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1180: How to Communicate Like a Pro in the Age of AI with Matt Abrahams

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Matt Abrahams explains the pitfalls of outsourcing your communication to AI—and how you can use it to enhance your communication instead.

You’ll Learn

  1. Why polish is no longer an advantage—and what is
  2. The many ways AI can hurt or help your communication skills
  3. How “Costco credibility” helps you win more

About Matt

Matt Abrahams is a leading expert in communication with decades of experience as an educator, author, podcast host, and coach. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting. He received Stanford GSB’s Alumni Teaching Award in recognition of his teaching students around the world. 

When he isn’t teaching, Matt is a sought-after keynote speaker and communication consultant. He has helped countless presenters improve and hone their communication, including some who have delivered IPO road shows as well as TED, World Economic Forum, and Nobel Prize presentations. His online talks garner millions of views and he hosts the popular, award-winning podcast Think Fast, Talk Smart The Podcast

His previous book Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped thousands of people manage speaking anxiety and present more confidently and authentically.

Resources Mentioned

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Matt Abrahams Interview Transcript

Pete Mockaitis
Matt, welcome back!

Matt Abrahams
I am thrilled to be back with you. We had such fun last time. Thank you.

Pete Mockaitis
Oh, yes. Well, thank you, and kudos on all your success in terms of the book and your podcast. It is just blowing up and you’re appearing in big arenas digitally, and so I just think that’s so cool. So kudos, the good word is getting out and you’re getting out some more good word with an updated edition of your book.

Matt Abrahams
Thank you. Yeah, it’s all exciting. The goal is to help people feel more comfortable and confident communicating and it’s always great to have conversations on the topic.

Pete Mockaitis

Well, so Think Faster, Talk Smarter. We’re coming out with a fresh edition and, apparently, this AI business is fairly consequential when it comes to communication.

Matt Abrahams
I’ve heard. I’ve heard. Do you find you use AI to help you in your communication?

Pete Mockaitis
Selectively. I use it a ton for research and I love that. I cannot tell how many times I’ve said, “Show me human randomized control trials on the impact of X on Y,” because I was like, “Get right to the real science of the stuff,” as opposed to, you know, what random influencers are saying. And then follow up questions.

So I think that I’ve been having too much fun using AI for research. And with communication, I do it pretty sparingly. It’s usually, like, I’m really kind of stuck, “I want to make this email. I don’t want to be rude, but I want to be kind of assertive.”

But the blunt answer is like, “Hey, this is our agreement. Read it,” you know? But, “What’s the nicer way to say that?” So I find it helps when I have some emotional hang-ups with my language to just be like, “Oh, yeah, that’s just the easy words to use. Yeah, go ahead and do that,” you know?

Matt Abrahams
And I think that’s a wise way to use it. Use it as a check on tone, as a check on vocabulary, again as a partner, not necessarily as the drafter and originator of the information.

Pete Mockaitis
Yes, I’ve heard that said very well. And we had Jeremy Utley, understandably.

Matt Abrahams

Ah, Jeremy is a good friend and a colleague. He’s awesome.

Pete Mockaitis
You know, he really nailed it. I don’t remember if this is his words, or if this is from Brendan at The Leverage Class. We’ll put links to all of this stuff, to think of AI as a sparring partner instead of an oracle, or a teammate instead of an oracle. And that’s been very helpful.

Matt Abrahams
Yes, that’s exactly right. That is Jeremy’s language for sure. Yes.

Pete Mockaitis
So that’s handy. So that was one of the reasons you thought, “Hmm, a fresh edition of this book is warranted already,” because it’s not that old. But lay it on us, in terms of your view of AI and how it’s impacting communication and professionals.

Matt Abrahams

Right. So AI gives us an opportunity for all of us to be perfect and polished in our communication, and that’s a problem. That’s a problem because it brings to us what I’m calling an authenticity crisis, where we never truly know if what somebody says is their own thought process, is the result of that, or if it’s something AI created.

If you think about it, communication is the end stop of a whole bunch of thinking that happens. Critical thinking is important and critical in our communication. And if we can never truly know if what somebody is saying is theirs, then we’ve got an issue of authenticity.

So much so that companies are requiring in-person interviews again because we want to make sure no Cyrano de Bergerac is going on, people looking at the screen or getting advice in their ears. Universities like where I teach are bringing back blue books. You and I both remember putting pen in the blue books to answer questions because we’re just not sure.

So we need to, I believe, in a world of AI where polish and perfection are just a few keystrokes away, being able to demonstrate that we’re human and we have thought through our information is critical. And I believe, while AI can be incredibly helpful in being a sparring partner, in helping us think through our audiences, in testing our reflexes around certain types of communication, we want to make sure that we avoid just relying on it for all of our communication.

And there are things we can do to signal that we are actually human in our communication. And that’s really what this chapter, the new chapter about AI is all about.

Pete Mockaitis
And this signaling, I’m imagining, is more sophisticated than removing em dashes.

Matt Abrahams
It is a little bit more sophisticated. If you think about it, I believe that in a world of AI, the ability to speak in the moment, on your feet, and be responsive in an agile, appropriate way is the thing that will set those who are expert apart from those who aren’t.

And so there are things that we can do to signal that. So, for example, we can connect what we’re saying to our life experience. So I could say, “You know, when I think about the answer to your question, it reminds me of a time when…” and then we tell that story.

Or we could, in our communication, tell how we are feeling in the moment, like, “That question really makes me ponder or question this approach.” And it is through those little tells and reveals that we actually show that we are thinking in the moment, that this is us live processing.

And that makes a difference because it allows us not only to demonstrate proof of human and proof of thought, but it’s endearing and connective instead of just rote recitation that many people are relying on.

Pete Mockaitis
You’re right. And I like that so much because that’s very simple, clear, and direct and the AI doesn’t tend to share with us its emotional reaction because it doesn’t have emotions, nor does it share its personal background history stories because it doesn’t have those either. And so that’s very simple right there.

And I think you really nailed it with regard to our live conversational exchanges, quite an impact in how folks judge us because if we look at any number of artifacts, whether that’s documents, reports, spreadsheets, whatever, it’s like before, I mean, we even see this in our business with the hiring for podcast production services.

Before we say, “Okay, well, we’ll ask all these questions, and if they can answer them, then they must be pretty smart.” And then now it’s like, “Well, we can’t do that anymore. It’s because they can just get those answers readily.” And not because the test has been published somewhere, but because ChatGPT can handle it, no problem.

And so you’re right, if the artifacts aren’t telling the story that I’m highly competent, then one of the few things we really have left is the live conversation in which we’re showing off how we think and what we can do.

Matt Abrahams
Absolutely. Communication is about connection and is demonstrating thought and empathy. And those are things that are difficult to do with AI. Again, AI has a place in our communication. I truly believe it can help us be better.

I talk about the empathy paradox. If I need to have a conversation with you, Pete, where I really want to make sure that my messaging aligns with your way of being in the world, I can work with AI in advance and have it help me think through ways of approaching you that might be different than I would normally approach other people. That’s great and that’s a useful tool.

However, if I just outsource all the most difficult communication I have to have, a bad performance review, or a breakup, or something of that nature, you know, empathy is a muscle. You need to train it. And if I just outsource it, I can have empathy atrophy. And that concerns me greatly, especially for younger generations who haven’t had to have those difficult conversations in the first place.

So we do need to take the time to really think through our communication, leverage AI appropriately, and then make sure we demonstrate that this is our own work. You and I grew up going to school where you had to show your work, and this is part of how we do it.

Pete Mockaitis
Well, could you give us some stories that illustrate what you’re seeing with regard to empathy atrophy, or the landscape of us human thinkers, empathizers, communicators, and how we’ve already been influenced or altered by AI?

Matt Abrahams
So let me start with a story that I actually start the new chapter in the book with. And this happened to a friend of mine, a dear friend of mine. Like me, he teaches communication at the university level.

And he was applying for a new job. And he had a bunch of stuff going on in his life that was difficult for him, and so he prepared with AI. So he created answers through AI for questions he knew he was going to get asked. He memorized them. He had them up on the screen when he did the the Zoom interview.

And in the midst, you know, he gave good answers to questions that were prepared. And then the follow-up or the surprising questions he completely floundered on. And it was because he hadn’t done the necessary thinking through process to help himself be who he really was. I mean, he was eminently qualified for that job. Absolutely. He just had not prepared properly.

And this is happening all over the place. An investor I talked to, worked for a VC firm, I coached for a while. And he was promoted because of how good he was as an analyst. He was an amazing analyst. He relied on AI almost extensively to help him with the communication, the slides he presented, the documents he created.

And he was promoted to an investing position where he actually had to engage in conversation, give difficult feedback. And he was woefully inadequate because those communication skills that his leaders, bosses saw in him were not truly his. And he was in a position that he did not do well.

And it took a long time for him to get to a place where he could deliver at the level both his bosses and he expected of himself. So these are the ways that we’re seeing this over-reliance on AI manifest itself. Not to mention the times where people just jump to it whenever there’s a slightly difficult conversation.

Pete Mockaitis
Yeah. Okay. Well, so, Matt, give us some step-by-step goodies that you recommend in such a world.

Matt Abrahams
Yeah, so a few things I’d recommend that people do. One is, as you are crafting communication to leverage the skills that AI can bring to you, the help, use it, as you mentioned, as Jeremy likes to talk about, a sparring partner.

So, for example, if I know I’m going into a job interview, I can have it present to me questions that I try to answer. Not like the person I talked about, to memorize the answers, but just to get through the pattern recognition of answering questions and, “How do I start?” It’s an agility drill. Athletes do a tremendous number of agility drills. AI is a great tool for that.

If you’re going into a meeting with a bunch of different people, assign AI different personalities, the skeptic, the supporter, and talk through with the AI what you would do and how you would respond. Again, helping you with pattern recognition, helping you expand your repertoire of communication in the moment. These are ways to leverage the tool to help.

And then when you’re actually delivering the communication, lean into the things that make you human. Share your in-the-moment feelings. Stop worrying about saying “um” or “ah” too much. These are things that we do in our normal everyday communication that help us connect.

Pete Mockaitis
Very good. Okay. Well, so as we’re implementing these pieces, do you have any pro tips, do’s and don’ts along the path?

