NOTE: This is an “extra credit” post for the 10 Days to Winning @ Work free email course. It will make more sense if you have that context first prior to reading the post below. The course is available here:
Optimal slide headlines tell a story. First, they tell what’s on that particular slide by sharing the main point or takeaway–as opposed to a mere labeling of what’s there. Secondly, the headline ties into a larger story proving a point. One of my favorite examples of this in action comes from the VC fund Andreessen Horowitz.
In this deck, they tell a story with the slide headlines that captures the essence of each slide, and then propels the story forward. They tell a story with much data that we are not in another tech bubble. And I walked away pretty darn convinced! Take a look: