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775: Susan Cain Uncovers the Surprising and Uplifting Power of Sorrow and Longing

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Susan Cain explains how embracing bittersweetness helps us lead more creative, connected, and fulfilling careers and lives.

You’ll Learn:

  1. Two simple shifts to make you more courageous
  2. How a bias for positivity is holding us back
  3. How to keep your brain from wallowing in negativity

About Susan

Susan Cain is the #1 bestselling author of Bittersweet: How Sorrow and Longing Make Us Whole and Quiet: The Power of Introverts in a World That Can’t Stop Talking, which spent eight years on The New York Times best seller list, and has been translated into 40 languages. Susan’s TED talks have been viewed over 40 million times. LinkedIn named her the Top 6th Influencer in the World, just behind Richard Branson and Melinda French Gates. Susan partners with Malcolm Gladwell, Adam Grant and Dan Pink to curate the Next Big Idea Book Club. They donate all their proceeds to children’s literacy programs. Visit Susan at susancain.net.

Resources Mentioned

Susan Cain Interview Transcript

Pete Mockaitis
Susan, welcome to How to be Awesome at Your Job.

Susan Cain
Thank you so much, Pete. It is awesome to be here.

Pete Mockaitis
Well, I’m excited to dig into your wisdom and some insights from your latest book Bittersweet: How Sorrow and Longing Make Us Whole. And congratulations on hitting number one on New York Times’ Best Seller list, that’s pretty fantastic. Good job.

Susan Cain
Thank you so much.

Pete Mockaitis
But maybe, first, I’m dying to know, and I think many of the listeners are as well, so you’re also quite famous for your book Quiet: The Power of Introverts in a World That Can’t Stop Talking. And you do public speaking all the time, and I understand that wasn’t your favorite thing to do. Could you maybe tell us how you found some growth and development there? And did you learn to enjoy it all the more?

Susan Cain
Oh, God, yeah. I mean, so you have to know where I was starting from because it wasn’t just that I didn’t enjoy speaking. It was that, like, I can sometimes literally vomit before a speech, and I would always lose five pounds in the week before a speech because I couldn’t eat and I couldn’t sleep. Like, it was very intense. And I used to be a lawyer before I became a writer, so during all that time I was a lawyer, I just gritted my teeth through that suffering.

But then when I became a writer, and like I really cared about getting my message out. I didn’t want my phobia to stand in the way, so I kind of tackled this issue that I had. And here’s the secret, and what I’m about to say applies to any fear that your listeners might have, any fear. The way to overcome any fear is you have to expose yourself to the thing you fear, you can’t hide from it, but you have to do it in very, very small, very manageable doses.

So, you can’t start by giving a TED Talk if your fear is public speaking. You have to start by going to the nicest Toastmasters meeting you’ve ever seen. Or, in my case, I went to this seminar for people with public speaking anxiety, where everybody was really nice and all you had to do was, like you’d start by this really small exercises. Like, the first day, you’d get up and say your name and sit back down, “Congratulations. You’re done.” 

And you’d ratch it up little by little by little by little by little from there, and, in this way, you’re basically training your brain that the thing that it reacted to, as if it were a saber-toothed tiger, you’re basically training your brain, “Oh, it’s not a dangerous tiger. It’s a daffodil, and it’s okay.”

Pete Mockaitis
That’s cool.

Susan Cain
Yeah. And so, it’s just sort of a long process but anyone can do it. That’s the great news.

Pete Mockaitis
As I put my brain in that situation, I think one of the funnest parts for me would be just creatively ideating and trying to determine what might be that next super tiny step. And it’s so funny, it’s just like, I’m thinking about virtual reality, like you can’t do it for real. You can even do it there. So, that’s nifty.

Susan Cain
It’s interesting to me though that you described that as fun. So, let me ask you this. Were you ever a nervous public speaker, or no? And the reason I asked this is because I never would’ve described the process as fun while I was in it. It was more like something I needed to do.

Pete Mockaitis
I don’t think the doing it is as much fun so much as the thinking, “Oh, there is a super tiny step. That’s something I could feel like I can get a victory on that is not terrifyingly overwhelming.”