Matt Abrahams
So it takes time and it takes practice. I mean, the only way you get good at communication is three things: repetition, reflection, and feedback. So you need to get the reps. So if you want to figure out how do you incorporate AI into your communication or improve any communication, practice. Try it.

Do different things. Explore. AI can actually help you. You can say, “How can I use you to best help me in this circumstance?” Or, “How have others used you to help?” So you have to get the reps in. You then have to reflect.

One of the big challenges I have with my students is they’ll get information out from AI and they don’t take that extra step to reflect on the quality, the sourcing, or even, you know, “Is this helpful to me and what can I learn?”

There are ways, and I actually use AI in my classes, have my students use AI to help them. So they might, in preparing for a big presentation in my class, put in an outline and ask AI to make certain parts more concise or make parts more engaging. And then I force them to think about and talk about what the suggestions were.

Not that the suggestions the LLM created are correct, but, “What is it doing in this moment? And can you make a choice to lean into it or perhaps do something else?” So it is repetition, it is reflection, and then feedback. And you can use AI to help you give feedback. You can record things, upload it, and have it give you feedback.

But ask other people, as a result of whatever preparation you’ve used with AI to give you feedback, are you starting to sound like AI? A fascinating research recently released shows that our language choice, the words we’re choosing, is beginning to sound more and more like that that comes from AI. So we have to be careful.

If we all start using AI so much, we’re going to start to sound like AI and lose our way of expressing ourselves. The words we use reflect the thoughts we have and the way that we connect. So, to me, the answer to your question is repetition, reflection, and feedback.

Pete Mockaitis
Well, I’m intrigued by when you said, upload the recording and have AI provide feedback. As far as I know, I hope you’re about to blow my mind with something new, no pressure, as far as I know, they can transcribe that and then give you feedback on the words. But are we also getting feedback on the vocal pitch, intonation, the pacing, like the pausing?

Matt Abrahams
Yeah, there are tools out there that leverage AI that do that. And some of the LLMs generally available have features as well. So, yes, it can talk about intonation, filler words, words of hesitation. And, again, this is all information that can be helpful to you, not to say that what the AI says is correct or perfect, but it’s information for you to reflect on and try and experiment.

A lot of successful communication is about A-B testing, trying different things out, getting feedback. I think real human feedback is essential, but also leveraging tools to help can be a good thing.

Pete Mockaitis
Yeah. Well, no, I’m right with you with regard to the sparring partner idea and then the reps, and just as a tool for reflection as well. I remember I was working with someone who’s trying to improve on sales, and she was sending the whole transcript of the sales conversation, you know, through the AI and say, “Hey, I’d love your input on, like, what went well, what could have gone differently.”

And, again, none of us viewing it as the oracle of the almighty sales guru who has all sales knowledge, but rather by saying stuff back, you then have the opportunity to respond. And sometimes the response is, “No, you’re totally off base. That was exactly the right move.”

And then, ideally, you talk to an expert as well who will give you feedback in terms of it’s like, “Well, no, actually, the AI was on the money,” or, “No, it’s more nuanced than that,” you know, whatever. But just having something come back at you, just like hitting a ball against the wall, enables you to reflect on that and send the ball back to the wall. And in so doing, you’re getting better at hitting the ball with a bracket.

Matt Abrahams
Yeah, in all the work that I do, I get to travel all over the place, helping people and working on communication skills with people. You know, people define success of communication is survival, “I got through it. I’m done.” And they leave and they don’t think about, “How can I do it better? What did I learn?”

So this colleague who’s, you know, feeding things into a system, that’s a great way to start that process. But you then have to take it to the next step, and say, “Well, what could difference look like? How could I do this in a different way?” And that’s how we improve, and that’s how we all can get better. So that reflection step is really important.

Pete Mockaitis
Oh, absolutely. And tell us, what are the tools that will also give us feedback on our pitch and pacing in a presentation?

Matt Abrahams
Well, there are many of them that exist, and everybody has to find their own that works best for them. I mean, I don’t want this to be a sales pitch for my stuff, but one of my students, upon graduation, created an AI coach version of me.

So I tried to get ChatMatt as a URL, but you can actually talk to it and feed in vocal cues and clues, and it’ll give you feedback on things like pitch and rate, etc. So there are tools out there that do it that can help you. But, again, communication is not all just that. It’s the constellation of everything that you do, and the rehearsal, the practice, the thought process, that’s all what’s critical.

Pete Mockaitis
Well, I mean, that’s kind of you to not want to turn this into a pitch session, but feel free. So ChatMatt…

Matt Abrahams
Yeah, it’s a thing. Yeah, yeah.

Pete Mockaitis
…will provide feedback on my pitch and my pacing in addition to my words.

Matt Abrahams
Absolutely. And it’ll give you feedback on lots of other things. If you’re struggling asking your boss for a raise or you have to raise an issue in a meeting that might be sensitive. My wife actually prefers to talk to my chat bot than to me. She said it actually listens better than I do.

When it was first coming out, we tested it with my two 20-something kids. Believe me, they put it to the test because we didn’t want it teaching bad things or inappropriate things. And with my younger son, the tool actually made him feel guilty.

He asked some silly question and it said, “I am a tool for serious communication development. When you’re ready to work on something serious, come back.” I thought that was lovely. We encoded guilt into it.

So it’s a tool that it’s been trained on my teachings, my work, and again, leveraging AI, I hope, for a good purpose. Literally, the way it’s designed, and again, this sounds too sales pitchy, but there’s a phone number you can call, like you’re calling a friend, and when you call, it will connect to the AI coach once you’ve signed up and everything.

And you can literally just have that, you say, “I’m about to walk into the room. I didn’t expect my boss’s boss to be in there. What’s something I can say that…?” you know? And it’ll respond in my voice. And so trying to use AI to help bring communication to the moment where people need that communication coaching.

Pete Mockaitis
That’s so good. Well, now you’ve got a fun term, you say old-school AI, which is authenticity and influence. You shared with us a couple quick tips in terms of making something all the more authentic and you. Anything else you’d add about influence in the age of AI?

Matt Abrahams
Yeah, absolutely. So in a world of AI, what becomes really important is the emotional connection. When we go to persuade people, it is really important that we not only persuade on facts and figures, which are important, but we also think about the emotional connection and component of our communication.

And that is something that is uniquely human. And we have to think about, “What is that emotional connection? How can I address and make that move forward?” And so we have to be thinking about that aspect as well.

So when it comes to persuasion, you know, some of these key elements we’ve known for millennia. It’s facts and figures, logos, it’s emotion, pathos, and it’s your credibility, how you show up in the background that you have.

I like to distinguish when I teach credibility to my MBA students, there’s what I call career and college credibility and Costco credibility. And career and college credibility is what most of us think about. It’s what’s on our LinkedIn profiles, on our resumes, on our vitaes.

But Costco credibility sometimes is more important. When you go to Costco, they give you free samples of food. Why would they do that? It’s not a great business model unless, when you try the food, you like it and then you buy it. They’re showing you the value.

So career and college credibility, really important. And AI can help you perfect that. But your lived experience, the showing of your credibility, that’s where you can really lean into this emotional connection.

You know, it’s one thing to say, “I won the Sales Person of the Year Award five times in a row.” It’s another thing to say, “Here’s how my sales methodology worked in this particular session, and this is what helped me close the deal.” Very different way of communicating your credibility.

So it’s thinking about the emotion, it’s leaning into the lived experience of your credibility, that’s the old-school influence piece that really makes a difference. And when you partner that with some of the things AI can bring to you, can make a really powerful combination.

Pete Mockaitis
I love that a lot. The ‘show me’ instead of ‘telling me’ of it, and the Costco sample concept. As we speak, I’m looking at my sound absorbing panels in the studio. And I ordered them from Music City Acoustics. And the way they got me was I was just looking up some YouTube video, like, “Okay, so how do I think about echo in this room? And what do we really need to do with that?”

And they showed me this detailed use of a software program and a microphone to calibrate it, to figure out the decay rate of different frequencies, and I was like, “Okay, this guy is a super expert on room echo maybe more than anyone that I’ve ever encountered, and he’s, you know, less than an hour away in Nashville. We’re just going to go ahead and hire them.” And that was that.

Because you get sound panels from a lot of places, but these folks are going to optimally size and place these bad boys better than I could possibly understand.

Matt Abrahams
Absolutely. And that experience you had influenced you, and that makes a big difference. Showing, it really does help.

Pete Mockaitis
All right. Well, Matt, tell me, anything else we really should make sure to mention before we hear about some of your favorite things?

Matt Abrahams

The one thing that I heard the most when I was traveling all over the world is people said, “How do I deal with conflict that sparks in the moment, you know, all of a sudden, you’re having a conversation, and somebody gets upset?”

So I added a whole chapter in the applied section of the book, talking about this, how to manage conflict in the moment. And it really boils down to just some very straightforward, simple practices. First, you have to acknowledge what’s happening, right? You don’t have to agree, but you have to acknowledge, “I hear, Pete, that you’re bothered or upset or passionate about that issue.” Name it.

And then give somebody room to actually state their position. We often go into defense mode and we assume that anybody’s position is equal in valence and significance to ours. And so we have to really listen and understand, and maybe even explicitly say, “How important is this to you?”

I’ll give you an example. My wife and I learned from some friends of ours a long time ago to do this. If we have a potential disagreement, the very first thing we’ll do is we’ll say, “How important is this to you on a scale of one to ten?”

And if you have a partner that you can trust, this is a wonderful way to diffuse conflict. So let’s say my wife, we agree we’re going out to dinner, but she says she wants Mexican food and I would like Chinese food. Potential conflict.

But if she says, “Hey, Mexican food is a three,” and for me it’s a seven, then there’s no conflict. We make this assumption that our partner or partners that we’re struggling with see the world and have the same level of import to whatever it is we’re discussing that we do.

So you have to acknowledge, you have to listen, you have to ascertain priority, “How important is this?” And then you have to do the hard work of figuring out, “What are the ways that we can work together to consider this, knowing that it’s about collaboration and not about competition?”

And so if we can do these things, all of a sudden, in the moment, spontaneous conflict and challenge can be managed much more directly. And then you can rely on some of the tools and tips that I’ve shared with you and others that are earlier in the book around, “How do you structure your information?” You don’t just ramble and list things.

