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1035: How to Create Stronger Connections by Disagreeing Better with Bob Bordone

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Bob Bordone discusses the importance of building conflict resilience and how it can help you navigate the tough conversations.

You’ll Learn

  1. How conflict resilience brings people together  
  2. The key to raising your conflict tolerance 
  3. How to face any conflict head-on in three easy steps 

About Bob 

Robert Bordone is a Senior Fellow at Harvard Law School, founder and former director of the Harvard Negotiation and Mediation Clinical Program, former Thaddeus R. Beal Clinical Professor of Law at Harvard Law School, and founder of The Cambridge Negotiation Institute. He is co-author of Designing Systems and Processes for Managing Disputes, and co-editor of The Handbook of Dispute Resolution. 

Resources Mentioned

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Pete Mockaitis
Bob, welcome.

Bob Bordone
Pete, great to be here. Thanks for having me.

Pete Mockaitis
Oh, I’m so excited to talk about conflict resilience, how to negotiate without giving up or giving in. Could you kick us off with a riveting tale, no pressure, but extremely exciting, high-stakes negotiation that you were in the midst of? And tell us what went down.

Bob Bordone
Oh, man. You know, there are many, and I think one thing I want to say also is that anyone who’s in a negotiation, for them, it is high stakes and riveting. But the one that immediately comes to my mind is actually one that I mediated, and it was a family of means that had lots and lots of property to be divided between them, and went on for many months.

I mean, there are so many fascinating aspects to this, but, for me, what was most interesting was folks were, and I think this actually comes up a lot in conflict, folks who are fighting over things, but the truth of the matter is that most of the actual fight was about feelings and emotions and stories that people told about each other.

And so, a lot of the work, this may or may not surprise your listeners, was getting folks to actually put aside the fight around the things, to talk about what was actually going on. And once we were able to do that, it didn’t make the fight about every single property easy, but it made it much easier and helped us to bring it to an end that not only resolved it, but also actually helped this family stay together.

Pete Mockaitis
Yes. Well, Bob, you’re giving me a flashback. Wow, this was a weird day. But, one time, I remember I did a Myers-Briggs workshop for a group, and then someone said, “That was awesome. You should come do that for me and my co-authors because we’re kind of working on a book together, and this would be really great for our team dynamic.” But as I got into it, what became clear was, “Oh, your conflicts are way deeper than just these personality difference stuff.”

Bob Bordone
Oh, wow.

Pete Mockaitis
“And, like, I don’t even know if I’m the man for this.” But, yeah, there was some family and some history and some emotions and about being appreciated or taken advantage of, or, like, historically, and it’s, like, wow. And just talking about who’s going to write what chapters and how their personality will help or hinder certain sections of who’s writing what isn’t going to cut it.

So, tell me, how do you make that that pivot, that transition, because in their mind, it’s like, “Okay, this the personality guy that’s going to help us write our book.” In their mind, “Okay, you’re the mediator guy helping us divide the property.” And then I say, “Well, no, actually, let’s talk about how you feel your sibling treated you as a teenager.” It’s like, “What?”

Bob Bordone
Yeah, Pete, this is a great question. It sounds like you’re not a therapist. I’m also not a therapist, and also this isn’t therapy. At the same time, I will say that one of the things that I have come to really appreciate, you know, my background is in law. People do not come to lawyers for therapy, but it is often the case that what’s most convenient to talk about is who’s right and who’s wrong, and who gets the thing and what the legal rules are.

But so much of, I think, the work of really being good at conflict to ourself and also being good as a mediator, a facilitator of conflict is getting people to do some of their own work first. And we imagine, my co-author and I in writing our book, that people will come to it, and in their mind, they’ll be thinking about, like, “How do I deal with this unhinged person at work?” or, “Like, my mother-in-law or someone on I’m in conflict with a, whatever, at the local church?”

But the first step, I think, is always doing like an internal audit, because I think, often, part of what makes conflict hard, like, across a proverbial table is that we also often have lots of internal conflicts and ambivalence in ourself. And when we’re triggered in a particular conflict, it’s kind of bringing up what’s happening in that moment. And then a big narrative and our history and our family background, and “Do we need to unpack all of that, like, to figure out who gets what?” No, I don’t think so.

It’s also the case that, I think, the more self-aware we are of those dynamics, the quicker we can move from that, what we call kind of period of limbic irritability, where we’re kind of being emotional or maybe irrational or running.

Pete Mockaitis
Limbic irritability, I can go into that.

Bob Bordone
Yeah, I love that. I would like to take credit for limbic irritability, but that is very much my co-author, who brings a brain science piece to this book. And it’s really just this moment, or actually more than a moment, when someone says or does something in a conflict and the frontal lobe, like the rational part of our brain that makes good decisions, is overridden, it’s irritable, if you will, by chemicals that are coming from the amygdala.

And we know that it’s like the adrenaline and the cortisol, and that’s kind of making it harder to make really good decisions at the negotiation table. And so, the quicker we can name what’s going on to ourselves, and there’s actually research about this, we’re looking at fMRIs, the quicker people are able to kind of name it to tame it, naming those emotions and feelings and those stories, the quicker the limbic irritability actually goes down, and allows us to be more constructive.

Pete Mockaitis
Well, now this is sparking some remembrance of a nonviolent communication. Is that Marshall Rosenberg?

Bob Bordone
Yeah, yeah, yeah.

Pete Mockaitis
In which he nails it, like, to be able to say, “I’m feeling angry because my need for respect doesn’t seem to be being met in this situation.” It does worlds for like, “Oh, okay. It’s no mystery, that’s what’s going on here.”

Bob Bordone
“That’s what’s going on.”

Pete Mockaitis
“I felt like when he said that, that was disrespectful to me, and so I got angry about it. But, I guess, I don’t need to let that impact my thousands of dollars of whatever negotiation here. I can just kind of let go of that,” or maybe say, “No, actually, that’s pretty important, given brand, or reputation, or whatever. That’s got to get addressed here. Let’s do it.”

Bob Bordone
What you just did there, Pete, is, I mean, so critical because it’s, first of all, it’s being able to name yourself, the feeling and the need of what’s not being met, and that is important. I mean, I don’t know any relationship, whether it’s a boss, supervisor, colleagues, parent, friend, you name it, that works well in the long term where one person isn’t feeling respected.

So, the real difficult conversation is “What does respect look like? And how can we change the dynamic?” So, to be able to name that and say, “That is important. What might be less important is whether I’m getting paid $3,000,” or you’ve moved your fence six feet to the right, or whatever it may be. That might be one way of conveying respect, and there might be 22 other ways. But until we actually get at what’s really the real rub, which is, “I feel disrespected here,” it’s going to be actually hard to even have a conversation about the right thing.

Pete Mockaitis
Yeah, that’s dead on. And I’ve heard that there is some research, and, Bob, maybe you have it top of mind. When it comes to medical malpractice type situations, one of the biggest drivers is the extent to which the physician is being caring and honest and helpful as they go and say, “Hey, so this is what happened, and we’re so sorry. Humans make mistakes, and we made a mistake, and here’s what we’re going to do to fix it,” as opposed to silence, lawyer up, be difficult. It’s, like, that actually is a worse approach for mitigating liabilities and losses.

Bob Bordone
Amen, yeah. And this research you’re talking about is really kind of fascinating because what it shows is that people are more likely to want to sue in a situation where they don’t feel that the doctor has been willing to kind of has actually met those interests in listening and sharing their contribution, where they’re just in a defensive stance, than if actually there is that listening and that kind of meeting the interests of feeling hurt, and even apology.