Susan Cain
Right. Right. Right.

Pete Mockaitis
But, yeah, the doing would be difficult. I’d say I never had the vomits pre-public speaking but I…

Susan Cain
I never heard it called the vomits.

Pete Mockaitis
But I did…I certainly felt nerves. And I guess I somehow managed to convince myself that I was excited and then I believed it, and it’s a rush. I remember a speaking mentor said, “When it comes to public speaking, it’s like, man, sometimes there’s this electricity and sometimes you get electrocuted,” in terms of how it seems to go, and that’s been my experience. I’ve had some talks that didn’t go as well.

And, in a way, those have been super helpful in terms of taking a real good look, like, “What went wrong there?” And all of it was sort of like assumptions I had made about the audience in advance, like, “Oh, they’re not already jazzed about this topic,” and it’s more of a general audience, and so it’s oopsies, lessons learned. But one fun thing about talking about on How to be Awesome at Your Job is all the listeners already care about being awesome at their jobs, so we got that covered.

Susan Cain
Right. Yeah, so you already know what they’re excited about, hearing about. Well, I’ll give one other public speaking hack that I think is really huge for people who are afraid of public speaking, which is that if you are afraid of it, it is because you are attuning excessively to being judged. You’re like your relationship with the audience emotionally is that they’re the judge or perhaps the executioner, and you’re like the penitent before them. That is not a helpful relationship obviously.

What I would try to turn that into is to think in advance, like, “What…” from your heart, like really think at a heart level, “What is it that I want to convey? What can I say that’s going to be truly helpful today? Even if it’s just helpful to one person in the audience, what could I do that could truly elevate someone’s life?” And then you’re going out there in the spirit of like, “What can I give?” as opposed to “How will I be judged?” And it’s a completely different energy. Completely. It’s very transformative.

I don’t find that that works if you’re in a state of extreme, extreme anxiety, but once you get to the point where it’s stamped down and you’re in the realm of manageable butterflies, shifting your energy that way is really transformative.

Pete Mockaitis
Oh, beautiful. Well, Susan, you’re already providing fantastic insights, and we’re not even on the main topic yet, so this is going great. Well, all right, tell us, Bittersweet, could you maybe kick us off by sharing a particularly surprising discovery you made while researching and putting this together that has been really striking for folks?

Susan Cain
I think our culture, I know our culture, is so confused, so kind of bedazzled by the idea of being positive at all times that it doesn’t have the ability to distinguish between this incredibly productive and creative state of bittersweet melancholy versus clinical depression. We don’t have a language for distinguishing between the two. We don’t have a way of thinking about it.

Even if you look in the field of psychology, you’ll find psychologists talking about this around the edges but in the center of the field. And yet, like the state of bittersweet melancholy that I’m talking about in my book is one of the greatest power sources that we have of creativity and of human connection, and of a sense of self-transcendence and spirituality, so lots of the goodies that lots of people want, both for their work lives, their creative lives, their emotional lives, and yet we’re living in a culture that’s telling you that the only way to get there is through a kind of relentless upbeat optimism. And that’s just not true.

Pete Mockaitis
All right. That sounds like a thesis statement. I love it. Well, then could you paint a clear picture for us and draw as bright a distinction as we can between depression and bittersweet?

Susan Cain
Yeah. So, with depression, you’re in a state where it’s a kind of emotional black hole. You’re in a state of despair. You’re in a state of hopelessness. You’re not in a state of like being in touch with things. You’re in a state of like, “I’m worthless. Life is hopeless. I’m cut off. There’s nothing to be done.” When you’re in a state of bittersweetness, you’re acutely aware of both the sorrow and the joy in this world, and the fact that they’re forever paired but with that comes an acute awareness of beauty and an ability to transform pain into beauty.

So, it’s actually a very hopeful state. It’s a state of meaning. It’s the reason that after 9/11, for example, we suddenly had a lot of people signing up for jobs as firefighters. And after the pandemic, we’ve suddenly had a lot of people enrolling in medical school and nursing school. And neither of those responses make sense on their face. That’s kind of like here are people reacting to a dispiriting and dangerous situation by signing up for more danger, like signing up to be at the heart of the danger.