You might use a structure like, “What?” “So what?” “Now what?” “What?” “Here’s my position or my suggestion. So what? Why it’s important and how I think it’ll help us. And now what are my suggested next steps?”

So in any spontaneous speaking situation, you have to deal with mindset and you have to deal with messaging. So the mindset is acknowledging, listening, understanding the prioritization. And then the messaging is taking whatever solution collaboratively that you come up with and packaging it in a way so somebody else can say it.

So, sorry for the long-winded answer, but that’s also another important part of this update and, really, a significant part of how we get better at communicating.

Pete Mockaitis
Well, I think that’s very helpful and needed, and that’s a nice move in terms of, “How important is this to you?” And, indeed, you would have to have some trust because, then, I guess you could win every time, like, “Nine. This is nine-level importance.”

Matt Abrahams
Well, with my kids, everything is a ten. Everything with my kids, that’s a ten. So you have to calibrate. You have to calibrate, but it makes a big difference.

Pete Mockaitis

Yeah, understood. And I also want your take, in terms of in the heat of the moment conflict, I think those are very great. Maybe you’d say, top down perspectives in terms of the issues, and how important they are, and thinking about them logically and rationally and not jumping to conclusions about, “Oh, they’re really mad, and they must have it this way,” you know? So very wise.

I’m curious about some of the, maybe, bottom-up perspectives of just keeping your cool in that moment. Any pro tips there?

Matt Abrahams
Right. So it can be really hard. We can be emotionally triggered very easily around something that’s really important to us. There’s a whole bunch of other factors that could go into it. If we’re tired, if we’re coming out of, you know, the fourth meeting, this is the third thing that didn’t go well today.

So the ability, and this comes from mindfulness training, the ability to acknowledge, “This is how I am feeling,” gives you a little bit of space to do something about it. So rather than being absorbed by the feeling, say, “This is me feeling frustrated.” “This is me feeling really sad by what the person just said.”

By saying those words to yourself, you give yourself a little bit of psychological distance so that you can do something. It gives you just a little bit of space. Also, if you can do something physical, ground yourself, feel the ground through your feet or your shoes, touch something. That gets you out of that emotional state so you can make a more rational decision.

Now I am not saying that emotions are bad. They are very important. Emotions signal that something needs to be done. But, at the same time, when emotionally triggered, it can hamper or actually lead to bad communication. So we need to actually give ourselves a little space.

And maybe the best thing for me to do, Pete, is to say, “You know, that comment was hurtful. And I need to take just a little bit of time before you and I can come back and talk about this more.” Taking that time out for yourself will help you tremendously. It’ll help you get your thoughts ordered. It’ll help you sort through the emotion. And it, ultimately, will help you deliver a better message.

So, you’re right, emotions loom large and we have to be prepared for those, and we have to just name them and maybe do something physical to help give us just that little bit of space.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Matt Abrahams

“No matter where you go, there you are.” It really helps to remind me that the place I need to be at this moment is right here and with the person or people that I’m with, instead of the three other things that I could, should, would be doing. It makes me chuckle a little bit because it’s a little, you know, it makes a lot of intuitive sense, but it’s also very memorable.

Pete Mockaitis
All right. And could you mention a favorite study or experiment or bit of research?

Matt Abrahams
I’ve been talking a lot about language and framing. And so my favorite framing research is very simple. These researchers went to a group of people and said, “Imagine you have a terrible disease. We have a potential cure. It has a 67% failure rate.”

They then went to another group of people, just like the first group, and said, “Imagine you have a terrible disease. We have a potential cure. It has a 33% success rate. Would you like to take it?” I hope you agree, a 67% failure rate, a 33% success rate is the same thing. Yet dramatically, people take the treatment, the imagined treatment, when it is framed as something positive.

And I’m not saying this means you should always frame things positive. What I’m saying is we need to think about how we use language to help us. I’ll give you an example. I work with a lot of people pitching ideas. You can frame a pitch as a problem that you are solving or an opportunity that you’re going to capture. You get a choice.

And you have to think about, “Which way will work best for my audience?” And here’s where you can test it out on people, or you can use AI to help you think through your audience, “Are these the kind of people who are more problem-focused or more opportunity-focused?”

But the way we use words to help us move people in the direction we want to, really, is something I’ve been focusing on a lot lately.

Pete Mockaitis
Yeah, that is intriguing, and I actually want to dig into this a little bit more.

Matt Abrahams

Sure.

Pete Mockaitis
I would imagine, you tell me, since you’ve lived it with so many clients. My hunch is “the problem we’re solving” frame works better if the investors are folks who care passionately about that specific issue, like, “Hey, you know what, my child had that problem. Wow, yes, I am touched and moved and would love to be a part of solving that,” versus if they’re just, you know, money-hungry and return-maximizing investors, “Oh, yeah, let’s talk opportunity.” That’s my guess. What’s the reality, Matt?

Matt Abrahams
I think your intuition is probably right. If people have a connection to an issue, a problem, that framing it that way works. The breakdown that I, typically, see and talk about is, when you have people who you’re communicating with, who are deeply in the depths, the belly of whatever the topic is, people who are deeply financial, people who are highly technical, people who are very scientific, they tend to like to solve problems.

When they were in school, they did problem sets. They didn’t do opportunity sets. So framing it for the way they are in the world, their background, works. But when you’re in sales, when you’re in marketing, when you’re in senior leadership, often it’s about the opportunities that lie ahead.

So I think it’s multidimensional. I think part of it is people’s backgrounds and just how they are in the world, but also, their connection to the topic also makes sense to me. I just am not aware of any research that bears out your hypothesis, although, to me, intuitively, it makes sense.

Pete Mockaitis
Okay. And a favorite book?

Matt Abrahams
The book I’ll share with you, from my dear friend Patricia Ryan Madsen. If you don’t know Patricia, you should get to know her. She wrote a book called Improv Wisdom. Very short, little book. It’s about how you can apply improvisation principles to your life.

So it’s not about getting up on a stage and trying to be funny. It’s about, “In my everyday life, how can I leverage ideas from improv to help me be more responsive and to be more connected and communicate better?”

It’s a lovely book. I mean, this is a book that I return to and I think everybody should give it a read. It is fun and helpful.

Pete Mockaitis
And a favorite tool?

Matt Abrahams
I’ll give you an app because I use it all the time. And, again, I’m not trying to sell it, although, I have. It’s called Superhuman.

Pete Mockaitis
Oh, I love it. I use it all the time.

Matt Abrahams
Yes, it is great. So you know the power of it. It allows me to be more efficient in my written communication. And I am at least 30-35% more effective in my emails, of which I get hundreds, and it helps me be smarter in the way I communicate. So that is probably the most useful tool that I have.

Pete Mockaitis
Well, it’s so funny, Matt, we usually have to keep the fast phase fast, but you’re just so intriguing here. So I love Superhuman because, one, it’s a blazingly fast interface. And it really kind of subtly trains you to use those shortcut keys.

Like, “Hey, these are here. Go ahead and use them. You know what? You’re right.” So it’s super responsive. The shortcuts, I’m grooving in with them. Oh, I like the split inboxes. It can identify a pitch roughly with AI so that they’re just in a separate tab of pitches. So I just go forward them to all of my team. Boom! Boom! Boom! Boom! Boom! But tell me, what are you finding transformational about Superhuman?

Matt Abrahams
So I, as a teacher, pretty regularly, send out very similar messages to people, and they have a feature called Snippet, and it allows you to, very quickly, send out similar emails. That’s the one that I rely on a lot as well.

And their built-in AI, I cannot tell you how many times I’ve used the built-in AI to help me find like, “Who is that person I talked to in an email three years ago?” you know? And it used to be I’d scroll through my sent folder and try, I might misspell their name. So those are the two features beyond what you have said that I use.

Pete Mockaitis
Yeah, I guess that semantic piece really can come in handy. It’s like, “I don’t remember the key word we said, but it was a guy trying to sell me a thing with a video a couple years ago.”

Matt Abrahams
Thing, yeah, three years ago.

Pete Mockaitis
It’s like enough of those, you know, very vague descriptors chained together. It’s like, “Oh, I can work with that.” And then it’s like, “Oh, yeah, that’s the one. Thank you.”

Matt Abrahams

Exactly.

Pete Mockaitis
And a favorite habit?

Matt Abrahams
This is going to sound funny, but I play darts. So I have an outdoor dartboard, and every day I try to go out. I’ve done martial arts for a long, long time, and as part of that, I took up archery and I found it very calming to focus.

Unfortunately, my wife won’t let me shoot arrows in my house, or around my house, and the archery range is a little farther away. And I found that throwing darts is helpful as well. It helps me be very present, it helps me focus, and I kind of have fun doing it. So that’s a habit that I’ve been enjoying recently.

Pete Mockaitis
Yeah. And is there a key nugget you share that really connects and resonates with folks, they quote back to you often?

Matt Abrahams
The one that I think most recently and relates to the new edition of the book is, “You can prepare to be spontaneous.”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Matt Abrahams
I would point them, first and foremost, to FasterSmarter.io. FasterSmarter.io is the source of all of the resources and the show, Think Fast, Talk Smart that I host. I’m a big, big user of LinkedIn. Happy to have you jump on there. And we have a newsletter you can sign up for at either FasterSmarter.io or on LinkedIn, and would love to connect with people in any way.

Pete Mockaitis
All right. And is there a final challenge or call to action for folks looking to be awesome at their jobs?

Matt Abrahams
Yeah, so I challenge everybody to take a moment to work on and reflect on your communication. I’ll tell you a practice I do. Every night before I go to bed, in my journal, I will write one thing that went well in my communication that day and one thing that didn’t go as well.

And then every Sunday, I go back and review for three or four minutes, and I make a plan for the following week of how to improve something that I was not pleased with. And that act of doing that makes a huge difference. I’m not saying I’m a great communicator, but I’m a much better communicator because of that.

So I challenge everybody listening to spend some time just reflecting on what worked and what didn’t, either in your communication or others, and think about how you could change your communication for the better.

Pete Mockaitis
All right. Matt, thank you.

Matt Abrahams
Pete, thank you. This has been a wonderful pleasure to come back and chat with you. Thanks.

1179: Dr. Martin Seligman on How Agency Propels Flourishing

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The father of positive psychology, Dr. Martin Seligman, discusses how to harness the hidden engine of human progress: agency.