And I think where it’s really interesting from a conflict perspective, and someone who is also trained in law, is there’s this interesting sweet spot of, if people can just actually be honest, like doctors make mistakes, that causes damages for sure that need to be compensated. But the moment of acknowledging that goes a long way to me not wanting to destroy you.

I might need another surgery, and, yeah, I kind of expect the hospital to pay for that. But, like, I don’t need to destroy you. But that defensiveness, and what’s weird is law would come in and say, “Don’t say anything because if you say anything, that will be used against you and then we’re doomed.” And so, what ends up happening is we miss an opportunity there. We miss an opportunity that I think is unfortunate from a conflict perspective.

And, I mean, here we’re obviously talking about medical error, but on a day-to-day basis in, like, relationships, I think similar dynamics come up where the act of apology or the act of sharing some vulnerability doesn’t happen because we’re afraid that the other person is going to take advantage of us. Both sides fearing that do the kind of least good thing, the thing that’s like least in their actual character, and then they tell a story about how terrible the other person is.

Pete Mockaitis
Yeah. Well, so coming back to your situation with the wealthy family, you noticed, “Hey, there’s some emotional history stuff going on here,” what happened next?

Bob Bordone
And so, just a piece of that, it is not to relitigate that, for sure, and one of the, I think, core things we talk about in our book, it’s not even to get people on the same page. But the process, I think, of just effectively listening to each other’s stories and experiences, having it validated as, “This is how you experienced,” just can go a long way in, I think, changing the narrative and, particularly, like changing the idea of what might be possible.

Like, another domain of work where I’ve done this is working across lines of difference with, like, Israeli and Palestinian young people. It’s not typically the case that ongoing dialogue across a line of difference changes people’s view on the substantive issue, but it powerfully changes their view on the way they tell the story about the other person, and that’s really valuable for what they might be able to do going forward.

And even if they can’t do all that much, being able to say that, “This is a three-dimensional complicated, interesting person that I can identify with,” is better than “They’re the enemy/subhuman/fill-in-the-blank,” right?

Pete Mockaitis
Understood. Okay, so with your book, it’s called Conflict Resilience, what does that mean?

Bob Bordone
Yeah, so what we want to make really clear that it’s not a fancy word or a catchy word for conflict resolution, but it’s actually quite different. Conflict resilience is really the kind of capacity to sit with the discomfort of disagreement, meaning that it’s both this ability to listen very well and effectively and generously, and also assert your own viewpoint authentically, non-avoidantly, but in a way that increases the chances that the other side could hear you. And it’s independent of whether or not we might be able to actually problem-solve, agree, or find common ground.

So, in a sense, it’s a little bit like emotional intelligence. It’s a set of skills, but it’s like a capacity or a quality that, I think, in this case, is prerequisite to being able to do conflict resolution or negotiate or mediate. Because if you can’t stand the heat of the fire of the conflict, then you really can’t resolve it. You can run away from it but you can’t resolve it.

Pete Mockaitis
Yeah. Well, it’s funny, you’re sparking some memories for me. I remember I was dealing with an issue and I was chatting with a lawyer, and he said, very matter of fact, “Well, either they give that money back or you sue them.” I was like, “Oh, just like that, huh?”

And then someone else was talking about the same issues, like, “You know, unfortunately, it sounds like, I know it’s a huge pain, but if they don’t play ball, I think you’re going to have to actually, you know, contact a lawyer and do that whole thing, file a complaint with the county, all that stuff.” And it was so noticing how that juxtaposition there, two people talking about the same thing, one just like, “Hey, whatever, sue. No big deal.” And the other one is like, “Oh, yeah, it’s got to be a real big thing.”

And I think that that is reflective of personality or emotional capacity or something, because to one person, it’s no big deal, and to the other, it’s, “Oh, man,” a huge ordeal is about to unfold.

Bob Bordone
Absolutely. One of the things we talk about in our book is kind of these five Fs: fight, flight, freeze, fawn, or fester. I know I said that very fast. Fight, flight, freeze, fawn, or fester. But they’re kind of like our, as you were saying, Pete, like default tendencies that we have in that moment when we’re feeling conflict. And the brain, the way it’s kind of set up is, in the moment it feels this discomfort, it will go to the thing that relieves it most quickly.

And for some of us, it might be fighting. It feels like we’re doing something. And others, it might be fawning, which is like, “Oh, my gosh, I’m so sorry. I didn’t mean to. Oh, please forgive me,” or fester, I kind of just kind of sit there and stew quietly, or flee. And the truth of the matter is, though, I think that if we can become more aware of that default, and it does differ, as you say, for different people, it gives us this moment of opportunity to choose something that might be more purposeful, that might actually advance our goal. And it might be very different from you either sue them or avoid it.

I think the other thing, Pete, that you’re bringing up, and tell me if this seems right to you, is that just our individual experience of what might register as conflict just varies. So, just an example with my co-author, since you were asking about co-authors earlier, right? I’m somebody, I’m trained in law, I love to get into a policy discussion, right? We can, you know, whatever. You pick something, Pete, I’ll, like, get into it with you, and it’ll be super fun.

I’ll be like, “I had so much fun, it was great.” My co-author might be like, “Oh, my gosh, Bob’s really upset.” Like, sleepless nights. Like, “Is our friendship in danger?” And I’m thinking that was fun. And so, there’s just a way in which what each of us registers as conflict, so we call this conflict tolerance, in our book, varies.

But the problem is if we if we’re not able to even have the conversation about “How do we handle that difference?” I will come away thinking “This person just caves in all the time. They’re obviously not that smart. They clearly agree with me.” And the other person comes away thinking I’m aggressive, a bully, you know, fill in the blank.

And so, part of it is how do we identify these differences? How do we find ways to talk about how to handle even the difference in which we experience conflict?

Pete Mockaitis
Yeah. Well, lay it on us. How do we do that?

Bob Bordone
Okay. Yeah. I mean, I think, so part of it is doing some work around your own, understanding your own defaults. So, with around the idea of conflict tolerance, we actually break it into two pieces, what we call conflict recognition and conflict holding. So, recognition is, “What is the moment at which I would describe our interaction as conflict?” Holding is, “Once I feel like I’m in a conflict, what is my ability to stay with it versus going into one of the defaults?”

So, doing some self-assessment, I think, is really important. I think the second piece is if I’m in kind of an ongoing interaction with, whatever, a sibling, where I continue to see, like, a shutdown around an issue. Instead of bringing the issue back up, there’s an interesting conversation to say, “Can we talk about what is happening for each of us when this issue pops up? Like, how do you experience a conversation? How do I experience a conversation?”

In other words, we’re going meta on the dynamic. And that may sound, I mean, to some listeners like, “Oh, my gosh, who’s going to do this? And are you going to do this every day, all the time?” No. But if it’s the kind of conflict issue that keeps you up at night, that’s tearing at a relationship that matters to you, that kind of you’re spending a lot of time around a proverbial water cooler or on a Slack channel, going on and on about how horrible they are, yeah, well that’s the time to actually engage this.

And that’s what people tend to avoid, and that’s what we hope our book can really be helpful with because that’s the productive thing we need to do better.

Pete Mockaitis
Certainly. And I’m thinking that, for any naysayers out there, I think that this is a tremendously valuable activity. Yes, not every day, and with not every issue. But because it really can be quite illuminating in terms of it registers for one person, it’s like, “Oh, my gosh, you’re enraged. You think I’m a terrible husband.” Like, whatever.