But what they’re really doing is they’re turning in the direction of meaning, which is what people have the capacity to do. We have the capacity to respond to life’s difficulties by turning in that direction of meaning in our careers and in our life orientation.

Pete Mockaitis
Thank you. And I love it if we could continue of painting a picture of what you call bittersweet. I guess as I’m thinking about 9/11, for instance, and where I was and what’s going on, like I felt confusion, sadness, shock, anger. It wasn’t like bittersweet as like, “Oh, my baby is growing up,” and so that’s what I first think about when it’s like, “Oh, she doesn’t want to be held as much,” or kind whatever. And so, that’s kind of what leaps to mind when I have the word bittersweet to me. Can you unpack a bit more of the vibe, the texture, the look, the sound, the feel of bittersweet as you describe it?

Susan Cain
Yeah. And actually, the example of your baby growing up is, I think it’s a fantastic example because bittersweetness really is…it’s about, as I say, the pairing of joy and sorrow, and the fact that that’s what this life is, but it’s also about the recognition that everyone and everything we love most will not stay the same, will not live forever, all of that. And then what comes with that is this beauty.

I have a bittersweet quiz that it’s at the beginning of my book and it’s also on my website for people who just want to take it quickly, which is SusanCain.net but I can give you a few questions from it to give you a sense. So, one question is, “Do you react intensely to music, art, or nature?” Another question is, “Do you draw comfort or inspiration from rainy days?” That’s sort of like cozy, poetic, rainy day vibe. And another one is, “Do you like sad music?”

We actually know that people listen to the happy songs on their playlist about 175 times, but they listen to these sad songs 800 times. And we know that it’s the sad music that gives us the goosebumps and the chills as opposed to the happy music. And I love the happy music and the dance music is great. It’s just that there’s something in that vein of art created with a tinge of melancholy that gets people in the real heart. It’s just something for creatives to know, in general. It’s like sort of the secret to the creative sauce.

Pete Mockaitis
Yeah. When you talked about happy and sad songs, I think that really does nail it because I’m imagining like your wedding playlist, like, “Too high,” “Hot damn.” So, there’s that, and so that’s fun. But then as I’m thinking, like sad songs, the first thing that came to mind was “Champagne High” by Sister Hazel, which, if you look at the lyrics, it’s really heart-wrenching.

It’s about a person who is at someone else’s – geez, I’m getting choked up – he’s at someone else’s wedding that he was in love with, and he had hoped to reconnect but it just didn’t quite work out, like, “Dude,” like, “Whoa.” Like, if you put yourself there, it is deeper and it’s hitting the heart. And, at the same time, it’s not all just gut-wrenching tragedy. It’s like, “Ah, we had something beautiful, didn’t we?” And so, there it is.

Susan Cain
Yeah, because what you’re really talking about is longing, which is the real key to human DNA. That’s really what drives us at the end of the day. Look at every single religion, they’re all about the longing for the more perfect and beautiful world. It’s like you’re longing for the Garden of Eden, you’re longing for Mecca, you’re longing for Zion.

The Sufis long for the beloved of the soul, that’s what they call the divine. And then we do that creatively, too. We have Dorothy is longing for somewhere over the rainbow. That’s really what glamor is, if there’s anybody listening, where you’re in a kind of glamor field, and that’s what you need to understand what glamor really is.

Glamor is like a pictorial representation of that perfect state, of perfect love, and perfect beauty in an otherworldly sense that we long for. That’s why there’s the kind of iconic image of the shiny convertible driving around the bend to nowhere. And inside the convertible, sits the beautiful couple, and it’s like a representation of this perfect love, and they’re driving around the bend to the perfect unseen. That’s what drives people.

Pete Mockaitis
And what’s interesting, as I think about such a scene, one’s emotional response would be, “Ahh, I want that.”

Susan Cain
Yes.

Pete Mockaitis
Or, “Oh, I’ll never have that.” And then maybe that’s the distinction right there. The latter, I don’t know if it has a bit of hopelessness going on. And so, it’s interesting, like what we’re talking about is so deep and human, it almost feels inappropriate to, I don’t know, weaponize or utilize this, but that’s what you’re saying. It’s, like, it is a force. And so, if we think about the context of people wanting to be awesome at their job, how do we tap into this in a way that we find brings about more wholeness and awesomeness?

