems appealing to you. The thing is all of those features might be in one vehicle. It’s about what you put out there to your audience.

Knowing your audience and putting those things out there that are going to resonate with them is really what brand is about. It’s not being fake. It’s completely authentic. It’s just choosing what things you’re putting out first and then those other things are still a part of you, but that’s not the part your audience is most interested in.

Pete Mockaitis
Understood. Once you’re kind of clear on what they’d like to see and what you honestly have to show in those realms, do you have sort of nitty gritty tips when it comes to the actual making or tweaking of the LinkedIn profile and the resume document?

Dawn Graham
What I would say is that as important as the things you put on, are the things you take off. One of the best tips I have in this area are you don’t just layer on these other things because as we talked about in the example, a few minutes ago, if you’re leading with a PhD and you’re looking to move into a corporate job, they’re immediately seeing you as not a fit.

It may be painful to take that off of your resume or your LinkedIn because you worked really hard to earn it and I completely understand that, but if it’s getting in your way versus building a bridge, you need to think about yourself as this new brand.

Again, that could come in later as one of those unique selling points that seals the deal, but that’s one of the things I’d say when you’re looking at your resume and LinkedIn what you take off is just as important as what you put on.

Pete Mockaitis
When you say take off, now I’m thinking okay, you can drop the doctor or the PhD after your name at the top and you can maybe skip the work experience associated with you in the lab or your research that you’re doing, but are you also saying that in the education section, that’s just not there anymore?

Dawn Graham
No, I would not necessarily say that. What I would say is you need to take a look at the whole landscape and you have to kind of circle what is my new audience going to be most interested in. We can do that by looking at job descriptions, you can talk to people in the industry, you can talk to hiring managers in the industry to find out what is most marketable.

Then there are things that you just might want to leave off. Maybe you want to leave it off of your resume, but yet put it on LinkedIn because it’s one of those things that those are nice to have or maybe you just decide that your market is telling you they don’t want to see this PhD or you have five degrees.

That in and of itself, some people say, “Oh, doesn’t that make me look really impressive?” I say, “No, it actually makes you look really confused.” You want to take those off.

Or maybe your titles are very specific to a given industry but don’t really speak publically about what you did. These are marketing documents.

I want to be clear, Pete, I’m not telling anybody to lie or make things up, but what I am telling you to do is think about if you’ve got this really wonky title that’s only recognizable internal to your organization, you might want to change that to manager and then put your title in one of the bullet points so that people understand what you do.

Because there’s this fine line between being completely 100% writing something that is internal to your company but nobody else in the world could possibly understand and modifying it so that you say, “This is really a sales manager. We call it an evangelist in my company. I know that means nothing to the real world, so I put sales manager.”

Pete Mockaitis
Yeah, excellent.  Okay, cool. I’m thinking about when it comes to LinkedIn, any pro-tips when it comes to the headline and how you play that game?

Dawn Graham
Yeah, so remember that people look at LinkedIn on different devices. More often than not people are looking at things on their mobile phone nowadays. Think about everything from that perspective in terms of length of emails and such.

You want to put in your headline something that’s understandable, something that a recruiter or somebody looking for you would be searching on. A lot of people put kind of cute titles like Jedi, things that, but let’s face it, no recruiter’s going there and typing Jedi. They’re-

Pete Mockaitis
I want an SQL Jedi. That’s what I

Dawn Graham
Yeah. There’s a balance between what is somebody actually searching for and what is going to be descriptive about what I’m doing.

One, absolutely modify your headline. You have a number of characters. A lot of people default to their current job, but especially if you’re a switcher, you definitely don’t want that to be the case. You want it to be more aspirational in nature.

Again, you’re not making stuff up, but you might say ‘ideally suited to’ or you might have 10% of your job is what you really want to make 100% of your job. If that’s in your background, that’s fine to put in your headline if you’ve done it. Or maybe it was three jobs ago and you’re like, “Well, that’s not what I do now.” You know what? That’s okay, you have that experience so you can put that front and center because remember that’s what your audience wants to see and you have it.

Pete Mockaitis
Excellent. I want to get a couple quick tips if you find yourself in the good position of having an interview. Any quick do’s and don’ts?

Dawn Graham
Yes. If you get to the interview stage, I think one of the things you have to remember is that you’ve now earned a seat at the table. I think one of the things that I encourage switchers to do is not psych themselves out because it’s really easy to look at the job description and say “But I don’t have this and I don’t have that. These other candidates-“ forget it. You’ve earned your seat there. You are – you’ve evened the playing field.