It’s like, “Oh, no, no, no, no, not at all. I just kind of preferred that we do it this way. I just kind of like it a little better. That’s all I was asking.” It was like, “Oh, really? Because it felt like judgy or whatever,” fill the blank. And so, I think those conversations are valuable. I think maybe some level of avoidance, resistance that we feel towards that is just straight up fear. Like, we’re worried the other person’s going to be like, “Oh, you softy. Come on. You always make me the bad guy.” Like, whatever.

It’s like there are, it feels as though that conversation could go very wrong. So, Bob, tell us what’s our risk prognosis and how do we do it well?

Bob Bordone
Yeah, I love that you’re bringing this up, right? So, I feel like there’s some good news and bad news in what I’m going to say here. The good news is that my own experience is, often the fear of what might go wrong in one of these conversations is like way more destabilizing, exhausting, and tiring than the actual conversation itself. I mean, it just is.

So frequently, I’ll work with somebody or coach somebody and they’ve practiced and they’re worried, and then after they do it, they’re like, “You know, I mean, it wasn’t perfect, but, like, I’m so glad I did it. Or it helped advance the ball. We didn’t get to Z. We got to F. But since we were at A, getting to F was like progress.”

But the other thing, here’s the bad news, because, I mean, I think there is bad news, and I think this does have people hold back. There is a chance, it’s like whenever you change the script and do something different, there is a chance you’ll get the worst possible answer. There is a chance that if you put yourself out there in a somewhat more vulnerable way to engage something that matters to you, in a way that’s really inviting to the other side, that they might be like, “Meh, I don’t really care.” “Meh, sounds like it’s your problem.” And, therefore, we avoid it.

We avoid it in service of the relationship, but the reality is that, if they really were to do that, in most cases, I’d rather know that now than engage in some kind of farce with you or wait for the slow kill on the relationship. And so, does that makes sense? Or what do you think about that?

Pete Mockaitis
No, that’s resonating. And, I mean, you might give him a second chance.

Bob Bordone
You might give him a second chance, oh, for sure.

Pete Mockaitis
Like, if they give you blowoff, it’s like, “Hey, you know, last week, I brought up this and you said that, but this is actually pretty important to me so I’d love to schedule time to dig into it.” And you might get a second blowoff, like, “No, I don’t think this is worth a second of our company time to dig into.” Well, you’re right, I think you know, it’s like, “Okay, this relationship will never be great. We may be able to endure to put our heads down and get something done, but we’re never going to have a trusting, excellent, world-class collaboration, so long as they are this way.”

And, it is, it’s good to know that earlier, rather than to be blindsided six years down the road, it’s like, “Oh, I thought we were really simpatico, but, no, we’re not at all.”

Bob Bordone
Yeah. Amen to that, right? And one of the things that I really do think, I mean, you touched on something when you said, “Give it a second chance,” right? For sure. And also, later in our book, we kind of offer some of our, hopefully, useful advice on kind of “How do you make this decision to have the conversation and when to not have the conversation, when it’s time to, like, exit in some way?”

And our overriding argument is that we tend to exit too quickly. We tend to go to that convenient, “Let’s just tell a negative story about them, we’re just the best it could be.” But there are some times when either it’s time to exit, or like, I mean, if it’s your boss and you like, you otherwise like the job, you’re going to have to figure out how to manage that relationship.

But, one, I think, important diagnostic part of that, it can’t be whether the other person in the conversation is going to be skillful, because people, as they don’t have some training in it, maybe they’re just not that skillful for whatever set of reasons. But I think you can say, “Can the person at least come to this with a degree of goodwill? Like, do I have to 100% trust them?” I don’t think so. But do you have to feel like they can enter into this with at least some good faith? That’s probably enough, at least to try. At least to try a few times.

And one of the things I always say is, I can’t ultimately change them, but before I make that decision of “This is not going to be the world-class collaboration that I hope for,” I want to have done all that’s in my power. I want to be as effectively assertive and as curious as I could have been. I want to make the conversation as inviting and as kind, but also as authentic as I could have been.

Then, you make your decision based on, after that. I mean, if it’s your sister, you’re probably going to have to have some relationship with your sister. If it’s your boss, well, for the time being, you might, but you might decide it’s time to look for a new work, right? If it’s like your golfing buddy and it’s so bad, you might be like, “Yeah, I’m going to find a new golfing buddy.” You make that decision depending on also what’s in your power to influence.

Pete Mockaitis
Understood. Now you’ve got a three-step framework: name, explore, commit. Can you walk us through this?

Bob Bordone
Sure. So, the name piece is, broadly speaking, what we would say is the internal work, meaning understanding what are the different internal kind of conflicts or stories that are perhaps making it hard for you to engage the conflict or making you tend to be very argumentative or fighting. So, name is, at both a kind of emotional level, a substantive level, and relational level, what are your interests? What are the kinds of default patterns you have? It’s a lot of self-work.

And we kind of break that into, we call mirror work, which is doing some of the self-examination of your own kind of history and story in this particular conflict. And then the next piece is the chair work, what we really call bringing into some integration, even internal stories or conflicts, and kind of naming them, giving them some voice.

So, just to give you an example, I think, that’d probably be most helpful. If there’s something you want to raise with, let’s just say, your boss, it’s kind of like, “Well, what are the reasons why it’s important to raise this? And what are the reasons why I’d rather not?” And, actually, like giving, naming all of those reasons.

And the reason why that’s worth doing is it’s often, and then practicing giving them voice, is because, often, once we get into the room, we tend to only have one or two of the sides actually get voiced. And the next piece, which is what we call the table work, is actually representing all of the sides in the conversation. So, that’s name.

Explore, I would say, is probably the most at-the-table pieces. So, what does it look like to actually open up and understand, like, “What are the interests of the other side? What is the story they’re telling?” So, a lot of listening, “How am I assertive about my views or needs?” And then the third piece, is commit. And with commit, there’s kind of two pieces in there.

One, we’ve kind of referenced this already, Pete, which is “How do I decide whether, if it’s a negotiation, like, is what’s being offered just something I want to say yes to?” If it’s an ongoing, let’s just say, conversation about, I don’t know, a political difference or a strategic difference, like, I don’t know, “How are we going to agree on an advertising budget for the next quarter?” do I want to kind of continue to engage on this, or do I just think it’s not worth it anymore?

And then, lastly, just from a relational interest, kind of as we were saying, is this a relationship that I might say, “I want to continue in this relationship, but it can only go so deep”? Or, “Gosh, we did something here, we did some work here that was pretty transformational, and we’re actually closer.” Or, like, “Now that I’ve learned what I’ve learned, it’s time to kind of move on.” So, there’s that piece.

But the other piece we really talk about in the commit is, “How can we try to build organizational structures in place?” Like, if we’re a leader, “How do I commit to building an environment that actually encourages people to be conflict resilient, meaning that encourages people to kind of come forward with their different viewpoints, that isn’t a cancel culture, that isn’t a, ‘If you disagree with us or me, you’re a troublemaker’?” So, we kind of offer some advice on how to build a greenhouse that helps people be more conflict resilient.

Pete Mockaitis
Okay. Understood. So, I’d love to hear, let’s talk about the internal stuff, mirror work, in terms of, if we’re generally averse to conflict, it makes our necks feel uncomfortable, and there’s a lot of fear, trepidation, whatever, like, across the board, numerous relationships, numerous issues, any pro tips for how we can, generally, get better at this stuff?