Susan Cain
Well, first of all, if you want to understand your co-workers, you have to understand, which is one of the, obviously, the great ways of being awesome at your job is to work well and really care about the people you’re working with. You have to understand this is at the heart of their nature and it’s at the heart of your nature, too. And it creates spaces for people to show up that way, if you’re a team leader, for example.

But, also, it’s like, let’s say even before you get to your job and you’re thinking about what the right job is for you, and maybe you’re not sure, and maybe you don’t know if you’re in the right job or if you’re even in the right career, I would ask yourself, like, “What do you long for? What are you longing for?” And pay attention to the symbols in your life.

If it’s okay, I’ll tell you a quick story from my life to sort of illustrate what I’m talking about. So, I used to be a corporate lawyer before I became a writer, and I was totally in the wrong field for me but I got really caught up in it, the way one does. You know how it is. You’re like in a field and then everyone you know is in that field, and you’re doing it 24/7, so you’re living in this hermetically sealed bubble. You can’t see outside of it.

So, I was caught up in it, I was trying really hard to make partner, I was working all the time for years. And then this day came when a partner in the firm…I wrote all about this. He came and he told me I wasn’t going to be making partner. And, at the time, like I received this news as a catastrophe but I went home the next day, or a little bit after that, I left the firm. I took a leave of absence and a few weeks after that I ended a relationship, a seven-year relationship that had always felt wrong.

And so, now I’m like floating around, like no career, no love, I’m in my early 30s, and I’ve fallen into this relationship with another guy. He’s a musician, he’s a lyricist, a very lit up type of person, and it becomes a kind of obsession, and I can’t shake it, and I can’t stop thinking about him. There’s nothing I can do to extricate myself from this obsession.

And then a friend of mine says to me, she’s like, “If you’re this obsessed with this person, it’s not only because the person himself. It’s because he represents something you’re longing for. So, what are you longing for?” And it was like the minute she said that, I knew the answer. He was a musician. He was, like, he represented this life of art and writing that I’d wanted to be part of. Since I was four years old, I’d wanted to be a writer, and I had put all that on hold for decades.

And as soon as I understood that, the obsession fell away, I started writing for real, and that was it. That’s a kind of dramatic version of it but I think we can all be asking ourselves those questions all the time. Like, you’re working really hard so that you can get a house. Like, what does the house mean to you? What does it symbolize to you? What are you longing for? And make sure you’re orienting your life around, really, what your heart’s longing is telling you because career years have a way of adding up really quickly, and you want to make sure you’re putting them in the right direction.

Pete Mockaitis
And we can often take such wildly circuitous routes to what we’re longing for. Like, did the musician relationship end up working out?

Susan Cain
No, no, and that was fine.

Pete Mockaitis
Yeah, I thought…I didn’t want to, ”Yes, he’s my husband.”

Susan Cain
No, no, no, it was actually not so long after that that I met my husband. It’s all good, happily ever after.

Pete Mockaitis
If we’re doing something in order to meet another longing, which you may be aware of or not aware of, we could probably be better served just by going directly after that which we’re longing for.

Susan Cain
If you knew what it was.

Pete Mockaitis
Well, yes, that’s where I’m going next. What are your pro tips on surfacing that?

Susan Cain
Well, most of all, really, to pay attention to what it is. Like, what is the key question that you keep asking yourself? What’s the thing that you’re staking everything for? What does it mean to you? What does it mean to you underneath it all? What’s the life you truly want? What does home look like to you? I would ask yourself that question. Getting to this fundamental, like, existential longing that we all have. We’re all longing for home in some kind of way. That’s how humans are designed. So, what does home look like to you?

Pete Mockaitis
And could you share with us a few articulations of that from folks that you’ve spoken with, heard about, talked to?

Susan Cain
Gosh, let me think of some good ones for you.

Pete Mockaitis
I guess what I’m saying is I imagine you’d say, “What I’m longing for is a Ferrari.” It’s like, “Hmm, that’s probably quite not the core of it.”