You’ll Learn

  1. The key concept that determines whether we give up
  2. The building blocks of human agency
  3. How to find your human edge in the age of AI

About Martin

Martin Seligman is the most influential psychologist in the world and a professor at the University of Pennsylvania, where he directs the Positive Psychology Center. A former president of the American Psychological Association, he earned his BA in philosophy from Princeton and his PhD in psychology from Penn, and holds ten honorary doctorates. His research—from learned helplessness to learned optimism to prospection—has reshaped how science understands human well-being. He is the author of more than thirty books, including Flourish, Authentic Happiness, The Hope Circuit, and Tomorrowmind.

Resources Mentioned

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Martin Seligman Interview Transcript

Pete Mockaitis
Marty, welcome!

Martin Seligman
Good to be here, Pete. Thank you for having me.

Pete Mockaitis
Well, I’m excited to talk about agency and just to talk with you. You’re kind of a big deal, a legend, if you will. And I’d love it if you could kick us off, as the so-called father of positive psychology, is there a particularly fascinating and surprising discovery you’ve made about us humans in all your research and writing and speaking and work that just really sticks with you time and time again?

Martin Seligman
Yes, and it’s the basic theme of my new book. And the discovery is about, “When do we give up, not try? And when do we innovate?

I started out 60 years ago working on helplessness, and I asked, “When do people give up? And when are they resilient?” And what I found to start with is when people believe that nothing they do matters, that’s when they give up. The psychological state is the key to it.

And then I asked the question, “Well, when do we innovate? When do we not give up?” And what I found was that, when we believed we were agents, when we believed that we could do it, that was the key to success and to not giving up.

Pete Mockaitis
Okay, so that’s the big differentiator is the belief. If the belief is, “Yeah, there’s nothing we can do. You know, it is what it is. I’m kind of stuck,” then, we’re not going to do anything, versus, if we believe we’re agents, we have the capability to change the trajectory of things.

Martin Seligman
Yes, so the beliefs you have at work and at home are crucial to whether or not you give up and become depressed, or whether or not you succeed and innovate. So it’s those beliefs and how to change them that are the key to success and failure.

Pete Mockaitis
Okay. Well, I’m always intrigued when we discuss beliefs because there’s mountains of research, and you’ve done a lot of it, in showing that, “Hey, beliefs, they make a big impact in terms of how we perceive things, how we feel about things, what decisions we make, what behaviors we engage in or abstain from.”

And I guess I’d like to think and hope that my beliefs are accurate, real, true reflections of the world reality as it is. And yet, I’m sure I don’t have it perfect. So I guess I want to start there is how do you think about belief and truth?

Martin Seligman
Crucial question, Pete, and I’ve worked on it all my life and I’ve got a whole bunch of things to say about it. First, before modern psychology came across, people believed that it was the external circumstances that caused you either to give up or to innovate and succeed.

But let’s look at external circumstances and their relationship to belief. So take your 11-year-old son. He strikes out at the end of the little league game and the team loses. Well, the objective facts, the truth is that he struck out. Now what caused him to strike out? Was it a bad call by the umpire? Was it that he is not a good hitter and gave up? Was it because it started to rain that inning?

So reality is very often dissectable into what really is the cause, and that’s very hard to know. But it turns out, if you’re a depressive or a pessimist, someone who’s inclined to fail a lot, you will choose the most pessimistic possible causes.

On the other hand, if you’re an optimist, and we’ll talk about that at some length, you’re going to pick out the causes of that reality that are most likely to cause you to try and to innovate. So so-called reality leaves us a lot of room for what’s true behind it.

Pete Mockaitis
Okay, understood. There are immovable facts in terms of what transpired, and yet the cause of them, we can point to all sorts of things, and whether we’re optimistic or pessimistic, we’ll reach different things. Well, now when you say cause, now I’m starting to think about this Robert Sapolsky determined biological stuff.

And not to go deep into that whole philosophical perspective, but I do want your hot take. In some ways, the view that our behavior is biologically predetermined feels like the opposite of agency. Is that how you see it?

Martin Seligman
Not at all. And let me give you an example at work that’ll help us think this through. Friday, noon, you open up your email and there is a message from your boss which says, “Come see me at 4:00 o’clock.” Okay, that’s the reality. Now, what is your reaction to it and how do you spend the next four hours? Now that’s not predetermined.

So let’s work this through. And this is a very important exercise for your viewers, by the way. It’s called, put it in perspective. And it’s how thought intervenes between the so-called reality, the 4:00 o’clock meeting you’re going to have with your boss, and what’s going to happen in the next four hours.

So the first thing we do, and what’s going to happen to you first, is you are going to make the most catastrophic interpretation possible, “Four o’clock, oh, my God, I’m going to be fired.” And, in fact, when we do this with people at work, we have people tell us at some length about the most catastrophic explanation, “I’m going to be fired.”

Okay, what’s the best thing that this meeting could be about? Well, we have people go into that and they’ll say, “The boss loved my memo and I’m going to get a raise.” Okay, tell me at length about that. Okay, now what’s the most realistic, likely outcome at 4:00 o’clock? “Well, it’s probably that the boss read my memo and she’s got some reservations about it but she wants to see what the economics of it are going to be.”

Now, the reason that’s important is it illustrates the reality here, what seems to be determined is you get this frightening memo, but how you spend the next four hours and how up for this meeting you are with your boss depends on your ability to make the most likely explanation and plan for it.

So it’s not helpful for people at work to say everything is determined, particularly because you’ve got a lot of choice in how you see so-called reality.

Pete Mockaitis
Okay, understood. And so then, if we are latching onto the most likely scenario, then I suppose our natural behaviors would be, “I’m going to get those numbers together so I will be prepared to answer those questions effectively.”

“And, in turn, the boss thinks I’m great and prepared and smart and a capable contributor, all kinds of good things,” as opposed to, “I was just worrying about things for four hours, in which case I am not so prepared for an economic discussion.”

Martin Seligman
Yeah, if, indeed, you spend the next four hours under the influence of the most catastrophic interpretation, you’re going to be depressed, defensive, and passive. To the extent you spend those four hours thinking about, “Ah, well, the boss probably has some reservations about my memo and is going to want to know its economic implications,” you’re going to plan for it. You’re going to be agentic.

So it’s absolutely crucial that you make the realistic interpretation. But, in fact, we’re bad weather animals, and the most catastrophic interpretation of bad events is built into us by the ice ages. And, indeed, a lot of my book is about the long history from the ice ages to AI and how it impacts agency and our belief that we can do it or our belief that we are helpless and we should just give up and let the world take over.

Pete Mockaitis
Intriguing. So take us a bit on this historical journey and unpack it for us, please.

Martin Seligman
Well, it’s the most fun I’ve ever had in my 60 years of writing and research. So what I’ve done most of my life is actually take people in the here and now, people at work, look at the way their optimism and pessimism functions and move from pessimism to optimism.

And what I had found, Pete, over many years, and the whole field of cognitive psychology found, is when we believe we’re not agentic, when we believe we can’t achieve what we want, that’s when we give up and that’s when we’re depressed.

But, most importantly, if you look at people who succeed at work, people who beat depression, people who are resilient, these are the people who believe, “I can accomplish my goals now, I can accomplish them in the future, and I’ve got a wide range of goals.”

And so where I was before I started to look at history, Pete, psychology had become pretty convinced that there was this important notion of agency in modern times, and that it had three components.

The first was efficacy, and that meant, “I can get my goal here and now.” The second component was optimism, which is, “I can achieve my goals far into the future.” And the third component was imagination. So that’s what was established as something you should have.

And so I began to ask the question seven years ago, “Is this true throughout all of human history? What is its basis? And what is the implications in the far future with AI and human agency?”

Pete Mockaitis
Yeah. Well, it’s intriguing in many ways, just like that 4:00 o’clock scenario you presented us with. I suppose we could take AI or anything throughout history and have a very unpleasant or pleasant view of each of those dimensions.

Like with AI, it’s like, “Oh, it’s so cool. I’m empowered to do things that could be new and powerful and tremendous. And I could invent new things. I could automate things. I could explore domains I never could. I could have custom software. I can save money, make money, have boring things automated.”

Or, it’s like, “Oh, the robots are going to take all our jobs. We’re all screwed. We’re just going to have to crawl into a hole and try not to die.” I mean, I suppose I can have high or low efficacy, optimism, imagination with regard to about any environment or development in the world.

Martin Seligman
Well, before we do AI and ask the question, “Is AI doom or is it the best thing for human agency that we ever came across?” I want to do ancient history with you, Pete.

Pete Mockaitis

All right.

Martin Seligman
It’s what really informs who we are. So let’s go back to 3,000 years ago. I looked at four different civilizations – the Greeks, the Hebrews, the Chinese, and the Persians. And if you look 3,000 years ago, there is no progress going on in any of those civilizations, 3,000 years ago.

And, very importantly, they don’t have the words for agency. They don’t have words that mean, “I can do it.” And, in fact, when they use those words, it’s the gods who are doing it. All four of them. Something miraculous happens in all four of those civilizations over the next 500 years. It’s called the Axial Age.

This is the age that the Buddha and the prophets and Confucius all come around, four different civilizations. And 500 years later, they’ve suddenly got the words for agency, they invent words that weren’t there before, which mean that human beings can do it.

And so, for example, if you take the Greeks, 2,500 years ago, they have no words for human beings achieving things. And then 500 years later, they’ve got words like akrasia, which means weakness of the will. So they can now distinguish between a person knowing what’s right and still failing to act. So they have notions about human action.

So what occurs in all four of these civilizations is we finally get the words for human agency. And when we get new words, that’s when we can act on those words. So, historically, going back as far as writing goes, when it starts, humans don’t have agency. The gods do it.

Five hundred years later, they’ve invented a vocabulary in four different civilizations, which says, “I can do it,” a vocabulary that’s optimistic about the future, in which it’s not the world crushing you, but it’s your will that makes a difference. So that’s the historical background.

Pete Mockaitis
Well, that’s fascinating. And, well, Marty, my immediate question is, do we have all the words that we need in terms of your average professional? Are we missing a couple words? And can you give them to us?