Bob Bordone
Yes. So, part of in a situation where someone finds themselves more avoidant than engaging, my coaching on this would be like, “Okay, so let’s make a list of maybe what are the fears you have about engaging this?” and they’ll come up with whatever the reasons are, “It’ll go poorly, the person will get hurt, I’ll get hurt, it’s not worth it. Nothing will change. It’s not that important to me anyway,” blah blah blah. I always love that last one, “It’s not that important to me anyway.”

It’s like, “Okay, you’re paying me to spend time on this, but it’s not that important. I don’t even believe it, but, okay, let’s make that list.” But then, and this is the real coaching piece, “Why is it important? Why might you want to actually raise this?” And they’ll say, “Well, maybe something will change.” “Well, if we don’t, the relationship’s going to end up in the trash, anyway.” “Well, it’ll be hard to work with them,” “Well, it brings morale down,” “Well, how can they get better if I haven’t told them?” They make a list of all those things.

That work, just having them look at those two things, and then be persuaded, not that the first piece is not possible, but that the second piece is as legitimate and important as the first. And so, the kind of work there is embracing, this is the kind of mirror work, both of these are true. And if your tendency is that you tend to let all the fear side win the day, the side of you you’re letting down is all of the reasons why it’s really important to have a conversation, and you can’t do that consistently over time and actually be authentic and connected in relationship with anybody because they’re only seeing one piece of you.

They’re not seeing you. You’re letting something down here. So, if you’re worried about disappointing them, you’re actually disappointing a part of yourself. So, it’s interesting, some of this, I don’t know if any of your listeners, or you, Pete, have any interest in internal family systems, but some of this actually draws on internal family systems work, identifying, “What are the parts of us? Then how do we find ways to not evaluate or silence or overvalue certain parts and undervalue others? But each of these is useful and has served us.”

But when we consistently silence one because of fear, we are losing something, and I think the most important thing is we’re losing the possibility for connection. The possibility for actually a better working relationship. So, we think we’re doing something in service of preserving something, but we’re just setting up the slow kill.

Pete Mockaitis
Yeah, you know, maybe I’m a dork who majored in finance, and I am. But that makes me think about risk and money. It’s like you could take zero risk and have your money hang out in a checking account. But then there’s the slow kill of its value from inflation. Or you can take some risk, put it in the stock market. Like, it could go down. It absolutely could. But over the long term, historically, things work out a lot better for you if you park it there as opposed to a checking account.

And I think about that, similarly with these conversations, it’s like, you could play it safe and never raise it, and it’s true, you won’t be rocking the boat. You will not cause the potential damage that conversation could cause, but you will also not unlock the greatness that could be possible within this relationship.

And I have been delighted by how, like, sometimes relationships can go into amazing places when you say exactly what’s up. I remember my friend, Anne, in college, and I was maybe a little bit less guarded and flippant, say whatever was on my mind at the time before being chastened by things that went wrong, conversationally.

But I remember she said she was dating this guy, and I said, “Oh, yeah, I know him. You know, he’s funny. He’s funny, but sometimes I wonder, does he ever kind of occasionally strike you as maybe a little bit of an asshole?” And she laughed, and said, “Yes, he does! We’ve been trying to work on that, and we’re probably breaking up soon.”

Bob Bordone
Oh, my gosh!

Pete Mockaitis
And so, like, I had just met her, like, “Oh, I haven’t seen you around,” but then that immediately catapulted to, like, “This guy, Pete, like, he’ll share what he thinks, and so I trust him.” And then I went to great places and, likewise, I’ve heard of therapists who challenge powerful executives in their sessions, it’s like, “Nobody else talks to me this way,” and because of that, there’s just tremendous trust.

Bob Bordone
Tremendous trust, yeah. You know, one of the things I like to do, Pete, I used to not do this. I’m somebody who kind of came to this work largely because I think I was really bad and conflict-averse and wanted to learn more. But one of the things I do now, I think people will find this surprising, it’s I’m supposed to be a mediator, right, but people will be in a room and someone’s saying X and someone’s saying Y and someone’s saying Z and then someone’s like, “Oh, I’m really glad we’re aligned,” or like, “I hear you saying this.”

And I’m listening, I’m thinking, like, “There’s literally no alignment here. What are these people talking about?” And the convenient thing to do would be like to nod my head and say, “Oh, I’m so delighted we’re all in agreement,” and, like, walk out. But I tend to do now, and I used to not do this, I used to be a head-nodder.

But I actually think it’s so much more valuable to be like, “You know, I don’t want to be troublesome, but I actually don’t think you’re all saying the same thing. I think you’re saying really different things. And I think should dig in on that because, otherwise, we’re missing something important here.” And they’d be like, “Oh, I guess you’re right.”

But it goes back to that, like, yeah, as soon as you do something like that with somebody, I just think there’s a level of realness, and it can be done in a way that’s not mean-spirited, that’s not cruel, and it should be done assertively, like, “From what I’m observing, you know, whatever, from what I’m observing, like, this guy sometimes seems like a little bit of an asshole to me. I’m surprised and interested what you like about him,” or whatever, you know. “I’m glad you like him. I don’t want to take that away. I just don’t see it.”

I mean, you know, am I going to do that? Does it make sense to do that with someone’s spouse of 50 years? No. But I think here’s the other thing, Pete, because, one of the things, like, sometimes I worry that our message is that “You should be doing this always and everywhere all the time,” and that’s just not what we’re saying. What we are saying is this skill, this conflict resilience skill, if you want to be a successful leader, if you want to grow professionally and earn people’s respect, it has to be in your toolkit to be deployed at the right times and in the right space.

But to somehow think, “I am going to make it by avoiding everything, or taking out my sword and lopping everyone’s heads off in my path,” I mean, you could get so far, but at some point, that only works for people who don’t care at all about relationships.

Pete Mockaitis
Yeah, and soon you run out of heads. It’s like, “I’ve lopped off all the heads.” Because like fill in the blank in terms of like if you’re looking within any community, right, you know, people talk. And so, it’s like if we’re talking about real estate agents in the Nashville area, it’s like, “Okay, lop off all the heads. None of them want to work for you anymore.” Or, top engineering talent in Silicon Valley. It’s like, “All right, I’ve lopped them all off.”

Bob Bordone
Yeah, that’s right, and, like, no one wants to work with you, you have no trust. And then, what ends up happening, now we’re kind of in just plain negotiation land. It’s like somebody who, let’s just say, there’s 10 points of value to be divided, they’re consistently getting seven, and they’re going around, saying “I won, I won. Look how good.” And, like, they are except for the fact that, with some more skill and an ability to actually handle conflict better, that 10-point pie could be 20 points or 100 points or 200 points.

Pete Mockaitis
Yeah, totally.

Bob Bordone
And if it’s 20 and you’re getting 10 out of 20, you ain’t beating them. It’s just a 10 is greater than seven.

Pete Mockaitis
Yeah, I’m right with you there, in terms of the creative, collaborative, win-wins. That’s just like my default. And it’s funny, like, you cannot even begin to play that game until the emotions, the limbic irritability, is soothed in terms of like, “All right, let’s see what we can figure out together.” It’s just impossible, in my opinion, to get there when they’re like, “Bob is a jerk. I hate him, and I’m going to make him pay. And also, we’re going to find a creative, collaborative solution together.”

Bob Bordone
Right. Right.

Pete Mockaitis
No. No.

Bob Bordone
It just won’t work, right? And the other interesting thing about just the brain science aspect of that is when you are in that emotional refractory period, that limbic irritability time, your ability to actually, at a cognitive level, identify the interests of the other party goes down. When people are made to feel anxious, they think, “Oh, let’s make them feel anxious and then we’ll get more concessions,” it leads to quicker exit, lower trust, lower joint gains, lower interest in working together again.