Susan Cain
Well, it’s funny that you say…that you give that example of the Ferrari because I actually wrote in the book about this seminar that I attended about longing for love. It was given by this great writer, Alain de Botton, and he actually gives the example of a Ferrari owner. It’s like very often the person who’s buying the Ferrari, they’re not necessarily after the Ferrari. Like, they’re after love and admiration. That’s often what’s motivating them.

So, it’s like always looking two or three steps underneath. Very often, when you feel like absolutely driven by something, there’s often something going on underneath it, to ask yourself what the true motivation is, what the true source is.

Susan Cain
So, here’s another example of somebody who I interviewed. So, she had been working at an international consumer goods company, doing sort of consumer research for some years. And, in this work, she…part of what you do with consumer research is you’re listening to the stories of your consumers, you’re asking them a lot of questions, which is something she found that she loved doing. She loved listening. She loved drawing them out. She loved hearing their stories. And the more she did this and the more she listened to the women’s stories and the women’s dissatisfactions, the more with their lives that they were talking to her about, the more it tapped some kind of like a primal longing in her to go back home – she was from the Middle East originally. She had come from a family where there’d been a lot of suffering and abuse of the women in the family, and she realized what she wanted to do was like a kind of healing work of the kinds of women who had been in her family, who these women in the consumer research job had reminded her of, that they kind of set this longing, a light in her.

And so, she goes back to the Middle East and she starts…and I’m being vague about where she’s from because she doesn’t want me to use her name, but she starts a not-for-profit where she’s helping refugees and helping former women prisoners, and she’s doing this work for them but what she’s really doing is trying to correct some of the wrongs that had been done to the women of her family. And it was like that was when she started to feel whole is when she did that kind of work.

Whereas, the whole time she’d been at the consumer research firm, she was like fascinated by the stories but felt a kind of a kind of…she called it like a numbness and a deadness inside, and she started to come alive when she did that kind of work. But what ignited in her was the moments of listening to these women’s stories and realizing that was like touching off the longing in her.

Pete Mockaitis
So, is that kind of the pathway that often goes when you zero in on the longing and then you go pursue that well, wholeness and aliveness is on the other side?

Susan Cain
It often is on the other side, yeah, because it’s telling you like where your sense of the love that you’re seeking, the full love that you’re seeking, where it is for you. The moments that you have longing are often a clue to what those are. Just the way, like by analogy, if you pay attention to the people who you envy.

Like, envy is not such a nice emotion but it’s an incredibly instructive emotion because, like with career envy, you’re not going to have career envy over somebody who has a job that you don’t want. You’re just going to feel happy for that person. If you’re feeling envy, you might feel ashamed of yourself for feeling that way but it is a great clue that they’re doing something that you wished that you were doing, so it’s a great sign. And longing is the same way, the same type of sign.

Pete Mockaitis
And so, there are many flavors of longing but is love at the root of them all? Or, is that kind of one of several kind of key flavors or archetypes?

Susan Cain
I would say there’s different manifestations of the same thing. For some people, it looks more like love, and for some people it’s more like beauty, and for some people it’s more like truth. But it’s this sense of like what perfection looks like to you, like a kind of otherworldly perfection.

Pete Mockaitis
And so, this wholeness, how do you know when you got it?

Susan Cain
You just know.

Pete Mockaitis
I thought you’d say that.

Susan Cain
You just know, yeah.

Pete Mockaitis
“Like, I feel pretty whole.”

Susan Cain
It doesn’t mean that you’re like, “Okay, now, I‘m going to sit on the couch forever because I’m whole.” It doesn’t mean that. W
hat it means is that you’re on the right journey instead of on the wrong journey, so you’re still journeying but you’re like on the right path.

Pete Mockaitis
Okay. So, then can we talk about some perhaps practical do’s and don’ts when it comes to inside our own heads and emotions if we experience some sadness, some disappointments, there are some distinctions there between that and bittersweet? And so, how do we think about running our brains and our emotions optimally in that, I guess, it could continually be possible to “wallow” or be – torn apart sounds dramatic but…? I’m thinking of my kids and Daniel Tiger and the big feelings right now.