The other thing is if you’ve earned your seat at the interview table, chances are they believe you have the basic skills to the do job. If you were referred in, then that goes a long way in showing fit because that’s one of the ways that company’s asset fit that somebody referred you in.

The one thing that people often overlook is what I call the motivation question and preparing for this in a deep way. That question is in some form “Why do you want this job now? What is it that you’re trying to – why do you want to be here? Why do you want this position?”

It’s a very common question that people are asked in all interviews, yet most of the answers are underwhelming. They’re not thought through. “Well, I’m passionate about what your company is doing,” or “Your company has got a great reputation,” or something that’s pretty generic.

I would say this is the make or break question. This is the question where they’re going to hire you or not because this is the question that tells them how hungry you are to do this work. That’s what they’re looking for. They’re looking for people who are hungry, who are going to come in and as the job changes, people can adapt to that job as balls come in out of left field, people who can handle those situations.

They’re looking for people who have committed in some way in their background to building a career in this direction. They’re looking for people who understand how this fits into their longer career trajectory and they’re looking for people who are genuine about why they want to be at this company and who have done their research. They need a very specific answer. If you nail that question, that’s where you’re going to seal the deal.

Pete Mockaitis
You mentioned most answers are underwhelming and so I can think of many underwhelming responses, “Well this is – you’re a leader in this industry, which I’m very passionate about. I’ve always had a longstanding interest in this area. It would just be great to be here.” I can think that’s underwhelming. Can you give us a demo of what nailing it sounds like?

Dawn Graham
Yeah. There’s actually just kind of a process in the book about what I call your career story. Your career story is what you’re really going to develop to nail this question. The career story goes through a couple of different aspects of kind of nailing the motivation question.

You want to essentially go through how you’ve committed to the actual job already, meaning that if you’re a switcher, you’ve maybe done an internship or maybe you’ve volunteered or maybe you have taken some classes, gotten a certification. There’s a lot of things that you can do to get that type of experience. You want it to fit into your story as genuine and fit into the long-term career plan and you want to show how your skills nail what they’re doing.

For example, let’s go back to the lawyer from the beginning of the interview who is looking to switch into HR. What she may say is something along the lines of when they ask her “Why do you want to be in this position?”

“Well, I spent the last two years working to help employees develop a compliance program around working from home so that we could reduce the risk that comes from that while also increasing employee engagement. After building this program with the employees input, we increased employee satisfaction by 20% while also reducing the risk of having people work from home.

After doing this what I realized is that my background as an attorney can really fit into the needs of HR as companies are looking to grow and increase employee engagement and reduce risk around retention. Now I’m looking to move into your company, which is a growing start up, where one of the things that you talked about in your mission statement is building a company around the employees.

That’s something that really resonated with me based on the type of work that I’ve been doing. In addition to having the direct experience of working in these types of situations, my background as an attorney will bring an added level of understanding of the compliance in this area.”

Okay, Pete, I just made that up, but you put me on the spot. I’m neither a lawyer nor in HR compliance, but what you can see in that example is that this person used some clear examples of things that she’s done, so she shows a commitment to it. She has put forth some achievements that she had in this area.

She tied it into the company mission that the company is looking to do and she tied it into her own interests, which is a much more compelling answer than “I think it’s really cool that your company is really focused on employees and I want to help with that.”

Pete Mockaitis
Right, yes. I like it’s just sort of un-missable in terms of “Okay, yup, that’s what you’re in to. That’s what you have done. This fits. That’s great.”

You mentioned the mission statement and I did put you on the spot. I think some companies are alive and for real and others they’re less so, but that notion that if you’re connecting your stuff to their stuff, whether it’s – you’ve interviewed three employees and one theme that came through there was this, that would count too, if not the mission statement piece.

Then that really sends the message, you have done your research and you get it. You get us and sort of what we’re about. It just sort of says, “Yes, you are in fact about what we are about. Excellent.”

Dawn Graham
Yeah, and I think the important thing about that is that there’s a concrete example involved. It’s really easy to say, “I’m totally into that,” or, “That resonates with me,” but when you can bring forth a concrete answer that shows your commitment to it, like, “Here’s what I’ve done that aligns with what you’re telling me is important.” That nails it for a company. They’re like, “Okay, yeah. That totally makes sense.”

Pete Mockaitis
Lovely. Well, Dawn tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dawn Graham
Yeah, I think one of the other pieces of Switchers that I worked really hard to make different is adding a lot of psychology to it. As a licensed psychologist, one of the things that I realized early on is that business interactions, particularly the job search is very much about psychology and how humans understand one another and interact.