Martin Seligman
Well, very important, in modern life, when we get new words, we create new realities. So let’s just take an example, Pete. In my own work, before about 1980, there was no word for burnout. So whenever a patient came to me with what I would now call burnout, I said, “Oh, you’re depressed.” Well, it turns out burnout is not the same thing as depression.

And once we get the word, once we get a new category, we invent new targeted therapy for the newly named condition. So, in modern life, when we get new words, and AI is providing us with not only a whole vocabulary of new words, but a search and accomplishment technology that takes us to places we’ve never been before.

Pete Mockaitis

Yeah. So we’ve got the words and we have a whole word generating machine that does a lot. I guess what I’m curious about is are there, in your experience and research, some key words that most of us don’t know, but would be very much enriched and benefited by knowing?

Martin Seligman
That is really a good question, and the answer is I don’t know. Well, we have a new technology which is enabling us in many ways. You began 20 minutes ago with AI as doom. And having done ancient history with you, Pete, I now want to do the future and the present about AI.

And as you rehearsed, there are the doom-scrollers and the doomsayers have the day about AI. And I’m not one of them. As a positive psychologist, as the founder of positive psychology, when something comes along, I look for the very best it can do. So I’m someone who spends all day with AI looking for what it can do.

So let me go through a couple of things that have been enabled in my life that could not have happened without AI. So it’s very common among the doomsayers to say, “AI is dehumanizing us. It’s undermining how we write. It’s undermining our skills. And, worst of all, it’s undermining our emotional life.” Hmm, well.

Pete Mockaitis
Bummer!

Martin Seligman
I have more love in my life now because of AI. And let me tell you what happened. I have two four-year-old grandsons. I’m crazy about them. But I’m 80 years older than they are. They walk faster than I can run. And I can’t throw a football around with them.

I noticed, by the time they were about two, I was becoming invisible to them. And that hurt. So I went to Anthropic’s Claude, and I said, “Claude, help me write stories in which Max and Denny are the heroes.” So I started chapter one, “Max and Denny visit the haunted lighthouse at Stone Harbor.”

Well, I’m 150 chapters later, I’ve been doing this every day, and I’ve become visible to my grandchildren. They can’t wait to see me and to read to them. And so that’s an instance in which AI, and without it and without the illustrations that OpenAI, ChatGPT provides, I couldn’t have done this. So a lot more love in my life because of AI.

Creativity. Okay, this is the thing I work on all the time, innovation and creativity. And the question is, “Is AI creative?” Well, there are two views of creativity. It’s really, “Who is creative? And what’s the right number?”

So the usual view is the Michelangelo view, that creativity, Pete, resides in your head. And out of your brow, if you’re creative, comes Michelangelo’s David. The unit here is one genius. I actually think that’s pretty rare.

The usual form of creativity that I know is the Wright brothers, or McCartney and Lennon, in which you go back and forth between two people. And that’s the sense in which AI is hugely creative. And it’s actually what I do every day is going back and forth with AI about the edge of science where I am in psychology. So let me give you an example from my new book, Agency.

Chapter eight is about the Chinese. It’s about Chinese agency. Chapter nine is about the Hebrews. It’s about the difference between the Torah, the prophets and writings and the New Testament.

I send this off to my editor, and she says, “Hey, Marty, there’s no transition between chapter eight and chapter nine.” Now I’ve been staring at those two chapters for five years and I don’t see a transition. So I go to Claude, and I say, “Claude, write me a one paragraph transition between chapter eight and chapter nine.”

And what Claude then says is, for the transition, “At the very same time that the Chinese were worrying about the relationship of agency in the individual human being to the state, the Hebrews were concerned and wrestling with a much deeper question – the relationship of individual agency to God.” Holy cow!

Pete Mockaitis
Pretty good. Pretty good, Claude.

Martin Seligman
I’ve been staring at this for five years and it got it just right. So, actually, almost every day going back and forth with Claude Code and ChatGPT and working at the cutting edge of agency and trying to quantify this for black people and white people, women and men, modern China, there’s a new insight almost every day.

So the first thing I said, Pete, about AI is there’s more love in my life. The second is, in what I’ve been doing for 60 years, the cutting edge of psychological science, I have a collaborator that’s more creative than any collaborator I’ve ever had.

Pete Mockaitis
Okay, right, with the back and forth process as opposed to expecting it to just be the oracle that shoots out, you know, perfection.

Martin Seligman
Absolutely. So being a pilot with AI, unlike being a passenger, is to be able to prompt back and forth as opposed to expect AI to tell you things. You have to ask the right questions.

Pete Mockaitis
Yeah. Well, I’m intrigued, and maybe AI is a tool for this end as well, if these associated beliefs are so transformational, it seems we would do well to hold the optimistic beliefs. What are your top suggestions if folks would like to nudge their beliefs, from more of a pessimistic zone to more of an optimistic zone, in doing that successfully?

Martin Seligman
Actually, the answer to that’s pretty well known, and I’ve spent much of the last 20 years answering that. And it’s basically to learn how to argue against your most pessimistic thoughts. So I’ll give you an example.

By the way, Pete, I’m a depressive and a pessimist, and so when I talk about tools that modify pessimism and depression, I not only try these things on myself when they work, but I do large scale studies of them. And I think it takes a pessimist to do serious work on optimism.

So let me tell you what happened at 4:00 in the morning, Pete. It’s about you. I wake up at 4:00 in the morning, six hours ago or eight hours ago, and I say, “Oh, my God, I’ve got my first interview about the Agency book in eight hours. I got nothing to say about this. I’m past my prime. Maybe I should just cancel the interview.” Okay?

Four in the morning, the most catastrophic thought. And, indeed, most people, when they wake up at 4:00 in the morning will be inundated with the most depressing, catastrophic, and pessimistic thoughts. So what did I do?

I opened my eyes and I started to argue against it. I said, “Well, wait a minute. I had a discussion with the New York Times yesterday right at the cutting edge. And I didn’t fail at that. And she really lit up and laughed at my jokes. And last week, I gave a 45-minute speech to 50 of my graduate students and 150 of their parents and kids, and I got a standing ovation.”

So I basically argued against my most catastrophic thoughts. And I argued realistically. So the most crucial tool we have for agency is, first, to recognize the most catastrophic thoughts we’re saying, and then to marshal realistic evidence against them, to treat our paralyzing, catastrophic thoughts as if they were said by an outside person whose mission in life was to make you miserable.

Pete Mockaitis
Okay, that’s good. Thank you. Oh, Marty, there’s so much good stuff we could cover. Tell me, any critical takeaways you want to make sure people hear about agency before we shift gears and hear about some of your favorite things?

Martin Seligman
Well, this is a show about succeeding at work, and that’s been one of my main concerns over my lifetime.

And the main takeaway here is something brand new I’m going to tell you and your listeners about. So I’ve been interested in, “What is it not only that people who succeed at work have? But what do human beings have that the machines don’t have and are unlikely to ever have?”

And that’s a really important question because that’s where our cutting edge is going to be at work. So let me tell you what we have and the machines don’t have, and how I got there. So two years ago, the Chinese created a virtual Seligman.

They fed it all my books, my speeches, and you can go to it and ask for advice. And I’ve looked at a thousand of the transcripts now, it gives very good advice. But I was concerned with hallucinating, “When does AI hallucinate?” And I found one hallucination in the thousand transcripts.

Some woman had written in to me, and I gave it to the machine. She had broken her back and she wanted advice, psychological advice about what she could do. So AI, “Ask Martin,” you can do it in Mandarin or in English, by the way, gave her a very good advice.

And in the middle of it, it hallucinated. It said that I had been a consultant to the Reeve Foundation. I’d never heard of the Reeve Foundation. Have you?

Pete Mockaitis
No.

Martin Seligman
Christopher Reeves, Superman, broke his back and founded a foundation to teach optimism to people who broke their back. So notice, the hallucination here was right on track. It’s completely false.

Pete Mockaitis
Yeah, the kind of thing you might do, sure.

Martin Seligman
Very coherent with what I might have done. So I said to Claude, and then to Chad GPT, “Hey, what kind of a machine are you? Are you a coherence machine or a correspondence machine?” That is, when you say something, is it because it coheres with what you already believe or because what you’re saying corresponds to reality?

And Claude said, “Marty, that’s just the right question. I am strictly a coherence machine. I don’t have eyes or ears or hands. When I tell you something, it’s the next most logical, coherent thought I have.” Great Claude. And now I’m getting to what the machines can’t do.

I said, “Tell me the 20 most important discoveries in the history of human science, a good list of 20. How many of those, Claude, could you have done?” It said, “Marty, I could have done seven of them.” I said, “Really?” “Yeah. I could have done tectonic plates. I would have fitted Africa to South America. I could have done Mendelian genetics. That’s just algebra. I could have done Big Bang, which is just a fancy mathematics of explosion.”

I said, “Great, Claude. I’m going to give you eyes and ears and hands. Now, how many of the 20 could you have done?” “Hmm, I could have done 18.” “Eighteen?” “Yeah, I would have discovered the neuron that required microscopes. I have eyes now and staining. I have hands.” “Okay, what couldn’t you have done?”

And now we get to the punchline, “I couldn’t have done Darwin or Einstein because they leapt well beyond the data. Einstein didn’t tinker with Newtonian mechanics. He leapt beyond it.” It’s called abduction, the leap beyond the data. If you’re a coherence machine, what you can’t do is be creative in the sense of leaping beyond the data.

And that’s what human beings have. That’s what you need at work. This is what separates the machines from Pete and me. We can leap to the best explanation. And so the takeaway that I would most want your viewers to have is, when I think about my home life, when I think about work, it’s not the next logical step I want to think about. It’s the leap beyond it, “What’s really going on here? And what can I do that doesn’t become apparent?”

So I think our leap, Pete, what we’ve got is creativity. The technical term is abduction. And I think what we most need at work and in our home lives is better abduction.

Pete Mockaitis
All right. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Martin Seligman
I’m going back seven centuries to my favorite quote. It’s 1365 in Norwich, England, and there’s this woman, a female monk, she calls herself Julian. You have to be a male. Her real name is Juliana of Norwich. It’s the middle of the black plague.

And here’s what she says. She says, “He said not, ‘Thou shalt not be travaileth.’ He said not, ‘Thou shalt not be tempesteth.’ He said not, ‘Thou shalt not be diseased.’ He said, ‘Thou shalt not be overcome, and all shall be well. And all shall be well. And all manner of things shall be well.’”