Pete Mockaitis
Oh, and your reputation takes a hit too.

Bob Bordone
Yeah, and your reputation.

Pete Mockaitis
Your counterparties talking smack about you.

Bob Bordone
Yeah. So, it’s incredibly short-term thinking. But again, like thinking about that kind of existential brain of ours, that’s like going back to whatever thousands of years when you bang into me on a dark path and you’ve got to make a quick decision of whether I meant it or not. And if you decide I meant it and you’re wrong, you still take your club out and beat me and you’re alive and I’m dead. If you decide I didn’t mean it and you’re wrong, I take my club out and beat you and you’re dead, I’m alive right.

I mean, there’s a way in which the brain is, like, it’s not all washed up. It’s just that most of the things, like, this is we’re talking about conflict resilience. We’re not talking about existential. This is like your boss again, this your direct report, or your sister, or your brother, or like someone, or the real estate agent also goes to the Chamber of Commerce, and has to have a series of ongoing relationships.

So, you have to have a better command of yourself and a set of skills that are not going to put you into this, again, the 5Fs that are going to just make things worse for you, maybe in the short term, but certainly in the long term.

Pete Mockaitis
Well, Bob, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Bob Bordone
No, except this has been fun. I love it, I love it. So, thank you, yeah.

Pete Mockaitis
All right. Me, too. Let’s hear about a favorite quote.

Bob Bordone
So, my favorite quote is a scriptural quote, actually, from Micah, and it is, “This and only this does the LORD require of you, to act justly, to love tenderly, and to walk humbly with your God.”

Pete Mockaitis
That’s pretty good and that’ll do it.

Bob Bordone
I hope that some of the principles in the book honor that.

Pete Mockaitis
Cool. And a favorite study or experiment or bit of research?

Bob Bordone
For me, I mean, I’m a big fan of all of, like, Daniel Kahneman’s stuff. I particularly love some of the research on self-serving biases, and also on fundamental attribution error. It’s like a fancy word, but fundamental attribution error, basically, the idea that, “If something goes well, it’s because I’m obviously brilliant. And if something goes poorly, it’s because they’re jerks in any way Mercury was in retrograde.”

And so, that tendency to not have a learning loop, I think, if more of us were aware of that, I think it would probably lead to a better conflict handling.

Pete Mockaitis
All right. And a favorite book?

Bob Bordone
My favorite book is actually a fiction book. I mean, there’s lots of negotiations in it. It’s just really fun. I love “The Count of Monte Cristo.”

Pete Mockaitis
You know, Bob, this might blow your mind, it did me. Did you know that the story of “The Count of Monte Cristo” is based on a real human’s life?

Bob Bordone
I did not know that.

Pete Mockaitis
I was like, “That’s too crazy. That’s too crazy. No way, it’s a real human.” And, of course, there’s embellishments and literary, you know, whatever. But like, there was a dude who was in prison who escaped and exacted vengeance.

Bob Bordone
I did not know that. I like books that really make you feel like you’re transported to a different time. But another one that I really like is The Age of Innocence by Edith Wharton because it’s another book that makes you feel like, in that case, that you’re like in high society, at this particular period in New York City. Anyway, so those are the books that really kind of draw me in.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Bob Bordone
Ah, favorite tool, which is actually in our book, it’s called The Ladder of Inference, developed by Chris Argyris and Don Schoen, who are of Harvard Business School. It’s a wonderful tool for all sorts of things, but particularly if you’re in a conflict situation, when somebody says something like, for example, “You really messed up here.”

That, we would say that the top of the ladder, it is a conclusion. It is drawn by, at the bottom of the ladder, an ocean of information or data that we don’t all have access to, we only have some access to some. And then each of us picks some piece of information from that ocean, that’s a piece of data in an ocean, and then we put a story on it, our reasoning and inferences, and that’s how we reach the conclusion.

What the ladder enables you to do is have a much more productive conversation where instead of me saying “You messed up,” and you saying “No, I didn’t,” we can walk down each other’s ladders, talk about data, talk about reasoning. Sometimes it shifts opinions. Even if it doesn’t, it’s just a much more edifying conversation.

Pete Mockaitis
And a favorite habit?

Bob Bordone
You know what? What I’m going to do when I get off this call, a daily 45-minute walk with my golden retriever, Rosie.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote back to you often?

Bob Bordone
So, not to be redundant, but I will be, which is that just the power of the first no makes all of the other yeses actually meaningful. So, to the degree you are in a conflict and you’re avoiding and you’re trying to be nice-y-nice, etc., and you think you’re serving the relationship, finding a way to kind of say, “You know, I pretty much don’t agree with this part, or I have concerns about this,” that is deeply connecting because it, first of all, makes all the yeses seem sincere and it’s an opportunity for connection.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Bob Bordone
Yeah, so you could learn more about our book and, hopefully, buy it at our website, which is ConflictResilienceBook.com. That’s ConflictResilienceBook.com. You could also learn more about me and my website, which is BobBordone.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Bob Bordone
Yeah, I would just say, if you have any kind of difficult conversation or conflict that keeps you up at night, that’s worth engaging and not avoiding. And if do it well, no matter how it ultimately turns out, I think you’ll feel better about yourself.

Pete Mockaitis
All right. Bob, thank you.

Bob Bordone
Pete, thanks for having me. This was really fun.

1034: Simple Shifts that Form Exceptional Teams with Keith Ferrazzi

By Podcasts One Comment

Keith Ferrazzi shares the simple but powerful shifts all teams can make to elevate performance.

You’ll Learn

  1. What’s holding most teams back
  2. How to improve collaboration with fewer meetings 
  3. The practices that turn team members into co-leaders 

About Keith 

Keith Ferrazzi is an entrepreneur and global thought leader in high-performing teams and Chairman of Ferrazzi Greenlight and its Research Institute. He is the author of the #1 New York Times bestseller Who’s Got Your Back and bestsellers like Never Eat Alone, Leading Without Authority, and Competing in the New World of Work. He is a frequent contributor to Harvard Business Review, the Wall Street Journal, Fast Company, Forbes, Inc, Fortune, and other many other publications.

Resources Mentioned

Thank You, Sponsors!

Pete Mockaitis
Keith, welcome back!

Keith Ferrazzi
Pete, I’m excited about the call. And I love the name, that’s my father’s name. So anytime I get a chance to talk to a Peter, a Pete, or a Pietro, it always brings a smile to my face.

Pete Mockaitis
Ah, Pietro. A Pietro Ferrazzi.

Keith Ferrazzi
Si, è vero. È vero.

Pete Mockaitis
All right. Oh, we already got some life, some energy in this. That’s good. Well, I’m excited to chat about your book, “Never Lead Alone,” and I am going to accidentally say Never Eat Alone, because I read your book back in the day.

Keith Ferrazzi
That’s okay. That’s what most people know me from 20 years ago. This is the anniversary, 20th year anniversary of Never Eat Alone, the book that redefined “How do you build relationships that open doors of opportunity for yourself?” And now, 20 years later, “How do you build the kind of relationships among the team that you work with that won’t let you fail?”

Pete Mockaitis
And just for funsies, we were talking before we pushed record, I want to know, Keith, are you still a conference commando?

Keith Ferrazzi
You know, I just came back from Davos, which is probably the holy grail of conferences, and I had the blessing of facilitating a roundtable of the CEO of two of the largest high-tech companies, the CEO of one of the biggest banks, the head of AI for Salesforce. What an amazing place, and it was all utilizing the simple practices of “How do you deepen and build relationships in this crazy world we’re living in today?”