There’s a number of things in the book that talk about this and understanding things like loss aversion or confirmation bias or reversible decisions and other things like this that help people, again, whether you’re a switcher or not, understand what’s happening on the other side of the desk so that you can be as competitive as any non-switcher in this process.

Because when you understand what the biases are for a hiring manager against hiring somebody who doesn’t have a traditional background, then you have a competitive advantage of putting together a strategy to combat that.

Pete Mockaitis
Beautiful. Thank you. Now can you share with us a favorite quote, something you find inspiring?

Dawn Graham
I have to say, I’ll give you one that I find inspiring, but then I want to give you one of my own that I like to say a lot. “You’re always one decision away from a totally different life.” I love that. Very inspiring. Then one of the things I say to my students a lot is “Life is what happens when preparation meets networking.” A little play on Seneca’s standard quote there.

Pete Mockaitis
How about a favorite book?

Dawn Graham
I have many favorite books as I’m sure most of your listeners do. But one of the ones that I’ve read recently that I like a lot is Build Your Dream Network by Kelly Hoey. If you’re one of those people who doesn’t like networking or doesn’t see the benefit in it, you need to read this book.

Pete Mockaitis
Oh yeah, we had Kelly on the show. She’s great.

Dawn Graham
Perfect.

Pete Mockaitis
How about a favorite tool?

Dawn Graham
One of the favorite tools I like and I references this in Switchers a lot is Steve Dalton’s The 2-Hour Job Search. It’s another great book, but specifically the tool he creates in The 2-Hour Job Search pinpoints that part of the job search process that’s very ambiguous and everybody hates. If you are going through a job search process, I completely recommend that book.

Pete Mockaitis
What’s the ambiguous part we all hate?

Dawn Graham
The ambiguous part you all hate is that part in between figuring out what you want to do and you have your resume done and you have all of that done and then getting to the interviews. It’s a very, very small part between having everything ready, set to go and interviewing. That small part.

Pete Mockaitis
Got you. Cool. How about a favorite habit?

Dawn Graham
Favorite habit, I would say consistently doing one thing every day towards my larger goal.

Pete Mockaitis
I’m intrigued now. Is that sort of the idea is you pick one larger goal at a time and then that’s the rule is hey, every day, there’s going to be at least something toward this?

Dawn Graham
I actually have a couple goals I’m working on, but I think making a conscious decision every day to make sure – so for example, one of my goals is to do a TED Talk, so am I doing something every day that creates a situation where I move closer to that in some form or fashion.

Some of it’s indirect, but other things are more direct. I think when you do that, that’s when the bigger things start to happen. One of the things I always tell job seekers is that if you’re not doing something in one small way every day, then chances are you’re not going to get any closer to that goal. We all think it’s going to happen overnight. I wish. If you figure that out Pete, you let me know.

Pete Mockaitis
Oh, certainly. Yeah. What’s cool about that is I imagine that you might have a big old list of things that could conceivably move you closer to that and such that every day it’s not sort of the exact same thing. It might be for a while, like “email three people,” but I imagine there could be dozens of potential activities that could bring you closer to that and you’ve got sort of a running list that you are referring back to when it’s goal progress time.

Dawn Graham
Yeah. I think it also too becomes a habit for other things you want to achieve because at the end of the day, we’ll probably never get to all of our to-do’s on our list, but if you have a goal on your plate, you want to make sure you get to that to-do that day. It can take five seconds, it can take five hours, but you want to make sure that you hit that that day.

Pete Mockaitis
Awesome. Thank you. Dawn, if folks want to learn more or get in touch, where would you point them?

Dawn Graham
I would say you can find me on Twitter at DrDawnGraham or you can always check out my radio show on SiriusXM channel 132 called Career Talk.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Dawn Graham
I would say that clarity comes through action, so if you’re stuck or you’re feeling like you’re not sure where you want to go next, take action, take any action. It can be unrelated because the brain loves creativity. When the brain does something novel, it unleashes all parts in our thinking that maybe we just didn’t have access to because we were feeling blocked.

Sometimes it can be taking a walk around the park, going to the gym, it could be reading something you don’t normally read, it can be subscribing to a blog, it can be anything. But when you feel stuck, the best thing you can do is get out of your head and do something.

Pete Mockaitis
Beautiful. Well, Dawn, this has been a ton of fun. I wish you all the best with your book Switchers and your Sirius radio program and your students and all you’re up to.

Dawn Graham
Thank you so much Pete. I appreciate you having me.