Pete Mockaitis
Okay. And a favorite book?

Martin Seligman

My favorite book of the last decade is Cloud Atlas, David Mitchell, and even the movie that was made out of it. But the book itself, Cloud Atlas, I strongly recommend.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Martin Seligman
I want you to challenge your most catastrophic beliefs. You’re going to get into trouble when you believe the most catastrophic things you’re saying to yourself. They are being said to you by an unconscious whose mission in life is to make you miserable. Challenge those catastrophic beliefs with realistic arguments against them.

Pete Mockaitis
All right. Marty, thank you.

Martin Seligman
Pete, pleasure.

1178: How to Stand Out and Get Hired in the AI-Powered Job Market with Emily Durham

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Emily Durham reveals the smarter approach to job-hunting.

You’ll Learn

  1. Why “medium is more” when it comes to networking
  2. The keys to opening the door for opportunities
  3. Why AI-generated resumes work against you

About Emily

Emily Durham, better known as Emily the Recruiter, is a recruiter turned career coach and content creator. On her popular social media platform and her podcast, Clock In, she gives real-world advice to help people thrive in their careers. Her work has been featured on Good Morning America, BBC News, in the Globe and Mail, and more. She lives in Toronto.

Resources Mentioned

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Emily Durham Interview Transcript

Pete Mockaitis
Emily, welcome!

Emily Durham
Thank you so much for having me. I’m so jazzed to talk all things work.

Pete Mockaitis
Well, I am jazzed to talk as well about how we clock in, which is a clever little twist.

Emily Durham

Why thank you.

Pete Mockaitis
I guess, you know, clocking in and locking in. Okay, nice. So, boy, the universe of job hunting is full of myths, BS advice. I’d love it if you could give us, right at the top, any counterintuitive goodness that you think we all just need to know, set the record straight up front.

Emily Durham
Oh, I love that. We’re doing no BS right away. I think we need to dismantle the idea that more is more. So applying to more jobs does not necessarily yield more interviews. Reaching out to more people doesn’t necessarily yield really high-value mentoring relationships.

And I think in a world where the economy is rough, friends, we know this, we’re preaching to the choir. It’s easy for us to take advice online that tells us just to double our output, to double our results. And that really isn’t the most strategic way to go about these things.

So we definitely can get those better results and more interviews and get further ahead at work, but the idea that you got to do six times more isn’t always the best. Sometimes we just need to re-strategize, not double down on what’s not working.

Pete Mockaitis
Okay. So the more is more is false.

Emily Durham
False.

Pete Mockaitis
And that is not the right move. Well, then if more is not more, then what what is more?

Emily Durham
Yes, I wouldn’t say less is more, but let’s say medium is more. I’m fine with that. The idea that, for example, when you’re job-hunting, and you’ll hear this from people all the time, you scroll on TikTok, there it is, they’re telling you just to apply to more jobs.

But the reality is the challenge today isn’t that you need to apply to more jobs. And it’s not that you’re not applying to enough. It’s also not usually that your resume needs a total facelift. It’s often that our resumes aren’t getting opened at the same rate or in the same ways that they previously were.

So, for me, when I’m thinking about the right strategy to get noticed, yes, have a strong resume, yes, apply for great jobs, and use most of the time that you would have spent applying to those next two, three, four hundred jobs, and really over-index on strategic networking.

I’m talking, not reaching out to recruiters on LinkedIn, reach out to the people who are currently in the position that you want, people who are likely to have less inbound messages for those networking chats, going to small scale, like teeny tiny industry local events.

I’m, you know, a Toronto resident. We’ve got organizations like TechTO, Women in Tech Sales Toronto, where you’re able to network on a really small scale and build those meaningful relationships to get you those referrals.

And I know this sounds like a lot more work. It is, but if we just shift, you know, the four hours we’re going to spend a week job-hunting to it being three hours networking, one hour applying, usually that’s going to get you a little bit further ahead.

Pete Mockaitis
Certainly, that makes sense to me. And I’ve even heard that more might not even be not more, but it could be, in fact, less. How’s that for a clear sentence? What I mean is if you apply to more places, you could actually, in the automated applicant tracking systems world, be doing yourself a disservice because they’re like, “Oh, they already applied here at Facebook or Amazon or whatever. So we’re just going to not pay attention to this one.”

Emily Durham
I do think there’s a lot of fear-mongering with how AI does and doesn’t influence the application process. Like, the reality is – how do I say this nicely? – and maybe I don’t have to.

People can profit off of, you know, making us very scared of how AI is influencing the applicant process. You’ll see people offering sketchy courses who’ve maybe never worked in careers or AI. So I think it’s always important to consider the source to an extent, of course, the more you apply for high-volume jobs, even if a person, you know.

When I was an active recruiter in tech, if I saw a candidate applying to five different jobs with different job descriptions, to me that reads, “You don’t know what you want, or you don’t know what your aligned skill set is.”

But from an AI perspective, it drives me crazy when I hear people say, “I need to AI-optimize my resume and apply to the right jobs on the right AI.”

Like, there is no way to know in a concrete manner how much a company is or isn’t leveraging AI in the top part of your funnel, so when you’ve just applied for a job. Every company is at a different stage, which is why I’m so big on the networking. The one thing we know for certain right now is people’s opinions still matter.

Pete Mockaitis
Absolutely. Well said. Okay. Well, so your book, Clock In, can you tell us what’s the main idea, the big picture message here?

Emily Durham
Definitely. Clock In is an incredibly practical book. So think of it as a step-by-step guide to doing everything from figuring out why you want the job that you want, if you want that job, and most importantly, how to actually get there through the practical stuff like the resume writing, the LinkedIns, the networking, but also those more social skills, “How do you communicate and advocate for yourself while at times dealing with difficult people?” So it really takes you that full journey.

Pete Mockaitis
Okay. That sounds handy. Well, tell us, this job market, some would have you believe there are no jobs, we are in dire straits. You can apply to hundreds and you will hear nothing back. Others, I’ve seen get jobs real quick. What’s going on?

Emily Durham
Like, I’m not going to sit here and tell you that things are peachy. Like, I’m not going to be your uncle at the Thanksgiving table asking you why you’re still job-hunting.

The reality is the market is very hard. Job creation is not booming at the pace that has been projected. In fact, in many states and in many countries, it is flat or on a decline. But I think the messaging here is we need to control what we can control.

I, fundamentally, disagree with the fact that there are no jobs. There are less jobs. There are jobs that are not paying adequately, but there are some jobs available. Where I really like to kind of push people to think through is, number one, “Would a portfolio career be something that could be valuable for you?” Meaning, is balancing contract work, is being self employed, having side gigs, side hustles?

We’re seeing Gen Z pick up a lot of this. Something that can be beneficial, like, to your career overall. but there are jobs available. And I think it has to be a shift less of the what, like, “What jobs are there?” into the, “How do I get recognized for, yes, the more limited jobs, but jobs that do exist?”

And the people getting hired quickly are, oftentimes, especially right now, like, “Take a shot every time I say this,” or like, you know, “Go sip your coffee.” They’re the people who know someone who works at the company. Those are the people who are getting ahead quickly or have a built-in brand presence.

Maybe they post very actively on LinkedIn. They’re active in their community and they’re able to phone a friend and say, “Hey, I’m looking for a gig,” or, “Hey, I saw this job posting.” So that’s really the differentiator.

But I might underline is there are less opportunities that are as exciting and as sexy, and perks of some of these jobs have not been as appealing as they were in years prior, but things always level out because they always do, and we have to focus on what we can control, which is getting what we’re able to get.

Pete Mockaitis
That makes good sense, if I may, when you say it’ll level out, it always does. And I’m wondering, the AI tech bro hype masters would say, “No, no, this time, it’s completely different because the AI is fundamentally reshaping blah, blah, everything.” What’s your read on that in the recruiting world?

Emily Durham

So I think of this often because a lot of the headlines about a year ago were telling us that 98% of jobs are going to disappear with AI.

First thing I have to say is these are all predictions. I think sometimes we hear these predictions and we think that they are like Bible, that it is the truth and it’s 100% going to pan out that way. There’s no way to confirm or deny how much change and what that change is going to look like.

We know AI is reshaping work. It already is. We know that many roles are being eliminated, but we also know that, as many experts are predicting mass job loss are predicting even larger job creation.

And the relationship to AI is a complex and loaded one. I’m not saying that we need to be, “Rah! Rah! AI” in any capacity. But I do think we have seen in history so many waves of the workforce being revolutionized and many industries dying, but ultimately to give birth to other ones.

So I try to lean on the side of optimism until we have all of the information that we know new jobs will, in fact, be created. But we also know that a lot of organizations who’ve reported mass layoffs attributed to AI have not truly replaced full human jobs with AI.

What they’ve done is tried to cut costs to up AI investment, but they’re not truly replacing the roles. And I think that nuance can help us understand where we’re currently at in the cycle. We are not in a space right now where Susie’s job is gone because a robot is fully doing Susie’s job. Like, that is not the headline, I think, people need to be taking away.

Pete Mockaitis

Certainly. And many folks who have done layoffs because of AI have hired them right back, it’s like, “Oopsies!” And well said with regard to we can’t take any prediction to the bank because, fundamentally, no human being knows what’s going to happen, even if they have a very compelling YouTube thumbnail and graphic and strong words with capital letters sometimes.

Emily Durham

Oh, with an underline and then it’s, “Do you want to save your job? Buy my AI-powered course.” And you know what? God bless them.

Pete Mockaitis
All right. We got it. Okay. Well, so let’s get into some of the particulars of your approach, but could you first maybe give us a fun success story of someone who did just what you recommended and what happened for them?

Emily Durham
Oh, my gosh, can I give you the best success story ever, because it’s literally my mom. I share this all the time. I think this is, like, the coolest thing in the world. So my mom had worked at the same organization for 20 years. Like, she did the old-school, “I’m staying at this company forever.”

Ultimately, that company ended up selling, and her role got dissolved and she wasn’t ready to retire. So she truly was like, “Well, AI is here. I’m screwed. I’m just learning how to, like, canoodle with this. I’m not going to be able to bring this into the workforce. And who’s going to want to hire a woman in her late 50s?” To which I said, “A smart person is definitely going to want to hire someone with incredible experience.”