It’s like as you’re exploring yourself, and you’re finding these breadcrumbs, how do you recommend that we explore, engage in a way that’s likely to lead to insight and constructive goodness versus, for lack of a better word, wallowing?

Susan Cain
Oh, I’m actually glad you’re using that word wallowing because I think that that is the fear that many people have if they tune into this aspect of their emotional lives. I think they’re afraid they’ll start wallowing and never come out, so they’d rather not go there at all. But it doesn’t have to be that way. Just the remember the art is to balance it all out.

But one really great technique, just to keep it super practical, is the art of expressive writing, which basically means, especially when you’re feeling something that’s amiss, something that’s wrong, something that’s upsetting you, whatever it is, to just quickly write it down and don’t try to write it well. You might rip it up as soon as you’re done writing. But the very act of articulating what you are feeling, what you’re experiencing, is incredibly transformative.

And we know this from the work of the psychologist, James Pennebaker, at UT Austin, who’s done all these incredible studies, finding that when people do this, it improves their health, it improves their career success, it improves their sense of wellbeing. He did this one study where he looked at a group of 50-something-year-old engineers who had been laid off, so they were quite depressed about it. And he asked half of them to do what I just described, to write down what they were truly thinking every morning, and then the other half would just write what they had eaten for breakfast that day.

And the first group who had written down truly the expressive writing, they were, I think it was three times more likely to have found work several months later. They had lower blood pressure. They had a greater sense of wellbeing, like just these astonishing findings that you can’t even believe are true except he repeated these studies again and again in all different circumstances.

So, this is something that we could be doing privately. This is something we could be bringing to our teams. We could be distributing blank notebooks and having time for people to kind of, in an alone together way, write down what we’re thinking. We can invite people to share if they want to but they don’t have to do it. But it’s just creating spaces for people to show up to themselves if not to each other in a fully whole way.

Pete Mockaitis
And so, with the expressive writing of what we’re feeling, that’s just sort of the extent of the prompt, “Hey, what are you feeling?”

Susan Cain
That is the extent of the prompt, yeah, “What is it?” And if there’s something that’s upsetting to you right now, write it down. Just get it out. Don’t worry about the grammar, the spelling, or anything. Just get it out. Get it out. What ends up happening, you don’t really need the prompt. What ends up happening is that people just instinctively start writing in a way that is trying to make sense of their experiences. At a certain point, they start doing that for themselves. Like, they start using words, like, “Oh, what I’ve learned is,” or, “What I’m thinking actually have been was…” and that may be where some of the magic lies.

Pete Mockaitis
That’s interesting because I’m thinking right now, I’m kind of sick, I don’t like it.

 Susan Cain
Oh, sorry to hear that. 

Pete Mockaitis
Thank you.

Susan Cain
You don’t look or sound sick. What’s up?

Pete Mockaitis
Oh, thank you. We’re getting better. We’re getting…oh, maybe I have some COVID to sinus infections going through the whole family.

Susan Cain
Oh, my gosh. You’re very matter of fact about it.

Pete Mockaitis
Well, we’ve had COVID before and so, and the worst is behind us but, yeah. And so, that’s unpleasant.

Susan Cain
Yeah, I’m sorry.

Pete Mockaitis
And so, I guess, as I think about it, you can arrive at, on the surface level, it might not seem like there’s much to it, “Yup, being sick sucks. That’s true.” But as I think about it more in terms of the, “Well, why? Well, what’s so troubling about that for me? Like, how do I feel diminished? And why does that matter to me?” then we start to get into some interesting themes that can be insightful and actionable.

Susan Cain
Yeah, yeah, that’s right. And I’ll give you a way to do that but also to then kind of do the same thing but sort of turn it outwards. And first let me set this up for you. There is this video that went viral a couple of years ago. It was put together by the Cleveland Clinic hospital to train their caregivers in empathy. And the way this video worked, it basically 
took you through the corridors of the hospital to show you random passersby, people you’d normally walk past and not really think about it.