And that’s what we’ve done. I mean, the book Never Eat Alone was so successful because it was like eating popcorn. “Try this, do this, 15 tips to be a conference commando.” And this new book is the same way, 10 shifts from traditional mediocre leadership to having your team step up in high-performing teamships, and 10 shifts and a bunch of little practices and it’s not that difficult. You just got to pick up and start trying some of the practices.

Pete Mockaitis
That’s cool. And I know your style, your practices are based on a boatload of underlying research. Can you tell us a little bit about that research and any startling discoveries that made you go, “Whoa!” when you saw it?

Keith Ferrazzi
Yeah, 3,000 teams in our dataset. And what do you think the average team’s courage and candor is among a team on a scale of zero to five? What’s that?

Pete Mockaitis
Two point one.

Keith Ferrazzi
You read the book. Actually, it ranges between 1.8 and 2.2, and that is just shocking. How we could be sitting in collaborative dialogues and people aren’t courageous enough or transparent enough or desirous enough to make each other successful to be telling the truth in the room? That’s just sh**. And the average team is mediocre at best. And what I just kept discovering time and time again was how mediocre the average team was.

Now, there are some teams that crush it. Amazon’s team does an extraordinary job on many of the most important shifts of a high-performing team, and so do a lot of the young unicorns that are coming out of Stanford, disrupting large corporations. These companies are doing incredibly well. But the average entrepreneur and the average big-company executives, pretty mediocre.

Pete Mockaitis
And so, courage and candor at a two-ish level, what does that look, sound, feel like in practice as compared to a dream state of a five?

Keith Ferrazzi
Well, okay, we’re having a conversation about the lagging sales numbers this quarter, and we have a polite dialogue in the room, and then we leave the room, and the real talk happens, and that happens all the time. Or worse, people are DM-ing privately during the meeting, saying the sh** that they won’t say out in the meeting itself.

Keith Ferrazzi
So that’s in the average state. In the powerful state, and I’ll use a company that, really, is a lovely place to work, it’s called e.l.f. Beauty. At e.l.f. Beauty, everybody agrees when they’re hired that “We will have the fastest, most compelling growth as professionals while we’re working here. And a part of that is a commitment that we will always tell each other the truth. We’ll never let each other fail. It’s not throwing each other under the bus. It’s assuring that everybody is successful. We cross the finish line together,” all those kinds of words.

And as a result, in a meeting, somebody will say, “We’re lagging sales numbers,” and the head of sales will say, “You know it’s been very difficult to get the kind of leads we need for marketing because of our lagging competency in digital marketing.” And then the head of marketing will say, “You know, like I appreciate that. We’re down a gal that we used to have in that particular role, and it is an issue. But let’s talk about how we could reallocate resources.” And then the head of HR will pop in and say, “You know what? We’ve got an analytics person over there we could move.”

So, it’s that kind of a collaborative dialogue. Now, all of those one-off conversations would have happened in DMs or behind the scenes, and they wouldn’t have happened from a sense of what I call co-elevation, where people are collaborating in service of a mission, pushing each other higher. Instead, it would have been done in a more eviscerating-ly, kind of passive-aggressive way.

Pete Mockaitis
Yeah, like whiny, defensive, “Can you believe so-and-so?”

Keith Ferrazzi
Pointing fingers, and that just happens. I am so shocked by the most prominent businesses in the world. So, I have another one. I’m not going to say the name of the company, but this is a company I’m coaching right now, Fortune 50 company. And this business has self-professed that their candor levels are at 1.3 on a scale of 0 to 5, 1.3. And in one meeting, we practiced some practices.

So, my practices are researched. That was the original question, 3,000 teams, I’ve observed practices of successful teams. I take them out, dust them off, package them, put them in other teams to a point where I can prove that “If you do this practice, you will move the needle on the diagnostic and likely move the needle on performance.”

And the 1.3 company did this practice called a stress test. So, we had three critical initiatives that were being, or that are absolutely important for this company to thrive. Three critical initiatives presented. The first one presented and said, “Okay,” and they all present in the same way, “Here’s what we’ve achieved. Here’s where we’re struggling. Here’s where we’re going.”

But everybody knew that they had to individually write in a Google Doc what the challenge was. Like, “I listened to you. Here’s what I disagree with. Here’s a risk you’re not seeing, something. Here’s where I might offer an idea. And here’s where I’d be willing to help.” The entire group is writing this in, and then they go into breakout sessions, and they corroborate as small groups in three. Then we come back in and have a conversation.

And then I asked the team, “What’s the degree of candor you just experienced?” They all put into chat fours and fives. So, literally, one practice moved them from a standard of polite, passive-aggressiveness, and political dialogue to full transparency where they got all the stuff on the table and we were at fours and fives levels of candor in less than an hour of the meeting starting. This is what high-return practice is, and what the book can do for any team.

Pete Mockaitis
That’s cool. And I’m curious, what do we think is underlying the low levels of candor?

Keith Ferrazzi
First of all, there’s a wrongheadedness about feedback and candor that was born within our culture as children. So, when your parents gave you feedback, were they giving you input? They were telling you something. They were giving you a directive, “Sit up straight,” “Don’t eat that way,” whatever. Feedback has always come in the forms of a directive. And when you got it from your teachers, coaches, bosses, it’s always a directive.

Now I’m telling your peers to unleash feedback. But if everybody thinks that what they’re doing is giving each other directives, that is a cluster. But that’s why we don’t do it. Right now, we think that feedback and directive are intertwined. We don’t do it. We don’t like when we receive it because we assume that it’s coming with a directive.

I unbundle that when I’m working with teams. I say, “Listen, what we’re looking for is bold, inclusive, direct, challenging data from all of the points of view. In fact, let’s get more inclusive. Let’s go ask people who actually have a dog in the hunt down at the front lines. Let’s go ask innovators outside. Let’s get insights that just blow us away. And then let’s just treat it all like individual datapoints that we don’t have to do anything with, except use to analyze for better answers.”

So, one of the reasons why I think the feedback is so supercharged and the ability to get it more fluidly is to disaggregate what supercharges it. That’s the connection to directive.

Pete Mockaitis
That’s handy. So, right there, it’s just like, “If you have a different perspective about what we’re doing, what we’re giving, what we’re receiving, that can be big right there,” because some folks might say, “Well, it’s not my place to direct this person because, I mean, I’m their peer, or I’m even at a lower level in the hierarchy of the organization.”

Keith Ferrazzi
That’s right. And instead, now it’s just like, “Oh, I want to give this person my data, my insight. They can do whatever they want to it,” but we start celebrating the desire to be bold and to throw out crazy ideas, and that’s the powerful element. Look, I think the other thing is, you know, in some places, there’s a sense of politicization, “So, hmm, if I make this person successful, do I look less successful?”

And the reality is that’s another reboot, which is the leader needs– and this is, by the way, everything I’m talking about, you can either learn it as a teammate and be the best teammate on the team, or you could read the book and learn it as a leader and get the whole team to behave that way. So, leaders lead differently when they’re asking teams to become high-performing teams.

So, if a good leader gives feedback, a great leader gets the team to give each other feedback. A good leader holds the team accountable; a great leader gets the team to hold each other accountable. A great leader will actually get the team to have each other’s back to the point where they won’t let each other fail.