So we spent the time doing the table stakes stuff, you know, uploading the resume and making sure the LinkedIn was up to date. But, really, what we focused on was leveraging her previous connections. And I think that was like a mental unlock moment where my mom was like, “Well, I don’t know anyone. It was only the people I worked with.”

And I was like, “Yeah, girl, people who know you’re incredible.” So reaching out to those former connections, reaching out to people who were still with the company, happy clients she had were, contractually, that was a comfortable thing that she could do.

And really just having an honest and vulnerable conversation about where she was at, within seven days, which I will say is kind of bananas quick, she landed an incredible role, work from home, fully remote, doing the stuff that she loves in account management. So leaning into that network, even if you’re not proactively networking necessarily is game-changing.

Pete Mockaitis
I like that a lot. And the vulnerability piece, I think, is pretty key. Because I’m imagining all kinds of folks that I’ve been a client of, and I just, like, generally, have positive thoughts about. I think about SERVPRO, the restored situation after some water damage and they were great.

And some of the specific folks there, if they called me out of the blue in six years, I’d say, “Oh, hey, Chandler, what’s up? Oh, okay, you need a job situation? Huh. All right. Well, I don’t know a ton about construction matters, but, yeah, let’s chat about it and see what I got in my LinkedIn, etc., you know?”

And I think I would be quite willing to do that and, in fact, I would feel a bit honored and flattered to be asked.

Emily Durham
One hundred percent. And I think this is where networking, like old-school networking tells us, which, in many ways, is still efficient and helpful, that you need to be having a chitchat with someone once a month and it’s formal and it’s structured. And that works at times.

But networking is also like running into someone at a housewarming party, hitting it off, and it’s just adding each other on LinkedIn for a rainy day. This is a bit of an aside, but there’s a wonderful gal who works in the main lobby of a gym that I go to.

She is incredible at what she does. She deals with very difficult people. I’ve walked by her dealing with big personalities. And a couple weeks ago, she reached out to me and was like, “I got to get out of here. Do you know anyone hiring in customer service?” And I was like, “Girl, for you, the freaking world.”

And I think there’s just a power in leading with that vulnerability, having an honest conversation. And we live in a world where more people than not have been impacted by layoffs. So if that is the situation you’re in or you’re worried about layoffs, you have the space to have that conversation with infinitely less stigma than maybe 10 years ago.

Pete Mockaitis
You know, I like that a lot. And I guess there’s a silver lining here with all the uncertainty and the spookiness that I would imagine, and maybe you’ve got hard numbers of outreach results to prove it.

But I would imagine there is a general generous receptivity upgrade amongst folks on the receiving end of such messages, like, “Yeah, I hear it’s rough and I’d like to help, but I don’t know how or where or whom. And here, this lands in my world. Cool. It looks like I can do something to make this spooky world brighter.”

Emily Durham
Yeah, I think there’s an uptick, and this is totally anecdotal, in the receptiveness of a warm lead or a warm connection. So a friend of a friend, or the barista you know at the coffee shop, or the mechanic that helps you with your car.

I really find, in a world where AI and technology has become so paramount and is the headline of almost everything that we’re reading, ultimately, people will always crave connection. And a personal recommendation means so much more in a world where everyone’s cold outreach on LinkedIn sounds the same because ChatGPT wrote it.

So I do think the cold outreach, we’re in a place where it is much more difficult to get a response, but that’s why that warm outreach, whether it’s local events, asking a friend of a friend.

I feel like I keep dropping these random antidotes of just people in my life, but it is that season. My little cousin had texted me and she’s like, “Do you know anyone who works in ‘Insert her industry here’?”

And I, at first was going to go through my LinkedIn and thought, “Why don’t I text my group chat with my girlfriends? Like, surely, someone knows someone.” And they did. So sometimes it’s just enough to reach out to a couple of pals and say, like, “Do any of your cousins work in aerospace engineering?” Like, quick question.

And sometimes the answer is yes. And it’s just finding these low-lift ways to network that don’t feel as structured and formal can help us get a little bit further.

Pete Mockaitis
Okay, certainly. So that seems to be a huge theme is network, network, relationships, warm intros, make all the difference. So you said there was a bit of an unlock or a shift for your mom. Can you maybe speak directly to folks who, if they have some resistance here, what’s their resistance and how do you respond?

Emily Durham
Yeah, I find the resistance with networking often comes from us feeling like we’re burdening other people. And when you resist reaching out or asking for help, first of all, you are robbing yourself of an opportunity for your own career, which you already know as you’re listening to this.

But I think, sometimes, we forget how much it means to someone to be able to help. Because, especially if you’re reaching out to someone who’s, you know, at least mid-career or above, they, at some point, have ran into layoffs, career hardships, the need for support. They have been the person asking for help.

And you had even mentioned, like you’d be honored to get a phone call from Chandler. And I think we often see ourselves as bigger burdens than we are. People, by nature, I believe, want to help. And when you hold yourself back from that, you hold yourself back from opportunity.

And if the altruistic emotional side does not make you feel inclined to reach out and ask for these conversations, let me ask you this. When you cash that check at the bank, are you going to care that you had to reach out to 10 people on LinkedIn or are you just going to be happy that you got the referral?

My guess is you’re just going to be happy you got the referral. So we don’t need to like the things that we do. We don’t need to like the networking. We just need to do it. And sometimes that’s what it takes to get paid.

Pete Mockaitis
Yeah, that is a nice reminder that, and in other ways, you kind of have to pick your flavor of unpleasantness.

Emily Durham
Choose your hard.

Pete Mockaitis
Because you could not do that. Would you like more months unemployed? And maybe you would. Yeah, you’re having the time of your life and you got the savings to support it. Okay. Maybe you’re not in a rush. Okay. Well, rock and roll then.

Emily Durham
Definitely. And I think, too, is that’s why I recommend starting with the people you know, whether that’s in-person, friends, family, friends of friends, just to get that ball rolling and you’ll realize how you’re not a burden. You’re not going to be received like you’re inconveniencing people.

People also have the opportunity to say no or to ghost you if they don’t have the capacity. So people have autonomy to handle how much they do or don’t help. But I really believe, by default, especially people you already know, they want to help.

And, a little friendly reminder, if you’re reaching out to folks who are working at a company you want to work at, y’all do know there are referral bonuses, right?

Pete Mockaitis
All right. We do forget those.

Emily Durham

Yeah, like, you know, for some companies, especially if you’re in, like, the tech banking consulting space, and mid senior role is between $2,000 to $6,000 for the referrer. You’re literally saying, “You can get paid if I get hired.”

So I also think, like you need to remember there are websites like Fishbowl where there are entire job platforms where people are auctioning off referrals, where you can literally purchase someone to refer you to a company. It is financially in the benefit of the person working at the organization for you to get hired.

So just try to remember these little things. And if that doesn’t help, you need to act more than you think. Just do the damn thing.

Pete Mockaitis
Wait, I was unaware that you could purchase referrals into a company until this very minute. Thank you for that tidbit.

Emily Durham
We’ll write that one down.

Pete Mockaitis
And so, I suppose, and I guess refer means something different in every context. Sometimes I think that there is an implied, you know, endorsement or vouching for a person.

And I guess different companies probably have their own things set up differently with regard to what they’re asking their employees to do when they provide a referral. It might be just literally just mean contact information, or it might be a strong kind of a endorsement. Is that accurate? I’m just speculating here.

Emily Durham
You are 100% spot on. So there’s really two kinds of referrals. One is a systems-based referral, which is where the company has a website or an internal form where you would simply say, “Hey, I know Susie. This is her LinkedIn. This is her contact information,” and maybe they’ll prompt for a couple of examples of times you’ve worked with Susie.

After that gets submitted, often Susie’s profile has a nice little star next to it that indicates it’s a referral. Now that’s great because, oftentimes, people run additional data and reports to make sure that referrers, or the referrals rather, get contacted quickly. They don’t sit in that black hole quite as much.

But that doesn’t necessarily mean that your profile is getting reviewed first or really getting reviewed at all. It just guarantees that when they look at your profile, there’s this nice little bonus. But a warm interpersonal endorsement, to your point, is that other end. And that’s what I want us shooting for.

This is where someone, yes, refers you in the system, but then sends a message over Slack, that says, “God, I worked with Susie. She was awesome. Met her at this event. You know, here’s bibbity bobbity boo. Absolutely adored her.” That’s where someone makes a personal connection and goes out of their way to find you in said system.

So although both are great, that real personal connection that really can be established quickly, it doesn’t need to be like a months’ long relationship, that’s the moneymaker.

Pete Mockaitis
And I’m thinking about I had a buddy who went deep into, like, an interview process. I don’t know, maybe like interview seven or eight, and it sounded like, you know, he was going to get this thing, and it was exciting.

And then he did not, and it was disappointing and surprising. And they said, “Oh, hey, sorry. You know what? A referral came in kind of at the last minute.” And I was scratching my head a little bit, it was like, “Okay, I know referrals are useful, but, like, at this point, you’re seven, eight interviews in.”

Emily Durham
That’s an executive referral. That was someone’s SVP saying, “You need to hire my nephew.” A hundred percent.

Pete Mockaitis
Right. Okay, so the word referral in this context is not a heads up, “But I think this person’s great,” but rather a, “This person from on high has been decreed to be very special.”

Emily Durham
Yes. And most companies, it really depends on your company culture. Most companies a referral is a suggestion. It’s just saying, “I endorse them. You do what you got to do. I’m not influencing your hiring decision.”

But I’ve worked at and worked with companies where a referral from a certain level and above, especially once you start touching C-suite, is like, “All right, well, someone better cook up a job because Billy is getting hired. So we got to find him a home.”

Pete Mockaitis
Which I find fascinating. As a naive idealist who would like organizations to be meritocratic and have people who are awesome at their jobs doing necessary work, it’s kind of a sad comment that this happens unnecessarily.

Emily Durham
Yep, and more than we think.

Pete Mockaitis
Yeah. But, all right, that’s reality. All right. Okay, so network, network, network, referrals make all the difference. Any top do’s or don’ts you recommend when we’re doing the outreach game?