But in this case, there were little captions underneath each person telling you what they’re going through at that moment. And sometimes it was something nice, like just found out he’s going to be a father for the first time. But because it’s a hospital, often the captions are more things like, under a little girl, she’s going to say goodbye to her father for the last time. Like, these incredibly heartrending captions, and you can’t watch this video without completely tearing up. It’s impossible.

But the thing I started doing after having seen that video, like the thing that really struck me about it is how anonymous all those people in the corridors normally would be, and all it took was like one little half a sentence caption to completely transform them into full-hearted protagonists of their stories, and that I was part of those stories.

So, I started just reminding myself all the time to wonder what people’s captions are. When I go to the grocery store, like the person is checking me out, checking out the groceries, “What are her captions?” And maybe you know them and maybe you don’t. But it’s a very transformative way to interact with people to be thinking in those terms. And with our colleagues at work, we can do that, take that a step farther because there actually are all kinds of clues, if not outright knowledge about what’s going on for them.

Pete Mockaitis
And what’s powerful about that for me is just sort of the, I almost want to say, sort of like sacredness or sanctity of the human person in front of you. And being aware of that you…of course, these things…we’ve all got things going on, but calling them to mind can just be so transformative in how you interact with everyone always.

It’s like, “Okay, you are not just a person taking my credit card. Like, you are any number of these things could be going on for you. And as a person, you are worthy of respect and acknowledgement and sort of my attention as opposed to my phone, like clicking around my phone while you’re ringing things up.”

Susan Cain
Yeah. I’ll give you another one for people to do. This one could work for people to do either with their own selves or with teams or co-workers or whatever. And that is to begin your day by proactively engaging with beauty in one way or another. And this is actually a great exercise to do with a team because you could do it in a kind of show-and-tell type of way of everybody bringing something in that they find especially beautiful, whether it’s music or a snapshot or whatever it is.

But when you’re interacting with beauty, we actually know this from studies, it’s basically like tapping into the same brain centers that you experience when you’re falling in love. So, it’s like really tapping into your reward centers, and it’s tapping into a state that kind of predisposes you creatively. So, I did this the whole time I was writing my book. I was following all these art accounts on Twitter. And every morning, I would start my writing day by picking a favorite piece of art and sharing it on my social channels.

And not only did that get my brain in the right headspace to be creative, but also it was connecting me every morning, the first thing it was doing, I was like plugging into this community of people who cared about art and beauty the way I did, and that was incredibly sustaining, and it also grew our community together. So, that’s also the kind of technique that people don’t think about. It doesn’t have to do with bittersweetness per se but there is something about engaging with beauty that gets people interacting with each other in a kind of truer way, in a more whole way.

Pete Mockaitis
Yeah. And I guess beauty can have many forms and flavors in terms of…is this research on visually? I guess it’s visually and then there’s music or auditorily. I suppose maybe there could be other modalities associated with beauty.

Susan Cain
Yeah, that’s an interesting question. I’m trying to think if the studies that I’m talking about were only looking at visual art or other forms. I’m not sure, but I don’t see why it would be any different, really.

Pete Mockaitis
Sometimes I feel beauty with an excellent handwashing session. Like, if you have just fantastic soap and water that’s warm and just right. I don’t know, people talk about singing Happy Birthday, it’s like, “Oh, no, no, just treasure this moment. It’s so glorious.”

Susan Cain
Yeah. Well, it’s wherever you find it. I guess that’s why they make all those beautiful soaps.

Pete Mockaitis
Didn’t think we’d end up here, Susan. All right. Well, before we hear about some of your favorite things, any key things you really want to make sure folks, who are seeking to be awesome at their jobs, know about Bittersweet?

Susan Cain
I think we’ve covered a lot. I guess I would say for those who are on the creative side of the work life to just know that one great thing you can do creatively, like whatever pain you can’t get rid of, take that and make it your creative offering. That’s really what the great creatives have always done. There’s always been this kind of transformation, it’s a kind of like alchemy, so to tune in that way.

Pete Mockaitis
Beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Susan Cain
I’ll give you the quote that I used as the epigraph for Bittersweet, which is kind of like my whole philosophy in this book. It comes from Leonard Cohen, and the quote is, “There is a crack in everything that’s where the light gets in.”

Pete Mockaitis
Thank you.

Susan Cain
You’re welcome.