Now, those are 10 shifts. I just gave you, three of them, you know, a shift from conflict avoidance to candor. The shift from accidental relationships, serendipitous relationships, walking down a hallway, to purposeful, engineered, more powerful relationships. So, there’s a whole series of these shifts. Everyone has simple practices that bring it to life.

Pete Mockaitis
Well, could you share with us another, a couple shifts and practices that you’ve seen be tremendously transformational?

Keith Ferrazzi
You know, one of the biggest lessons that I’ve learned, so I became a venture partner at a company called Lightspeed. It’s one of the largest VCs in the world, and I coach their portfolio companies. These extraordinary, thoughtful, fast-growth unicorn companies born out of Stanford University or IIT in India. And these companies, they very much collaborate differently than most other teams. They don’t use meetings as the way in which they collaborate.

So, one of the shifts is from collaborating in meetings to collaborating in technology. So, if I said to you, “We’re running slow on the sales this quarter. Let’s have a meeting on it,” we all get in the room and we start having a dialogue. There’s 12 of us, and four of us would think that we’d been hurt. It’s just, you don’t have time to hear everyone’s point of view. Some people aren’t bold and aggressive in meetings, others are more introverted, etc.

But if I said, “Let’s not have a meeting on it. Here’s a Google Sheet, and here’s all 12 people’s names. First column, what do you think the real problem is that has caused the sales to slow down? Second column is what is a bold solution that could get us back on track? Okay, now everybody writes that up and reads it before we show up in the meeting. Now we show up in the meeting, we probably already landed the plane and all we have to do is agree that one of those solutions or a combination of a couple is the way to go, and we’re off and running.”

The old way would have been the meeting, the meeting after the meeting, the meeting we walked down the hallway, the lobbying behind each other’s backs. I mean, meeting shifting is a major shift that these young, hot unicorn companies, they organically know how to collaborate in asynchronous formats, not meetings. That’s another shift.

Pete Mockaitis
Yeah, I like that a lot because, you mentioned Amazon being high performing, and I understand that Amazon very much has a writing culture in which folks do some writing about some things and they might start a meeting with “We’re just reading the writing.” And to some, that sounds very intimidating, like, “Oh, my gosh, I have to write essays and pages and pages.” But what you’ve described sounds super easy, “I got two cells. I might be generating nine sentences, and we’re off to the races.”

Keith Ferrazzi
I love the purposefulness of the Amazon culture, but I do, on this particular issue, I see the value of it, but I would rather not read in a room. Also, I think that by the time you’re writing up a five-page document, you’re putting a stake in the ground relative to what this thing is. I’m talking about, like, that’s fine if you’re down here on the funnel of collaboration, you’re ready to close something. That’s editing where somebody, where we think we are.

But if you’re up here, and you’re trying to break through a problem, I don’t want you, I don’t want five pages of your opinion. That boxes us all in to your opinion and your solution. I want, “I’m up here. I want to hear what you think the problems are.” Because I’ve seen this where, in a large manufacturer that was retooling a significant part of its product line, they were falling behind, and everyone’s pointing fingers. And I said, “Let’s just do a meeting shift. Let’s everybody go online and we’re going to write ‘We are falling behind. But what do you think the reason is we’re falling behind and what’s a bold solution?’”

And, all of a sudden, we had all of these opinions from different functions. Some people said, “I want to send it down to the plant level and see what they think,” and etc. And, gosh, it just revealed itself. Truth came out of this tapestry of insight. And the person who came up with the boldest idea that worked, that we ended up implementing, was L4 from the people who were actually in the meetings originally, level four underneath the levels one and levels two that were naturally there.

Pete Mockaitis
I dig it. Okay. So, one, we’re exiting the meeting, and we’re getting all the bold thinking, just straight right out there in a Google Sheet or some sort of easy collaboration platform. Lay some more on us, Keith.

Keith Ferrazzi
The word “agile” is a word that came up in the 2000s as a way to re-engineer how you develop software, and it, frankly, was a genius re-engineering of workflow that should be used by all of us in all the projects we do. And, ironically, even companies that develop software don’t practice agile on other project management solutions.

Look, agile can be pretty time-consuming and very in-depth. It can be a bunch of spreadsheets. But here’s what I would say if there’s a critical initiative that you have this year, a wish, a desire, a hope, have your goals for the year around it, but ask yourself very clearly, “What does success look like after month one?”

And after month one, pause and say, “Okay, what have we achieved in month one? Where did we struggle in month one? And what are we planning to do in month two in order to make sure we hit our year goals?” If you work in those short agile sprints, month by month, or if there’s a lot of volatility in what you’re doing, you could do week by week sprints, and at the end of those sprints, utilizing the practice that I’d mentioned earlier called stress testing, where the group of people who are involved in that project, beat it up at the end of every sprint.

They go into breakout rooms and they write, “What risks or challenges do I see that they’re missing? What innovation might I offer? Where would I offer help?” And now, all of a sudden, the whole team is on one page beating this thing up, all full transparency on the table. The person now says, “Thank you. I’ve got all this new information. Here’s how I’m adjusting my next month, and I’m now on track to hit my annual goals.”

Whereas, in the past, we’d wake up at the end of Q1 or Q2 realizing, “There’s no way in hell we’re going to make our one-year goals. We’re already so far off track and we haven’t been listening more and robustly to all of the input.” So, just using simple, agile sprints and adjusting through stress testing at the end of every one is an amazing operating system for the world we’re living in today, the volatility, the need for change, etc.

Pete Mockaitis
Okay, lovely. All right. So, we have a big goal, a big timeline, we split it up into segments, so we’re checking in regularly and seeing, “Are we on track and how do we fix it?” getting all the wisdom from the people. Nifty.

Keith Ferrazzi
So, I’m going to harken back to my first book a bit because one of the problems I saw in our coaching of teams is that most teams, do not effectively define what a team is. So, what I mean by that is, in most large companies, the big problem is we think our team is who reports to us, and we’re constantly banging our head against the wall because there are so many other interdependencies that are getting in our way of achieving the things we want to achieve. Well, that is the first shift that I talk about in the book, shifting from hub-and-spoke leadership, where control is what defines a team, to a team being the critical network of people you need to get the job done.

So, as a leader, your team is who you need to get the job done. I don’t work in a big company, I’m an entrepreneur, and my team includes other entrepreneurs, like Peter Diamandis, who’s a good buddy of mine, who’s a futurist in technology. He helped me design an entirely new business at Ferrazzi Greenlight that I hadn’t thought of, that was basically, it’s called Connected Success.

We take learners, you know, entrepreneurs, leaders. etc. who want to live the life of Keith Ferrazzi in terms of great relationships, transforming your life, transforming your career, etc., and we take them through an eight-week program. That is very different than the business model that I’ve always had, which is coaching executive teams. So, this is a very different business model.

And my teammate, Peter, incubated that with me, and he doesn’t work for me. I don’t pay him. I’m a partner of his and I do things for his and his teams, and he does things for me and my teams. All of a sudden, he’s a teammate, and if I didn’t define myself that way, I would have never tapped into his genius.

And in large corporations, you know, the software company that I was talking to you about earlier, the hardware and the software division are the same team in the growth of the business, and yet they think of themselves as other. And so, one team collaborates, and then they go try to get buy-in. Buy-in is BS. Buy-in is you’re trying to sell your ideas to people. You need to configure your team around the people you need to get the job done, independent of work charts.

And once that’s done, then you get that group to adopt what I call the social contract, “We’re going to be candid with each other. We’re going to push each other hard. We’re going to keep each other’s energy strong. We’re going to build strong, trusting relationships. We agree on this stuff, and then you do the practices.” So, just redefining team is such a critical component of high-performing teams and team-ship.