Emily Durham
Okay, I’ll start with the don’ts because I love to lead with negative and then we’ll be nice and fluffy and positive. Please don’t have AI write all of your outreach. It is so painfully obvious, it comes off very cold, very insincere, and by virtue, you’re going to sound exactly like everyone else, which is the opposite of what we’re trying to go for.

Please don’t place high expectations of response rates, meaning for every 10 to 11 messages that you send, especially on a platform like LinkedIn, expect maybe one response.

And the more senior you get, the less likely you’re getting that response, which is why I’m a big believer in shoot directly for the level you’re looking for or the manager of what you’re looking for versus going to HR or an SVP or someone on that more senior chain of command, depending on where you’re at in your career.

You also don’t want to immediately ask for a favor. Like, please, oh, my goodness, do not reach out and say, “Hey, I need a referral,” or, “Hey, I need this.” No matter what your true intention is, your message needs to say, “Hey, I’ve been really interested in careers at…” insert their company.

“I saw…” insert a few things they listed on their profile, maybe how long they’ve been at said company, their academic background, “I’d love to hop on the phone with you for 20 minutes to learn more about your career if you have time. If not, I’m more than happy to message online whatever is best for you.”

The goal isn’t to ask for the favor. The goal is to get into contact with them. Ideally, in a 15- or 20-minute phone call where you have that honest conversation, wink, wink, nudge, nudge. It’s not too honest.

You’re going to be asking two or three questions to them specific to their career, asking, like, “You know, what skills do you wish you had before you moved into this role? Any advice for someone looking to get into this company?” Really use this as a chance to learn from them. And then at the end you have a strong call to action.

And that’s where you say, “I saw this role posted. Do you know who’s running the hiring process?” You’re not asking for a referral, but you’re asking for a referral. They’re going to say, “Oh, yeah, it’s Susie from this team. I’ll connect you.”

Or, if they don’t know the person or perhaps they’re not hiring, you can plug in a different call to action. Maybe it’s, “Is there anyone in your network that you think would be worthwhile connecting me with? Is there anyone you’d be comfortable on your team that I chat with to learn more about this position?”

So you ask these questions that sound soft but get you the same result so you don’t come off as pushy. That’s my, like, big do. That’s the big flow I would follow.

Pete Mockaitis
Yeah, I like that a lot. Don’t come across as pushy and I’m thinking about some of the research our guests have done with regard to people not wanting to say no when directly asked, specifically in sort of a live phone call context. So they might just say yes and then do nothing for you because that’s less socially uncomfortable for them.

But I’ve been in that position where, you know, I’ve let them know, it’s, like, “They will not interview anybody who has less than 3.5 GPA. So I’m sorry to be the bearer of bad news, but, you know, you can close this door and go elsewhere and good luck.”

Emily Durham
Well, the honesty goes a long way, but I do think, if you’re getting the sense there’s apprehension on this phone call, send that follow-up email. All it is is a thank you. You reiterate the ask, and that’s really all you can do.

And, again, that’s why like the conversion of how many people you speak to, to how many referrals you get, is ultimately a small number. And that is unfortunate. And I wish there was a better way. There kind of isn’t, right? There isn’t necessarily a better way.

So just getting in the flow of, especially if you’re actively job-hunting, maybe it’s one call a week. Like, that might be enough for you to get in at the right company sooner than later.

Pete Mockaitis
Okay, super. All right. So we’ve talked relationships, relationships, relationships a lot. Outside of that, what are the top things you recommend folks do and don’t, again?

Emily Durham
On your resume, please, for the love of goodness gracious, you need more data than you probably have. I can’t tell you how many resumes I see that are, like, either AI slop or so long-winded in their messaging that there is no data to actually communicate the outcome.

And with a lot of the organizations who are using AI to screen these resumes, they’re often pulling AI summaries of your resume in the system. So it’s a quick paragraph that lives next to your name that’s summarizing what you’re working on. And data, oftentimes, makes it in there. So it’s so important to have that data. From a human lens, you’re also able to scan that and see that quite easily on a resume.

I would also say, when it comes to the interview, in an age of everyone reading off of scripts that were written by little teeny weenie LLMs, I want you to be a person. I want you to bring a personality to the interview.

Small talk at the top of the interview. When they ask how you are, give them a little something-something, “I’m great. I just made this new baked beans recipe. I’m awesome. I just did…” insert a neutral thing you can chit-chat about to break the ice. That is something that so many people are missing right now. And it’s feedback I hear from companies I work with all the time.

And when it comes to actually being on the job, this might be like corny old-school advice, first couple months is dedicated to being a sponge. Learn as much as you can. The next couple of months is dedicated to fixing as much as you can.

And, really, the theme of being great in your career is going out of your way to be a kind person, set those boundaries so that you don’t burn out and operate with a lot of humility. Because I will say the companies that I work with, there is a concerning lack of humility, both on the job and in interviews.

Because we’re so supercharged by AI and having the answers, it’s really hard for us to admit when we need more training or when we don’t understand. And I think that is such a valuable superpower. It’s really about that human element. That was so much.

Pete Mockaitis
Okay. Now you said scripts. Maybe I just need to stop being so surprised, but are you telling me candidates show up with an LLM-written script in their interview and proceed to read it from the paper verbatim?

Emily Durham
What if I said yes and, and the kids have taken it further? Okay, so you’ve got that. That’s like a thing that’s 100% happening.

Pete Mockaitis

This happens, like, semi often?

Emily Durham
Oh, I would argue, and this is data I’m making up, I would probably say depending on your industry, 40% of the time. This is like standard where they’ve got like their pre-prepped bullet points, they’re chatting with you on Zoom, eyes float to the right, we’re now reading a script.

What’s also happening is there are now tools available that plug into your Zoom or whatever platform you’re using, and it is using AI to transcribe the question the interviewer is asking while automatically generating the correct answer in front of you in a teleprompter. And that is happening at an astronomical rate as well.

Pete Mockaitis
Well, then on the flip side though, you’ll have interviewers who are AI avatar robots saying…

Emily Durham
Gives me the heebie jeebies.

Pete Mockaitis
It’s like, “Tell me about a time that you worked on a team in collab.” What? And so it really is like a dystopian “Black Mirror” like situation. Part of me thinks that the world will figure out, any week now that that’s way dumb and to stop doing it. But part of me thinks, “No, the short-sighted efficiency hounds might really double down on this.”

Emily Durham
There was a really interesting thought piece that came out on this, talking about how experts, and they cited no experts, so Lord knows who’s they’re referring to.

But basically how the hiring system is so broken because companies are over-indexing on the use of AI. In response, candidates are, too. Got to fight fire with fire. I’m never going to blame the candidates. But it has basically made first-round virtual interviews meaningless because it’s, essentially, like AI versus AI.

So what some companies have started to do is increase the amount of in-person interviews, because obviously that blocks out some of this. But they’ve also bumped up the amount of live case study or hackathon-style interviews, like circa Silicon Valley 2011.

So I do think we’re going to start to see a rise of like the live case study need to be in-person watch-you work interview, which is crazy because that’s so much more labor for free.

But I do think that bubble has got to pop at some point because it is, when people say an interview is a conversation between two liars, it’s now yes and they’re both like WALL-E the eye robot.

Pete Mockaitis
Wild. Okay. Well, Emily, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Emily Durham
I think that’s all the big stuff. The only thing I like to leave people with is the market is tough, but so are you. So please try to be mindful of what your for-you page looks like. Do not allow yourself to doom scroll into the belief that you are not capable of growing in your career today. You can. We just need to adjust the strategy.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Emily Durham
My go-to favorite quote all the time, it’s a bit of a cheesy one, which is, “Be scared and do it anyways.” I’m a big believer in doing before you think. And sometimes you make mistakes and you learn quickly, and other times you stumble into great people or career paths that you didn’t expect.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Emily Durham
Another one that I actually just posted about a couple of days ago was specifically a study around how women, the curvier or less thin or “standard-size bodied” they are, the more time they spend at work trying to find outfits to conceal their bodies, and it actually occupies brain space at work.

So women will get up and get dressed and automatically have to think about how they can conceal a body to not be perceived as showing said body part or somehow being sexualized in the context of wearing something like a button-down top, as simple as that may be.

So I find that absolutely fascinating, how bodies, especially, you know, bodies that can be racialized or looked at through the lens of gender, are already things that are conditioned into people getting ready for work. It’s like labor that starts before the clock starts.

Pete Mockaitis
Okay. And a favorite book?

Emily Durham
I haven’t finished it, but I’m quite excited by it, is Strangers. It’s going viral right now, which is a sign that Strangers: A Memoir of Marriage. It’s by Belle Burden. I’m only like a third of the way through, but it is a memoir about her relationship, and it’s fascinating.

Pete Mockaitis
All right. And a favorite tool?

Emily Durham
I’m a Copilot girl. As much as I talk about AI, I do think that the reality is we need to learn how to leverage it to stay competitive with what we do. So I’m big on my Note-Taker function in Copilot so that I don’t have to draft any meeting summaries. I’m really anti-meeting summary right now.

Pete Mockaitis
Okay. And a favorite habit?

Emily Durham
I would say doing my makeup. And as silly as that sounds, that is my, like, me time. And I wake up, make my coffee and do my makeup, and I feel like it resets my nervous system before I even check my phone. Like, those are the first two things I do. It’s coffee, makeup, and then I deal with the real world.

Pete Mockaitis
And is there a key nugget you share that seems to really connect and resonate, you hear folks quote it back to you often?

Emily Durham
I think it’s that all of our jobs, ultimately, are made up and we float on a rock. And all the career advice in the world is fabulous. But, at the end of the day, when all of our lives flash before our eyes, I surely hope 80% of it isn’t you at a cubicle. I hope it’s you with the people you love. So act accordingly.

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Emily Durham
You can find me on Instagram and TikTok, as well as YouTube at Emily The Recruiter. And you can check out my book and my podcast, which are both titled “Clock In.” If you miss me, everything’s going to be hot pink, so surely I’ll be easy to find.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Emily Durham
I think this is the week where you talk to a stranger and ask a stranger for a favor. It could be as small as feedback on how you performed in a meeting or a question about their career. Let’s get used to building community again. And when you ask people for favors, you open up the door for them to do the same.

Pete Mockaitis
All right. Emily, thank you.

Emily Durham
Thank you.