Pete Mockaitis
And a favorite study or experiment or bit of research?

Susan Cain
I’ll give you one from one that I also talk about in Bittersweet, and it comes from Dacher Keltner, who’s this great psychologist at Berkeley, and he has studied what he calls the compassionate instinct. And he basically studies the way in which the expression of sorrow is a kind of bonding agent for humans, and that this is because we’re evolved to be able to take care of babies who are utterly vulnerable and dependent on us. But from that beginning comes our greater ability to respond to vulnerabilities of all kind.

So, what he figured out is that we all have a vagus nerve, which is this big bundle of nerves in our bodies. It’s extremely large, it’s extremely fundamental, it regulates our breathing, it regulates our digestion, and also, if you see another person or being in distress, your vagus nerve will become activated, so that on a preconscious level, you’re not going to feel good for as long as you see someone else in distress. You’re going to want to do something about it. So, I would say that’s my favorite research, this compassionate instinct that Dacher has found.

Pete Mockaitis
That’s so true. I saw someone fell off their bike today outside my office window, I was like, “Oh, my gosh, are you okay? Do I need to go down there?” Wait eight seconds. “Oh, they’re cool. They’re cool. They’re laughing it off. They’re getting on the bike. Okay. Okay.”

Susan Cain
Well, he used this term that he calls vagal superstars for people whose vagal nerves are really, really reactive, so maybe you’re one of those.

Pete Mockaitis
And a favorite book?

Susan Cain
One that’s coming to mind right now is the book Flow by the psychologist Mihaly Csikszentmihalyi. He’s the psychologist who basically discovered the idea that humans are really at their best, I’d say most happiest, but just like at our most switched on when we’re absorbed in an activity that’s completely engaging to us, and we’re kind of surfing this channel in between boredom and anxiety.

So, it’s difficult enough that we’re not bored but it’s not so difficult that it’s making us anxious. We’re just like completely happily switched on and engaged. And I will tell you that has been a life-transforming idea because ever since…as soon as I read it, I was like, “Oh, my God, yeah, I love that state.” But as soon as I thought of that as something to aspire to, I started sort of trying to structure my days so that I’m in a state of flow as much of the time as possible.

Pete Mockaitis
Awesome. And a favorite tool, something you use to be awesome at your job?

Susan Cain
Well, this is very boring, I guess, but it’s my laptop. But I will say my laptop is nothing without my cup of coffee next to it. So, my cup of coffee here and my candle here, so I think what I’m really saying is that I have these Pavlovian cues that I have used over the years to make myself love sitting down at work. Like, I love my candle, I love my coffee, I love my chocolate, and so I never work without these props on hand. And so, I associate the whole thing with pleasure.

Pete Mockaitis
And is there a particular nugget you share that seems to really connect with your readers, listeners; a Susan Cain original that is quoted often?

Susan Cain
I don’t know. I will say that I think that the work that I do, like with Quiet and with Bittersweet, the thing that keeps them…the thing that holds them in common is they’re both about the idea of finding a kind of hidden superpowers that tend to be undervalued in our culture that celebrates the loud and the shiny and the glib and the cheery. It’s saying there’s something underneath all of that where there are really deep riches to be had.

And if you think that…we all have different superpowers. And if your superpower happens to be in that mode, go forth and use it. Far from feeling ashamed of it, realize the power that you possess and go and use it.

Pete Mockaitis
And, Susan, if folks want to learn more or get in touch, where would you point them?

Susan Cain
So, my website is SusanCain.net, and there is a newsletter that you can sign up for there, and lots of information, and also courses. I have these audio courses that you can take where I send you kind of little audio and written texts every morning. So, that’s at my website, SusanCain.net. And I’m also on Facebook, Twitter, LinkedIn, and Instagram so you can find me there, too.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Susan Cain
I’m going to say what I said before, like use your superpower, whatever it is. Figure out which one is yours and use it.

Pete Mockaitis
All right. Susan, this has been such a treat. Thank you for sharing and keep doing the great work you’re doing.

Susan Cain
Thank you so much, Pete. And I really hope you all feel better.

Pete Mockaitis
Oh, thank you.