Pete Mockaitis
Understood. And I’m curious, when you lay out this contract, do you encounter resistance? Or do people sign up readily, and then later on have trouble? Or is it smooth sailing through and through?

Keith Ferrazzi
You know, there’s usually, in every third team, there’s one a**hole that is just digging in out of self-preservation, fear, insecurity, selfishness, whatever, and they don’t want to really adjust to become a high-performing team. The reality is, in most teams, once they see, “Oh, wow, our score is 1.3? That’s pathetic. 

So, once you do the diagnostic, people are like, “Wow, that’s not who I want to be.” And now the question is, “It’s fine to be aware, but that doesn’t do anything. What are the practices? So, okay, I’m aware, now you’ve given me a stress test as a practice.” Or another practice is called a candor break, we’re in the middle of a meeting, everybody goes into groups of two, and they say, “Okay, what’s not being said in this meeting that should be said?” What a powerful question. They talk in groups of two, then they come back in the main room and they all share.

That’s turning the culture you wish you had into an assignment. It happens all the time in these practices. So, you become awake, you do the practice, and you’re like, “Wow, that’s a better way to live my life. I’m not banging my head against the wall about my frustration about another peer. I’m able to have a conversation with them about it.”

So, I think that the adoption rate is very high. Very high. Every once in a while, you get one that’s not, but then it also becomes very evident that that guy is the jerk that probably doesn’t last very long in the team.

Pete Mockaitis
I do love that question in the candor break, “What’s something that’s not being said that should be said?” because it kind of reverses the emotional pressure dynamics, you know? Whereas, before, it’s like, “Oh, it’s uncomfortable to say this thing because maybe it’ll hurt someone’s feelings, maybe I’ll look dumb, etc.” Then when you shift it, it then feels like the pressure is reversed. So, now the wrong answer is, “Uh, nothing. We’ve said everything.”

Keith Ferrazzi
Right. That’s the ridiculous answer. All I’ve done in most of these shifts, in the high-return practices, I have seen and curated practices that allow you to turn the kind of culture you dreamed of into simple assignments, and people don’t mind simple assignments, and in fact they’re pent up. You know, most organizations that are so overly polite that they don’t share what they’re thinking are usually highly political and they share behind each other’s back.

If you tell them, “Hey, we’re going to step up to a new standard of courage and transparency. Here’s how you’re going to do it. You’re going to go in small groups of two. You’re going to talk about what’s not being said. I know psychological safety is 85% higher in those small groups. Then we’re going to come into the main room. We’re going to have that discussion because you were assigned to do it so everyone has to have something to say,” and, boom, it’s all of a sudden on the table.

So, it’s actually, there’s a Fortune magazine article I wrote recently that says, you know, I’m tired of hearing people say, “Culture change is tough.” It’s not. Culture change changes when you just adopt simple new practices that change the culture.

Pete Mockaitis
Okay. And you also talk about the importance of praise, so this stuff isn’t necessarily all like, “Oh, say the hard courageous thing that’s going to upset people.” But also, we’re sharing some happy stuff, too.

Keith Ferrazzi
Praise and relationships, both are very happy. So, praise, there’s, “How do you shift from paltry limited leader-led praise?” which most companies don’t have enough praise. So, limited praise from leaders to abundant praise from peers. How do you create, and what do you do? If you’re a leader, let’s do a practice. Once a month, we’re going to do a gratitude circle where everybody goes around and shares one person on the team that they’re grateful for and why. Really simple practice. And you can do them even more frequently than once a month.

So, there’s a whole set of practices that shift from the leader being responsible for all the praise to the team. You can still do leader-led praise. You want certain behaviors dialed up on your team, you do an award for that kind of behavior, and you call out who that is. Very simple. It’s Pavlovian in nature, actually, right? It’s like the dog rings the bell; they get a treat. So, if you change your behavior, you get a treat, you get praised. So, that’s on the praise side. Very simple practices breed that kind of energy.

And relationships, you know, most teams have mediocre level of connection. I will go into a team, I’m like, I’ll do diagnostic interviews, “How close is your team?” “Oh, we’re so close. We grew up together. This team’s been together forever. Deep relationship. Deep caring relationships.” “Okay.” And we get in the room, and I ask the question, “Does my team have my back? Do I care about my team and what’s going on in their lives? Does my team know what I’m struggling with? And are they there to help lift me up?” “Oh, well. that’s kind of a high standard. That’s low twos, you know?”

And then I do a practice where everybody goes around and says, “What is my energy these days and what’s bringing it down?” And, all of a sudden, people come over to me, like, “Holy sh**, I’ve known this person for 10 years. I had no idea that their mother was suffering Alzheimer’s,” “I had no idea that they had an autistic son,” “I had no idea that they were struggling so much with this business leader that they serve in the business.” It’s amazing. We just don’t curate purposeful relationships.

Now when you have that, then you have a team that has more empathy, has more care, has more commitment. Yeah. So, I think of all of the interviews I’ve done, I think we’ve gotten through, like, more shifts here. Usually, I get to like three shifts. We got through, moving from candor, moving from conflict avoidance to candor, redefining the team itself as not an org chart but a network.

We moved from serendipitous relationships to purposeful relationships. We sort of threw in there the idea of moving from individual, “I got my own back. I’ve got to take care of my own resilience,” to team resilience. We talked about agile. We talked about celebration. We talked a little bit about peer-to-peer growth.

That’s one that I love where teams actually give each other critical feedback on a quarterly basis using an open 360 where everybody goes around, and says, “Pete, what I most respect and admire about you in the last quarter is X. Thank you. And, Pete, because I care about your success going forward, I might suggest,” everybody goes around. And they go, “Keith, same thing.”

That kind of peer-to-peer coaching, I call it an open 360 practice, really starts to prime the pump for a team to become each other’s coaches. Anyway, you’ve been abundant in navigating around the book, so this has been a fun interview.

Pete Mockaitis
Oh, thank you. Well, now can you share with us a favorite quote?

Keith Ferrazzi
”You don’t think your way to a new way of acting. You act your way to a new way of thinking.”

Pete Mockaitis
Beautiful. And a favorite book?

Keith Ferrazzi
The Great Gatsby.

Pete Mockaitis
And a favorite habit?

Keith Ferrazzi
I do a morning ritual, my fiancé and I, and I’ve just gotten engaged and we’re going to be married in June.

Pete Mockaitis
Congratulations.

Keith Ferrazzi
Thank you. The alarm goes off, we push snooze, and over the next 10 minutes, we both lie and meditate on what are three things we’re grateful for at that moment and three things we’re looking forward to in that day. And the three things that we’re grateful for, we’re never allowed to repeat the same one twice, ever in our lives. So, it’s a beautiful way to realize what kind of abundance we have around us.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Keith Ferrazzi
Look, this is more of a gift. If you’re excited about using the book, you can go to KeithFerrazzi.com, and we provided a video course around the book that you can certainly buy but you don’t have to. If you’re buying the book for your team, you get the video course for free. So, I think the challenge is just try some of these practices on. They’re so easy.

Can’t afford the book? Just go online and type “Keith Ferrazzi TeamShip.” I’ve published a lot of things on Harvard Business Review, Forbes, Fortune, etc., so just try some of the practices. You’ll learn how game-changing they are.

Pete Mockaitis
Beautiful. Well, thank you, Keith. This is fun.

Keith Ferrazzi
Thanks, Pete. I appreciate your time.